Miraculous Corp Expands WildBrain CPLG Partnership Across EMEA and APAC

Cloudco Entertainment, owner of the Care Bears brand, has entered into a partnership with LPP Group, one of Europe's largest retail companies, to expand the brand's presence across European markets. The collaboration, facilitated by licensing agency DeAPlaneta, introduces Care Bears products across multiple categories through LPP's retail network. The partnership includes a fashion and lifestyle collection available through Sinsay and Reserved, Care Bears plush products by Simba, and a Care Bears x LOL Surprise product range.

The Sinsay collection spans baby, kids, and women's categories, covering daywear, nightwear, underwear, footwear, and accessories. The range includes graphic T-shirts, flip-flops, bucket hats, and keychains. According to the company, several products have become bestsellers since launch. The collection is currently available through Sinsay stores across 26 countries as well as the retailer's online platform.

Bethan Garton, Retail Development Director International, Cloudco Entertainment said, "As we head into our 45th anniversary year, Care Bears is resonating more strongly than ever, and partnerships like this one with LPP are a testament to that. What makes this collaboration so special is its ability to speak to everyone, from babies and kids discovering the brand for the first time, to women who grew up with Care Bears and are rediscovering that joy. LPP's scale and reach across Europe make them the perfect partner to bring that multigenerational magic to life."

Aleksander Dubas, Licensing Team Lead, LPP added, "At Sinsay, we are constantly developing our product offering to respond to our customers' evolving needs and provide them with attractive, on-trend products at accessible prices. The Care Bears collection fits perfectly with this direction, combining positive emotions, colorful design and the nostalgic appeal of a brand that resonates with both children and adult customers. Care Bears embody warmth, joy and optimism – values that feel especially relevant today – and we are proud to bring this brand closer to our customers across multiple markets. The very positive response to the collection confirms that our customers are eager to choose products that not only look fashionable, but also evoke emotions and positive associations."

The partnership comes as Care Bears approaches its 45th anniversary in 2027. The brand continues to expand its licensing and retail presence across Europe through partnerships spanning fashion, home products, technology accessories and publishing categories. The collection is available through Sinsay stores and online channels across participating markets

French footwear brand Payote and cheese brand La Vache qui rit have extended their collaboration following the response to their first collection, introducing a new range of espadrilles inspired by French lifestyle and fashion. The latest collection builds on the partnership between the two brands and focuses on reinterpreting a traditional French footwear style through designs that reflect the identity of La Vache qui rit.

The collection includes three designs: French Vache, Pop and All-Over. Each style incorporates visual elements associated with the La Vache qui rit brand while maintaining Payote’s signature espadrille format.

Drawing inspiration from vintage design influences, the collection combines classic styling with contemporary casual fashion trends. The espadrilles are manufactured in Occitanie, France, and are designed for warm-weather wear.

In addition to the summer range, the collaboration also includes a lined winter version, offering the same design aesthetic with added insulation for colder seasons. The collection is available through Payote’s retail stores, online channels and authorized retail partners.

Footwear brand Thomas Crick has unveiled its Father's Day gifting campaign, encouraging consumers to celebrate the occasion with products that reflect appreciation for fathers and father figures.

Drawing from its British-inspired design philosophy, the brand is positioning its footwear range as a gifting option for men who value quality, comfort, and timeless style. The collection includes designs suited to a variety of preferences, from classic formalwear to versatile everyday footwear.

According to the brand, its products are crafted using premium materials and designed with a focus on durability and everyday wear. The collection aims to cater to consumers seeking practical and long-lasting gifting options during the Father's Day shopping season.

Through the campaign, Thomas Crick highlights the role fathers play in shaping life experiences and milestones, while encouraging shoppers to mark the occasion with thoughtful purchases. The initiative comes as brands across fashion and lifestyle categories roll out curated gifting collections ahead of Father's Day, a period that continues to drive seasonal demand across retail channels.

Fashion label Realm by Vaishali has introduced its latest couture collection, drawing inspiration from Hollywood icon Marilyn Monroe and her enduring influence on fashion and culture. The collection marks a tribute to Monroe's legacy as the industry approaches the 100th anniversary of her birth.

The new line features a mix of structured silhouettes and fluid designs, reflecting themes of confidence, individuality, and femininity. Through a combination of contemporary couture techniques and handcrafted detailing, the collection explores a balance between form and movement.

