Kriti Sanon Brings BIBA’s Spring-Summer 2025 Collection to Life in a Stylish New Campaign

Luxury eveningwear label Realm by Vaishali has unveiled its latest collection, featuring a range of occasion wear designed with sculptural silhouettes, hand embellishments and couture craftsmanship. The collection is aimed at women looking for contemporary eveningwear for formal events, celebrations and red-carpet occasions.

Among the highlights is the Serena Crystal Embellished Mini Dress, which combines structured tailoring with crystal embellishments to create a contemporary eveningwear silhouette.

The collection also includes the Marylin Floral Embellished Gown, detailed with three-dimensional floral appliqués, hand embroidery, crystals, pearls and intricate embellishments. The design reflects the brand's focus on handcrafted couture techniques.

Expanding its tailored eveningwear offerings, Realm by Vaishali has introduced the Marylin Floral Embellished Blazer Dress, which blends structured tailoring with floral embellishments to create a design suited for cocktail parties and formal occasions.

The collection further features the Anastasia Pink Holographic Mini Dress with Sleeves, incorporating holographic embellishments that create reflective visual effects, along with the Madeline Powder Lilac Pearl Mini Dress, which is finished with pearl embellishments on a soft lilac base for a refined evening look.

Founded by Vaishali Dahiya, Realm by Vaishali specialises in luxury eveningwear that combines international design influences with Indian craftsmanship. According to the brand, each garment is handcrafted by skilled artisans using couture construction techniques and detailed embellishment work.

With the launch of its latest collection, the label continues to expand its portfolio of occasion wear, offering a range of handcrafted designs focused on contemporary styling and artisanal craftsmanship.

Burger King India has introduced Peri-Peri Fest, a limited-period menu featuring a range of Peri-Peri-inspired burgers, sides and meal combinations. The launch is accompanied by a new marketing campaign centred around the growing popularity of bold flavours among Indian consumers.

The special menu includes nine products, such as the Peri-Peri Veg Whopper, Peri-Peri Chicken Whopper, Peri-Peri Paneer Burger, Peri-Peri Chicken Burger, Peri-Peri Fries, Chicken Wings, Boneless Chicken and Nuggets. The offerings are priced starting at Rs 99.

As part of the campaign, Burger King India has released an original musical film inspired by the origins of Peri-Peri flavours, highlighting the brand's latest menu additions.

Kapil Grover, Chief Marketing & Digital Officer, Burger King India said, "Peri-Peri has emerged as one of India's most loved flavour profiles, fuelled by consumers' growing appetite for bold and exciting flavours. With Peri-Peri Fest, we're taking that love a step further by bringing consumers an experience that's rooted in the true origins of Peri-Peri. Our signature Dunked Peri-Peri platform delivers richer, bolder flavour in every bite, offering a distinctive Burger King experience that's both craveable and memorable."

Anupama Ramaswamy, Managing Director & Chief Creative Officer, Havas Creative India shared, "The product itself has a natural sense of theatre as it's dunked for full flavour. We wanted the campaign to mirror that same exuberance. Instead of simply talking about flavour, we turned it into a musical celebration with an original soundtrack that's catchy, energetic and impossible to forget. Every beat, visual and movement was crafted to make audiences feel the joy of going all in."

The campaign will be rolled out across digital platforms, out-of-home advertising, social media, influencer collaborations, in-store branding and local activations. Burger King India will also introduce promotional offers through its mobile app, including a lucky draw linked to select Peri-Peri x Sprite meal combinations.

Revital, the multivitamin brand from Sun Pharmaceutical Industries, has launched a new integrated campaign featuring actor Vicky Kaushal. The campaign highlights how stress and the pressures of modern lifestyles can contribute to everyday fatigue beyond physical exertion.

Titled ‘Stress Kam. Energy Hardam’, the campaign explores the impact of long working hours, constant digital connectivity, family responsibilities and the mental demands of daily life on overall energy levels.

The campaign film is set in a gym, using the environment to compare physical tiredness with fatigue caused by stress. Through this approach, Revital aims to expand the conversation around low energy, which has traditionally centred on nutrition, physical activity and age.

