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adidas x Thebe Magugu Launch Tennis Collection

Fashion & Lifestyle
adidas x Thebe Magugu Launch Tennis Collection
BY - Licence India Bureau
16 Aug, 2022 / brandlicense
157
/ 4 MIN READ
adidas x Thebe Magugu Launch Tennis Collection

adidas has launched its latest tennis collection, created in partnership with contemporary South African designer, Thebe Magugu. Following the launch of the mainline collection earlier this month, the new tennis range, which features apparel in inclusive sizing, aims to celebrate culture, heritage, and inclusivity.  

“I firmly believe that sport has the power to bring people together over a shared love for the game,” Magugu said. “That is why I am thrilled to partner with adidas, a brand that shares my beliefs and hopes for a more inclusive future. This collection was designed as a celebration of culture, heritage, and inclusivity, and I cannot wait for some of the most inspirational athletes to wear it on the court.” 

Key looks of the collection will be premiered at hardcourt tournaments this summer, by adidas athletes, Dana Mathewson, Felix Auger Aliassime, Daria Kasatkina, Stefanos Tsitsipas, Jessica Pegula, Garbiñe Muguruza , and Dominic Thiem. The athletes share a passion for showing support for what matters and encouraging diversity and inclusivity on and off the court.  

“Tennis still has a way to go until it is fully accessible for all, but we all have a role to play in shaping this global community,” Auger Aliassime stated. “The adidas x Thebe Magugu Tennis collection features inclusive sizing and celebrates the cultures and communities that make up the sport across the world, and I am excited to play a part in that.” 

“Hiding who you are and who you love is the hardest thing in the world,” Kasatkina added. “Being at peace with yourself and those around you is one of the most important things in life. For this reason, I want to use my platform to inspire positive change in the sport and pave the way for future Tennis athletes to be their true, authentic selves, no matter what challenges they face.” 

The collection contains a range of apparel pieces, including dresses, tanks, and tights. 

To ensure athletes of all genders and sizes can enjoy the collection, it features inclusive sizing and UNITEFIT technology. Created and tested on a range of sizes and genders, UNITEFIT technology is designed to offer a gender-neutral fit.   

The prominent colors of the collection are black, semi-pulse lilac, impact yellow and bright orange, articulated in vibrant graphics and patterns, inspired by Thebe’s South African heritage and culture.  

The Thebe Magugu x adidas Tennis collection is available on adidas website and via the adidas app.   

 
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Retail, Fashion & Lifestyle
Ed-a-Mamma Scales Offline Growth with Eight New Exclusive Brand Outlets
BY - Franchise TV Bureau
/ 5 MIN READ
Ed-a-Mamma Scales Offline Growth with Eight New Exclusive Brand Outlets
 

Ed-a-Mamma, the sustainable clothing and lifestyle brand founded by Alia Bhatt, has significantly strengthened its retail footprint with the launch of eight new exclusive brand outlets (EBOs) across multiple Indian cities. The latest expansion increases the company’s total store network to 12 outlets, reinforcing its long-term business growth strategy and expanding its reach among families seeking sustainable lifestyle products.

The newly launched stores are spread across Delhi NCR, Hyderabad, Chennai, Raipur, Varanasi, Lucknow, and Kochi. Hyderabad accounts for two of the new outlets, while the remaining cities have received one store each. The expansion reflects the brand’s focus on building a stronger offline presence while complementing its wider omnichannel retail strategy.

As competition intensifies in the children’s and family lifestyle segment, Ed-a-Mamma is leveraging physical retail locations to deepen customer engagement, enhance brand visibility, and improve accessibility across key markets. The company believes that exclusive brand outlets continue to play an important role in driving product discovery and customer interaction, while also contributing to repeat purchases across both offline and digital channels.

Founded as a sustainable kidswear label, Ed-a-Mamma has steadily diversified its portfolio over the years. The brand now offers a wide range of products that include maternity and nursing wear, toys, books, accessories, and baby care products, enabling it to cater to various stages of a family’s lifestyle journey.

Commenting on the retail expansion, Bhatt said, “Every new store for us is more than just a retail milestone, it’s a chance to embrace families in Ed-a-Mamma and its philosophy. We’ve always believed in creating products that are gentle on children and the planet, and it’s incredible to see that philosophy resonate with parents across different parts of the country. With each new city, we’re building a community that shares our love for the planet.”

The newly operational outlets are located at Lake Shore Y Junction and Sarath City Capital Mall in Hyderabad, VR Chennai in Chennai, Zora The Mall in Raipur, IP Sigra in Varanasi, Unity One Elegante in Delhi NCR, Forum Mall in Kochi, and Phoenix Palassio in Lucknow. Each store follows the company’s exclusive brand outlet format and showcases its complete product portfolio under one roof.

By expanding into a mix of metropolitan and emerging markets, the company is broadening its consumer base while creating a stronger retail network capable of supporting future growth. The stores feature the brand’s offerings across kidswear, maternity and nursing apparel, toys, books, lifestyle accessories, and its recently introduced baby care range.

The latest rollout forms part of Ed-a-Mamma’s broader expansion roadmap aimed at strengthening market presence and improving consumer access across the country. With a growing store network and a diversified product portfolio, the brand continues to scale its retail operations and build its position within India’s family-focused lifestyle and sustainable consumer goods segment. The addition of eight new outlets marks another step in its strategy to drive long-term growth through a balanced combination of physical retail expansion and omnichannel engagement.

 

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Lifestyle Expands NCR Presence with New Store Launch at Felix Plaza, Gurugram
BY - Franchise TV Bureau
/ 6 MIN READ
Lifestyle Expands NCR Presence with New Store Launch at Felix Plaza, Gurugram
 

Landmark Group-owned Lifestyle has expanded its retail footprint in North India with the launch of a new store at Felix Plaza, Gurugram. The opening strengthens the department store retailer's presence in one of the country's fastest-growing urban markets while enhancing access to its fashion and lifestyle offerings for consumers in the region.

Located at Felix Plaza in Sector 82A, the new store marks another milestone in Lifestyle's ongoing expansion strategy focused on high-potential retail destinations. The retailer continues to strengthen its presence through carefully selected locations that offer strong customer catchments, growing residential communities, and increasing demand for organised retail experiences.

Lifestyle is among the leading department store retailers in the region, operating more than 100 stores across India, the Middle East, and Southeast Asia. Over the years, the brand has built a strong position in the organised retail sector by offering a diverse portfolio of apparel, footwear, beauty products, accessories, and home categories under one roof. The company's continued investment in physical retail reflects growing consumer demand for experiential shopping environments that combine convenience, variety, and brand discovery.

The new Gurugram outlet is situated within Felix Plaza, a recently developed retail and lifestyle destination that is rapidly emerging as a key commercial hub in New Gurugram. Spread across a large mixed-use development, the centre has attracted a range of national and international brands across fashion, dining, entertainment, and lifestyle categories. The addition of Lifestyle further strengthens the destination's retail mix and is expected to contribute to increased footfall and consumer engagement.

For organised retailers, Gurugram remains one of the most attractive markets in the National Capital Region. The city continues to witness significant residential development, rising disposable incomes, and growing demand for modern retail formats. Emerging micro-markets such as Sector 82A have become particularly attractive for brands looking to establish an early presence in high-growth catchment areas and build long-term customer relationships.

