The initiative is being rolled out as part of the company’s FIFA World Cup 2026 activation strategy.
The new team kit has been developed with a focus on performance, comfort, and durability.
The collaboration represents the next phase of PUMA’s football-focused product launches for the upcoming tournament.
The products combine storage functionality with commemorative tournament-inspired designs.
Alongside the jersey launch, the team introduced its new season campaign built around the tagline ‘Bhag Bhag Bhag, Aya Sher’.
BCL Season 2 will be held from June 3 to June 13, 2026, at the Shaheed Vijay Singh Pathik Sports Complex in Greater Noida.
S8UL, which is part of the Esports Foundation’s Club Partner Program for the second consecutive year, is competing across 13 esports titles during the current season.
The activation is expected to reach over 16 lakh commuters daily, helping improve brand visibility and recall during the IPL season.
The collection became available across select Pacsun stores and online from May 15.
The partnership will provide KragBuzz Sports an opportunity to strengthen its international visibility in the sports apparel segment.
Matches during the tournament are scheduled to be held in London, Manchester, Leeds, Birmingham, Bristol, and Southampton.
What began primarily as a cricket-focused venture is now turning into a broader sports and streetwear play.
The fastest reported delivery during the season was completed in 10 minutes and 42 seconds.
The campaign showcases a Mumbai Indians supporter experiencing a cricket-inspired journey onboard a Malaysia Airlines flight alongside the players.
The launch is being carried out in partnership with Dream Theatre and Kiddies International.
The campaign film features players such as Ajinkya Rahane, Rinku Singh, and Manish Pandey.
The aircraft is expected to operate on routes across India and Asia later this year, supporting the airline’s network expansion plans.
As part of the campaign, the brand is working with cricket personalities and digital creators to share their own first-match stories.
During a recent interaction, Irfan Pathan spoke about the first live match he watched and how that moment influenced his cricket journey.
The storyline focuses on post-match downtime, using humour and music-driven storytelling to show players engaging with entertainment content.
The campaign includes a digital film featuring Virat Kohli, Rajat Patidar, and Philip Salt, highlighting training, preparation, and recovery routines.
The campaign builds on the partnership by drawing parallels between the worlds of healthcare and professional sports, positioning both as high-performance environments that demand consistency and accountability.
The campaign features players including Virat Kohli, Rajat Patidar, and Krunal Pandya.
The film begins like a conventional cricket commercial, with a full production setup and Jaideep Ahlawat in the director’s role.
The event featured participation from badminton player PV Sindhu, while cricketer Harmanpreet Kaur attended in support.
The film builds around the idea of Rohit Sharma “protecting the garden,” a reference that has gained traction as a fan-favorite internet joke.
As part of the agreement, the brand will feature on the team’s match apparel throughout the tournament.
The campaign features players from Chennai Super Kings, including MS Dhoni, Ruturaj Gaikwad, and Urvil Patel.
The campaign will be rolled out across digital platforms, social media, and on-ground activations throughout the Indian T20 League 2026.
As part of the collaboration, Pluckk introduced an on-ground experience zone at the venue, where players and attendees were offered product sampling.
From blockbuster entertainment tie-ups to immersive gaming integrations, these partnerships highlight how toys are becoming central to a broader consumer ecosystem.
The collaboration is part of the brand’s ongoing association with cricket and further strengthens its portfolio of athlete partnerships within the sport.
The campaign film brings together four of the sport’s most prominent players, creating a concept that merges storytelling with brand marketing.
s part of the second phase, Vikram Solar has launched a campaign film featuring players Rinku Singh, Rachin Ravindra, and Finn Allen.
From snacks and chocolates to cloud kitchens and global beverage brands, collaborations with IPL teams are increasingly becoming sharper and more outcome-driven.
Skechers will continue to supply performance-focused kits for players, while also launching official merchandise designed to strengthen fan engagement beyond match days.
The collaboration will also feature player-led content, fan engagement initiatives, and match-linked campaigns aimed at strengthening brand recall throughout the season.
To mark the latest edition of the tie-up, bigbasket has introduced a digital campaign rooted in Bengaluru’s cultural context.
He will also be part of Lenovo’s global marketing campaign, which is set to launch in May ahead of the FIFA World Cup 2026.
Beyond stadium activations, the brand will launch an Olio Dugout on Sahakar Marg in Jaipur as a fan engagement hub for IPL 2026.
The campaign also features limited-edition cricket-themed packaging available on quick commerce platforms.
As part of the renewed collaboration, boAt will continue to focus on enhancing fan engagement throughout the tournament.
The strategy reflects a move towards tapping into city-specific fandom and deeper team loyalties across India.
The collectible series will be available in three tiers: Black, Silver, and Gold, with each sticker carrying fixed points.
The collaboration is aimed at strengthening the brand’s reach among cricket audiences across India.
In addition to merchandise, the campaign integrates a fan engagement element.
As part of its association with RCB, Scapia will introduce fan engagement initiatives such as the ‘Scapia Royal Entourage’.
The stake is being acquired by a consortium of investors in an all-cash transaction valued at Rs 166.6 billion (Rs 16,660 crore).
The brand will continue as the team’s exclusive Water Purifier and Kitchen Appliance Partner.
The collaboration will also integrate with Oaksmith Style Studio, a platform focused on cricket-led cultural narratives, including player storytelling and fan-centric content.
The evolving nature of sports partnerships reflects broader changes in consumer behavior and media consumption.
The campaign brings both teams together, highlighting a shared identity and the growing alignment between the two sides of the Delhi Capitals.
As part of the agreement, the brand’s logo will be placed on the back of CSK players’ helmets.
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