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Treasures by Tiara Blends Luxury Retail and Hospitality with New Café Concept in Mumbai
Treasures by Tiara Blends Luxury Retail and Hospitality with New Café Concept in Mumbai

Jewellery brand Treasures by Tiara has expanded its retail concept with the launch of The Treasures Café alongside its flagship store at Cumballa Hill, introducing an experience-led format that combines luxury jewellery retail with an all-day café under one roof.

Conceived by entrepreneur and jewellery designer Tiara Dhody, Founder of Treasures by Tiara, the new concept reflects the growing trend of experiential retail, where hospitality and lifestyle elements are integrated into physical stores to enhance customer engagement. The brand aims to redefine the traditional jewellery shopping experience by creating a destination where visitors can explore collections while enjoying a café environment.

The café was inaugurated at an intimate gathering attended by members of Mumbai's social and creative community. Located adjacent to the flagship jewellery boutique, the space has been designed to encourage customers to spend more time within the store environment by combining retail, dining and social experiences.

The interiors feature warm golden lighting, antique silver accents, textured finishes and curated décor, creating a setting that complements the brand's luxury positioning. Every aspect of the space, from its layout to service experience, has been designed to offer a relaxed and immersive customer journey.

The all-day café menu includes a selection of gourmet sandwiches, bowls and wraps alongside artisanal coffees, signature cold brews and specialty beverages. The dessert menu features offerings such as Tiramisu in a Chocolate Cup, Mango Cheesecake and a gluten- and sugar-free Dates & Carrot Cake with Lemon Cheese, catering to customers throughout the day.

Commenting on the launch, Tiara Dhody, Founder, Treasures by Tiara, said, “Opening our flagship and cafe in Mumbai feels like a natural next step for the brand. With this space, we wanted to move away from the usual retail format and create something more experiential, where people can slow down and connect with what they’re wearing. It’s a more considered way of experiencing jewellery, and I truly believe this is where the future of retail is headed.”

The launch highlights the increasing adoption of experience-led retail formats, with brands creating multi-functional destinations that combine shopping, dining and hospitality to strengthen customer engagement. By integrating an all-day café with its flagship jewellery store, Treasures by Tiara is seeking to offer consumers a differentiated retail experience while encouraging longer store visits and deeper interaction with the brand.

As consumer expectations continue to evolve, retailers across premium categories are increasingly investing in immersive physical formats that extend beyond conventional shopping. With the opening of The Treasures Café, Treasures by Tiara has expanded its flagship destination into a lifestyle-focused retail space that brings together luxury, hospitality and design in a single location.

 
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Shoppers Stop Opens SSBeauty Store in Noida, Strengthens Premium Beauty Retail Network
Shoppers Stop Opens SSBeauty Store in Noida, Strengthens Premium Beauty Retail Network
 

Shoppers Stop has strengthened its premium beauty retail portfolio with the launch of a new standalone SSBeauty store at DLF Mall of India in Noida, reinforcing its strategy to expand its beauty ecosystem through premium brands and experience-led retail formats.

The new outlet houses an extensive portfolio of premium beauty, skincare, makeup and fragrance brands, including MAC, Estée Lauder, Tom Ford, Clinique, Jo Malone London, Bobbi Brown, Prada, Valentino, Rabanne, Ralph Lauren, Michael Kors, Versace and Miu Miu. The expansion reflects the retailer's continued focus on catering to the growing demand for premium beauty products and personalised shopping experiences.

SSBeauty, the luxury beauty retail format of Shoppers Stop, offers a curated selection of Indian and international brands across beauty, skincare and fragrances. In addition to its retail assortment, the format features dedicated treatment rooms where customers can access facial and spa services, further strengthening the brand's experiential retail proposition.

Commenting on the launch, Kavindra Mishra, Customer Care Associate, Managing Director, and CEO of Shoppers Stop Limited said, “Customers remain at the heart of everything we do, and the launch of our new SSBeauty store at DLF Mall of India, Noida, marks another important milestone in our journey to strengthen Shoppers Stop’s beauty ecosystem. Beauty continues to be one of our fastest-growing categories, driven by increasing consumer demand for premium products and personalised experiences. Through this new store, we are bringing together an exceptional portfolio of global beauty and fragrance brands while offering expert guidance and immersive shopping experiences that resonate with today’s beauty consumers.”

According to the company, the latest opening is part of its broader strategy to strengthen its beauty business by expanding its curated portfolio of global brands, enhancing customer engagement and investing in immersive retail experiences. The format combines premium product offerings with personalised beauty services to create a differentiated shopping experience for consumers.

Shoppers Stop continues to expand its presence across multiple retail formats. The company currently operates 110 department stores, 11 premium home concept stores, 79 specialty beauty stores including M.A.C, Estée Lauder, Bobbi Brown, Clinique, Jo Malone, NARS, ARMANI beauty, PRADA BEAUTY and SSBeauty along with 81 Intune stores and 20 airport outlets. Together, these formats span a retail footprint of 4.4 million sq. ft.

Beyond its physical retail network, the company also operates the First Citizen Club loyalty programme and provides omnichannel access to more than 800 brands across fashion, beauty and lifestyle categories. The addition of the new SSBeauty store further strengthens Shoppers Stop's presence in the premium beauty segment as it continues to invest in category-led growth and experiential retail across key urban markets.

 

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Arrow Strengthens Offline Presence with Premium Store Expansion Across Key Markets
Arrow Strengthens Offline Presence with Premium Store Expansion Across Key Markets
 

Premium menswear brand Arrow is expanding its retail footprint across key commercial markets as part of its strategy to strengthen its presence in India's premium apparel segment and drive double-digit revenue growth in FY27.

The brand, part of Arvind Fashions' portfolio, is focusing on high-traffic business districts and premium retail destinations to cater to the evolving needs of urban professionals. Following the launch of its largest flagship store in Kochi, Arrow is planning further expansion across strategic markets, including Gurugram, as it scales its physical retail network.

The expansion is centred on larger-format stores featuring a 'Ground + 1' layout, allowing the brand to showcase a wider product assortment while enhancing the in-store shopping experience. Each outlet is designed to offer a curated selection of around 500 stock keeping units (SKUs), enabling faster seasonal merchandise refreshes and improved product availability.

The retail expansion forms part of Arrow's broader premiumisation strategy, with the company focusing on strengthening its presence in locations that attract working professionals and premium shoppers. The brand is also placing greater emphasis on full-price sales by maintaining fresh inventory and reducing dependence on promotional discounting.

According to the company, this approach is aimed at improving inventory productivity while delivering a more premium shopping experience. Collections such as its Summer Linens range are being positioned across key retail destinations to cater to consumers seeking professional and occasion-led apparel.

Arrow operates in India under licence through Arvind Fashions and has been present in the country since 1993. The brand offers formalwear, smart-casual apparel and occasion wear, targeting professionals and aspirational consumers in the premium menswear segment.

Currently, Arrow has a network of more than 250 exclusive brand outlets across India. The ongoing retail expansion is expected to further strengthen the brand's offline presence while supporting its long-term growth strategy in the premium apparel market.

