Toy Story 2025: Why Global Licenses Are the Secret Behind India’s Fast-Growing Toy Market!

Disney has always been a beloved place across the world. Mickey Mouse, Minnie Mouse, Hanna Montana, and many of their characters have captured hearts across generations, and not only this, these idols have now become a part of our everyday lives. But beyond the magic that we usually see on screens, these characters have also created a massive impact in the world of merchandising. From toys and clothing to home decor and theme park attractions, Disney characters drive billions in sales annually. Many remarkable Disney personalities are known to stand out for their unprecedented impact on merchandising. These characters are now more than just fictional icons, they are billion-dollar brands shaping the retail industry.

Disney characters have been seen embarking on magical adventures, overcoming challenges, confronting villains, and experiencing personal growth in a way that captivates audiences of all generations. Here, we will highlight the top 5 characters who revolutionized merchandising and became global icons. 

The Connection Between Disney Characters & Fans

Kids grow up idolizing their favorite cartoon characters, in fact, grown-ups also love to have collectibles of their favorite characters. Disneyworld has always held a special place in every fan’s heart and continues to inspire generations.

Hanna Montana: Disney’s Iconic Popstar

Hanna Montana, one of the most successful and beloved characters of Disney, became a global sensation in the mid-2000s. Premiered in 2006, the series showcased the life of Miley Stewart (Miley Cyrus) a seemingly ordinary teenager who secretly lived a double life as a famous pop star, Hannah Montana. The show blended humor, music, and relatable teenage struggles, making it a hit among preteens and teens. Played by Miley Cyrus, the character became more than just a TV personality, it was a billion-dollar brand. The show took this unique character to international stardom, making her not just an actress but also a pop culture icon. Hannah Montana enjoyed a significant fanbase during its peak years. 

Hanna Montana’s Merch in India: The Brands that offer Hanna Montana themed products include Max Fashion, Firstcry, and many others. Fans can get their hands on the character themed clothing like T-Shirts, jewelry, and more. 

Elsa: The Snow Queen 

Born with magical powers, Elsa, also known as ‘The Snow Queen’, is one of the protagonists of the Frozen franchise. With the power to create and manipulate snow and ice, Elsa's character represents empowerment, independence, and self-discovery, resonating deeply with audiences worldwide. The queen has established an emotional connection with her audience that has significantly contributed to her merchandising success, as fans see Elsa not just as a princess, but as a symbol of strength and individuality. With her signature icy blue dress and unforgettable anthem, Let It Go, Elsa captured the hearts of children and adults alike. This beloved character of Disney remains as strong as ever, proving that Disney's Frozen empire shows no signs of melting anytime soon.

Elsa Merch In India: The Souled Store and FirstCry are the brands that sell Elsa-themed products like clothing, toys, and more. 

Moana: A Fearless Wayfinder Who Sailed into Hearts

Moana, a fearless and adventurous Polynesian princess who debuted in 2016, became a cultural phenomenon. The character is known for her strong-willed, independent spirit and her deep connection to the ocean. Surely she is a princess, but unlike other Disney princesses, her journey mainly focuses on self-discovery and bravery rather than romance, making her an empowering figure for young audiences worldwide. Moana forges her own path, believing that by pushing beyond limits, one can conquer any ocean. Even years after its release, Moana remains a beloved character. Voiced by Auli‘i Cravalho, The character’s popularity led to a diverse range of merchandise tailored to the Indian market. 

Moana Merch in India: Marks & Spencer, Lifestyle, FirstCry, and RockLove are the brands that sell clothing, and jewelry based on this famous Disney character. 

Captain Jack Sparrow: The Trickster of the High Seas

Disney’s most iconic character Captain Jack Sparrow, played by Johnny Depp, is seen as a carefree quirky guy who’s just extremely lucky most of the time. Introduced in The Curse of the Black Pearl (2003), Sparrow’s witty humor, unconventional tactics, and unpredictable nature made him a fan favorite worldwide. Captain’s unique blend of charm, mischief, and cunning made him one of cinema’s most memorable pirates. Pirates of the Caribbean became a global blockbuster franchise, and Disney capitalized on Captain Jack Sparrow’s popularity by launching an extensive range of merchandise. Jack Sparrow’s distinctive style—tangled dreadlocks, a red bandana, kohl-lined eyes, trinkets in his hair, and a weathered pirate coat—was designed to reflect his wild, free-spirited nature. 

Jack Sparrow Merch in India: Uniqx, and RCMB creations are the brands that offer Captain Jack Sparrow-themed products.

Mufasa: A Leader Beyond His Time

Mufasa, the wise and noble king from Disney’s The Lion King, is recognized as one of the most respected and iconic characters in animation history. Beneath his regal appearance, Mufasa has a kind heart and a playful nature. He treats all creatures equally with respect and kindness.  As the father of Simba and ruler of the Pride Lands, Mufasa embodies leadership, strength, and wisdom. His deep voice, powerful presence, and unforgettable moments—especially his teachings about the Circle of Life—have made him a fan favorite across generations. With the 1994 animated classic, the 2019 live-action remake, and Mufasa: The Lion King (2024 prequel), Disney is continuing to expand the character’s influence, including in the Indian market. 

Mufasa’s Merch in India: The brands offering character-based products are The Souled Store, Kazo Fashion, Redwolf, and many others. 

Disney has the true ability to turn its characters into merchandising gold. From classic icons like Mickey and Minnie Mouse to modern sensations like Elsa, these characters have transcended the screen to become household names worldwide. As Disney continues to innovate, these characters will undoubtedly remain at the heart of its merchandising success.

Purple Turtle, a globally recognized edutainment brand, has grown from a beloved book series into an internationally acclaimed phenomenon, captivating millions of children across the world. The brand's journey is a testament to its commitment to delivering high-quality content that blends entertainment with education.

The Genesis of Purple Turtle
The story of Purple Turtle began with a series of books designed to provide children with engaging and educational content. “Purple Turtle started with books, which are immensely popular around the world. These books are available in about 30 countries. We realized that children needed high-quality content that is not only entertaining but also educational,” said Manish Rajoria, Director of Purple Turtle. From its beginnings in educational literature, Purple Turtle quickly gained popularity in countries like the US, Russia, China, and across Europe, the Middle East, and Southeast Asia.

A Leap into Animation and Global Distribution
The brand’s success in literature was only the beginning. Recognizing the potential of its intellectual property (IP), Purple Turtle expanded into animation. The company enlisted Emmy Award-winning scriptwriters, collaborated with top-tier music studios in Los Angeles, and sought post-production expertise from industry leaders like Tele Gale in Ireland. The collaboration with esteemed professionals, including the President of Disney Europe, who joined as a co-producer, and Cyber Group Studios, who came on board as a distributor for the animated series, ensured the global reach and top-notch quality of the content.

“We started with books and sold our first license in the US. Then Russia, China, Europe, the Middle East, and Southeast Asia followed. We soon realized that this IP deserved to be on air, soi[p we created an animated series with the help of Emmy-winning scriptwriters and music from an Emmy-winning studio in LA,” added Manish.

Expanding Through Licensing: A Strategic Growth Model
Purple Turtle’s licensing division has seen impressive growth, expanding into a variety of product categories, including apparel, toys, bags, video games, and back-to-school items. This strategic licensing program focuses on preschool-aged children, ensuring that each product remains aligned with the brand’s core values of education and entertainment. The expansion into categories like toys, apparel, and footwear has been especially successful, with the brand solidifying its presence in global markets.

“We’ve had a lot of success in licensing because it’s an evergreen IP. Licensing from books to television tends to have the strongest foothold. We’ve sold licenses in the US, China, Russia, Europe, Southeast Asia, and the Middle East. We’re now expanding into categories like back-to-school items, apparel, footwear, and toys,” Manish shared.

The brand's recognizable characters make it an ideal candidate for licensing across various consumer goods, particularly toys, as children worldwide have formed a strong connection with Purple Turtle's lovable character.

Ensuring Brand Consistency Across the Globe
Maintaining consistency while collaborating with diverse licensees around the world is a challenge that Purple Turtle meets head-on. A dedicated design team ensures that every licensed product adheres to the brand’s visual identity and core values. This team balances the need for region-specific language and cultural considerations with the brand’s consistent look, helping to maintain Purple Turtle’s global appeal.

“We have a strong design team and style guides in place to ensure brand consistency across the globe. While certain markets may require different languages and images, the essence of Purple Turtle remains intact,” Manish explained. This strategy ensures visibility and accessibility, driving strong sales in markets worldwide.

Licensing for Educational and Entertainment Values
Purple Turtle is highly selective when it comes to its licensing partnerships, ensuring that each partner shares its commitment to educational values. The brand primarily targets preschool-aged children, carefully choosing partners who share its vision. “We ensure that we choose partners who believe in our IP and have a robust distribution network. Distribution is key to success in licensing. We also partner with key retail networks to ensure products are visible to customers,” said Rajoria. Categories such as environmentally friendly products, toys, and stationery are among the company’s preferred areas for licensing.

By focusing on products that are both educational and entertaining, Purple Turtle ensures that its merchandise, from storybooks to Smart toys, continues to engage and educate children.

Enhancing the Brand Experience
The addition of licensed products has enhanced the overall Purple Turtle experience for both children and parents. The character has become a trusted friend for millions of children, who enjoy engaging with the animated content, books, and games. Parents appreciate the balance of fun and education in the brand’s offerings, making Purple Turtle a popular choice for families worldwide.

