The collection includes products based on franchises such as Snoopy, Jurassic Park and The Lord of the Rings, combining character-led merchandise with outdoor and casual fashion categories.
In addition to clothing and textiles, the partnership also includes products from Skip Hop such as backpacks, water bottles, snack cups and toys inspired by CoComelon and Blippi.
Dennis points to the minutes, while Gnasher indicates the hours as part of the animated design inspired by the comic characters.
The Wonderland Glow collection has been developed for children’s bedrooms and includes glow-in-the-dark bedding designs.
A total of 30 matches will be played during the tournament, including seven fixtures in the women’s competition.
The collaboration brings together the two Ecocert-certified brands through a product range focused on organic and ingredient-led skincare formulations.
According to the company, the new range has been developed around the idea of fragrance as a personal form of expression, with each candle representing a distinct energy and scent profile.
The participating brands include Allen Solly, John Jacobs by Lenskart, Bewakoof, Diet Coke, Tira Beauty, TRESemmé, Myntra, and The Souled Store.
The campaign is also supported by in-store branding, branded Bisleri trucks across key markets, and promotions on digital and social media platforms.
Unlike the first phase of the collaboration, which introduced Prajakta Koli as the face of the campaign, the second drop shifts attention towards the product range itself.
The company stated that the new collection follows the same 123-parameter quality checks applied across its larger diamond categories.
The collection includes a range of summer-focused shirts, suits, and blazers designed for wedding-related events and social gatherings.
The initiative encourages consumers to gift the Care Box to their mothers as part of a campaign centred around everyday acts of care and appreciation.
The collection is designed to cater to demand among younger consumers and collectors, including Gen Z audiences.
The launch marks the brand’s entry into what it describes as India’s first Supersprout snack category, as companies continue to expand offerings aligned with health-focused consumption trends.
The games are designed around the fictional setting of Navarre, allowing players to engage with elements from the Riders Quadrant through strategy-based gameplay.
The model consists of 1,903 pieces and is based on the 1930s twin-engine aircraft that played a key role in the development of commercial aviation.
The collaboration brings together Vimar1991’s textile capabilities and Jaipur Rugs’ artisan-led production model.
The company has launched the Half and Half collection, a dual-tone jewellery range that combines sterling silver with gold plating.
The French consumer electronics brand will introduce around eight refrigerator models, focusing on the entry-level segment where a significant share of demand exists.
The collaboration will focus on expanding access to creative tools for children, with an emphasis on learning, self-expression, and skill development.
With this appointment, Tira becomes one of the first beauty retailers in India to onboard a male celebrity ambassador, reflecting a broader shift in how beauty is being positioned in the market.
The model will include a nationwide network of physical stores, a dedicated e-commerce platform, and presence across key online marketplaces.
The campaign strategy focused on aligning brand partnerships, creator engagement, and digital advertising to maximise reach during the Valentine’s Week period.
The event was held at Magnolia Bakery in Bandra, where the collaboration combined Nexxus New York’s magnolia-infused hair care range with Magnolia Bakery’s dessert offerings.
The association aligns with the brand’s positioning around performance, mental strength and consistency under pressure.
The move extends ARROW’s design approach into women’s fashion, with a focus on modern workwear suited to contemporary lifestyles.
The partnership covers a full season run across Sony TV as a Co-Powered Sponsor and Sony LIV as a Co-Special Partner and will be active from January to March 2026.
The collaboration marks the first major streetwear initiative between the two companies as they work to build a lifestyle-driven category for younger audiences.
The model incorporates design elements that reference textures and shapes associated with the era, bringing visual creativity to a performance-driven silhouette.
The company states that the line is meant to support real daily schedules, allowing users to move between active and non-active moments without changing outfits.
The launch features four variants designed for daily use, with scents formulated to be worn individually or layered to create a personalized fragrance profile.
The collection takes cues from the pace, color and movement associated with Bangkok and is aimed at young men navigating new spaces, routines and environments.
The company said the new lineup is designed for everyday use cases such as music streaming, gaming, content consumption and mobile charging.
The campaign spotlights Gill as he demonstrates the mindset behind Nike Mind, which focuses on helping athletes remain present during periods before and after competition.
