The five-piece ready-to-wear collection combines elements associated with the Grateful Dead's artwork and cultural legacy with Mikati's design approach.
The nine-piece unisex collection has been created to coincide with the Formula 1 TAG Heuer Gran Premio de España 2026, which will take place in Madrid at the newly developed Madring circuit.
The new kiosk represents Supersox’s entry into organised retail and is expected to serve as a platform for showcasing the brand’s extensive portfolio to shoppers in a high-footfall environment.
The licensed apparel range combines elements from the McLaren Racing brand and Sega's Sonic the Hedgehog franchise, targeting consumers interested in motorsport, gaming, and pop culture merchandise.
The Fall collection draws inspiration from London's art, culture, and creative landscape, featuring a range of menswear essentials including outerwear, knitwear, shirts, and casual wardrobe staples.
The initiative is designed to connect with consumers during the festive season by highlighting value-driven kitchen product combinations under the Pigeon brand.
The company is also expanding its retail footprint. Its first flagship Daewoo experience store in Delhi is expected to open soon, while three additional outlets are already planned.
The latest collection builds on the partnership between the two brands and focuses on reinterpreting a traditional French footwear style through designs that reflect the identity of La Vache qui rit.
Through the campaign, Thomas Crick highlights the role fathers play in shaping life experiences and milestones, while encouraging shoppers to mark the occasion with thoughtful purchases.