The company continues to invest in larger retail formats and strategic locations as consumer demand shifts towards experience-led shopping and premium fashion destinations. By expanding its presence in major commercial hubs, Arrow aims to reinforce its position in the organised menswear retail segment while supporting its revenue growth ambitions for the coming financial year.

 

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Courtside Launches Luxury Social Padel Club in Mumbai, Blending Sport and Hospitality
Courtside Launches Luxury Social Padel Club in Mumbai, Blending Sport and Hospitality
 

Courtside, a luxury social padel club, has launched its first destination at Atria Mall in Worli, introducing an experience-led format that combines sports, hospitality, wellness and community engagement under one roof. Spread across approximately 20,000 sq. ft., the venue reflects the growing demand for integrated lifestyle destinations that bring together recreation, food and social experiences.

Co-founded by Hardik Vardhan, Shyam Utamsingh and Shoumik Shetty, Courtside has been designed as a hospitality-driven concept where sport serves as the focal point of a broader social ecosystem. The venue features three padel courts and one pickleball court, strategically positioned alongside its restaurant and cocktail bar to create an interactive environment where guests remain connected to on-court action while dining and socialising.

Speaking on the launch, Hardik Vardhan, Co-Founder, Courtside, said, "Courtside was built with the belief that great destinations are created around how people want to spend their time today. We wanted to develop a space where sport, hospitality and community come together naturally, creating an environment that people enjoy returning to beyond the game."

The launch comes amid rising interest in experiential retail and sports-led hospitality concepts, as consumers increasingly seek destinations that combine fitness, entertainment and food and beverage offerings. Courtside aims to address this trend by creating a multi-purpose venue that encourages repeat engagement beyond sporting activities.

Commenting on the concept, Shoumik Shetty, Co-Founder, Courtside, added, "Consumer behaviour is shifting towards experiences that combine movement, social interaction and hospitality. Courtside is our response to that shift, bringing together sport, food, wellness and culture in a single destination designed for everyday engagement."

Beyond its sporting facilities, the venue houses The Optimist, an all-day bistro and cocktail bar serving international cuisine, smoothies and signature beverages. The club has also partnered with Wellbeing as its official protein smoothie partner, while its beverage menu includes cocktails inspired by international sporting events, including the Courtside Honey Deuce, alongside drinks referencing The Masters and Arnold Palmer.

Strengthening its lifestyle offering, the property also features Every Morning Cartel, a specialty coffee and matcha concept. Wellness amenities include fitness sessions curated by Physique 57, along with recovery facilities such as ice baths, saunas and shower areas, creating a comprehensive wellness-focused environment.

To support the growth of padel in India, Courtside has partnered with Evolve Padel, led by India's number one padel duo, to offer structured coaching programmes for players across different skill levels.

Highlighting the club's vision, Shyam Utamsingh, Co-Founder, Courtside, said, "Padel has grown rapidly in India because it is accessible, social and inclusive. With Courtside, our focus has been to create an ecosystem that supports both the sport and the community around it, while encouraging wellness and meaningful experiences beyond the court."

The founders have also designed the venue's architectural layout, focusing on guest movement, lighting, materials and circulation to create a hospitality-led environment that seamlessly integrates dining, recreation and social interaction.

Looking ahead, Courtside plans to build community engagement through leagues, tournaments, wellness sessions, brunches, sundowners and curated events. Bookings will be available through the Courtside App and HUDLE, while its referral-based membership programme, Courtside Circle, will offer members priority access to bookings and exclusive experiences as the brand establishes its presence in Mumbai's premium lifestyle and sports hospitality segment.

 

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Madame Expands Gurugram Footprint with Fourth Store at Felix Plaza
Madame Expands Gurugram Footprint with Fourth Store at Felix Plaza
 

Women's westernwear brand Madame has expanded its retail footprint in Gurugram with the launch of its fourth exclusive store in the city at Felix Plaza, reinforcing its growth strategy in one of North India's key fashion markets.

Located on the first floor of Felix Plaza, the newly opened outlet houses the brand's latest collections across western wear, dresses, tops, denim, occasion wear and seasonal fashion. The expansion forms part of Madame's broader retail strategy to strengthen its presence in high-potential urban markets while enhancing accessibility for customers through an expanding offline network.

The company views Gurugram as a strategically important market, supported by a growing base of fashion-conscious consumers and rising demand for premium shopping experiences. The latest store is expected to further strengthen the brand's visibility in the city and support its omnichannel retail strategy.

Speaking on the launch, Akhil Jain, CEO & MD, Madame, said, “Gurugram has been an important market for Madame, and the response we've received from consumers here over the years has been extremely encouraging. The launch of our fourth store in the city reflects both the strength of the market and our confidence in its continued growth potential. Through this new store at Felix Plaza, we look forward to bringing our latest collections closer to consumers and delivering an elevated shopping experience. As we continue to expand our retail footprint, our focus remains on staying connected with our consumers and offering fashion that is relevant, accessible and trend-forward."

Madame said it will continue to expand its retail network through its omnichannel strategy by strengthening its presence across established fashion destinations as well as emerging consumption centres. The company is focused on building a seamless shopping experience by integrating its physical stores with digital channels, enabling customers to engage with the brand across multiple touchpoints.

Founded in 2002, Madame has established a nationwide retail presence with more than 150 exclusive brand outlets and over 500 retail touchpoints across India. In addition to its brick-and-mortar network, the brand retails through its own e-commerce platform and leading online marketplaces, including Myntra, Ajio, Flipkart and Amazon, supporting its omnichannel growth strategy.

The opening of the Felix Plaza store reflects Madame's continued investment in organised retail as it expands its presence in key metropolitan markets. With Gurugram remaining an important fashion destination in North India, the company is expected to continue strengthening its retail footprint while leveraging both offline and online channels to drive customer engagement and long-term growth.

 

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HPCL Partners with FoodMojo to Launch 24x7 Multi-Brand Highway Food Courts
HPCL Partners with FoodMojo to Launch 24x7 Multi-Brand Highway Food Courts
 

Hindustan Petroleum Corporation Ltd. (HPCL) has partnered with hospitality-tech company FoodMojo to develop 24x7 multi-brand food courts and non-fuel amenities at select highway fuel stations across India, marking a strategic move to strengthen its non-fuel retail business and diversify customer offerings beyond fuel services.

The initiative will combine dining, convenience and mobility services at HPCL fuel stations, catering to the growing demand for organised highway stopovers. By integrating multiple food brands and traveller-focused facilities within its retail network, the state-owned oil marketing company aims to enhance the overall customer experience while unlocking additional value from its highway infrastructure.

The first facility under the partnership will be established at HPCL's Kurgaon Wayside Amenity under the Prayagraj Retail Regional Office. Spread across 8,000 sq. ft., the development will feature a mix of food brands, cafés, regional dhabas, clean restrooms, EV charging infrastructure and other amenities designed for long-distance travellers.

The companies said the project has been conceived as a one-stop highway destination that brings together fuel, food and convenience services under a single roof. The model is expected to improve accessibility for commuters while supporting HPCL's broader non-fuel retail strategy.