The garments incorporate hand embroidery, holographic sequins, rhinestone embellishments, mother-of-pearl accents, metallic finishes, chainmail elements, and floral appliqués. According to the brand, each piece has been designed with an emphasis on craftsmanship and detailing while presenting a modern interpretation of glamour.

The collection focuses on women seeking expressive and statement-making fashion, combining structured tailoring with softer design elements to create versatile couture pieces.

Vaishali shared, “This collection is our interpretation of glamour as strength. Inspired by Marilyn Monroe’s enduring aura and femininity, we wanted to create pieces that feel sensual yet powerful, timeless yet contemporary. Every silhouette is designed to celebrate confidence, individuality, and the unapologetic presence of women who own every space they walk into.”

With this launch, Realm by Vaishali continues to expand its couture portfolio, reinforcing its focus on craftsmanship, modern design, and occasion wear for contemporary consumers.

one8, the sportswear brand co-founded by Virat Kohli and backed by Agilitas Sports, has opened pre-bookings for its footwear collection through District by Zomato. Customers from cities across India, including Delhi, Goa, Chennai, Jammu, Indore, Mysore, Panipat and Lucknow, who pre-book a pair of one8 sneakers will receive access to the one8 Global Premiere on June 21, 2026, at Yashobhoomi in New Delhi.

At the event, Virat Kohli is expected to unveil the next phase of the brand while customers collect their footwear and participate in a range of brand-led experiences. According to the company, the initiative has been jointly developed by one8 and District by Zomato, combining online purchasing with access to a launch event.

The pre-booking campaign marks the first public release of one8's footwear range. The collection includes two cricket-inspired franchises, Seam and Cover Drive, along with Boom Rush, a multi-activity training shoe designed for running and workouts.

Abhishek Ganguly, Co-Founder and CEO, Agilitas Sports said, “We are thrilled with the overwhelming response on District. It tells us there is real consumer belief for an Indian high-performance brand with global ambition. The Global Premiere event on June 21 will give these early customers the experience we always envisioned for one8.”

Rahul Ganjoo, CEO, District by Zomato said, "Experiences are increasingly shaping how India chooses to spend its time and money, and retail is emerging as the next frontier. District and one8 are reimagining shopping by turning product discovery into a shared cultural moment. The response to the one8 Global Premiere - with sneaker enthusiasts and cricket fans traveling from across the country to attend underscores a powerful shift: when a product launch is elevated into a world-class experience, geography becomes irrelevant. People will travel, queue, and commit to be part of it. We are very excited for fans to experience this moment on 21 June.”

Bookings for the one8 footwear collection are currently available through the District app.

Lifestyle personality, entrepreneur, and bestselling cookbook author Ree Drummond, widely known as The Pioneer Woman, has entered the premium confectionery segment with the launch of The Pioneer Woman Chocolate Collection by Sweet Shop USA. The new range was developed in partnership with Sweet Shop USA and Earthbound Brands and features a selection of chocolate products based on Drummond’s favourite flavours.

The launch marks the brand’s expansion into the confectionery category, adding a new product line to The Pioneer Woman portfolio. The assortment includes truffle collections, seasonal gift boxes, and other chocolate offerings, with prices ranging from $9 to $50.

Sweet Shop USA, known for producing chocolates in small batches using high-quality ingredients, collaborated with Drummond to create the collection. The products combine traditional chocolate recipes with flavours inspired by her culinary background.

“Anyone who has watched my cooking show or enjoyed my cookbooks through the years knows that I have a lifelong love of all things chocolate. After tasting and making countless recipes over the decades, I’m so excited to offer this chocolate collection – it’s absolutely delicious and reflects the desserts I make it my own kitchen,” said Drummond.

The full collection is scheduled to begin shipping to specialty, gift, and gourmet retailers across the United States this June. The products will also be available through select Dillard’s department stores.

Westlife Foodworld, which owns and operates McDonald’s restaurants across West and South India, has launched a new brand campaign titled ‘Let’s Family at McD’ as the company approaches three decades of operations in the country.

Created by McCann India, the campaign is centred around a brand anthem written by Prasoon Joshi and explores how the meaning of family has evolved in modern India. The initiative expands the idea of family beyond traditional relationships to include friendships, colleagues, communities, and social groups that play an important role in people’s lives.

Through the campaign, McDonald’s India (W&S) aims to reinforce its position as a place where people gather, connect, and share everyday experiences. The communication highlights familiar moments associated with the brand, including school outings, workplace lunches, celebrations, and casual meetups.