“Purple Turtle is not just a character but a friend to millions of children worldwide. Our merchandise enhances the brand experience by offering books, animated content, and educational games that children and parents can enjoy together,” Rajoria added.

Adapting to Industry Trends
In the post-COVID era, digital platforms have become a dominant medium for children's content, and Purple Turtle has adapted to this shift. The brand’s expansive library, totaling 127 hours of content, is designed to entertain while also helping children expand their vocabulary and learning. “Post-COVID, we’ve seen an increased use of mobile phones and smart TVs by young children. Our content is designed to entertain while also being educational, adhering to international standards and ensuring a kids-safe environment,” Rajoria noted, emphasizing the company’s commitment to creating safe, enriching digital experiences.

Innovations on the Horizon
Purple Turtle has always been at the forefront of innovation, with products such as the Talking Pen that accompanies its curriculum books. Now, the brand is preparing to launch the Purple Turtle Smart Toy, which promises to add a new dimension to the interactive play experience. This innovation will be a key part of the brand’s future, further solidifying Purple Turtle's place in the hearts of children and parents alike.

“We’ve always been innovative, being pioneers of talking books in the country. We’re now launching the Purple Turtle Smart Toy, which will enhance play value and add more interactive elements to the character,” Manish added.

The Future of Licensing in India
Looking ahead, the licensing market in India offers immense opportunities, with the industry experiencing annual growth of 10-15 percent. As one of the first Indian-origin IPs to achieve global success, Purple Turtle is strategically positioned to take advantage of this growth. “India is sitting on a massive opportunity. Licensing in the preschool IP category is seeing tremendous growth, and Purple Turtle, as an Indian brand that has gone global, is well-positioned to capitalize on this trend,” concluded Manish, underscoring the potential for Indian brands to excel in the global licensing market.

As Purple Turtle continues to expand its global footprint, its focus remains on maintaining the brand’s integrity while reaching new milestones. The brand’s blend of educational content, entertainment, and innovation ensures that it will continue to be a beloved presence in children’s lives for years to come.

When it comes to the world of movies and video games, heroes often take center stage, celebrated for their courage and ability to save the day. But let's not forget the villains—the ones who challenge our heroes, adding depth, drama, and purpose to their journeys. These iconic antagonists captivate audiences with their complex personalities, sinister motives, and unforgettable dialogues. The chilling smile of the Joker, the menacing presence of Darth Vader, and other Hollywood villains have become cultural icons, inspiring fans across the globe.

For enthusiasts and collectors, celebrating these villains through themed merchandise is an exciting way to showcase their admiration. Here’s a look at five of the most famous Hollywood villains and where you can find their merchandise in India.

Michael Myers (Halloween)

Michael Myers, the central figure and main antagonist of the Halloween franchise, has terrorized the fictional town of Haddonfield for nearly half a century. Known for his eerie silence, relentless pursuit of victims, and haunting theme music, Myers embodies pure evil in horror cinema. His cold, methodical approach to murder and near-supernatural resilience have solidified his place as a true icon of the genre.

Michael Myers Merch in India: Fans can find Michael Myers-themed products from brands like Trick or Treat Studios, NECA, DivineDesigns, and MUGSMAFIA.

Harley Quinn (The Suicide Squad)

Initially introduced as the Joker’s sidekick in Batman: The Animated Series, Harley Quinn has grown into one of DC’s most beloved characters. With her quirky charm, chaotic energy, and dark sense of humor, Harley stands out as a symbol of rebellion and empowerment. Margot Robbie’s portrayal in Suicide Squad (2016) and Birds of Prey (2020) catapulted Harley into mainstream popularity, turning her into a fan-favorite antihero with her own distinct identity.

Harley Quinn Merch in India: Harley Quinn fans can grab themed merchandise from brands like AUGEN, Bewakoof, and The Souled Store.

Doctor Doom (MCU)

Victor Von Doom, better known as Doctor Doom, is one of Marvel’s most iconic villains. First appearing in The Fantastic Four in 1962, Doom is a genius scientist and sorcerer driven by his unrelenting thirst for power. With his imposing presence and unmatched intellect, Doom remains one of Marvel’s most formidable adversaries. His character continues to captivate fans worldwide with his ideology and menace.

Doctor Doom Merch in India: Doctor Doom-themed products are available from brands like Bewakoof and The Souled Store.

Joker (The Dark Knight)

The Joker, Batman’s archnemesis, is arguably the most iconic villain in comic book history. Heath Ledger’s portrayal in The Dark Knight redefined the character, leaving an indelible mark on Hollywood. With his chaotic nature, chilling one-liners, and unpredictable behavior, the Joker has become synonymous with anarchy. His infamous green hair, white face, red smile, and purple suit add to his sinister allure. Unlike many villains, the Joker isn’t driven by wealth or power; his sole purpose is to create chaos, proving his belief that “one bad day” can turn anyone into him.

Joker Merch in India: Fans can explore Joker-themed merchandise from brands like The Souled Store, Bewakoof, WOW HEADS, and AUGEN.

Darth Vader (Star Wars)

Darth Vader, the lead villain of the Star Wars franchise, is one of cinema’s most iconic and feared characters. Armed with his signature red lightsaber and a commanding presence, Vader epitomizes the eternal struggle between good and evil. His tragic backstory and transformation into a symbol of absolute power have made him a timeless figure in pop culture. Beyond the films, his influence extends into merchandise, parodies, and fan creations, securing his place as one of history’s most recognizable villains.

Darth Vader Merch in India: Darth Vader-themed products are available from brands like Bewakoof, The Souled Store, and Redwolf.

Dive into the dark side of Hollywood by exploring the thrilling world of villain-themed merchandise in India. After all, no story is complete without its villains!

Lenskart has unveiled its new Harry Potter-inspired eyewear collection, in collaboration with Warner Bros. Discovery Global Consumer Products. This enchanting collection is a tribute to Harry Potter fans, offering a magical range of eyeglasses that capture the spirit of the Wizarding World.

Each frame in the collection is crafted with meticulous attention to detail, drawing inspiration from the iconic Hogwarts houses. Fans can relive their favorite magical moments with design elements such as the Deathly Hallows symbol, subtly etched on the temple tips, and the sleek design of the Elder Wand, reimagined as a stylish temple motif. The Hogwarts crest is discreetly incorporated into the nose pads, adding a touch of magic to everyday wear. Completing the collection is a nod to Harry Potter’s iconic round glasses, beloved by fans worldwide.

Ramneek Khurana, Co-Founder of Lenskart said, “Partnering with Warner Bros. Discovery Global Consumer Products has allowed us to bring this magical eyewear collection to life. These glasses are not just a fashion accessory but a way for fans to express their love for Harry Potter and carry a bit of that magic with them daily.”

The Harry Potter x Lenskart collection is available online and in all Lenskart stores.

boAt, a leader in audio and wearable technology in India, has announced an exciting collaboration with Marvel Entertainment for the upcoming movie "Deadpool & Wolverine." To celebrate this partnership, boAt has launched the exclusive Deadpool Edition Airdopes Alpha, available solely on Flipkart and the boAt website. This launch aligns with boAt’s vibrant marketing campaign, "Go Crazy," designed to capture the essence of Deadpool’s irreverent humor and the film's anticipation.

Aman Gupta, Co-Founder and CMO of boAt, shared his enthusiasm for the collaboration, stating, “We are thrilled to collaborate with Marvel’s 'Deadpool & Wolverine' movie. This partnership perfectly aligns with our brand's commitment to creativity and innovation. We look forward to delivering a blend of humor and superior audio quality to our customers through this exciting campaign and product.”

The Deadpool Edition Airdopes Alpha will retail at a special price of Rs 999. This limited-edition offering aims to provide an immersive audio experience tailored for fans of the iconic anti-hero.

With its unique design and superior sound quality, the Airdopes are set to resonate with both Deadpool enthusiasts and audio lovers alike, reinforcing boAt’s position in the dynamic consumer electronics market.

Global wellness brand VAHDAM India has launched an exciting collaboration with Paramount, introducing the VAHDAM India X Emily in Paris Limited Edition Collection of Wellness Teas, timed with the release of Season 4 on Netflix.

This innovative partnership marks VAHDAM India's second collaboration with Paramount, seamlessly blending the elegance of Parisian lifestyle with the world of wellness teas for consumers in the US market. The collaboration reflects VAHDAM India’s commitment to expanding its global presence and establishing itself as a prominent player in the international tea industry.

The highlight of this collaboration is the Emily in Paris Limited Edition Gift Set, which captures the essence of Emily Cooper's Parisian charm. The gift set features the Ultimate Self-Care Tea Assortment, comprising nine single-serve teas packaged in plant-based bags, along with four premium VAHDAM India tea blends presented in beautifully designed tin caddies. This exclusive collection not only showcases the brand's dedication to quality and sustainability but also invites tea enthusiasts to indulge in a luxurious self-care experience inspired by the glamour of Paris.

Snacking brand 4700BC has partnered with Netflix to transform the entertainment experience with the launch of two exclusive popcorn flavors: Sweet & Salty and Cheese & Caramel. This exciting collaboration, featuring Bollywood filmmaker Karan Johar and television actors Karan Wahi and Karanvir Bohra, introduces a gourmet snacking option for every binge-watching session.

