BoxLunch Expands Merchandise Portfolio with Outdoor Collection
The collection includes products based on franchises such as Snoopy, Jurassic Park and The Lord of the Rings, combining character-led merchandise with outdoor and casual fashion categories.
Moonbug Expands Licensing with Carter’s Product Partnership
In addition to clothing and textiles, the partnership also includes products from Skip Hop such as backpacks, water bottles, snack cups and toys inspired by CoComelon and Blippi.
Beano Partners with Mr Jones Watches for Dennis the Menace Collection
Dennis points to the minutes, while Gnasher indicates the hours as part of the animated design inspired by the comic characters.
Bombay Dyeing Launches Summer 2026 Collection
The Wonderland Glow collection has been developed for children’s bedrooms and includes glow-in-the-dark bedding designs.
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HELL Energy Drink Joins T20 Mumbai League 2026
A total of 30 matches will be played during the tournament, including seven fixtures in the women’s competition.
Juicy Chemistry Expands Organic Beauty with New Collaboration
The collaboration brings together the two Ecocert-certified brands through a product range focused on organic and ingredient-led skincare formulations.
SEVA Home Expands Luxury Fragrance Portfolio
According to the company, the new range has been developed around the idea of fragrance as a personal form of expression, with each candle representing a distinct energy and scent profile.
The Devil Wears Prada Returns with Brand Collaborations Across India
The participating brands include Allen Solly, John Jacobs by Lenskart, Bewakoof, Diet Coke, Tira Beauty, TRESemmé, Myntra, and The Souled Store.
Bisleri Partners with Patriot for Limited-Edition Packs
The campaign is also supported by in-store branding, branded Bisleri trucks across key markets, and promotions on digital and social media platforms.
Go Colors Expands Prajakta Koli Collaboration
Unlike the first phase of the collaboration, which introduced Prajakta Koli as the face of the campaign, the second drop shifts attention towards the product range itself.
Divine Solitaires Expands into Smaller Diamond Segment
The company stated that the new collection follows the same 123-parameter quality checks applied across its larger diamond categories.
Arrow Expands Occasion Wear Range with Moments Collection
The collection includes a range of summer-focused shirts, suits, and blazers designed for wedding-related events and social gatherings.
Garnier India Partners with Neha Doodles for Mother’s Day Care Box
The initiative encourages consumers to gift the Care Box to their mothers as part of a campaign centred around everyday acts of care and appreciation.
Craft Buddy Partners with Hello Kitty for New Range
The collection is designed to cater to demand among younger consumers and collectors, including Gen Z audiences.
KLAW Unveils Super Sprout Sticks, Enters New Snack Category
The launch marks the brand’s entry into what it describes as India’s first Supersprout snack category, as companies continue to expand offerings aligned with health-focused consumption trends.
Hasbro Expands into Book-based Games with Fourth Wing
The games are designed around the fictional setting of Navarre, allowing players to engage with elements from the Riders Quadrant through strategy-based gameplay.
LEGO Unveils New DC-3 Aircraft Set for Collectors
The model consists of 1,903 pieces and is based on the 1930s twin-engine aircraft that played a key role in the development of commercial aviation.
Jaipur Rugs Partners Vimar1991 to Launch Atelier Collection
The collaboration brings together Vimar1991’s textile capabilities and Jaipur Rugs’ artisan-led production model.
TrueSilver Expands Portfolio with Half and Half Range
The company has launched the Half and Half collection, a dual-tone jewellery range that combines sterling silver with gold plating.
Thomson Expands into Refrigerators in India Market
The French consumer electronics brand will introduce around eight refrigerator models, focusing on the entry-level segment where a significant share of demand exists.
Luxor and Crayola Partner to Enter India Market
The collaboration will focus on expanding access to creative tools for children, with an emphasis on learning, self-expression, and skill development.
Reliance Retail Tira Signs Ahaan Panday as Brand Ambassador
With this appointment, Tira becomes one of the first beauty retailers in India to onboard a male celebrity ambassador, reflecting a broader shift in how beauty is being positioned in the market.
Cotton On Enters India With Apparel Group India Deal
The model will include a nationwide network of physical stores, a dedicated e-commerce platform, and presence across key online marketplaces.
MARS Cosmetics Partners Brands for Valentine's Push
The campaign strategy focused on aligning brand partnerships, creator engagement, and digital advertising to maximise reach during the Valentine’s Week period.
Nexxus Partners Magnolia Bakery in Mumbai
The event was held at Magnolia Bakery in Bandra, where the collaboration combined Nexxus New York’s magnolia-infused hair care range with Magnolia Bakery’s dessert offerings.
HELL Energy Drink Signs Mohammed Siraj as Brand Ambassador
The association aligns with the brand’s positioning around performance, mental strength and consistency under pressure.
ARROW Expands Portfolio with Women's Wear Debut
The move extends ARROW’s design approach into women’s fashion, with a focus on modern workwear suited to contemporary lifestyles.
Catch Salt and Spices Joins MasterChef India Season 9
The partnership covers a full season run across Sony TV as a Co-Powered Sponsor and Sony LIV as a Co-Special Partner and will be active from January to March 2026.
Gully Labs and Nivia Unveil Maidaan Streetwear Capsule in India
The collaboration marks the first major streetwear initiative between the two companies as they work to build a lifestyle-driven category for younger audiences.
ASICS SportStyle and Doublet Team Up for New GEL-Quantum 360 I Amp Sneaker
The model incorporates design elements that reference textures and shapes associated with the era, bringing visual creativity to a performance-driven silhouette.
Tego Introduces Revive Collection With Focus on Durable Activewear
The company states that the line is meant to support real daily schedules, allowing users to move between active and non-active moments without changing outfits.
Calvin Klein Expands Grooming Line With New Body Mist Collection
The launch features four variants designed for daily use, with scents formulated to be worn individually or layered to create a personalized fragrance profile.
Bear House Expands Menswear Range With Travel-Inspired Collection
The collection takes cues from the pace, color and movement associated with Bangkok and is aimed at young men navigating new spaces, routines and environments.
Lyne Originals Expands Audio Lineup With New Neckbands and TWS
The company said the new lineup is designed for everyday use cases such as music streaming, gaming, content consumption and mobile charging.
Nike Rolls Out New Mind Footwear With Shubman Gill in Global Push
The campaign spotlights Gill as he demonstrates the mindset behind Nike Mind, which focuses on helping athletes remain present during periods before and after competition.
Hibiscus Monkey Expands Into Foot Care With Launch of Foot Balm Stick
The company said the new product applies the same formulation standards used in facial skincare to a category that has remained underserved in India.
Virgio Partners With Uppercase to Launch Sustainable Travel and Work Gear Collection
Both companies stated that sustainability should not be limited to specific categories such as clothing or travel, but should extend across lifestyle choices.
H&M Launches Official Lollapalooza India 2026 Merchandise Collection
The limited-edition lineup has been designed for festival settings and reflects the growing link between fashion, culture and live music events in India.
Coach Ties Up With GlassesUSA.com for Limited Eyewear Drop
The collaboration marks a strategic move to blend data-led design with fashion brand equity, targeting digitally engaged consumers seeking exclusive online launches.
WildBrain to Sell Remaining Peanuts Stake to Sony for $630 Mn
The transaction is expected to allow the Toronto-based family entertainment company to fully eliminate its debt and generate more than $40 million in surplus cash for reinvestment.