While store openings are often viewed as a single milestone, the process involves extensive planning and coordination across multiple functions. From site evaluation and commercial negotiations to store design, merchandising, supply chain planning, technology integration, staffing, and operational readiness, each stage plays a critical role in ensuring a successful launch. The opening of the Lifestyle store at Felix Plaza reflects the collective efforts of project teams, stakeholders, vendors, and partners who worked together to bring the destination to life.

The launch also aligns with broader trends shaping India's organised retail industry. As consumer preferences continue to evolve, retailers are increasingly focusing on destinations that combine shopping, entertainment, dining, and community experiences. Modern consumers are looking for convenience as well as immersive retail environments that allow them to explore multiple brands and categories in a single visit. Retail developments such as Felix Plaza are increasingly catering to these expectations, creating new opportunities for leading brands to expand their reach.

For Lifestyle, the new store further reinforces its commitment to strengthening its omnichannel presence and deepening market penetration in key urban centres. The retailer has consistently expanded its network through strategic locations that complement its broader growth objectives while enhancing customer accessibility.

The opening at Felix Plaza is expected to serve consumers from Gurugram's rapidly expanding residential and commercial catchments while supporting the continued development of the destination as a prominent retail and lifestyle hub. As Lifestyle continues to grow its network across India and international markets, the latest launch underscores the company's confidence in the long-term potential of organised retail and the increasing importance of emerging urban centres in driving future growth.

 

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Fashion & Lifestyle, Retail
Jaipur Kurti Expands Presence Across Delhi and Punjab with Three New Stores
BY - Franchise TV Bureau
/ 7 MIN READ
Jaipur Kurti Expands Presence Across Delhi and Punjab with Three New Stores
 

Women's ethnic wear brand Jaipur Kurti has marked a significant milestone in its retail growth journey with the successful launch of three stores within a span of just three weeks. The latest openings in Karol Bagh and Rohini in Delhi, along with Ludhiana, underline the brand's commitment to strengthening its offline presence and expanding its franchise-led retail network across key North Indian markets.

The achievement highlights more than just store openings. In today's competitive retail environment, launching multiple outlets in a short timeframe requires extensive coordination across site selection, franchise development, store design, merchandising, staffing, training, and operational readiness. Successfully executing three launches in three weeks demonstrates the systems and processes that Jaipur Kurti has been building as part of its long-term expansion strategy.

Owned by Nandani Creation Ltd., Jaipur Kurti has steadily expanded from its online-first origins into a growing omnichannel fashion brand. The company has been actively pursuing franchise-driven growth to strengthen its presence in high-potential markets while making its products more accessible to customers seeking contemporary ethnic wear. The latest store additions are aligned with the company's broader objective of expanding its offline footprint through Exclusive Brand Outlets (EBOs).

The choice of locations reflects a strategic approach to market expansion. Karol Bagh remains one of Delhi's most established retail destinations, attracting a diverse consumer base and high shopping footfall. Rohini has emerged as a major residential and commercial hub in the National Capital Region, making it an attractive destination for fashion retailers. Ludhiana, meanwhile, represents one of North India's most important commercial centres, offering strong growth opportunities for organised fashion brands seeking deeper penetration in Punjab.

For franchise businesses, location selection is often one of the most critical factors determining long-term success. By entering established retail catchments with strong consumer demand, Jaipur Kurti is positioning its franchise partners to benefit from both brand recognition and market visibility. The expansion also reflects growing confidence in the brand's franchise model and its ability to attract experienced retail entrepreneurs.

Industry observers note that rapid expansion can only be sustained when brands have strong backend support systems in place. Every new store requires months of planning, including identifying suitable properties, evaluating market potential, finalising commercial agreements, managing store fit-outs, planning inventory, recruiting personnel, and preparing for launch. The ability to complete these activities simultaneously across multiple locations demonstrates operational maturity and scalability.

The latest openings further expand Jaipur Kurti's retail footprint, taking forward the brand's franchise-led growth strategy. Jaipur Kurti currently has more than 15 Exclusive Brand Outlets nationwide, with franchising playing a key role in its efforts to deepen market penetration and reach new consumer hubs across India

India's ethnic wear market continues to offer significant opportunities for organised fashion retailers. Consumers are increasingly seeking branded shopping experiences, wider product assortments, and consistent quality across categories. This trend has encouraged brands to invest in both company-owned and franchise-operated stores, particularly in high-growth urban and semi-urban markets.

Against this backdrop, Jaipur Kurti's achievement of opening three stores in three weeks serves as an example of how fashion brands can scale efficiently through a well-structured franchise ecosystem. The milestone not only strengthens the brand's retail presence but also reinforces the importance of collaboration between franchise partners, operations teams, merchandising functions, and support departments.

As Jaipur Kurti continues its expansion journey, the successful rollout of stores in Karol Bagh, Rohini, and Ludhiana reflects the growing momentum behind its franchise strategy. With organised ethnic wear retail witnessing sustained demand and consumers increasingly embracing branded fashion experiences, the company appears well positioned to further strengthen its footprint across the country.

 

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Retail, Fashion & Lifestyle
Japanese Brand Wacoal Grows India Retail Network to 18 Exclusive Brand Outlets
BY - Franchise TV Bureau
/ 4 MIN READ
Japanese Brand Wacoal Grows India Retail Network to 18 Exclusive Brand Outlets
 

Japanese lingerie brand Wacoal has reinforced its growth strategy in India with the opening of a new flagship store on Mumbai’s prominent Linking Road in Khar West. Spanning 450 square feet, the outlet marks another milestone in the company’s retail expansion journey and takes its network in the country to 18 exclusive brand outlets, further strengthening its presence in one of India’s most important fashion and lifestyle markets.

The launch reflects Wacoal’s continued focus on deepening market penetration through strategically located stores that enhance brand visibility and customer engagement. Mumbai remains a key growth market for the brand, and the new flagship location is expected to support both customer acquisition and long-term business expansion efforts.

"Mumbai is the heart of our India business, and Linking Road is at the heart of how Mumbai shops,” said Wacoal India’s COO Pooja Merani in a press release. “Choosing this location for our flagship store was a strategic decision, allowing us to bring our most complete brand experience closer to customers. This store reflects everything Wacoal stands for- expert fit solutions, premium quality, innovation, and personalised service. We are excited to further strengthen our presence in a city that continues to play a key role in our growth story."

Designed to offer Wacoal’s most comprehensive brand experience in India, the flagship store showcases the company’s portfolio of premium lingerie, shapewear, sleepwear, and loungewear. The outlet also places a strong emphasis on personalised customer service, offering expert fit consultations and tailored shopping assistance aimed at enhancing the overall consumer experience.

Beyond its exclusive brand outlets, Wacoal has built a diversified retail presence across India through large-format department stores, multi-brand retail partners, and leading e-commerce platforms. This omnichannel approach has enabled the company to broaden its reach while maintaining a consistent brand experience across touchpoints.

The latest store opening underscores Wacoal’s commitment to scaling its retail footprint in India and capitalising on rising demand for premium intimate wear. By investing in flagship destinations and strengthening its store network, the brand is positioning itself for sustained growth in the country’s evolving fashion retail landscape.

Founded in Japan in 1946, Wacoal expanded across several Asian markets during the 1970s and entered India with the launch of its first store in December 2015. Since then, the company has steadily expanded its retail network, with the Mumbai flagship representing another step in its long-term growth and market development strategy.

 

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Fashion & Lifestyle, Casual Designer wear, Retail
Soch Expands Global Footprint with Fifth International Store Launch in Vancouver, Canada
BY - Franchise TV Bureau
/ 6 MIN READ
Soch Expands Global Footprint with Fifth International Store Launch in Vancouver, Canada
 

Ethnic wear brand Soch has strengthened its international presence with the launch of its fifth overseas store in Surrey, British Columbia, Canada. The latest opening marks another significant milestone in the company's global expansion strategy and reinforces its commitment to serving the growing Indian diaspora with contemporary and traditional ethnic fashion offerings.