Vidhi Shanghvi, Executive Director, Sun Pharma said, “Consumers today are navigating a fundamentally different reality, where mental demands and everyday stress are becoming just as significant as physical exertion in shaping energy levels. This shift presents an opportunity to redefine the conversation around everyday fatigue and foster a more holistic understanding of energy and well-being. At Revital, we are committed to staying ahead of evolving consumer needs through science-led innovation and trusted nutritional solutions that help people meet the demands of modern life and maintain everyday vitality.”

Akshay Seth, Senior Executive Creative Director, Ogilvy India shared, “We wanted to tell a story that feels instantly familiar, but still makes people pause and rethink what they know. The multivitamin category has usually spoken about fatigue through the lens of nutrition or age. As category leaders, we saw an opportunity to shift the conversation towards another everyday reality: the impact of stress. The gym setting allowed us to contrast what people expect with what many actually experience, making the insight feel both surprising and relatable.”

The campaign will be rolled out across television, digital platforms, connected TV, OTT platforms and social media.

GUNNAR USA has introduced a limited-edition eyewear collection to commemorate the 30th anniversary of the Tomb Raider franchise.

Inspired by the style of the franchise's protagonist, Lara Croft, the collection features round metal frames crafted from stainless steel and engineered polymer with a bronze finish. The eyewear is equipped with GUNNAR's patented lens technology, which is designed to help reduce digital eye strain while improving visual contrast.

The collection is available with four lens tint options: Amber, Amber Max, Sun and Amber Sun Shift. According to the company, all variants block blue light and 100 percent UV rays and include G-Shield Plus coating for anti-reflective and smudge-resistant performance.

Each pair in the 30th Anniversary Edition comes with a range of collector's items, including a limited-edition Dagger of Xian collector's pin, microfiber cleaning cloths featuring anniversary branding and Lara Croft artwork, a collector's microfiber pouch and a protective glasses case.

The eyewear features flexible spring hinges and a medium-width frame. The specifications include a 50 mm lens width, a 22 mm nose bridge, a 134 mm frame width and 145 mm temples. Each pair weighs 28 grams without packaging.

The Croft collection is officially licensed by Crystal Dynamics and is CE certified.

Cera Sanitaryware has appointed actor Kriti Sanon as its brand ambassador and introduced a new nationwide campaign, ‘Your Moment of CERA’, aimed at repositioning the bathroom as a space for personal reflection and self-expression rather than just a functional area within the home.

Created by McCann India, part of Omnicom Advertising India, and directed by Arun Gopalan of Storyteller Films, the campaign film features Sanon stepping away from the demands of public life to spend time in her personal space. The narrative highlights moments of privacy and pause, reflecting the changing perception of bathrooms as places for relaxation and individuality.

The initiative is part of Cera Sanitaryware’s strategy to strengthen its positioning as a lifestyle-focused bathroom solutions brand across sanitaryware, faucets and wellness products.

Deepshikha Khaitan, Vice Chairperson and Joint Managing Director, Cera Sanitaryware said, “The launch of 'Your Moment of CERA' marks an exciting new chapter in our brand journey. We are delighted to welcome Kriti Sanon as the face of CERA. Her elegance, confidence, authenticity, and contemporary appeal perfectly reflect the values of our brand and the aspirations of today's consumers. This campaign captures a simple yet powerful truth that amidst the many roles we play every day, the bathroom is one of the few spaces where we can truly be ourselves. It is a place to pause, recharge, reflect, and prepare for what lies ahead. As we continue strengthening our premium and luxury portfolio alongside expanding our retail footprint and consumer touchpoints across India, 'Your Moment of CERA' reflects our vision of building India's most trusted and preferred complete bathroom solutions brand. We remain committed to delivering innovation, design excellence, and meaningful experiences that enrich everyday living while driving sustainable long-term growth.”

Rahul Jain, President – Marketing, Cera Sanitaryware shared, “Today's consumers no longer perceive bathrooms as merely functional spaces they increasingly view them as an extension of their lifestyle and personality. This consumer shift became the foundation of 'Your Moment of CERA.' We wanted to move beyond showcasing products and instead celebrate the emotions and experiences they enable. The campaign will be supported through one of CERA's largest integrated marketing initiatives, spanning television, OTT platforms, digital media, cinema, print, airports, outdoor advertising, and social media, enabling us to engage consumers consistently across every important touchpoint while strengthening brand preference and consideration.”