4700BC’s Sweet & Salty kettle popcorn offers a delightful balance of sweetness with a hint of sea salt, while the Cheese & Caramel flavor combines cheddar cheese with Himalayan Salt Caramel for a rich treat. These new flavors are designed to enhance Netflix’s diverse content library, offering a perfect match for every genre.

Chirag Gupta, Founder and CEO of 4700BC emphasized, “This partnership with Netflix allows us to bring premium snacks into more homes, making them a staple for content watching.”

Karan Johar added, “Pairing great food with great cinema is a perfect match, making each viewing experience even more memorable.”

Poornima Sharma, Head of Marketing Partnerships, Netflix India, expressed her excitement, “Snacking while watching content has always been a beloved tradition. These special -edition popcorn from 4700BC complement Netflix’s blockbuster entertainment, allowing us to elevate the cherished experience of snacking and watching films and series in the comfort of our homes.”

Available across major retailers and online platforms, this collaboration redefines at-home entertainment, elevating it with the perfect blend of premium snacks and content.

In a world that is becoming increasingly digital, the challenge of nurturing creativity among children while integrating modern technology has never been more pressing. Striking the right balance between hands-on activities and digital enhancements is critical to fostering imaginative growth without compromising the tactile experiences that form the foundation of childhood learning.

Here we delve into how creative education platforms are innovating to combine traditional learning methods with cutting-edge technology, creating a harmonious blend that appeals to both children and parents. From augmented reality (AR) workshops to gamified applications, this new wave of creative engagement is reshaping how children interact with art and education.

The Evolution of Creative Learning

Creative education has historically revolved around tangible, hands-on experiences. Activities like painting, crafting, and building have long been lauded for their ability to develop fine motor skills, enhance problem-solving abilities, and spark a sense of wonder in young minds. However, as the digital revolution continues to penetrate every aspect of life, there has been a paradigm shift in how creativity is nurtured.

"Today’s kids are born into a world of screens and digital interactions," said Devang Sampat, MD, Cinepolis India. "Our focus has been on creating environments where traditional creativity is enhanced through technology, making it both engaging and relevant."

Technology, often perceived as a distraction, is being repurposed as a tool to enhance and amplify creative learning. The fusion of traditional crafts and digital tools offers opportunities for engagement that were previously unimaginable. This approach not only bridges generational gaps but also caters to the evolving preferences of tech-savvy children.

Augmented Reality: Bringing Art to Life

One of the most exciting developments in creative education is the incorporation of augmented reality (AR). AR technology overlays digital information onto the physical world, allowing children to see their creations come to life in dynamic and interactive ways.

Dhimant Bakshi, CEO of Imagicaa, highlights how AR has revolutionized theme-based learning: "At Imagicaa, we integrate AR to allow children to immerse themselves in fantastical worlds while engaging in creative activities. This kind of interactive learning not only excites them but also enhances retention and understanding."

For instance, children participating in an AR-enabled arts and crafts workshop can use a tablet or smartphone to view their drawings as animated characters. This not only adds an extra layer of excitement but also encourages children to experiment with their designs. AR can also provide step-by-step guides for complex crafts, making it easier for children to follow instructions while still engaging their creativity.

Moreover, AR workshops can be designed to include educational elements. Imagine a child crafting a paper model of the solar system and then using AR to see the planets rotate and learn about their characteristics. This combination of tactile creation and digital interaction enriches the learning experience, making it both fun and informative.

Gamification: Turning Learning into Play

Gamification—the application of game design principles in non-game contexts—is another powerful tool for enhancing creative learning. By introducing rewards, challenges, and levels, gamification transforms mundane tasks into engaging activities.

"Gamification has proven to be a game-changer in creative learning," notes Sanjay Vakharia, Co-Founder & CEO, Spykar. "We’ve seen children respond enthusiastically to challenges and rewards, turning what could be a tedious learning process into a thrilling journey of discovery."

Creative education platforms are increasingly adopting gamified apps to complement their workshops. These apps offer children a chance to extend their creativity beyond the physical classroom. For example, a child who attends a painting workshop can use a gamified app to explore different painting techniques, earn badges for completing challenges, and share their creations with a community of young artists.

The competitive yet collaborative nature of gamified learning encourages children to improve their skills while fostering a sense of accomplishment. It also provides parents with insights into their child’s progress, creating opportunities for meaningful conversations about their interests and achievements.

Interactive Digital Screens: Enhancing Physical Spaces

In physical workshops, digital screens are becoming a common feature. These screens serve multiple purposes, from providing guided instructions to showcasing inspirational content. By integrating digital screens, creative education centers can ensure a consistent experience across different locations, making it easier for franchise partners to maintain quality standards.

Sarah Cressall OBE, Founder & Franchisor, The Creation Station explains, "Interactive screens are not just a medium of instruction but a canvas of inspiration. They help children visualize possibilities and broaden their horizons while working on tangible projects."

Interactive digital screens can also be used to display children’s work in real-time, turning the workshop into a collaborative gallery. This not only boosts children’s confidence but also inspires them to learn from their peers. Additionally, these screens can host virtual guest sessions, allowing experts from around the world to interact with children without the need for physical travel.

Balancing the Physical and Digital

While technology offers numerous benefits, it is essential to strike a balance between digital and physical experiences. Hands-on activities remain irreplaceable for developing motor skills and fostering a deep connection with the creative process. The goal of integrating technology should be to enhance these experiences, not replace them.

"Balance is key," emphasizes Rahul Bhadoriya, Co-Founder, StepMint. "Technology should serve as an enabler, not a replacement. It’s about weaving the best of both worlds to provide a holistic learning experience."

For example, a creative workshop might begin with a traditional activity, such as building a model or painting a mural. Technology can then be introduced as a supplementary tool, offering children a chance to animate their models or explore virtual galleries featuring similar art styles. This sequential approach ensures that children remain rooted in the physical act of creation while benefiting from the expanded possibilities offered by technology.

Parent Involvement: Bridging Generational Gaps

One of the unique advantages of integrating technology into creative learning is its ability to involve parents in the process. Digital tools allow parents to track their children’s progress, explore their creations, and even participate in joint activities. This not only strengthens the parent-child bond but also helps parents understand the value of creative education in a digital age.

For instance, many platforms now offer parent dashboards that provide insights into their child’s learning journey. These dashboards include features like activity logs, skill assessments, and personalized recommendations, empowering parents to support their child’s growth effectively.

Overcoming Challenges

While the integration of technology into creative learning offers immense potential, it also comes with challenges. Screen time is a significant concern for parents and educators alike, with excessive use linked to negative effects on children’s health and development. To address this, creative education platforms must prioritize moderation and ensure that digital tools are used purposefully.

Another challenge is accessibility. Not all families have access to the latest devices or high-speed internet, which can create disparities in the quality of education. To combat this, many platforms are developing low-tech solutions and partnering with schools to make their programs more inclusive.

The Future of Creative Learning

As technology continues to evolve, the possibilities for creative education are endless. Virtual reality (VR) is poised to become the next frontier, offering immersive experiences that transport children to different eras, environments, and even fictional worlds. Artificial intelligence (AI) can be leveraged to provide personalized learning experiences, adapting to each child’s unique interests and abilities.

However, the core of creative education will always remain the same: fostering a sense of wonder, encouraging exploration, and nurturing the innate curiosity that defines childhood. Technology is a tool, not a replacement, for these foundational principles.

Reebok has partnered with Mattel's iconic Barbie brand to launch a creative campaign and collection to celebrate Barbie’s 65th anniversary. The Reebok x Barbie collection combines vibrant Barbie-inspired designs with Reebok’s signature footwear and apparel, catering to both children and adults.

The campaign showcases a young girl exploring various roles within the footwear industry, such as product designer and CEO, reflecting Barbie’s mission to inspire girls through the Barbie Dream Gap Project. Launched in 2018, the Dream Gap Project addresses the biases that limit girls from reaching their full potential.

Portia Blunt, Senior Vice President, Global Product at Reebok shared, “It’s special to collaborate with Barbie, a brand known for empowering girls. Together, we’ve created a collection and campaign that highlight the barriers Black and Brown girls face in the industry. We hope to inspire girls to pursue their dreams with confidence.”

The collection features standout pieces like the Barbie x Reebok Club C Extra platform shoe and the Barbie x Reebok Graphic Tee, which honors the first Black Barbie, designed by Kitty Black Perkins in 1980. With bold designs and empowering messages, this collaboration aims to inspire the next generation of change-makers.

The Reebok x Barbie collection is available on Reebok’s website and select retailers.

boAt, a leader in audio and wearable technology in India, has announced an exciting collaboration with Marvel Entertainment for the upcoming movie "Deadpool & Wolverine." To celebrate this partnership, boAt has launched the exclusive Deadpool Edition Airdopes Alpha, available solely on Flipkart and the boAt website. This launch aligns with boAt’s vibrant marketing campaign, "Go Crazy," designed to capture the essence of Deadpool’s irreverent humor and the film's anticipation.

Aman Gupta, Co-founder and CMO of boAt, shared his enthusiasm for the collaboration, stating, “We are thrilled to collaborate with Marvel’s 'Deadpool & Wolverine' movie. This partnership perfectly aligns with our brand's commitment to creativity and innovation. We look forward to delivering a blend of humor and superior audio quality to our customers through this exciting campaign and product.”