Strategically located in Surrey, one of Canada's most vibrant South Asian communities, the new store spans approximately 1,500 square feet and offers customers access to Soch's latest collections across a wide range of ethnic wear categories. The launch further strengthens the brand's footprint in Canada, which has emerged as an important international market due to its large and culturally connected Indian-origin population.

Over the past two decades, Soch has evolved into one of India's leading ethnic wear retailers, building a strong presence through a network of more than 175 stores spread across 70 cities nationwide. The company's continued investment in international markets reflects its ambition to take Indian fashion to a global audience while catering to consumers seeking authentic ethnic apparel outside India.

Commenting on the expansion, Vinay Chatlani, CEO & Co-founder of Soch, said, “The Indian population in Canada has embraced Soch with remarkable warmth. With its vibrant South Asian heritage and strong sense of community, Vancouver is the perfect home for our second store in Canada, and fifth international location. This launch marks a significant milestone in our expansion journey as we continue to strengthen our presence across this market.”

The Surrey outlet has been designed to deliver Soch's modern retail experience, offering shoppers a welcoming environment that combines contemporary store aesthetics with the brand's rich ethnic fashion heritage. Customers can explore a curated selection of sarees, salwar suits, kurtas, festive collections, occasion wear, and contemporary ethnic ensembles designed to meet the evolving preferences of modern consumers.

The expansion comes amid rising global demand for Indian ethnic fashion, driven by increasing cultural celebrations, weddings, festivals, and a growing appreciation for Indian textiles and craftsmanship among overseas consumers. Canada, in particular, has become a key destination for Indian fashion brands due to its sizeable South Asian population and strong demand for traditional and fusion wear.

Beyond Canada, Soch is actively evaluating growth opportunities across several international markets, including Southeast Asia, the Middle East, the United Kingdom, and the United States. These regions have been identified based on their significant Indian-origin populations, increasing demand for ethnic apparel, and the brand's strong digital engagement among customers in these geographies. The company believes these markets offer substantial potential for long-term retail growth and brand expansion.

The latest store opening underscores Soch's broader vision of becoming a globally recognized ethnic wear brand while maintaining its strong roots in Indian fashion. By expanding its international retail network and deepening its engagement with overseas consumers, the company aims to strengthen its position in the global ethnic wear market and capitalize on the growing demand for authentic Indian fashion experiences worldwide.

With a robust domestic presence and a steadily expanding international footprint, Soch continues to build momentum as one of India's leading ethnic wear retailers, leveraging both physical stores and digital channels to connect with customers across borders.

 

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Fashion & Lifestyle
Ethnic Fashion Company Riyaasat Lifestyle Opens IPO Subscription This Week
BY - Franchise TV Bureau
/ 6 MIN READ
Ethnic Fashion Company Riyaasat Lifestyle Opens IPO Subscription This Week
 

Riyaasat Lifestyle, a growing player in India's ethnic wear segment, is set to launch its initial public offering (IPO) on June 18, aiming to raise approximately Rs 30.77 crore to support its next phase of expansion. The public issue will remain open for subscription until June 22, 2026, and will be listed on the BSE SME platform, providing investors an opportunity to participate in the company's growth journey within the country's expanding fashion retail market.

The Ahmedabad-based company has fixed the IPO price band at Rs 102 to Rs 108 per share and plans to issue 28,48,800 equity shares with a face value of Rs 10 each through the book-built route. The issue is being managed by Mark Corporate Advisors Pvt Ltd, which is acting as the lead manager for the offering.

Riyaasat Lifestyle has established itself in the ethnic apparel space by offering a wide range of traditional and contemporary ethnic wear collections for both men and women. The company caters to the growing demand for occasion wear, festive clothing, and wedding-related apparel, segments that continue to witness strong consumer interest across urban and semi-urban markets in India.

The proceeds from the IPO will play a crucial role in supporting the company's expansion roadmap. A significant portion of the funds will be utilized for capital expenditure related to the establishment of four new exclusive brand outlets (EBOs). These new stores are expected to strengthen the brand's market presence and improve accessibility for customers in key retail markets. In addition to expansion, the company plans to deploy part of the proceeds towards working capital requirements, enabling it to support inventory management, operational efficiency, and future business growth. The remaining funds will be used for general corporate purposes.

Currently, Riyaasat Lifestyle operates six exclusive brand outlets across Gujarat and Maharashtra. The stores vary significantly in size, ranging from approximately 1,790 square feet to over 9,400 square feet, allowing the company to cater to different consumer demographics and shopping preferences. The retail network has been instrumental in building brand visibility and driving customer engagement in its core markets.

The company's decision to tap the capital markets comes at a time when India's ethnic wear industry continues to demonstrate strong growth potential. Rising disposable incomes, increasing spending on weddings and celebrations, growing demand for premium ethnic fashion, and the expansion of organized retail have collectively created favorable conditions for brands operating in this category. Ethnic wear remains one of the most resilient segments within the Indian apparel industry, supported by year-round demand from festivals, cultural events, and family celebrations.

Financially, Riyaasat Lifestyle has reported healthy growth and profitability. For the financial year ended 2025, the company recorded a total income of Rs 25.19 crore and posted a profit after tax of Rs 4.87 crore. The performance reflects the company's ability to maintain profitability while expanding its retail operations and strengthening its position in a competitive fashion market.

With the planned store additions and enhanced capital base, Riyaasat Lifestyle aims to accelerate its growth trajectory and capitalize on the increasing consumer preference for branded ethnic wear. The IPO marks an important milestone for the company as it seeks to expand its footprint, strengthen its retail presence, and create long-term value in India's evolving fashion and lifestyle sector.

 

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Fashion & Lifestyle
Banana Club Accelerates Offline Expansion with New Store in Tirupati
BY - Franchise TV Bureau
/ 4 MIN READ
Banana Club Accelerates Offline Expansion with New Store in Tirupati
 

Menswear brand Banana Club has strengthened its retail presence in India with the launch of its 20th store in Tirupati, marking another step in its aggressive offline expansion strategy. The opening reinforces the brand’s focus on expanding its footprint across South India and key urban markets as it scales its operations in the competitive menswear segment.

The latest store launch follows recent expansions in Mysore and Hyderabad’s Himayatnagar locality, reflecting the company’s consistent push into high-demand retail destinations. With the new outlet in Tirupati, Banana Club continues to build momentum in its offline-first retail approach, which remains central to its long-term growth strategy.

Founded in 2023 in Bengaluru by Neel Bafna and Prashanth Lalwani, Banana Club has quickly positioned itself as a growing player in India’s men’s fashion market. The brand operates on an offline-first model, focusing on physical retail stores to drive customer engagement while also leveraging digital channels to complement its sales strategy.

Currently, Banana Club operates 20 stores across major Indian cities, including Bengaluru, Hyderabad, Mumbai, Indore, and Chennai. The company has outlined an ambitious expansion roadmap, with plans to scale its retail network to 50 stores by the end of the year. This rapid expansion highlights the brand’s confidence in the growing demand for organized menswear retail in India’s evolving fashion landscape.

In addition to its physical retail presence, Banana Club has built a strong omnichannel ecosystem. The brand sells through its official direct-to-consumer website, mobile applications, and leading online marketplaces such as Myntra. This hybrid approach allows the company to reach a wider audience while maintaining a strong offline brand experience.

