The campaign aligns with the brand's focus on festive accessories and gifting during Diwali.
Designed around a gondola-style installation, the pop-up features a landscape-inspired setting that showcases TUMI’s latest designs.
The campaign’s ‘U/A’ concept draws inspiration from film certification terminology, using it to represent the unrestricted spirit of childhood.
The partnership reflects GIVA's focus on making jewellery relevant to everyday occasions, particularly among younger and fashion-conscious customers.
The Spring Summer 2027 collection features relaxed silhouettes designed to encourage comfort and individual expression.
Greenply Industries Limited has launched XPro, a new hybrid veneer range under its Woodcrest brand, designed for contemporary residential and corporate interiors.
The campaign comes ahead of Navratri, when demand for beauty and grooming services typically rises as consumers prepare for festive celebrations.
The initiative combines festive packaging with activities designed to familiarise children with Diwali traditions, stories and symbols.
The collection reflects changing consumer preferences, with younger buyers increasingly looking for innerwear that combines functionality, style and self-expression.
As part of its store expansion strategy, Reva opened an exclusive outlet at Amanora Mall in Pune in July and another in Nashik in September.
The campaign captures Mumbai's contrasting character through its lively neighbourhoods, familiar landmarks and lesser-known corners.
Actor Danish Pandor, who walked at the London showcase, features in the campaign, reflecting the collection's emphasis on individuality and exploration.
The ready-to-wear collection features chore jackets, vintage-washed denim shackets and soft overshirts.
The collection also features products from Third Rush Desserts, the company's recently launched dessert-focused brand.
The limited-edition packs showcase six cultural elements: Sindoor Khela, Dhaak, Pushpanjali, Shankho, Kola Bou and Dhunuchi.
Rosso Brunello has launched its new Leather Essentials collection featuring a range of leather accessories, including wallets, card cases, passport holders, multi-pouches, computer bags, backpacks and duffle bags.
Singh's responsibilities will extend beyond brand communication to include creative direction and product development.
The campaign film unfolds at a campsite beneath a starry sky, where Dimri sits outdoors as the song ‘Badan Pe Sitare Lapete Hue’ plays in the background.
Tamannaah and Lakshya bring their individual personalities to the campaign, which connects Sparx's footwear range with everyday fashion and active lifestyles.
The listing on Nykaa Fashion comes as Cookie Pookie looks to strengthen its position in India's kidswear market.
Through the collection, KIKO Milano is bringing together makeup, festive design and personal expression for the seasonal market.
The collection combines functional design with contemporary styling for consumers who spend extended periods on their feet.
The campaign focuses on how familiar festive practices continue across generations, even as lifestyles and ways of celebrating evolve.
Centred on the question, 'Who wore who?', the campaign uses a mystery-led approach to build anticipation around the new collection.
The latest addition, Ultra Facial Meltdown Recovery Cream, is designed to provide immediate relief for skin experiencing stress or irritation.
The collection will launch on October 12 across Mi Arcus stores, its official website and e-commerce platforms, including Nykaa Fashion and Myntra.
As part of its current product offering, Killer Jeans has introduced Neo Flare, a contemporary interpretation of the classic flared denim silhouette.
The Volaris Dual Time is a reissue of the Xylys 9216 case and is powered by a Swiss Ronda movement.
The launch strengthens Smirnoff's presence in India's growing RTD segment, offering consumers an alternative to conventional beverage choices such as beer.
The collection also features wedges, block heels and platform heels, alongside the brand's best-selling embroidered sneakers.
The campaign films follow Sanon and Bumrah through their respective winter routines, showcasing how Fleece apparel fits into different lifestyles.
The campaign centres on the message, ‘Ho Gaya Na Paste Ka Paste Aur Paani Ka Paani,’ emphasising consistency as a key consideration when choosing ginger garlic paste.
Better Nutrition offers a range of staple food products, including atta, rice, dal, and millets, which the company says contain up to twice the amount of iron, zinc, and other essential micronutrients compared to conventional varieties.
Instead of introducing entirely new characters, the format leverages the familiarity audiences already have with these creators and personalities.
The launch also reflects Monopoly’s continued transformation into a lifestyle brand through partnerships that extend its presence beyond gaming.
The partnership also highlights the increasing role of entertainment intellectual property (IP) in influencing consumer engagement across everyday product categories.
Capitalizing on the popularity of the trend, Staze Beauty collaborated with Chakraborty to transform the beauty moment into a product.
The introduction of Stryker aligns with the brand’s strategy of building a broader lifestyle offering for modern menswear consumers.
The inaugural collection takes inspiration from Tromsø, a Norwegian city known for its winter landscapes and Northern Lights.
Mandanna will represent FUJIFILM India’s imaging portfolio across the country, covering products such as digital cameras, instax instant cameras and smartphone printers, QuickSnap cameras, binoculars, and photo printing solutions.
The launch comes amid rising demand for innovative momo varieties and regional food formats in India.
The campaign also builds on Kriti Sanon’s ongoing association with Zouk, which has now entered its second year.
As part of Lenskart Live: Sounds of Shunya, the company is bringing together 10 artists across five evenings of performances.
The collection reflects a woman’s journey of reconnecting with herself through experiences, emotions and heritage.
The campaign is aimed at consumers who increasingly experiment with skincare products, makeup and ingredient-led regimens.
The partnership comes as India’s protein market continues to evolve beyond its traditional association with fitness enthusiasts, athletes and bodybuilders.
The film highlights scents influenced by desserts, berries, and vanilla, presenting fragrances through a more relatable and immersive lens.
The Harry Potter x Blvck collection is currently available through Blvck’s official online store and select Blvck Paris retail locations worldwide.
The service also provides guaranteed on-time completion backed by a 20 percent money-back assurance.
At the heart of the collection are three bedding themes that reflect different interpretations of the Imperial Grace design philosophy.
The collection is completed by a dedicated saree and lehenga edit featuring floral embellishments, stonework, and intricate festive craftsmanship.
The campaign film follows Tara Sutaria as she prepares for festive gatherings, showcasing how lip colour can serve as the finishing touch to different looks.
The films are set in relatable social scenarios, including large family gatherings, neighbourhood celebrations, and fan club interactions.
Under the partnership, Akhtar will represent Emporio Armani Watches in India and will feature across the brand’s communication and marketing initiatives.
The latest range includes bras, camisoles, panties, leggings and pants, designed to cater to women navigating different aspects of daily life, from work and travel to fitness and leisure.
The investments will be made through minority stakes, allowing founders to retain ownership control while continuing to operate their businesses independently.
The product continues to evolve through software updates and the addition of new AI capabilities and connected experiences.
The partnership debuts with AJIO’s festive campaign, ‘Festival Is Festivalling’, which highlights the diversity of India’s festive season through a modern fashion lens.
The debut edition of FRONT ROW featured 80 curated Autumn/Winter/Festive looks, offering a preview of Westside’s fashion direction for the upcoming season.
The participation highlights the growing collaboration between international fashion platforms and Indian designers.