The company said the new product applies the same formulation standards used in facial skincare to a category that has remained underserved in India.
Both companies stated that sustainability should not be limited to specific categories such as clothing or travel, but should extend across lifestyle choices.
The limited-edition lineup has been designed for festival settings and reflects the growing link between fashion, culture and live music events in India.
The collaboration marks a strategic move to blend data-led design with fashion brand equity, targeting digitally engaged consumers seeking exclusive online launches.
The transaction is expected to allow the Toronto-based family entertainment company to fully eliminate its debt and generate more than $40 million in surplus cash for reinvestment.
Under the expanded agreement, Blue Sage Accessories will manufacture wetsuits and a wider range of accessories for several of Authentic’s key brands in the United States.
Following its India debut in Mumbai last month, the Bengaluru activation marks the next stop in the brand’s planned rollout across key cities, with New Delhi scheduled for January 2026.
The new collection follows the response to the first release and continues to bring game-inspired designs into the combat sports and athleisure retail space.
The launch forms part of Wrangler’s ongoing efforts to engage new audiences through selective brand partnerships while reinforcing its core identity in denim and casualwear.
The release is scheduled for the summer of 2026 to align with the World Cup, positioning the title as part of Netflix’s broader push into interactive entertainment.
Under the offer, customers can initiate a booking with 1,000 Fabcoins, which translates into a booking value of Rs 21,000.
The debut marks a shift for the company as it moves from institutional scenting solutions toward consumer-facing perfumery in a growing domestic market.
The platform said the event represents a first for Indian music, with DIVINE becoming the earliest homegrown artist to present a studio album to national audiences through an OTT premiere before its official release.
The launch supports the company’s ongoing focus on building accessible, performance-led technology for a broad consumer base.
In 2027, both The Cat in the Hat and How the Grinch Stole Christmas! will mark their 70th anniversaries. An additional project, Oh, the Places You’ll Go!, featuring Ariana Grande and Josh Gad, is planned for 2028.
Playmobil Teams Up with Bundesliga for New Collection
The streaming platform has partnered with brands across categories including apparel, accessories, toys, home goods, books and food and beverage to build what it describes as the most extensive range of products in the franchise’s history.
The launch strengthens the brand’s presence in the women’s segment and gives online and offline retailers a new option in the mid priced boot category.
The collaboration brings together a global sportswear brand and a personal care brand around a shared narrative of resilience, aimed at women customers who see sneakers as both performance and lifestyle products.
The launch strengthens Lavie Luxe’s position in the premium handbag segment, where Indian and global brands are competing for share in the festive and wedding season basket.
The new line brings forward a distinctive approach to modern furniture design, emphasizing structure, form, and material integrity.
The partnership marks the country’s first musician-led sneaker launch, uniting Delhi-based rapper Raga’s distinct identity with Gully Labs’ design-led storytelling approach.
The collaboration highlights the brand’s focus on celebrating individuality, diversity, and self-expression through accessible and contemporary jewellery.
With this launch, Vinod strengthens its presence in the premium cookware category, further expanding its wide portfolio that already includes the Ferona EnduriT range, Platinum Triply Mini Series, and Letten Stainless Steel sets.
The new store brings this philosophy to life through its interiors and design. Inspired by the imagery of an underwater sanctuary, the space draws from organic forms and fluid architecture to create a sense of rhythm and depth.
Positioned for high-frequency, occasion-led shopping, the collection strengthens Hopscotch’s licensed merchandise strategy by pairing character-led designs with wardrobe staples that parents buy regularly.
Beginning October 31, the Shah Rukh Khan Film Festival will take place across 24 cities, bringing a curated collection of the actor’s most popular films back to the big screen.
The brand’s strategy focuses on offering functional, quality-led innerwear that aligns with customer preferences across seasonal and lifestyle occasions.
Since its launch, the Mission Protein campaign video has drawn more than 11 million views on social media, reflecting broad consumer engagement and growing awareness.
The plant-based meat market in India was valued at about $98.6 million in 2024 and is projected to reach $737.9 million by 2033, growing at a CAGR of 22.3 percent.
As lifestyle spending in India continues to shift toward fashion accessories, updates like this strengthen Armani Exchange’s brand visibility and entry-level luxury positioning.
