The latest collection builds on the partnership between the two brands and focuses on reinterpreting a traditional French footwear style through designs that reflect the identity of La Vache qui rit.
Through the campaign, Thomas Crick highlights the role fathers play in shaping life experiences and milestones, while encouraging shoppers to mark the occasion with thoughtful purchases.
As part of the launch, the brand presented “50 Shades of Slay – The Signature Edit”, a curated showcase positioned as a complete luxury fashion experience.
The French consumer electronics brand will introduce around eight refrigerator models, focusing on the entry-level segment where a significant share of demand exists.
The collection takes cues from the pace, color and movement associated with Bangkok and is aimed at young men navigating new spaces, routines and environments.
Following its India debut in Mumbai last month, the Bengaluru activation marks the next stop in the brand’s planned rollout across key cities, with New Delhi scheduled for January 2026.