Banana Club also gained significant visibility in 2025 after securing ₹12.25 crore in funding at a valuation of ₹245 crore through its appearance on the television show Pitch to Get Rich on JioHotstar. The funding milestone has supported the company’s expansion plans and strengthened its position in the competitive startup ecosystem.

According to the company, it is currently operating at an annualised revenue run rate (ARR) of ₹150 crore and aims to double this to ₹300 crore by 2027. The latest store opening in Tirupati is aligned with this growth trajectory and underscores the brand’s continued focus on scaling its offline presence across India.

As competition in the menswear segment intensifies, Banana Club’s aggressive expansion strategy positions it as one of the emerging retail brands to watch in India’s fast-growing fashion market.

 

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Heritage Foods Strengthens Premium Dairy Portfolio with New Ice Cream Manufacturing Plant in Hyderabad
BY - Franchise TV Bureau
/ 6 MIN READ
Heritage Foods Strengthens Premium Dairy Portfolio with New Ice Cream Manufacturing Plant in Hyderabad
 

Heritage Foods Ltd has expanded its footprint in the frozen desserts segment with the inauguration of a new ice cream manufacturing facility at Shamirpet, near Hyderabad, Telangana. The newly launched unit marks a significant milestone in the company’s growth strategy as it looks to capitalize on the increasing demand for premium ice cream products across India.

The company’s ice cream business currently contributes nearly Rs 100 crore in annual revenue, and the new facility is expected to play a crucial role in accelerating growth within this category. According to the company, the investment will provide the necessary manufacturing infrastructure to support long-term expansion plans and strengthen its position in the value-added dairy segment.

"The commissioning of the Shamirpet facility significantly enhances the company’s ability to scale operations up to five times the current level over the next seven to eight years in the ice cream category," the company said in a statement.

The state-of-the-art manufacturing unit has been designed with an installed production capacity of approximately 24 million litres per annum. Heritage Foods has also incorporated scalability provisions into the facility, enabling future capacity expansion in line with rising market demand and evolving consumer preferences.

Equipped with advanced automation technologies and modern quality assurance systems, the plant is expected to enhance operational efficiency while maintaining consistent product standards. The company emphasized that the facility features sophisticated production processes and robust quality control mechanisms to ensure high levels of reliability and product excellence.

The launch of the Shamirpet plant aligns with Heritage Foods’ broader strategy of expanding its portfolio of value-added dairy offerings. With consumer demand steadily shifting toward premium and innovative ice cream products, the company aims to leverage its enhanced manufacturing capabilities to cater to a larger customer base and unlock new growth opportunities in the category.

As the premium dairy and frozen dessert market continues to witness strong momentum, the new facility positions Heritage Foods to significantly increase production capacity, improve supply capabilities, and support its long-term expansion ambitions in one of the fastest-growing segments of the dairy industry.

 
 

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The Forbidden Fruit Expands Retail Presence with New Store at Broadway Mumbai
BY - Franchise TV Bureau
/ 5 MIN READ
The Forbidden Fruit Expands Retail Presence with New Store at Broadway Mumbai
 

Homegrown streetwear brand The Forbidden Fruit (TFF) has strengthened its retail footprint with the launch of a new retail touchpoint at Broadway in Mumbai. The opening marks the brand's fifth offline retail location in India and its fourth presence within the Broadway retail network, highlighting its continued focus on expanding physical engagement with customers.

The launch event, held on June 6, brought together influencers, celebrities, and members of Mumbai's growing streetwear community. Located on the third floor of Broadway Mumbai, the new retail space aims to provide customers with a more immersive brand experience while showcasing TFF's latest collections.

The Mumbai outlet joins the brand's existing retail touchpoints in Hyderabad, Delhi, Pune, and Bengaluru, further strengthening its presence across key urban markets. The expansion comes at a strategic time for the company, as Mumbai contributes nearly 20 percent of its total customer orders, making the city one of its most important markets.

Customers visiting the new location will have access to some of the brand's popular collections, including Yesionary Delusion and Embawe. The products are available across a price range of Rs 2,249 to Rs 3,999, reflecting the brand's positioning within the premium streetwear segment.

Speaking about the launch, Medha Bandyopadhyay, Co-Founder, The Forbidden Fruit, said, "Mumbai holds a special place for us. Not only does the city contribute a significant share of our customer base, but it is also our home ground as the company is registered here. This touch point allows our community to experience the brand beyond digital platforms."

The move reflects a broader trend in India's fashion industry, where digital-first brands are increasingly investing in physical retail spaces to strengthen customer relationships and build stronger brand communities. For streetwear brands in particular, retail locations serve as important touchpoints that allow consumers to engage with the culture and identity behind the label.

Commenting on the expansion, Vijay Manek, Co-Founder, The Forbidden Fruit, said, "Streetwear today is as much about culture as it is about clothing. Consumers want to discover brands, interact with them, and be part of something larger than a transaction. This launch allows us to bring our world closer to customers. Seeing people already wearing our pieces at the launch was incredibly rewarding because it reflects the organic community that has formed around the brand."

As demand for homegrown fashion labels continues to rise, The Forbidden Fruit's latest expansion underscores the growing importance of omnichannel retail strategies. By combining its digital presence with carefully selected physical locations, the brand is looking to deepen customer engagement while strengthening its position within India's evolving streetwear market.

 

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Pearl Academy Hosts Rahul Mishra, Masaba Gupta and Jayanti Reddy for AI-Focused Industry Talk
BY - Franchise TV Bureau
/ 7 MIN READ
Pearl Academy Hosts Rahul Mishra, Masaba Gupta and Jayanti Reddy for AI-Focused Industry Talk
 

As artificial intelligence continues to transform industries and redefine the future of creative professions, some of India’s most respected designers and entrepreneurs shared a common message with students: success in the years ahead will require far more than creative talent alone. Renowned couturier Rahul Mishra, entrepreneur Masaba Gupta, and luxury bridal designer Jayanti Reddy addressed students at Pearl Academy’s Global Icons Series, highlighting the growing importance of combining creativity, craftsmanship, business expertise and technological adaptability.

Offering his perspective on the role of AI in design, Rahul Mishra described the technology as a valuable collaborator rather than a substitute for human ingenuity. The internationally celebrated designer, known for his regular presence on the Paris Haute Couture calendar, emphasised that while AI can accelerate research and expand perspectives, it cannot replace craftsmanship and originality. “We never design alone. AI is simply another assistant, faster and wider in perspective. But the physical making, the craftsmanship, the human hand, that remains irreplaceable. Work on your craft. Nobody can take that away from you.” He encouraged students to use AI to challenge ideas, enhance research and strengthen creative thinking while continuing to invest in skills that remain uniquely human.

Masaba Gupta, Founder of House of Masaba and LoveChild, urged students to view AI as an opportunity rather than a threat. According to her, those who effectively integrate technology into their workflows will gain a significant advantage in an increasingly competitive environment. “AI will not replace you. It will replace the person who doesn't embrace AI. People fear AI because it reveals your true potential. The question is no longer whether something can be done faster. The question is whether your thinking is sharp enough to make the most of it.”

Highlighting another critical aspect of professional success, Jayanti Reddy spoke about the importance of business knowledge in creative careers. Having built her luxury bridal label from modest beginnings into a prominent enterprise supported by hundreds of artisans, she stressed that entrepreneurship demands far more than design expertise. “I spend only ten per cent of my time creating today. The other ninety per cent is business. Designers often prepare for the creative side but underestimate the importance of building systems, teams and sustainable businesses.”