By relying on artisanal techniques instead of large-scale manufacturing, Jaipur Watch Company preserves traditional value while keeping margins higher within limited-edition pricing segments.
The move brings one of the world’s most recognized football club kits closer to its growing Indian community, making it both accessible and affordable.
The venture blends food, play, and merchandise into one retail experience, with the first two outlets scheduled to open in Hitech City by December 2025.
For retailers, such omni-channel placement allows the product to capture urban digital-native buyers as well as traditional shoppers who continue to prefer physical stores.
The collection will be available to Indian consumers in limited quantities starting September 27, exclusively on Tira.
Known for his screen presence and recall among audiences, Hashmi takes on an unexpected role in the film to highlight something as simple, yet overlooked, as lip protection.
The collaboration kicks off with the launch of Gant’s campaign, “Button Up. Build Your Story,” which highlights themes of resilience, self-expression, and individuality.
The partnership with Ibrahim Ali Khan signals how fragrance retail in India is moving towards stronger storytelling and personality-driven campaigns to engage modern consumers.
As part of the collaboration, the brand introduced a special edition product titled Three in One Parampara Agarbathi, designed to capture the cultural spirit of Karnataka.
The show premiered globally on September 18, 2025, and features Mother Dairy integrated into select scenes, marking the brand’s entry into large-scale digital entertainment partnerships.
The line reinterprets royal traditions and artistry through a modern retail lens, creating ensembles designed for today’s festive shopper.
Footwear remains the core of Anaar’s business, but this year the brand has widened its festive edit to include handbags and accessories, positioning itself as a one-stop destination for celebratory style.
By introducing a turf infill that reduces waste while improving the playing experience, this partnership presents an important step toward ensuring future-ready facilities for athletes across the country.
The line draws from the lotus as a symbol of resilience and quiet beauty, and turns that idea into wearable occasion pieces that are easy to move in and simple to style.
Letters to the Sea reflects a broader retail trend of crafting lifestyle collections that encourage cross-category buying and deepen customer engagement beyond single product purchases.
This joint effort brought both philosophies together in a retail-forward experience aimed at strengthening consumer awareness of premium craft products in India’s chocolate and coffee segments.
The initiative highlights the brand’s positioning around authenticity and individuality, reflecting its long-standing denim-led identity in the Indian retail market.
The new lineup combines timeless Italian artistry with modern functionality to meet the needs of diverse living spaces during the season of gatherings.
The collection emphasizes themes of rebellion, individuality, and bold self-expression that align with the brand’s core identity.
The diffusers combine aesthetic appeal, energy-efficient ultrasonic technology, and practical use, positioning Seva Home as a key player in the luxury home fragrance market ahead of the festival season.
The brand, founded by Akanksha and Neena Aggarwal, aims to capitalize on seasonal demand for high-end home décor and gifting items.
The partnership aligns a high-performance athlete with the brand's focus on science-backed pet nutrition to strengthen its position in India’s growing pet food market.
Products in the series include trays, coasters, caddies, and lazy susans, priced between Rs 1,800 and Rs 3,250.
The campaign, titled “Wrogn. But Real.”, is strategically designed to reinforce the brand's connection with young Indian consumers by focusing on the theme of authenticity and individuality.
The series captured the development process, from early sketches to the final collection, with the opening episode featuring design duo Saaksha and Kinni.
Grid Space applies minimalist geometry for urban settings, while Ethnicity reinterprets classic motifs in earthy palettes with festive-ready packaging to support seasonal purchases.
The innovation comes at a time when India’s air freshener market, valued at Rs 3,000 crore, is projected to double in the next five years.
The collection introduces 16 new styles crafted to align with women’s fashion sensibilities while maintaining comfort and everyday functionality.
The showcase combined eco-conscious design with artisanal heritage, positioning the label within India’s growing sustainable luxury retail segment.
With a focus on affordability, design, and functionality, the brand is aligning its festive strategy with the rising trend of tech-driven gifting choices.
This reference anchors Safari’s concept in a documented journey of survival and renewal and frames the shoe as a tribute to ecosystems that rebuild over time.
The association positions TechnoSport’s functional activewear on a high-intensity national stage while supporting a top Kabaddi franchise’s equipment needs for a demanding competition environment.