Commenting on the initiative, HPCL said, "At HPCL, we don’t just fuel your journey we make every stop worthwhile."

Under the collaboration, FoodMojo will manage the food and hospitality operations through its technology-enabled platform. The company will oversee a portfolio of quick-service restaurant brands, premium cafés and regional dining concepts, while also introducing digital food ordering systems, streamlined supply-chain operations and hospitality training programmes aimed at supporting local employment.

The partnership comes as oil marketing companies increasingly focus on expanding non-fuel revenue streams by developing organised retail and hospitality formats at highway fuel stations. Rising demand for cleaner, safer and more convenient roadside facilities has encouraged fuel retailers to invest in value-added services that extend beyond conventional refuelling.

Highway fuel stations are gradually evolving into integrated retail destinations, with foodservice, electric vehicle charging, convenience retail and traveller amenities emerging as important growth segments. Through this partnership, HPCL is seeking to strengthen its presence in this evolving space while creating a more comprehensive travel experience for customers.

Following the launch of the Kurgaon project, HPCL plans to replicate the model at other high-traffic fuel stations along major national highways across the country. The expansion is expected to further strengthen the company's non-fuel retail portfolio while supporting the development of modern highway infrastructure and organised roadside services across India.

 

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Palmonas Surpasses 75-Store Mark, Accelerates Omnichannel Expansion with Eye on 100 Outlets
Palmonas Surpasses 75-Store Mark, Accelerates Omnichannel Expansion with Eye on 100 Outlets
 

Demi-fine jewellery retailer Palmonas has crossed the 75-store milestone with the launch of its newest outlet at DLF Galleria, Gurugram, as the company steps up its nationwide retail expansion to strengthen its omnichannel presence. The latest opening marks another milestone in the brand's offline growth strategy, with additional stores already in the pipeline across key markets.

The company has expanded its retail footprint from 57 stores to more than 75 in about two months, opening 14 outlets within nearly 40 days. The new stores span Gurugram, Delhi, Jaipur, Noida, Gorakhpur, Patna, Kolkata, Hyderabad, Bengaluru, Ahmedabad and Mumbai, reflecting Palmonas' focus on strengthening its presence across metropolitan centres while expanding into emerging cities.

The expansion drive is continuing with stores under development at DLF Summit Plaza in Gurugram, Pacific Jaipur, Magneto Raipur and other premium malls and high streets. The retailer has also opened a new outlet at Wave Mall, Noida, and is targeting the 100-store milestone in the coming season as part of its next phase of growth.

Founded in 2022 by Pallavi Mohadikar and Dr. Amol Patwari, Palmonas has built its business around the demi-fine jewellery category, offering products crafted using 925 sterling silver and surgical-grade stainless steel with premium gold plating. Positioned between fine jewellery and fashion jewellery, the category targets consumers seeking premium-quality products designed for everyday wear at comparatively accessible price points. The company has also introduced platinum-coated silver jewellery to further diversify its product portfolio.

While the brand initially established itself as a digital-first business, it has increasingly invested in physical retail to enhance customer engagement. According to the company, direct-to-consumer channels, online marketplaces and quick-commerce platforms currently contribute nearly three-fourths of total revenue, while offline retail accounts for approximately 27 percent. With the store network expanding rapidly, the contribution from offline retail is expected to increase to nearly 40 percent over time.

Palmonas has also expanded its presence on quick-commerce platforms, including Blinkit and Zepto, where it has witnessed encouraging demand, particularly for gifting purchases. The company views quick commerce as an additional consumer touchpoint that complements both its digital and physical retail operations.

The retailer's aggressive expansion has been supported by robust financial performance. Palmonas reported revenue of around ₹40 crore in FY25, a significant increase from nearly ₹1 crore in the previous financial year. It also reported a net profit of approximately ₹4.3 crore while investing over ₹15 crore in marketing and brand-building initiatives to strengthen consumer awareness.

The company has also attracted strong investor backing. After raising ₹55 crore in its Series A funding round led by Vertex Ventures, Palmonas secured US$40 million (around ₹373 crore) in Series B funding from Xponentia Capital and Vertex Growth Fund earlier this year. The fresh capital will be deployed towards retail expansion, technology, supply-chain infrastructure and product development.

According to the company, it closed FY26 with revenue of around ₹200 crore and plans to significantly expand its offline footprint over the next few years. Beyond its immediate target of 100 stores, Palmonas is working towards building a network of more than 200 outlets across the country.

The retailer currently operates nearly 60,000 sq. ft. of retail space, with an average store size of around 850 sq. ft., while its largest outlet at Gaur City spans close to 2,000 sq. ft. The company also recorded more than 30 percent like-for-like sales growth during FY26, indicating sustained performance across its existing stores alongside network expansion.

As organised retail continues to evolve and consumer demand shifts towards premium everyday jewellery, Palmonas is strengthening its position through a combination of retail expansion, omnichannel capabilities and category-led product innovation. With a growing presence across metro, Tier II and emerging Tier III markets, the company is positioning itself for its next phase of nationwide growth.

 

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Paradise Biryani to Add 20 Bengaluru Outlets Across Multiple Formats
Paradise Biryani to Add 20 Bengaluru Outlets Across Multiple Formats
 

Paradise Biryani has announced plans to significantly expand its presence in Bengaluru by opening 20 new outlets during the year. The expansion forms part of the company's nationwide growth programme backed by an investment of approximately Rs 100 crore from Samara Capital, reinforcing the restaurant chain's strategy to strengthen its footprint across key metropolitan and emerging markets.

The company currently operates 10 stores in Bengaluru through a combination of high street outlets, mall locations and cloud kitchens. According to Paradise Biryani, the city's performance has positioned it among the brand's fastest-growing markets, prompting the company to accelerate its expansion plans. The decision follows the successful performance of its two recently opened mall outlets, which the company said exceeded internal expectations with strong opening-day customer footfall and sustained repeat visits. The results have further strengthened the brand's confidence in expanding through the mall retail format.

The Bengaluru expansion comes after the company recorded 30 percent year-on-year revenue growth across its existing outlets in the city. Building on this momentum, Paradise Biryani plans to expand across multiple operating formats to serve a broader customer base while improving accessibility across different parts of Bengaluru.

Abhik Mitra, MD & CEO, Paradise Food Court Pvt. Ltd., said, “The city has emerged as one of our strongest growth markets, with consistent double-digit growth reflecting strong brand recall, repeat customer loyalty, and operational discipline across formats. Our mall openings in the city have proven that the format works in premium retail environments, giving us confidence to scale further. As part of our city-wide rollout, we will add stores across three formats: high street locations in high-density neighbourhoods, mall and retail destination outlets, and cloud kitchens to support delivery-led growth.”

The planned Bengaluru rollout represents a key component of Paradise Biryani's broader national expansion strategy. The company intends to establish 100 new outlets across metro cities and emerging markets as part of its larger investment programme valued at around Rs 100 crore. The initiative is aimed at expanding the brand's retail network while strengthening its position in India's organised food service sector.