Authentic Brands Expands Blue Sage Partnership Across Surf Labels
Under the expanded agreement, Blue Sage Accessories will manufacture wetsuits and a wider range of accessories for several of Authentic’s key brands in the United States.
IWC Brings Formula 1 Racing Simulator Experience to Bengaluru
Following its India debut in Mumbai last month, the Bengaluru activation marks the next stop in the brand’s planned rollout across key cities, with New Delhi scheduled for January 2026.
Tekken 8 Apparel Line Returns With New Venum Collab
The new collection follows the response to the first release and continues to bring game-inspired designs into the combat sports and athleisure retail space.
Wrangler and Cherry Launch Limited-Edition Apparel Collection
The launch forms part of Wrangler’s ongoing efforts to engage new audiences through selective brand partnerships while reinforcing its core identity in denim and casualwear.
Netflix Brings Back FIFA Video Game Ahead of World Cup 2026
The release is scheduled for the summer of 2026 to align with the World Cup, positioning the title as part of Netflix’s broader push into interactive entertainment.
Fabindia Loyalty Program Enters Electric Mobility with Mahindra
Under the offer, customers can initiate a booking with 1,000 Fabcoins, which translates into a booking value of Rs 21,000.
Aéromé Enters Fragrance Market with Scentitude Launch
The debut marks a shift for the company as it moves from institutional scenting solutions toward consumer-facing perfumery in a growing domestic market.
JioHotstar to Premiere DIVINE Album Walking On Water
The platform said the event represents a first for Indian music, with DIVINE becoming the earliest homegrown artist to present a studio album to national audiences through an OTT premiere before its official release.
Lyne Originals Expands Wearables Portfolio With Lancer 19 Pro Smartwatch
The launch supports the company’s ongoing focus on building accessible, performance-led technology for a broad consumer base.
Dr Seuss Expands Global Licensing for Cat in the Hat and Grinch
In 2027, both The Cat in the Hat and How the Grinch Stole Christmas! will mark their 70th anniversaries. An additional project, Oh, the Places You’ll Go!, featuring Ariana Grande and Josh Gad, is planned for 2028.
Playmobil Teams Up with Bundesliga for New Collection
Playmobil Teams Up with Bundesliga for New Collection
Netflix Unveils Major Global Brand Partnerships for Stranger Things 5
The streaming platform has partnered with brands across categories including apparel, accessories, toys, home goods, books and food and beverage to build what it describes as the most extensive range of products in the franchise’s history.
Louis Stitch Expands Women’s Footwear Line with Mid-top Boots
The launch strengthens the brand’s presence in the women’s segment and gives online and offline retailers a new option in the mid priced boot category.
Reebok Partners with Dove for Reborn In My Kicks Sneaker Drop
The collaboration brings together a global sportswear brand and a personal care brand around a shared narrative of resilience, aimed at women customers who see sneakers as both performance and lifestyle products.
Lavie Luxe Expands Premium Portfolio with Occasion Edit Range
The launch strengthens Lavie Luxe’s position in the premium handbag segment, where Indian and global brands are competing for share in the festive and wedding season basket.
Essentia Home Brings Rimadesio’s Lambda Table Collection to India
The new line brings forward a distinctive approach to modern furniture design, emphasizing structure, form, and material integrity.
Gully Labs Partners with Rapper Raga for Exclusive Sneaker Drop
The partnership marks the country’s first musician-led sneaker launch, uniting Delhi-based rapper Raga’s distinct identity with Gully Labs’ design-led storytelling approach.
Kushals Appoints Sanya Malhotra and Priyanka Mohan as Brand Ambassadors
The collaboration highlights the brand’s focus on celebrating individuality, diversity, and self-expression through accessible and contemporary jewellery.
Vinod Intelligent Cookware Expands Portfolio with Di CASA Line
With this launch, Vinod strengthens its presence in the premium cookware category, further expanding its wide portfolio that already includes the Ferona EnduriT range, Platinum Triply Mini Series, and Letten Stainless Steel sets.
Maison H Debuts Aquaterra Couture at Dhan Mill store
The new store brings this philosophy to life through its interiors and design. Inspired by the imagery of an underwater sanctuary, the space draws from organic forms and fluid architecture to create a sense of rhythm and depth.
Hopscotch Launches Disney and Marvel Collection for Kids
Positioned for high-frequency, occasion-led shopping, the collection strengthens Hopscotch’s licensed merchandise strategy by pairing character-led designs with wardrobe staples that parents buy regularly.
Cinepolis Hosts Shah Rukh Khan Film Festival Across 24 Cities in India
Beginning October 31, the Shah Rukh Khan Film Festival will take place across 24 cities, bringing a curated collection of the actor’s most popular films back to the big screen.
Wacoal Expands Festive Portfolio with Stellar Bra Range
The brand’s strategy focuses on offering functional, quality-led innerwear that aligns with customer preferences across seasonal and lifestyle occasions.
HRX Joins Hands with Country Delight to Tackle Protein Deficiency
Since its launch, the Mission Protein campaign video has drawn more than 11 million views on social media, reflecting broad consumer engagement and growing awareness.
Blue Tribe expands Portfolio with New Plant-based Lineup
The plant-based meat market in India was valued at about $98.6 million in 2024 and is projected to reach $737.9 million by 2033, growing at a CAGR of 22.3 percent.
Armani Exchange Unveils Fall Holiday 2025 Watch Line
As lifestyle spending in India continues to shift toward fashion accessories, updates like this strengthen Armani Exchange’s brand visibility and entry-level luxury positioning.
Jaipur Watch Company Launches Elephant-inspired Luxury Watch
By relying on artisanal techniques instead of large-scale manufacturing, Jaipur Watch Company preserves traditional value while keeping margins higher within limited-edition pricing segments.
adidas Unveils Official Manchester United Jersey via Blinkit
The move brings one of the world’s most recognized football club kits closer to its growing Indian community, making it both accessible and affordable.
Green Gold and EBG to Roll Out Chhota Bheem Themed Cafes Across India
The venture blends food, play, and merchandise into one retail experience, with the first two outlets scheduled to open in Hitech City by December 2025.
Max Factor Brings Hydration-Focused Beauty to Indian Market
For retailers, such omni-channel placement allows the product to capture urban digital-native buyers as well as traditional shoppers who continue to prefer physical stores.
Tira and L’Oréal Paris launch Lacque Resistance lipsticks in India
The collection will be available to Indian consumers in limited quantities starting September 27, exclusively on Tira.
Emraan Hashmi Leads Foxtale’s New Lip Balm Campaign
Known for his screen presence and recall among audiences, Hashmi takes on an unexpected role in the film to highlight something as simple, yet overlooked, as lip protection.
Gant Strengthens India Presence With Shahid Kapoor as Brand Ambassador
The collaboration kicks off with the launch of Gant’s campaign, “Button Up. Build Your Story,” which highlights themes of resilience, self-expression, and individuality.
Ibrahim Ali Khan Named Azzaro Wanted Face in India
The partnership with Ibrahim Ali Khan signals how fragrance retail in India is moving towards stronger storytelling and personality-driven campaigns to engage modern consumers.
Cycle Pure Agarbathi Partners With Kantara for Special Edition Range
As part of the collaboration, the brand introduced a special edition product titled Three in One Parampara Agarbathi, designed to capture the cultural spirit of Karnataka.