The sessions provided students with a valuable opportunity to interact directly with industry leaders who have successfully built influential brands and businesses. Through open discussions and personal experiences, participants gained practical insights into navigating uncertainty, fostering innovation and sustaining long-term creative careers in a rapidly evolving landscape.

The Global Icons Series is a key component of Pearl Academy’s experiential learning model, designed to connect students with accomplished entrepreneurs, industry experts and changemakers. The initiative aims to bridge the gap between academic learning and real-world industry expectations by exposing students to firsthand experiences and professional perspectives.

Reflecting on the impact of the sessions, Aditi Srivastava, President, Pearl Academy, said: “The Global Icons Series reflects our belief that some of the most meaningful learning comes from direct interactions with people who have built their craft through lived experience and are candid about the realities of the journey. Rahul, Masaba, and Jayanti offered students valuable perspectives to reflect on their own aspirations and career paths. Combined with the skills and AI literacy integrated across our programmes, this helps shape complete professionals.”

The discussions also underscored Pearl Academy’s broader academic transformation. With a legacy spanning more than three decades, the institution has adopted a Human Intelligence + Artificial Intelligence framework that positions AI as a collaborative tool capable of enhancing creativity, innovation and problem-solving rather than replacing human potential.

A central part of this approach is Pearl Academy’s partnership with Open AI and an academic structure in which over one-third of the curriculum incorporates AI enabled learning. Students are exposed to generative AI technologies and AI-assisted workflows across disciplines, helping them become Domain Ready, AI Ready, Life Ready and Future Ready. Additional initiatives such as the Runway Incubator further encourage entrepreneurship, experimentation and innovation among students.

As debates around AI often focus on automation and disruption, the message shared by Rahul Mishra, Masaba Gupta and Jayanti Reddy offered a more optimistic perspective. They collectively highlighted that the professionals most likely to succeed in the future will be those who can harness technological advancements while combining them with creativity, sound judgment, resilience and entrepreneurial thinking to create meaningful impact.

 

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Kunal Rawal Launches Fifth India Store and New Couture Collections
BY - Franchise TV Bureau
/ 7 MIN READ
Kunal Rawal Launches Fifth India Store and New Couture Collections
 

Kunal Rawal has strengthened his retail presence with the launch of a new flagship store in Mehrauli, Delhi, marking the brand’s fifth outlet in India and its second location in the national capital. More than a conventional retail space, the new flagship has been envisioned as an immersive destination that brings together design, craftsmanship and innovation, reflecting the evolving identity of the Kunal Rawal brand and its approach to contemporary Indian occasion wear.

Delhi continues to hold a special place in the designer’s journey, with its vibrant culture of celebrations and distinctive fashion sensibilities closely aligning with the brand’s creative ethos. The Mehrauli location, therefore, serves as a fitting backdrop for the label’s latest expansion and growing presence in the luxury menswear segment.

Created in collaboration with architect Rooshad Shroff, the store marks the fifth project between the designer and architect, and is described as their most ambitious undertaking to date. The space is built around Green Baroda marble, creating a seamless and sculptural environment where walls, floors and furnishings appear to emerge from a unified material language. Adding contrast to this solid foundation is an oxidized gold ceiling that changes character throughout the day as light shifts across the space.

Functionality plays a central role in the store’s design. Motorized garment racks move discreetly into the ceiling when not in use, display tables glide along integrated tracks, and mirrors contribute to the dynamic transformation of the interiors. Rather than hiding these mechanical elements, the concept embraces them, turning functionality into a key aesthetic feature.

The flagship further enhances the customer experience through a series of architectural details and interactive design features. Visitors enter through a dramatic corridor lined with Morse code-inspired mirrors that create fragmented reflections before leading into the main retail area. Custom lighting systems alter the atmosphere from daytime to evening, while hand-engraved marble work, digital installations and sculptural brass accents reinforce the idea of the store as a constantly evolving environment rather than a traditional shopping destination.

Speaking about the launch, Kunal Rawal says: " Delhi has always felt like a natural extension of the brand for me. There’s a certain energy here, how people celebrate, how they dress, how they show up. This store is our way of responding to that, but in a way that still feels very true to us. It’s probably our most immersive space yet. Everything you see from the marble to the mechanisms, is intentional. It’s not just about how it looks, but how it works.”

Alongside the opening of the flagship, the designer has introduced three new couture capsules that highlight different facets of the brand’s creative direction. The KR Hybrid Minds collection focuses on engineered construction, adaptable silhouettes and layered aesthetics, reinterpreting traditional garments such as the bandhgala and kurta through innovative techniques that balance complexity with comfort and fluidity.

The KR Box Pleat capsule takes inspiration from a classic tailoring element and transforms it into a distinctive design language. Through sculptural folds, controlled volume and tonal variations, the collection creates pieces that blur the boundaries between architecture and fashion while introducing movement and dimension to occasion wear.

Meanwhile, KR Black represents a deeply personal creative exploration for the designer. Centered on black as a timeless constant rather than simply a colour, the collection showcases layered monochromatic looks enriched with intricate embroideries, refined textures and sophisticated craftsmanship, reinforcing black as a signature element of the Kunal Rawal aesthetic.

Together, the Mehrauli flagship and the newly launched couture capsules signal the next phase of the brand’s evolution. By combining craftsmanship, technology, functionality and contemporary design, Kunal Rawal continues to push the boundaries of Indian menswear while creating experiences that extend beyond fashion and retail.

 

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Devo Adds Fifth Delhi Outlet, Expands Retail Network to 19 Stores
BY - Franchise TV Bureau
/ 4 MIN READ
Devo Adds Fifth Delhi Outlet, Expands Retail Network to 19 Stores
 

Premium men’s occasion wear brand Devo has further strengthened its presence in the national capital with the launch of a new store at DLF Mid Town Plaza in Moti Nagar. The opening marks the brand’s fifth outlet in Delhi and its 19th store across North India, highlighting its continued focus on expanding into key fashion and lifestyle markets.

Situated within one of Delhi’s newest retail destinations, the store reflects Devo’s commitment to offering elevated shopping experiences tailored to consumers seeking premium occasion wear. The addition of the Moti Nagar outlet not only broadens the brand’s reach within the city but also reinforces its growing position in India’s organized premium menswear retail segment.

The partnership with DLF represents an important step in Devo’s growth journey. Known for developing some of the country’s most prominent retail and lifestyle destinations, DLF has played a significant role in shaping modern shopping experiences in India. For Devo, establishing a presence at DLF Mid Town Plaza serves as a reflection of the brand’s increasing consumer appeal, evolving retail experience, and premium positioning within the occasion wear category.Devo Adds Fifth Delhi Outlet,

Over the past year, the company has accelerated its expansion strategy across North India, building a network of 19 stores across 15 cities. Its presence now spans major markets including Delhi, Gurugram, Dehradun, Lucknow, Ludhiana, and Gorakhpur. This growth has been driven by the brand’s vision of bringing premium occasion wear closer to consumers in both established metropolitan centers and emerging cities.

The new store also strengthens Devo’s foothold within Delhi’s thriving wedding and celebration wear market. Located in West Delhi, the outlet is strategically positioned to serve a wider customer base while enhancing accessibility in one of India’s most influential fashion destinations. With the latest addition, Devo’s retail network in Delhi now includes stores in Lajpat Nagar, Pitampura, South Extension, Omaxe Mall Chandni Chowk, and Moti Nagar.