Commenting on the company's long-term growth strategy, Nilay Pratik, Managing Director, Samara Capital, said, “Paradise’s successful store model, best-in-class tech systems, and new leadership at the helm support the brand’s national scale-up. We are happy to be part of this growth journey, as Paradise has a proven unit economics model, a trusted brand, and a clear roadmap for the city. Our focus extends beyond scale to consistency, operational discipline, and delivering an authentic experience across geographies. Paradise Biryani’s Bengaluru expansion reflects the brand’s broader ambition to grow as a future-ready national food brand while preserving its culinary legacy.”

Alongside its physical expansion, Paradise Biryani stated that it continues to prioritise operational consistency across its growing outlet network. According to the company, all existing and upcoming outlets follow centrally managed recipes supported by regular quality audits and structured customer feedback mechanisms. Kitchen teams receive organised training programmes designed to maintain consistent preparation standards across locations.

The company also noted that it has integrated automated kitchen technology, real-time operational dashboards and a centralised recipe management platform into its operations. These systems are intended to standardise food preparation processes, monitor service performance and ensure consistent product quality across both existing outlets and the new stores planned under the expansion programme.

With Bengaluru continuing to deliver strong business performance, Paradise Biryani is expanding its presence across high street locations, malls and cloud kitchens while advancing its broader national growth roadmap. The planned rollout reflects the company's focus on scaling its retail network, strengthening market presence and supporting long-term business growth through a combination of physical expansion and operational standardisation.

 

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Franchise Industry News: Haldiram’s Accelerates Business Growth Through New Uttar Pradesh Outlets
Franchise Industry News: Haldiram’s Accelerates Business Growth Through New Uttar Pradesh Outlets
 

Haldiram’s has announced plans to expand its presence in Uttar Pradesh with the opening of new outlets in Lucknow and Gorakhpur, confirming that its recently launched "Acche Din Aane Wale Hai!" teaser campaign was created to generate anticipation around the brand’s next phase of growth in the state. The announcement marks another step in the company's strategy to strengthen its footprint beyond metropolitan markets and improve accessibility to its food and dining offerings across high-potential locations.

The expansion reflects Haldiram’s continued focus on increasing its presence in emerging markets, where consumer demand for organised food service brands has been witnessing steady growth. By entering additional locations in Uttar Pradesh, the company aims to make its products and quick-service restaurant formats more accessible while expanding its retail network in cities that are becoming increasingly important to India's organised food retail landscape.

The company stated that the new outlets form part of its broader business growth strategy, which prioritises expansion into non-metro markets with strong consumption potential. As organised retail and branded dining concepts continue to gain traction across Tier II cities, Haldiram’s is positioning itself to serve a wider customer base while reinforcing its long-term presence in these markets.

Commenting on the announcement, Rajiv Singh, Head of Growth and Marketing, Haldiram's QSR chain, said, "With the announcement of the new outlets, we are building on our decades-long legacy, which has paved a concrete path for us to expand even more strongly in emerging markets beyond metro cities across the country. We are delighted to see Lucknow and Gorakhpur playing a crucial role in our efforts, from being the first cities to witness the campaign to now becoming key destinations in our expansion plans.”

According to the company, the decision to expand into Lucknow and Gorakhpur aligns with rising consumer demand for organised food service brands and a broader range of dining experiences in Tier II markets. The company believes these cities represent important growth opportunities as consumer preferences continue to evolve and branded food retail gains wider acceptance beyond India's largest urban centres.

The upcoming outlets are expected to support Haldiram’s objective of expanding its retail footprint while reaching more consumers across strategically selected high-growth markets. By strengthening its network in Uttar Pradesh, the company is seeking to enhance market accessibility and reinforce its long-term expansion roadmap in regions that offer significant potential for organised food retail.

The announcement also underscores Haldiram’s emphasis on scalable growth through a measured expansion strategy focused on strengthening its physical presence in key markets. Rather than limiting its growth to metropolitan locations, the company continues to identify emerging cities where increasing urbanisation, changing consumer behaviour and growing demand for branded dining experiences present opportunities for sustained business expansion.

With the planned openings in Lucknow and Gorakhpur, Haldiram’s is continuing its efforts to broaden its market reach and strengthen its presence across India's evolving retail landscape. The expansion reflects the company's focus on extending its accessibility, supporting future growth, and building a stronger network in emerging markets while responding to changing consumer demand in the organised food service sector.

 

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Franchise News: Soch Unveils New Retail Format at Nexus Seawoods
Franchise News: Soch Unveils New Retail Format at Nexus Seawoods
 

Women's ethnic wear brand Soch has strengthened its retail presence in Mumbai with the opening of its upgraded and relocated store at Nexus Seawoods. The outlet is now operational on the 2nd Floor, A Zone, marking another milestone in the brand's continued investment in enhancing its brick-and-mortar retail experience.

The newly upgraded store introduces a refreshed retail format featuring an elegant double-height façade and contemporary interiors that reflect Soch's vibrant ethnic fashion identity and premium positioning. Designed to offer an elevated shopping experience, the new format focuses on creating a more welcoming and immersive environment for customers while showcasing the brand's latest collections.

The relocation within Nexus Seawoods underscores Soch's continued emphasis on investing in its physical retail network. As consumer expectations continue to evolve, retailers are increasingly modernising their stores to improve customer engagement and deliver enhanced shopping experiences. The upgraded outlet aligns with this broader retail trend by combining an updated store design with the brand's established focus on ethnic fashion.

Located at one of Navi Mumbai's prominent shopping destinations, the refreshed store further enhances the fashion offering at Nexus Seawoods. The addition strengthens the mall's portfolio of fashion brands while providing shoppers with a dedicated destination for contemporary ethnic wear and festive fashion.

The upgraded store has been designed to reflect the brand's identity while creating a seamless shopping journey for customers. The elegant façade enhances the store's visibility within the mall, while the refreshed layout has been curated to offer an organised and comfortable shopping environment. The new format reinforces Soch's commitment to delivering a premium retail experience through thoughtfully designed physical stores.

The project was completed with the support of the Soch leadership and project teams, whose planning and execution enabled the successful launch of the upgraded retail space. Their collaboration ensured the smooth relocation and opening of the new-format store at Nexus Seawoods.

Founded in 2005, Soch has established itself as a women's ethnic wear retailer with a presence across multiple cities in India. The brand offers a portfolio of ethnic apparel that includes sarees, kurtas, salwar suits, dress materials, fusion wear, festive collections and occasion wear. Over the years, it has continued to strengthen its omnichannel presence by serving customers through both exclusive retail stores and its digital platform.

The opening of the upgraded and relocated store reflects Soch's ongoing focus on enhancing its existing retail network while strengthening its presence in key markets. Alongside expanding into new locations, the brand continues to invest in upgrading stores to align with evolving customer expectations and changing retail preferences.

The latest addition at Nexus Seawoods further reinforces Soch's strategy of delivering an enhanced in-store experience through modern retail formats. By combining an upgraded shopping environment with its contemporary ethnic fashion offerings, the brand continues to strengthen its physical retail presence while contributing to the evolving fashion mix at one of Navi Mumbai's leading shopping destinations.