Through the campaign, Heer by GIVA seeks to present 9KT gold as a contemporary and accessible jewellery option for modern consumers.
The collection focuses on living room furniture, offering a mix of contemporary Italian design, functional features, and adaptable configurations.
The appointment comes as H&M Beauty continues to grow its portfolio in India, offering products across makeup, fragrances, haircare, and body care categories.
According to the brand, the products are vegan, COSMOS Natural certified, and manufactured in Germany.
Bridalwear remains a significant part of ELIE SAAB’s heritage and creative identity, with the designer highlighting its foundational role in the brand’s evolution.
With the launch, CASETiFY continues to expand its portfolio of licensed collaborations, combining pop culture-inspired designs with personalized technology accessories.
Designed for easy application, the product delivers buildable colour, a natural-looking shine, and hydration in a lightweight, non-sticky formula.
The relaunch also expands the range of natural stone dials available in the collection.
The company offers end-to-end services, including solar system design, financing, installation, and after-sales support.
QWEEN said its colours are created through specially developed gold alloy formulations.
The collection is designed to reflect the changing pace of contemporary life, where structured workwear gradually evolves into more expressive evening styles.
Pebble Qore Ultra will be available from October 2, 2026, in three colour variants: Desert Gold, Deep Black, and Deep Blue.
The new collection brings Kiki beyond the brand’s handbags and into standalone accessories designed to personalize everyday essentials.
The brand offers a portfolio that includes sports, running, walking, and lifestyle footwear and is available through direct-to-consumer, ecommerce, and offline retail channels.
The concept blends retail and hospitality, allowing customers to explore fragrances while enjoying coffee in a relaxed setting.
To support the launch, Swarovski has appointed Ariana Grande, the brand’s Global Brand Ambassador, as the face of the campaign.
The campaign launches with a series of films starring the actor duo, aimed at building anticipation for the annual shopping event.
Vedang Raina fronts the campaign as the brand looks to connect with a younger generation of consumers.
This marks the second India-centric campaign led by Nicola Formichetti, Global Creative Director, M·A·C Cosmetics, following the brand’s earlier campaign, ‘Forever in M·A·C’.
The limited-edition dessert will be available at select Havmor parlours across Ahmedabad, Delhi, and Mumbai.
The launch commemorates the 30th anniversary of the MR-G series, which was first introduced in 1996.
The smart glasses also offer up to nine hours of battery life, while flexible temple tips have been incorporated to provide a more personalized fit for users.
The sneaker also includes hidden design elements that further reference the city.
The collection explores the relationship between fabric, form, and contemporary menswear through Soni’s signature design language.
Comprising 49 looks, the Spring/Summer 2027 lineup centers on what the brand describes as a fusion of tailoring and sportswear.
The campaign showcases how silver jewellery is woven into daily moments, traditions, and personal milestones, through stories that reflect women’s unique relationships with their jewellery.
The Fall/Winter 2026 lineup builds on several of TUMI’s established collections, introducing updated silhouettes and seasonal color palettes.
Drawing inspiration from childhood motifs, the collection features designs centered around hearts, flowers, bows and stars.
The launch was supported by a Hyderabad-focused campaign inspired by the city’s strong association with cinema and storytelling.
With this collaboration, the company aims to further expand its reach among consumers while reinforcing its position in the body lotion and cream segment.
The launch comes as consumers increasingly seek skincare products that simplify multi-step routines while maintaining cleansing and skincare efficacy.
The collection is complemented by handbags including totes, satchels, slings and crossbody styles.
With the new campaign, ColorPlus places emphasis on timeless menswear styles interpreted through a contemporary lens.
The campaign draws parallels between life and strategy-based games, emphasizing how personal decisions and choices shape individual journeys.
The newly launched products are now available through leading offline retail outlets across India.
The collection features a range of diamond jewellery pieces designed for regular wear, including rings, bracelets, pendants, and earrings.
The campaign is aimed at a younger generation of consumers who prefer to chart their own path rather than follow convention.
The newly launched curler is equipped with a titanium barrel designed to provide even heat distribution, helping users achieve consistent curls while reducing frizz and static.
With the launch, the brand aims to cater to consumers seeking jewellery that blends craftsmanship, personal expression, and modern aesthetics.
The new advertisement highlights the brand’s extensive colour portfolio while focusing on festive home transformation.
The India launch is backed by ‘Eddie Set Go’, the brand’s debut campaign in the country.
At the heart of the refresh is a redesigned House of McDowell’s Soda can, featuring a more premium aesthetic with orange, teal, and silver elements.
The product is positioned for a range of occasions, from college and workplace settings to social outings and daily use.
The collection is available in three variants—mirror-polished stainless steel, red anodized aluminum, and blue anodized aluminum—with each edition restricted to 200 pieces worldwide.
Set in the lead-up to a festive gathering, the campaign film captures interactions between family members as they prepare for the occasion.
Crafted in 14KT and 18KT gold, the collection is available in yellow, rose, and white gold variants.
The debut collection combines contemporary design with traditional handwoven textiles sourced from Chanderi, Varanasi, and Kutch.
Aishwarya Rai Bachchan will once again walk the Le Défilé runway, reflecting the event’s focus on confidence, individuality, and self-expression.
The Blue Belle Collection includes a range of styling tools designed for specific hair care requirements.
The new timepiece was officially unveiled at a launch event held on September 9, 2026, at the SEIKO Boutique, Marks Square, Bengaluru.
The latest inclusion marks a significant achievement for the brand, making VAHDAM India the first Indian brand to be featured in the official Emmys Gift Bag.
The move is part of the company’s broader strategy to evolve into a comprehensive lifestyle brand for modern Indian consumers.
The collection explores the idea of cultural convergence, transforming everyday street scenes, familiar characters, and urban experiences into contemporary rug designs.
Directed by Renell Medrano, the campaign follows Jung Kook as he steps into a pair of Calvin Klein jeans, setting off a transformation in mood and energy.
For southern India, actress Anupama Parameswaran has been featured as the face of Rivaah, representing the campaign for brides across the region.
Part of the Life n Colors portfolio, Prasanaakshi was established with the vision of creating homes that tell stories through thoughtfully crafted décor.
Alongside the campaign, Taneira has introduced its Pujo ’26 Edit, a festive collection curated for the Durga Pujo season.
The newly introduced Sonic Series consists of six portable wireless speakers designed for different listening preferences and usage scenarios.
The latest addition to the brand’s skincare range is designed to deliver long-lasting moisture without leaving behind a greasy or heavy feel.
The Max Fashion Festive 2026 collection launched across India on September 11, with a second product drop scheduled for October.
The travel industry is undergoing a transformation where collaborations are becoming as important as traditional marketing campaigns.
As part of the partnership, Raina will headline the campaign for the brand’s Fall/Winter 2026 watch collection in the Indian market.
The campaign arrives at a time when India’s sportswear industry is witnessing significant growth.
As part of the campaign, celebrity chef Ranveer Brar will continue his long-standing association with Philips Kitchen Appliances.
The brand’s approach to conscious fashion extends beyond traditional sustainability narratives.
