The campaign centres on a series of specially designed hangings installed inside the women’s washroom cubicles at the cinema.
The game retains the standard rules of UNO, incorporating Spice Girls-themed artwork into its cards.
The collaboration is part of a new Season Pass that will remain available to players until November 8.
The experience is designed around player choices, with adventures and progression varying according to the decisions made during gameplay.
The Hustle x Bonkers collection features more than 40 styles, including oversized T-shirts, relaxed-fit bottoms and statement layering pieces.
The association aligns with the Reno series' focus on photography, design, and artificial intelligence (AI)-powered creative features.
The campaign also showcases Crocs’ festive capsule collection, including the Classic Ballet silhouette and Saturday Sandal, paired with embellished Jibbitz charms.
The new experience allows players to join up with as many as three friends and create themed fashion looks within a five-minute timeframe before entering a voting round.
The collaboration unites two globally recognized brands known for creating engaging experiences centered around creativity, play, and entertainment.
The upcoming title marks the 45th feature film in the globally popular Doraemon franchise.
The launch will mark the first time official Formula 1 cars are playable in a Hot Wheels gaming title, bringing the entire 2026 Formula 1 grid to players worldwide.
The Noble Collection has secured worldwide rights to create products based on Transformers Generations, covering both the original Generation 1 (G1) animated series and the Transformers live-action film universe.
The latest range brings several well-known characters from the fictional world of Prythian to the POP! collection.
In addition to product demonstrations, the campaign will feature interactive games, engagement activities, and giveaways.
The quick commerce sector is rapidly evolving from a convenience-driven industry into an experience-led ecosystem.
To further engage consumers, Blinkit is encouraging participants to share their Pokémon bag collections on Instagram.
The cake features layers of chocolate sponge and chocolate frosting, covered in burgundy icing accented with gold details inspired by Gryffindor House.
The rise of character licensing has transformed animation into a multi-billion-dollar global industry.
Beyond the exterior design, the set offers additional features aimed at gaming enthusiasts and collectors.
The company confirmed that existing Hotstar subscribers in these regions will be migrated to corresponding JioHotstar plans.
The collaboration also underscores the growing influence of anime licensing and merchandising across Asia.
The move signals a shift towards partner-led content distribution, allowing Warner Bros.
A key highlight of the release is the exclusive Pokémon Trainer Box Set, designed for collectors and dedicated fans of the franchise.
The design concept is rooted in the role Pax Pengu and Polly play within the Pudgy Penguins ecosystem.
The new collection is currently available through Amazon and Target, offering several vehicle-themed building sets inspired by popular Monster Jam trucks.
Hocco has built its campaign around the tagline, “ILAKA APNA, RULES APNA AUR..BULLET BHI APNI”, drawing a direct connection to the world of Mirzapur.
The announcement comes as new consumer research highlights growing interest in shared virtual reality experiences among families.
Mattel has also included 12 NanoWorld figures in the set, enabling fans to recreate scenes inspired by the featured games.
Since its debut, Fuel the Magic has been featured across several Formula 1 events worldwide.
The Minecraft collection will be led by WeCool’s Butter Cloudz compound platform and will feature products such as the Creeper Cube.
The initial product lineup includes a variety of collectible vehicles and character-themed toys inspired by the PAW Patrol franchise.
The application also incorporates Crayola’s signature digital creative tools, giving users access to features such as markers, paint brushes, metallic finishes, and special visual effects.
Designed to reflect Houston’s iconic stage presence, the collectible doll is dressed in a replica of the singer’s signature purple tank dress from the music video.
The activation is designed to transform a cinema visit into a hands-on creative experience for young audiences and their families.
In 2026, Spider-Man's presence across industries highlights the growing importance of character licensing in modern marketing.
To highlight the partnership, the two companies have introduced a digital campaign titled 'HALF the Experience'.
The Smurfs integration is the latest addition to Outfit7’s expanding portfolio of brand collaborations across the Talking Tom & Friends franchise.
The integrated campaign will run from the last week of July through August 30, covering multiple consumer touchpoints.
The company has collaborated with more than 26 brands across fashion, FMCG, toys, collectibles, accessories, and lifestyle categories to introduce licensed products for consumers in India.
The campaign has been designed to build anticipation and strengthen engagement with consumers through multiple touchpoints leading up to the collection launch.
The launch began on July 28, with the company aligning the rollout with celebrations leading up to Harry Potter's birthday on July 31.
Hasbro has also introduced two electronic light-up accessories themed around the film’s rival fan groups—the HUNTR/X Light Stick and the Saja Boys Light Stick.
The initiative is aimed at engaging fans of the superhero franchise while offering customers a special dining experience across its restaurants.
The introduction of the packs comes ahead of the release of Spider-Man: Brand New Day, according to the company.
The merchandise has been available at Cinépolis cinemas across India since 24 July as part of the promotional activities surrounding the film.
The partnership brings together Nintendo's established gaming intellectual property with Hasbro's presence in the toys and collectibles segment.
The Angel Reese Barbie Signature doll will be available from July 24 at Target stores and online through Target, Walmart, Amazon and Mattel Shop.
eyond phone cases, the collaboration covers a wider selection of tech accessories.
Toybox's platform allows children and families to select digital designs and create physical toys using 3D printing.
The new facility will serve as the company’s flagship location as it looks to build its presence in the country through future franchise expansion.
Burger King has brought Canada Dry back to its offering and introduced the Galak King Fusion dessert.
As part of the consumer promotion, specially marked Thums Up packs will feature access to the ThunderWheels platform.
The collaboration reflects the growing importance of food and beverage offerings in India's cinema industry.
The campaign is built on the insight that eating snacks during competitive gaming sessions can interrupt play, especially when both hands are occupied.
The collection translates some of the show's most recognisable visual elements into the fashion brand's signature embroidered book clutch format.
The collection has been introduced during the summer travel period and ahead of the back-to-school season.
The collection is currently available on Amazon, while additional major retailers are rolling out the games throughout the month.
The Season Pass brings characters from DreamWorks Animation’s Shrek franchise into the FIFA Heroes arena.
The collection consists of four gaming peripherals, including a headset, keyboard, mouse and mouse mat.
The companies are also working together on filming Iron Maiden's ongoing Run For Your Lives world tour for a major cinematic project.
Under the collaboration, users of District will be able to discover events hosted at the Abu Dhabi venue alongside dining, entertainment, and other experiences available on the platform.
With the integration, advertisers can now access the combined Prime Video streaming audience through a single media buying platform.
The new releases reflect Funko's continued strategy of expanding its portfolio through partnerships with popular entertainment and literary franchises.
The LEGO Icons SpongeBob SquarePants: Bikini Bottom building set (11386) is currently available for pre-order and will be available for purchase starting September 1.
To further engage young visitors, the cafe will introduce Junior Chef Quest, a supervised cooking programme where children can participate in guided culinary activities.
The collaboration builds on boAt's continued association with music, creators, and youth culture.
The updated visual identity replaces the studio's previous glossy, textured shield with a design inspired by the look of traditional hand-painted animation.
Designed to cater to different gaming preferences, the collection combines Pokémon-inspired aesthetics with Razer's signature gaming technologies.
The centrepiece of the collection is the six-inch-scale Mysterious Prime figure, which transforms from a robot into a van inspired by the iconic Mystery Machine.
The range also incorporates subtle character-inspired details while focusing on wearable styles for daily use.
The development team worked closely to capture the essence of Rebecca Yarros' fictional universe.
The company said the association aligns with its Sport-o-Tainment approach, which focuses on connecting with younger and digitally engaged consumers through major sporting events.
This year's campaign combines technology, entertainment and food by allowing consumers to become part of a customised video with Shah Rukh Khan.
Inspired by the popular film franchise, the latest release recreates The Terminator in TUBBZ's distinctive collectible style while incorporating several of the character's signature features.
The new collection brings together popular franchises spanning animation, film, and classic action figures.
The animated shorts recreate several well-known moments from the original Bluey series in LEGO form.
The collaboration was developed to offer an alternative to screen time during restaurant visits.
The newly launched range includes three products: Hello Kitty Shakey Charms, Hello Kitty Weaving Beads, and Hello Kitty Coin Bank.
As part of the collaboration, the companies will also introduce YouTube Day at the S8UL Gaming House.
The Barbie Signature Miley Cyrus Collectible Doll is inspired by the artist's appearance in the "Golden Burning Sun" music video.
Designed as a multi-attraction family experience, the project will bring several of Hasbro’s well-known brands into a dedicated physical entertainment environment.
Designed as a multi-attraction family experience, the project will bring several of Hasbro’s well-known brands into a dedicated physical entertainment environment.
Alongside this launch, Bandai is also introducing Godzilla Scramble, a collectible figure series that adds a playful transformation element to the franchise.
Additionally, members of adiClub can unlock and redeem digital rewards through the adidas app during the campaign period, including in-game pins, icons, and sprays.
As part of the partnership, the adidas Starr Cup event is being hosted within Brawl Stars from June 18 to July 2.
As part of the collaboration, Chinese Wok will introduce film-inspired branding across stores alongside a series of consumer engagement initiatives.
The game additionally supports local multiplayer functionality for up to four participants.
The collection is scheduled for release on November 6 across multiple gaming platforms.
As part of this year's celebration, Disney has introduced several new licensed products and collaborations.
The campaign has been conceptualised and executed by Django, Avvatar’s creative and strategic agency partner.
As part of the rollout, Vans will introduce a new Golden-inspired collection later this summer.
As part of the celebration, Sony MAX has also unveiled a new brand film titled Match Made in Heaven, featuring Aamir Khan.
The celebration brought together Bollywood actor Tiger Shroff, digital creators, and BTS fans to mark the arrival of the collaboration in the country.
As part of its debut, Eros Music Worlds has introduced seven AI-native artists inspired by characters from the company's film library.
The collaboration was facilitated by MMM Media Works.
The collection is currently available through ShopBritto.com, Romero Britto Fine Art Galleries, and select Britto Stores worldwide.
The launch event witnessed enthusiastic participation from attendees, with chants of "Jai Jagannath" filling the venue as the trailer was screened.
The collection is aimed at connecting with both Spider-Man enthusiasts and the skateboarding community, a segment where Element has maintained a strong presence over the years.
As part of the U.S. tour, UNO Social Clubs will visit Philadelphia, Brooklyn, Miami, Houston, and Los Angeles.