Mother Dairy Partners With Netflix Series by Red Chillies Entertainment
The show premiered globally on September 18, 2025, and features Mother Dairy integrated into select scenes, marking the brand’s entry into large-scale digital entertainment partnerships.
Soch Launches Festive 2025 Collection Inspired by India’s Heritage
The line reinterprets royal traditions and artistry through a modern retail lens, creating ensembles designed for today’s festive shopper.
World of Anaar Launches Festive Collection 2025 With Mumbai Flagship
Footwear remains the core of Anaar’s business, but this year the brand has widened its festive edit to include handbags and accessories, positioning itself as a one-stop destination for celebratory style.
Gallant Sports and Nike Grind Bring Sustainable Turf Infill to India
By introducing a turf infill that reduces waste while improving the playing experience, this partnership presents an important step toward ensuring future-ready facilities for athletes across the country.
Rivaaj Couture Debuts Raas Leela Lotus Inspired Collection
The line draws from the lotus as a symbol of resilience and quiet beauty, and turns that idea into wearable occasion pieces that are easy to move in and simple to style.
Jaypore Unveils Coastal-Inspired Collection ‘Letters to the Sea’
Letters to the Sea reflects a broader retail trend of crafting lifestyle collections that encourage cross-category buying and deepen customer engagement beyond single product purchases.
BAR and Siolim Coffee Team Up for Chocolate-Coffee Tasting
This joint effort brought both philosophies together in a retail-forward experience aimed at strengthening consumer awareness of premium craft products in India’s chocolate and coffee segments.
Pepe Jeans Expands Seasonal Collection with Denim-Led Fashion Range
The initiative highlights the brand’s positioning around authenticity and individuality, reflecting its long-standing denim-led identity in the Indian retail market.
Corium Unveils Italian-Inspired Furniture Line for 2025–26
The new lineup combines timeless Italian artistry with modern functionality to meet the needs of diverse living spaces during the season of gatherings.
Police Targets Rs 500 Cr Revenue With New FW25 Collection
The collection emphasizes themes of rebellion, individuality, and bold self-expression that align with the brand’s core identity.
Seva Home Launches Electric Diffusers Catering to Modern Luxury Living
The diffusers combine aesthetic appeal, energy-efficient ultrasonic technology, and practical use, positioning Seva Home as a key player in the luxury home fragrance market ahead of the festival season.
Exclusively Yours Debuts Diwali and Italian Home Décor Lines
The brand, founded by Akanksha and Neena Aggarwal, aims to capitalize on seasonal demand for high-end home décor and gifting items.
Allana Pet Solutions Signs Shubman Gill for Bowlers Pet Food
The partnership aligns a high-performance athlete with the brand's focus on science-backed pet nutrition to strengthen its position in India’s growing pet food market.
Yellow Marigold Targets Holiday Season Growth With Artisan Serveware
Products in the series include trays, coasters, caddies, and lazy susans, priced between Rs 1,800 and Rs 3,250.
Aditya Birla’s TMRW Brand Wrogn Launches New Youth Marketing Strategy
The campaign, titled “Wrogn. But Real.”, is strategically designed to reinforce the brand's connection with young Indian consumers by focusing on the theme of authenticity and individuality.
Westside Partners with NIFT to Launch YNG Capsule Collection
The series captured the development process, from early sketches to the final collection, with the opening episode featuring design duo Saaksha and Kinni.
Bombay Dyeing Festive 2025 Heritage Comfort Gifting
Grid Space applies minimalist geometry for urban settings, while Ethnicity reinterprets classic motifs in earthy palettes with festive-ready packaging to support seasonal purchases.
Godrej Expands Air Care Portfolio with Affordable Electric Freshener aer Plug
The innovation comes at a time when India’s air freshener market, valued at Rs 3,000 crore, is projected to double in the next five years.
CHK Expands Brat Line with Women-Focused Sneaker Range
The collection introduces 16 new styles crafted to align with women’s fashion sensibilities while maintaining comfort and everyday functionality.
Sustainable Luxury Brand Swa Signature Style Launches Collection in Bengaluru
The showcase combined eco-conscious design with artisanal heritage, positioning the label within India’s growing sustainable luxury retail segment.
U&i Expands Retail Presence with Affordable Festive Gifting Gadgets in India
With a focus on affordability, design, and functionality, the brand is aligning its festive strategy with the rising trend of tech-driven gifting choices.
New Comet Safari Pays Tribute to Panna Tiger Reserve Revival
This reference anchors Safari’s concept in a documented journey of survival and renewal and frames the shoe as a tribute to ecosystems that rebuild over time.
TechnoSport Powers Dabang Delhi K.C. with Performance Kits for Pro Kabaddi
The association positions TechnoSport’s functional activewear on a high-intensity national stage while supporting a top Kabaddi franchise’s equipment needs for a demanding competition environment.
Limited Red Cross x Peanuts T-Shirts Offer Timed Incentive for Blood Donors
The format leverages licensed nostalgia and surprise mechanics to encourage early participation and repeat appointments within the campaign window.
Spirit Halloween Adds Squid Game Costumes and 10-Foot Young-Hee In-Store
The activation packages character-led costumes for adults and kids with an experiential display designed to create in-aisle engagement and guide purchase decisions for themed décor and apparel.
Simply Nam x Gul Jaipur Unveil Festive Crochet Gajra with Beauty Bestsellers
The gajra is designed as a durable reinterpretation of a traditional adornment, shifting a usually perishable item into a long-lasting accessory suited for festive dressing and everyday styling.
JK Masale Expands Capacity by 1480 Tonnes Per Month, Onboards Saif Ali Khan
The tie-up aligns the brand’s heritage with Saif’s royal lineage and contemporary appeal, aimed at reinforcing its credibility across traditional and modern retail consumers.
The Chic Indian x Asaii Create Garment Range Inspired by Bombay’s Spirit
The collection draws inspiration from the contrasts of Bombay, from its coastline to crowded streets, from heritage facades to urban hustle, capturing both nostalgia and modernity for today’s retail consumer.
Akiki London Unveils ‘KIKI’ Mascot in Collab with Artist Jayesh Sachdev
The partnership introduces KIKI, a four-foot, hand-sculpted British Bulldog that now serves as the brand’s official mascot and muse.
Clovia Unveils Stranger Things Cotton Nightwear for Indian E-Commerce Shoppers
The launch extends Clovia’s approach of merging pop culture references with everyday fashion essentials to strengthen consumer engagement and drive category differentiation in the sleepwear segment.
SHEIN x PepsiCo Collab Brings Iconic Snack Brands to Fashion and Homeware
The collection reinterprets these well-known brands through SHEIN’s creative design approach, targeting millennial and Gen Z consumers.
2.Oh! Unveils Easy-Use Clear Gloss for Salon-Quality Shine
Crafted in Italy specifically for Indian consumers, Clear Gloss aims to provide both immediate aesthetic results and deep hair nourishment from the first application.
Davidoff Rolls Out New Cool Elixir Scents for Indian Consumers
For the India launch, Davidoff has selected actor Charles Melton as the brand ambassador for Cool Elixir, positioning the product with a modern and adventurous brand image.