The format leverages licensed nostalgia and surprise mechanics to encourage early participation and repeat appointments within the campaign window.
The activation packages character-led costumes for adults and kids with an experiential display designed to create in-aisle engagement and guide purchase decisions for themed décor and apparel.
The gajra is designed as a durable reinterpretation of a traditional adornment, shifting a usually perishable item into a long-lasting accessory suited for festive dressing and everyday styling.
The tie-up aligns the brand’s heritage with Saif’s royal lineage and contemporary appeal, aimed at reinforcing its credibility across traditional and modern retail consumers.
The collection draws inspiration from the contrasts of Bombay, from its coastline to crowded streets, from heritage facades to urban hustle, capturing both nostalgia and modernity for today’s retail consumer.
The partnership introduces KIKI, a four-foot, hand-sculpted British Bulldog that now serves as the brand’s official mascot and muse.
The launch extends Clovia’s approach of merging pop culture references with everyday fashion essentials to strengthen consumer engagement and drive category differentiation in the sleepwear segment.
The collection reinterprets these well-known brands through SHEIN’s creative design approach, targeting millennial and Gen Z consumers.
Crafted in Italy specifically for Indian consumers, Clear Gloss aims to provide both immediate aesthetic results and deep hair nourishment from the first application.
For the India launch, Davidoff has selected actor Charles Melton as the brand ambassador for Cool Elixir, positioning the product with a modern and adventurous brand image.
The new Emoji Park integrates digital culture elements into the mall environment, leveraging the broad appeal of emojis to enhance the customer experience.
This exclusive collection brings elements from the widely popular FRIENDS sitcom into the fine jewellery sector, coinciding with Friendship Day in India.
The launch received strong positive feedback from both attendees and industry specialists.
The move is aimed at strengthening its position in India’s competitive quick service restaurant (QSR) space by introducing new dessert variants appealing to Gen Z and millennial consumers.
The collection takes its name from the Sanskrit word for "forest" and draws heavily on motifs from India's natural landscapes, such as peacocks, elephants, and forest flora, interpreted through traditional jewellery-making techniques.
This partnership aims to boost in-store engagement across India, particularly targeting families and younger audiences through themed offerings and experiential retail.
The move is aimed at strengthening its brand connect with younger consumers and reinforcing its positioning as a key player in India's evolving beauty retail landscape.
The announcement coincides with Dylect’s upcoming entry into the in-car electronics segment, which will focus on improving driving safety, convenience, and user experience for Indian consumers.
The new Seawave model features a 40mm stainless steel case with an 8.6mm profile, aimed at offering a lightweight yet structured design suitable for daily wear as well as occasional use.
This partnership marks MG SELECT’s entry into premium lifestyle accessories, reinforcing its intent to connect luxury mobility with artisanal narratives.
This partnership brings together classic entertainment and modern street fashion, targeting a consumer base driven by nostalgia and pop culture relevance.
The show, held at Le Carreau Du Temple, brought global attention to Amiri’s theme of relaxed luxury and diverse influences, with Badshah emerging as a notable presence.
The company has debuted this feature with its Woodpecker Premium Beer range, marking a shift in packaging and consumption convenience within the domestic beer market.
This strategy also aims to reinforce Crocs’ relevance in emerging fashion and footwear markets, especially during high-traffic retail moments like the monsoon.
Designed to cater to consumers who use portable audio for house parties, road trips, and outdoor events, the SP-85 aligns with UBON’s broader retail strategy of delivering function-focused electronics with market appeal.
Max Factor’s product range includes foundation, compact powders, lipsticks, mascaras, and other essential makeup items designed to align with Indian skin tones and preferences.
The company’s market entry coincides with World Vitiligo Day on June 25, a date recognized globally to raise awareness and reduce stigma associated with the condition.
With the initial launch in the US and upcoming entries into Canada and Mexico, Kalyanamm is aligning its regional sustainability mission with global retail and e-commerce expansion.
The campaign rollout spans over 1,000 retail touchpoints across both metro and emerging markets, supported by digital platforms and influencer collaborations.
The growth underscores ISPL’s positioning as a hybrid sports and entertainment property aimed at engaging broad demographics across urban and semi-urban India.