The partnership with The Woobles marks the first collaboration between the crochet kit company and Sonic the Hedgehog.
‘Z’ to expand licensing opportunities in India for its rich content IPs, leveraging the expertise of Bradford License
The initiative marks the first time a live international women’s cricket tournament will be screened in theatres nationwide.
The release also introduces first-ever trading cards for several characters from upcoming productions.
The new range combines classic Peanuts imagery with interactive and sensory play features aimed at early childhood development.
The collection aims to bring Pokémon-themed style to pets while appealing to collectors and enthusiasts of the brand.
The new product is currently available for pre-order worldwide through LEGO’s official website and is scheduled to arrive in retail stores on August 1.
Building on that idea, Alan Walker collaborated with Sting Energy and Formula 1 to create a track that incorporates sounds linked to racing.
Created in partnership with Hasbro, the games retain the core elements of the original titles while introducing audio-led mechanics, faster-paced gameplay, and enhanced interactivity.
The launch also builds on the popularity of Beast Games, which became one of the most-watched unscripted shows on Amazon Prime Video during its debut season in 2024.
The collaboration brings together Zakir Khan’s storytelling-driven comedy and Grameen Kulfi’s positioning around traditional Indian flavours and nostalgia.
Each Mystery Egg contains a character designed in the brand’s signature duck-inspired style.
The launches include the Star Wars Retro Collection: Star Wars: A New Hope Multipack and the Marvel Legends Series Onslaught figure.
The initiative is centred around FIFA Super Soccer, the official FIFA game on Roblox, which will serve as the primary hub for the event.
The launch forms part of VRB Consumer Products’ broader expansion strategy within the beverage segment.
The new collection reimagines some of the NFL’s most recognized franchises in a smaller format while retaining Funko’s signature stylized design.
The company has also added the Pink Pineapple Refresher to its menu, a light pink beverage featuring pineapple, raspberry, and hibiscus flavours.
The game places players in the role of Skeletor as he races through Snake Mountain and across Eternia.
Developed by Warner Bros. Games Boston, the game transports players into the world of Westeros during the Targaryen Civil War.
The launch comes as the FAST streaming model gains traction in India alongside growing connected TV adoption and increasing demand for ad-supported viewing experiences.
The offering includes three themed doughnuts and a custom dozen box inspired by the heroes and villains of Eternia.
Monopoly “Star Wars: The Mandalorian and Grogu” is slated for release in June following the current pre-order phase at Walmart.
Audio & Beyond and Funktion-One demonstrated the brand’s loudspeaker technologies through DJ performances, live music, and multiple audio formats.
Through the launch, OREO is seeking to deepen its connection with consumers through pop culture and fan-driven collaborations.
The collaboration brings a new range of character-inspired doughnuts and themed packaging to participating Krispy Kreme stores across the country.
The company has been expanding its presence across markets and platforms through regional content distribution.
the collaboration aims to introduce an entertainment-led element into India’s evolving snacking market.
The collection has been developed in collaboration with multiple licensing and retail partners and is inspired by the film’s storyline and characters.
Funko is also introducing new Spice Girls-themed POP! keychains as part of the wider launch.
The game became available for pre-order on May 20 and is scheduled for full release on July 15.
The film is being produced by Beau Flynn under FlynnPictureCo. along with Ramsey Naito, while Shelby Thomas will oversee the project for FlynnPictureCo.
Season 13 of the series launched in March and became the number one kids’ show in 29 countries.
The anniversary campaign will include new doll collections, a podcast series, designer collaborations, licensed merchandise, and music releases.
Disney Consumer Products has partnered with brands including Crocs, Mattel, LEGO, Topps, and Walmart for themed merchandise, collectibles, and promotional activities linked to the film releases.
As part of the campaign, Parle is also distributing limited-edition physical sticker sheets to select consumers across metro cities.
The collection has been introduced in two separate editions aimed at different consumer segments within the trading card and entertainment collectibles market.
The film concludes with a comic reference to the phrase “raita phail gaya,” followed by the introduction of the Catch Raita Masala Sprinkler.
The tour will bring elements from the film to arena venues across multiple international markets.
In his new role, Kodesia will focus on expanding Netflix’s original content pipeline, licensing partnerships, content strategy, and broader entertainment ecosystem development in the Indian market.
Kodesia also led scripted content development at Arré, where he focused on original intellectual property creation and OTT partnerships.
The collaboration will also extend to Angry Birds 2 through two in-game events.
The collaboration comes amid rising demand for anime content in India, especially among younger audiences and regional language viewers.
Over the years, the company has expanded beyond print into digital platforms, animation, audio storytelling, and merchandise as it adapts to changing consumer preferences.
Imagicaa World Entertainment is among the players adapting to this shift by expanding beyond traditional amusement parks through IP-led collaborations, indoor entertainment formats, and regional expansion plans.
The collection includes juniors’ and girls’ apparel, accessories, backpacks, water bottles, and throw pillows developed in partnership with Bioworld and Mad Engine.
The service built scale through locally focused originals and ad-supported streaming offerings.
The campaign has been developed to connect with Gen Z audiences and younger consumers through story-driven digital content.
The partnership was led by Bisleri, with the tour serving as a key activation within its broader engagement strategy.
As part of the programme, children and their caregivers spent the day at Imagicaa, engaging with rides, themed attractions, interactive entertainment, and group activities.
The range spans LEGO DUPLO, LEGO 4+, and LEGO 5+ categories, catering to children aged 2 to 5 years and above.
Rao is expected to lead Roblox’s India strategy, focusing on expanding its creator ecosystem, strengthening partnerships, and driving user growth.
The collection is designed around the film’s narrative and includes collectible figures, movie-themed playsets, and role-play toys.
The toy line extends the brand’s reach by enabling fans to engage with the franchise beyond live events.
The first release under the partnership, titled Topps x McLaren Racing 2025, focuses on the championship legacy of McLaren’s racing teams.
For younger builders, the LEGO BrickHeadz Shrek set is designed for ages 10 and above and includes Shrek, Donkey, and Gingy.
The “Secret Identity” collection features 12 NHL players displayed on flip lenticular cards, allowing collectors to view players in their team uniforms as well as alternate everyday looks.
The new Dolby Cinema auditorium will open to the public on April 24, 2026, at LA Cinema’s property in Thiruverumbur, Trichy.
Robert, known for his work on M.A.D. on M.A.D. and his digital platforms “Art Guy Rob” and “Mad Stuff With Rob,” led the creative direction for the campaign.
As part of the agreement, JioHotstar will serve as the exclusive home for HBO Max in the country.
The initiative is designed to extend the brand’s presence beyond traditional entertainment formats into interactive digital engagement.
The campaign has been conceptualised by WPP Open X, led by VML.
The sets are available for pre-order starting today and will be released globally across LEGO stores on August 1.
The model, comprising 1,903 pieces, recreates the distinctive design of the 1930s twin-engine aircraft that played a key role in the evolution of commercial aviation.
These games are designed to encourage shared play experiences among friends and family in a living room setting.
In the game, players follow Bluey and Bingo as they discover their father’s old camera and set out on a family journey.
As part of the collaboration, Kuku TV has launched the #DhoniWatchesKukuTV campaign, supported by a brand film built around the line “aap Mahi ko dekhte ho, aur Mahi Kuku TV ko.”
The timing aligns with the expansion of OTT platforms, short-form video, and streaming services, which continue to drive demand for diverse and culturally rooted music.
The film also showcases popular titles available on the platform, including Black Clover, Blue Lock, and One Piece, as the platform looks to increase engagement among Indian viewers.
This collection brings together specially curated bestsellers, now reimagined with charming Winnie the Pooh, Piglet, and Tigger-inspired packaging, a must-have for fans, collectors, and beauty lovers alike
The exclusive FRIENDS x CaratLane collection brings the charm and nostalgia of the iconic sitcom into the world of gold and diamonds.
As part of the film’s development, King will co-write the screenplay with Tony Award-winning writer Steven Levenson.
The limited-time pop-up invites witches, wizards, and Muggles alike to step into a magical world inspired by the beloved Wizarding World.
The collaboration brings four iconic Chuck Taylor All Star designs to life, each inspired by fan-favorite characters—Naruto, Sasuke, Gaara, and Kakashi.
The series is expected to delve into previously untold adventures of the Hawkins gang during the winter of 1985.
Additionally, Story TV will acquire the rights to the romantic-thriller series Hello Mini and reimagine it in a vertical microdrama format tailored for mobile viewing.
The event is expected to attract a wide mix of music lovers and concertgoers who value live entertainment and community-driven celebrations.
Sami will release a series of original non-film singles through Zee Music Company, marking the start of a fresh creative phase.
Another highlight is the Protect The Galaxy shower gel, featuring a fragrance blend of blueberry, rose, and apple notes.
A major highlight of the showcase was the live personalization studio, where a professional artist crafted bespoke calligraphy artworks and illustrated name cards using DOMS products.
As part of the collaboration, Times Prime members who choose an annual Crunchyroll subscription will receive a complimentary two-month trial.
This concept comes alive in a newly released campaign film set around a fictional press conference featuring Marvel cosplayers.
The range reimagines the epic storytelling, legendary creatures, and heroic characters of Dungeons & Dragons into an interactive and discovery-led toy format.
The upcoming toy range will reflect Salish’s distinctive identity, combining trend-driven aesthetics with lifestyle-inspired features and collectible elements tailored for kids and tweens.
These participants represent a wide spectrum of cinematic, television, animation, and publishing properties with established international credentials.
The campaign comes amid a sharp rise in anime consumption across age groups in the country.
Inside the compact, collectors will find five mini dolls along with show-inspired accessories.
Comprising 793 pieces, the set recreates the Aston Martin Vantage GT3 with real metal components, reflecting the aerodynamic styling, wide stance, and motorsport engineering of the original race car.
Bebefinn Town is available in multiple languages, including English, Spanish, Portuguese, Japanese, and Korean.
WildBrain serves as the exclusive distributor of the single-IP “Pokémon” FAST channel through its partnership with The Pokémon Company International.
The first set from the partnership will be available for pre-order this spring, with more sets scheduled to roll out in 2027.
The collaboration represents Hasbro’s continued focus on revitalising legacy franchises, with the new merchandise line drawing inspiration directly from the film.
