MARIMEKKO and UNIQLO Announce Collaboration

Sabhyata has opened its new store  at Pacific Mall in Jaipur, strengthening the brand’s footprint in the region.

Commenting on the store launch, Chayan Verma, Head Marketing & Business Development, Sabhyata India said: ‘‘Another exciting milestone in our journey of bringing Indian ethnic fashion closer to women across the country.With a fresh, contemporary shopping experience and collections that celebrate tradition with a modern touch, we look forward to welcoming Jaipur.’’

Sabhyata is a prominent  Indian ethnic wear brand, founded in 2003 by Anil Arora and Pankaj Anand. The brand operates over r 125 exclusive brand outlets across India and over 200  multi-brand retail outlets, spanning in over 75 cities. The fashion brand has predominance in Punjab with approximately 20 standalone stores. Sabhyata also has digital presence through its official website, social media presence and third-party marketplace like Ajio, Myntra, Amazon India and Tata Cliq.

According to GrandView Research, the Indian ethnic wear market generated a revenue of USD 19,093.9 million in 2023 and is expected to reach USD 30,448.6 million by 2030. The segment accounts for the vast majority (roughly 70% to 87%) of the total apparel market. The ethnic wear market is driving due to a powerful combination of socioeconomic shifts, workforce dressing trend changes, modern digital retail infrastructure, and upcoming festive season.

Brooks Brothers has opened a new store at Bailey Square, Patna, strengthening the brand’s footprint in the region.

Commenting on the store launch, Arjun Sharma, Project Manager, Reliance Retail, said, ‘‘We are thrilled to announce that Brooks Brothers - America's oldest and most iconic menswear brand is now open at Bailey Square, Patna. Patna, get ready for a new dress-up - from impeccable suits and timeless shirts to premium casuals and accessories, experience 200+ years of American craftsmanship, now in your city.’’

Brooks Brothers is an American clothing brand founded in1818, by Henry Sands Brooks in New York City . The brand entered the Indian market in 2012 through a 51:49 joint venture with Reliance Brands Limited. The luxury clothing brand has 19-21 stores in India, with 10 standalone stores spanning major cities including Mumbai, New Delhi, Bengaluru, Chennai, Gurgaon, Noida, Chandigarh, and Hyderabad.  The company has over 400-500 stores worldwide, operating in over 45 countries.

According to IMARC, the Indian luxury fashion market grew from USD 9.85 Billion in 2025 to USD 10.33 Billion in 2026 and is projected to reach USD 15.17 Billion by 2034, growing at a compound annual growth rate of 4.92% from 2026-2034. The segment is experiencing robust expansion, driven by rising affluence among urban consumers, evolving lifestyle preferences, and increasing brand consciousness across metropolitan areas. The growing exposure to global fashion trends through digital platforms and social media influencers is reshaping consumer aspirations. Further, the expansion of premium retail infrastructure is enhancing accessibility to luxury brands  throughout the country. 
 

Pantaloons has opened a new large-format retail store at Anand city in Gujarat, expanding its footprint in the region.The brand operates 45 retail stores across the state, establishing Gujarat as one of the primary markets for Pantaloons.

Pantaloons is one of India's largest fast-fashion retail chains, operating under Aditya Birla Fashion and Retail Limited (ABFRL). The brand was launched in 1987 by entrepreneur Kishore Biyani as 'Manz Wear Private Limited', introducing formal trousers under the name Pantaloon. In 1992, the company changed its corporate entity name to Pantaloon Fashions (India) Limited.

The brand today Pantaloons operates over 350+ large-format stores spread across more than 150 cities and towns in India. The brand also has digital presence via its official website, mobile application and third-party e-commerce platforms like Myntra, Ajio, Amazon India, etc. The fast fashion retail chain also has a unique digital avenue built directly over WhatsApp Business API and Unified Loyalty Ecosystem to attract new and existing customers.  

OWND has opened a new store at Lulu Mall, Bangalore, strengthening its retail footprint in the region.

Commenting on the new store launch, Amit Tiwari, Retail Business Development, OWND, ‘‘Excited to expand ABFRL’s fast-fashion footprint and bring high-energy, youth-first style to the heart of the city.’’