Akshay Jatia, CEO, Westlife Foodworld said, “For 30 years, McDonald’s India (W&S) has grown alongside the country, becoming part of everyday moments, big and small. What makes these moments special isn’t the occasion, but the feeling of comfort, connection, and togetherness they bring. With ‘Let’s Family at McD’, we are celebrating a more inclusive definition of family, one that reflects how India comes together today. As we look ahead, we remain committed to being a place where everyone feels they belong, and where many more memories will continue to be made.”

The campaign will be rolled out through digital platforms and in-store touchpoints, supported by a digital-first marketing strategy.

Prasoon Joshi, Chairman, Omnicom Advertising India shared, “The idea of family for us Indians has a very nuanced meaning. It’s beyond a narrow definition, including people who stand by us, laugh with us, wait for us, who don’t just tolerate us but accept us the way we are and make ordinary moments memorable. Over the past three decades, McDonald’s has quietly become one of those places where such bonds come alive naturally. Through this understanding, we wanted to celebrate the many ways people come together today and the simple joy of finding family in those who matter to us.”

Rahul Mathew, Chief Creative Officer, McCann India added, “McDonald’s has always been a space for families. But today families are more than just biological units. People who play a role in our lives or we share a passion with are all families. We wanted to celebrate all these families in the lives of our customers and invite them all to family at McDonald’s.”

The campaign comes as quick-service restaurant brands increasingly focus on emotional engagement and community-driven messaging to strengthen customer loyalty. For McDonald’s India (W&S), the initiative serves both as a reflection on its 30-year journey and an effort to stay aligned with changing consumer lifestyles and social connections.

Promotional marketing and loyalty solutions company Bonus has expanded its presence in the Middle East and India with the launch of a regional office in Dubai and the appointment of Nikhil Nayyar as Regional Director for the Middle East & India.

The new office, located at IFZA Business Park in Dubai, will serve as the company’s operational and commercial hub for the region, enabling it to support brands across the GCC and the Indian subcontinent.

With over 25 years of experience and campaigns active in more than 55 countries, Bonus specialises in promotional marketing and loyalty programmes. Through its Dubai hub, the company plans to offer integrated services including campaign strategy, creative development, licensed intellectual property, production, and digital engagement solutions.

The expansion comes as the Middle East and India continue to emerge as significant consumer markets, supported by evolving retail ecosystems, rapid growth in quick-service restaurants, and increasing competition among brands for customer engagement and loyalty.

Josep Porras, CEO and Managing Director, Bonus said, "The Middle East & India represent a tremendous opportunity for us. Brands in these region are ambitious, consumer engagement is evolving rapidly, and the demand for distinctive, memorable promotional experiences is growing. With Nikhil leading our efforts on the ground, we are well-positioned to build lasting relationships and deliver the kind of impactful campaigns Bonus is known for worldwide. His appointment signals Bonus's long-term commitment to the region - not a test, but a conviction."

Nikhil Nayyar, who will lead the company’s regional growth strategy, said the Dubai office would strengthen proximity to clients across both markets.

"Bonus brings something genuinely different to this market. Brands across the Middle East and India are ambitious, and consumers in both regions are increasingly sophisticated. The combination of world-class creative, iconic licensed IP and Bonus's own production infrastructure means we can deliver campaigns that truly stand out - at speed and at scale. Having a dedicated hub in Dubai means we can be genuinely close to our clients on both sides of the region. I'm proud to be leading that charge," shared Nikhil Nayyar.

The Dubai office adds to Bonus’s international network, which includes locations in Barcelona, Hong Kong, Milan, and Paris, supporting its efforts to deliver globally connected promotional and loyalty solutions across markets.

JW Marriott has named actor Aishwarya Rai Bachchan as its global brand ambassador as the luxury hospitality chain strengthens its global ‘Stay in the Moment’ platform and expands engagement across key international markets.

The partnership aligns with JW Marriott’s focus on holistic well-being and experiential travel. The brand said the collaboration reflects its philosophy of encouraging guests to embrace meaningful, restorative, and mindful travel experiences.

Owned by Marriott International, JW Marriott operates more than 130 properties worldwide, with India continuing to emerge as a significant market for luxury hospitality growth. The company highlighted that Indian travellers are among the fastest-growing outbound luxury travel groups globally, alongside rising demand for premium domestic travel.