Inspired by the world of Bridgerton, the collection positions authenticity as the true “talk of the ton,” combining cultural storytelling with everyday care rituals.
The newly launched studio is positioned to back stories that strike a balance between artistic integrity and commercial viability.
Inspired by Marvel’s iconic superheroes and powered by Gritzo’s science-led nutrition approach, the range extends beyond just food products.
With the show reaching audiences worldwide, the collaboration aimed to send a few fans on journeys of their own, enabled through Goibibo’s travel offerings.
The first original release to emerge from the partnership, One Night of The Traitors, is set to launch across multiple international territories.
Together, the albums set the tone for a broader sonic identity that blends food, culture, and entertainment.
Gameplay centres around finding hidden keys scattered across the house, with guidance from Bluey and her family to unlock new rooms and spaces.
Scheduled to go on sale from July, the POP! Vinyl “Bluey” range will feature characters from the animated series that have resonated strongly with audiences across age groups.
Designed as a seven-day winter-themed experience, the event follows Paddington as he receives a surprise parcel from Aunt Lucy packed with seasonal gifts.
a 30-minute documentary special titled “Disney Princess: Create Your World – Mattel and Viktor&Rolf” will premiere on Hulu and ABC Owned Television Stations’ digital platforms beginning March 24, 2026.
The collection is set to launch in March and will be available on Loungefly.com as well as through select global retail partners.
As a Co-Powered By partner, Vinod Intelligent Cookware is showcasing its wide product portfolio throughout the show.
The films conclude with a sharp line that encapsulates both the brand’s point of view and the product’s attitude: “Undiplomatically Delicious.”
Across categories, the designs focus on themes of friendship and celebrating life’s everyday pleasures.
The episodes blend behind-the-scenes moments with immersive visuals of landscapes, species, and habitats.
The partnership aims to introduce anime to newer audiences beyond its traditional fanbase while deepening engagement with existing viewers.
UMG will launch a series of artist activations on Roblox in the coming months, beginning with Stray Kids, who are signed to JYP/Republic Records.
The crossover brought together two of the most influential preschool entertainment franchises, extending their reach across digital music and video platforms during the holiday season.
The platform was unveiled at the Consumer Electronics Show (CES) 2026, marking what the company described as a major evolution of the LEGO System-in-Play.
The experience was further amplified with snake-themed stickers, specially curated audio jingles inside cinema washrooms, and ushers sporting themed accessories to add to the immersion.
Extending the campaign beyond the film, the brand has partnered with Zepto for a short-term activation.
The holiday programming comes at the close of a landmark year for RWS Global.
The campaign also highlights artwork created by children, which appears across Happy Meal boxes and promotional materials, celebrating authentic creative expression.
Through the films, Barbeque Nation is presented as a welcoming space where these real-life bonding moments unfold.
Shot with a gentle and relatable tone, the film captures Kapoor unwinding and dancing freely during her ‘me time’.
The new FIFA title will be part of Netflix’s growing portfolio of TV-playable games, and further details are expected to be revealed in 2026.
The campaign leverages Aoora’s strong fan base and growing influence among Indian youth, focusing on short-form, music-driven content.
From innovative menus to immersive ambience, Bollywood-powered restaurants are redefining India’s dining culture.
The collaboration marks the introduction of Pond’s Anti-Blue Light UV Miracle, a next-generation sunscreen designed to meet the demands of today’s screen-heavy lifestyles through a high-impact experiential launch.
DC Shop has also released a premium poster featuring the film’s teaser artwork, showcasing Milly Alcock as Supergirl/Kara Zor-El.
Additionally, the planter will be available as official Ikkis merchandise exclusively on IGP for a limited period.
Within the experience, players step into the role of makeup artists preparing characters for important life moments.
Dream Theatre will work closely with best-in-class partners across categories to expand Mattel’s licensed merchandise footprint.
Coverage will feature studio shows, expert panels, and highlight packages, providing a comprehensive viewing experience for tennis enthusiasts.
On Day 1 of the event, Shaily Mehrotra, Founder & CEO, Fixderma, took part in a panel discussion alongside actor Isha Koppikar.
The limited-edition eyewear comes in officially licensed Fallout collector’s packaging and includes a custom protective case, microfiber pouch, cleaning cloth, and a 12-month warranty.
Under the agreement, Bhansali Productions will exclusively sell the music rights of all its future films to Saregama through a pre-agreed pricing framework.
The acquisition underscored Warner Music India’s commitment to investing in and scaling authentic regional cultures.
The rerelease coincides with the 50th anniversary of the iconic Universal Pictures and Steven Spielberg film, “Jaws.
Valued at an astonishing $82.7 billion in total enterprise value, the deal has quickly become one of the most talked-about developments of the year.
The township will also feature extensive lifestyle and entertainment zones, aimed at offering a wide range of leisure amenities for residents and visitors.
The 2.0 edition enhances the experience with exclusive apparel and accessories representing all four Hogwarts houses.
Panday’s rising profile, following his success in Saiyaara, brings authenticity, youth appeal, and a spirit of individuality that aligns with the brand’s heritage and the launch of the H-D X440 T.
Drawing inspiration from three iconic Rolling Stone covers that spotlighted Marley, the collection captures defining milestones from the musician’s storied career.
Netflix expects $2bn–$3bn in cost savings by reducing operational overlaps.
Set to release on 5 December 2025, the partnership aligns the brand with the film’s narrative themes, reinforcing Pexpo’s focus on durability, wellness, and responsible consumption.
Toy companies are stepping boldly into the gaming arena, partnering with franchises like Super Mario, Pokémon, Dungeons & Dragons, Roblox, Minecraft, and more.
The association felt natural and creatively aligned, given the film’s vibrant, youthful tone and its glamorous female cast.
Debuted on December 1, the series reimagines Disney’s iconic Mickey & Friends characters through the artist’s vibrant pop-art aesthetic.
In 2025, collaborations are no longer simple promotional tie-ins—they’ve become cultural moments, fan-driven touchpoints, and high-impact marketing engines.
The lineup spans a range of apparel, including sun-washed fleece, a satin-trimmed jersey with embroidered accents, and graphic-heavy T-shirts and hoodies.
Showcasing more than 300 items, the MINISO | Disney’s Zootopia Collection includes collectible toys, homeware, stationery, and accessories designed to infuse everyday essentials with the charm of Zootopia.
With Pokémon UNITE’s growing popularity and a rising competitive base in India, the 2026 season aims to strengthen the pathway from local champions to international contenders.
The limited-edition store allows fans to browse and purchase Stranger Things merchandise using hand gestures, inspired by the on-screen powers of the show’s protagonist.
The deal also grants Warner Music India exclusive rights to distribute all upcoming Ultra Music releases for the duration of the partnership.
The film leverages the on-screen pairing of Tanuja and Kajol to reinforce the message that Kellogg’s Muesli is relevant for all age groups.
Designed to create engagement both in-store and online, the campaign will be rolled out across KFC restaurants nationwide.
The latest finish is now available for both the kid-sized Fender x Loog Stratocaster and Telecaster models.
“Stranger Things” Season 5 will be released in three volumes, giving viewers a structured and suspense-filled conclusion.
India’s theme park landscape continues to expand rapidly, making them a major contributor to the nation’s growing entertainment and leisure sector.
The first release includes over 100 unique Formula 1-inspired Elite Action cards in various colors and special edition foil variations, totaling more than 1,000 unique cards.
The campaign will extend across digital platforms, social content, and on-ground activations.
Potential film characters include Labubu, the lead monster doll, along with Zimomo, Mokoko, and Tycoco, among others.
Set to become a landmark attraction for families, the upcoming experience will immerse visitors in the colourful universe of HARIBO.
The event aims to welcome more than 100,000 visitors, bringing together over 50 Korean brands spanning categories such as food, lifestyle, beauty, retail, and entertainment.
The campaign draws inspiration from Rannvijay’s bold, energetic, and adventurous persona, adding a playful twist to his reality show moments.
To celebrate the launch, The Stone Sapphire has collaborated with SPAR India for a Children’s Day activation from November 7–16 across select mall atriums.
he special edition set draws inspiration from the WSQK van, which appeared in the official teaser of the upcoming season.
One of the major highlights of the evening was the Mentos Popstar Cam, an interactive experience that captured the energy and enthusiasm of concert-goers in true Mentos fashion.
Balaji Studio is positioned as a space for bold concepts, fresh perspectives, and the reimagining of storytelling in an entertainment landscape that continues to evolve rapidly.
The collaboration introduces an 80-player Springfield Island, offering a Battle Royale experience infused with the signature humor and chaos of Springfield.
Discovery have reshaped how we experience storytelling — and the reason is simple yet powerful: collaboration.
The offer is available across Cinépolis cinemas pan-India, except for select locations including Cinépolis Ireo, Cinépolis Savitri, and Cinépolis VIP.
The association with The Spirit of Kashmyr reflects the brand’s philosophy of combining Indian artistry and craftsmanship with global sophistication, creating experiences that transcend boundaries.
With only 201 units available worldwide, the collectible pays homage to Superman’s legacy through exceptional craftsmanship and symbolic artistry.
With this launch, Hasbro strengthens its branded channel portfolio, now available across all major U.S. FAST and AVOD services.
Mattel will launch products across categories such as dolls, action figures, accessories, collectibles, and playsets, with the line rolling out globally in 2026.
The campaign brings the rituals and vibrancy of Chhath Puja to life in a gamified experience designed to appeal to Gen Z and digital-first audiences.
Earlier this year, Coolabi appointed Bonkers Toys as its Master Toy Partner and Retail Monster as its North American Licensing Agent.
The 80-piece collection, set to arrive in stores globally on October 20, features exclusive artwork tees, iconic fashion pieces, and in-show-inspired styles.
In recent months, the characters have seen renewed attention in the U.S., with features like the New Yorker article on the “joys of Moomscrolling” and a special exhibition at the Brooklyn Public Library.
In this exciting new title, players step into the world of Barbie “Brooklyn” Roberts and Barbie “Malibu” Roberts as Junior Park Rangers-in-Training.
The association, which commenced on October 1, 2025, will run for two months, covering 158 episodes.
From fashion to beverages and tech, partnerships between brands and streaming giants are transforming how consumers experience entertainment.
The campaign goes beyond packaging, extending across digital platforms and retail activations, creating an immersive Halloween experience for fans across India and beyond.
