Built around the line 'Jeena Hai Toh Colourfully Jiyo', the campaign features Mirza in a dual role and uses a visual transition to showcase the product.
The campaign also spotlights Livpure's proprietary ClearDrop Technology, which the company says is designed to tackle contaminants including pesticides, PFAS, microplastics, and uranium.
Founded by Vaishali Dahiya, Realm by Vaishali specialises in luxury eveningwear that combines international design influences with Indian craftsmanship.
The campaign aims to address a common misconception in the haircare category by encouraging consumers to understand the distinction between the two conditions before selecting a treatment.
Drawing inspiration from India's literary, artistic and cultural legacy, the campaign explores the relationship between the monsoon and feminine expression.
Building on the storyline introduced in the previous collections, the latest release follows Daisy Duck's journey from self-discovery to celebration alongside Minnie Mouse.