 
 
 

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Fashion Retail News: Tommy Hilfiger Upgrades Shopping Experience at Nexus Seawoods
Fashion Retail News: Tommy Hilfiger Upgrades Shopping Experience at Nexus Seawoods
 

Premium fashion brand Tommy Hilfiger has strengthened its retail presence at Nexus Seawoods with the opening of its newly upgraded and relocated store. The outlet is now operational on the Upper Ground Floor, D Zone, introducing a refreshed retail environment designed to enhance the overall customer shopping experience.

The relocated store features a contemporary retail format with a redesigned façade and updated interiors that reflect Tommy Hilfiger's signature combination of classic American heritage and modern sophistication. The upgraded format has been developed to provide customers with a more refined and immersive shopping environment while showcasing the brand's latest fashion collections.

Tommy Hilfiger

The new store forms part of the brand's continued focus on elevating its physical retail experience through modern store concepts and premium customer engagement. By relocating and upgrading the outlet within Nexus Seawoods, Tommy Hilfiger further reinforces its presence at the shopping destination while enhancing accessibility for shoppers.

According to the announcement, the redesigned store has been curated to offer an elevated shopping journey, combining contemporary aesthetics with the brand's established design philosophy. The refreshed retail environment also strengthens the premium fashion offering available at Nexus Seawoods, adding to the destination's portfolio of international lifestyle and apparel brands.

The successful completion of the upgraded retail project was supported through the collaboration between the Tommy Hilfiger leadership and project teams, whose planning and execution facilitated the launch of the new-format store.

The opening of the upgraded and relocated outlet reflects Tommy Hilfiger's continued investment in enhancing its brick-and-mortar retail presence through modern store formats. As fashion retailers increasingly focus on experiential shopping environments, the refreshed Nexus Seawoods store represents another step in the brand's strategy to deliver a premium in-store experience while strengthening its visibility within key retail destinations.

 

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Jewellery Retail News: Glow by Kirtilals Opens Second Chennai Showroom at Adyar
Jewellery Retail News: Glow by Kirtilals Opens Second Chennai Showroom at Adyar
 

Glow by Kirtilals, the contemporary natural diamond jewellery brand from Kirtilals, has strengthened its retail presence in Chennai with the launch of its second showroom in the city. Located at Mid Point, Block B, LB Road, Adyar, the new outlet marks another step in the brand's expansion strategy as it continues to enhance its footprint in key urban markets.

The showroom was inaugurated on 29 June in the presence of actress Ramya Pandiyan. The latest addition reflects the company's continued investment in physical retail and reinforces its focus on making its contemporary natural diamond jewellery collections more accessible to customers across Chennai.

The newly opened showroom has been designed to cater to consumers seeking lightweight, contemporary natural diamond jewellery for everyday wear. It houses an extensive collection of rings, earrings, pendants, bracelets, necklaces and other everyday diamond essentials, offering designs that combine elegance, versatility and modern aesthetics. The brand's product portfolio is aimed at customers looking for jewellery that can transition seamlessly from daily wear to special occasions while reflecting evolving fashion preferences.

With the opening of the Adyar showroom, Glow by Kirtilals continues to strengthen its retail network by expanding into one of Chennai's prominent residential and commercial neighbourhoods. The company said the location was selected to improve accessibility for customers and provide a dedicated retail destination showcasing its contemporary natural diamond jewellery collections.

"Chennai has always been an important market for us, and we are delighted to strengthen our presence with our second Glow by Kirtilals showroom in the city. Adyar is home to a vibrant community that appreciates contemporary style while valuing quality and craftsmanship. With Glow, our vision is to make natural diamond jewellery more accessible for the modern woman by offering designs that complement her everyday lifestyle and celebrate her individuality." Suraj Shantakumar, Director – Business Strategy, Kirtilals, said.

The new showroom offers customers an immersive shopping experience supported by a broad assortment of contemporary natural diamond jewellery. The retail format has been developed to showcase the brand's collections in a modern environment while enabling customers to explore a wide range of designs suited to different occasions and personal styles.

The launch of the Adyar showroom represents another milestone in Glow by Kirtilals' retail growth journey as the brand continues to expand its physical presence through strategically located stores. By adding a second showroom in Chennai, the company is reinforcing its commitment to strengthening customer reach, enhancing brand visibility and supporting long-term growth through continued investment in organised jewellery retail.

 

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Retail Expansion News: Neeman's Accelerates Retail Expansion with Four New Store Launches
Retail Expansion News: Neeman's Accelerates Retail Expansion with Four New Store Launches
 

Sustainable footwear and lifestyle brand Neeman's has expanded its offline retail footprint with the launch of four new exclusive stores across India during June 2026, further strengthening its omnichannel growth strategy and enhancing its presence in key regional markets. The latest expansion marks another milestone in the company's retail growth journey as it continues to invest in its physical store network alongside its digital business.

The newly launched stores are located in Sri Ganganagar, Rajasthan; Saguna More, Patna, Bihar; City Centre, Bareilly, Uttar Pradesh; and Inorbit Mall, Visakhapatnam (Vizag), Andhra Pradesh. The expansion was announced by a company official on LinkedIn, who described the openings as another significant step in Neeman's ongoing retail growth strategy.

The four-store rollout reflects the company's continued focus on increasing accessibility for customers across North, East and South India while strengthening its presence in both established and emerging retail markets. By expanding its network of exclusive stores, the brand aims to offer consumers a more immersive shopping experience that complements its digital-first business model.

According to the company, the successful execution of the expansion was driven by the coordinated efforts of multiple cross-functional teams, including Retail, Operations, Projects, Visual Merchandising, Supply Chain, Human Resources, Marketing and Customer Relationship Management (CRM). The collaboration enabled the company to complete the launch of all four outlets within the month.

The latest additions further reinforce Neeman's strategy of building a strong omnichannel retail ecosystem by integrating physical stores with its online platform. The company believes that its exclusive retail outlets provide customers with the opportunity to experience the comfort, quality and craftsmanship of its products firsthand while strengthening overall customer engagement with the brand.

Founded in 2018 by Amar Nagaram and Taran Chhabra, Neeman's has established itself as a direct-to-consumer (D2C) sustainable footwear and lifestyle brand. The company has built its product portfolio around environmentally conscious materials, including merino wool, eucalyptus tree fibre, recycled rubber and castor bean oil, while focusing on comfort, lightweight construction and minimalist design. Over time, the brand has expanded beyond footwear to include apparel and accessories, broadening its lifestyle offering.

The continued investment in physical retail reflects Neeman's long-term growth strategy of combining its digital-first foundation with a growing network of experiential stores. The company has increasingly focused on expanding into newer geographies, allowing customers across diverse markets to access its sustainable product range through conveniently located retail outlets.

The four new store openings also highlight the brand's confidence in the growing demand for sustainable lifestyle products across India. By strengthening its offline presence, Neeman's is seeking to improve brand accessibility, enhance customer convenience and support long-term business growth through an integrated omnichannel retail approach.