The campaign’s visual storytelling brings the Halloween narrative to life—depicting Chucky’s hunt for Fanta across stores, streets, and screens.
The collaboration brings Bratz girls—Cloe, Yasmin, and Jade—into Hello Kitty’s whimsical world with custom-designed outfits inspired by her signature kawaii aesthetic.
The companies have announced the launch of the Hot Wheels Pass 'N Go 1:64 die-cast collectible, set to debut globally this fall.
The companies have announced the launch of the Hot Wheels Pass 'N Go 1:64 die-cast collectible, set to debut globally this fall.
vocus’ appearance in the series mirrors the drink’s growing popularity within Bollywood circles, where black alkaline water has become synonymous with aspiration and wellness.
From luxury fashion houses to streetwear giants, collaborations with superhero franchises have given fans the chance to wear their fandom proudly, blending pop culture with style in the most creative ways.
Both sets have been crafted with close attention to detail and precise proportions, ensuring that collectors can build highly accurate and customizable replicas.
What began as a playful experiment has now evolved into a powerful trend, showing that fashion is no longer confined to runways or boutiques—and gaming is more than just a pastime.
The platform is designed to cater to the Indian diaspora, offering a wide variety of on-demand content.
The collaboration celebrates the premiere of the highly anticipated unscripted talk show, Two Much with Kajol and Twinkle, streaming exclusively on Prime Video starting today.
With next-gen features such as Level-2 ADAS, a powered tailgate, and the debut of Dolby Atmos, the Maruti Suzuki Victoris aims to redefine innovation in its segment.
Bengaluru-born rapper Hanumankind, one of the few Indian artists to perform at Coachella, returns to headline after his meteoric rise in the global hip-hop scene.
Shin-Chan: The Spicy Kasukabe Dancers will release in cinemas across India on 26 September 2025.
The collaboration reflects a synergy between on-screen storytelling and off-screen product innovation.
The first outlet has opened in Borivali West, with new branches in Chembur and Lower Parel set to follow soon.
As 2025 rolls on, Pop Mart continues to expand Labubu’s universe.
TikTok has once again found itself in the spotlight, as reports emerge of Indian users gaining access to the platform on their devices.
Unveiled on August 27, the trailer introduces players to party-themed gameplay, where they can step inside Gabby’s magical dollhouse alongside Pandy Paws.
The build is filled with intricate and playful details.
The centerpiece of the campaign is a lively brand film featuring Sprite’s youth icon and brand ambassador, Sharvari, alongside comedy king Sunil Grover.
video games have become the ultimate stage for cultural crossovers, where pixels meet pop culture and digital worlds blend seamlessly with real life.
Over the years, Emily in Paris has extended its influence beyond the screen through several successful brand collaborations.
Malibu has joined forces with Dole to unveil Malibu & Dole Ready-to-Drink Cocktails, a new line set to debut in early 2026.
The Harry Potter: Houses of Hogwarts x Krispy Kreme Collection is being offered individually and in specially designed dozens boxes.
Part of the brand’s campaign “Big Fantasies: Give Wings to Your Imagination”, the initiative is designed to inspire creativity among children by merging art with technology.
Loyalty program members will enjoy exclusive early access to the collection from August 26–27, before it becomes available in stores and online for all customers on September 3.
“Hot Wheels Let's Race: Ultimate Speed” is being developed by Bamtang Games, licensed by Mattel, and published by GameMill Entertainment.
The latest collection transforms the beloved characters from the hit anime series SPY x FAMILY into charming and collectible plush toys, offering fans a new way to celebrate the Forger family's adventures.
he line spans three distinct themes—Snoopy Disco Party, Snoopy Dancing and Peanuts Gang Drinkware, and Snoopy Doghouse.
The game attracted more than 750,000 pre-orders prior to its release.
The limited-edition series introduces four fresh designs available in both Tile Mate and Tile Slim formats.
In the game, players step into the shoes of Barbie “Brooklyn” Roberts or Barbie “Malibu” Roberts as they explore the picturesque Canterbury Trails Park with their beloved horse, Lucky.
The event will debut in Pune at Phoenix Marketcity from August 8 to 17, followed by Bengaluru at Orion Mall from September 5 to 14.
Titled “Maybe”, the new release is a genre-blending collaboration featuring singer Armaan Malik and rapper Ikka.
Joining the lineup is the Disney Junior Mickey Mouse JUMBO Train Magnetic Tile Set, complete with 112 vibrant pieces.
y combining McFarlane’s collector appeal with Hasbro’s storied IPs, this alliance exemplifies how collaboration can elevate two powerhouse brands, redefining fan engagement and making comic culture both accessible and collectible.
Among the headline collaborations is a partnership with the WNBA and Indiana Fever, bringing back a limited-edition jersey inspired by the eerie world of the Upside Down and the fictional town of Hawkins, Indiana.
Crafted within the MOTU Origins collection, the figure is built in a 5.5-inch scale and includes 16 points of articulation.
In June, a human-sized Labubu doll sold at auction in Beijing for a staggering $150,000.
his 2D puzzle-platformer features 24 levels, ranging from Scout Elf Bootcamp all the way to Santa's Workshop.
While licensing has traditionally been the playground of multinational giants, Funskool has methodically built a licensing-led portfolio that spans international games, animation franchises, action figures, and educational kits.
The collaboration extends beyond products, branching into events and immersive community experiences that speak directly to the growing anime culture in the country.
From fashion and food to gaming and tech, these partnerships are taking movie marketing to an entirely new level.
The LEGO Icons Soundwave set invites fans to construct an intricately detailed version of the beloved villain.
In 2024, the Pop Mart revealed that Labubu had become one of its top-grossing IPs, the character has consistently outperformed expectations with every new drop.
the brand is ramping up inventory buffers, expanding regional warehousing, and forging new retail partnerships to ensure a seamless supply chain.
Adding a meaningful layer to the story, audiences will see Lois Lane wearing the Timex Cavatina throughout the film.
The brand’s association with Ananya Panday kicks off with an engaging content series titled ‘Slurp n Spill’.
The collaboration is a heartfelt tribute to Kerala’s deep-rooted culinary traditions and emotional connection with food.
The new game is set to release on October 31, 2025, and marks the first time the pups will be featured in a high-speed monster truck racing format.
As part of the initiative, JBL is showcasing its premium Live Series Headphones, True Wireless earbuds, and Soundbars, which form the heart of the campaign.
This marks the brand’s second location in India, further expanding its footprint in the country under the leadership of the Malpani Group, its master franchisee.
Freshwrapp’s foil, which is ISI-certified, is widely recognized for its versatility—it can be used for wrapping, cooking, freezing, and even serving.
Set to be available starting June 13, The Ranveer Singh Meal is a vibrant, three-item combo featuring two burger options — McVeggie (Xplode) for vegetarians and McChicken (Xplode) for non-vegetarians
The game invites players to travel through six vibrant cities, including iconic destinations like London and Tokyo, as well as the fictional town of Stilesville.
The initiative will include a dynamic social media campaign designed to spark discovery, conversation, and connection among a new generation of players.
The game also marks the return of the narrative-driven “Braking Point” mode, continuing the storyline at the fictional team Konnersport, which was introduced in F1 23.
Inspired by the fans’ unwavering love for the movie, Claire’s, an American retailer of accessories, jewelry, and toys, launched a collection featuring the beloved alien character.
The park includes Augmented Reality (AR) and Virtual Reality (VR) zones, offering dynamic, high-tech encounters with the dinosaur age.
A wave of Harry Potter collaborations is sweeping across India—and fans can’t get enough.
The launch of the Monster High x Playmobil collection is scheduled for Fall 2025 across the EMEA region, with a broader global roll-out planned for 2026.
The Creambell and KidZania collaboration is more than a marketing campaign—it is a testament to how brands can become part of the story that children remember, learn from, and enjoy.
The move comes at a time when Formula 1 is seeing remarkable growth among younger audiences.
The newly launched collection introduces three exclusive models designed to meet the diverse needs of gamers and professionals who prioritize comfort and design.
The launch introduces seven special edition, high-performance PCs, each sporting custom designs inspired by iconic elements of the Minecraft universe.
Fossil brings the legendary DC Super Hero to life through a curated line of watches, wallets, and jewelry that reflect the enduring legacy of Superman.
The collaboration goes beyond mobile screens, with Sting® x BGMI co-branded bottles hitting retail stores and e-commerce platforms across India.
In celebration of this high-profile association, Bisleri has introduced special limited-edition bottles that feature branding inspired by the action-packed film.
As of April 13, 2025, Oita Airport in Kunisaki, Oita Prefecture, has been temporarily renamed Oita Hello Kitty Airport in celebration of Expo 2025 in Osaka.
As part of the celebration, the poster and trailer of IFFI 2025 were officially launched.
The show is currently in high-speed production and is scheduled for completion by the end of 2025.
With these additions, tonies continues its mission to promote screen-free, educational entertainment that supports cognitive and emotional development through the power of storytelling and music.
The franchise is launching an all-new digital game titled Teletubbies: Custard Chaos in collaboration with Smobler, a next-gen gaming studio based in Singapore.
Each toy will be designed to challenge young minds, offering hands-on learning inspired by real-world science and engineering.
Each set in the lineup is inspired by iconic Hot Wheels designs, featuring precision details, customization options, and real metal components.
With FLIQS, Watcho is building a space where creators—especially those with original, regional, or unconventional narratives—can break through traditional barriers.
Following the overwhelming response to its first pop-up in Gurgaon, the brand brings the Wizarding World to Bengaluru from May 1 to June 3, 2025.
Minecraft continues to evolve into a global lifestyle brand, offering fans new and meaningful ways to engage with the world’s most popular sandbox game.
This new edition pays homage to the enduring legacy of Exile on Main Street, widely regarded as one of the band’s most influential works.
The limited-edition packs feature fan-favourite characters such as Spider-Man, Iron Man, Captain America, Thor, and Captain Marvel.
As part of the expansive development, Bharti Real Estate has earmarked 300,000 sq ft — approximately 10 percent of the total leasable area — specifically for a global entertainment park.
Planning your next visit to one of the entertainment parks, but can’t choose the perfect destination? The article can help you make up your mind as it covers the Top 7 Entertainment Themed Parks for Kids in India that promise nonstop fun, adventure, and p
More and more fashion and beauty brands are partnering with the entertainment industry and creating exclusive products that merge style with storytelling.