Guided by its philosophy, “Made of India. Made for Every Moment,” Devo continues to focus on creating contemporary occasion wear that combines Indian craftsmanship, cultural relevance, and modern design sensibilities. As the company continues its expansion journey, it remains focused on strengthening its retail footprint, enhancing customer experiences, and contributing to the evolution of India’s premium menswear market.

 

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Da Milano Launches Global Store Format in India
BY - Franchise TV Bureau
/ 5 MIN READ
Da Milano Launches Global Store Format in India
 

Da Milano has taken another step in its retail transformation journey with the launch of a new concept store at Worldmark 6, Aerocity, New Delhi. The outlet reflects the brand’s evolving approach to luxury retail and becomes only the second location worldwide to showcase its newly developed global store format.

The concept has been created in partnership with UK-based Zebra Design Company, marking the design firm's first venture in India as well as its first collaboration with an Indian brand. Through this initiative, Da Milano aims to deliver a more immersive and contemporary shopping environment while staying rooted in its heritage of craftsmanship and premium design.

Covering around 600 sq. ft., the store has been planned to encourage seamless customer interaction with products. Unlike traditional retail formats, the layout focuses on openness and fluid movement, allowing visitors to explore collections naturally. Large storefronts, carefully curated product displays, and thoughtfully designed pathways contribute to an engaging shopping journey.

The new design language, developed under the direction of Da Milano Director Sahil Malik, reflects a blend of modern luxury and Italian-inspired aesthetics. The interiors feature earthy textures, warm wood finishes, sculpted forms, and understated stone accents, creating a refined setting that places products at the centre of the experience.

Attention has also been given to visual presentation. Ambient lighting, artistic display structures, and minimalist fixtures have been incorporated to enhance product visibility while maintaining a sophisticated and uncluttered environment. The result is a retail space that feels more like a curated gallery than a conventional store.

Da Milano currently operates a network of over 100 exclusive boutiques across global markets, including locations at leading international airports. Its portfolio spans leather handbags, accessories, travel products, and limited-edition collections designed for premium consumers.

Commenting on the project, Sahil Malik said, “This collaboration strengthens Da Milano’s modern luxury positioning, blending timeless craftsmanship with global design sensibilities.”

Situated in Aerocity’s thriving commercial and lifestyle district, the new outlet is expected to attract a diverse mix of shoppers, ranging from local luxury consumers to international travellers passing through the capital. The launch further strengthens Da Milano’s presence in one of India’s most prominent premium retail destinations.

Established in 1989, Da Milano has built its reputation around leather craftsmanship and Italian-inspired design. The company continues to expand its offerings with more than 300 new styles introduced every season, reflecting its commitment to innovation and evolving consumer preferences.

The Aerocity opening signals a broader effort by the brand to modernise its retail footprint and align its customer experience with global luxury standards, setting the stage for future concept-led store developments across its network.

 

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Bombay Shirt Company Unveils ‘The Den’ in Chennai, Blending Custom Menswear with Community-Led Retail
BY - Franchise TV Bureau
/ 4 MIN READ
Bombay Shirt Company Unveils ‘The Den’ in Chennai, Blending Custom Menswear with Community-Led Retail
 

Bombay Shirt Company has expanded its presence in South India with the launch of ‘The Den’ in Chennai, introducing a new experiential retail destination that combines bespoke menswear, premium hospitality, and community engagement. The opening marks another step in the brand’s growth journey as it continues to strengthen its footprint in key urban markets across the country.

At the heart of the new store is Bombay Shirt Company’s renowned offering of custom-made and ready-to-wear menswear. Designed for the modern Indian consumer, the collection features timeless wardrobe essentials crafted with a contemporary sensibility. Customers can choose from thousands of premium fabrics sourced from some of the world’s leading textile mills, while receiving expert styling advice from dedicated in-store consultants.

The Chennai outlet also houses an in-house tailoring team that provides precise measurements and personalized fittings, ensuring every garment reflects the brand’s commitment to craftsmanship, comfort, and customization. This service remains a key differentiator for Bombay Shirt Company, which has built its reputation around made-to-measure apparel and superior fit.

In addition to bespoke clothing, ‘The Den’ offers the brand’s complete menswear portfolio, including shirts, trousers, chinos, denim, knitwear, T-shirts, shorts, outerwear, and seasonal collections. Regular product launches and fresh collections ensure customers have access to versatile wardrobe options that seamlessly blend classic style with evolving fashion trends.

Speaking about the launch, Chippy Aditya Mehta, Co-founder & COO, Bombay Shirt Company, said, "Chennai has always appreciated quality, craftsmanship, and thoughtful experiences. With ‘The Den’, we wanted to create a space that goes beyond traditional retail. One where style, hospitality, and community come together naturally. It is a destination designed for customers to slow down, spend time, and experience menswear in a more meaningful and engaging way."

The introduction of ‘The Den’ reflects Bombay Shirt Company’s broader vision of redefining the menswear retail experience in India. By integrating personalized fashion, elevated customer experiences, and community-focused interactions within a single destination, the brand aims to create spaces that serve as more than just stores. Instead, they are designed to become lifestyle hubs where customers can engage with fashion in a more immersive and meaningful way.

As the company continues its expansion across India, the Chennai launch underscores its commitment to innovation in retail and its efforts to build deeper connections with consumers seeking quality, personalization, and a refined shopping experience.

 

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Spykar Accelerates Retail Expansion, Targets 380+ Stores Across India’s Emerging Fashion Markets
BY - Franchise TV Bureau
/ 5 MIN READ
Spykar Accelerates Retail Expansion, Targets 380+ Stores Across India’s Emerging Fashion Markets
 

Indian denim and casualwear brand Spykar is stepping up its retail growth strategy with an ambitious expansion plan aimed at strengthening its presence across the country. The company has announced a series of upcoming store launches in cities such as Ghaziabad, Visakhapatnam (Vizag), Simdega, and Darbhanga, reflecting its focus on tapping into high-potential markets beyond the major metropolitan regions.

As part of its broader retail development roadmap, Spykar is increasingly prioritizing premium high streets and larger shopping destinations. Recent store openings at Lakeshore Mall in Hyderabad, Inorbit Mall in Vizag, and Ansa Mall in Ghaziabad highlight the brand’s strategy of enhancing visibility in key retail hubs while offering customers a more elevated shopping environment.

The latest expansion forms a crucial component of Spykar’s long-term growth plans across India. Over the next two years, the company aims to add 100 new stores to its network, taking its total retail footprint beyond 380 locations nationwide. The move underscores the brand’s confidence in India's evolving fashion market and its commitment to making its products more accessible to consumers across diverse regions.

The expansion comes at a time when tier II and tier III cities are emerging as significant contributors to the growth of the fashion and lifestyle industry. Rising disposable incomes, increasing exposure to global fashion trends, and growing demand for organized retail have transformed these markets into attractive destinations for leading apparel brands. Consumers in smaller cities are increasingly seeking premium shopping experiences, creating new opportunities for retailers looking to expand their reach.

Sharing insights into the company’s growth strategy, Sanjay Vakharia, Co-Founder & CEO, Spykar Lifestyle, said, “In 2026, we have seen a surge in offline expansion across retail brands from various sub-sectors. Despite access to digital mediums, the look and feel of products and experience of shopping remains desirable. Our growth plans reflect Spykar’s continued commitment to bring a more immersive and elevated shopping experience to consumers across India.”

