At the heart of the campaign is Colgate Visible White Purple, a toothpaste that has attracted attention for its distinctive purple hue.
Its product lineup includes a daily nutrition drink, zero-sugar electrolytes, and protein wafers designed for consumers prioritising sustainable health routines.
The partnership underlines the company’s commitment to creating footwear that blends comfort with contemporary design, keeping pace with the evolving lifestyle needs of women across India.
Adding star power to this launch, actress and wellness enthusiast Kriti Sanon has been introduced as the face of Tetley’s wellness green tea portfolio.
Known for its vibrant and confident persona, Magic Moments sees this collaboration as a natural fit with Sanon’s fearless and stylish image.
With this move, the brand is positioning itself not only as a creator of stylish and functional accessories but also as a torchbearer of purpose-led fashion.
As the brand’s Indian ambassador, Sanon will feature in a series of marketing campaigns across digital, print, and television formats.
On April 1, 2024, HYPHEN’s social media team jokingly announced a mango-flavored lip balm, only to be met with an overwhelming consumer response requesting the product for real.
Featuring Kriti Sanon, the campaign celebrates self-expression, encouraging people to embrace fashion, dance, or even everyday moments on their own terms.
This collaboration marks a historic moment as Sanon becomes the brand’s first-ever global ambassador of Indian origin, embodying Pepe Jeans' bold, edgy, and eclectic spirit.
The new campaign, titled “There’s something BIBA about her,” was conceptualized and executed by Enormous Brands.
he latest edition offers a wide range of classic timepieces, timeless accessories, and leather goods.
Kriti embodies the brand persona and is a leading role model for young women.
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