Among the standout products is the Cars 20th Anniversary Tow Mater figural crossbody bag, inspired by the lovable tow truck character.
Among the standout products is a Snoopy-themed glass cold cup featuring a Woodstock straw topper, a pumpkin-inspired hat and a green seasonal scarf.
The announcement coincided with the launch of BMW India’s new 7 Series flagship lineup.
The VegNonVeg Samba Mule has been created with adaptability in mind.
Through the partnership, Amazon Specials will serve as the exclusive e-commerce destination for the KT GOAT Edition range in India.
Alongside the announcement, the brand has also unveiled its first digital campaign, titled ‘Made You Look’.
The company stated that all products have undergone independent third-party testing and certification, in addition to real-user evaluations.
the collection has been created to suit a variety of personal styles while offering versatile pieces that transition from daily wear to celebratory occasions.
The LISA × MINISO collection spans a wide range of categories, including bags, apparel, blind boxes and lifestyle accessories.
The product is available in Chocolate, Coffee, and Unflavored variants and is packaged in a 1 kg box containing 28 single-serve sachets.
The launch is part of a broader effort to extend its expertise in sportswear into adjacent categories.
The campaign arrives ahead of the festive season, a period when hosting family and friends takes center stage across households.
The strategy is intended to establish a recognizable shopping habit among consumers and strengthen engagement with the brand.
The launch reflects the company’s growing focus on responsible product design and environmentally conscious consumption.
The newly launched popped chips are available in Magic Masala and Pudina flavours.
For KAWS UNIVERSE, the artist has developed new characters that draw inspiration from celestial and globally recognizable motifs.
Mithila Palkar plays a central role in the campaign, bringing the brand’s message to life through relatable and contemporary styling.
The latest announcement reinforces the company’s ongoing strategy of linking technology innovation with major international sporting events.
The latest collection combines playful storytelling with practical design elements, offering age-specific styles that reflect different stages of childhood.
The partnership marks Anchor Oral Care’s first-ever collaboration with an international sportsperson.
The collection takes cues from architectural details rather than direct structural references.
The partnership marks an expansion of Reebok’s presence in the country beyond apparel and footwear into several high-growth consumer categories.
The latest film focuses on personalised kitchen design solutions and showcases the brand’s Customisable Cabinet Fronts range.
Each character is also inspired by one of QWEEN’s signature brand personas.
Magnum by Safari’s portfolio includes trolley bags and duffle bags, catering to a wide range of travel needs.
The new kiosk represents Supersox’s entry into organised retail and is expected to serve as a platform for showcasing the brand’s extensive portfolio to shoppers in a high-footfall environment.
The launch aligns with Disney’s broader global festivities marking Winnie the Pooh’s centennial year.
Founded by Harsh and Tanvi Somaiya, the Bengaluru-based menswear brand has built its identity around what it calls "young workwear" and elevated wardrobe staples.
Alongside the blonde-focused range, Cadiveu Professional has also introduced Repair Solution, an intensive hair repair treatment developed to target damaged hair.
The association aligns with Vijay Sales’ long-standing focus on trust, reliability, and customer-centric service.
The launch also adds to SHEIN’s expanding portfolio of licensed collaborations.
The collaboration combines Huda Kattan’s expertise in beauty with Cardi B.’s signature confidence and distinctive style.
The future of men's fashion is likely to see even more collaborations that extend beyond clothing.
the collection will feature embellished gowns, sparkling separates and sharply tailored pieces.
The campaign, titled The ONLY Fit, showcases a range of denim styles, including jeans and statement jackets designed for versatility and everyday wear.
s part of the partnership, Tamannaah will feature in the campaign for the GUESS Watches Fall/Winter 2026 (FW26) collection, set to launch in September.
The exclusive release will be available through Mattel Creations’ official website beginning September 4.
Crocs will also host a pop-up showcase at Atmos Ikebukuro starting September 9, where visitors can explore the full collection in person.
FirstCry customers will be able to shop from a curated portfolio of more than 500 Decathlon products spanning multiple sports categories.
The latest collection draws inspiration from the legacy of the Toyota Celica, one of the automaker’s most recognisable sports car nameplates.
Titled ‘Many Ways, One Original’, the new campaign builds on Levi’s ongoing narrative around individuality, self-expression and personal style.
The launch comes at a time when digestive health is emerging as a growing concern among pet owners.
Alongside the toothbrush, Dyson has introduced its own range of oral care products, including a non-foaming toothpaste and a low-foaming mouthrinse.
As 2026 progresses, the intersection of beauty and entertainment shows no signs of slowing down.
At the centre of the new collection is the House’s signature M insignia, which has been transformed into a range of everyday fine jewellery pieces.
Drawing inspiration from Monroe’s iconic visual identity, the range combines VERO MODA’s design language with some of the actress’s most recognizable elements.
The brand stated that efficacy claims associated with the products are based on external clinical studies conducted in May 2026.
Consumer expectations have evolved significantly over the past few years, particularly among Gen Z shoppers.
At the heart of the launch is a collection that seeks to balance style and practicality.
Designed with portability in mind, the lightweight and cordless device can be used at home, in offices, while travelling or during daily commutes.
As part of the campaign, MARS introduced its mascot, MARSIE, to consumers through a three-day activation in Mumbai.
The new lineup includes a variety of beauty essentials and accessories designed for both everyday use and collection purposes.
The event also honoured three winners, who were presented with gift hampers.
The AW26 portfolio arrives as several major entertainment properties reach key milestones.
The watch is limited to 100 pieces worldwide and is now available through Hublot boutiques and the brand’s official online channels.
The collection includes a variety of fan-focused products such as T-shirts, jerseys, hoodies, accessories, and home décor items, offering consumers multiple ways to celebrate the beloved animated film.
The limited-edition collection will be available from 27 August and draws inspiration from the film’s memorable visuals, characters, and enduring style.
The collection includes a range of multifunctional products designed to improve gaming comfort and organisation.
The initiative aims to highlight ingredient transparency and informed food choices through a series of family-focused digital films.
The new collection combines Swiss Beauty’s focus on trend-led beauty products with elements inspired by the wizarding world of Harry Potter.
The launch follows Ben Sherman’s entry into India through leading online marketplaces in 2025.
The campaign highlights the people who offer support and companionship in everyday life, including friends, colleagues, siblings, and even pets.
The collection features three Air Max Plus designs inspired by the Gomu Gomu no Mi, Ope Ope no Mi, and Mera Mera no Mi Devil Fruits.
The Daily Protein Fix range is available in five flavours — Kalimirch, Tandoori, Lemon Herbed, Cajun, and Herbed Garlic.
The Louis Philippe Onam Collection 2026 features a range of festive menswear inspired by Kerala’s cultural aesthetics.
The launch comes ahead of the festive and wedding season, a period that traditionally sees increased demand for occasion-focused fashion.
Gabbi will feature in the brand’s marketing and communication campaigns, helping Everlite connect with consumers seeking versatile jewellery that can seamlessly transition across different occasions and lifestyles.
he new collection is being introduced through a campaign featuring actor Sonam Bajwa.