Bruce Rohr, vice president and global brand leader, JW Marriott, said, "Aishwarya’s global stature, warmth, and authenticity make her a natural embodiment of JW Marriott and an ideal partner for the brand. She brings a thoughtful, grounded presence that reflects the way our guests seek to travel – with intention and a sense of connection. As we continue to expand in India and across markets shaped by Indian travelers, this collaboration reinforces our commitment to celebrating presence as the ultimate in luxury experiences."

As part of the collaboration, Aishwarya Rai Bachchan will feature in JW Marriott’s global campaigns across film, print, and digital platforms and participate in brand-led experiences across India and selected international markets.

Aishwarya Rai Bachchan said, "Travel has always been an important part of my life, both personally and professionally. The most meaningful experiences are often the quietest ones, when you are fully aware of where you are and who you are with. JW Marriott’s philosophy of being present and in the moment speaks to that awareness. I am honored to represent a brand that values presence and purpose in equal measure."

JW Marriott said the association reflects its continued commitment to India and its strategy of engaging emerging luxury travellers through travel experiences focused on well-being, reflection, and purposeful hospitality.

BoxLunch has launched a new outdoor-themed collection featuring apparel and accessories inspired by entertainment franchises as seasonal travel and outdoor activities gain momentum. The collection includes products based on franchises such as Snoopy, Jurassic Park, and The Lord of the Rings, combining character-led merchandise with outdoor and casual fashion categories.

The newly introduced range includes lightweight apparel, graphic T-shirts, hats, bags, and layering pieces. BoxLunch has also added outdoor-inspired accessories designed for travel, camping, hiking, and everyday summer use.

The collection is aimed at consumers seeking licensed fashion and accessories associated with entertainment properties, while also catering to seasonal outdoor and leisure activities. The products are now available through BoxLunch retail channels.

Moonbug Entertainment has partnered with Carter’s to launch new product collections featuring popular children’s brands CoComelon and Blippi. The collaboration introduces apparel and textile-based products featuring characters from both franchises across Carter’s signature collections.

In addition to clothing and textiles, the partnership also includes products from Skip Hop such as backpacks, water bottles, snack cups and toys inspired by CoComelon and Blippi.

The launch follows Moonbug’s recent announcement that CoComelon will be adapted for the big screen next spring. The new collections are currently available through Carter’s stores and retail channels.

Beano and licensing agency Bulldog Licensing have partnered with Mr Jones Watches to launch a limited-edition watch celebrating 75 years of Dennis the Menace. The watch design features Dennis and Gnasher moving around the dial while displaying the time. Dennis points to the minutes, while Gnasher indicates the hours as part of the animated design inspired by the comic characters. The launch forms part of Beano’s 2026 celebrations marking the 75th anniversary of Dennis the Menace.

Crispin Jones, Director and Founder, Mr Jones Watches said, “Beano is a true British institution, loved by generations of kids, myself included. As a British brand, we were thrilled and inspired to create a watch to celebrate this milestone for Dennis. It’s been a real joy to work with Beano and bring this watch to life. As we do all the printing and assembly of our watches right here in London, we were able to explore many different options for the design and get to the point where we’ve created something really outstanding that captures the spirit of Dennis and Gnasher!”

Rob Glenny, Executive Director, Kids Community Growth, Beano said, “2026 is Beano’s Year of Mischief, when we celebrate Dennis the Menace turning 10 for the 75th time and the creative mischief he represents: the humor, creativity, and imagination that fuel childhood at its very best. We’re delighted to partner with the brilliant artists at Mr Jones Watches to create something that captures that same playful spirit and reminds grown-ups everywhere that no matter how much time passes, being a kid never gets old.”

Alistair Audsley, Founding Chief Executive Officer, British Watchmakers’ Alliance said, “I can’t think of a better showcase of British creativity and sheer fun than Mr Jones Watches and Beano. Spending time at Mr Jones Watches also makes you realize just how much hand-craft goes into their incredible creations. For the lucky owners, I hope these watches are a daily reminder of Beano’s motto, ‘Growing up can wait!’”

As part of the launch, Mr Jones Watches will host a birthday event for Dennis the Menace at its Covent Garden store on June 6. Beano illustrator Nigel Parkinson is also expected to attend the event and create live illustrations for visitors. The limited-edition Beano watch will be available exclusively through Mr Jones Watches, with only 750 pieces being released.