OWND is an Indian fast-fashion retail brand owned by Aditya Birla Fashion and Retail Limited (ABFRL). Launched in September 2025, the brand started its journey with a flagship store in Kalyan Nagar, Bengaluru. The brand operates 85+ brick-and-mortar stores across more than 25 Indian cities.  

OWND is specifically tailored for the trend-conscious, value-driven young consumers. It offers affordable, youth-centric streetwear and contemporary fashion wear. The brand has an online presence through its own website and

The brand aims to scale to100 locations by the end of its financial cycle, with a long-term projection of reaching 400 outlets. 

Hunkemöller, a European luxury lingerie brand, has reopened its store at Ambience Mall, Gurugram, featuring its latest global retail concept. Featuring a refreshed brand identity, contemporary interiors and a more considered store layout, the space brought a new dimension to the brand’s retail experience in the city. The reopening reflected Hunkemöller’s continued focus on creating engaging shopping destinations where customers could explore its collections with the benefit of expert guidance.

The redesigned store introduces Hunkemöller’s updated visual identity through a softer colour palette, modern finishes, and enhanced visual merchandising. Dedicated zones for different product categories make the collections easier to navigate, while the layout allows customers to browse at their own pace.

An integral part of the experience is the personalised bra-fitting service. Trained store associates help customers identify their correct size and find styles suited to their individual requirements, offering guidance on fit and support. The service brings greater attention to one of the most important aspects of lingerie shopping: finding pieces that work for the individual.

The store houses Hunkemöller’s collections across lingerie, sleepwear, swimwear, shapewear and accessories. From everyday essentials to more expressive designs, the assortment features intricate lace, considered detailing and flattering silhouettes that reflect the brand’s European design sensibility.

Customers can also explore the signature Super Comfort collection, which combines a focus on comfort with the brand’s distinctive aesthetic. Across categories, the range offers options for different preferences and occasions, extending beyond lingerie to everyday dressing and leisurewear.

To mark the occasion, Hunkemöller hosted an in-store gathering on September 30, 2026. The evening brought guests together to discover the refreshed store and its collections, with specially curated experiences adding a celebratory touch to the reopening.

One of the highlights was 'A Bouquet of Lingerie', an interactive installation featuring a floral wall adorned with thongs folded into blossom shapes. Guests could select two to three pieces to create their own lingerie bouquet, wrapped in custom-branded paper and finished with Hunkemöller’s signature bow. The experience offered a playful take on gifting, turning selected pieces from the collection into a personalised keepsake.

Hunkemöller celebrates a legacy of over 140 years, built on expertise, craftsmanship, and fashion innovation. Founded in 1886, Hunkemöller is Europe’s leading lingerie brand, renowned for its commitment to comfort, quality, and empowering women. With a diverse range of lingerie, nightwear, swimwear, and accessories, Hunkemöller ensures women of all shapes, sizes, and styles find designs that resonate with their individuality. Brought to India through a partnership with Reliance Brands Limited, Hunkemöller is proudly celebrating 10 years of presence in the country, offering Indian women the perfect blend of European luxury, style, and fit.
 

The Souled Store has opened a new outlet in Fiza by Nexus, Mangaluru.  This  pop-culture-inspired fashion brand is strengthening its footprint in the region, bringing a fresh and distinctive addition to our fashion portfolio.

Founded in 2013 and headquartered in Mumbai, the company began as an online platform selling merchandise to its customers. The brand targeted the youths of the country, selling them high-quality, authentic, and officially licensed products. The brand holds over 200 license collaborations with global entertainment, sports, and pop-culture franchises.

The brand entered the physical retail segment in 2019, with its first store in Bandra, Mumbai. The Souled Store currently has 55 active retail stores across the country, including major metro hubs like Mumbai, Bengaluru, and Pune, alongside tier-1 and tier-2 locations.  The brand has recently expanded its presence in Gujarat and Jharkhand, this year.

H&M opens a new store at Ireo Boulevard, Gurugram, strengthening its footprint in the region. The inauguration was celebrated with band Outstation showcasing the brand’s energy with music and style.  

Commenting on the new store opening, Shashi Kant Singh, Visual Project Lead, H&M India, said; ‘‘Our newest store is now open at Ireo Boulevard, Gurugram. Drop by and check out the newest shopping destination for fashion, beauty and more.’’