Functional beverages, including probiotic drinks, are increasingly being viewed as a key growth category within India’s food and beverage sector.
The designs take inspiration from objects housed in The Met’s renowned Byzantine, Greek and Roman, Medieval, and Islamic art collections.
Through the campaign, KISNA aims to address common perceptions that diamond jewellery is out of reach for younger consumers.
Veeba has planned a digital campaign that showcases the culinary inspirations and regional flavour influences behind the new products.
The launch reflects the growing demand for home products that combine functionality, sustainability, and premium design.
The campaign film takes a humorous look at the popular "Bhai" persona often associated with Bollywood.
Launched on 20 August 2026, the campaign is available exclusively through The Face Shop and Palmonas websites until Raksha Bandhan.
The collaboration introduces a reimagined version of the iconic PUMA Suede sneaker, inspired by the colours, textures, and artisanal legacy associated with Jaipur Rugs.
The growing number of partnerships across confectionery highlights a broader shift in how brands approach marketing.
The collection aims to blend the nostalgic appeal of instant photography with the spirit of discovery and adventure associated with the Pokémon brand.
A key feature of the Pegasus Plus 2 is its exposed, curved Air Zoom unit in the forefoot, paired with a ZoomX foam midsole.
Through Instamart, the brand’s products will now be available with faster delivery timelines, offering consumers greater convenience.
The campaign builds on Titan Raga’s earlier ‘Beautiful Together’ initiative, which celebrated the strength women derive from supporting one another.
The announcement comes at a significant milestone for the company, which is celebrating 50 years of global operations and 27 years in the Indian market.
The event marked the official introduction of the new collection, with actor Triptii Dimri attending as the special guest.
Developed in partnership with tmrw Factory by Wit & Chai Group, the campaign follows a young man heading to a job interview who begins noticing an unusual pattern.
With this initiative, Furlenco continues to focus on the evolving significance of the home in urban lifestyles.
Positioned as a premium offering, the Machine X-1 blends bold aesthetics with advanced watchmaking elements.
The announcement coincides with boltt’s upcoming launch of the Ace 5G and Evo smartphones in India.
Volkswagen’s ID. Buzz is an all-electric vehicle inspired by the iconic Kombi van and features sliding doors along with configurable seating arrangements.
The launch is part of the brand’s “Soul of India” campaign, which highlights flavours and experiences inspired by Indian culture and traditions.
The music video aims to reinforce the brand’s positioning around authenticity and confidence while presenting the campaign in a fresh and engaging format.
Designed for multiple occasions, the range caters to workwear, college outfits, casual outings, social gatherings, and everyday wear.
The campaign focuses on the players’ personalities, friendships, and lives away from competitive matches, offering a more personal perspective on the team.
The campaign kicked off with a stop-motion film that recreated some of Mumbai’s most recognisable sights and everyday elements using LEGO bricks.
The collaboration will be available exclusively at Scarlett House, Bandra, from August 20, 2026, for a period of one month.
Featuring Kapoor, the campaign focuses on positioning the snack as an accessible indulgence for everyday consumption.
The special-edition flannel features a blue color palette and incorporates the signature Hot Wheels flaming logo on the front pocket, drawing inspiration from the toy brand’s long-standing visual identity.
The AW’26 AD Denim collection features a wide range of fits, washes, and finishes designed to cater to diverse consumer preferences.
The partnership is built on shared values of authenticity, thoughtful decision-making, and long-term commitment.
D'Decor showcases how different colours, prints, textures, and styles can transform the overall look and atmosphere of a room.
As part of its broader brand strategy, Philips has also joined hands with Toxic: A Fairy Tale for Grown-ups as the film’s Official Grooming Partner.
From cricket-inspired collections to fashion-led travel gear, several partnerships have stood out in 2026 for their creativity and market impact.
The initiative is designed to connect with consumers during the festive season by highlighting value-driven kitchen product combinations under the Pigeon brand.
With the new offering, Lay’s aims to recreate this familiar consumption experience in a packaged snack format that can be consumed at any time.
The collection reflects the shared values of both brands, including performance, boldness, and a drive to push boundaries.
At the centre of the campaign is a film featuring Todd’s reinterpretation of Robyn’s iconic track ‘Dancing on My Own’.
The appointment of Shah Rukh Khan marks a new chapter for the company.
The newly launched range is now available across Barista outlets nationwide.
Now in its fourth year, the Rakhi collection has become one of the brand’s key seasonal launches.
The activation officially kicked off with a Twitch livestream featuring Tobi Brown and Simon Minter, co-founders of the popular YouTube group Sidemen.
At the core of the collection is the concept of the Phool Chadar, a symbol often associated with joy, blessings, and togetherness during wedding ceremonies.
The partnership aligns with the launch of the brand’s new Varalakshmi festive campaign.
The collection showcases a mix of established stars and emerging talent from across the Premier League.
The series features a slim, bezel-less design intended to complement modern living spaces.
The collection introduces a playful interpretation of the accessories brand’s classic silhouettes through bold Pringles-inspired graphics and vibrant color palettes.
The new timepieces retain G-SHOCK's hallmark durability features, including shock resistance, magnetic resistance, and water resistance of up to 200 meters.
The sneaker draws inspiration from the idea that celebration is deeply embedded in everyday Indian life.
As part of the collaboration, Escape Plan will oversee product development, sourcing, manufacturing, and distribution for the entire range.
The campaign film focuses on the everyday moments shared between siblings, from light-hearted pranks and friendly arguments to expressions of care and affection.
Through the association, the company aims to reinforce its positioning of furniture and home décor as extensions of personal style and self-expression.
The collaboration has resulted in the launch of the MC × Jiaara collection, an exclusive jewellery range designed specifically for the Indian market.
The new offering takes inspiration from Tajín’s signature tangy and spicy flavor profile, translating it into a fragrance-led bathing product.
The newly launched moisturiser combines the texture of a gel with the benefits of a serum, offering a lightweight formulation designed for everyday skincare.
The collection features four signature hot chocolate variants, each created with premium ingredients and distinct flavour profiles.
The campaign film has been shot across the streets of Banaras and features the popular track 'Tum Tak'.
The collection reinterprets LeSportsac's signature bag silhouettes with graphics inspired by the Pringles brand and a vibrant colour palette.
Through its latest television commercial, the brand highlights the role of long-lasting freshness in boosting confidence throughout a busy day.
The collection is now available through the retailer's physical stores as well as its online platform.
The footwear collection reimagines several adidas Originals silhouettes with Care Bears-inspired designs.
The campaign focuses on FLITE's Buckle Collection, which has been positioned as a range offering contemporary designs combined with everyday comfort.
The collection reimagines Astro Boy through Onitsuka Tiger’s contemporary design approach, combining nostalgic elements with modern streetwear aesthetics.
The companies said the collaboration reinforces their shared community-first approach to product innovation and beauty accessibility.
The campaign film also features rapper and singer-songwriter Tsumyoki, dancer and choreographer Srilakshmi, and graffiti artist Left Hander.