By introducing content in Hindi, Tamil, and Telugu, the brand aims to make Hello Kitty’s magical adventures more accessible and enjoyable for a wider audience.
According to a recent report, the Indian toy market is projected to grow at a compound annual growth rate (CAGR) of 12.10 percent from 2025 to 2031.
As Head of Global Business Development, Cheng will focus on identifying expansion prospects, forming strategic alliances, and leveraging new opportunities in key international markets.
Disney characters have been seen embarking on magical adventures, overcoming challenges, confronting villains, and experiencing personal growth in a way that captivates audiences of all generations.
The 2025 LEGO Brand Days collection caters to a wide range of interests, offering something for every enthusiast.
Looking ahead to the next five years, the company’s vision is to make Jai Jagannath a household name across India.
Shinchan’s growing popularity in India has been fueled by Sony YAY!, which has been airing new episodes and movies in multiple Indian languages since 2024.
The campaign featuring Karan Aujla launches today, marking the start of a comprehensive promotional initiative spanning digital platforms, outdoor activations, and retail outlets.
The collaboration will see CakeZone introduce a special range of cakes and single-serve desserts, while Olio Pizza will launch the Motu Patlu Kids Meal featuring collectible add-ons.
The brand's journey is a testament to its commitment to delivering high-quality content that blends entertainment with education.
Developed in collaboration with Single.id, the cross-reward program identifier by Enigmatic Smile, the ‘DHONI’ app grants users access to Single.id’s vast retail network.
Positioned as an audio-first platform, Velvet curates engaging, cinematic, and imaginative audio content, predominantly in Hindi, with plans to introduce content in English and other Indian regional languages soon.
The lineup, featuring brands such as AXOR, Bata, Being Human, LEGO, The Souled Store, TVS NTORQ, Welspun, and more, spans across apparel, accessories, footwear, home essentials, and two-wheelers.
With Peppa Pig being a favorite among young audiences worldwide, this latest launch is expected to be a hit with both children and parents.
Running from 7th February to 16th February 2025, the campaign aims to bring moviegoers closer by helping them discover their unique love language through the world of cinema.
The collection will be available exclusively on A47.in starting February 7, 2025, giving fans an opportunity to own a piece of cinematic history ahead of the film’s release.
By integrating Barbie, Kiddopia aims to provide young learners with a dynamic and interactive educational experience, making foundational concepts more appealing and enjoyable.
The limited-edition footwear celebrates the iconic band's legendary animated film, featuring two unique designs that capture the spirit of their 1968 musical adventure.
The range includes a first-of-its-kind yellow Oreo cookie in India, featuring 16 unique Pokémon designs, making it a collector’s delight.
A range of Bosch appliances, including hobs, ovens, dishwashers, and refrigerators, will feature prominently on the show.
Set against contrasting backdrops of rugged quarries and bustling cityscapes, the campaign features Kartik Aaryan showcasing the Brezza's versatility and dynamic performance.
For enthusiasts and collectors, celebrating these villains through themed merchandise is an exciting way to showcase their admiration.
Powerkids Entertainment’s licensing endeavors have been marked by strategic collaborations that amplify its flagship franchises, particularly "The Jungle Book."
Amazon Prime Video India has taken an innovative approach to promote the series by humorously “unwelcoming” Hathi Ram to Nagaland.
Located at Raghuvanshi Mills, Lower Parel, this vibrant new destination spans 11,000 sq. ft. and offers an unparalleled experience for children up to 9 years old.
The promotional campaign is now live across Ospree Duty Free’s stores in key cities, including Mumbai, Lucknow, Jaipur, Amritsar, and Ahmedabad.
As a co-sponsor of MTV Roadies Double Cross, Avvatar India brings its ethos of performance, strength, and determination to the show.
The campaign emphasizes Tide’s Ultra Oxi Boost Power PODS as the ultimate solution for tackling even the most challenging stains, both within the MCU and in real life.
This announcement comes just one day before the highly anticipated launch of the POCO X7 series, set for January 9 at 5:30 PM.
This launch coincides with the 30th anniversary of The Lion King, a beloved classic that has captured the hearts of Indian audiences for decades.
This enchanting collection is a tribute to Harry Potter fans, offering a magical range of eyeglasses that capture the spirit of the Wizarding World.
boAt has launched the exclusive Deadpool Edition Airdopes Alpha, available solely on Flipkart and the boAt website.
This innovative partnership marks VAHDAM India's second collaboration with Paramount.
This exciting collaboration, featuring Bollywood filmmaker Karan Johar and television actors Karan Wahi and Karanvir Bohra, introduces a gourmet snacking option for every binge-watching session.
The campaign, #PlayItLarge, was trending on Twitter on December 28th, 2024, following the show's premiere.
Coupled with RiteBite Max Protein's nutritious offerings, the initiative encourages a mindset shift toward proactive, healthier living by making fitness goals more achievable and enjoyable.
Here we delve into how creative education platforms are innovating to combine traditional learning methods with cutting-edge technology, creating a harmonious blend that appeals to both children and parents.
boAt has launched the exclusive Deadpool Edition Airdopes Alpha, available solely on Flipkart and the boAt website.
Clovia has introduced its nightwear collection featuring the beloved Garfield character.
The WaysToLays journey began with celebrated chefs like Kunal Kapur and Manish Mehrotra, alongside food content creator Shivesh Bhatia.
The campaign is more than just a promotional effort; it’s a call to action for individuals to embrace the New Year with purpose and reflection.
The campaign underscores boAt’s commitment to blending cutting-edge technology with a touch of humor.
Festival-goers will also have access to exclusive Squid Game merchandise and themed photo opportunities, adding another layer of excitement to the event.
7 Iconic Gaming Characters and Their Epic Merch You NEED to Own in India!
The video provides an entertaining twist, bringing together the world of food delivery and crime-solving, in a fun, unexpected way.
Mondelez India brings this poignant message to life, urging consumers to pause and relish the exquisite notes of Cadbury Bournville’s intense dark chocolate.
This year’s festival lineup features an exciting array of India's top musical talent, bringing together a diverse mix of genres.
The alliance will offer an exclusive selection of shows from the PowerKids and Kartoon channels, featuring a mix of nostalgic classics and modern-day hits.
The power of collaboration lies in its ability to bring together different worlds, creating something that speaks to millions.
The collaboration perfectly highlights how boAt’s premium sound and Zepto’s rapid delivery combine to ensure every celebration is seamless.
The special edition pack has been curated for India in partnership with Universal’s licensing partner, Black White Orange.
Sirona is introducing its award-winning PeeBuddy products to ensure women no longer have to compromise on their comfort or well-being during live events.
The campaign taps into the Korean wave, or Hallyu, which continues to captivate Indian audiences through its music, fashion, and entertainment.
Grammy-nominated artist Jorja Smith will make her India debut, captivating audiences with her soulful sound.
The project includes three carefully curated song recreations that aim to captivate audiences by blending nostalgia with a contemporary touch.
The campaign leverages collaborations with popular regional influencers to showcase Kurkure as the ultimate snack choice in Uttar Pradesh.
This special edition is a tribute to the high-energy vibe of MTV Hustle 4, blending the worlds of entertainment and cuisine seamlessly.
The campaign introduces a playful concept—AI progressing so fast that humans might struggle to keep up, losing opportunities to pause and unwind.
Over the decades, cartoons have evolved, captivating new audiences while keeping the legacy of classic characters alive.
This marks the first-ever movie-themed banana chip flavor, a unique tribute to Pushpa’s strength and resilience.
The 25-ticket set, created by Precious Sound in collaboration with B.H. Mayer commemorates each venue from the legendary month-long tour.
The campaign beautifully captures the essence of childhood—unfiltered honesty, boundless curiosity, and a dash of cheeky humor.
Currently serving as the Business Head for the Hindi-speaking Market (HSM) and Content Head for Disney+ Hotstar (Hindi), Bose has more than a decade of experience in the Indian entertainment industry.
The three-film series spotlights MakeMyTrip’s wide-ranging accommodation options, including International Hotels, Homestays & Villas, and Domestic Hotels.
Each frame in this collection pays homage to Iron Man’s legendary suit design and Tony Stark’s refined elegance.
The “Beats x Kim” collection is already out now and is available through Apple.com/in, select Apple stores, and authorized retailers.
By encouraging youth to find their own rhythm and carve unique paths, the campaign reminds everyone that staying true to oneself is rewarding.
The Baby Shark zone is packed with activities designed to engage, entertain, and inspire kids of all ages.
‘Maati,’ which debuted in October, will see its tracks released over the coming two months across Warner Music India’s YouTube channel and social media platforms.
The campaign highlights the Mentos Rainbow Roll, a fan favorite in the Mentos lineup, celebrated for its variety of fruity flavors like strawberry, orange, watermelon, and pineapple.
The Andaz Apna Apna merchandise collection will be available exclusively on www.a47.in starting November 4, 2024.
Tata Tea Gold VitaCare’s enriched formula with essential vitamins—D, B12, B6, and B9—offers a simple solution, providing 30 percent of the daily recommended intake of these vitamins with just two cups.
The #ScreamForPulse contest encourages participants to use their voice to control an on-screen character that jumps and collects Pulse candies.
Themes such as anime conventions, cosplay, and goods and services associated with any colored or themed event, have reached popularity in organizing and providing fora for recognition and celebration.
Alongside Koechlin and Thakur, the campaign enlists renowned chefs Guntas Sethi and Saloni Kukreja to inspire home cooks, showcasing Morphy Richards' appliances and their versatility.
To make this collection even more appealing, Cadbury has partnered with Bollywood’s beloved couple, Saif Ali Khan and Kareena Kapoor Khan, lending an air of glamour and sophistication to the launch.
The collaboration showcases the signature charm of actor Kartik Aaryan while highlighting Chinese Wok’s authentic Desi Chinese cuisine.
For over five years, BACARDÍ has hosted India’s largest Halloween parties, making CASA BACARDÍ a synonymous name with the festive season.
Fans can expect to see digital collectibles from iconic films such as Jab We Met, Khakee, Golmaal Returns, and Masti, among others.
Pokémon Go's upcoming Festival of Lights event will take place in Bengaluru on November 3, 2024, at Phoenix Marketcity.