H&M (Hennes & Mauritz) is a Swedish multinational clothing retailer. Founded in 1947 by Erling Persson, the company is known for its fast-fashion business model. The company operates 4,023 physical stores worldwide.

The brand entered India in 2015 with a 37,000 sq. ft. flagship store at DLF Mall of India, Noida. As of 2026, the brand has 75 brick-and-mortar stores across over 30 Indian cities. 

The brand has also recently launched ‘H&M Alpha Beauty’ at its stores, introducing Bollywood actor Sharvari Wagh as H&M Beauty’s first-ever brand ambassador in India. The new launch steps up H&M's fashion-forward cosmetic presence in India.

The brand also has digital presence via its official website and third party e-commerce platforms like Nykaa, and Myntra. 

Charles Tyrwhitt has opened a new store at Visakhapatnam, Vizag, strengthening its footprint in the region.

Commenting on the new store opening, Mohnish Vyas, Project Head ( Premium Men’s wear),  Reliance Brands Limited, said, ‘‘ A new chapter begins in Visakhapatnam (Vizag) with the opening of the latest Charles Tyrwhitt – Jermyn Street, London store.The store brings the brand’s signature British elegance to Vizag, with a refined retail environment designed around classic detailing, premium finishes and a contemporary shopping experience.’’

Charles Tyrwhitt is a prominent Britain-based menswear retailer. Founded in 1986 by Nick Wheeler, the brand started as a flagship store in London's historic Jermyn Street. The brand has scaled significantly, operating over 100 global stores in major countries like the UK, the US, India and Middle East. The retail brand has a footprint in London, Chicago, Dubai, and Mumbai.

The brand operates in India via Reliance Brands. It opened its first store at Palladium Ahmedabad. Since then, RBL has aggressively scaled the brand across major metropolitan hubs and is now expanding into prominent mid-tier regional cities. 
 

The Souled Store opens a new store in Bistupur, Jamshedpur in Jharkhand, expanding its retail footprint in the region.

The brand is known for its  apparel and accessories having Disney, Marvel and other sports characters. The brand has licensed with major global and national franchises, including Marvel, DC, Disney, and various sports teams to sell graphic t-shirts, oversized streetwear, hoodies, joggers, sneakers, backpacks, and other lifestyle accessories.

The brand identity centers on selling items that customers have an emotional connection with—such as pop culture, movies, anime, and comic fandoms, rather than just selling generic clothes.

The Marda Group partners with The Souled Store as a retail expansion partner to launch and scale its physical brick-and-mortar storefronts in emerging markets across East and Northeast India.

As of mid-2025, The Souled Store operates over 50 physical retail stores across more than 21 cities in India, and plans to expand to 200 outlets by 2026, as per a media report. 

Off-White, a luxury apparel brand, has opened its third store at Quest Mall in Kolkata. The luxury streetwear brand has earlier opened its second store in DLF Promenade in Delhi, and its first flagship store in Bengaluru, strengthening its retail footprint in India.

Founded by American designer and entrepreneur Virgil Abloh in Milan  in 2013, the brand is globally recognized for its distinct graphic codes and text designs,  seasonal collections and footwear.  

The brand is formerly backed by luxury conglomerate LVMH, and has been acquired by the brand management company Bluestar Alliance in late 2024. The brand has approximately 60 retail stores across Paris, Milan, London, Dubai, Miami, and Las Vegas.

The new store in Kolkata was inaugurated by actor Shanaya Kapoor, alongside Shivika Goenka, Director of Luxury & Education, RPSG Group to celebrate the  brand’s regional debut.  RPSG Group owns and operates Quest Mall in Kolkata through its retail and real estate infrastructure vertical. Off-White boutiques are handled by its operational retail partner, Brand Concepts Limited in India. 

According to IMARC, The India luxury fashion market size was valued at USD 9.85 Billion in 2025 and is projected to reach USD 15.17 Billion by 2034, growing at a compound annual growth rate of 4.92% from 2026-2034. The segment is experiencing robust expansion due to rising affluence among urban consumers, evolving lifestyle preferences, and increasing brand consciousness across metropolitan areas
 

Michael Kors opens a new store in Elante Mall, Chandigarh, expanding its retail presence in the region. It is the brand’s first store in the city.