Bombay Dyeing has launched its Summer 2026 home textile collection, introducing a new range designed around changing consumer preferences and seasonal home décor trends in India. The SS26 collection features three design themes, including Wonderland Glow, Toda Tide, and Moonmist. The range focuses on bedroom textiles and combines contemporary design with functional home furnishing solutions.

The Moonmist collection is designed around minimal interiors and soft colour palettes. Featuring muted tones and textured detailing, the range is aimed at consumers looking for understated bedroom styling. The collection is priced at Rs 3,199. Inspired by traditional Toda craftsmanship and coastal influences, the Toda Tide collection combines geometric patterns with shades of blue, white, and earthy tones. Designed to balance heritage-inspired elements with modern styling, the collection is priced at Rs 2,999.

The Wonderland Glow collection has been developed for children’s bedrooms and includes glow-in-the-dark bedding designs. Featuring themes such as stars, astronauts, butterflies, aeroplanes, and illustrated characters, the collection is made using 100 percent cotton and non-toxic glow technology designed for children. Prices in the range start from Rs 1,099 and go up to Rs 2,099.

Niraj Kumar, Chief Financial Officer, Bombay Dyeing said, “The summer 2026 Collection reflects our commitment to designing products that seamlessly combine comfort, aesthetics, and evolving consumer lifestyles. Each collection has been thoughtfully developed to cater to different moods and spaces within the modern home, from playful and imaginative designs for children to sophisticated and calming aesthetics for contemporary living spaces. Through this collection, we aim to offer consumers thoughtfully crafted products that enhance everyday living while staying true to Bombay Dyeing’s legacy of quality and trust.”

The Summer 2026 collection is now available across Bombay Dyeing stores nationwide.

HELL Energy Drink has partnered with the Mumbai Cricket Association as the Official Energy Drink Partner for Season 4 of the Nuvama Private T20 Mumbai League and the inaugural Nuvama Private T20 Mumbai Women’s League. The tournament is scheduled to take place from 01 June 2026 to 13 June 2026 at Mumbai’s Wankhede Stadium. A total of 30 matches will be played during the tournament, including seven fixtures in the women’s competition.

Unnikannan Gangadharan, Director, HELL-ENERGY PRIVATE LIMITED said, “Cricket continues to be one of the strongest platforms for audience engagement in India, bringing people together from across demographics. The Nuvama Private T20 Mumbai League captures that passion and energy perfectly and has established itself as an important domestic tournament with strong local connect. Through this partnership, we look forward to engaging with cricket fans and supporting a platform that brings together established and emerging talent. We look forward to an exciting season ahead.”

The partnership adds to HELL Energy Drink’s sports-focused engagement strategy, while also associating the brand with a domestic cricket platform that supports emerging players in Mumbai.

Rajdip Gupta, Chairman, League Governing Council said, “We are pleased to welcome HELL ENERGY DRINK as the Official Energy Drink Partner for the Nuvama Private T20 Mumbai League. The continued support of leading brands is an important indicator of the growing stature and credibility of the tournament. As we work towards strengthening Mumbai’s cricketing ecosystem and providing a competitive platform for emerging talent, partnerships such as these play a valuable role in supporting the league’s long-term vision and development.”

Organised by the Mumbai Cricket Association, the Nuvama Private T20 Mumbai League is a franchise-based T20 tournament aimed at supporting Mumbai’s cricket ecosystem and providing opportunities for emerging talent. The men’s tournament will feature players including Shreyas Iyer, Suryakumar Yadav, Ajinkya Rahane, Yashasvi Jaiswal, Shivam Dube, Shardul Thakur, Tushar Deshpande and Sarfaraz Khan, alongside upcoming cricketers from Mumbai.

The 2026 season will also mark the launch of the inaugural T20 Mumbai Women’s League, introduced by the Mumbai Cricket Association to support women’s cricket in the city. Players such as Sayali Satghare, Saima Thakor, Humairaa Kaazi, Ira Jadhav, Sanika Chalke and Simran Shaikh are set to participate in the women’s competition.

The men’s competition will feature eight teams including Aakash Tigers Mumbai Western Suburbs, Arcs Andheri, Bandra Blasters, Eagle Thane Strikers, Mumbai South Central Maratha Royals, North Mumbai Panthers, SoBo Mumbai Falcons and Triumph Knights Mumbai North East. The women’s league will run simultaneously with three teams participating, including SoBo Mumbai Falcons, Thane Sky Risers and Aakash Tigers Mumbai Western Suburbs.