Sanrio Sets Sights on India: Hello Kitty's Premium Fashion Foray with PERO Marks New Era of Expansion
By teaming up with these beloved Bollywood icons, Cellecor aims to expand its reach and connect more deeply with audiences across the country.
Central to this partnership is the introduction of the "Greed Corner" within the Bigg Boss house, where contestants will have the opportunity to enjoy a variety of Go Cheese items.
With a total of over 215 points of sale, KAZO’s Disney-inspired collections are now more accessible than ever, allowing fans to easily discover and purchase their favorite items.
This campaign reimagines PUMA's iconic slogan, “Cricket Is Everyone’s Game,” with the provocative tagline—YOU NEED BALLS.
The product will first be launched in South India, with plans to expand to pan-Indian markets through e-commerce platforms.
Following his departure, Vinciquerra will continue to support the company in an advisory role, taking on the position of non-executive Chairman until the end of 2025.
A standout feature of this campaign is Ananya Panday speaking in Korean, marking a first for an Indian actor in a digital campaign.
Sonam Kapoor makes an appearance in the film, revealing the secret behind the baby’s smooth and soft skin: Johnson’s baby cream.
In a game-changing move that’s set to redefine India’s entertainment landscape, Reliance Industries Limited (RIL) and Disney have joined forces in a staggering ₹70,350 crore merger.
This new collaboration with Marvel marks another exciting chapter in Coca-Cola’s ongoing efforts to bring innovative experiences to its global audience.
The collaboration will feature co-branded campaigns, product lines, and experiences that connect the TransformersONE movie with Bisleri's products.
This eagerly awaited collection is timed perfectly with the release of the highly anticipated Transformers One film, offering fans a fashionable way to celebrate the blockbuster movie.
Priyanka, known for her iconic style, posted a mirror selfie wearing the colorful T-shirt, captioning it, "Still love my @chachachaudhary_official t-shirt. Thx @anushkasharma."
In a candid conversation, Dhimant Bakshi, CEO at Imagicaa shared his vision for the brand, its expansion plans, and how Imagicaa is shaping the theme park and merchandise experience in India.
This is not just about entertainment; it’s a billion-dollar business opportunity. With over 156.6 million Hallyu fans globally and 15 million in India alone, Korean companies are increasingly recognizing the potential of expanding into India.
For a limited time, fans can indulge in the exclusive Barbie x Krispy Kreme Collection, available at participating Krispy Kreme locations.
This unique collaboration features Bollywood filmmaker Karan Johar and television actors Karan Wahi and Karanvir Bohra.
The launch will feature an exclusive collection of 3,333 unique digital avatars of Geet, which will be available for purchase.
The new "Beetlejuice" collection continues this tradition by reimagining the brand’s best-selling phone cases with distinctive designs inspired by the beloved Tim Burton film.
This collaboration represents a perfect fusion of Medusa's renowned brewing expertise and the captivating world of the HBO Original series, "House of the Dragon," creating a truly unique offering in India's beverage market.
Timed with the streaming of Season 4 of the beloved Netflix series, this collection brings the allure of Parisian sophistication to tea lovers across the U.S.
The collection features meticulously designed frames that embody the essence of each Hogwarts house.
To capture the film’s suspenseful essence, Ospree Duty Free created a dark, immersive room experience that mirrors the film’s chilling ambiance.
Marvel's 'Deadpool & Wolverine' Sparks Massive Brand Collaborations in India
This limited-edition lineup is inspired by the iconic '90s Barbie DreamHouse.'
On Instagram, Reynolds thanked fans for their support, calling the success "kind of hard to process."
To celebrate this collaboration, boAt has introduced the exclusive Deadpool Edition Airdopes Alpha, which will be available exclusively on Flipkart and the boAt website.
This collaboration spans multiple sectors, including apparel, accessories, food and beverage, and technology.
The company’s licensing and merchandising division has joined forces with notable artists such as Raul Urias and Jisu Choi, Daniel Mackey and Berthet One, and Dennis Gabbana and Tik Ka from East.
Set to release on July 26th in English, Hindi, Tamil, and Telugu, the film promises to be a cinematic spectacle eagerly awaited by fans worldwide.
The new packaging, available in both tetra packs and bottles, aims to enhance the enjoyment of mango enthusiasts, turning every sip into a memorable experience.
The collection was launched at Bonkers Corner’s flagship store in Lower Parel, Mumbai, providing fans with an immersive experience to explore and purchase new items.
The eighth season, Learning with JJ, follows JJ and his friends as they learn new things through fun educational songs about the days of the week, numbers, shapes, and more.
The 20,000-square-foot entertainment destination offers an enchanting experience for children and families, functioning as a vibrant, interactive STEAM-based play center.
From turning Garfield into a Chief Pet Officer for Motel 6 to Burger King’s Garfield-themed menus, brands are leveraging the popularity of the lazy, lasagna-loving fat cat.
India proudly ranks as the second-largest consumer of Korean content, witnessing a staggering 775 million views for the renowned K-pop group BTS on YouTube in 2023 alone.
While in 2025, Paramount Global will re-launch Dora followed with the much-awaited SpongeBob animated feature movie.
With a strong presence in Asia, the Middle East, and India, Hasbro is broadening its reach in various formats to enhance its brand growth.
The Mighty Indians,’ an intellectual property owned by Mumbai Indians, represents a groundbreaking venture in India.
Mattel has announced a multi-year strategic partnership with Outright Games, a publisher of family-friendly interactive entertainment. The partnership kicks off with the release of three new games.
During a recent earnings call, Mattel Inc. disclosed its financial results for the first quarter, reporting a net loss of $28 million, a significant improvement from the previous year's loss, along with an enhanced gross margin.
Opening on June 5, this 60-minute experience merges the nostalgia of Lite-Brite with state-of-the-art technology.
As the animated show celebrates its 20th anniversary this year, the rich storytelling for all family listening occasions has been created to reaffirm Peppa Pig's commitment to providing quality entertainment for families.
In this collaboration, Organic Harvest's range of 100 percent certified organic skincare products takes center stage.
In the coming months, Hasbro will launch the iconic Tonka brand with a new toy line for kids in India, adhering to required quality standards.
Crunchyroll and JioCinema are streaming anime in regional languages such as Hindi, Tamil, and Telugu. Similarly, Cartoon Network India is broadcasting anime in Hindi, Tamil, Telugu, Kannada, and Malayalam.
Muse Communication is now planning a major expansion in India by collaborating with multiple agencies, content platforms, and brands to launch various projects.
Crunchyroll is now exploring more licensing opportunities specific to India, Southeast Asia, and worldwide to enhance fan experiences.
A recent report estimates the global anime market to be of an impressive $31.2 billion in 2023, with a projected Compound Annual Growth Rate (CAGR) of 9.8 percent from 2024 to 2030.
Keebler is delighting moviegoers with its Limited Edition Despicable Me 4 Rocky Road Fudge Stripes.
The collection includes essential school items such as school bags, lunch boxes, pencil boxes, water bottles, and activity books, all adorned with bright colors and attractive designs featuring beloved cartoon characters.
According to a recent report, the highest-grossing media franchise of them all is Pokémon, with estimated revenue of $147 billion. Of that sum, the majority ($103 billion) comes from merchandise sales, followed by video games, trading cards, etc.
Disney CEO Bob Iger announced during a recent earnings call a plan to decrease the number of TV series and movies within the Marvel Cinematic Universe (MCU). This strategy, according to Iger, aims to prioritize content quality over quantity.
One Piece made its debut on Cartoon Network India amidst declining TV viewership and advertising revenue in the kid's genre.
From limited-edition apparel collections featuring characters like Darth Vader and Princess Leia to collectible toys that recreate epic battles, the space franchise celebrated Star Wars Day on May 4th.
Under this partnership, Mumbai Indians’ e-commerce destination, MI Shop along with its licensee A47.in, will be the preferred platforms for fans to explore and acquire the limited-edition Kung Fu Panda X Mumbai Indians collection.
The Bubble Skincare x Disney and Pixar’s “Inside Out 2” collaboration will be available on HelloBubble.com, Ulta.com and Walmart.com and will enter Ulta and Walmart stores nationwide in May and June.
The 2023 Review of Notorious Markets for Counterfeiting and Piracy (the Notorious Markets List), released by the US Trade Representatives report included three Indian markets in New Delhi, Mumbai, and Bengaluru
India’s AVGC-XR sector, which currently employs 2.6 lakh people across the country, is expected to create 23 lakh direct jobs by 2032. The revenues are expected to cross $26 billion by 2030 up from $3 billion currently.
Celebrating Barbie’s 65th anniversary, the new collaboration unites five Kartell chairs – ‘AI’, ‘Venice’, ‘Louis Ghost’, ‘Masters’, and ‘Ero|S|’, all by Philippe Starck – in Barbie’s fun style and distinctive bubblegum Mattel pink.
Inspired by the timeless bonds of friendship embodied by iconic Disney characters like Mickey Mouse, Minnie Mouse, and Donald Duck, the limited-edition collection features a cheerful array of merchandise adorned with colorful designs and messages
This spring, Pampers steps in to aid families in conquering this hurdle by introducing new Easy Ups Training Underwear prints featuring the beloved character Bluey, in partnership with BBC Studios.
Fans can begin collecting characters as packaging begins to rotate on shelves in more than 50 countries across North America, Latin America, Europe, China, Japan, and the Asia Pacific region.
Over 50 "Fallout"-inspired designs are available for purchase through the Merch-on-Demand program, encompassing a diverse range of products such as T-shirts, hoodies, crewneck sweaters, phone cases, PopSockets, hats, and tumblers.
The 'Wish Your World Was Anime' campaign is a testament to Crunchyroll's commitment to bridging cultures through the power of Japanese anime.
This groundbreaking project marks the maiden Avatar experience on the platform, made possible through the esteemed Roblox Creator Fund initiative.
The collaboration kicked off with a grand opening celebration on March 30 at the flagship store in Los Angeles, attended by Andy Nguyen, "Naruto" executives, and eager fans.
For a limited time, fans will also receive manga-inspired packaging featuring WcDonald’s Crew characters, designed by renowned Japanese manga artist/illustrator Acky Bright. McDonald’s India has transformed its restaurant at Linking Road in Bandra, Mumbai
Pickle-In-A-Pouch, has joined forces with Warner Bros. Discovery Global Consumer Products and Adult Swim's critically acclaimed animated series, "Rick and Morty," to introduce a special-edition Pickle Rick Pickle-In-A-Pouch.
