Adie Broswon Takes MOOOZ Sparkle Jamun Vodka to Three New Markets
MOOOZ Sparkle Jamun Vodka is now available at leading retail outlets across the three markets.
Kajaria's Gresbond Names Ranveer Singh Brand Ambassador for New Campaign
Through the campaign, Gresbond aims to raise awareness about the role of adhesives, grouts and surface-care products in achieving effective tile installation.
Khanna Gems Partners with AI Astrology Platform MyNaksh
The partnership aims to combine traditional gemstone expertise with technology-driven astrology to enhance consumer awareness, education, and digital engagement.
Third Wave Coffee Introduces Ube Beverage Series with CaratLane
As part of the campaign, the brands have introduced three limited-edition beverages: Ube Diamond Velvet, Ube Matcha Shine, and Jasmine Ube Bling.
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The Bear House Introduces New Rugby Edit Apparel Collection
The range includes T-shirts, polo shirts, hoodies, sweatshirts, and co-ord sets, catering to consumers seeking casual and lifestyle-focused menswear.
R|Elan and HUEMN Partner for Lakmē Fashion Week 2026 Showcase
The showcase marks the second collaboration between R|Elan and HUEMN at the fashion platform and will also coincide with the unveiling of R|Elan’s renewed brand identity as the company enters its eighth year.
Thomas Scott Secures Forever 21 South Asia Rights
Under the agreement, TSIL will manage categories including apparel, bags, small leather goods, footwear, swimwear, caps, socks, and hosiery.
The Sleep Company Partners with Unicommerce
The comfort-tech brand, known for introducing SmartGRID technology in the Indian mattress market, offers a portfolio that includes mattresses, ergonomic chairs, recliners, sofas, pillows, mattress protectors, and other comfort products.
Mercedes-Benz Marks 140-Year Legacy with Cross-Country S-Class Drive in India
The global initiative spans 140 destinations across six continents and covers nearly 60,000 kilometres.
Rosso Brunello Expands Premium Shoe Portfolio
The latest collection focuses on craftsmanship, comfort, and functionality, with designs created for both everyday wear and formal occasions.
UBD Expands Premium Spirits Portfolio with Madhvan Distiller’s Tribute Blend
Madhvan Distiller’s Tribute Blend will be available in a 750 ml format at a maximum retail price of Rs 1,240 and an alcohol by volume (ABV) of 42.8 percent.
Mira Mikati Launches Grateful Dead Collection
The five-piece ready-to-wear collection combines elements associated with the Grateful Dead's artwork and cultural legacy with Mikati's design approach.
Formula 1 Debuts Limited-Edition Fashion Line with Pompeii
The nine-piece unisex collection has been created to coincide with the Formula 1 TAG Heuer Gran Premio de España 2026, which will take place in Madrid at the newly developed Madring circuit.
Where Cars Meet Culture: 6 Automobile Collaborations Turning Heads
As consumer expectations evolve, automotive brands are looking beyond traditional product-focused partnerships.
Spinny Features Indian Footballer Ryan Williams in New #MySpinnyStory Campaign
The film chronicles Williams’ return to the country from which his family’s roots originate.
Nara Thai and Yauatcha Kolkata Join Hands for Curated Thai Food Experience
With its specially curated menu and immersive culinary approach, the Nara Thai Takeover at Yauatcha Kolkata aims to offer diners an authentic taste of Thailand
XElectron Expands Smart Entertainment Portfolio
The projector runs on Android 14, enabling users to access streaming content directly without the need for external media devices.
M&S Expands Licensed Fashion with Sonic Collection
The licensed apparel range combines elements from the McLaren Racing brand and Sega's Sonic the Hedgehog franchise, targeting consumers interested in motorsport, gaming, and pop culture merchandise.
Ted by Ted Baker Unveils London in Motion
The Fall collection draws inspiration from London's art, culture, and creative landscape, featuring a range of menswear essentials including outerwear, knitwear, shirts, and casual wardrobe staples.
Omens Studios Strengthens Children's Franchise Portfolio Across Platforms
The platform focuses on early learning skills such as numbers, counting, mathematics, memory, logic, and problem-solving.
Adidas Expands Women’s Activewear Portfolio with Originals Sport
The campaign features music artists Tate McRae and Emilia Mernes alongside professional volleyball player Harper Murray, bringing together personalities from music and sport.
Stoa Paris Appoints Karan Johar as Brand Ambassador in India
Stoa Paris operates across the bedding, home décor and home furnishing categories, with products influenced by Parisian design.
Toyota TRD Partners with PARKIT for Limited-Edition Outdoor Chair Collection
The limited-edition PARKIT x Toyota TRD collection comprises two outdoor seating products, the Voyager Chair and the Eclipse Recliner.
Ground Up Partners with Limited Too for Footwear Collection
As part of the agreement, the companies will introduce a new footwear collection, which is scheduled to launch in Fall 2027 through select retailers and online channels.
adidas Originals Unveils Disney and Brain Dead Collab
The updated design features a heavy rubber outsole while retaining the signature moulded rubber upper. It also includes two removable foldover tongue options in faux croc leather and patent leather.
Authentic Brands Group to Acquire Care Bears Intellectual Property
Following the acquisition, Authentic Studios and Authentic Live will support the expansion of the Care Bears franchise through new content, live experiences, and audience engagement initiatives.