This collaboration positions Metro Brands as Clarks’ retail and digital partner across India and neighboring countries, including Bangladesh, Bhutan, Nepal, Maldives, and Sri Lanka.
The special editions—launched as part of a soccer-themed collaboration—merge pop culture appeal with functional wristwear, targeting both collectors and casual consumers in the lifestyle retail segment.
The line blends retro American styling with contemporary cuts to deliver a collection designed to appeal to city consumers seeking functional and distinctive streetwear.
Instead of conventional studio shoots, the brand adopted an experience-driven campaign approach, sending three social media influencers on a curated trip to Seychelles to organically showcase the collection in real-world settings.
By linking with gig platforms that operate across tier-two and tier-three cities, Cellecor positions itself as a brand aiming to improve access to affordable technology for working Indians.
The series focuses on preserving and documenting the Intangible Cultural Heritage (ICH) of Ladakh, using an unconventional format—motorcycle expeditions combined with cultural research.
This partnership marks a new chapter for Moomin’s journey in India, backed by Bradford’s proven expertise in market strategy, brand development, and category expansion.
Since debuting on the platform in late 2024, the franchise has seen a rapid rise in visibility and user engagement, fueled by Zigazoo’s interactive, challenge-based format.
As the official makeup partner, PAC’s involvement signals a broader brand strategy—leveraging international platforms to amplify Indian identity in the global beauty market.
As Le Creuset prepares to mark its 100th year in 2025, the French cookware company is launching a global series of culinary events and commemorative products.
Designed to promote balance and positivity, the Harmony Tree serves as both a decor element and a wellness tool, tying into Astroyogi’s broader push to make astrology part of modern urban lifestyles.
The Street Wear Collection integrates graphic tees, denim, and cargo pants for both men and women, appealing to younger consumers seeking everyday versatility.
The new unisex sneaker is introduced in neutral color combinations including cloud grey/cream, black/carrier grey, white/pure silver, and black/pure silver.
Drive FITT’s founding team includes Indian cricketer Shubman Gill, actress Preity Zinta, and entrepreneurs Mark Sellar, Deke Smith, and Vikram Aditya Bhatia.
The brand's animated series, jointly produced by Toonz Entertainment and Zoonicorn, LLC, is nearing completion of its third season, bringing the total number of original episodes to 130.
The move reflects a broader trend of Korean beauty companies leveraging the global reach of K-pop and Korean entertainment to connect with international consumers.
An integrated marketing campaign including television, digital, influencer collaborations, and seasonal promotions is being deployed to maintain consumer engagement and visibility for Golden Spoon throughout the summer season.
This latest release marks a notable crossover between fashion textiles and high-end furniture, bringing one of the most iconic global fabrics—denim—into the home décor space.
This platform will travel across multiple cities in India, selecting a “Bergner ICC Chef” in each location, highlighting diverse interpretations of Indian cuisine.
This initiative encourages celebrating Eid with meaningful gifts that last beyond the occasion, aligning with the brand’s focus on durable fashion.
The collaboration allows Portronics to expand its presence among India's cricket audience while strengthening its position in the consumer electronics segment.
With this new product launch, Snickers continues to build on its established positioning in India, reinforcing its messaging while introducing new flavors to appeal to evolving consumer preferences.
USPA Global, which manages U.S. Polo Assn., the official brand of the United States Polo Association (USPA), aims to build on its previous deal with ESPN, which first brought the sport to an international audience in 2022.
In collaboration with the Board of Control for Cricket in India (BCCI), the company will stream IPL matches in high-definition across its cinema halls, offering audiences an alternative way to experience live cricket.
The promotional campaign began on Batman Day 2024, when DC and Sonic’s social media accounts shared a video of Shadow in a Batman-inspired suit.
This collaboration caters to the growing consumer demand for wellness-focused beverages that offer more than just taste, combining specialty coffee with cognitive health benefits.
The collaboration marks a strategic move for the brand as it expands its presence in the Asian market and strengthens its influence among younger consumers.
The launch reflects the company’s ongoing focus on innovation in the consumer audio segment, catering to evolving preferences for powerful yet versatile sound systems.
