As part of the launch, the brand presented “50 Shades of Slay – The Signature Edit”, a curated showcase positioned as a complete luxury fashion experience.
The French consumer electronics brand will introduce around eight refrigerator models, focusing on the entry-level segment where a significant share of demand exists.
The collection takes cues from the pace, color and movement associated with Bangkok and is aimed at young men navigating new spaces, routines and environments.
Following its India debut in Mumbai last month, the Bengaluru activation marks the next stop in the brand’s planned rollout across key cities, with New Delhi scheduled for January 2026.
The launch strengthens the brand’s presence in the women’s segment and gives online and offline retailers a new option in the mid priced boot category.
The launch strengthens Lavie Luxe’s position in the premium handbag segment, where Indian and global brands are competing for share in the festive and wedding season basket.