The Deadpool Edition Airdopes Alpha will retail at a special price of Rs 999. This limited-edition offering aims to provide an immersive audio experience tailored for fans of the iconic anti-hero. With its unique design and superior sound quality, the Airdopes are set to resonate with both Deadpool enthusiasts and audio lovers alike, reinforcing boAt’s position in the dynamic consumer electronics market.

Clovia has introduced its nightwear collection featuring the beloved Garfield character, bringing a playful and whimsical touch to bedtime wardrobes. The collection, launched on Clovia’s Facebook platform, showcases 100 percent cotton T-shirts and pajama sets, featuring lively graphics of Garfield and his canine companion. Designed with both comfort and style in mind, the oversized pieces cater to customers seeking a blend of relaxation and fun.

In addition to enhancing its online offerings, Clovia is expanding its physical footprint across India. The brand recently opened new stores in key locations, including Cosmo Mall in Zirakpur, Marvel Artiza in Hubli, Orchid Mall in Gulbarga, and Homah Towar in Ranchi, further solidifying its presence in the Indian retail landscape.

Commenting on the launch, a Clovia representative said, “We’re thrilled to combine pop culture with fashion in our Garfield-themed collection. It’s designed for customers who value both comfort and playful, nostalgic designs.”

Since its founding in 2012, Clovia has grown rapidly under the leadership of Neha Kant and Pankaj Vermani. With Reliance Retail now holding an 89 percent stake in the company, Clovia is poised for further expansion, continually raising the bar in the sleepwear and intimate apparel sectors across India.

The video game industry is exploding right now, and it's not just about the games anymore—it's about the global phenomenon that’s taking over pop culture! With the industry raking in a jaw-dropping $262 billion in 2023, and set to hit $312 billion by 2027, gaming isn’t just a hobby—it’s a lifestyle. From classic icons to modern-day legends, these characters have transcended screens, taking over our lives in the coolest ways possible. And guess what? They're not just on your consoles—they're now in your closet, your home, and everywhere in between. Ready to know which gaming icons are taking India by storm? Let’s dive in!

1. Super Mario – The OG Gaming Legend

Who hasn’t heard of Mario? Since 1981, this plucky plumber has been captivating the world, and now, even non-gamers know the famous red-capped, mustachioed hero! His adventures are legendary, and so are the tons of cool merch you can grab in India.

Mario Merch in India: From T-shirts to plush toys and mugs, brands like Random House, AUGEN, and TOYXE have you covered. Go ahead, show your Mario pride in style!

2. Lara Croft – The Icon Who Changed Gaming

When Lara Croft first appeared in Tomb Raider in 1996, she smashed through the gaming world as the first-ever popular female protagonist. Smart, fearless, and totally badass, Lara is not just a character, she's an icon that inspired generations of gamers.

Lara Croft Merch in India: Want to take her home? Brands like Square Enix and TUBBZ have action figures, wall art, and even T-shirts for the ultimate fan. Get yours now!

3. Sonic the Hedgehog – Speed, Swagger, and Icon Status

Sonic isn’t just fast—he’s legendary! From the moment he zoomed onto screens in 1991, Sonic has been the face of SEGA, and now, this blue blur is an undeniable global sensation. Get ready to embrace the speed!

Sonic Merch in India: Whether it’s a Sonic mug or a pillow, brands like Zori and BlinkNshop are offering all the Sonic merch your heart desires. Catch him before he zooms off!

4. Pikachu – The Face of Pokémon and Your New Best Friend

If you haven't heard of Pikachu, you’ve probably been living under a rock. The electrifying mascot of Pokémon has been zapping hearts since 1996. This little yellow powerhouse isn’t just a game character—he’s a global pop culture phenomenon!

Pikachu Merch in India: Brands like Toys Uncle and RV Mart have an explosive collection of Pikachu T-shirts, plush toys, and action figures. Gotta catch 'em all, right?

5. Doom Slayer – The Demon Slayer You’ve Been Waiting For

Looking for an ultimate badass hero? Look no further than Doom Slayer. This anti-hero has been slaying demons since 1993, and his no-nonsense attitude and epic weaponry make him a must-have for fans of action-packed gaming.

Doom Slayer Merch in India: Get your hands on Doom Slayer mugs, action figures, and posters from brands like Trunkin and Eagletail. It’s time to slay in style!

6. Kratos – The God of War Who’s Redefining Gaming

Kratos isn’t just a god; he’s the god of war. From rage to redemption, Kratos’ journey has been an emotional rollercoaster, and he’s one of the most iconic characters of the modern gaming era. His power, his pain, and his epic battles are unforgettable.

Kratos Merch in India: Want to channel your inner god? Myxtur, Trunkin, and PINAKA have all the Kratos merch you need—from T-shirts to mugs. Unleash your inner god today!

The Bottom Line: India’s Obsession with Gaming is Just Getting Started!

Gaming in India isn’t just about playing—it’s about living the experience. From Super Mario to Pikachu, these characters have moved far beyond the screen and are now part of everyday life. With the crazy cool merch flooding the market, there’s no better way to show off your fandom than by grabbing your favorite character’s gear. Whether you’re repping Kratos on your shirt or rocking a Sonic mug at work, these icons are here to stay. So, what are you waiting for? It’s time to bring your favorite game characters into the real world!

As kids, we all loved watching cartoons, and even as adults, some characters continue to hold a special place in our hearts. These animated icons have been a significant part of our lives, bridging generations with their charm and memorable stories. Over the decades, cartoons have evolved, captivating new audiences while keeping the legacy of classic characters alive. Today’s teens embrace a mix of timeless favorites and modern heroes, with their stories and merchandise maintaining vibrant fandoms worldwide.

This article highlights some of the trending cartoon characters whose merchandise is making waves:

Hello Kitty

Unarguably one of Japan’s most beloved creations, Hello Kitty has maintained a massive global following since her debut in 1975. Created by Sanrio, the adorable white kitten with a red bow has transformed into a cultural phenomenon appealing to children, teens, and even adults. Hello Kitty’s likeness has adorned everything from toys to clothing and accessories, making her a symbol of timeless cuteness.

Merch: Brands like Femora, TurtleLittle, Teddyera, Augen, and Matrix Kids offer a wide range of Hello Kitty-themed products.

Chhota Bheem

Since premiering in 2008 on Pogo TV, Chhota Bheem has become one of the most loved cartoon characters in India. Created by Rajiv Chilaka, the series follows the adventures of Bheem and his friends in the mythical town of Dholakpur. With his strength, courage, and love for adventure, Bheem resonates with audiences across age groups. The success of Chhota Bheem proves that well-crafted content never goes out of style.

Merch: Popular brands like Funskool, EVERCARE GIFTS, Fevicreate, Augen, and Kellogg's feature Chhota Bheem-themed products.

Powerpuff Girls

Blossom, Bubbles, and Buttercup — the fearless Powerpuff Girls — are a perennial favorite. Their blend of empowerment, friendship, and individuality resonates with teens. The series’ portrayal of their close bond and collective strength has made it a beloved classic. The Powerpuff Girls’ merchandise, infused with themes of diversity and confidence, is particularly appealing to young fans.

Merch: Available through Balenzia, The Souled Store, Zesta, Kidsville, and Minecraft.

Dora the Explorer

Dora, the adventurous and curious heroine, has taught valuable life lessons and Spanish phrases to her audiences. Created by Chris Gifford, Valerie Walsh Valdes, and Eric Weiner, Dora the Explorer remains a beloved character, blending nostalgia and educational value. Dora’s vibrant world, filled with colorful characters, continues to captivate children and evoke fond memories among teens.

Merch: Explore Dora-themed products through AVSHUB, Funskool, and others.

Mickey Mouse

Mickey Mouse, the iconic creation of Walt Disney, remains universally adored. With his cheerful personality, red shorts, and big yellow shoes, Mickey has appeared in over 130 movies, including classics like The Band Concert (1935) and Fantasia (1940). Teens admire Mickey’s enduring charm, and his merchandise blends retro appeal with modern trends.

Merch: Check out products from Fun4you, Tiny Miny, CLICK4DEAL, and Skillmatics.

Tom & Jerry

Created by William Hanna and Joseph Barbera, Tom & Jerry showcases the timeless slapstick rivalry between a cat (Tom) and a mouse (Jerry). Their comedic chases and clever pranks have entertained audiences for decades. Teens and adults cherish the nostalgia while younger viewers enjoy the duo’s antics.

Merch: Popular options include PRINTSY, YOURKARTS, AEROSTARK, GLAMORSTYL, FUNKYSTORE, Bewakoof, and RVM Toys.

Marvel’s Global Phenomenon: Superheroes and Merchandising

Marvel has revolutionized pop culture with its iconic superheroes and captivating stories. From comic books to blockbuster films, Marvel characters have become symbols of courage, resilience, and innovation.

Iron Man

Tony Stark, aka Iron Man, became a global icon after Robert Downey Jr.’s portrayal in the Marvel Cinematic Universe. Representing wit, technological brilliance, and resilience, Iron Man continues to inspire teens and adults alike. His legacy thrives through collectibles and tech-inspired merchandise.

Merch: Tee Mafia, PdlPrint, The Souled Store, McFarlane DC, and RVM Toys offer a variety of Iron Man-themed items.

Spider-Man

Peter Parker, the friendly neighborhood Spider-Man, has been a fan favorite since his debut in Amazing Fantasy #15 in 1962. His animated series, especially the 1994 classic, introduced him to a new generation. Spider-Man’s blend of bravery and relatability makes his merchandise enduringly popular.