The creative campaign was led by McCann India executive creative directors Utsav Khare and Gourav Verma.

Khare stated, “The country has reached a juncture where we don’t look at the bathroom as a superficial display of our expensive taste. ‘Your Moment of Cera’ is the moment you realize this deeper connection you have with that space and how that fulfills an emotional need rather than a functional want. In a category driven by functionality and catalogue-like advertising, this idea has a certain depth that can only be brought to life through bold executions. And that’s where the client comes in. A huge shout-out to Kriti too for giving it her heart and soul. And lastly, Arun, for creating a visual masterpiece only he can deliver. Cera has in the recent years really made a mark in the luxury bath and sanitaryware category at a product level. I hope the campaign delivers and complements their on-ground efforts.”

Pranav Kapur, Vice-President, McCann India commented, “At McCann, we believe enduring brands are built by uncovering powerful human truths and expressing them with bold creativity. With Cera, the ambition was clear to redefine the brand as the benchmark for everyday luxury. That meant moving beyond category conventions and creating a distinct, contemporary identity that people would feel, not just see. ‘Your Moment of Cera’ is the outcome of that thinking."

The campaign will be rolled out through television, OTT platforms, digital media, cinema, print, airports, outdoor advertising and social media as part of the company's integrated marketing strategy.

Kalyan Jewellers has named actor Sara Ali Khan as its new brand ambassador, adding her to its existing lineup of brand faces, Amitabh Bachchan and Katrina Kaif.

As part of the partnership, Khan will appear in the jewellery retailer's upcoming integrated marketing campaigns across television, digital, print, outdoor, in-store and other media platforms.

The campaigns will highlight Kalyan Jewellers' product portfolio across multiple jewellery categories and occasions. Through this association, the company aims to strengthen its connect with younger consumers.

Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said, “At Kalyan Jewellers, we celebrate the values, relationships and milestones that jewellery comes to represent in people's lives. Sara embodies a refreshing balance of confidence and authenticity. She represents a new generation of Indian women who are intellectually curious, culturally rooted and unapologetically themselves. That makes her a natural fit for Kalyan Jewellers and the values we have stood for over the years. We are delighted to welcome her to the Kalyan family and look forward to a meaningful association.”

With this appointment, Kalyan Jewellers continues to leverage celebrity partnerships as part of its brand-building efforts while expanding its reach across multiple consumer demographics. The company has consistently invested in integrated marketing campaigns to strengthen brand recall and connect with customers across both traditional and digital platforms.

Kalyan Jewellers operates an extensive retail network across India and several international markets. The company offers a wide range of jewellery across gold, diamond, precious stone, and other categories through its stores, serving customers across different price segments and occasions.

MINI India has introduced a new campaign film for the MINI Countryman, starring actor Kareena Kapoor Khan. The campaign highlights the vehicle's increased size, enhanced interior space, and updated features while staying true to the brand's signature identity.

Created by SW Network, the campaign has been directed by Vikalp Chhabra and produced by Ankit Ahuja of Red Comet Films. The film follows a conversational format, where Kareena Kapoor Khan interacts with the MINI Countryman, allowing viewers to discover the vehicle's features through a light-hearted narrative.

The storyline begins with Kapoor Khan expecting the compact MINI she knows but instead encountering the larger and more versatile MINI Countryman. Through a series of interactions, the campaign showcases the SUV's spacious cabin, design elements, and driving experience without relying on a traditional product-focused approach.

Shruti Arora, Head of Marketing, MINI, BMW Group India said, “MINI has always stood for individuality, spontaneity, and an unmistakable sense of fun. With the all-new MINI Countryman, we wanted to celebrate the biggest MINI ever in a way that feels true to its bold personality. Kareena Kapoor Khan brings the perfect blend of wit and confidence, creating a natural fit that invites audiences to discover the MINI Countryman differently. Rather than creating a conventional automotive campaign, we showcased the MINI Countryman in a way only MINI can. As we continue to strengthen the MINI brand in India, we hope to welcome more fans into the MINI Family with this campaign.”

Ankit Ahuja, Founder, Red Comet Films shared, “The idea was to let audiences discover the MINI Countryman alongside Kareena. We kept the film conversational and spontaneous, allowing her personality and the Countryman's character to spark off each other naturally. Every frame was crafted to feel effortless, cinematic and full of the great energy that makes MINI unique.”