Michale Kors is a luxury fashion brand that deals in luxury clothing, handbags, leather goods, watches, jewelry, fragrances and ready to wear footwear. The American luxury brand was founded in 1981 by designer Michael Kors and currently operated by Capri Holdings Limited.

The brand operates in India through Reliance Brands Limited and has significant presence in Delhi, Mumbai, Bengaluru, Kolkata and other metro cities. The brand also has an official Indian website, marking its digital presence and distribution network through third-party aggregators like Ajio Luxe, Tata Cliq Luxury and The Collective India. The brand has also recently entered the Netherlands with its new store in the country as per a media report. 

According to IMARC, the India luxury goods market size was valued at USD 10.6 Billion in 2025, and is expected  to reach USD 18.8 Billion by 2034, exhibiting a CAGR of 6.17% during 2026-2034, with North India dominating the market share of around 35.45%, as of 2024. The market is driven by increasing disposable incomes, expanding middle and upper classes, and growing consumer interest in premium experiences.

The Bear House expands its retail footprint in Mangalore with the opening of a new store in Fiza by Nexus.  The new store marks a significant milestone for the brand in its expansion journey.  

Commenting on the store launch, Mayuri Palharya, Vice President Leasing, Nexus Select Trust, said;  ‘‘Nexus Select Trust welcomes The Bear House, its first store in the portfolio at Fiza By Nexus mall, Mangalore.’’

The Bear House is one of India's fastest-growing contemporary menswear brands. Founded in 2017 by Harsh and Tanvi Somaiya, the brand specializes in accessible, European-inspired smart casuals and elevated wardrobe essentials tailored for the modern Indian man.The brand has secured fundings from investor Namita Thapar in Shark Tank in 2025, and an additional INR 60 crore Series A round led by JM Financial.

The brand has 23 exclusive standalone retail storefronts across major Indian hubs including Bengaluru, Mumbai, Delhi, and Dubai.The company plans to open 30 more stores in the near future.

Cut and Style, one of India’s salon and beauty services chains, has expanded its footprint across North India with the launch of seven new salons, strengthening its presence in the region’s growing beauty, grooming and wellness market.

The expansion is part of the brand’s broader growth strategy as demand for organised salon services, haircare, skincare and personal grooming continues to rise across urban and emerging markets. The newly added outlets increase the company’s reach across key North Indian cities and reinforce its focus on offline retail growth in the beauty and wellness sector.

Founded over two decades ago, Cut&Style has built a network spanning multiple cities through company-owned and franchise-operated salons. The company currently operates more than 130 outlets across 26 cities in India, serving consumers across the beauty, haircare and wellness categories.

The salon chain offers a range of services including haircuts, hair treatments, skincare, beauty services, grooming solutions and wellness treatments. The latest expansion is expected to improve accessibility for customers seeking organised salon experiences in high-growth residential and commercial locations. The company has been steadily strengthening its presence in North India, particularly across Delhi NCR, Haryana and Uttar Pradesh, where consumer spending on personal care and beauty services continues to grow.

With the addition of seven new salons, Cut&Style joins a growing list of beauty and wellness brands expanding their physical footprint to capture rising demand for professional grooming services and premium salon experiences. The move highlights the continued growth of India's organised beauty and wellness industry, where brands are increasingly investing in offline expansion, franchise development and neighbourhood salon formats to drive customer acquisition and retention.

Fabletics has opened its first store in India at DLF Promenade. The international Athleisure brand, has collaborated with Reliance Brands Limited to mark its entry in the Indian market.

Reliance Retail has forged an exclusive partnership with the US-based athleisure brand, renowned globally for its performance-focused activewear and its omni-channel operating model that integrates digital engagement with offline retail 
 
This tie-up highlights a strategic move of the brand to deepen its presence in the Indian market, focusing on  the athleisure segment that is a growing segment in the fashion  and fitness category in India.

According to IMARC, the athleisure market size in India has reached USD 13,879.7 Million in 2025. Looking forward,the segment is expected to reach USD 22,367.3 Million by 2034, exhibiting a growth rate (CAGR) of 5.28% during 2026-2034.