With the latest expansion completed in June 2026, Neeman's continues to build its retail presence across the country, reinforcing its commitment to sustainable innovation and customer-centric growth. The addition of four exclusive stores represents another step in the company's broader strategy to expand market reach while supporting its ambition of becoming one of India's leading sustainable lifestyle brands.

 

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Beauty Franchise News: LOOKS Salon Unveils New Flagship Salon at Grand Hyatt Mumbai
Beauty Franchise News: LOOKS Salon Unveils New Flagship Salon at Grand Hyatt Mumbai
 

LOOKS Salon has expanded its presence in India's premium beauty and wellness market with the launch of a flagship outlet at Grand Hyatt Mumbai, adding a new location to its nationwide salon network. The opening marks another step in the company's retail expansion strategy as it continues to strengthen its footprint through premium hospitality destinations and high-visibility locations.

Located within Grand Hyatt Mumbai, the new flagship has been positioned to serve hotel guests, business travellers, airline crew, staycation visitors, wedding clientele and consumers seeking luxury beauty and grooming services. The company said the partnership combines luxury hospitality with premium salon experiences, enabling customers to access a comprehensive range of services within one of Mumbai's established hospitality destinations.

Spread across approximately 2,000 sq. ft., the newly launched outlet has been designed as a premium beauty and wellness destination featuring private consultation spaces, contemporary interiors and dedicated treatment zones. The salon offers services across haircare, skincare, nails, barbering, grooming and bridal beauty, using international professional brands including Kérastase, Dermalogica, OPI and Redken.

The flagship also introduces several specialised service zones, including dedicated Kérastase ritual private areas, barbering sections, curated nail and grooming spaces and integrated device-led skincare treatment zones. According to the company, the outlet is among the few LOOKS Salon locations to offer advanced device-led skincare rituals, further expanding its premium service portfolio.

The opening also enhances Grand Hyatt Mumbai's existing hospitality and events ecosystem. As one of the city's preferred venues for weddings, celebrations and corporate events, the hotel now offers guests direct access to premium salon and wellness services within the property. The salon has been designed to support bridal beauty, pre-wedding skincare, grooming services and other wellness requirements for wedding parties, while also catering to hotel guests looking for convenient beauty solutions during their stay.

"The launch of LOOKS Salon at Grand Hyatt Mumbai reflects our vision of bringing luxury beauty, wellness, and hospitality together. We are delighted to partner with one of India's most iconic hospitality brands and look forward to delivering exceptional experiences to both hotel guests and Mumbai's discerning consumers." Samir Srivastav, CEO, LOOKS Salon.

looks salon

The Grand Hyatt Mumbai launch adds to LOOKS Salon's expanding national network as the company continues investing in premium retail formats and strategically located outlets. According to the company, LOOKS Salon currently operates more than 250 salons across India and employs over 6,000 professionals, making it one of the country's largest single salon chains.

Founded in January 1989, LOOKS Salon has steadily expanded its operations across the hair, beauty, nail and makeup segments. The addition of the Grand Hyatt Mumbai flagship reflects the brand's continued focus on strengthening its retail presence through premium locations while broadening access to luxury beauty and wellness services. The latest opening further reinforces the company's growth strategy of combining service innovation with network expansion as it scales its presence in India's organised beauty and personal care market.

 

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Franchise Industry News: Nothing Before Coffee Targets 170+ Outlets by FY27 as Revenue Climbs to ₹90 Crore
Franchise Industry News: Nothing Before Coffee Targets 170+ Outlets by FY27 as Revenue Climbs to ₹90 Crore
 

Nothing Before Coffee (NBC) has unveiled an ambitious expansion roadmap after reporting strong financial growth, with plans to grow its café network to more than 170 outlets across India by FY27. The coffee chain, which currently operates across 45 cities in 12 states, is strengthening its footprint in Tier II and Tier III markets as it continues to scale its franchise-led business model.

The company reported a 1.5X increase in revenue, with turnover rising from ₹59 crore in FY24-25 to ₹90 crore in FY25-26, reflecting a compound annual growth rate (CAGR) of 52.5 percent. The performance highlights the brand's continued momentum in India's organised café and quick-service restaurant (QSR) sector, driven by growing demand from young consumers in emerging markets.

Nothing Before Coffee

As part of its expansion strategy, NBC aims to significantly increase its outlet network over the next financial year, building on its existing presence in smaller cities where organised café brands are witnessing rising acceptance. The company said its focus remains on delivering affordable premium café experiences while strengthening customer engagement through innovation and community-driven spaces.

Supporting its growth plans, the brand recently introduced the Super Coffee Pass, priced at ₹1,799, allowing customers to enjoy 30 coffees over 30 days. The initiative has been designed to make premium café experiences more accessible and encourage repeat customer visits, particularly in Tier II and Tier III markets where the company is expanding its presence.

NBC attributes its growth to a differentiated business model built around product innovation and efficient operations. The company highlighted its signature Shrappe beverage, community-focused café formats and disciplined unit economics as key factors enabling it to move beyond the traditional premium coffee model while building long-term customer loyalty among Gen Z consumers.

The planned expansion to more than 170 outlets by FY27 underscores Nothing Before Coffee's continued investment in franchise-led growth and organised retail expansion. By strengthening its presence across emerging cities, the company aims to capture increasing demand for accessible café experiences while broadening its market reach in India's rapidly evolving QSR landscape.

 

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Jewellery Retail News: Senco Launches New House of Senco Store at City Centre Siliguri
Jewellery Retail News: Senco Launches New House of Senco Store at City Centre Siliguri
 

Jewellery retailer Senco Gold Limited has strengthened its retail footprint in North Bengal with the launch of its third store in Siliguri under the House of Senco format. Located at City Centre Siliguri in Matigara, the new showroom reinforces the company's expansion strategy in high-growth markets while increasing its presence in one of eastern India's key jewellery retail destinations.

Spread across approximately 581 sq. ft., the latest outlet brings together Senco's portfolio of jewellery brands under one roof. In addition to the company's gold, diamond and platinum jewellery collections, the House of Senco format showcases Everlite, the brand's everyday fine jewellery range, Aham, its dedicated men's jewellery line, and Sennes, which specialises in lab-grown diamond jewellery.

The new showroom also features jewellery across 9KT, 14KT and 18KT categories, catering to a broad spectrum of consumer preferences, including everyday wear, gifting and occasion-based purchases. By offering multiple product categories and price points within a single retail destination, the company aims to provide customers with a more comprehensive jewellery shopping experience.

Strategically located at City Centre Siliguri, the outlet is expected to serve customers from Siliguri as well as the wider North Bengal region. According to the company, the House of Senco format is part of its broader strategy to strengthen its retail presence in emerging markets while expanding access to its growing portfolio of jewellery brands.