Merch: Matrix Kids, MOROVIK, and Wembley offer Spider-Man-themed products.

Wolverine and Deadpool

Wolverine’s gritty persona and Deadpool’s humor make them stand out Marvel characters. Wolverine’s loyalty and raw power resonate with teens, while Deadpool’s witty one-liners appeal to older audiences. Their merchandise reflects their unique appeal.

Merch: Available through TenorArts, Veirdo, Cinematic Studio, Bewakoof, and others.

Captain America

Steve Rogers, aka Captain America, has symbolized courage and justice since his comic debut in 1941. His unyielding moral compass and shield-slinging skills captivate fans, making him a central figure in Marvel’s legacy.

Merch: ELEGANT LIFESTYLE, Techpro, AUXTER, RVM Toys, and The Souled Store offer a range of Captain America products.

The influence of these iconic cartoon characters goes far beyond the screen. Through toys, collectibles, apparel, and more, their merchandise allows fans to express admiration and keep the magic alive. Whether it’s Hello Kitty’s charm, Spider-Man’s bravery, or Mickey Mouse’s timeless charisma, these characters continue to bring joy and life lessons to fans of all ages, transforming into cherished lifelong companions.

Anime in India has recently gained a popular place with platforms like Jio Cinema.  The streaming service now offers a great choice of anime series for binge-watchers who like to dive into the world of anime. The options for Anime Genre on Jio Cinema are countless. Whether you are a fan of great action-packed scenes or would like to watch some romantic sequences, here are some of the five best anime recommendations. Also, if you are a fan of the anime you surely like to get its collectibles. Here are the best 5 binge-worthy Anime series along with the details about their merchandising so you can get your hands on the best of their collectibles. 

How Anime is Influencing Gen Z

Modern anime has migrated from its home country, Japan, to the rest of the globe and is currently popular throughout generations, but notably among Gen-Zs. It was only obvious anime would find a home with the younger generation as youths resonate with anime's unique narratives, dynamic characters, and diverse genres. The humor, drama, and action all together make anime even more appealing to younger audiences who appreciate its distinctive style and values.

Anime's Market Presence in India

The anime market in India is expanding. With a compound Annual Growth Rate CAGR, of 4.8 percent by 2023, as remarked by Polaris Market Research, it is expected to amount to $5,036 million by 2032. The market growth is attributed to the rising curiosity in anime, its various categories of genre, and narrative style. Digital streaming services are mailing through this trend with applications such as Jio Cinema which has options for new anime lovers and hardcore ones with its variety of anime products. The Polaris report revealed how internet distribution, public live events, merchandising sales, and television are growing the anime business. Considering that the Indian audience is taking an interest in anime’s storytelling and the charm of special characters, the prospect is huge for further development of this genre in the future years.

Top 5 Anime to Watch on JioCinema Premium

1. Bleach

This anime follows Ichigo Kurosaki, a teenager with the power to see ghosts. After a fateful encounter with Rukia Kuchiki, a Soul Reaper, Ichigo inherits her duties, facing fierce battles against evil spirits called Hollows. It’s a thrilling journey filled with spiritual showdowns, deep friendships, and the line between life and death. 

Merch: Fans can collect iconic action figures, T-shirts, and limited manga covers from brands like CRAZYMONK, FADDY NATIVE,  MALKIN, VIKCLIQUE, and Trunkin.

2. Mob Psycho 100

Meet Shigeo "Mob" Kageyama, a seemingly ordinary boy with extraordinary psychic powers. Suppressing his emotions to control his abilities, Mob works alongside a fraudster spirit medium. As his repressed feelings build, Mob’s powers risk spiraling out of control, leading to dramatic and intense confrontations.

Merch: Show lovers can get wall posters, vinyl figures, and keychains from brands like Great Eastern Entertainment, POSTERDADDY, Trends International, RAINFIRE, and Bharat Udyog.

3. Tokyo Revengers

Takemichi Hanagaki discovers he can time-travel after learning about the tragic death of his ex-girlfriend. Determined to change the past and save her, he returns to his middle school days to infiltrate a dangerous gang. This gripping series dives deep into themes of friendship, rivalry, and redemption.

Merch: The fans can discover hoodies, stickers, and action figures from brands like ComicSense.xyz, crazymonk, Thepaper9store, and Trunkin.

4. Demon Slayer

Tanjiro Kamado’s life changes forever when his family is brutally murdered, and his sister turns into a demon. Driven by a quest for revenge, Tanjiro becomes a Demon Slayer. This anime is renowned for its stunning visuals, powerful battles, and touching storyline about family, loyalty, and the struggle between good and evil.

Merch: Find premium action figures, wall posters, and keychains from brands like RVM Toys, AUGEN, TheInkPalette, and Trunkin.

5. Spy x Family

This anime is a blend of comedy, action, and drama. It follows a spy tasked with forming a fake family for a secret mission, unaware that his adopted daughter can read minds, and his pretend wife is an assassin. With a mix of humor and heart, it's a fan favorite for its creative plot and engaging characters.

Merch: Fans can check out mugs, hoodies, and character posters offered by brands like AUGEN, CRAZYMONK, Kawai Kart, Manga Shop, and Blue Aura.

How Anime Culture is Being Adopted Globally and Why

Anime has now gone into a transition from being a culture that is shunned as a subculture right around the world, to a total culture. Once a fan base is created from all over the world, things like anime’s art styles will let the fans get more connected with the characters. Themes such as anime conventions, cosplay, and goods and services associated with any colored or themed event, have reached popularity in organizing and providing fora for recognition and celebration.

Conclusion

By facilitating JioCinema’s collection, Indian audiences have an opportunity to enjoy some of the biggest anime series available. The originality of anime, amazing artwork, and the themes the series lets you explore still appeal to young people both at home and abroad. As more and more streaming sites like JioCinema add more anime to their roster, the Indian market for otaku is going to grow even larger. Well sit back grab some popcorn and immerse yourselves in these wondrous lands perhaps the next show you love is just one click beneath.

Hello Kitty, one of the most iconic and beloved characters of all time, is entering an exciting new chapter in the Indian market. In a strategic collaboration with PERO, the renowned Indian fashion brand, Hello Kitty aims to deepen its penetration in India while maintaining the global appeal that has made it a pop culture phenomenon. Silvia Figini, COO of Sanrio – EMEA, India, shares insights on this partnership and the brand’s broader plans for India, as Hello Kitty celebrates its 50th anniversary.

A Strategic Collaboration with PERO

The partnership between Hello Kitty and PERO marks a significant moment for both brands, combining PERO’s unique, handcrafted aesthetic with Hello Kitty’s global appeal. Silvia Figini reveals that this collaboration was inspired by Sanrio's vision to boost its penetration in the Indian market through partnerships with key players in relevant sectors, particularly in apparel, which she describes as “potentially the biggest category for Hello Kitty.”

“PERO was an obvious choice for us,” said Figini. “Our local agent suggested a few partners, but we felt PERO was the perfect fit. As a fan of the brand myself, I knew them well, and the collaboration felt natural. There are several elements in common between our brands—both have a strong local presence, and there are shared values. For us, this is the 50th anniversary of Hello Kitty, and for PERO, it’s their 15th year in India. Both anniversaries align perfectly in terms of celebrating heritage and creativity.”

This collaboration is rooted not only in shared anniversaries but also in shared values. As Figini explained, “They have hearts, and we have smiles. Our goal is to bring people together, and PERO’s vision fits seamlessly with ours. The creative vision of PERO is simple, colorful, playful, and inclusive, which aligns perfectly with the pillars of the Hello Kitty brand.”

A High-End Fashion Collaboration in India

While Hello Kitty is no stranger to the Indian market, having partnered with brands like Bonkers, Souled Store, and Bluestone, the collaboration with PERO represents its first foray into the high-end fashion space in India. “We have a range of licenses in India, but this is a different positioning,” Figini pointed out. “With PERO, we’re focusing on a premium collection, while our existing collaborations cater to the mass market. PERO’s emphasis on quality and craftsmanship makes this a special collaboration for us.”

The collection will be available starting in January next year, but only in select stores. “PERO doesn’t sell online, and this is another commonality between us,” she stated. “They believe in offering an experience where customers can touch and feel the products. The fabric is so soft and comfortable that it creates a truly kawaii experience.”

Creative Synergy

When it comes to the design process, Figini praises PERO’s creative director for understanding the Hello Kitty brand and seamlessly integrating it into their designs. “The collaboration has been driven by PERO’s creative director,” she explained. “We provided all the necessary brand information, style guides, and color palettes, but the execution has been entirely PERO’s. Their creative director has been a fan of Hello Kitty for many years, so there was no need for detailed explanations—it was all in their DNA.”

This creative synergy has resulted in a collection that embodies the playful and inclusive spirit of Hello Kitty. “The colors and styles align with our vision for the season, and the collection is a perfect blend of PERO’s aesthetic and Hello Kitty’s iconic style,” Figini added. The collaboration extends beyond the products, as Sanrio and PERO have worked together to create a unique consumer experience around the collection. “We wanted to recreate the unique feeling that comes with entering the world of Hello Kitty, and PERO’s approach has been in perfect alignment with that vision,” she explained.

The PERO collaboration isn’t just limited to India. As Figini noted, the collection will be available globally, reflecting Hello Kitty’s international appeal. “Hello Kitty is a global brand, and this collection will be no exception. PERO’s designs will resonate with Hello Kitty fans worldwide.”