This collaboration between BBC Studios, Zynga, and BBC Earth marks a significant milestone in combining entertainment and education, leveraging the immersive power of gaming to promote awareness and appreciation for the natural world.
Mattel Adventure Park Kansas City will mirror the offerings of its Arizona counterpart, Mattel Adventure Park Glendale. Enthusiasts can anticipate adrenaline-pumping rides, such as the Hot Wheels Bone Shaker.
Announced amidst the electrifying ambiance of the 2024 Game Developers Conference (GDC), the collaboration unveils an unprecedented opportunity for Fortnite creators globally.
Recently, Tinkle and Zebu Animation studios joined hands to bring its two popular toons Suppandi and Wingstar to life in their animated avatars.
Designed to ignite imagination and facilitate fun play experiences for toddlers, these sets aim to enhance fine motor skills while encapsulating the vibrant world of “Peppa Pig.”
The global movie merchandising market is forecasted to be the size of USD 35,070 million by 2028.
Crafted by Gousto's in-house brand and creative teams in collaboration with BBC Studios and Ludo Studio, this partnership places a spotlight on Gousto's recipes as the perfect complement to family bonding time.
As per Fortune Business Insights, The global video games market size is projected to grow from $199.74 billion in 2022 to $307.19 billion by 2029, at a CAGR of 6.3 percent
The inaugural collaboration between Funky Monkeys and ace turtle will debut within the expansive 12,500 sq ft. Toys“R”Us flagship store situated at Linking Road, Bandra in Mumbai.
Based on the food mascot, Project Fred 01 – Bob’s Big Boy is a homage to Funko’s first product, the Bob’s Big Boy Wacky Wobbler.
Transforming beloved characters and stories into tangible products, the innovative trends of entertainment licensing has reshaped the diverse universe of merchandise.
Globally, entertainment and character licensing contribute around 41%, while in India, it's only 26%.
This collaboration celebrates the infamous moment in the award winning 1972 film, The Godfather. Sold in 490g jars, the new product is inspired by a scene where the character Peter Clemenza shows Michael Corleone how to make his classic spaghetti and meat
The collaboration extends beyond sports, embodying Joy's commitment to breaking beauty stereotypes and fostering a more inclusive narrative.
This multi-year alliance not only marks PUMA's growing footprint in the cricketing arena but also signifies a deeper engagement with the passionate cricket fandom in the capital city.
Disney's licensed games received over 150 award nominations, wins, and other accolades in 2023, with Disney mobile games amassing 1.5 billion installs, and nine games in the portfolio grossing over $1 billion in sales.
Bagzone Lifestyles Pvt. Ltd. is exploring opportunities for collaborations with designers to introduce dedicated collections
According to the Global Market Estimates report, the Asia Pacific (India, China, Japan, Malaysia, Singapore, and the Rest of Asia Pacific) region is expected to be the fastest-growing segment in the global brand licensing market during the forecast period
This evolution places comfort at the forefront, with hero looks embracing a performance-first silhouette, enhanced by contemporary color palettes, minimalist details, and an oversized aesthetic.
The venture entails a significant investment of Rs 100+ crore over the next three years, aimed at catalyzing groundbreaking grassroots development in Indian women’s handball.
Situated adjacent to the newly inaugurated 6-screen luxury cinema, Maison INOX at Jio World Plaza, Mumbai, Gatsby's promises to be a haven of refinement, offering an unrivaled escape for Mumbai's discerning elite.
This collaboration symbolizes the seamless integration of tradition and modernity, encapsulating the essence of both brands.
The new Anatom introduces a captivating rounded edge-to-edge sapphire crystal and a high-tech ceramic case meticulously crafted to contour the wrist, representing a timepiece designed for enduring aesthetics and wearer comfort.
Recently, Cadbury Silk collaborated with filmmaker Zoya Akhtar to create short films through the magic of Artificial Intelligence
Timed around Valentine's Day, this unique range elegantly captures the essence of India's diverse fauna, contributing to a more conscious and responsible fashion narrative.
Arya Giri's brand is a celebration of artisanship, exemplifying hand-woven, handmade, and hand-embroidered creations in India—a commitment to substance, emotion, and heritage in the world of fashion.
Set to be operational by mid-2025, the cutting-edge facility will strategically align with the existing factory in Haryana, presently focused on Lotte Choco Pie production, and boasts a committed investment exceeding Rs 200 crore.
With a strategic focus on retail, WildBrain CPLG aims to leverage its licensing expertise for categories such as apparel, accessories, home décor, health and beauty, and back-to-school paper products.
This strategic move marks a significant milestone for the brand, seamlessly blending the realms of wellness and entertainment, captivating the interest of both health-conscious individuals and avid film enthusiasts.
Chauhan brings a wealth of experience in managing sports and entertainment organizations, positioning him as a key asset for the league's upcoming inaugural edition.
As the Crosswindz Title Partner and Official Fragrance Partner, French Essence not only contributed to the fest's olfactory landscape but also engaged with the dynamic and diverse young audience that Kashiyatra attracts.
With the success Kinder enjoyed in the market after being associated to global licenses for characters such as Tom & Jerry, Hello Kitty, Batman, Disney Princess, and others. Now, Kinder is planning to also explore Indian homegrown characters to resonate w
Amol Kale, another Core Committee Member, sees the partnership not only as an augmentation of entertainment for the tournament but also as a catalyst for forging additional brand collaborations in the future.
This collaboration, timed perfectly for the Valentine's season, signifies a union of Archies' rich legacy in the gifting industry with Mondelez India's expertise in crafting beloved chocolates and biscuits.
Available exclusively in select markets of Uttar Pradesh, Bihar, and Madhya Pradesh for two months, these special packs are designed to pay homage to the historic event and contribute to the festive spirit.
The Mona Box Satchel Collection opens the door to a world of captivating colors, carefully curated to complement diverse tastes and styles.
Crafted with a state-of-the-art build quality, the luggage range embodies the perfect fusion of function and form, reflecting classic Chumbak aesthetics.
Viacom18 Studios is partnering with leading platforms such as Flipkart, Souled Store, HRX, Vega, A47, and more. 'Fighter' is set to offer a diverse range of exclusive merchandise, catering to fans and enthusiasts alike.
This collaboration ventures beyond the introduction of a line of dynamic colored bottles; it signifies a fusion of legacies and values, transforming wellness into an immersive experience.
This distinctive range seamlessly marries art and horology, underscoring the brand's dedication to preserving and honoring India's rich cultural tapestry.
Beyond being a mere sports brand, BRAVEN's product lineup is strategically crafted to foster both mental and physical agility among children.
GiGi, adorned in Axiom Space's next-generation spacesuit, serves as the Ax-3 mission's zero-gravity indicator, building on its debut mission during Axiom Mission 2 (Ax-2) last May—the first-ever space voyage for a Build-A-Bear stuffed animal.
Created in collaboration with Nickelodeon and Paramount Consumer Products, these frozen delights will be sold in convenient six-count packs.
“Baby Shark World for Kids” marks Baby Shark’s inaugural dedicated app for Smart TV, available in Korean, English, Simplified Chinese, Japanese, Spanish, Portuguese, and Indonesian across 184 countries.
Described as a multi-year deal, the renewed agreement emphasizes the shared commitment of both companies to create value for artists and provide exceptional experiences for music lovers.
This move signifies the company's foray into the curated luxury gin market, reflecting a strategic shift towards higher-margin ventures.
The collaboration encompasses a diverse array of Care Bears-themed items, including plush toys, accessories, toiletries, bags, Christmas ornaments, and more.
This strategic step aligns with Hasbro's Blueprint 2.0 strategy, emphasizing a shift while retaining the commitment to developing and producing entertainment based on its extensive portfolio of Hasbro brands.
The assortment includes Miffy keychains, sticker sheets, air fresheners, calendars, scented pens, and pencil pouches, available in all 90 Daiso stores across the U.S.
This announcement comes on the heels of KIDZ BOP's record-breaking ticket sales for its "Never Stop" live tour and the ongoing expansion of the brand's global presence, extending further into Europe and Latin America.
The anime adaptation of "Solo Leveling" is based on the immensely popular Korean web novel penned by Chugong, later transformed into a webtoon and manhwa in 2018, featuring illustrations by DUBU.
With scientific acumen and R&D capabilities, Clensta has expanded its product range and raised over 100 crores in funding from investors.
This new variant is the result of a dynamic collaboration between SOL and renowned fashion designer Siddartha Tytler, establishing a new benchmark in the fusion of olfactory artistry and style.
Dream Theatre is set to drive the program in India, collaborating with leading names in apparel, footwear, luggage, gifts, and novelty memorabilia to craft a comprehensive licensing initiative.
This Mystery Plush set, debuting at Walmart stores nationwide, brings Elizabeth's vibrant and soft creations, including characters like Pickle, Georgie, and Cousin Derp, to mass retail for the first time.
The partnership encompasses a wide array of products, spanning plush toys, accessories, toiletries, bags, Christmas ornaments, and more.
Adapted from the best-selling Korean web novel by Chugong, "Solo Leveling" originated as a webtoon and manhwa in 2018, featuring illustrations by DUBU.
Commencing with the introduction of Transformers and G.I. Joe products, each Page Puncher will now feature a complete comic book along with two articulated figures.
This collection marks the brand's significant venture into avatar fashion and digital retail, featuring four design themes inspired by the musical genres of coaches Reba McEntire, Gwen Stefani, Niall Horan, and John Legend in NBC's The Voice Season 24.
As Glucovita Bolts embarks on this journey with Motu Patlu, the collaboration promises to create an enchanting blend of energy and entertainment, captivating children across India.
Among the newly-launched games is Tornado Force, an electronic game suitable for children above 6 years, simulating 'real wind' to protect a herd of sheep.
The upcoming 'Zebronics X Santanu' collection will feature doodle and abstract-art-covered products, spanning audio, IT gadgets, smartwatches, and more.
The Pebble X Pepe smartwatch seamlessly captures the timeless allure of denim for your wrist, combining design and style with innovative wearable technology.
This strategic move aims to further solidify Lee's standing as the preferred denim choice for the young audience in the country.