The campaign is being rolled out across television, digital platforms, and social media.
The collaboration brought together elements of fashion, design, and home décor by drawing inspiration from Bergner's Excalibur Cast Iron collection.
The festive collection includes apparel from Reliance Trends' in-house labels as well as the Trends x Aarke Ritu Kumar collection.
The campaign film revolves around a playful interaction at home, where a young child becomes fascinated by the sparkle of Ananya Panday's diamond jewellery.
The collection includes designs inspired by Marvel's Avengers, Disney's Mickey Mouse and Friends, Disney Princess, and Disney's Frozen, among others.
The Surat store is the first step in Ben Sherman's wider India strategy.
The latest range features a selection of everyday children's apparel inspired by two of the most popular entertainment franchises among young consumers.
The collection has been designed to embody Billabong’s relaxed coastal identity, taking cues from elements such as salt air, sun-weathered driftwood, and the spirit of surfing.
Rather than relying solely on online recommendations, the campaign celebrates in-person shopping experiences and the influence of close friendships on style decisions.
The campaign reflects the brand's focus on comfort and everyday living while introducing its apparel offerings for men.
With the latest campaign, SleepyCat continues to focus on consumer-centric storytelling by addressing everyday challenges through practical product solutions.
The campaign centres on the idea that some gifts are so appealing that the person buying them may want to keep them instead.
In India and across global markets, fashion collaborations have evolved into strategic brand-building exercises rather than simple merchandise launches.
Leading the launch is the new XPS 13, an ultra-portable laptop developed for students, professionals, and everyday users.
The collaboration formalises what began as organic consumer interest after paparazzi photographs of Orry featuring Skinvest Melts circulated online.
The announcement was made during a launch event in Mumbai, which was attended by members of the media, influencers, and retail partners.
The campaign debuts with a film featuring Ranveer Singh preparing for a shoot before reaching for a tin of Impact Mints.
The appointment comes as Go Colors moves into its next stage of expansion.
Through the campaign, the retailer aims to highlight transparency and informed decision-making in jewellery purchases.
The campaign was developed by Bolded, the branded content studio of OBB Media and a longtime creative partner of Bieber.
The jewellery was paired with House of Masaba’s bridal ensembles, combining traditional design references with contemporary silhouettes.
For the tech accessories market in India, these associations also create new opportunities around licensing, limited-edition merchandise, fandom and experiential retail.
The character, known for her telepathic and telekinetic abilities in the Marvel universe, is depicted in a mind-manipulation pose.
The partnership will introduce a new watch collection in spring 2027, incorporating several design elements associated with Kate Spade New York.
The Originals Sport range covers several training essentials, including sports bras, leggings, tanks, layering pieces and a onesie.
The campaign focuses on POND'S Super Light Gel moisturiser, formulated with Pro-Ceramides, Hyaluronic Acid and GAP Aminos.
The campaign forms part of Regal Jewellers’ strategy to establish its presence in Tamil Nadu as it begins expanding its physical retail network in the region.
The campaign comes as Spykar expands its focus on the women’s denim segment by offering different fits under a single collection.
The digital campaign film features Sanon celebrating Raksha Bandhan with her brother by tying him a rakhi.
The collection takes its name from the Portuguese word Ótimo, meaning "excellent".
The showcase featured more than 70 couture creations spanning cocktail wear, occasion wear, bridal couture, and menswear.
The collaboration reflects Stoa Paris' design-first approach to home décor and premium furnishings.
Built around the line 'Jeena Hai Toh Colourfully Jiyo', the campaign features Mirza in a dual role and uses a visual transition to showcase the product.
The activation features creatives inspired by everyday commuting experiences.
Designed in a pocket-sized format, the DENVER Autograph Perfume Atomiser can be carried in pockets, briefcases and cabin bags.
The collaboration sees celebrity makeup artist Daniel Bauer leading the backstage beauty direction as Huda Beauty's lead makeup artist.
The device comes equipped with features for taking photographs and recording videos.
As part of the anniversary celebrations, the brand also introduced its Birthday Drop, comprising hundreds of new styles for curvy women.
India's footwear market continues to expand, supported by rising disposable incomes, growing fashion awareness, and increasing demand for premium and lifestyle products.
The range currently comprises more than 25 variants across categories including sleep, focus, immunity, throat care, energy, and gut health.
The campaign will be distributed across digital platforms, including Instagram, YouTube, Facebook, and other social media channels.
The campaign also spotlights Livpure's proprietary ClearDrop Technology, which the company says is designed to tackle contaminants including pesticides, PFAS, microplastics, and uranium.
These partnerships help watchmakers strengthen brand visibility while offering exclusive designs that appeal to enthusiasts and first-time buyers alike.
Founded by Vaishali Dahiya, Realm by Vaishali specialises in luxury eveningwear that combines international design influences with Indian craftsmanship.
Burger King India has released an original musical film inspired by the origins of Peri-Peri flavours, highlighting the brand's latest menu additions.
The campaign will be rolled out across television, digital platforms, connected TV, OTT platforms and social media.
The eyewear is equipped with GUNNAR's patented lens technology, which is designed to help reduce digital eye strain while improving visual contrast.
The creative campaign was led by McCann India executive creative directors Utsav Khare and Gourav Verma.
The campaigns will highlight Kalyan Jewellers' product portfolio across multiple jewellery categories and occasions.
The campaign highlights the vehicle's increased size, enhanced interior space, and updated features while staying true to the brand's signature identity.
The campaign aims to address a common misconception in the haircare category by encouraging consumers to understand the distinction between the two conditions before selecting a treatment.
Set during a camping trip, the campaign film follows Tendulkar and his friends as they use the EDGE GO portable power device in various outdoor situations.
The campaign film adopts a humorous approach by portraying a playful rivalry between fruits and nuts.
The collection is available through SNITCH's website, mobile application, and retail stores across the country.
The campaign film is set in a classroom, where a student continues writing even after completing her assigned work.
Drawing inspiration from India's literary, artistic and cultural legacy, the campaign explores the relationship between the monsoon and feminine expression.
Building on the storyline introduced in the previous collections, the latest release follows Daisy Duck's journey from self-discovery to celebration alongside Minnie Mouse.
By combining creative storytelling with limited-edition offerings, brands were able to reach new audiences, strengthen cultural relevance, and generate significant consumer engagement.
The collaboration is aimed at sneaker collectors, UNO enthusiasts, and consumers who associate the card game with memorable social experiences.
The collection highlighted the designer's continued focus on blending traditional craftsmanship with contemporary haute couture.
The campaign is centred on the theme "True Love Begins With Me," highlighting ideas of self-expression, individuality and personal style.
The collection includes T-shirts, gym vests, crewnecks and mock-neck T-shirts, with prices starting at Rs. 350.
As part of the campaign, Fastrack has partnered with Bengaluru-based gelato brand Milano to launch the Fastrack x Milano Gelato Truck.
The collection has been developed in response to the evolving relationship between movement, lifestyle, and personal identity.
