Lukson has introduced the collection with introductory pricing as part of its strategy to make premium lab-grown diamond jewellery more accessible to aspirational consumers.
The collection marks Indriya’s continued focus on regional bridal jewellery and heritage-led craftsmanship.
Among the newly launched products are rose gold stud earrings featuring round-cut citrine stones paired with natural diamond accents.
The campaign film focuses on positioning silver jewellery as part of everyday fashion and self-expression rather than limiting it to occasion-based dressing.
The Celeste collection focuses on minimalist designs, while Gem Pop introduces colourful semi-precious stones, including amethyst, citrine, and blue topaz.
the campaign highlights jewellery as a symbol of family heritage, celebrations, and milestones while also targeting younger consumers looking for culturally rooted designs.
The collaboration is focused on increasing consumer acquisition, expanding the solitaire category, and strengthening long-term market leadership in Pune, one of India’s key jewellery markets.
Radiant Mesh includes more than 70 designs across categories such as silver chains, bracelets, rings, earrings, pendants, and anklets for women.
The company stated that the new collection follows the same 123-parameter quality checks applied across its larger diamond categories.
The campaign showcases individual journeys shaped by pivotal decisions and personal reinvention.
The first phase of the campaign has been rolled out during the ongoing Indian Premier League, with advertising across Star Sports and JioHotstar.
The range is positioned for both day and evening wear, with options that can be worn individually or layered.
The collection comprises 14kt and 9kt gold jewellery set with natural diamonds and coloured stones such as carnelian, opal, and sapphires.
The Kaashika collection draws inspiration from the historic city of Kaashi, now known as Varanasi.
CaratLane continues to position itself as an everyday fine jewellery brand, focusing on contemporary designs and accessibility for a wider consumer base.
The collection draws inspiration from EDM culture, retro screen visuals, and digital distortion, translating these elements into contemporary jewellery formats.
The film showcases how the company has adapted to changing times while remaining anchored in trust and craftsmanship — two pillars that have defined its identity over generations.
Rooted in Mia’s Precious every day brand philosophy, the campaign highlights how relationships grow through daily routines, personal milestones, and quiet, meaningful rituals.
Through this collaboration, Kushals aims to deepen its connection with fashion-forward consumers in the South.
Created with modern lifestyles in mind, the latest range emphasises comfort and wearability without compromising on elegance.
The association is set to begin in January 2026, with Ranbir Kapoor joining PNG Jewellers as a brand ambassador alongside its existing brand face.
The partnership was unveiled at a launch event held at Solaire, BKC, where nostalgia, fashion, and fandom came together in an immersive setting.
The campaign film offers an intimate and emotionally resonant portrayal of womanhood, set within a green-room environment that symbolises freedom and self-discovery.
The film draws inspiration from the real-life bond of legendary couple Shabana Azmi and Javed Akhtar, portraying an intimate, thoughtful conversation between two people who are deeply connected yet wonderfully different.
Positioned as a distinct, contemporary brand, Litestyle by PNG operates separately from PNG Jewellers’ traditional retail identity.
As part of the campaign, Bhima Gold is showcasing exclusive diamond collections that blend modern international aesthetics with rich Indian heritage appeal.
The LiteString Tennis Collection forms the highlight of the festive launch with its functional innovation tailored for long days and extended celebrations.
Themed “Design for a Better Tomorrow – Shaping Futures,” the initiative attracted more than 700 submissions from across the world, encouraging designers to merge artistic expression with environmental awareness.
The Platinum Collection features designs that highlight the metal’s purity and durability, with options ranging from bold statement pieces to minimalist styles suitable for every wedding occasion.
The campaign film captures intimate, familiar interactions that reflect understated yet meaningful emotional moments in daily life.
To make the season even more rewarding for shoppers, Senco Gold & Diamonds has introduced a series of exclusive wedding offers.
The collection embodies the spirit of joyful extravagance, offering statement pieces that light up the party alongside refined icons of modern elegance.