Emoji Park Pops Up at M5 E-City Mall for Friendship Day
The new Emoji Park integrates digital culture elements into the mall environment, leveraging the broad appeal of emojis to enhance the customer experience.
CaratLane’s FRIENDS Jewellery Range Debuts for Friendship Day
This exclusive collection brings elements from the widely popular FRIENDS sitcom into the fine jewellery sector, coinciding with Friendship Day in India.
Dassani Brothers Unveils New Luxury Jewellery Line Rooted in Indian Forest Heritage
The launch received strong positive feedback from both attendees and industry specialists.
Burger King Partners with Nestle to Launch KitKat-Based Shakes and Sundaes
The move is aimed at strengthening its position in India’s competitive quick service restaurant (QSR) space by introducing new dessert variants appealing to Gen Z and millennial consumers.
Dassani Brothers Unveils Nature-Inspired Jewellery Aranya in India
The collection takes its name from the Sanskrit word for "forest" and draws heavily on motifs from India's natural landscapes, such as peacocks, elephants, and forest flora, interpreted through traditional jewellery-making techniques.
Baskin Robbins Partners with Smurfs to Drive Footfall Across India Outlets
This partnership aims to boost in-store engagement across India, particularly targeting families and younger audiences through themed offerings and experiential retail.
Nykaa Appoints Sharvari as Brand Icon to Drive Gen Z Engagement
The move is aimed at strengthening its brand connect with younger consumers and reinforcing its positioning as a key player in India's evolving beauty retail landscape.
Dylect Expands into Automotive Tech with Rannvijay Singha as Brand Ambassador
The announcement coincides with Dylect’s upcoming entry into the in-car electronics segment, which will focus on improving driving safety, convenience, and user experience for Indian consumers.
Atlantic Expands Product Portfolio with Seawave Gents Blue Dial Watch
The new Seawave model features a 40mm stainless steel case with an 8.6mm profile, aimed at offering a lightweight yet structured design suitable for daily wear as well as occasional use.
Collab of the Week: MG Motor Expands Lifestyle Line with Jaipur Watch Co Collab
This partnership marks MG SELECT’s entry into premium lifestyle accessories, reinforcing its intent to connect luxury mobility with artisanal narratives.
Tom and Jerry-Inspired Apparel Hits the Market with Bacca Bucci x Warner Bros Collab
This partnership brings together classic entertainment and modern street fashion, targeting a consumer base driven by nostalgia and pop culture relevance.
Badshah’s Amiri Debut Marks India’s Influence on Global Luxury Fashion
The show, held at Le Carreau Du Temple, brought global attention to Amiri’s theme of relaxed luxury and diverse influences, with Badshah emerging as a notable presence.
Woodpecker Becomes India’s First Cross-Malt Beer with New Packaging Format
The company has debuted this feature with its Woodpecker Premium Beer range, marking a shift in packaging and consumption convenience within the domestic beer market.
Crocs Unveils Monsoon Campaign Across Asia With K-Drama and Bollywood Twist
This strategy also aims to reinforce Crocs’ relevance in emerging fashion and footwear markets, especially during high-traffic retail moments like the monsoon.
UBON Targets High-Performance Audio Segment with SP-85 Launch
Designed to cater to consumers who use portable audio for house parties, road trips, and outdoor events, the SP-85 aligns with UBON’s broader retail strategy of delivering function-focused electronics with market appeal.
Max Factor Enters Hyderabad via Shoppers Stop, Lulu and Health and Glow
Max Factor’s product range includes foundation, compact powders, lipsticks, mascaras, and other essential makeup items designed to align with Indian skin tones and preferences.
Beauty Startup Mimiq Debuts in India, Targets Inclusive Skincare Space
The company’s market entry coincides with World Vitiligo Day on June 25, a date recognized globally to raise awareness and reduce stigma associated with the condition.
Kalyanamm Enters US Market with Temple Flower-Based Incense Range
With the initial launch in the US and upcoming entries into Canada and Mexico, Kalyanamm is aligning its regional sustainability mission with global retail and e-commerce expansion.
Jockey India Expands Women’s Range Through ‘Bras As Versatile As I Am’ Rollout
The campaign rollout spans over 1,000 retail touchpoints across both metro and emerging markets, supported by digital platforms and influencer collaborations.
Salman Khan Joins ISPL as New Delhi Franchise Owner Ahead of Season 3
The growth underscores ISPL’s positioning as a hybrid sports and entertainment property aimed at engaging broad demographics across urban and semi-urban India.
Clarks Re-Enters Indian Market Via Strategic Tie-Up with Metro Brands
This collaboration positions Metro Brands as Clarks’ retail and digital partner across India and neighboring countries, including Bangladesh, Bhutan, Nepal, Maldives, and Sri Lanka.
Disney Unveils Limited-Edition Mickey and Minnie Watches with Soccer Theme
The special editions—launched as part of a soccer-themed collaboration—merge pop culture appeal with functional wristwear, targeting both collectors and casual consumers in the lifestyle retail segment.
Urbanic’s Savana Unveils California-Inspired Streetwear Collection
The line blends retro American styling with contemporary cuts to deliver a collection designed to appeal to city consumers seeking functional and distinctive streetwear.
Miraggio Unveils Summer Range with Seychelles Campaign Led by Influencers
Instead of conventional studio shoots, the brand adopted an experience-driven campaign approach, sending three social media influencers on a curated trip to Seychelles to organically showcase the collection in real-world settings.
Zomato Partners with Cellecor for Wearables and Mobile Accessories Rollout
By linking with gig platforms that operate across tier-two and tier-three cities, Cellecor positions itself as a brand aiming to improve access to affordable technology for working Indians.
Royal Enfield and UNESCO Launch Docuseries on Himalayan Heritage in Ladakh
The series focuses on preserving and documenting the Intangible Cultural Heritage (ICH) of Ladakh, using an unconventional format—motorcycle expeditions combined with cultural research.
Welcome Moomin – The Beloved Nordic Icon Enters India with Bradford License India
This partnership marks a new chapter for Moomin’s journey in India, backed by Bradford’s proven expertise in market strategy, brand development, and category expansion.
Zigazoo’s Youth-Centric Model Propels Hangry Petz Into Licensing Spotlight
Since debuting on the platform in late 2024, the franchise has seen a rapid rise in visibility and user engagement, fueled by Zigazoo’s interactive, challenge-based format.
Indian Brand PAC Cosmetics Joins Sarah Sarosh at Cannes 2025
As the official makeup partner, PAC’s involvement signals a broader brand strategy—leveraging international platforms to amplify Indian identity in the global beauty market.
Le Creuset Unveils Limited Edition Cookware as It Turns 100
As Le Creuset prepares to mark its 100th year in 2025, the French cookware company is launching a global series of culinary events and commemorative products.
Astroyogi Unveils Harmony Tree with Shalini Passi
Designed to promote balance and positivity, the Harmony Tree serves as both a decor element and a wellness tool, tying into Astroyogi’s broader push to make astrology part of modern urban lifestyles.
Cantabil Expands Apparel Portfolio with Spring Summer 2025 Collection
The Street Wear Collection integrates graphic tees, denim, and cargo pants for both men and women, appealing to younger consumers seeking everyday versatility.
ASICS Targets Style-Conscious Consumers with New GEL-K1011 Sneakers
The new unisex sneaker is introduced in neutral color combinations including cloud grey/cream, black/carrier grey, white/pure silver, and black/pure silver.