The newly launched stores have been designed to reflect Spykar’s contemporary brand identity and youthful appeal. Featuring a modern and premium aesthetic, the outlets are intended to offer customers more than just a retail destination, creating an engaging lifestyle-focused environment that aligns with the preferences of today’s fashion-conscious consumers.

Store layouts and visual merchandising elements have been carefully curated to improve product discovery and enhance the overall customer journey. Shoppers can explore Spykar’s signature denim collections alongside an extensive range of casualwear and trend-driven apparel designed for modern lifestyles. The product portfolio continues to embody the brand’s core values of comfort, self-expression, and effortless style, catering to the evolving fashion preferences of India's younger generation.

With a strong emphasis on experiential retail and expansion into fast-growing regional markets, Spykar is positioning itself to capitalize on the next phase of growth in India’s fashion retail sector while reinforcing its status as one of the country’s leading denim-focused brands.

 

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Paper & Pie Launches Fifth Café in Bengaluru's Hebbal
BY - Franchise TV Bureau
/ 5 MIN READ
Paper & Pie Launches Fifth Café in Bengaluru's Hebbal
 

The vibrant café culture of Bengaluru welcomes a brand-new destination as Paper & Pie officially opens the doors to its fifth outlet, located at the Godrej Centre in Hebbal, Sahakar Nagar. This significant expansion marks the prominent neighborhood café brand’s inaugural entry into North Bengaluru, successfully bringing its trademark community-centric dining experience directly to the residents of the city’s rapidly growing northern corridor.

Since making its successful debut in Indiranagar in 2022, Paper & Pie has consistently expanded its presence across the city, transforming into a beloved neighborhood anchor and gathering spot. Over the years, the brand has cultivated a deeply loyal community of patrons who have integrated the café experience into their daily routines. The unveiling of the Hebbal establishment stands as a pivotal milestone in the company’s growth trajectory, extending its signature warm hospitality to an entirely new demographic.

Conceived as a highly adaptable environment, the new café seamlessly caters to remote working, casual relaxation, and vibrant social interactions. The space remains fiercely dedicated to the core philosophy of Paper & Pie—crafting welcoming environments where individuals can effortlessly network, create, and unwind. Visitors can explore a thoughtfully curated menu that harmoniously fuses traditional Indian comforting flavors with diverse international influences spanning Europe, Southeast Asia, and the Middle East. Additionally, the culinary lineup boasts an array of artisanal, freshly baked goods including flaky croissants, signature pies, and rich brownies, all designed to complement the brand's celebrated, award-winning coffee selection sourced straight from the pristine estates of Chikmagalur.

Reflecting on the milestone, Sandeep Nagaiah, Co-Founder of Paper & Pie, shares his thoughts on the opening, "When we started in 2022, the idea was to create a wholesome cafe experience built around great brews, freshly prepared food, and spaces people genuinely enjoy spending time in. Watching coffee become an everyday ritual for so many people and seeing how deeply they connect with a space that feels familiar, has been the most rewarding part of this journey. Our fifth outlet is a reflection of that love, and we are so glad to finally bring it to North Bangalore."

Echoing this sentiment of purposeful expansion, Vamsi Reddy, Co-Founder of Paper & Pie, adds, "Every outlet we open carries the same intention as our very first: to bring Paper & Pie closer to people, wherever they are. We have always believed that people connect deeply with familiar spaces, and Hebbal feels like a natural next step in that story. This phase also marks the beginning of something new for us. Every outlet has taught us how to grow better, and we come into this one with all of that behind us. Here is to many more cups of coffee, good conversations, and memories still to come."

As the domestic café landscape shifts toward more experiential and premium consumer offerings, Paper & Pie continues to solidify its market position. The brand remains steadfastly committed to pairing top-tier culinary offerings and exceptional specialty coffee with immersive, community-driven retail environments that align perfectly with the lifestyle preferences of contemporary urban consumers.

 

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AZORTE Strengthens India Presence with New Fashion Stores in Bengaluru and Ahmedabad
BY - Franchise TV Bureau
/ 3 MIN READ
AZORTE Strengthens India Presence with New Fashion Stores in Bengaluru and Ahmedabad
 

Reliance Retail’s premium fashion and lifestyle brand AZORTE has expanded its brick-and-mortar footprint with the opening of two new stores in Bengaluru and Ahmedabad, reinforcing its growing presence across major urban markets in India. The latest additions reflect the brand’s continued focus on offering a blend of contemporary fashion and technology-driven shopping experiences to consumers nationwide.

The newly launched Bengaluru outlet is located in HSR Layout and spans 10,996 square feet across four levels. To mark the occasion, the brand hosted “AZORTE PRIVE,” an immersive launch event that brought together fashion, music, and community-focused experiences, aligning with its strategy of creating engaging retail environments beyond conventional shopping.

Further strengthening its network, AZORTE also inaugurated its 44th store at Nexus Ahmedabad in Gujarat. Covering 12,865 square feet on a single floor, the store was officially opened through a ribbon-cutting ceremony attended by actor Janki Bodiwala.

Both stores showcase AZORTE’s wide-ranging portfolio, including womenswear, menswear, kidswear, and accessories. The brand continues to target style-conscious young shoppers by offering trend-driven collections supported by innovative retail technology.

Customers visiting the new outlets will have access to several digital-first features designed to enhance convenience and personalize the shopping journey. These include RFID and QR-code-enabled inventory systems, smart trial rooms that provide styling suggestions, and self-checkout counters aimed at streamlining purchases and reducing waiting times.

With these latest openings, AZORTE is accelerating its expansion across key cities while strengthening its position as a fashion destination that combines style, innovation, and experiential retail. Backed by Reliance Retail, the brand remains focused on integrating technology with fashion as it grows its offline presence across the country.

 

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UNIQLO Opens New Stores in Pune and Bengaluru to Accelerate India Expansion
BY - Franchise TV Bureau
/ 7 MIN READ
UNIQLO Opens New Stores in Pune and Bengaluru to Accelerate India Expansion
 

Global apparel retailer UNIQLO has announced the launch of two new stores in India as part of its ongoing expansion strategy, further strengthening its presence in key urban markets across the country. The Japanese fashion brand will open a new store at Phoenix Market City in Pune on 15 May, followed by another outlet at Phoenix Marketcity Bangalore on 5 June. The expansion reflects UNIQLO’s continued focus on increasing accessibility to its LifeWear range for Indian consumers and capitalizing on the growing demand for high-quality, functional, and everyday apparel in some of the country’s fastest-growing metropolitan cities.

The latest store openings mark another important milestone in UNIQLO’s growth journey in India, where the brand has steadily expanded its retail footprint since entering the market. By establishing a stronger presence in Pune and Bengaluru, two cities known for their rapidly expanding urban populations and increasing spending on lifestyle and fashion products, UNIQLO aims to connect with a broader customer base while reinforcing its long-term commitment to the Indian market.

The company’s expansion strategy is being driven by the positive response its products have received from consumers seeking practical, versatile, and premium-quality clothing. Through its globally recognized LifeWear philosophy, UNIQLO focuses on creating apparel that combines functionality, comfort, quality, and timeless design, catering to the everyday needs of customers across different age groups and lifestyles. The concept has resonated strongly with Indian shoppers who are increasingly looking for wardrobe essentials that offer both style and practicality.

Commenting on the expansion, Kenji Inoue, Chief Financial Officer and Chief Operating Officer, UNIQLO India, highlighted the encouraging customer response that has supported the brand’s growth plans in the country. “The response from our customers in India has been incredibly encouraging, especially in cities like Pune and Bengaluru where there is a growing demand for simple, high-quality everyday clothing,” said Kenji Inoue, Chief Financial Officer and Chief Operating Officer, UNIQLO India. “With these new stores, we look forward to reaching even more customers and continuing to bring LifeWear to people across India.”