The latest MINI Countryman comes with a larger cabin, a circular OLED display and refreshed interior design. The campaign is currently being promoted across MINI India's digital and social media platforms.

Sebamed, the science-backed skincare and haircare brand, has introduced a new digital campaign for its Sebamed Anti-Hairloss Shampoo, focusing on the difference between hair fall and hair loss. The campaign aims to address a common misconception in the haircare category by encouraging consumers to understand the distinction between the two conditions before selecting a treatment.

Built around the message 'Hair Fall ≠ Hair Loss', the campaign features two digital video commercials (DVCs) designed to prompt consumers to reconsider whether they are using the right solution for their hair concerns.

The first film uses a visual metaphor to illustrate the misconception. It depicts individuals applying a generic hair fall product across their scalp in a manner similar to using an electric trimmer, with hair disappearing after every stroke. The film concludes by suggesting that using a hair fall product to address hair loss can be as damaging as removing hair yourself, before introducing the science behind Sebamed Anti-Hairloss Shampoo.

The second film takes a symbolic approach by showing a man attempting to resolve hair loss from the top of a giant strand of hair. He is then reminded that the issue originates at the roots rather than on the hair strands. The film reinforces the campaign's central message that hair loss treatment should focus on the scalp and hair follicles instead of surface-level symptoms.

Pranay Rao, VP Marketing, Sebamed said, "For years, hair fall and hair loss have been used as interchangeable terms, leading many consumers to unknowingly address the wrong concern. At Sebamed, we want consumers to really understand the problem before we deliver the solutions. Through this campaign, we wanted to challenge the misconception in a way that is impossible to ignore. By combining bold storytelling with scientific education, our objective is to encourage consumers to understand what hair loss really is and why identifying the problem correctly is the first step towards finding the right solution."

Mansi Shah, Business Head – Mumbai, Famous Innovations, said, "We made a conscious choice to break the assumption before we introduced the solution. Hair fall and hair loss are often seen as the same problem, so unless we broke that belief first, the science behind the solution wouldn't have landed the way it needed to. That's what led us to a bold, slightly disruptive creative treatment - the visual metaphors are designed to make people pause, make them slightly uncomfortable, and question what they know, before they become more receptive to the science that follows."

The films conclude with a product demonstration explaining how Sebamed Anti-Hairloss Shampoo works beneath the scalp using its NHE Formula with Caffeine & Ginkgo Biloba Extract, which is designed to nourish the scalp and help reduce hair loss from the roots.

The campaign films were produced in collaboration with Hungry Films and directed by Mahesh Gharat.

Luminous Power Technologies has unveiled a new digital campaign featuring its brand ambassador, Sachin Tendulkar, to promote the Luminous EDGE Portable Power Series.

The campaign highlights the use of portable power solutions beyond the home, showcasing applications across camping, travel, outdoor recreation, remote work, and content creation.

Set during a camping trip, the campaign film follows Tendulkar and his friends as they use the EDGE GO portable power device in various outdoor situations. The film demonstrates the product powering an induction cooktop and mixer grinder while also charging smartphones, laptops, cameras, and drones.

The campaign further showcases Tendulkar cycling, preparing meals outdoors, and using the device's built-in Bluetooth speaker and wireless microphones for entertainment. In another scene, a guitar is connected through the product's amplifier input to demonstrate its entertainment features.

"Some of the best experiences in life happen when you step outside your comfort zone and spend quality time with the people who matter. That's what stood out to me about this campaign. The film beautifully captures the freedom and joy of being with your loved ones. Luminous has been bringing innovations to Indian homes for decades, and with the EDGE series, they are now powering life beyond the home in a way that feels both exciting and completely natural," shared Sachin Tendulkar.

Vivek Abrol, Managing Director & CEO, Luminous Power Technologies said, "At Luminous, we have always been driven by a singular purpose to deliver innovative energy solutions that meet the evolving needs of Indian consumers. India's energy landscape is at a pivotal moment, and we see a tremendous opportunity in extending our legacy of trust and reliability into new, lifestyle-driven categories. The Edge Series represents everything Luminous stands for: reliable technology, consumer-centric innovation, and the freedom to live life uninterrupted. This campaign with Sachin captures that spirit beautifully. It's not just about powering devices; it's about powering moments, memories, and the joy of being together. We are incredibly proud of what this product and this film represent for the future of Luminous."