The collection has been created with versatility in mind, catering to both teenagers and adults.
The collaboration brings together the brand's focus on responsible craftsmanship with Lara Dutta Bhupathi's association with elegance and modern style.
The womenswear range features cotton silk garments with fluid silhouettes, relaxed fits, and handcrafted detailing designed for everyday wear.
The bracelet has been engineered as a fully articulated and flexible piece to provide ease of movement while maintaining its design.
Designed and manufactured by Hybon in India, the new collection comprises four luxury elevator cabin concepts: IMPERO, MARTE, SOMMO, and DINAMICO.
The campaign forms part of Sparx's Summer Swag platform, which highlights sandals as a seasonal fashion category.
As part of the association, Fahadh Faasil will headline the company's upcoming marketing campaigns and brand initiatives during its next phase of growth.
From healthcare-focused campaigns to digital parenting ecosystems, India's babycare market has witnessed several high-impact collaborations that combine brand credibility with trusted public figures.
Bhima Jewellers said Kapoor's cultural connect and pan-India recognition complement the brand's journey of taking its South Indian legacy to a broader national audience.
The 'Drops of Joy' monsoon campaign is available across all Senco Gold & Diamonds showrooms, the Senco App, and the brand's official website.
For Cloudco Entertainment, the collaboration is part of its broader licensing strategy as the Care Bears brand approaches a significant milestone.
The retailer is leveraging fragrance storytelling and licensed intellectual property to introduce products across additional lifestyle categories.
In addition to the collector dolls, Rodarte has introduced a limited-edition apparel range inspired by the same creative direction.
The campaign also marks the launch of the brand's new Compression Performance Gear collection.
The collaboration brings the dessert-inspired candy flavours into the beverage category by recreating them as dirty sodas.
The campaign highlights two of the brand's products, the Ninja Blast Portable Blender and the Ninja Combi 14-in-1 Multicooker, through a series of films centred on everyday cooking experiences in Indian households.
Developed for baby facial skincare, the cream is formulated with ingredients including saffron, liquorice, shea butter, and honey.
The women's collection includes tank tops with built-in cups, skorts, oversized graphic T-shirts, co-ord sets, and cargo-inspired bottoms.
For GoBoult, licensing is not about placing a globally recognised logo on an existing product. Gupta said the Mustang partnership has been built around design, engineering, and consumer experience.
The Skechers x Care Bears range features popular characters including Cheer Bear, Funshine Bear, Good Luck Bear, Grumpy Bear, Friend Bear, and other fan favourites.
GUNNAR USA said the gaming glasses have been customised, designed, and produced by the company and carry CE certification.
The patent leather tongue includes perforations designed to hold six vintage-inspired pins featuring Disney characters.
The campaign film has been produced by Calm Kaam and directed by Sayan Mukherjee.
The campaign is accompanied by a refreshed rendition of Jugni, which forms the backdrop to the narrative.
The campaign is accompanied by a refreshed rendition of Jugni, which forms the backdrop to the narrative.
The newly launched Super 10 Serum Lotion features ingredients including niacinamide, vitamin C, pro-retinol, and UV filters.
The collaboration begins with an influencer-led campaign featuring creators from fashion, beauty, travel, lifestyle, and GRWM (Get Ready With Me) categories.
The campaign is being rolled out across digital and social media platforms as part of the brand's ongoing consumer engagement initiatives.
The new promotion combines the traditional domino game with characters from the emoji brand universe.
The companies said the initiative is aimed at creating additional consumer touchpoints while extending Orangetheory's brand presence into the fitness accessories category.
The collaboration brings together two brands that share a focus on craftsmanship, attention to detail, and curated experiences.
The campaign will be rolled out across more than 20 cities, including Mumbai, Pune, Bengaluru, Kolkata, Chennai, and Delhi.
The collaboration originated from an unpaid Instagram Story posted by Shivani, in which she shared her appreciation for Peping's fizzy drink with her followers.
The collection has been developed in partnership with The emoji company and facilitated by Medialink the SEA.
The collaboration reflects the increasing focus among brands on creating integrated lifestyle experiences rather than offering standalone products.
The company said the system has remained a core element of its performance-oriented vehicles for over 40 years.
Through the campaign, the brand aims to connect the concept of nourishment with both nutrition and skincare.
The auction series also reflected changing consumer trends in the diamond market.
The product was first showcased during Lenskart’s IPO event in November 2025.
The collection reflects the brand’s fashion-led identity while targeting a broader beauty audience.
The partnership also represents a strategic milestone for Jonas Paul Eyewear.
The Emily in Paris x Caprese collaboration is designed to reflect themes of confidence, individuality, and self-expression associated with the popular series.
Designed around themes of freedom, individuality, and exploration, the collection features graphic T-shirts, contemporary silhouettes, and utility-inspired elements.
The collaboration brings together ASICS’ footwear heritage and Finesse’s focus on women’s sneaker culture.
The brand also offers additional variants including Swiss Choco Brownie, Nutty French Vanilla, and Real Alphonso Mango.
The products incorporate Harry Potter-themed graphics, silicone zip pullers, and interchangeable Velcro house badges that allow users to personalise their bags.
Available in a Menthol Eucalyptus flavour, Mentos Fresh Action features a transparent candy shell with a blue liquid-filled centre.
The film incorporates parkour-inspired action sequences and humour to portray the snack as a sought-after choice among younger consumers.
These partnerships help brands tap into new audiences, generate social media buzz, and create limited-edition collections that often sell out within days.
The product features a filling made with crunchy kadayfi pastry and pistachio crème, layered within Cadbury Dairy Milk Silk chocolate.
The new range will be available exclusively through e-commerce platforms and is aimed at consumers seeking premium display, gaming, and entertainment features.
Woodstock also appears in the design, serving as the tip of the watch's seconds hand.
The production will begin performances on March 30, 2027, before its official opening on April 18, 2027, at the Al Hirschfeld Theatre in New York City.
As part of the launch, actor Sanya Malhotra has been appointed as the brand ambassador for the menstruation and grooming segments.
The latest collection reinterprets traditional Indian silhouettes through contemporary designs, offering a blend of ethnic aesthetics and modern styling.
The campaign was conceptualised by Kulfi Collective, produced by Calk & Cheese, and directed by Achowe.
The company’s in-house creative studio, the campaign film centres on a father who learns that his wife and sleeping baby will be home in six minutes.
The collection is scheduled to debut in the fall season.
The launch of STRIDE also reflects CHK’s broader vision of building footwear products centred on comfort, craftsmanship, and longevity.
As part of the collaboration, Masaba will feature in a campaign showcasing One8 footwear and accessories.
At the core of the collaboration is the use of spent specialty coffee grounds generated through Subko’s daily operations.
The new collection aims to celebrate grace, resilience, and self-expression through a range of intricately crafted designs.
To support the launch, the company has unveiled a new campaign titled "Most Elegant Man in Town", featuring actor Jim Sarbh.
From celebrity-led collections to lifestyle partnerships and digital-first campaigns, denim brands are using collaborations to stay relevant and engage younger audiences.