Long-Term Vision for India

India is a key market for Sanrio, with enormous potential for growth. Figini describes India as "a top priority" for Sanrio in terms of new market entry. “India is still in the initial phase, but the potential is immense. The Indian population has a strong affinity for manga and Japanese culture, and there’s a growing understanding of the kawaii culture here,” she highlighted.

Sanrio focuses on amplifying Hello Kitty’s visibility in India. “Our goal is to position Hello Kitty where it naturally fits, among young adults, teenagers, and Gen Z,” Figini said. “This is a shift for us in India, where Hello Kitty has traditionally been more focused on children.”

Looking ahead, Figini envisions India becoming one of Sanrio’s top three markets globally within the next 5 to 10 years. “For a country with 1.4 billion people, the possibilities are endless. I believe that, over time, India could become one of our largest markets.”

Expansion in India

In addition to apparel, Sanrio is actively exploring other product categories in India, including jewelry, back-to-school products, footwear, and homeware. “Our goal is to create a 360-degree experience for Hello Kitty fans, similar to what we’ve achieved in other markets,” she stated. “We’re even considering experiential offerings like cafes and parks, which would bring the Hello Kitty world to life in India.”

Sanrio is also expanding its digital presence in India. “We’re launching a YouTube channel in three languages—English, Hindi, Tamil, and Telugu—early next year, along with new content that will help us reach a wider audience,” Figini shared. “We’ll also have Instagram pages, ensuring that we are present across all platforms where our consumers are.”

Sanrio’s commitment to India is long-term, as Figini emphasized. “We have a long-lasting vision for India. It’s not just about short-term gains. We’re planning to be here for the long haul, building the brand step by step, much like we did in China, which is now one of our biggest markets globally.”

Expanding Beyond Hello Kitty

While Hello Kitty is Sanrio’s flagship character, Figini is quick to point out that there’s a broader universe of characters within the Sanrio brand. “Hello Kitty is the icon, but she’s not alone. We have many other characters, like Kuromi, who are gaining popularity. Our goal is to build a broader, multi-gender brand that appeals to a wide range of consumers.”

“We’re firmly committed to India,” Figini concluded. “Economically and culturally, there’s a great fit between Hello Kitty and this country. We believe that, in time, India will become one of our top markets globally. The journey has just begun, and we’re excited to see where it takes us.”

Reliance Industries Limited (RIL) has announced a significant step forward in the Indian entertainment industry as the Ministry of Information and Broadcasting, Government of India, has greenlit the transfer of licenses for non-news and current affairs television channels from Viacom18 Media Private Limited to Star India Private Limited. This approval is in accordance with conditions set by the Competition Commission of India (CCI), marking a pivotal moment in a strategic joint venture between RIL and Disney.

The Strategic Partnership

The partnership, first announced on February 28, 2024, through a media release titled "Reliance and Disney Announce Strategic Joint Venture to Bring Together the Most Compelling and Engaging Entertainment Brands in India," signifies a comprehensive merger between Viacom18, a subsidiary of RIL, and Star India, Disney's Indian media arm. RIL confirmed that the government officially approved the license transfer via an order dated September 27, 2024, building on earlier disclosures made by the conglomerate on August 28 and August 30 of the same year.

A Mammoth Merger

This collaboration aims to establish India's largest television and digital streaming entity, following the Rs 70,350-crore merger between Reliance Industries and Disney's Indian media assets. The CCI granted its approval on August 28, 2024, and the Mumbai bench of the National Company Law Tribunal (NCLT) provided the green light for the Viacom18-Star India deal on August 30.

Challenging Industry Giants

The merger, structured through a court-approved scheme of arrangement, will combine Viacom18's media operations with Star India Ltd. Valued at Rs 70,350 crore (approximately $8.5 billion), Reliance Industries will inject Rs 11,500 crore into the venture to support its expansion strategy. This merger creates a formidable competitor against established players like Sony, Netflix, and Amazon, boasting an impressive portfolio of 120 TV channels and two streaming services.

The New Leadership Structure

The joint venture will feature a 10-member board, with Reliance nominating five members, Disney nominating three, and two independent directors completing the structure. Nita Ambani will take on the role of Chairperson of the merged entity, while former Walt Disney executive Uday Shankar will join as Vice Chairperson. The merger is anticipated to be finalized by the end of 2024 or early 2025.

Ownership and Control Dynamics

The ownership structure of this joint venture will be split as follows:

RIL: 16.34 percent

Viacom18: 46.82 percent

Disney: 36.84 percent

Despite this distribution, RIL will maintain control over the newly formed entity under the terms of the merger.

Aiming to Dominate India's Entertainment Market

In an earlier press release, both RIL and Disney expressed that this joint venture aims to become a dominant force in the television and digital streaming space. The combined venture will cater to a viewership exceeding 750 million across India and the global Indian diaspora. With an impressive portfolio featuring iconic brands like Colors, StarPlus, and Hotstar, the partnership is set to deliver a diverse array of entertainment and sports content to audiences worldwide.

Mukesh Ambani’s Vision

At the 47th annual general meeting of RIL on August 29, Chairman Mukesh Ambani emphasized the significance of this partnership with Disney. He described it as the "beginning of a new era in India's entertainment industry," highlighting the combination of content creation and digital streaming as a driving force behind this collaboration. "We will provide world-class digital entertainment across the spectrum, catering to every consumer's taste," Ambani stated enthusiastically, adding that the joint venture’s digital-first approach will offer unparalleled content at affordable prices.

The Path Forward

The Reliance-Disney joint venture marks a transformative moment for India's entertainment landscape, promising a blend of world-class content, innovative digital streaming, and extensive reach across diverse audience segments. As the partnership gears up to challenge industry giants, it stands poised to redefine the way India consumes entertainment, setting the stage for a new era of compelling and engaging experiences. This merger symbolizes more than just a business transaction; it represents a strategic vision to create a unified entertainment powerhouse that will shape the future of India's media and entertainment industry for years to come.

In the last few years, Korean content, or K-content, has emerged as a global powerhouse, fueled by the unstoppable wave of Hallyu. From K-pop idols dominating the world stage to K-dramas becoming a household staple, this cultural phenomenon has made an indelible mark on the global entertainment landscape. In India, too, the appetite for K-content is skyrocketing, making the country a lucrative market for Korean businesses. As more Korean companies enter Indian markets—ranging from entertainment and animation to merchandise like plushies and character-themed products—it’s clear that the Hallyu wave is more than just a passing trend.

This is not just about entertainment; it’s a billion-dollar business opportunity. With over 156.6 million Hallyu fans globally and 15 million in India alone, according to a report by Facebook Analytics, Korean companies are increasingly recognizing the potential of expanding into India. This shift is setting the stage for collaborations that could redefine the Indian retail and entertainment sectors.

Hallyu’s Meteoric Rise in India

The origins of Hallyu can be traced back to the late 1990s and early 2000s, but the recent explosion in its popularity is largely due to the accessibility of digital content platforms. Korean dramas, music videos, and variety shows are now easily available to Indian audiences via streaming services like Netflix, YouTube, and local platforms such as MX Player and ZEE5. This rise in viewership has also brought with it a heightened interest in Korean culture, language, and even products.

According to Duolingo, Korean is now the fourth most accessed language on its app in India, after Hindi, English, and French. The surge in demand for K-pop concerts, merchandise, and fan events is also evident, with multiple Korean acts performing in India and plush toys inspired by K-pop and K-drama characters flooding the market.

The Hallyu wave’s popularity is not just confined to the younger generations. Plushies, merch, and collectibles associated with K-pop and K-dramas are becoming popular among Gen Z and Gen Alpha alike. Korean companies have been quick to capitalize on this trend, with over 30 Korean businesses from various sectors attending a recent K-content event in India, eager to finalize business deals with Indian companies.

The Business of K-Content

One of the key drivers behind the Hallyu wave’s global success is product licensing. Korean companies like ACCESS KOREA, ATOONZ, and Aurora World have mastered the art of character merchandising, which extends beyond traditional media to everyday products. ACCESS KOREA, founded in 2019, is a prime example of how Korean companies are promoting their content internationally. The company’s focus on character licensing, animation distribution, and the supply of Korean cultural products is proving to be a highly successful business model, especially in India.

Aurora World, a global leader in plush toys and character-based merchandise, has also entered the Indian market, targeting both children and adults with their YooHoo & Friends plushies and Palm Pals, small, collectable plush toys aimed at Gen Z. These products resonate with the younger audience’s desire for both nostalgic and modern characters, providing companies with an avenue to create lasting brand loyalty.

"Hello Jadoo," a long-running South Korean animation series from ATOONZ, is another hit in the licensing business. With five TV seasons, feature films, and a strong character licensing business, "Hello Jadoo" has become a popular name in India, Indonesia, Thailand, and Vietnam. Such ventures into licensing have expanded the reach of K-content beyond the screen, making it a part of daily life.

K-Entertainment and India’s Growing Appetite

While plushies and collectibles are gaining traction, the core of Hallyu remains rooted in its entertainment offerings—K-pop and K-dramas. CJ ENM, one of Korea’s leading entertainment companies, has a huge influence on this front. Known for its diverse portfolio that includes TV shows, films, and OTT platforms like TVING, CJ ENM is perfectly positioned to lead the globalization of Korean content. The company’s dominance in the entertainment world has enabled it to create a loyal fan base in Korea and abroad, including India.

