The campaign is built around two creative narratives, Dreaming In Color and A Summer Dream Come True, both set against retro-inspired summer backdrops.
The pendant features a bat-and-ball motif crafted in 14K gold and set with a Forevermark diamond.
As part of the partnership, SNITCH has introduced the ‘SNITCH Sabse Aage Zone’, a dedicated front-row experience for attendees.
The narratives are inspired by observations of consumer behaviour and experiences that commonly unfold in stores and social settings.
The launch reflects the brand's focus on offering traditional jewellery styles in formats designed for contemporary consumers.
The range features vegan and cruelty-free formulations and includes products developed with fruit and dessert-inspired fragrances.
The launch represents the first phase of a broader partnership between Alex and Ani and the ACOTAR franchise.
The new timepiece features a 40 mm stainless steel case and offers water resistance up to 30 ATM.
The brand has also launched Boom Rush, a training shoe aimed at consumers seeking footwear for running and multiple fitness activities.
Drawing inspiration from Laura Ashley’s archives, the collection features a range of floral prints and signature patterns.
The collaboration comes shortly after Moonbug announced that CoComelon will make its theatrical debut next spring.
Named The First and Forever Set, the collection is positioned as a long-lasting alternative to conventional children's dinnerware.
The collection also includes The Smurfs Classic T-Shirt, made from cotton jersey fabric and featuring a character graphic with contrast sleeves.
Initially, the HRX fragrance range will be available through digital channels, including Myntra and the brand’s official online store.
The collection includes lightweight apparel, graphic T-shirts, hats, bags, layering pieces, and adventure-themed accessories.
Under the agreement, Brandman Retail has been appointed as an authorized re-seller by Skechers India for select marketplace businesses.
The initiative began with a training event in Delhi attended by over 200 hairstylists, salon professionals, and salon owners.
The Resort Summer 2026 collection is currently available across select Gargee Designer’s stores and on the brand’s official website.
As part of the campaign, dancer and actress Mukti Mohan and actor Kunal Thakur will feature in promotional content.
The collection draws inspiration from the recognizable wardrobe elements worn by Rogers in the show, reinterpreting them through contemporary design.
Customers can exchange gold purchased from any jeweller, including jewellery with purity starting from 9KT.
The collaboration comes as gaming increasingly influences youth culture, extending beyond entertainment into fashion, music, and digital identity.
The campaign aligns with the recent expansion of AJIO Rush, the platform’s fast-delivery service offering deliveries within four hours in select markets.
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