The advancement in fabric technology, and rising awareness of the Indian consumer in athletics and athletic wear are driving the market. The athleisure wear trend has gained popularity for its emphasis on comfort, flexibility, and a modern aesthetic, showcasing  dynamic lifestyle that prioritizes both fitness and fashion. 
 

Intimatewear brand Zivame has strengthened its footprint in the National Capital Region (NCR) with the launch of its first franchise store in Noida at Paras One33 Mall. The new outlet is part of the company’s ongoing retail expansion strategy aimed at enhancing accessibility and convenience for customers across key markets in India.

Located at Paras One33 Mall, the store offers Zivame’s portfolio of lingerie, sleepwear, shapewear, and activewear. Customers will also have access to expert fit consultations and personalized in-store assistance designed to help them find products suited to their individual preferences and requirements.

The company said the outlet has been designed to provide a comfortable shopping environment where customers can explore a wide range of intimatewear products with guidance from trained fit experts.

Cotton Culture has opened a new store at Orion Mall, Gorakhpur. The brand has over 60 stores in India and recently ventured into franchising opportunities, targeting 100 stores in the future.

Commenting on the new store launch, Naseem Kazi, Business Development Manager – Retail Expansion, Cotton Culture, posted: ‘’Every new store starts with the right location, followed by planning, coordination and strong execution. Being part of the business development journey means working through each of these stages to turn an opportunity into a successful retail destination,’’ on his social media handle.

Cotton Culture is an Indian women's ethnic fashion brand that focuses primarily on functional, high-quality, and comfortable daily wear. Founded in 2010 by Qazi Khushnuma, the brand transitioned into a direct-to-consumer label after spending a decade as a manufacturing unit supplying large apparel superstores. The brand has a footprint across major shopping hubs and shopping malls in Mumbai, Maharashtra, Hyderabad, Karnataka, and Delhi NCR.

The brand is widely popular for its summer-friendly pure cotton kurtas, coordinated sets, and office wear, accustomed to the climate of India. 
 

Hunkemöller, the European luxury lingerie brand, has unveiled its new store at Inorbit Vizag, introducing its latest global retail concept to the city. Designed around a more personalised approach to lingerie shopping, the new store brings together Hunkemöller’s premium collections, expert fit guidance, and an elevated retail environment, creating an experience where fashion, comfort, and confidence come together. Vizag is an evolving retail and lifestyle destination, with consumers increasingly seeking premium international brands and elevated shopping experiences.

The opening at Inorbit Vizag allows Hunkemöller to bring its distinctive combination of fashion, comfort, expertise, and personalised service to a new community of women in the region.

The new Inorbit Vizag store brings Hunkemöller’s refreshed identity to life through a softer colour palette, modern finishes, and an elevated store design. Dedicated category zones and enhanced visual merchandising make the shopping journey seamless, while the thoughtfully designed space allows customers to explore the collections with ease.

At the crux of the experience is Hunkemöller’s personalised bra-fitting service, designed to help women discover a fit that works for them. Customers can be professionally measured by trained store associates, understand their correct size, and receive tailored recommendations based on their individual needs and preferences. From finding the right level of support to exploring styles that suit their requirements, the service brings expertise and personal attention to every fitting.

The store brings together Hunkemöller’s complete range of lingerie, sleepwear, swimwear, shapewear, and accessories under one roof. Customers can explore everything from everyday essentials to the signature Super Comfort collection, created to deliver exceptional comfort without compromising on style.

The personalized service extends across the shopping experience, with trained store associates helping customers navigate the collections and discover products suited to their lifestyles, preferences, and body types. This makes lingerie shopping more intuitive while ensuring that every woman can find pieces that offer the right balance of support, functionality, and fashion.

Hunkemöller’s approach is rooted in the belief that women should never have to choose between style and comfort. Its collections combine fashion-forward design, innovative fits, and premium materials to create pieces that feel as good as they look.

This philosophy comes through in the new Vizag store, where the product assortment and personalized fit service work together to create a shopping experience centred on comfort, confidence, and self-expression. Whether discovering everyday lingerie or exploring sleepwear, swimwear, and shapewear, customers can find products designed to fit seamlessly into their lives.