The upcoming Pune store at Phoenix Market City and the Bengaluru outlet at Phoenix Marketcity Bangalore will each cover approximately 21,000 square feet, making them significant additions to the company’s retail network in India. Both stores will offer the complete range of UNIQLO’s LifeWear collections for men, women, and children, ensuring customers have access to the brand’s extensive product portfolio under one roof. From everyday essentials and casual wear to seasonal collections and innovative fabric technologies, shoppers will be able to explore a comprehensive assortment designed to meet a variety of lifestyle requirements.

In addition to offering its full product range, the new stores have been designed to deliver a seamless and engaging shopping experience. Customers can expect modern store layouts that prioritize convenience and ease of navigation, allowing them to browse collections comfortably. The stores will also incorporate UNIQLO’s signature visual identity, creating a consistent brand experience that aligns with its global retail standards. The emphasis on customer-centric design reflects the retailer’s commitment to enhancing the in-store shopping journey while maintaining a strong connection with local consumers.

The expansion into Pune and Bengaluru comes at a time when India’s apparel and fashion retail sector continues to witness significant growth, supported by rising disposable incomes, changing consumer preferences, and increasing demand for international brands. Both cities have emerged as important retail destinations, attracting major domestic and global fashion retailers seeking to tap into a young, aspirational, and increasingly fashion-conscious customer base. By strengthening its presence in these high-potential markets, UNIQLO is positioning itself to benefit from the evolving retail landscape and growing demand for premium everyday fashion.

Industry observers note that international apparel brands are increasingly focusing on expanding beyond traditional retail hubs as they seek to capture opportunities in emerging urban centers. Pune and Bengaluru, with their thriving professional communities, expanding residential developments, and robust shopping infrastructure, represent attractive markets for retailers looking to build long-term growth in India.

For UNIQLO, the latest store openings are part of a broader strategy to deepen market penetration while introducing more consumers to the brand’s LifeWear concept. As customer demand for quality-driven and functional fashion continues to rise, the company is expected to further strengthen its retail footprint across the country. The new stores not only enhance UNIQLO’s accessibility in western and southern India but also reinforce its ambition to become a leading player in the country’s highly competitive apparel retail market.

 

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NEWME Reaches 25-Store Milestone with Vadodara Launch, Eyes Aggressive Expansion Across India
BY - Franchise TV Bureau
/ 6 MIN READ
NEWME Reaches 25-Store Milestone with Vadodara Launch, Eyes Aggressive Expansion Across India
 

Fashion-tech brand NEWME has strengthened its offline presence with the launch of its 25th retail store in India, marking a significant milestone in the company's omnichannel growth journey. The new outlet, located in Vadodara, reflects the brand’s continued focus on expanding its physical retail network while catering to the evolving preferences of Gen Z consumers.

The latest store, situated at Kanha Capital in Alkapuri, has been designed around NEWME’s youth-centric retail philosophy. Featuring interactive zones and creator-inspired experiences, the outlet aims to deliver an engaging shopping environment that resonates with younger customers seeking more than just traditional retail experiences.

With the opening of the Vadodara store, NEWME now operates 25 outlets across 14 cities nationwide. The expansion further strengthens the company’s footprint in Gujarat, where it currently has four stores, including locations in Ahmedabad and Surat. The milestone highlights the brand’s rapid transformation from a digital-first startup into a growing omnichannel fashion retailer.

Founded in 2022, NEWME has steadily expanded its presence across both metropolitan and emerging markets. The company currently serves customers through stores in cities such as Delhi, Mumbai, Bengaluru, Hyderabad, Chandigarh, Jaipur, Ahmedabad, Surat, Indore, and Dehradun. According to the brand, it has catered to more than 22 lakh customers across India through its company-owned, company-operated (COCO) retail model.

Commenting on the achievement, Sumit Jasoria, Co-founder & CEO, NEWME, said, “Opening our 25th store is more than just a retail milestone. It’s a proof that Gen Z in India is ready for a new-age fashion brand that moves at their speed, speaks their language, and builds experiences beyond shopping. What started as a digital-first idea has now grown into a truly omnichannel fashion movement powered by community, culture, and constant innovation. This milestone gives us even more confidence to accelerate our offline expansion aggressively across India.”

The company believes that the future of fashion retail will be shaped by experience-led shopping, community engagement, and speed-driven commerce. As part of this vision, NEWME continues to invest in both its physical retail presence and technology ecosystem to enhance customer convenience and engagement.

Sharing the company’s growth roadmap, Jasoria added, “As we continue to scale, our focus remains on building deeper access across Tier 1 and Tier 2 markets, strengthening our quick-commerce ecosystem through NEWME Zip, and continuing to innovate across both retail and technology. We believe the next phase of fashion retail in India will be driven by speed, community, and experience — and that is exactly what we’re building NEWME around.”

Looking ahead, NEWME plans to open more than 25 additional stores by the end of 2026. The expansion will cover key markets including Vizag, Ludhiana, Bhopal, Agartala, and Kolkata, along with several emerging cities in the North-East region. The company is also scaling NEWME Zip, its quick-commerce platform currently available in Delhi and Bengaluru, as it seeks to strengthen its omnichannel capabilities.

Founded by Sumit Jasoria, Vinod Naik, Shivam Tripathi, and Himanshu Chaudhary, NEWME has built its brand around trend-driven fashion, technology-enabled retail operations, and an agile supply chain model. As the company continues its nationwide expansion, it remains focused on delivering a fast, immersive, and community-led shopping experience for India’s next generation of consumers.

 

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Tasva Strengthens Bengaluru Presence with New Store Launch on New BEL Road
BY - Franchise TV Bureau
/ 6 MIN READ
Tasva Strengthens Bengaluru Presence with New Store Launch on New BEL Road
 

Contemporary Indian menswear brand Tasva has expanded its retail presence in Bengaluru with the launch of a new store on New BEL Road, reinforcing the brand’s growing footprint in one of South India’s prominent fashion and lifestyle markets. The announcement was officially shared by the company through LinkedIn by a senior brand representative.

Tasva was introduced in December 2021 as a collaboration between Aditya Birla Fashion and Retail Ltd and celebrated designer Tarun Tahiliani with the objective of reimagining traditional Indian menswear for modern consumers. The brand’s name, inspired by the Sanskrit words Tat (that) and Sva (mine/self), reflects its focus on individuality and personal style within the ethnic fashion segment.

Known for blending classic Indian craftsmanship with modern silhouettes and tailoring, Tasva has positioned itself as a premium yet accessible occasion wear brand for men. The newly launched Bengaluru outlet will showcase an extensive collection of celebratory attire, including kurtas, bandhgalas, sherwanis, achkans, and indo-western ensembles, along with a range of matching accessories.

The latest store opening highlights Tasva’s continued focus on catering to consumers seeking refined ethnic wear that combines heritage-inspired aesthetics with contemporary fashion sensibilities. Bengaluru, with its growing appetite for premium occasion wear and designer-led fashion, remains an important market in the brand’s nationwide expansion strategy.

Since its launch, Tasva has rapidly scaled its retail network across India and currently operates more than 60 stores in major cities. The brand’s steady growth reflects the increasing demand for modern Indian menswear that balances traditional elegance, comfort, and contemporary styling for weddings, festive occasions, and celebrations.

 
 
 
 

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