Candere Appoints Smriti Mandhana as Brand Ambassador
The appointment is part of the brand's strategy to deepen its engagement with young consumers who increasingly view jewellery as an everyday fashion accessory rather than something reserved for special occasions.
New Pippi Longstocking Series to Drive Global Licensing Expansion
The series will be produced by STUDIOCANAL, Heyday Films, and Submarine, with writer Sara Daddy serving as head writer and screenwriter.
EBG Group Signs Daewoo Licensing Deal with POSCO International
The company is also expanding its retail footprint. Its first flagship Daewoo experience store in Delhi is expected to open soon, while three additional outlets are already planned.
Nestasia Enters Licensed Merchandise Segment with Universal Studios
The collaboration marks the company's entry into character-based licensed products, beginning with a new collection of PickSip 40 tumbler bottles.
KEI Industries Ropes In Rashmika Mandanna as Brand Ambassador
The partnership will be supported by a 360-degree marketing campaign featuring Mandanna.
Care Bears Partners with LPP Group to Expand Retail Presence in Europe
The collaboration, facilitated by licensing agency DeAPlaneta, introduces Care Bears products across multiple categories through LPP's retail network.
Miraculous Corp Expands WildBrain CPLG Partnership Across EMEA and APAC
As part of the enhanced partnership, WildBrain CPLG will now oversee location-based entertainment initiatives for the Miraculous franchise across EMEA and APAC markets.
Payote Extends La Vache qui rit Partnership with Footwear Range
The latest collection builds on the partnership between the two brands and focuses on reinterpreting a traditional French footwear style through designs that reflect the identity of La Vache qui rit.
Thomas Crick Unveils Father’s Day Footwear Gifting Collection
Through the campaign, Thomas Crick highlights the role fathers play in shaping life experiences and milestones, while encouraging shoppers to mark the occasion with thoughtful purchases.
Realm by Vaishali Launches New Couture Collection
The collection marks a tribute to Monroe's legacy as the industry approaches the 100th anniversary of her birth.
Virat Kohli’s one8 Unveils Sneaker Collection Via District Platform
At the event, Virat Kohli is expected to unveil the next phase of the brand while customers collect their footwear and participate in a range of brand-led experiences.
Ree Drummond Debuts Pioneer Woman Chocolate Range
The new range was developed in partnership with Sweet Shop USA and Earthbound Brands and features a selection of chocolate products based on Drummond’s favourite flavours.
McDonald’s India Marks 30 Years with New Family-Focused Campaign
Through the campaign, McDonald’s India (W&S) aims to reinforce its position as a place where people gather, connect, and share everyday experiences.
Bonus Names Nikhil Nayyar Regional Director for Middle East and India
With over 25 years of experience and campaigns active in more than 55 countries, Bonus specialises in promotional marketing and loyalty programmes.
JW Marriott Onboards Aishwarya Rai Bachchan as Global Ambassador
The partnership aligns with JW Marriott’s focus on holistic well-being and experiential travel.
BoxLunch Expands Merchandise Portfolio with Outdoor Collection
The collection includes products based on franchises such as Snoopy, Jurassic Park and The Lord of the Rings, combining character-led merchandise with outdoor and casual fashion categories.
Moonbug Expands Licensing with Carter’s Product Partnership
In addition to clothing and textiles, the partnership also includes products from Skip Hop such as backpacks, water bottles, snack cups and toys inspired by CoComelon and Blippi.
Beano Partners with Mr Jones Watches for Dennis the Menace Collection
Dennis points to the minutes, while Gnasher indicates the hours as part of the animated design inspired by the comic characters.
Bombay Dyeing Launches Summer 2026 Collection
The Wonderland Glow collection has been developed for children’s bedrooms and includes glow-in-the-dark bedding designs.
HELL Energy Drink Joins T20 Mumbai League 2026
A total of 30 matches will be played during the tournament, including seven fixtures in the women’s competition.
Juicy Chemistry Expands Organic Beauty with New Collaboration
The collaboration brings together the two Ecocert-certified brands through a product range focused on organic and ingredient-led skincare formulations.
SEVA Home Expands Luxury Fragrance Portfolio
According to the company, the new range has been developed around the idea of fragrance as a personal form of expression, with each candle representing a distinct energy and scent profile.
The Devil Wears Prada Returns with Brand Collaborations Across India
The participating brands include Allen Solly, John Jacobs by Lenskart, Bewakoof, Diet Coke, Tira Beauty, TRESemmé, Myntra, and The Souled Store.
Bisleri Partners with Patriot for Limited-Edition Packs
The campaign is also supported by in-store branding, branded Bisleri trucks across key markets, and promotions on digital and social media platforms.
Go Colors Expands Prajakta Koli Collaboration
Unlike the first phase of the collaboration, which introduced Prajakta Koli as the face of the campaign, the second drop shifts attention towards the product range itself.
Divine Solitaires Expands into Smaller Diamond Segment
The company stated that the new collection follows the same 123-parameter quality checks applied across its larger diamond categories.
Arrow Expands Occasion Wear Range with Moments Collection
The collection includes a range of summer-focused shirts, suits, and blazers designed for wedding-related events and social gatherings.