In fact, the cultural penetration of K-pop in India has reached new heights. HYBE Corp., the parent company of global sensation BTS, has been at the forefront of this movement. The group’s concerts and music videos regularly trend on social media platforms in India, and their merchandise—from limited-edition albums to character-based plushies—fly off the shelves. HYBE’s ability to innovate through multi-label systems and digital platforms like Weverse has made it a powerhouse in not just music but also merchandising and licensing.

Meanwhile, established Korean broadcasters like KBS MEDIA and SBS are focusing on expanding their content offerings to India. KBS MEDIA, known for producing the iconic drama "Winter Sonata," has been exporting its content to over 90 countries, including India. Their strategic partnerships and content distribution methods have made them a leading name in the world of K-dramas.

K-Toys and Merchandising in India

One of the most striking aspects of the K-content wave is how deeply it has penetrated the retail landscape. The popularity of K-toys and collectibles has surged, especially among younger audiences. Plushies, for example, are no longer just for children. Gen Z and even Millennials are snapping up limited-edition plushies based on their favorite K-pop stars or characters from popular K-dramas.

Aurora World, one of the biggest players in the plush toy industry, is making significant inroads into the Indian market. Their YooHoo & Friends collection, which focuses on spreading environmental awareness, has resonated deeply with the eco-conscious Gen Z demographic. Similarly, their Balloomiz line, with its superhero-themed plushies, taps into the growing demand for merchandise that merges fun with social messaging.

Indian retailers are catching on to this trend, with partnerships being formed between Korean companies and Indian businesses to bring these products to a wider audience. According to industry insiders, several large deals were finalized at the recent K-content event in India, where 25+ Korean companies from various sectors—including animation, entertainment, and plush toys—participated. The event underscored India’s position as a key market for Korean content and merchandise.

Business Potential and Growth Opportunities

The business potential for K-content in India is immense. With millions of fans, the Indian market represents a goldmine for Korean companies looking to expand their global footprint. The growing popularity of Korean language learning, driven by platforms like Duolingo, shows the increasing engagement of Indian consumers with Korean culture. This cultural convergence is paving the way for deeper business collaborations, not just in entertainment but across retail, language education, and e-commerce.

Given the sheer scale of India’s population and the increasing consumption of Korean content, Indian companies are also eager to tap into this trend. Partnerships between Indian and Korean firms will not only bring more K-content to India but also facilitate the development of locally-produced content inspired by Korean formats, thus creating a dynamic, symbiotic business environment.

K-Content—More Than Just a Trend

K-content has moved beyond the realm of a pandemic-driven fad to become a cornerstone of global pop culture. With businesses rapidly expanding their product lines and licensing deals, the Hallyu wave is poised to be a multi-billion-dollar industry. In India, the appetite for K-content, K-merchandise, and even the Korean language is growing at an unprecedented rate, making it one of the hottest markets for Korean companies. The future of K-content in India looks bright, and for businesses ready to ride this wave, the opportunities are endless.

For nearly 85 years, the Marvel Cinematic Universe (MCU) has captivated audiences worldwide, making Marvel Super Heroes synonymous with pop culture. In India, the MCU's influence is monumental, with characters like Iron Man, Captain America, and Thor becoming household names. Joining their ranks is the irreverent and charismatic Deadpool, whose unique blend of humor and action has endeared him to fans, especially the Gen Z demographic. As Marvel Studios released ‘Deadpool & Wolverine’ on July 26, there has been a series of strategic brand partnerships orchestrated by Disney Consumer Products.

Expansive Brand Collaborations for 'Deadpool & Wolverine'

Disney Consumer Products has secured 25 brand partnerships for ‘Deadpool & Wolverine’, involving a diverse array of companies across various sectors. This extensive collaboration underscores Marvel's enduring relevance and the broad appeal of its characters. Priya Nijhara, Director of Disney Consumer Products, India, emphasized Deadpool's formidable fandom in India, particularly among the youth.

"Deadpool’s refreshing charisma and irreverent humor have amassed formidable fandom in India, particularly with the Gen Z audience," Nijhara said. "This reflects Marvel’s enduring relevance today and fuels our excitement as we join forces with exceptional brands to roll out an expansive line of Deadpool & Wolverine-themed products in celebration of the movie release."

F&B Partnerships

Among the notable collaborations, Coca-Cola has introduced limited-edition cans and bottles featuring Deadpool & Wolverine, alongside other beloved Marvel superheroes. These collectibles are set to become highly sought-after items among fans. Nestle’s Polo, another major partner, has launched three limited edition packs that embody Deadpool’s signature colors. Consumers who purchase these packs can scan them for a chance to win branded merchandise, adding an interactive element to the product offering.

Too Yumm! has also jumped on the bandwagon with bold new packaging for their Bhoot Karare and Karare Munchy Masala snacks, leveraging the appeal of Marvel Super Heroes to resonate with younger consumers.

Technology and Lifestyle Enhancements

In the tech and lifestyle domain, boAt has curated a themed audio wear collection inspired by Deadpool & Wolverine, blending Marvel’s storytelling prowess with advanced audio technology. 

Belkin has introduced a portable wireless power bank, designed with a built-in stand and seamless charging capabilities, reflecting the agility and resilience of these iconic characters. This product is available on Amazon. AXOR, catering to the needs of modern riders, has released limited-edition helmets featuring designs inspired by Deadpool & Wolverine, allowing fans to channel their heroic spirit on the road.

Fashion and Apparel Collaborations

Fashion brands have been particularly enthusiastic about their collaborations, seeing Deadpool’s unfiltered charm as a perfect match for their target audience. Wrogn, endorsed by cricket star Virat Kohli, has unveiled an apparel collection that merges the rebellious spirit of Deadpool and Wolverine with iconic quotes from the movie. This collection includes t-shirts, backpacks, and sneakers, designed to appeal to young adults. The Souled Store has also launched a collection featuring t-shirts, backpacks, and high-top sneakers adorned with prints inspired by the movie, further expanding the range of Deadpool-themed merchandise available to fans. 

Reliance Retail has leveraged its sub-brands Yousta, Azorte, and Reliance Trends to offer an extensive lineup of Deadpool & Wolverine-themed clothing, including t-shirts, jackets, and denims. This collaboration ensures a wide reach, making these products accessible to a broad spectrum of consumers. Titan has also joined the fray, introducing dynamic eyewear and fashion accessories through Titan Eye+ and Fastrack, incorporating the film’s signature colors and elements into their designs.

Extensive Market Reach Through Online and Offline Channels

The collaborative collections extend beyond physical stores to online platforms, ensuring maximum reach and convenience for consumers. Brands like Bonkers Corner, Free Authority, Brand Studio Lifestyle, Myntra, Max Fashion, Pantaloons, and WYM have all launched custom collections celebrating the characters of Deadpool and Wolverine. These collections are available both online and in retail stores, providing multiple touchpoints for consumers to engage with the brand.

Myntra, one of India’s leading online fashion retailers, has played a pivotal role in this collaborative effort. By offering a range of Deadpool & Wolverine-themed apparel and accessories, Myntra ensures that fans across the country can easily access these products. The inclusion of these items in Myntra’s extensive catalog also highlights the platform’s commitment to staying at the forefront of pop culture trends.

Innovative Product Offerings and Consumer Engagement

The innovative product offerings resulting from these collaborations demonstrate the brands’ commitment to leveraging the popularity of Marvel’s characters. For instance, Nestle’s Polo limited-edition packs with Deadpool’s persona provide fans with an exciting opportunity to win branded merchandise by scanning the packs. This interactive approach not only enhances consumer engagement but also adds a layer of fun to the purchasing experience.

Belkin’s portable wireless power bank is another example of a product that combines functionality with fan appeal. Designed to meet the needs of tech-savvy consumers, this power bank features seamless charging and a built-in stand, making it a practical accessory for fans of Deadpool & Wolverine. The product’s design, inspired by the agility and resilience of the characters, ensures that it stands out in the market.

As Marvel continues to introduce compelling characters and stories, its influence in India and beyond remains strong. The success of these collaborations not only underscores the enduring relevance of Marvel’s superheroes but also sets the stage for future partnerships that will continue to captivate and inspire fans around the world.

Sony Pictures secured over 150 brand partnerships for its Licensing and Merchandising (L&M) collaborations for Garfield. Interestingly, The Garfield Movie’s worldwide earnings crossed $152 million. From turning Garfield into a Chief Pet Officer for Motel 6 to Burger King’s Garfield-themed menus, brands are leveraging the popularity of the lazy, lasagna-loving fat cat. 

The Garfield Movie, voiced by Chris Pratt, had a decent opening on Day 7 at the box office worldwide, including in India and the US. It is currently the second-highest-grossing Garfield film after the 2004 movie, which collected $208 million globally. The Garfield Movie has reached $55.4 million in the US, surpassing Furiosa: A Mad Max Saga, which collected $52.5 million.

Garfield’s India Connect

In India, Viacom18 Consumer Products, the licensing and merchandising arm of Viacom18, has announced its first-ever collaboration with Papa Don’t Preach, an Indian luxury couture label, for a limited-edition Garfield collection of garments and accessories.

Celebrating Garfield’s 45th anniversary, the exclusive limited-edition collection includes 24 pieces of women’s wear, 6 pieces of men’s wear, and a line of bags, belts, caps, and shoes.