The launch comes as demand for spiritual gifting and premium collectibles continues to grow.
The new range is made using Ghana Origin Cocoa, a variety known for its aroma and flavour profile.
The company has also appointed Indian cricketer Renuka Singh Thakur as the face of the brand in the country.
Directed by Shoojit Sircar, the campaign film is set in a backstage setting and captures interactions between the three actors as they prepare for an event.
The initiative enables customers to exchange old jewellery and receive a flat Rs 500 voucher for every piece submitted.
The campaign is anchored by a digital film that focuses on the product’s dual-flavour format, featuring a liquid choco-hazelnut centre enclosed within a caramel shell.
Each chair has been designed to reflect the distinct characteristics of the featured characters while incorporating swivel functionality and seating comfort for everyday use.
The Pura x Calm Collection features three fragrances inspired by Calm’s content library.
The campaign film presents a fictional world where people are highly attached to their water bottles, making hydration a regular part of their daily routines.
The campaign is built around two creative narratives, Dreaming In Color and A Summer Dream Come True, both set against retro-inspired summer backdrops.
The campaign will be rolled out across digital and social media platforms, with regional adaptations planned for different markets.
Melody Ice Cream is inspired by the flavour profile of the original Melody confectionery and combines caramel and chocolate notes in an ice cream format.
The pendant features a bat-and-ball motif crafted in 14K gold and set with a Forevermark diamond.
As part of the partnership, SNITCH has introduced the ‘SNITCH Sabse Aage Zone’, a dedicated front-row experience for attendees.
The narratives are inspired by observations of consumer behaviour and experiences that commonly unfold in stores and social settings.
The launch reflects the brand's focus on offering traditional jewellery styles in formats designed for contemporary consumers.
The range features vegan and cruelty-free formulations and includes products developed with fruit and dessert-inspired fragrances.
The collection features a selection of Innisfree’s popular skincare products, redesigned with Toy Story-themed artwork and collectible accessories.
The launch represents the first phase of a broader partnership between Alex and Ani and the ACOTAR franchise.
The new timepiece features a 40 mm stainless steel case and offers water resistance up to 30 ATM.
The brand has also launched Boom Rush, a training shoe aimed at consumers seeking footwear for running and multiple fitness activities.
Drawing inspiration from Laura Ashley’s archives, the collection features a range of floral prints and signature patterns.
The growing influence of pop culture, fandoms, sports leagues, and nostalgia-driven marketing has opened new avenues for brands to engage consumers beyond traditional advertising.
The collaboration comes shortly after Moonbug announced that CoComelon will make its theatrical debut next spring.
Named The First and Forever Set, the collection is positioned as a long-lasting alternative to conventional children's dinnerware.
Through the campaign, the brand aims to strengthen its engagement with consumers who view fashion and accessories as extensions of their identity.
The collection also includes The Smurfs Classic T-Shirt, made from cotton jersey fabric and featuring a character graphic with contrast sleeves.
Initially, the HRX fragrance range will be available through digital channels, including Myntra and the brand’s official online store.
The collection includes lightweight apparel, graphic T-shirts, hats, bags, layering pieces, and adventure-themed accessories.
The five-episode series combines fantasy storytelling with alternate timelines to showcase the smartphone’s features through entertainment-driven content.
Under the agreement, Brandman Retail has been appointed as an authorized re-seller by Skechers India for select marketplace businesses.
These collaborations are helping brands move beyond conventional retail touchpoints while creating new consumption occasions and strengthening brand visibility.
The brand’s momo portfolio currently includes four variants: loaded chicken, Korean chicken, cheesy chicken, and chunky prawn.
The initiative began with a training event in Delhi attended by over 200 hairstylists, salon professionals, and salon owners.
The newly launched Horlicks Milkshake is available in three flavours: Classic Malt, Chocolate, and Kesar Badam.
The Resort Summer 2026 collection is currently available across select Gargee Designer’s stores and on the brand’s official website.
As part of the campaign, dancer and actress Mukti Mohan and actor Kunal Thakur will feature in promotional content.
The collection draws inspiration from the recognizable wardrobe elements worn by Rogers in the show, reinterpreting them through contemporary design.
In India and global markets alike, beverage brands are moving beyond category boundaries to build cultural relevance.
Customers can exchange gold purchased from any jeweller, including jewellery with purity starting from 9KT.
The launch comes as lifestyle-related health concerns, including diabetes, continue to rise across age groups.
The collaboration comes as gaming increasingly influences youth culture, extending beyond entertainment into fashion, music, and digital identity.
The campaign aligns with the recent expansion of AJIO Rush, the platform’s fast-delivery service offering deliveries within four hours in select markets.
The campaign has been conceptualised by 82.5 Communications and will be rolled out across television, digital platforms, out-of-home advertising, retail, and on-ground activations.
Mandhana has joined the campaign to support awareness around menstrual hygiene and promote confidence among girls during their periods.
The new travel wear range features updated versions of the KING tracksuit, jerseys, T-shirts, and shorts.
The OSiS+ range includes products such as Flexwax, Dust It, Mess Up, and Bounty Balm.
Available across baby and kidswear categories, the collaboration includes dresses, matching sets, skirts, tops, swimwear, sleepwear, and accessories.
The new watch is built on Casio’s GA-2100 platform, a model recognised for its octagonal bezel and compact design profile.
Lukson has introduced the collection with introductory pricing as part of its strategy to make premium lab-grown diamond jewellery more accessible to aspirational consumers.
In addition to merchandise, Max Fashion is extending the festival experience beyond retail stores through its Paint & Win initiative.
The product is currently available in 1 kg and 5 kg packs across e-commerce platforms in Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, and Kolkata.
The collection marks Indriya’s continued focus on regional bridal jewellery and heritage-led craftsmanship.
The launch strengthens Villain’s position within India’s value-premium fragrance market, where oud fragrances are witnessing growing consumer interest.
The brand has positioned the fragrance for evening wear and occasion-based use, including parties, weddings, celebrations, and social gatherings.
The campaign uses everyday situations and humour to showcase consumer experiences and word-of-mouth recommendations.
The collection includes backpacks and travel essentials designed for everyday use, combining utility with visual elements linked to the Harry Potter franchise.
Oakley has also introduced the Kylian Mbappé Signature Series Permian.
More than just a footwear retailer, Superkicks has built its identity around culture, creativity, and community engagement.
The collection features two timepieces inspired by central characters from the series, combining storytelling elements with design details aimed at the collector segment.
The Rare Earth Collection features four natural gemstone dials, including Tiger Eye, Malachite, Aventurine, and Lapis Lazuli.
The campaign is set inside a restaurant and follows Lakshya entering a tense scenario involving two men and a waiter.
The campaign film uses stylised visuals and performance-based storytelling to reflect evolving breakfast habits, particularly among younger consumers.
The runway featured garments with draped textures and layered detailing, combining softness with structured tailoring.
In addition to footwear, the campaign highlights a range of apparel designed around classic sportswear influences.
The campaign film has been conceptualised and directed in partnership with Red FM and RED MAX.