Cricketer Glenn Maxwell Partners with Drive FITT in First India Investment
Drive FITT’s founding team includes Indian cricketer Shubman Gill, actress Preity Zinta, and entrepreneurs Mark Sellar, Deke Smith, and Vikram Aditya Bhatia.
India’s Licensing Market Grows as Zoonicorn Joins Bradford’s Brand Portfolio
The brand's animated series, jointly produced by Toonz Entertainment and Zoonicorn, LLC, is nearing completion of its third season, bringing the total number of original episodes to 130.
Sulwhasoo Aligns Branding Strategy with Rising Korean Entertainment Influence
The move reflects a broader trend of Korean beauty companies leveraging the global reach of K-pop and Korean entertainment to connect with international consumers.
Kwality Wall’s Launches Golden Spoon to Expand In-Home Dessert Offerings in India
An integrated marketing campaign including television, digital, influencer collaborations, and seasonal promotions is being deployed to maintain consumer engagement and visibility for Golden Spoon throughout the summer season.
Poltrona Frau Enters Denim Conversation with Archibald Armchair Launch
This latest release marks a notable crossover between fashion textiles and high-end furniture, bringing one of the most iconic global fabrics—denim—into the home décor space.
Bergner Launches Indian Cooking Club to Spotlight Homegrown Culinary Talent
This platform will travel across multiple cities in India, selecting a “Bergner ICC Chef” in each location, highlighting diverse interpretations of Indian cuisine.
Spykar Redefines Eid Gifting with ‘Eidi That Always Stays With You’
This initiative encourages celebrating Eid with meaningful gifts that last beyond the occasion, aligning with the brand’s focus on durable fashion.
Portronics Partners with Lucknow Super Giants as Official Sponsor for IPL 2025
The collaboration allows Portronics to expand its presence among India's cricket audience while strengthening its position in the consumer electronics segment.
Snickers Expands Product Line with Peanut Brownie Variant
With this new product launch, Snickers continues to build on its established positioning in India, reinforcing its messaging while introducing new flavors to appeal to evolving consumer preferences.
Global Polo Entertainment Extends ESPN Partnership Through 2026
USPA Global, which manages U.S. Polo Assn., the official brand of the United States Polo Association (USPA), aims to build on its previous deal with ESPN, which first brought the sport to an international audience in 2022.
PVR INOX to Screen IPL 2025 Matches in Cinemas Across India
In collaboration with the Board of Control for Cricket in India (BCCI), the company will stream IPL matches in high-definition across its cinema halls, offering audiences an alternative way to experience live cricket.
DC and SEGA Expand Crossover Strategy with Justice League and Sonic Comic Series
The promotional campaign began on Batman Day 2024, when DC and Sonic’s social media accounts shared a video of Shadow in a Batman-inspired suit.
Maverick and Farmer and Nuvedo Expand Functional Coffee Offerings
This collaboration caters to the growing consumer demand for wellness-focused beverages that offer more than just taste, combining specialty coffee with cognitive health benefits.
Charlotte Tilbury Names Cai Xukun as Global Makeup Brand Ambassador
The collaboration marks a strategic move for the brand as it expands its presence in the Asian market and strengthens its influence among younger consumers.
Blaupunkt Expands Portable Audio Lineup with Atomik OMG Speaker
The launch reflects the company’s ongoing focus on innovation in the consumer audio segment, catering to evolving preferences for powerful yet versatile sound systems.
Power by Bata Introduces EasySlide Collection for Hands-Free Footwear Convenience
The collection, starting at Rs 2,999, features DuoFoam+ technology for impact absorption and energy return, ensuring long-lasting comfort.
boAt Unveils Smart Tracking Tag to Address Everyday Search Frustrations
The campaign highlights the common frustration of misplacing valuable items through a series of video assets featuring well-known collectors.
Tata Consumer Expands in Premium Wellness Tea Market
This new variant, launched under Tata Tea Premium, is formulated with Tulsi, Ginger, Brahmi, Elaichi, and Mulethi, catering to changing consumer preferences for beverages that offer both taste and health benefits.
Škoda Auto India Appoints Ranveer Singh as Its First Brand Face
Škoda Auto India has announced Bollywood actor Ranveer Singh as its first-ever brand ambassador, marking a significant move for the automaker.
Fortune Foods Strengthens Brand Presence at Maha Kumbh 2025 with 'Ahar Kumbh' Initiative
With a focus on nourishment, the company introduced *Ahar Kumbh*, a project designed to recreate the comforting experience of "Ghar Ka Khana" for the thousands of devotees visiting the Kumbh Mela.
Nykaa Leverages 2000s Nostalgia in Pink Love Sale Campaign Featuring Sharvari
Nykaa Leverages 2000s Nostalgia in Pink Love Sale Campaign Featuring Sharvari
Crocs Unveils Fun Valentine’s Day Campaign Featuring Jackie Shroff and Orry
Crocs, known for its innovative and fun footwear, is adding a playful twist to this year's Valentine’s Day with a new campaign featuring Bollywood legend Jackie Shroff and Gen Z favorite Orhan Awatramani (Orry).
Badshah Surprises Fans with a Pokémon Collaboration in Latest Track
Badshah, one of India’s biggest rap stars, has teamed up with Pokémon for his latest music video, Imma Be Your Pokémon.
Zed Black Expands Portfolio with Premium Gifting Range
The newly launched gifting range includes signature collections such as Box of Bliss, Joy Hamper, and Tranquil Treasures, which offer a variety of incense sticks, dhoop cones, sambrani cups, chandan tika, camphor, and more.
Jaypore Collaborates with Shobitam to Showcase India’s Artisanal Heritage
Jaypore, Aditya Birla Fashion and Retail Limited’s leading artisanal lifestyle brand, has announced a partnership with Shobitam, a prominent D2C ethnic fashion brand.
Warner Bros Discovery Expands Merchandise Line Ahead of Superman Movie Release
The film is set to premiere in IMAX and theaters across the United States on July 11, following an international release starting July 9, distributed by Warner Bros. Pictures.
ILTHY Partners with Paramount Pictures and SEGA for Sonic 3-Inspired Apparel Line
This partnership merges the energy of the Sonic franchise with ILTHY’s unique design approach, marking a noteworthy development in the streetwear and entertainment industries.
ASICS Collabs with Senna Brand to Celebrate Ayrton Senna's Legacy
The collaboration reimagines Senna’s lifestyle for a new generation, blending fashion with the story of one of motorsport’s greatest drivers.  
Diageo India Partners with SMOOR to Launch Non-Alcoholic Dessert Collection
Each item is thoughtfully crafted using luxurious textures and authentic ingredients, appealing to chocolate enthusiasts and dessert lovers alike.  
Clarks and Pokémon Return with an Evolved AW24 Collection Featuring Legendary Characters
The new line takes inspiration from the Kanto Region, introducing the next evolution of the cult-favorite silhouettes.
Creative Collab Brings New Life to the Timeless Mary Jane
This partnership blends Aprajita’s expertise in traditional Indian craftsmanship with Scherezade’s modern design sensibilities, resulting in a collection that balances heritage and contemporary style.
Swiggy Instamart Expands Offerings with Hello Kitty Merchandise
The new range, featuring popular characters like Cinnamoroll, Kerokerokeroppi, Pompompurin, My Melody, Kuromi, and Bad Badtz-Maru, is now available for delivery across the country.