The launch also marks another step in Hunkemöller’s continued expansion across India. As the brand explores opportunities across both established and emerging retail destinations, its focus remains on creating meaningful retail experiences and bringing a world-class lingerie and lifestyle shopping experience to more women across the country.

Hunkemöller celebrates a legacy of over 140 years, built on expertise, craftsmanship, and fashion innovation. Founded in 1886, Hunkemöller is Europe’s leading lingerie brand, renowned for its commitment to comfort, quality, and empowering women.

With a diverse range of lingerie, nightwear, swimwear, and accessories, Hunkemöller ensures women of all shapes, sizes, and styles find designs that resonate with their individuality. Brought to India through a partnership with Reliance Brands Limited, Hunkemöller is proudly celebrating 10 years of presence in the country, offering Indian women the perfect blend of European luxury, style, and fit.

Style Union has opened a new store at Ishwara Capitol, Tarsali, Vadodara, strengthening its retail footprint in India.

‘‘This milestone reflects our commitment to building premium retail destinations and helping India's leading brands expand into high-potential markets. A heartfelt thank you to our entire team for their dedication, hard work, and continuous support in making this project a success,’’ says Rashmi Patel, Director, DRC Corporate Assets, helping in setting up the new store.

Style Union is a rapidly growing modern Indian value fashion retail brand that provides trendy, affordable, and accessible clothing for women, men, and kids. The brand has over 170 stores in India.

Founded in 2022 by Samantha La Porte and Ekta Biyani under Nexon Omniverse Limited, the brand launched its first physical brick-and-mortar store in Bangalore and Hyderabad. The brand’s  vision is to become India's most loved and trusted fashion brand.
 

Meena Bazaar has launched an Experience Centre & Head Office at Moulsari Avenue, DLF Gurugram. The thoughtfully envisioned 10,000 sq. ft. destination reflects the heritage, sophistication, and evolving spirit of Meena Bazaar.

Commenting on the new launch, Shahroz Mirza, Business Head, Meena Bazaar, said: ‘‘More than a corporate address, it is a space where vision meets execution, heritage meets contemporary thinking, and people come together to shape what lies ahead. As we continue to build on a legacy rooted in elegance and Indian craftsmanship, this new chapter represents our aspirations for the future — more innovation, stronger collaboration, and an elevated experience for our customers and partners.’’

Meena Bazaar is a prominent, Delhi-based Indian ethnic wear retail brand renowned for its wide array of traditional and contemporary women's apparel. Founded in 1970 by Suresh Manglani and Vishnu Manglani, the brand started as a modest storefront in Delhi. Today the brand has over 80 retail stores in India and has presence in the US market as well. The brand has a footprint at premium high street locations in the capital and has digital presence through its website and third party e-commerce platform.

The brand utilizes a combination of expansion models to scale its nationwide footprint in India, moving dynamically between  Company Owned Company Operated (COCO) flagship outlets and modern Franchise Owned Franchise Operated (FOFO) investment partnerships.
 

IRTH, the new-age handbag and accessories brand from Titan, has opened a new store in City Center Mall, Guwahati.

The brand has opened its first exclusive brand outlet (EBO) in Northeast India, introducing a contemporary collection of stylish and functional bags designed for today’s modern woman—from versatile everyday companions to statement pieces that can transform an entire look.

‘‘This launch marks another significant addition to Guwahati's evolving retail landscape. It reinforces City Center Mall’s commitment to bringing exciting national brands and fresh retail concepts to consumers across Northeast India. Congratulations to the entire IRTH and Titan team on this milestone. Wishing the brand tremendous success in Guwahati and the Northeast market.’’ says Gaurav Palliwal, Head of Leasing and Operations, Brahmaputra Infrastructure Limited.

Brahmaputra Infrastructure Limited (BIL) is the owner, developer, and operator of the City Centre Shopping Mall located in Guwahati, Assam.

IRTH  is a premium women's handbag and accessory brand from the House of Titan (a Tata Company enterprise). The brand is available as exclusive brand outlets, select multi-brand  stores, and major lifestyle shopping centers.The premium bags brand also has an official website and e-commerce presence.