Today, around 40 percent of new customers explore Flipkart through fashion, with the 25-35 age group contributing to the highest demand in fashion segments on Flipkart. Top choices among this age group include t-shirts, shirts, jeans, and shoes.
The team, eyeing another title after their 2019 victory, not only thrills players, management, and fans but also brings great joy to their exclusive brand partners featured on the team's uniform.
The collaboration, in partnership with Sony YAY!, the master licensee in India, is set to captivate young fashion enthusiasts with its unique blend of creativity and entertainment.
The Manic Panic Bath and Body Holiday Collection boasts a range of gift sets and products, designed for self-pampering or thoughtful gifting.
The culmination of the celebration was marked by the unveiling of a larger-than-life installation of the brand’s iconic mascot – the Hush Puppies Basset Hound.
Crafted by creative agency Manja, the promotional ad brings the iconic characters from Archie Comics to life in the form of delectable holiday-themed beverages.
This development reinforces the enduring relationship between the two entities, with Suditi continuing as one of the exclusive manufacturers of licensed NBA apparel in the Indian market.
Available in a size range catering to Boys 0-20 and Girls 0-16, the collection will be accessible through better department stores, select specialty stores, and various e-commerce channels.
The association with Bally Live is set to amplify global exposure and fan engagement, further cementing MLTT's role as a trailblazer in the modernization of table tennis.
The Digital Service Provider (DSP) agreement between UMG and Sewasew Multimedia marks a significant stride for the Ethiopian music industry.
This enduring partnership has given rise to a distinctive capsule collection, featuring a recurring bunny doodle hand-drawn by artist Ben Evans, Barbie's close friend and collaborator.
By blending cinematic heritage with cutting-edge technology, Shemaroo aims to introduce the Bollywood metaverse experience within BharatBox.
The fusion of technology, artist-led instruction, and a supportive community defines the essence of the collaboration's new augmented reality (AR) art kits.
Mad Beauty's Elf collection is available for purchase via a shoppable QR code at the event, offering visitors a tangible connection to the celebration.
This strategic alliance, facilitated through Claire’s exclusive production studio, CMedia, signifies Claire’s evolution into a brand lifestyle and cultural force through a series of entertainment content initiatives.
According to the footwear company, this agreement endows Bata India with the rights to manufacture, market, and distribute Nine West shoes and accessories throughout India via its retail outlets.
This partnership underscores a strategic alignment between Monster Jam and JCB, emphasizing shared values of performance, innovation, and a commitment to delivering superior experiences to their respective customer bases.
The collaboration involves the development of an extensive range of products inspired by Tara, her friends, and her adventures on the magical planet OtherWorld. These products include coloring books, activity books, as well as word and number puzzle books
The Sandbox and Banijay Brands Collab to Bring "Peaky Blinders" and "Black Mirror" to the Metaverse"
Each experience is centered around a main theme or character from a "Black Mirror" episode, allowing users to unlock different areas, make connections, and explore the "Black Mirror" world on a deeper level.
This multi-level progressive game showcases emoji brand icons alongside Aristocrat's all-star characters.
This collaboration aims to augment Bata India's premium product offerings and cater to the needs of fashion-conscious consumers.
The collection will be exclusively available for purchase on SHEIN's online platforms in the United States, parts of Europe, and Australia, including Shein.com and other SHEIN-branded retail and digital channels.
As a part of this partnership, members of Air India's frequent flyer program, Flying Returns, are now eligible to earn 7 Flying Returns points for every Rs 100 spent on tickets.
This online store aims to provide fans in India with the most extensive selection of official NBA merchandise available in the country.
The 'Ferrero Collection' stands as an exquisite addition to Ferrero India's range, tailored for discerning individuals seeking the pinnacle of fine taste.
Lavie Luxe's latest collection is divided into four distinct categories: Tote, Satchel, Sling, and Clutch, catering to the unique desires of discerning fashion connoisseurs.
This platform will provide effortless access to an extensive range of Good Earth dining ware, encompassing dinnerware, cutlery, serveware, table linen, and more.
Unlike its previous foray in the Indian market, where the company was selling cars such as the popular Cielo and Matiz, it will now advance into the energy and battery, electronics and e-bikes segments in the near future.
The product line comprises a diverse array of "Bluey" family and friends figures, the Heeler 4WD Family Car, and the endearing "My Best Friend Bluey" plush toy.
This extended licensing agreement empowers Sony Music to continue utilizing audio play rights from Studio 100 Media under their kids and family label, Europa.
This strategic collaboration positions THG as an official partner in the domains of nutrition, technology, e-commerce, and sustainability.
These partnerships are set to bring Elmer into the realms of travel mugs, greetings cards, apparel, bags, and backpacks. Anticipated product launches are slated for 2024.
In this groundbreaking partnership, JLG assumes the role of the official licensing agency for Chiquita, with a mission to broaden the brand's horizons and forge opportunities for brand extensions.
VP Racing Fuels, Inc a renowned global leader in performance fuels, lubricants, and additives, has joined forces with Logo Brands, Inc a prominent manufacturer of officially licensed products, to establish a licensed tailgating program for VP Racing.
This collection embodies a delightful fusion of nostalgia and contemporary style, embracing pop-culture that transcends the conventional confines of fashion.
This strategic acquisition is valued at $950 million in cash and is set to facilitate an amalgamation of Melissa and Doug's esteemed expertise in early childhood toys with Spin Master's portfolio.
This innovative Dr. Seuss graphic novel program comprises three captivating chapter book series, each crafted by comic book creators, and each centering on a renowned Dr. Seuss character - the Cat in the Hat, the Grinch, and Sam-I-Am.
This initiative builds on the recent 'Hasbro Women Innovators of Play' challenge, which called for the creation of the next significant mass-market toy or game led by women.
This collaboration will involve the development of new licensing initiatives in collaboration with fresh partners across various categories.
This program will encompass children's apparel, accessories, home goods, beauty products, and partyware, set to hit the market starting in the spring of 2024, available across various retail channels.
The company has also disclosed that the upcoming product categories encompass suit separates, nested suits, tuxedos, sport coats, and men's topcoats.
In this groundbreaking initiative, Mackly introduces not only innerwear but also an extensive range of children's clothing that promises to redefine children's dressing experiences.
This partnership has resulted in a capsule collection of limited- and special-edition timepieces, leather goods, and jewelry that cater to collectors.
The fifth edition of the much-anticipated tournament is scheduled for December this year, with all matches slated to take place at the Balewadi Stadium in Pune.
This latest variant, part of the New World Experiment series by Spaceman Spirits Lab, has been meticulously crafted using botanicals sourced from the breathtaking Kashmir Valley.
Petra Higby, CEO and Founder of The Caviar Co expressed, the unexpected delight of combining Pringles and caviar, describing the meticulous pairing of their high-quality, sustainably sourced caviar and roe with Pringles flavors.
PMI, the existing toy partner, has launched its Prism Toy exclusively at Walmart stores in the US, offering collectibles, mini figures, games, and more.
The Junior Killer collection will be available at leading multi-brand outlets and Killer Exclusive stores, K-Lounge, and National Chain Stores, starting with their inaugural SS’24 collection.
Inspired by her mother's vintage pearl necklaces, Ashna Vaswani has meticulously curated this white and gold-focused collection, featuring delicate pearl and shell embellishments throughout.
Maranello Unveils the Museo Collection: Where Functionality Meets Artistry in Architectural Hardware
Drawing inspiration from the works of renowned artists and artistic luminaries, the Museo Collection stands as a vivid embodiment of Maranello's relentless pursuit of technological excellence and boundless design innovation.
Chennai Super King’s Player Deepak Chahar's DNINE Announces Digital Marketing Partnership with TZS Digital
These collections will encompass essential offerings for the contemporary household, including fashionable bedding, bath products, and window coverings.
The focus of this collaboration centers on the exploration and development of innovative macrocyclic peptide-radioisotope (peptide-RI) drug conjugates.
Mark Ashton, the CEO and Founder of Little Mistress will continue to lead the brand under a new trading name, Moda and Beyond, within the Poeticgem Group.
This brand-new board game offers the classic Wordle experience but with a twist that makes it perfect for game nights with friends and family.
This strategic move encompasses digital growth initiatives and exciting promotional endeavors in key global markets.
Exclusively available at Sam's Club for this season, this majestic castle archway stands an impressive 12 feet tall and deep.
For over 175 years, Glenmorangie's whisky creators, led by the imaginative Dr. Bill, have tirelessly pursued the quest for exceptional single malts.
This landmark deal encompasses the creative design, manufacturing, and expansive distribution of outerwear for the esteemed Champion and C9 Champion brands exclusively in North America.
Create 100 is a global celebration of creativity marking 100 years of Disney storytelling.
Booking.com assumes the prestigious role of the Official Accommodation Partner for all ICC events, including the upcoming ICC Men's Cricket World Cup scheduled to be held in India from October 5 to November 19, 2023.
The primary goal is to challenge Indian athletes to surpass previous records, push their boundaries, and ignite a nationwide passion for sports.
The newly formed company will operate under the name TKO Group, with Endeavor retaining a 51 percent controlling stake while existing WWE shareholders will hold a 49 percent interest.
The film promises heart-pounding action, captivating visuals, and an unforgettable cinematic journey, paying homage to the valor of the Indian Air Force.
Warner Music Experience has revealed its lineup of licensing deals set to launch in August. Among them are two prominent collaborations: Grateful Dead x Horn Garment and Korn x Brain Dead.
This exciting global collaboration merges the distinctive style of Farah menswear with the vibrant essence of contemporary youth fashion.
The collection will encompass a variety of clothing options, including trendy tees, woven shorts, swimwear, joggers, outerwear, and casual shirting, all meticulously designed to resonate with the Gen Z and Alpha generations.
Kiddoze stands out as a prominent player in the Indian retail sector, focusing on providing a healthy and enjoyable alternative to traditional supplements to meet a child's daily nourishment requirements.
Notably, this collaboration will debut at Brand Licensing Europe (BLE) this year, showcasing beloved titles such as Mula and Friends, Maggie Sparks, and Crystal Cove from Sweet Cherry's extensive portfolio.
Legendary musicians such as Ringo Starr, Britney Spears, Christina Aguilera, Snoop Dogg, and Doja Cat have previously promoted footwear collections from Skechers.
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