Van Heusen

Debuting during Tata IPL 2025, this new line reflects a deeper narrative—one that fuses the precision of tailoring with the fluidity of fine art.

This partnership with Pannu, who has made her mark through diverse roles in Indian cinema, is expected to enhance the brand’s connection with its target audience.

This collaboration marks the beginning of an exciting partnership between one of India's leading innerwear brands and one of the nation's most iconic sports figures.

The brand campaign aims to highlight the collection?s ergonomically engineered design with international Parkour Artist, Chase Armitage. The campaign is live across its social media pages, including Facebook, Instagram, and YouTube.