The campaign is built around the idea that athletes carry the encouragement and belief of millions of supporters with them whenever they compete.
The VegNonVeg Samba Mule has been created with adaptability in mind.
The activation officially kicked off with a Twitch livestream featuring Tobi Brown and Simon Minter, co-founders of the popular YouTube group Sidemen.
The sneaker draws inspiration from the idea that celebration is deeply embedded in everyday Indian life.
The footwear collection reimagines several adidas Originals silhouettes with Care Bears-inspired designs.
The first edition of the Esports Nations Cup is scheduled to commence on November 2, 2026, in Riyadh, Saudi Arabia.
The Originals Sport range covers several training essentials, including sports bras, leggings, tanks, layering pieces and a onesie.
The campaign features music artists Tate McRae and Emilia Mernes alongside professional volleyball player Harper Murray, bringing together personalities from music and sport.
The patent leather tongue includes perforations designed to hold six vintage-inspired pins featuring Disney characters.
The updated design features a heavy rubber outsole while retaining the signature moulded rubber upper. It also includes two removable foldover tongue options in faux croc leather and patent leather.
As part of the partnership, the adidas Starr Cup event is being hosted within Brawl Stars from June 18 to July 2.
In addition to footwear, the campaign highlights a range of apparel designed around classic sportswear influences.
The campaign then focuses on how the new design aims to address this challenge through functional improvements rather than messaging alone.
The Marvel comic behind the collection was written by Stephanie Williams, with art by JL Giles and colors by Chris Sotomayor.
The newly designed collection reinterprets each country’s iconic visual identity — from historic patterns to cultural symbols — with a contemporary, forward-looking aesthetic.
The launch brings the club closer to its passionate Indian supporters, making its iconic colours more accessible and affordable than ever before.
The move brings one of the world’s most recognized football club kits closer to its growing Indian community, making it both accessible and affordable.
Adding to its symbolic appeal, the ball celebrates the host countries with distinct iconography: a Star for the USA, a Maple Leaf for Canada, and an Eagle for Mexico.
The adidas x Audi F1 Collection is scheduled for release in early 2026, with the official debut set to coincide with the team’s first Formula 1 race.
The full kit is completed with matching red shorts and red socks, each embellished with the LFC and adidas insignia.
With a focus on delivering a fresh spin on the club’s iconic red-and-white look, adidas and FC Bayern München took inspiration from classic designs that featured a white collar and white stripes.
The new home jersey reflects both the tradition and youthful spirit of the Bianconeri, capturing the intersection of performance and style. The design, created in collaboration with top players, merges high-end fashion aesthetics with cutting-edge sportsw
The kit reflects the iconic stadium’s character on non-match days, bringing the spirit of Manchester United to life through a bold, contemporary aesthetic.
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