The collection includes products based on franchises such as Snoopy, Jurassic Park and The Lord of the Rings, combining character-led merchandise with outdoor and casual fashion categories.
In addition to clothing and textiles, the partnership also includes products from Skip Hop such as backpacks, water bottles, snack cups and toys inspired by CoComelon and Blippi.
The collaboration brings together the two Ecocert-certified brands through a product range focused on organic and ingredient-led skincare formulations.
According to the company, the new range has been developed around the idea of fragrance as a personal form of expression, with each candle representing a distinct energy and scent profile.
Unlike the first phase of the collaboration, which introduced Prajakta Koli as the face of the campaign, the second drop shifts attention towards the product range itself.
The launch marks the brand’s entry into what it describes as India’s first Supersprout snack category, as companies continue to expand offerings aligned with health-focused consumption trends.
The games are designed around the fictional setting of Navarre, allowing players to engage with elements from the Riders Quadrant through strategy-based gameplay.
The French consumer electronics brand will introduce around eight refrigerator models, focusing on the entry-level segment where a significant share of demand exists.
With this appointment, Tira becomes one of the first beauty retailers in India to onboard a male celebrity ambassador, reflecting a broader shift in how beauty is being positioned in the market.
The campaign strategy focused on aligning brand partnerships, creator engagement, and digital advertising to maximise reach during the Valentine’s Week period.
The event was held at Magnolia Bakery in Bandra, where the collaboration combined Nexxus New York’s magnolia-infused hair care range with Magnolia Bakery’s dessert offerings.
The partnership covers a full season run across Sony TV as a Co-Powered Sponsor and Sony LIV as a Co-Special Partner and will be active from January to March 2026.
The collaboration marks the first major streetwear initiative between the two companies as they work to build a lifestyle-driven category for younger audiences.
The model incorporates design elements that reference textures and shapes associated with the era, bringing visual creativity to a performance-driven silhouette.
The company states that the line is meant to support real daily schedules, allowing users to move between active and non-active moments without changing outfits.
The launch features four variants designed for daily use, with scents formulated to be worn individually or layered to create a personalized fragrance profile.
The collection takes cues from the pace, color and movement associated with Bangkok and is aimed at young men navigating new spaces, routines and environments.