Juicy Chemistry has partnered with Two Brothers Organic Farms to launch a new skincare collection featuring Lakadong turmeric ghee as a core ingredient. The collaboration brings together the two Ecocert-certified brands through a product range focused on organic and ingredient-led skincare formulations.

The collection includes a Cold Process Soap Bar and a Rose and Lakadong Turmeric Ghee Lip Balm, both formulated using bilona-crafted A2 ghee infused with GI-tagged Lakadong turmeric sourced from the West Jaintia Hills of Meghalaya. Lakadong turmeric is known for its high curcumin content of 10 to 12 percent, compared to 3 to 4 percent in standard turmeric varieties. According to the companies, the ingredient is recognised for its anti-inflammatory, antibacterial, and skin care properties. The formulations use bilona ghee as a carrier ingredient to support better curcumin absorption into the skin.

The lip balm also contains Bulgarian Damask rose oil, which is used as an active ingredient in the formulation. The companies said the combination is designed to support hydration, skin barrier repair, and help address dryness and pigmentation around the lips. Both Juicy Chemistry and Two Brothers Organic Farms said the collaboration reflects their focus on certified organic ingredients and verified sourcing standards.

“At Juicy Chemistry, we have always said that if it is good enough to eat, it is good enough for your skin. This collaboration makes that principle as literal as it has ever been,” said Megha Asher, Co-Founder and COO, Juicy Chemistry.

Satyajit Hange, Co-Founder, Two Brothers Organic Farms added, “Two Brothers was built on the belief that what you put into your body should be as honest as the people who grew it. Working with Juicy Chemistry feels like a natural extension of that belief.”

The Organic Lip Balm Fortified with Lakadong Turmeric, Ghee, and Rose is priced at Rs 400, while the Cold-Processed Organic Soap Bar Fortified with Lakadong Turmeric, Ghee, and Rose is priced at Rs 499. The products are available on the official website of Juicy Chemistry.

SEVA Home has launched ELEMENTAL, a new luxury candle collection inspired by the five natural elements: Earth, Water, Fire, Air, and Space. The collection focuses on fragrances designed around moods, personalities, and individual preferences. According to the company, the new range has been developed around the idea of fragrance as a personal form of expression, with each candle representing a distinct energy and scent profile.

The collection includes five variants:

• Earth features notes of fresh greens, aloe, and woody accords.
  Water combines melon, lotus, and mineral salt notes.
  Fire includes sweet orange, vanilla leather, and patchouli.
  Air blends bergamot, white florals, amber, and vanilla.
  Space combines patchouli, sandalwood, and ebony.

SEVA Home said the candles are made using 100 percent soy wax and are available in 400g, 800g, and 1000g variants. The products are packaged in glass vessels designed to align with the brand’s home décor aesthetic.

Arushi Agrawal, Founder and Director, SEVA Home said, “With ELEMENTAL, we wanted to explore fragrance as something far more personal than just scent. Each element represents a way of being, and the idea was to create candles that people don’t just like, but instinctively connect with. It’s about finding something that mirrors your energy, your mood, and becomes a part of your everyday life in a meaningful way.”

The company said the collection is part of its broader focus on home fragrance and lifestyle products in India. SEVA Home also stated that for every ten products sold, one cataract surgery is funded in rural Maharashtra through the Samta Foundation. The company additionally works with women from underprivileged communities in its candle-making process.

Nearly two decades after its release, The Devil Wears Prada is returning to theatres with a sequel, prompting a new wave of brand collaborations and themed product launches in India. Disney Consumer Products has partnered with brands across apparel, accessories, beauty, and personal care categories to introduce collections inspired by the film ahead of the theatrical release of The Devil Wears Prada 2.

The participating brands include Allen Solly, John Jacobs by Lenskart, Bewakoof, Diet Coke, Tira Beauty, TRESemmé, Myntra, and The Souled Store.

“The Devil Wears Prada has left an unmistakable mark on fashion and popular culture. With its return, we wanted to honour that legacy by collaborating with brands across categories to create a cultural moment that feels elevated, relevant, and meaningfully tailored for consumers in India,” said Tan Wee, Director, Brand Commercialization.

Apparel Collections

Allen Solly has launched a formal women's wear collection inspired by the film’s visual themes, supported by a campaign linking cinema and fashion. Myntra’s private label Phosphorus has also introduced an apparel range based on elements from the movie, while Bewakoof has released graphic T-shirts featuring references to the film.