"We are delighted to further expand our presence in Siliguri with the launch of our third store in the city. Siliguri continues to be an important market for us, driven by strong consumer trust in the Senco brand and growing demand across jewelry segments. House of Senco reflects our strategy of building a diversified portfolio that caters to distinct consumer needs through offerings such as Everlite, Aham and Sennes, while continuing to strengthen our core jewellery business. By bringing these brands together under one roof, we can offer customers greater choice and a more comprehensive jewellery experience," said Suvankar Sen, MD & CEO, Senco Gold Limited.

Commenting on the format, Joita Sen, Director and Head of Marketing and Design, Senco Gold Limited, said, "At House of Senco, every brand has a distinct design identity and caters to a unique consumer mindset. While Senco celebrates timeless craftsmanship and heritage, Everlite focuses on contemporary everyday elegance, Aham addresses the growing demand for men's jewelry, and Sennes reimagines luxury through design-led lab-grown diamond creations. Bringing these brands together allows us to offer customers a wider spectrum of styles, from traditional favorites and bridal jewelry to modern, versatile and innovation-led designs, ensuring there is something meaningful for every occasion, personality and preference."

The new store was inaugurated in the presence of Yogesh Pradhan, Mall Manager, City Centre Siliguri, Urbashi Pradhan, along with the company's zonal and store managers.

With the latest opening, Senco now operates 81 stores across West Bengal, including three in Siliguri, more than 198 showrooms across 17 states in India, and two international outlets in Dubai. The expansion reflects the company's continued focus on strengthening its organised retail network through strategic showroom additions and diversified retail formats.

The launch of the new House of Senco showroom further reinforces Senco Gold Limited's growth strategy by expanding its market presence, enhancing customer accessibility and broadening its multi-brand jewellery offering. As the company continues to scale its retail network across India, the House of Senco format remains central to its efforts to serve evolving consumer preferences through a wider range of jewellery categories and contemporary retail experiences.

 

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Food Franchise News: Minor Food India Grows Scoop Wonder Network with New Delhi Outlet
Food Franchise News: Minor Food India Grows Scoop Wonder Network with New Delhi Outlet
 

Minor Food India has expanded its dessert retail footprint with the launch of the first Scoop Wonder outlet in Delhi at Unity One Elegante Mall, Netaji Subhash Place (NSP). The opening marks the brand's entry into the national capital after its initial expansion in Gurugram and represents another milestone in the company's strategy to strengthen its presence in India's organised dessert and food service market.

The new outlet has been introduced to serve families, students and consumers seeking affordable dessert options. Offering a range of ice creams, desserts and beverages, the latest store further expands Scoop Wonder's retail presence as Minor Food India continues to invest in key urban markets and build its footprint across the country.

Inspired by dessert concepts from Thailand, Scoop Wonder's menu centres around its signature Wonder Cup, allowing customers to select either three or five different ice cream flavours in a single serving. The brand also offers a variety of vegetarian ice creams, desserts and beverages, catering to a broad customer base while delivering a differentiated dessert experience.

Scoop Wonder has been developed by Minor Food, one of Asia's leading food service operators with restaurant businesses across several international markets. The company also operates dairy and ice cream manufacturing facilities in Thailand, supplying globally recognised brands including Swensen's and Dairy Queen, supporting its expertise in the dessert category.

Devinder Verma, Country Director – India, Minor Food India Pvt. Ltd., said, "We believe India is ready for a new kind of ice cream experience. One that combines innovation, quality, affordability, and joy. Scoop Wonder is created with exactly that vision in mind. This is only the beginning of our journey in India. The opening of our first Scoop Wonder store in Delhi reflects Minor Food India's continued commitment to bringing innovative and accessible food experiences to consumers across key markets. We look forward to becoming a favourite destination for families, friends and dessert lovers across the city."

The Delhi launch forms part of Minor Food India's ongoing expansion strategy as it continues to strengthen its presence in major metropolitan markets through its dessert-focused retail format. By entering the capital, the company aims to increase accessibility to the Scoop Wonder brand while catering to the growing demand for innovative and value-driven dessert offerings.

The company has not officially disclosed the current number of Scoop Wonder outlets in India, and therefore no network figure has been included. However, the latest opening reflects Minor Food India's continued focus on expanding its retail footprint through strategically located stores that support long-term business growth and enhance brand visibility.

With consumers increasingly seeking unique dessert concepts and affordable indulgence, Minor Food India is continuing to broaden Scoop Wonder's presence in India through planned retail expansion. The opening of its first Delhi outlet represents another step in the brand's growth journey as it builds a stronger presence in the organised dessert segment and brings its Thailand-inspired ice cream concept to more consumers across key markets.

 

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Retail Expansion News: EasyBuy Strengthens Karnataka Footprint with New Jayanagar Flagship Store
Retail Expansion News: EasyBuy Strengthens Karnataka Footprint with New Jayanagar Flagship Store
 

EasyBuy has strengthened its retail footprint in Karnataka with the opening of its flagship store in Jayanagar, Bengaluru, further advancing the brand's expansion strategy in the organised value fashion segment. The new flagship marks another milestone in the company's efforts to strengthen its market presence through strategic store additions in key urban locations.

The announcement was made through the brand's official LinkedIn page, where the company described the new outlet as the "ultimate anchor for Contemporary Value" in Bengaluru and highlighted the launch as a significant step in its accelerated growth journey.

The latest flagship is positioned as a key addition to EasyBuy's retail network and reflects the company's continued focus on expanding its physical presence in high-potential markets. Designed as a larger-format store, the outlet aims to strengthen the brand's value-fashion proposition while offering customers a broader shopping experience in one of Bengaluru's prominent commercial and residential destinations. The expansion aligns with EasyBuy's long-term strategy of making affordable fashion more accessible across major markets.

The launch also underscores the company's commitment to strengthening its brick-and-mortar business as organised fashion retail continues to evolve. By investing in flagship locations, EasyBuy is reinforcing its market visibility while expanding customer reach through strategically located retail destinations.

Founded in 2014 as part of the Landmark Group, EasyBuy has established itself as a contemporary value-fashion retailer serving men, women and children. Its portfolio spans apparel, footwear and fashion accessories, with a focus on affordable pricing, trend-led collections and frequent merchandise refreshes. The retailer continues to introduce thousands of new styles regularly, enabling it to respond to changing consumer preferences while maintaining its value-driven positioning.

EasyBuy operates under the Landmark Group, one of the region's leading retail and hospitality conglomerates with a presence across multiple countries and a diversified portfolio of brands. In India, the group also operates Lifestyle, Max and Home Centre, while continuing to invest in the expansion of EasyBuy's retail business.

The company has not officially disclosed its current store count in relation to the latest expansion. However, the addition of the Jayanagar flagship reflects its ongoing focus on strengthening its retail network through strategically located outlets that support long-term business growth and wider market penetration.

The opening comes as retailers continue to invest in larger store formats to enhance customer engagement and improve accessibility in high-demand markets. For EasyBuy, the new flagship represents another step in building a stronger retail presence while supporting its broader growth objectives in India's organised fashion retail sector.

With the launch of the Jayanagar flagship, EasyBuy continues to expand its physical footprint and reinforce its position in the contemporary value fashion segment. The new store adds to the brand's growth momentum and reflects its continued commitment to expanding its presence in key markets through a focused retail expansion strategy.