GKB Opticals Showcases Wedding-Focused Eyewear in Multi-City Trunk Show
The Wedding Edit is positioned as a significant retail event, emphasizing GKB Opticals’ commitment to meeting the evolving preferences of Indian consumers.
Coca-Cola Teams Up with Anti Social Social Club for a Limited Holiday Collection
The collection features standout designs such as Coca-Cola Bear hoodies, which showcase ASSC's iconic logo on the front and the Coca-Cola Bear adorned with a hoodie and Santa hat on the back.
Asian Paints Highlights Personal Narratives Through Décor in New Season
The series showcases six distinctive homes belonging to personalities such as Ananya Panday, Arshad Warsi and Maria Goretti, Rakul Preet Singh and Jackky Bhagnani, Taapsee Pannu, Manu Bhaker, and Joseph Radhik and Devika Narain.
SpeedX Takes Home Entertainment to the Next Level with Tandur
This new product, unveiled exclusively on Tata Cliq Luxury on 17th October, brings the authenticity of traditional tandoor cooking to home kitchens, offering an immersive culinary experience for modern hosts and food enthusiasts.
Britannia Reinvents Cream Biscuits with Pure Magic Choco Stars
The rich chocolate cream rests in a star-shaped cavity on the lower half of the cookie, doing away with the top layer, offering a more indulgent and flavorful experience.  
Wrangler Partners with SOCIAL to Tap Into Collaborative Merchandise Market
Unveiled at an event in Mumbai, this partnership signifies SOCIAL’s entry into co-branded merchandise, blending Wrangler’s Western-inspired aesthetic with SOCIAL’s urban and cultural identity.
Paragon Highlights Diwali with "Ek Kadam, Khushiyon Ki Ore" Campaign
Building on its brand positioning of “Zid Chalte Rehne Ki,” the campaign captures the joy and unity that the festival of lights represents.
Exclusive Diwali Gift Hampers from ITC Sunfeast and ITC Master Chef
The hampers include a selection of artisanal truffles, fudges, and traditional laddoos, all crafted with precision.
Mondelez India Introduces Studio Creations by Cadbury to Elevate Premium Gifting
This launch, marking the brand's most significant introduction in over five years, aims to redefine the premium gifting experience to align with the tastes of today’s discerning consumers.
Reise Moto Expands Gear Lineup, Targets Indian Motorcycling Community
This new lineup, which includes jackets, gloves, and pants, is designed to enhance the riding experience with a focus on safety, comfort, and durability.
Arvind Limited Taps Royal Heritage for Primanté Campaign with Dr Lakshyaraj Singh Mewar
The collaboration with Dr. Lakshyaraj Singh Mewar, known for his connection to India’s rich heritage and tradition, is a strategic move by Arvind Limited to bridge the grandeur of the royal past with modern fashion.
Pernod Ricard and Paris Saint-Germain Forge Strategic Global Partnership
The four-year agreement, commencing with the 2024/25 season, designates Pernod Ricard as the official partner for PSG’s professional football teams—both men’s and women’s—and as an official provider for PSG’s handball team.
Youneek Pro Science Partners with St. Kitts and Nevis Patriots for Caribbean Premier League Sponsorship
The collaboration marks a significant business move for the brand, aiming to enhance its visibility and align with the dynamic energy of the CPL, a major cricket tournament in the West Indies known for its vibrant fan base.
Brands For Less Partners with TJX Companies in Strategic Stake Sale
This transaction values BFL Group at $1.2 billion and marks a significant development in the retail sector.
Funskool India Secures Rights to Manufacture and Distribute CATAN
Funskool India’s focus on domestic growth through partnerships with international brands aligns with the new regulations on mandatory certification from the Bureau of Indian Standards (BIS) for toy imports.
Tira Adds Korean Skincare Brand Mixsoon to India Portfolio
Tira continues to bring international beauty innovations to the Indian market, adding globally recognized brands to its exclusive lineup.
Gucci Flora Gorgeous Orchid Debuts in India with Exclusive Partnership
This fragrance celebrates women's creative spirit with unique ingredient pairings designed to inspire.
Medusa Beverages and Warner Bros Discovery Unveil 'House of the Dragon' Limited-Edition Beer
The House of the Dragon-inspired limited-edition collection will debut later this month, promising an unforgettable experience for all.
The Body Shop Unveils Edelweiss Skin Care Range
Edelweiss extract has 43 percent more antioxidant power than retinol, making it a powerful ingredient in skincare. The Edelweiss range aims to leave skin looking and feeling stronger, smoother, plumper, fresher, and bouncier.
Pepperfry Unveils Artistic "Zellige" Collection by Woodsworth
Drawing inspiration from the captivating Moroccan architectural art of Zellige, this collection showcases intricate beauty and a vibrant color palette synonymous with traditional Moroccan mosaic designs.
Collective Artists Network Acquires Terribly Tiny Tales in Strategic Expansion Move
This move aligns with Collective Artists Network's goal to become the country's top new media company rooted in popular culture and expanding its influence in the media industry.
Etude Appoints Palak Tiwari as Brand Ambassador in India
These lip stains are notable for their exceptional staying power, being both transfer-proof and smudge-proof, while delivering bold, vibrant colors with a comfortable, lightweight feel.
Wild Stone CODE Launches New Campaign with Vicky Kaushal
The ad captures this transformation, highlighting how the fragrance boosts his confidence and aura, making him the center of attention.
Range Rover Partners with Wimbledon for 2024 Championships
This partnership brings together two iconic British institutions, enhancing the grandeur of the summer's premier sporting event.
FanCode Extends Licensing & Merchandising Deal with ICC
FanCode Shop will manage end-to-end product and customer experience, including manufacturing, logistics, customer care, and marketing.
Playskool X Hasbro: To Launch First Family Entertainment Centre
The 20,000-square-foot entertainment destination offers an enchanting experience for children and families, functioning as a vibrant, interactive STEAM-based play center.
Mattel Celebrates 80 Years with Major Game Releases
Mattel has announced a multi-year strategic partnership with Outright Games, a publisher of family-friendly interactive entertainment. The partnership kicks off with the release of three new games.
PUMA X Manchester City Launch Home Kit with Fortnite Integration
The sky-blue kit features threads of 0161 in the trim – a reference to the Club’s Mancunian roots. This licensing initiative is to make a strong connect with the fans and to enhance the fandom.
Cobi Toys Signs Licensing Deal with Volkswagen
This agreement allows Cobi to create detailed and lifelike reproductions of classic and modern Volkswagen car models in miniature size.
Audible and Hasbro Join Hands for Peppa Pig’s Play-A-Long Podcast
As the animated show celebrates its 20th anniversary this year, the rich storytelling for all family listening occasions has been created to reaffirm Peppa Pig's commitment to providing quality entertainment for families.
Neopets Signs Major Toy Agreement
Brokered by Mix Licensing Group and Carlin West Agency, the deal will bring to life nostalgic favorites from the online game in the form of plush, figures, collectibles, and more.
Costume Division of JAKKS Pacific Extends Licensing Agreement for "CoComelon" and "Blippi" in North America
Disguise will continue to design, market, manufacture and distribute Halloween costumes and costume accessories for the U.S. and Canada with the latest line hitting retail this fall.