Beauty and Personal Care

TRESemmé has been named the official haircare partner for The Devil Wears Prada 2 under a global collaboration. In India, the campaign features Zeenat Aman and Apoorva Mukhija recreating scenes inspired by the film.

Tira Beauty is launching a themed beauty hamper that includes three products, a keychain, and a pouch linked to the film’s branding.

Accessories and Eyewear

John Jacobs by Lenskart has introduced a collection of 26 eyewear styles using the film’s red, black, and white colour palette. The Souled Store is also preparing to launch a themed range of apparel, accessories, and footwear. The collaboration with Diet Coke has also been extended to India as part of the film’s global promotional activities.

Bisleri International has introduced limited-edition packaging in collaboration with the Malayalam action-drama Patriot as part of its regional marketing initiatives in Kerala. The film stars Mammootty and Fahadh Faasil and has generated strong audience interest ahead of its release. The special-edition packs are available in Kerala across Bisleri’s 500 ml, 1 Litre, 2 Litre, and Soda SKUs.

Tushar Malhotra, Director of Sales and Marketing at Bisleri International said, “Consumer engagement today is increasingly driven by culture, entertainment, and shared experiences. Our association with Patriot is part of Bisleri’s larger strategy to build strong regional relevance through cultural integrations that resonate deeply with audiences.”

The limited-edition packs are being distributed through up to 3,000 retail outlets across general and modern trade stores in Kerala. The campaign is also supported by in-store branding, branded Bisleri trucks across key markets, and promotions on digital and social media platforms. The themed packs are additionally available through the Bisleri@Doorstep app.

Go Colors has launched the second edition of its MostlySane collection in collaboration with content creator and actor Prajakta Koli. The latest collection focuses on women’s bottomwear styles designed for everyday fashion and casual wear. Unlike the first phase of the collaboration, which introduced Prajakta Koli as the face of the campaign, the second drop shifts attention towards the product range itself.

The collection includes six styles: Ribbon Pants, Denim Paperbag Mini Skirt, Twill Skort, Denim Utility Pant, Cargo Sweatpants, and Cargo Pant. According to the company, the range has been designed around comfort, functionality, and trend-led styling for younger consumers.

Gautam Saraogi said, “MostlySane collection drop 2 is a natural evolution of the story we began with Prajakta. While the first phase established the collaboration, this chapter is about celebrating the collection itself and how strongly it has resonated with young consumers. Today’s shoppers are drawn to pieces that feel expressive, comfortable, and easy to style for multiple moments in their day. With this drop, we wanted the products to take centre stage through a fun and memorable narrative that reflects just how iconic these styles have become. This campaign captures the spirit of how young India dresses today, confident, playful, and effortlessly fashionable.”

Prajakta Koli added, “Coming back to Go Colors with MostlySane collection Drop 2 felt like a natural progression as the collection has truly taken on a life of its own. It’s a celebration of what we have built together and how strongly it resonates with young people today. The pieces are easy, expressive, and full of personality, and shooting this campaign was an absolute blast. Seeing the collection grow into something so iconic is incredibly exciting.”

Go Colors currently operates more than 800 stores across India alongside its online presence. The latest launch is aimed at strengthening the brand’s appeal among younger shoppers looking for trend-focused and functional fashion options.

Divine Solitaires has launched a new range of 4 to 9-cent diamonds, equivalent to 0.04 to 0.09 carats, expanding its portfolio into smaller-sized natural diamonds. The company stated that the new collection follows the same 123-parameter quality checks applied across its larger diamond categories. The launch focuses on bringing consistency and quality standards to smaller diamonds, a segment often affected by technical and size-related limitations.

The new range will be available across jewellery formats, including rings, earrings, and other everyday wear designs. The company said the expansion aligns with changing consumer preferences, where diamond jewellery is increasingly being purchased for regular wear, self-gifting, and personal milestones alongside traditional occasions.

Jignesh Mehta said, “We have always believed that a diamond’s value goes beyond its size; it lies in its precision, brilliance, and the meaning it holds. With 4 to 9 cents diamonds meeting our 123-parameter standards, we can bring that same promise to a much wider audience. What makes this even more special is how these diamonds are being used in jewelry that people can wear every day, making them a part of more moments and milestones.”

With this launch, Divine Solitaires aims to strengthen its presence in the everyday diamond jewellery segment while continuing to focus on natural diamond offerings across categories.