 

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Franchise Industry News: Ayurvedic Beauty Brand Ashpveda Launches New Franchise Outlet in Bilaspur
Franchise Industry News: Ayurvedic Beauty Brand Ashpveda Launches New Franchise Outlet in Bilaspur
 

Jaipur-based premium Ayurvedic beauty and wellness brand Ashpveda has strengthened its retail network with the opening of a new franchise outlet in Bilaspur, Chhattisgarh, further advancing its expansion strategy in the Indian market.

The newly launched store will showcase Ashpveda’s portfolio of Ayurvedic skincare, haircare, body care, and wellness solutions. The brand states that its products are developed by blending traditional Ayurvedic knowledge with modern scientific practices and are formulated without the use of more than 45 harmful toxins and chemicals.

Hari Ram Rinwa, Founder of Ashpveda, said, “At Ashpveda, we have always had a dream to bring authentic Ayurveda into everyone’s life. The opening of our Bilaspur franchise marks a milestone in our expansion and in reaching consumers who are increasingly seeking safe, natural personal care options. It makes us proud to join hands with local entrepreneurs and play our part in the development of wellness-oriented communities.”

According to the company, the Bilaspur outlet aligns with its broader objective of making Ayurvedic beauty and wellness products more accessible while simultaneously expanding its franchise ecosystem across the country.

To celebrate the inauguration, Ashpveda has planned a launch event that will include influencer-led engagements, customer-focused activities, and a Women Empowerment Day initiative designed to familiarise visitors with the brand and its offerings.

Looking ahead, the company intends to further scale its presence through its franchise-led growth model, supported by the increasing consumer interest in natural and Ayurveda-inspired personal care products across India.

 

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Food Franchise News: Bakingo Expands Experience-Led Retail Model with New Gurugram Outlet
Food Franchise News: Bakingo Expands Experience-Led Retail Model with New Gurugram Outlet
 

Bakingo has expanded its offline retail footprint with the launch of its second experiential store in Gurugram, located at Bestech Central Square Mall, Sector 57. The new outlet marks another milestone in the brand's omnichannel expansion strategy as it continues to integrate digital innovation with physical retail, creating a seamless shopping experience for customers across online and offline channels.

The latest store reinforces Bakingo's growing retail presence in one of its strongest markets and reflects the company's focus on experience-led formats that combine cakes, desserts, gifting solutions, and technology-driven services under one roof. Designed to cater to both planned celebrations and last minute purchases, the outlet emphasizes convenience, speed, personalization, and ease of ordering.

A key highlight of the new store is the Dream Station, a self-ordering digital kiosk that enables customers to browse a catalogue of more than 5,000 cake designs, customize them in real time, and preview the final creation before placing an order. By digitizing the ordering process, Bakingo aims to make product selection faster and more interactive while reducing dependence on assisted counters.

The in-store digital experience mirrors the brand's online platform, allowing customers to access the same extensive product catalogue, customization features, and design flexibility irrespective of the shopping channel. This integrated approach further strengthens Bakingo's omnichannel ecosystem while ensuring a consistent customer experience across touchpoints.

Beyond its signature cakes, the new store offers an expanded portfolio that includes gifting products, celebration accessories, and grab-and-go options for customers seeking immediate purchases. The menu also features savouries, cake shakes, coffee, and freshly prepared desserts such as Dubai Cream Cheese Croissant, Sticky Toffee Pudding with Caramel Sauce, Brownie with Ice Cream, Chocolate Lava Cake, and Red Velvet Cookies, broadening the brand's food and beverage offering.

Speaking on the launch, Himanshu Chawla, Co-founder, Bakingo, said, “We are not building stores for browsing. We are building them for decision and action. The Dream Station is central to that shift because it lets customers move from idea to order in minutes, without friction. That is what modern celebration shopping demands.”

He added, “Every store is a step towards tightening the gap between intent and fulfilment. Our focus is speed, clarity, and control in the customer’s hands.”

Gurugram continues to be one of Bakingo's strongest consumer markets, supported by a loyal and high-frequency customer base. The city plays a strategic role in the company's retail growth plans as it continues to scale its experiential store format across key urban markets, strengthening customer engagement and expanding its omnichannel network.

Founded in 2016, Bakingo serves customers across more than 32 cities through a network of over 150 kitchens and retail outlets in Delhi NCR. The brand reaches more than 3 million customers across India through its website, mobile application, and leading food delivery platforms, including Swiggy and Zomato. The launch of its second experiential store in Gurugram further reinforces Bakingo's commitment to expanding its retail footprint while enhancing customer convenience through technology-enabled retail innovation.

 

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Retail Expansion News: Mokobara Enhances Customer Reach with New Travel Store at Elante Mall
Retail Expansion News: Mokobara Enhances Customer Reach with New Travel Store at Elante Mall
 

Design-led travel and lifestyle brand Mokobara has strengthened its retail presence in North India with the launch of a new store at Elante Mall, Chandigarh. The latest opening marks another step in the company's ongoing retail expansion strategy as it continues to grow its omnichannel network and make its premium travel and lifestyle products more accessible across key consumer markets in India. The development was announced by a company official on LinkedIn.

Strategically located at one of Chandigarh's leading shopping destinations, the new outlet is positioned to serve customers across the Tricity region, including Chandigarh, Mohali, and Panchkula. The store reinforces Mokobara's commitment to expanding its physical footprint while complementing its strong digital presence, enabling customers to enjoy a seamless shopping experience across online and offline channels.

Founded in Bengaluru by Sangeet Agrawal and Navin Parwal in 2020, Mokobara has rapidly established itself as one of India's fastest-growing travel and lifestyle brands. What began as a digital-first luggage startup has evolved into a fast-expanding omnichannel business, driven by a vision to redefine travel essentials through thoughtful design, premium craftsmanship, and customer-centric innovation.

The Chandigarh outlet showcases Mokobara's comprehensive portfolio of travel and lifestyle products, including luggage, backpacks, handbags, duffel bags, totes, travel accessories, and everyday business essentials. Designed to reflect the brand's modern aesthetic, the store offers customers an immersive retail environment where they can explore products firsthand and discover solutions tailored to contemporary travel and everyday mobility.

Over the past few years, Mokobara has built a loyal customer base among millennials and Gen Z consumers who increasingly view travel gear as an extension of their lifestyle and personal identity. The brand's focus on minimalist design, vibrant aesthetics, functionality, and premium quality has enabled it to differentiate itself within India's growing travel accessories market.

The launch of the Chandigarh store further strengthens Mokobara's expanding retail network as it continues to invest in physical stores across metropolitan and emerging markets. By combining immersive in-store experiences with its digital-first capabilities, the company is reinforcing its omnichannel strategy while enhancing customer engagement and brand accessibility.

As demand for premium travel products continues to rise, Mokobara remains focused on scaling its retail footprint and strengthening its market presence through strategic store launches in high-potential locations. The addition of the Elante Mall outlet underscores the brand's long-term growth strategy and its commitment to delivering design-led travel solutions to consumers across India.

 

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