From Motu Patlu to Baby Shark: Viacom18 Launches Back-to-School Collection
The collection includes essential school items such as school bags, lunch boxes, pencil boxes, water bottles, and activity books, all adorned with bright colors and attractive designs featuring beloved cartoon characters.
Marathon Watch and Jeep Join Forces for Military-inspired Timepiece Collection
This collection serves as a testament to utilitarian design principles and honors the origins of each brand.
Dabur Herb'l Charcoal and Star Wars Unite for Limited Edition Toothpaste
This partnership introduces a limited edition Star Wars pack for Dabur Herb'l's popular Activated Charcoal Toothpaste, blending oral care with the timeless allure of the Star Wars universe.
Shruti Haasan Joins Hands with Kalamandir Jewellers as Brand Ambassador
The association with Shruti Haasan, daughter of iconic actor Kamal Haasan and actress Sarika Thakur, is expected to bolster consumer trust and brand loyalty for Kalamandir Jewellers, further enhancing its legacy of over 37 years.
Tata CLiQ Luxury Partners with Ziniosa to Elevate Pre-Owned Luxury Experience
This collaboration aims to provide customers with a meticulously curated selection of Pre-Owned Timeless Icons, focusing on luxury handbags renowned for their craftsmanship.
Sternhagen and Sussanne Khan Unveil Artistic Bathroom Collection
The collaboration also saw the launch of Sternhagen's Smart WC, featuring smart controls and over 15 functions, enhancing the bathroom experience with technological innovation.
Coca-Cola India Foundation Partners with Hockey India to Empower Women's Hockey
Aligned with Coca-Cola India's dedication to sports, the three-year partnership underscores its role in shaping the sports and gender equality landscape positively.
QUE Eyewear Embarks on a Stylish Journey with Cricketer Shikhar Dhawan
This dynamic partnership between the renowned batsman and the eyewear brand signifies a significant step toward reshaping individuality, self-expression, and style.
Dabur Herb'l Charcoal Teams Up with Star Wars for Limited Edition Toothpaste Pack
This collaboration merges the teeth-whitening properties of Dabur Herb'l Activated Charcoal toothpaste with the timeless charm of Star Wars, creating an intriguing dental care experience for young adults.
Swiggy Instamart Ventures into Movie Merchandise with Star Wars and Harry Potter Products
This marks a significant step for Swiggy Instamart as it becomes the first quick commerce platform to venture into delivering movie merchandise, introducing a new category in the quick commerce industry.
Panda-monium at Wankhede, Mumbai Indians' Kung Fu Crossover
Under this partnership, Mumbai Indians’ e-commerce destination, MI Shop along with its licensee A47.in, will be the preferred platforms for fans to explore and acquire the limited-edition Kung Fu Panda X Mumbai Indians collection.
Bubble Skincare Partners with Disney and Pixar's Inside Out 2
The Bubble Skincare x Disney and Pixar’s “Inside Out 2” collaboration will be available on HelloBubble.com, Ulta.com and Walmart.com and will enter Ulta and Walmart stores nationwide in May and June.
Barcelona Inspired Summer Collection 2024 by Mango Launches on Myntra
To authentically infuse the essence of Barcelona into the 'From Barcelona with Love' collection, Juhi, ShivShakti, and Vagmita closely collaborated with Mango's design and product teams in Barcelona.
Agilitas Sports Dives into Global Markets with Lotto Brand License
Under this long-term agreement, Agilitas gains exclusive rights to design, manufacture, promote, and distribute the Lotto brand in India, Australia, and soon in South Africa.
Chip 'n' Slip: Crocs and Pringles Collab Hits Shelves
In addition to the innovative Crush Boot, Crocs and Pringles have also worked together on the Classic Slide and the Classic Clog, as part of this collaborative project. Furthermore, they have introduced a limited-edition "Croc-tail Party" chip flavor.
Barbie x Kartell: A Stylish Fusion of Toy and Furniture Design
Celebrating Barbie’s 65th anniversary, the new collaboration unites five Kartell chairs – ‘AI’, ‘Venice’, ‘Louis Ghost’, ‘Masters’, and ‘Ero|S|’, all by Philippe Starck – in Barbie’s fun style and distinctive bubblegum Mattel pink.
Actors Richa Chadha and Ali Fazal Enter Fashion Scene with Ehaab Couture
The brand's name, "Ehaab," derived from the word 'ehb,' signifying 'spiritual favor,' epitomizes its commitment to bestowing upon the world the unparalleled beauty of Chikankari.
Deepika Padukone’s 82°E Announces Offline Retail Debut With Reliance Retail’s Tira
This collaboration marks a significant expansion from 82°E’s successful D2C model to first-time retail experience in the country through an online and offline presence.
Prime Video's "Fallout" Series Sets Stage for Massive Licensing Campaign
Over 50 "Fallout"-inspired designs are available for purchase through the Merch-on-Demand program, encompassing a diverse range of products such as T-shirts, hoodies, crewneck sweaters, phone cases, PopSockets, hats, and tumblers.
Crunchyroll Unites Bollywood and Anime, Unveils Anime Avatars of Tiger Shroff & Rashmika Mandanna
The 'Wish Your World Was Anime' campaign is a testament to Crunchyroll's commitment to bridging cultures through the power of Japanese anime.
Roblox Announces Summer Launch for Paramount's Avatar: The Last Airbender Game
This groundbreaking project marks the maiden Avatar experience on the platform, made possible through the esteemed Roblox Creator Fund initiative.
Lush Goes Green with 'Shrek' Collection
From the zesty allure of the Get Outta My Swamp shower slime to the fizzy fun of the Shrek Swamp bath bomb and the indulgent lather of Fiona shower gel, every item promises to transport users to a whimsical world of aromatic bliss.
Noodles & Ninjutsu: Silverlake Ramen Dives Into 'Naruto' Mania
The collaboration kicked off with a grand opening celebration on March 30 at the flagship store in Los Angeles, attended by Andy Nguyen, "Naruto" executives, and eager fans.
McDonald's India Unveils Anime-Inspired 'WcDonald's' Experience
For a limited time, fans will also receive manga-inspired packaging featuring WcDonald’s Crew characters, designed by renowned Japanese manga artist/illustrator Acky Bright. McDonald’s India has transformed its restaurant at Linking Road in Bandra, Mumbai
Grand Slam Glamm: Serena Williams Partners with The Good Glamm Group
These products are slated for sale across 685 Ulta stores and via the brand's direct-to-consumer platform, wynbeauty.com. The brand will initially concentrate solely on the US market before expanding its footprint to India and other global markets.
Van Holten's Collaborates with Warner Bros. to Launch 'Rick and Morty' Pickle
Pickle-In-A-Pouch, has joined forces with Warner Bros. Discovery Global Consumer Products and Adult Swim's critically acclaimed animated series, "Rick and Morty," to introduce a special-edition Pickle Rick Pickle-In-A-Pouch.
Gaming Meets Wildlife Conservation, Zynga Partners with BBC Earth
This collaboration between BBC Studios, Zynga, and BBC Earth marks a significant milestone in combining entertainment and education, leveraging the immersive power of gaming to promote awareness and appreciation for the natural world.
