A significant highlight of the collection is Banaras brocade, reinterpreted with a modern sensibility and paired with Amit Aggarwal’s signature handwoven polymer.
As part of this initiative, the brand introduces JOGA (Denim Yoga)—a groundbreaking concept that showcases the exceptional flexibility, stretch, and comfort of Savana Denim.
This initiative is an extension of the brand’s strong belief in corporate social responsibility (CSR), proving that fashion can be a powerful tool for change.
Through a compelling video, the campaign showcases the journeys of women from different walks of life, highlighting their unwavering strength as they stride forward with confidence.
Just weeks after this announcement, Lifebuoy launched its first advertisement under the new skin protection positioning, featuring Bollywood superstar Shah Rukh Khan.
At the heart of the campaign is a playful yet impactful film featuring "Mr. Sun," a dominant presence that often forces people to retreat into the shade.
Crafted with both style and functionality in mind, Ring Watches feature a sleek, readable dial that ensures timekeeping remains effortless and elegant.
Cadiveu’s Hair Lamination technology goes beyond conventional smoothing treatments by delivering multi-dimensional benefits that improve both the look and health of the hair.
Crafted from the finest Italian leather, the Rosso Weave Collection features a meticulously curated range of Loafers, Moccasins, Monk Straps, and Slippers.
This collaboration is particularly significant as both brands are helmed by women entrepreneurs committed to empowering women through design and craftsmanship.
Featuring dawn-like pearls, paradise-green aquamarines, and reimagined Kundan work, each piece symbolizes warmth, affection, and the nurturing energy of self-worth.