The collection, starting at Rs 2,999, features DuoFoam+ technology for impact absorption and energy return, ensuring long-lasting comfort.
The campaign highlights the common frustration of misplacing valuable items through a series of video assets featuring well-known collectors.
This new variant, launched under Tata Tea Premium, is formulated with Tulsi, Ginger, Brahmi, Elaichi, and Mulethi, catering to changing consumer preferences for beverages that offer both taste and health benefits.
Škoda Auto India has announced Bollywood actor Ranveer Singh as its first-ever brand ambassador, marking a significant move for the automaker.
With a focus on nourishment, the company introduced *Ahar Kumbh*, a project designed to recreate the comforting experience of "Ghar Ka Khana" for the thousands of devotees visiting the Kumbh Mela.
Nykaa Leverages 2000s Nostalgia in Pink Love Sale Campaign Featuring Sharvari
Crocs, known for its innovative and fun footwear, is adding a playful twist to this year's Valentine’s Day with a new campaign featuring Bollywood legend Jackie Shroff and Gen Z favorite Orhan Awatramani (Orry).
Badshah, one of India’s biggest rap stars, has teamed up with Pokémon for his latest music video, Imma Be Your Pokémon.
The newly launched gifting range includes signature collections such as Box of Bliss, Joy Hamper, and Tranquil Treasures, which offer a variety of incense sticks, dhoop cones, sambrani cups, chandan tika, camphor, and more.
Jaypore, Aditya Birla Fashion and Retail Limited’s leading artisanal lifestyle brand, has announced a partnership with Shobitam, a prominent D2C ethnic fashion brand.
The film is set to premiere in IMAX and theaters across the United States on July 11, following an international release starting July 9, distributed by Warner Bros. Pictures.
This partnership merges the energy of the Sonic franchise with ILTHY’s unique design approach, marking a noteworthy development in the streetwear and entertainment industries.
The collaboration reimagines Senna’s lifestyle for a new generation, blending fashion with the story of one of motorsport’s greatest drivers.
Each item is thoughtfully crafted using luxurious textures and authentic ingredients, appealing to chocolate enthusiasts and dessert lovers alike.
The new line takes inspiration from the Kanto Region, introducing the next evolution of the cult-favorite silhouettes.
This partnership blends Aprajita’s expertise in traditional Indian craftsmanship with Scherezade’s modern design sensibilities, resulting in a collection that balances heritage and contemporary style.
The new range, featuring popular characters like Cinnamoroll, Kerokerokeroppi, Pompompurin, My Melody, Kuromi, and Bad Badtz-Maru, is now available for delivery across the country.
The Wedding Edit is positioned as a significant retail event, emphasizing GKB Opticals’ commitment to meeting the evolving preferences of Indian consumers.
The collection features standout designs such as Coca-Cola Bear hoodies, which showcase ASSC's iconic logo on the front and the Coca-Cola Bear adorned with a hoodie and Santa hat on the back.
The series showcases six distinctive homes belonging to personalities such as Ananya Panday, Arshad Warsi and Maria Goretti, Rakul Preet Singh and Jackky Bhagnani, Taapsee Pannu, Manu Bhaker, and Joseph Radhik and Devika Narain.
This new product, unveiled exclusively on Tata Cliq Luxury on 17th October, brings the authenticity of traditional tandoor cooking to home kitchens, offering an immersive culinary experience for modern hosts and food enthusiasts.
The rich chocolate cream rests in a star-shaped cavity on the lower half of the cookie, doing away with the top layer, offering a more indulgent and flavorful experience.
Unveiled at an event in Mumbai, this partnership signifies SOCIAL’s entry into co-branded merchandise, blending Wrangler’s Western-inspired aesthetic with SOCIAL’s urban and cultural identity.
Building on its brand positioning of “Zid Chalte Rehne Ki,” the campaign captures the joy and unity that the festival of lights represents.
The hampers include a selection of artisanal truffles, fudges, and traditional laddoos, all crafted with precision.
This launch, marking the brand's most significant introduction in over five years, aims to redefine the premium gifting experience to align with the tastes of today’s discerning consumers.
This new lineup, which includes jackets, gloves, and pants, is designed to enhance the riding experience with a focus on safety, comfort, and durability.
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