Duroflex Teams Up with RCB as Official Sleep Partner
Leveraging its expertise in sleep science, Duroflex aims to support players in achieving optimal recovery by offering innovative sleep technology to ensure quality rest.
Movado Joins Forces with Rajasthan Royals for IPL 2024
As the Official Time Partner for the 2024 season, Movado's collaboration with the Rajasthan Royals reflects its ethos of perpetual advancement.
Fizzy Goblet's Whimsical Summer Footwear Collection
Crafted from premium materials and featuring meticulous detailing, The Scoop Shop collection offers wearers a blend of style, nostalgia, and functionality, making it a true treat for the feet.
Fixderma Teams Up with MTV Splitsvilla X5 to Promote Sun Protection Awareness
In a world where love takes center stage, Fixderma introduces its Expert Sun Protection Range - Fixderma Shadow Sunscreen, aiming to ensure contestants' protection from sun damage throughout their journey on the show.
Timex Joins Forces with Punjab Kings as Official Timekeeper for IPL Season
The collaboration between Timex and Punjab Kings promises to heighten the excitement surrounding the TATA IPL, captivating dedicated supporters with each victory and thrilling moment in what is set to be an exhilarating spectacle.
LEGO Universe Expands into Fortnite, Opening Doors to Infinite Creativity
Announced amidst the electrifying ambiance of the 2024 Game Developers Conference (GDC), the collaboration unveils an unprecedented opportunity for Fortnite creators globally.
Frido and RCB Team Up for Sports Insole Venture
This collaboration introduces a special edition sports insole and technical socks aimed at addressing knee and feet injuries like plantar fasciitis, heel, and lower body pain, developed in collaboration with RCB.
Fixderma Enters IPL Sponsorship with Delhi Capitals
This move marks Fixderma's inaugural venture into cricket sponsorship, marking a significant milestone for the brand's expansion strategy.
Vi John Secures Official Grooming Partnership with Lucknow Super Giants for T20 Season 2024
Led by KL Rahul, the team will proudly display the VI John Logo on their non-lead trousers throughout the highly anticipated T20 tournament, captivating millions of sports enthusiasts across India and worldwide.
Dolce and Gabbana Unveils Spring/Summer 2024 Eyewear Campaign Captured by Mert Alas
The campaign showcases Miley Cyrus, the multifaceted American artist, who not only stars in the campaign but also composed the accompanying soundtrack, drawing inspiration from her experience on set.
NIC Ice Creams Joins Mumbai Indians as Official Partner for T20 Cricket Season
This collaboration with Mumbai Indians provides NIC with an ideal platform to cater to customers both at home and in-stadium, enhancing their cricket-watching experience.
ConfirmTkt Teams Up with RCB as Official 'Train Ticketing Partner' for T20 Season
As the T20 league enters its 17th season, continuing to enthrall audiences globally, ConfirmTkt is poised to provide cricket enthusiasts with an enriching experience.
Aadiya Jewels Debuts Mystic Magic Collection
With years of legacy behind it, the brand has earned accolades for its exceptional designs, superior quality, and ethical sourcing practices.
Good Glamm Group Partners with Pooja Entertainment for Beauty Integration
'Bade Miyan Chote Miyan,' produced by Pooja Entertainment and directed by Ali Abbas Zafar, boasts a star-studded cast including Akshay Kumar, Tiger Shroff, Prithviraj Sukumaran, Manushi Chillar, Alaya F, and Sonakshi Sinha.
LEGO Group and Hasbro Unveil New LEGO DUPLO 'Peppa Pig' Sets for Early Learning
Designed to ignite imagination and facilitate fun play experiences for toddlers, these sets aim to enhance fine motor skills while encapsulating the vibrant world of “Peppa Pig.”
Indri and Fort City Brewing Forge Craft Beer Alliance
The collaboration between Indri and Fort City Brewing exemplifies the artistry and innovation driving the craft beer industry in India, promising exciting experiences for beer enthusiasts across the country.
Playmates Toys Expands TMNT Line with Unique Mutations Mix 'N Match Figures
This expansion showcases Playmates Toys' commitment to innovation and creativity, providing fans with new ways to engage with the beloved TMNT franchise.
boAt Teams Up with IPL Giants RCB and GT as Official Audio and Wearable Partners
This strategic collaboration underscores boAt's commitment to the vibrant world of cricket and solidifies its position as the preferred choice for tech-savvy fans and enthusiasts in India.
Gousto Partners with Popular Kids TV show Bluey
Crafted by Gousto's in-house brand and creative teams in collaboration with BBC Studios and Ludo Studio, this partnership places a spotlight on Gousto's recipes as the perfect complement to family bonding time.
Kool-Aid Partners with Phenom Elite
This partnership marks a significant milestone as it unveils two striking color variations inspired by the beloved Sharkleberry Fin and Great Bluedini flavors.
ALDO Elevates Spring '24 Fashion with Celebrity Endorsements
The latest campaign showcases a blend of styles meticulously crafted with ALDO's innovative Pillow Walk technology, celebrating the fusion of social life, fashion, and comfort with a touch of Bollywood glamour.
Hasbro Teams Up with Target for Exclusive Transformers Collabo
Accompanying this is the Autobot Bullseye figure, transforming from a dog into a mailer package reminiscent of Target's beloved icon.
Daewoo's Cutting-edge LED TV Redefines Home Viewing Experience
Gone are the days of squabbles over screen time as children immerse themselves in educational content and interactive learning experiences on the expansive display of the Daewoo IFP LED TV.
Skechers and Mumbai Indians Introduce Fashionable Team Jerseys
These jerseys, designed by acclaimed fashion designer Monisha Jaisingh, mark a significant fusion of fashion and cricket spirit, enhancing the team's look on and off the field.
United Colors of Benetton Expands Product Portfolio with Summer 2024 Collection
Collared shirts in pastel hues and striped polo shirts add a touch of refinement to any ensemble, while t-shirts adorned with placed prints in refreshing aqua green, serene light blue, and soft faded pink hues radiate the essence of summer.
Lavie Sport Unveils DC-Inspired Backpack Collection for Urban Adventurers
Each backpack in the collection embodies the iconic symbols and motifs of beloved DC Comics characters, adding a touch of superhero flair to everyday fashion.
Funky Monkeys Partners with ace Turtle to Open Indoor Play Areas at Toys“R”Us Stores
The inaugural collaboration between Funky Monkeys and ace turtle will debut within the expansive 12,500 sq ft. Toys“R”Us flagship store situated at Linking Road, Bandra in Mumbai.
ASICS and Rohan Bopanna Team Up to Promote Physical and Mental Well-being
The campaign's core objective is to inspire individuals from all walks of life to experience the uplifting effects of movement by joining ASICS on their journey towards physical and mental wellness.
Apparel Group Extends Partnership with Bollywood Stars for ALDO
This strategic move by Apparel Group aims to strengthen the brand's presence in the Indian market, emphasizing its commitment to innovative marketing strategies.
Swarovski Elevates Elegance with Ocean-Inspired SS '24 Collection
Drawing inspiration from the mesmerizing forms found in the aquatic realm and the enchanting gardens beneath the waves, the collection unfolds a tapestry of designs that reflect the beauty of the underwater world.
Michael Kors Partners with TWICE's Dahyun for Spring 2024 Campaign
Captured by renowned photographer Kim Hee June, the campaign epitomizes this season's blend of casual sophistication and modern allure.