Neelima Burra, SVP, Chief Strategy & Marketing Officer and Business Head – Omnichannel Retail and International Business, Luminous Power Technologies stated, "We have observed a clear shift in how consumers want to interact with their energy solutions. They seek not just reliability, but seamless integration with their lifestyle, entertainment, and creative needs. Through this campaign, we wanted to showcase how the EDGE series naturally becomes part of those moments—whether it’s travel, outdoor adventures, entertainment or content creation. Having Sachin bring this story to life adds a layer of trust and aspiration that resonates deeply with Indian consumers. His values of consistency, excellence, and a relentless pursuit of performance mirror what EDGE stands for: dependable power that doesn't ask you to compromise on experience. More than anything, this film reflects Luminous’ ambition to power life wherever it unfolds.”

The EDGE GO combines portable power with entertainment capabilities. Powered by a lithium-ion battery, the device supports more than 3,000 charge cycles and can be fully recharged in 90 minutes using the company's inverter-based fast-charging technology.

The product is equipped with a Bluetooth speaker, two wireless microphones, and a guitar amplifier input. It is designed to support more than 90 types of appliances and electronic devices, including cooking equipment, power tools, consumer electronics, and content creation equipment.

The device also features IP34 splash protection, a fire-resistant casing, and compatibility with solar charging.

The Luminous EDGE Portable Power Series is currently available through Amazon India, the Luminous eShop, and select retail outlets.

UNIBIC has launched a new marketing campaign for its Fruit & Nut Cookies range, built around the question of whether the product is a fruity cookie with nuts or a nutty cookie with fruit.

Conceptualised by creative agency Theblurr, the campaign uses this debate to highlight the equal presence of fruit and nuts in the cookies. Rather than positioning one ingredient over the other, the campaign centres on the idea that both together define the product.

The campaign film adopts a humorous approach by portraying a playful rivalry between fruits and nuts. Through exaggerated interactions, it reinforces the message that both ingredients play an equally important role in the cookies.

The campaign has been executed across multiple touchpoints, including strategy, creative, digital, social media, media, and content. It also marks Theblurr's first integrated campaign developed for UNIBIC.

Vartika Choudhry, Marketing Manager, Unibic Cookies said, "From our earliest conversations, Theblurr demonstrated a deep understanding of both the product and the brand. They recognised that our biggest strength wasn't something we needed to manufacture creatively; it already existed in every cookie. The team transformed that simple product truth into an engaging integrated campaign that works beautifully across creative, media and digital. What stood out throughout the process was the collaborative spirit and shared commitment to getting every detail right. We're excited to see consumers engage with a campaign that captures the personality of our brand while celebrating what makes Unibic Fruit & Nut Cookies truly distinctive."

Sainath Saraban, Co-founder and Chief Creative Officer, Theblurr shared, "From the very beginning, what stood out to us was the product itself. UNIBIC Fruit & Nut Cookies have an abundance of both fruits and nuts, and that gave us a wonderfully simple creative tension to play with. We wanted to build a campaign that was rooted in a genuine product truth while remaining entertaining and memorable. The idea of asking whether these are fruity cookies with nuts or nutty cookies with fruit felt instantly relatable because there isn't really a wrong answer. The debate itself becomes the story. We've had a fantastic team come together to bring the film to life, and we're excited for consumers to experience a campaign that celebrates what makes the product special in a fresh and engaging way."

Aatsi Desai Jasani, Co-founder & Chief Growth Officer, Theblurr stated, "This campaign reflects exactly what TheBlurr stands for. We believe the strongest ideas emerge when you stop thinking in silos and start building together. That's why we blur the lines between strategy, creativity, media and technology. Equally important, we blur the traditional boundaries between client and agency, working as one integrated team with a shared ambition rather than separate responsibilities. Our HumAIne philosophy combines human creativity with intelligent execution to deliver meaningful business impact, and this campaign is a wonderful example of that approach in action. It's an exciting milestone for us and the kind of partnership we hope becomes the new way brands are built."