The brand’s new wedding campaign, ‘Every Promise Matters’, emphasizes the emotional and symbolic significance of this sacred piece of jewellery.
Each collection has been thoughtfully designed for the modern bride who carries her heritage with pride and has long envisioned her perfect wedding look.
Defined by clean lines, thoughtful detailing, and everyday versatility, the range offers a modern interpretation of masculine jewellery.
Lopez was introduced to Zen Diamond in early August 2025 while performing across Europe and Asia on her “Jennifer Lopez Up All Night” tour.
Conceptualised by Lowe Lintas, the campaign film fuses art, heritage, and imagination to present a unique festive narrative.
The Amara Collection. Designed to embody sophistication, grace, and enduring beauty, the new line celebrates luxury that truly shines beyond time.
For Dhody, jewellery represents more than decoration—it is “a personal story, a symbol of heritage, and a piece of living art.
Inspired by the awe and poetry of the natural world—fire, water, flora, and the cosmos—the collection transforms these elements into breathtaking jewellery crafted in gold, diamonds, and Polki.
The collaboration will be showcased through an integrated global campaign, highlighting Samantha’s association with Joyalukkas’ rich design heritage.
In her role, Vaani Kapoor will feature in festive and brand campaigns highlighting minimalist, elegant jewellery designs.
The brand is positioning itself as a sustainable and design-centric choice for modern consumers turning to lab-grown diamonds.
The film highlights the emotions of wedding gifting, positioning Navarambh as the ultimate expression of love and new beginnings.
Each piece is handcrafted to order in 9K, 14K, or 18K gold, with options in yellow, white, or rose gold.
The collection draws inspiration from the serene and symbolic Peepal leaf, designed to shine brightly this festive season.
he new line reflects the company’s commitment to craftsmanship, responsibility, and ethical leadership, redefining modern luxury for today’s conscious consumers.
In the campaign film, Jim Sarbh showcases the versatility of Tyaani’s men’s pieces, styled in a long necklace and cocktail rings from the collection.
The partnership with Taapsee Pannu strengthens this commitment, inspiring a new generation of women who value authenticity and uncompromising excellence.
Her involvement goes far beyond being the face of Indinoor, as she actively contributes to product curation, creative direction, and the overall voice of the brand.
Each piece embodies fluid lines and oceanic elegance, designed to evoke both fantasy and freedom — wearable poetry that pays tribute to femininity, strength, and serenity.
The campaign aims to connect with value-driven, well-informed women, highlighting how sustainability, innovation, and transparency are reshaping luxury choices.
At the heart of this collection is a faceted gold plate, rhodium-finished to enhance light reflection, making a smaller diamond appear significantly larger.
This exclusive collection brings elements from the widely popular FRIENDS sitcom into the fine jewellery sector, coinciding with Friendship Day in India.
Running alongside the exhibition is the highly awaited Solitaire Festival of India (TSFI) 2025, India’s largest solitaire-focused festival.
The collection takes its name from the Sanskrit word for "forest" and draws heavily on motifs from India's natural landscapes, such as peacocks, elephants, and forest flora, interpreted through traditional jewellery-making techniques.
In this new campaign, Kalki Koechlin appears with a bare face, donning a boxing robe paired with Tyaani earrings and layered polki and diamond necklaces.
Inspired by the layered architecture of Lhasa, the collection draws on a landscape known for its form, texture, and colour.
Founded by Valerie Messika in 2005, the brand has become globally known for its bold reinterpretation of diamond jewelry, blending elegance, strength, and contemporary design.
Inspired by the laid-back charm of the season, the new range embraces minimalism, comfort, and everyday elegance, making it the perfect companion for warm-weather style.
A key highlight is the Sculpted Knot Ring, part of DiAi’s signature Knot series.
Shefali Shah leads the campaign in its debut visual, where the narrative is centered around self-expression and resilience.
Comprising 236 meticulously designed pieces, the collection includes 107 necklace and earring sets, pendant and earring sets, and intricately crafted bangles.