The product will initially be available across North, East, and West India in Rs 5 and Rs 10 price packs.
Among the newly launched products are rose gold stud earrings featuring round-cut citrine stones paired with natural diamond accents.
The campaign film focuses on positioning silver jewellery as part of everyday fashion and self-expression rather than limiting it to occasion-based dressing.
The campaign focuses on everyday factors such as menstrual cycles, hormonal fluctuations, bloating, workouts, stress, climate conditions, and weight changes, which can influence comfort, fit, and support throughout the day.
The collaboration will introduce a new apparel collection inspired by the franchise’s first and second generations.
The newly launched range includes antiperspirant deodorant, body wash, and a 2-in-1 shampoo and conditioner.
The inaugural exhibition, titled “Life from the Corner of My Room,” will run from May 17 to August 31 and features paintings, sculptures, and installations by RYOL.
the campaign highlights products across categories such as healthy chips, millet noodles, trail mixes, and tea-time snacks.
The campaign is aimed at consumers seeking healthier food alternatives that combine nutrition with flavour and convenience.
The brand’s tea portfolio includes Ceremonial Matcha, Sencha, Hojicha, Hojicha Powder, Genmaicha, and Matcha.
The move positions Rare Rabbit in India’s growing premium travel accessories market, where consumers are increasingly looking for products that combine design, functionality, and personal style.
The collection follows a made-to-order approach and offers customisation options across colour, fit, and embellishments.
The latest collection from the luxury fashion label explores themes of strength, femininity, and timeless design through a mix of womenswear and menswear pieces.
Through the campaign, the brand positions Show Stopper as a lightweight styling and maintenance product intended for regular use.
As part of the launch campaign, VIRGIO also rolled out a cinematic advertising initiative inspired by The Devil Wears Prada.
The beverage range has been designed to cater to different flavour preferences.
The Korean Marine Collagen range contains nano-hydrolysed marine collagen peptides designed to support skin elasticity, hydration, and firmness.
The launch campaign also includes a second engagement phase titled ‘Collect & Unlock’.
The Celeste collection focuses on minimalist designs, while Gem Pop introduces colourful semi-precious stones, including amethyst, citrine, and blue topaz.
As part of the campaign, actor Aditya Roy Kapur has been introduced as the face of GIVA’s Men’s Silver collection.
Crafted in gold-finish titanium, the collection reflects the brand’s focus on precision craftsmanship and premium materials.
Limited-edition collections are also helping brands connect with younger consumers, particularly Gen Z and millennials, who are drawn toward unique designs, nostalgia-driven products, and social media-friendly launches.
The Royal Pop collection is available in multiple colour options, including white, pink, green, orange, yellow, red, light blue, and navy.
U&i has also introduced three new car chargers with different charging capacities.
Zuhur marks the label’s second collection following the launch of its debut edit, Lehren.
The latest eyewear collection features updated interpretations of the brand’s Medusa emblem across sunglasses and optical frames.
The collection includes 42 curated styles inspired by Hailey Bieber’s summer wardrobe, featuring micro shorts, crop tops, oversized outerwear, and mini dresses.
Starbucks has also introduced the Mango Frappuccino Protein Cold Foam across its India stores as part of the collaboration.
The campaign introduces the brand’s latest eyewear collection centred around reinterpretations of the signature Burberry Check.
The Everett Mandalorian Watch, priced at Rs 24,495, features a 42MM gunmetal stainless steel case and bracelet inspired by the armour of Din Djarin.
the campaign highlights jewellery as a symbol of family heritage, celebrations, and milestones while also targeting younger consumers looking for culturally rooted designs.
The collection also draws inspiration from Siraj’s personal journey from humble beginnings to becoming one of India’s leading fast bowlers.
The store also featured a curated section titled “Mom Would Love This,” showcasing selected fashion styles designed for mothers.
The new collection draws inspiration from Japanese watchmaking traditions.
The collection, which launched on May 11, includes a range of bags, wallets, suitcases, backpacks, toiletry bags, and a diaper bag.
The collaboration is focused on increasing consumer acquisition, expanding the solitaire category, and strengthening long-term market leadership in Pune, one of India’s key jewellery markets.
The new range is aimed at strengthening its presence in the baby skincare category by focusing on nourishment-led product offerings for infants and young children.
The new collection includes automatic, slim, and multifunction watch variants designed to cater to evolving consumer preferences in the premium analog watch segment.
Charli XCX joins a list of shareholders and collaborators that includes The Weeknd, Casey Neistat, and Swedish House Mafia.
The launch is part of the brand’s strategy to strengthen its presence in India’s luxury watch segment through market-specific collections.
The rise of gym culture, home fitness, and sports-driven marketing has also pushed sports nutrition companies to align with personalities and teams that resonate with young consumers.
The campaign has been designed around personality-led storytelling instead of conventional influencer-driven promotions.
The summer range includes lightweight clothing, caps, and footwear created for multiple seasonal settings, including vacations, sports activities, city outings, and social gatherings.
Through the partnership, the companies plan to highlight products designed to improve convenience, speed, and ease of cooking for consumers in India.
The series features AI-generated visuals and includes Naina Parekh as part of the narrative.
Radiant Mesh includes more than 70 designs across categories such as silver chains, bracelets, rings, earrings, pendants, and anklets for women.
The inaugural edition of the program is being held from May 11 to May 14 at Nike’s Philip H. Knight Campus in Beaverton, Oregon.
The campaign focuses on positioning Candyman Fruitee Fun Soft Chews as an alternative to traditional hard-boiled confectionery products.
The Spring 2026 collection introduces a new seasonal palette across major TUMI ranges, including the 19 Degree Collection.
Each pair is packaged with Alienware-themed collector accessories, including a white protective sleeve and a microfiber cleaning cloth.
The collection is now available across 40 AZORTE stores in India as well as on the brand’s official website.
The campaign has been launched with digital brand ambassador Natasha Gandhi and will expand across social media through creator collaborations and consumer participation.
The campaign uses humour and nostalgic cultural references to communicate its message while positioning the brand around trust, quality, and transparency.
The original film became a defining cultural moment for fashion and luxury storytelling, influencing workplace style, consumer aspirations, and brand communication for nearly two decades.
The collaboration will debut at Mumbai Comic Con 2026 scheduled for May 9–10 at the Jio World Convention Centre in Mumbai.
The Glenwalk has expanded across 18 states and union territories in India and has partnered with more than 50 distribution companies.
Fabindia has also introduced a curated gifting collection across categories including apparel, accessories, and home and lifestyle products.
The package also contains the TEGO Mat Carry Bag, developed as a durable and structured accessory for carrying fitness mats conveniently.
The campaign includes a series of brand films showcasing Yami as she navigates early motherhood through everyday experiences.
The ‘THE CUT’ capsule collection includes eight styles comprising four sunglasses and four optical frames.
The narrative reflects how younger consumers are increasingly questioning traditional definitions of hustle culture and success.
The campaign showcases individual journeys shaped by pivotal decisions and personal reinvention.
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