SNITCH, an Indian fast-fashion brand for men, has introduced 'Rooted in Nature', a premium t-shirt collection inspired by botanical elements and nature-themed designs. The collection is aimed at consumers seeking contemporary casualwear with nature-inspired aesthetics.

The collection is available through SNITCH's website, mobile application, and retail stores across the country. It comprises four SKUs and is priced at Rs 1,299.

Drawing inspiration from floral and botanical themes, the collection features graphic designs paired with modern silhouettes. According to the company, the range has been developed to meet the growing demand for premium casualwear that combines comfort, versatility, and contemporary styling for everyday use.

Made using premium fabrics, the collection is designed to be styled across multiple occasions and can be paired with denims, shorts, or tailored separates. SNITCH said the range reflects its focus on trend-led fashion while introducing designs influenced by elements of nature.

Siddharth Dungarwal, Founder & CEO, SNITCH said, "At SNITCH, we are constantly exploring new inspirations that resonate with today's consumer. With 'Rooted in Nature', we wanted to create a collection that brings together premium craftsmanship and nature-inspired design in a way that feels contemporary and versatile. It's a collection that encourages effortless styling while celebrating individuality through thoughtfully designed everyday essentials."

The company noted that nature-inspired design continues to gain traction across global fashion, with botanical motifs becoming increasingly visible in contemporary menswear. Through the 'Rooted in Nature' collection, SNITCH aims to bring this design trend to Indian consumers with a range that combines modern styling and everyday wearability.

Apsara has rolled out a new marketing campaign for its Zesta range of scented pencils with the tagline, ‘Awesome Smell, Writes So Well.’ Developed by Omnicom Media's Interactive Avenues, the campaign highlights how fragrance can make everyday writing more engaging for children.

The campaign film is set in a classroom, where a student continues writing even after completing her assigned work. The story links her enthusiasm to the scented pencil's fragrance and smooth writing experience.

Using a familiar school environment, the film presents fragrance as a sensory element that can make routine writing activities more enjoyable. The campaign blends classroom moments with imaginative visuals and is designed to connect with children, parents, and educators.

Aishwarya Shinod, Chief Marketing Officer, Hindustan Pencils said, "As a mother, I've often noticed that writing can sometimes become something children have to do rather than something they want to do. Homework, practice and endless pages can make writing feel like a chore, when it should really be a joyful way for children to express themselves, imagine and create. Having grown up with Apsara myself, I believe it's inspiring to now be part of a brand that has been a part of childhood for generations and continues to evolve with the changing needs of today's children. That insight inspired this campaign. With Apsara Zesta, we wanted to transform an everyday writing task into an experience children genuinely look forward to. Its distinctive fragrance and smooth writing experience add a little moment of delight that makes children want to keep writing. Through 'Awesome Smell, Writes So Well,' we're celebrating the simple belief that when learning feels fun, children naturally engage more, write more and express themselves more freely."

Shantanu Sirohi, CEO, Interactive Avenues shared, "The best campaigns do more than just show off a product, they connect with how people actually live. By tapping into the simple joy of sensory experiences, we wanted to show how a daily school routine can become something kids genuinely look forward to. The team was thrilled to partner with Apsara on such a unique range, creating a story that feels natural, joyful, and memorable for both parents and children."

The Apsara Zesta range is available in Grape, Cupcake, and Kiwi variants. Through the latest campaign, the brand aims to encourage children to view writing as a more enjoyable part of their daily learning and creative activities.

Fashion brand Libas has introduced its latest campaign, Sawan Ke Rang, inspired by India's monsoon traditions and cultural heritage. Through a digital-first storytelling approach, the campaign presents the season of Sawan as a celebration of beauty, emotion and modern Indian womanhood.

Drawing inspiration from India's literary, artistic and cultural legacy, the campaign explores the relationship between the monsoon and feminine expression. Rooted in the concept of Shringar Rasa, Sawan Ke Rang reflects themes of beauty, love, adornment and emotional renewal while presenting them through a contemporary perspective.

The visual narrative takes inspiration from classical Indian literature, including Kalidasa's Ritusamhara, where the monsoon is portrayed through feminine imagery. Set against rain-soaked forests, lotus ponds and lush seasonal landscapes, the campaign incorporates traditional symbols such as peacocks, swans and blooming lotuses to create a cinematic interpretation of Indian culture.