This year’s Tirupati edition draws from the city’s temple architecture, the Tirumala Hills, and the imagery associated with Lord Balaji.
Appearing in her third campaign for the brand launching the collection, Ariana Grande undergoes a radiant transformation through dazzling crystal jewelry.
Using gold filigree petals, layered motifs, and hand-carved natural stones like mother-of-pearl and rose quartz, each piece captures the spirit of growth and transformation.
At the heart of this collection, delicate rose-cut diamonds exude a soft, luminous glow akin to aged oil paints, casting a poetic brilliance with every movement.
Featuring dawn-like pearls, paradise-green aquamarines, and reimagined Kundan work, each piece symbolizes warmth, affection, and the nurturing energy of self-worth.
This historic collaboration makes Solitario the first lab-grown diamond brand to associate with the world’s biggest women’s cricket tournament.
To enhance the gifting experience, the brand is offering up to 30 percent off on diamond jewellery across all Reliance Jewels showrooms until February 16, 2025.
Showcasing the brilliance of clear crystals and delicate crystal pearls, the collection includes bracelets, earrings, a whimsical tiara, and a statement heart pendant.
The campaign, featuring Bollywood star Alia Bhatt as the brand ambassador, celebrates the timeless appeal of solitaires and highlights their emotional significance in life’s precious moments.
o complement the campaign, Mia by Tanishq has introduced the Cupid Edit 3.0, a Valentine’s Day collection featuring around 40 exquisitely designed jewelry pieces.
The Stella collection takes inspiration from the radiant stars that light up the sky, and each piece is carefully crafted to capture their brilliance.
In the ad, Katrina Kaif steps into the role of a close friend to a young bride, exuding a blend of protective affection and graceful camaraderie.
The collection, which marks a first for the designer in the world of jewelry, includes a wide array of pieces, from traditional haars to modern chokers and haslis.
The collection is crafted with 92.5 percent certified sterling silver to ensure both quality and safety.
Known for its strong presence with over 160 showrooms across India, Senco Gold & Diamonds is expanding its footprint beyond West Bengal.
From statement bridal sets and elegant rings to delicate earrings, versatile bangles, and grand necklaces, Reliance Jewels ensures there’s something for everyone.
The narrative emphasizes diamonds as a timeless emblem of personal expression and achievement. The inclusion of Koirala further underscores the essence of grace and relevance in modern storytelling.
Every piece in the range features the cricketing legend’s iconic signature, symbolizing his unwavering composure and determination.
Mithila will feature in an upcoming campaign aimed at inspiring a new generation of jewellery lovers, while staying true to the brand’s legacy of timeless craftsmanship.
The campaign draws inspiration from the everlasting allure of diamonds and their emotional significance in a woman’s life.
The Pushpa Collection features an array of exquisite gold designs, intricately embellished with uncut diamonds, mother-of-pearl, and semi-precious stones.
Over the next two years, Parekh will represent the brand, connecting with both national and international Gujarati audiences.
With this collection, Sri Jagdamba Pearls captures the essence of Indian weddings, offering jewelry that celebrates both tradition and contemporary flair.
The collection features a variety of designs, including geometric necklaces, sculptural hoop earrings, minimalist rings, and delicate bracelets.
The collection features options ranging from classic cuts to uniquely adorned pieces, providing a variety of styles to suit different preferences.
Whether for a special occasion or as a keepsake to cherish, the Nitara Collection promises to be the perfect gift to celebrate Children's Day.
Designed to cater to diverse tastes, the collection includes elegant gold jewelry that can be worn for both everyday occasions and special celebrations.
Senco Gold & Diamonds has partnered with Kartik Aaryan’s highly anticipated Diwali release Bhool Bhulaiyaa 3 for in-film promotions, further strengthening its brand reach.
Known for her bold persona, Aman is the perfect muse for Mia's collection, blending retro glamour with contemporary elegance.
At the heart of the Vivaham collection are eight standout pieces, meticulously crafted in both gold and diamond, symbolizing luxury and grace for the modern bride.
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