Sachin Puntambekar, Head of Viacom18 Consumer Products, said, “At Viacom18 Consumer Products, we are all about innovation and new experiences. We are excited to celebrate Garfield, a definitive pop-culture phenomenon, through this one-of-a-kind collection with Papa Don’t Preach. The collection’s fresh designs are bound to appeal to lovers of the orange cat.”

Shubhika Sharma, Founder and CEO of Papa Don’t Preach, said, “I didn’t want it to look gimmicky or like a cartoon character. I wanted his personality to stand out. It had to look like luxury, a one-of-a-kind piece you wanted to own, a collectible.” She added, “Garfield’s personality totally complements the Papa Don’t Preach universe. It’s feisty, rebellious yet warm and lovable. He’s like the wise best friend you would want to have.”

Garfield as Chief Pet Officer

Brands worldwide, including those in the technology, retail, and food industries, are rolling out activations for Garfield fans to engage with their favorite feline and new characters from the film.

Jeffrey Godsick, Executive Vice President, Global Partnerships and Brand Management, Head of Location-Based Entertainment at Sony Pictures, said, “It has been an extremely collaborative process with all our partners to develop unique and creative campaigns for The Garfield Movie. They have actively put the world-famous Garfield front and center, from changing the colors of their products to orange to creating great and interactive content that fans and everyday consumers can engage with.”

Recently, Motel 6 announced an official partnership with The Garfield Movie and appointed the orange cat as its first-ever Chief Pet Officer to help customers travel with pets easier, safer, and more fun. With a campaign in 1,500 motels across the US and Canada, and promotions across streaming TV, social media, email marketing, and experiential activations, Motel 6 also designed 10 custom Garfield-themed suites in the US, complete with orange bedspreads, pizza-themed blankets and pillows, and a mini-fridge stocked with frozen lasagna.

Godsick said, “Through this creative and impressive campaign, Motel 6 will certainly raise the bar for the ultimate pet experience with Garfield’s high standard seal of approval. Who better to provide Garfield’s expertise to help pet travel be a little easier than everyone’s favorite pampered, Monday-hating, lasagna-loving indoor cat!”

Garfield’s Insurer

Fetch, a leading pet insurance provider dedicated to helping pet parents give their cats and dogs a longer, healthier life by offering the most comprehensive pet insurance coverage in the US and Canada, announced its collaboration with Garfield as the exclusive pet insurance provider.

On the collaboration, Godsick said, "Fetch's understanding of the importance of looking after our four-legged family members makes them the perfect fit to collaborate on Garfield, the world's most pampered cat.”

"Garfield perfectly embodies the spirit of what we stand for at Fetch," said Samantha McKinnon, Chief Business Development Officer at Fetch. "Garfield is a cat with an insatiable appetite, so it only makes sense that he is protected by Fetch, the pet insurance provider that covers more. On top of that, Garfield is treated as a true member of the family, which reflects the way we view our pets today – a mindset shift that we believe is a critical step toward creating happier and healthier lives for our beloved cats and dogs. We are thrilled to team up with Sony Pictures to support the movie and promote a more expansive model of pet insurance that goes far beyond peace of mind."

Collaborating for a Social Cause

Garfield, the famous adopted feline, is the face of a limited-edition Fresh Step box benefiting Best Friends Animal Society, a leading animal welfare organization working to end the killing of dogs and cats in America’s shelters by 2025.

Eric Jamison, Marketing Director at Fresh Step, said, “Fresh Step knows that adoption is just the beginning of a new journey, and that cats and their families need the right products and resources to have a happy, healthy life together.

Jamison further said, “Just like Garfield, every cat deserves to find a loving home. That’s why we are committed to supporting the important work of Best Friends, creating a wide variety of products to meet cats at every stage, and intersecting cultural moments like The Garfield Movie when relevant.”

Godsick commented on the collaboration, saying, “Thankfully, audiences know that Garfield’s adoption story is a happy one, and we hope that through this meaningful collaboration with Fresh Step, people will support Best Friends Animal Society and their mission to help shelter cats.”

From Food to Furniture

Burger King will feature Garfield-themed menu items, including branded paper crowns, collectible kids' meal toys, and in-store kiosk wraps. Tastykake will sell orange-striped cupcakes at the Philadelphia Phillies’ Citizens Bank Park stadium.

Popchips created a nacho cheese flavor available at major retailers. When it’s time to burn off the extra carbs, fans can turn to Echelon Fitness’ “Train like you love Mondays” series, including morning bike rides. Other participating brands include Purina, Pizza Hut, Domino’s Pizza, Little Caesars Pizza, Dunkin’ Donuts, Hello Fresh, IKEA, Hyatt, and more.

Furniture brand La-Z-Boy, in its first logo takeover, is rebranding to “La-Z-Cat” outside of North America and showcasing promotional recliners – cat-size as well as human-size – throughout 15 of its international territories.

Mattel Inc., the American multinational toy manufacturing and entertainment company, is anticipating strong improvement and growing consumer demand in the coming year. The iconic brand Barbie celebrated its 65th anniversary and continued to grow significantly both in the doll category and across the overall industry.

During a recent earnings call, Mattel Inc. disclosed its financial results for the first quarter, reporting a net loss of $28 million, a significant improvement from the previous year's loss, along with an enhanced gross margin. However, net sales slightly declined by 1% to $810 million compared to the previous year, falling short of the estimated $831.80 million. The loss per share was $0.08, better than the estimated loss per share of $0.13.

Ynon Kreiz, Executive Chairman and CEO of Mattel, said, “We are off to a good start to the year with significant gross margin expansion, positive Adjusted EBITDA, and very strong improvement in free cash flow. Trends in consumer demand for our product improved through the quarter, and we expect to outpace the industry and gain market share in 2024. We are executing our strategy to grow our IP-driven toy business and expand our entertainment offering.”

Anthony DiSilvestro, CFO of Mattel, added, “We achieved strong bottom-line results, primarily driven by margin expansion, repurchased $100 million of shares in the quarter, and are on track to meet our full-year guidance. We expect to continue benefiting from the Optimizing for Profitable Growth program, which is targeting $60 million in cost savings in 2024 and a total of $200 million in cost savings by 2026.”

Barbie’s Growing Demand

Talking about the expectations for Barbie in 2024, Kreiz said, “Barbie is an incredible brand. It's never been more relevant or connected to pop culture than it is today. The movie definitely broadened the aperture and brought in more demographics and a broader audience, creating more opportunities. Barbie continued to gain significant share in the Doll category and overall in the industry.”

He further added, “We are celebrating the 65th anniversary of Barbie. We have multiple activations and are launching three new segments that we talked about on Investor Day. We expect more shelf space in the second half. We are expanding into the adult collector line, targeting pop culture fans and continuing to cater to the core kids' demographics with more content on Netflix, including both series and movies.”

Elaborating further, Kreiz said, “There's also the new mobile game that we are publishing, or Take-Two is publishing as part of a relationship with us. So there's a lot going on around Barbie. We did say that Barbie will be marginally down for the year, given the incredible performance last year, but with the strength of the brand, all the various activations, and all the new lines we're launching, we expect it will continue to grow and go from strength to strength beyond '24.”

He added, “We've always said this is not about managing the brand quarter-by-quarter or even year-by-year. It's about long-term growth and expansion, and we couldn't be more confident and proud of where Barbie is today and where it's going from here.”

UNO’s Success and Gaming IPs

Mattel163, a joint venture between toy manufacturing giant Mattel and the Chinese internet technology company NetEase, focuses on developing and publishing mobile games and interactive digital experiences based on Mattel's iconic brands and properties. UNO is one of the successful mobile version games for the brand.

Elaborating on the initiatives of Mattel163, Kreiz said, “Much like the Barbie movie was a showcase for the potential in films, Mattel163 is a showcase for the potential of our brands to extend into digital games. We shared that in 2023, we reached almost $200 million at a very high margin with just three games, and that clearly speaks to the potential of our brands when executed well.”

He further said, “Our partners did a very good job in collaborating with us in marketing and creating games that create high engagement. We haven't announced any new games, but this remains a priority, and the new game with Take-Two will be another important partnership.”

Elaborating further, Kreiz said, “In addition, we are looking to do more self-publishing of mobile games based on our IP, where we have a higher level of participation economically in the success of our games based on strong brands. This emphasizes the importance of big brands to drive consumer engagement, reduce marketing costs, and potentially create a highly accretive business driven by strong brands.”

Retailer Sentiments

When asked during the earnings call about retailer sentiments and trends in the market, Kreiz said, “So far, things are in line with expectations. Retailers are leaning in. We always talk about the strategic value that retailers are placing on this category because it's experiential, drives foot traffic, and the items are affordable. This plays into a fundamental human behavior of trade that is not going away, especially when it comes to big brands and quality products.”

He further said, “What we've seen so far, as mentioned in the prepared remarks, is that we believe the industry benefited in the first quarter from an earlier Easter. Year-to-date to mid-April has been comparable to last year, but we do expect some decline in 2024, although at a lesser rate than last year.”

Elaborating further, Kreiz said, “The decline is due to the same factors that impacted 2023 in terms of a lighter toyetic theatrical film slate and the impact of a shift in consumer spending towards experiences and services. However, that trend is moderating. We believe it will further improve, and the industry will return to growth and continue to grow over the long term.”

He concluded, “We expect to outperform the industry. We did see positive consumer demand with the improving trends that we talked about. We expect to outperform the industry and gain market share for the full year.”