Nisha Khatri, Head of Marketing, Libas said, "With Sawan Ke Rang, we wanted to celebrate the monsoon not just as a season, but as one of India’s most beautiful cultural emotions. At Libas, we are constantly looking at how Indian wear can be made more modern, more expressive and more relevant to the everyday lives of women. Sawan has always stood for Prem, Shringar, beauty, longing and renewal, and this campaign reimagines that timeless narrative through a contemporary lens. As India’s leading ultra-fast fashion brand, our strength lies in responding to trends with speed, but our storytelling is rooted in culture. Sawan Ke Rang brings both together - a campaign that celebrates Indian aesthetics, modern femininity and every shade of self-expression."

Developed entirely by Libas' in-house creative team, the campaign is being rolled out as a multi-part digital series across reels, films, carousels and stories. It explores two recurring themes associated with the monsoon season: Prem, representing different forms of love including romance, companionship and self-love, and Shringar, portraying beauty as an expression of individuality, confidence and feminine grace.

Each chapter of the campaign is presented through a distinct colour palette, with white, yellow, red and green reflecting different emotions and moods associated with the monsoon season.

Through Sawan Ke Rang, Libas aims to present fashion as a medium that connects cultural traditions with contemporary expression, highlighting the changing interpretations of Sawan while celebrating the emotions and experiences associated with modern womanhood.

Fashion brand GANNI has partnered with Disney to introduce the third chapter of its collaborative collection, featuring Daisy Duck and Minnie Mouse in a Paris-inspired capsule.

Building on the storyline introduced in the previous collections, the latest release follows Daisy Duck's journey from self-discovery to celebration alongside Minnie Mouse. The 12-piece collection includes graphic apparel such as ringer and striped jersey T-shirts, along with a crewneck sweatshirt featuring the iconic Disney characters.

The accessories range includes an oversized leopard-print canvas tote showcasing artwork of Daisy Duck and Minnie Mouse in Paris. The collection also introduces recycled leather Daisy Duck cardholders in new colour options.

To mark the launch, GANNI hosted a luncheon in Paris attended by members of the brand's community. The gathering also served as the backdrop for the campaign's photography.

The latest GANNI x Disney collection is now available through GANNI's official website and at GANNI stores worldwide.

Footwear brand Comet has partnered with UNO to introduce the UNO x COMET sneaker, a limited-edition collectible inspired by the globally popular card game. The collaboration brings together elements of nostalgia and sneaker culture, translating the familiar visual identity of UNO into a wearable design.

Designed as a tribute to the shared memories associated with UNO, the sneaker draws inspiration from family gatherings, vacations, and friendly game nights that have made the card game a part of everyday social experiences across generations.

The UNO x COMET sneaker features mismatched colour blocking based on UNO's signature colour palette. It also incorporates several game-inspired design elements, including house rules printed on the insoles and gameplay strategies hidden beneath the back tabs. Comet's signature Shooting Star logo has been reimagined with raised Skip and Reverse symbols, offering subtle references for long-time UNO fans.

Beyond the footwear, the collaboration extends to a themed packaging experience. The sneaker is presented in a life-sized box inspired by the classic UNO card pack, complete with its signature hanging tab. The package also includes exclusive UNO x COMET collectibles, UNO-themed butter paper, a co-branded dust bag and water-transferable tattoos, adding to the collector-focused appeal of the release.

Utkarsh Gupta, Founder, Comet said, "Some collaborations happen because two brands fit well together. This one happened because almost everyone has a memory of UNO. Whether it was family game nights, school trips, or endless arguments with friends over house rules, UNO has always been more than just a card game. We wanted to capture that feeling and translate it into a sneaker that's playful, collectible, and filled with little details people will discover over time. It's a celebration!"

The collaboration is aimed at sneaker collectors, UNO enthusiasts, and consumers who associate the card game with memorable social experiences. By combining design elements from both brands, the collection seeks to appeal to consumers looking for limited-edition lifestyle products with cultural relevance.

The UNO x COMET collection will be available exclusively through Comet's official website and select Comet retail stores.

Indian designer Rahul Mishra presented a new couture collection on the Paris runway, featuring creations inspired by the intricate artistry of ancient Indian temple sculptures. The collection highlighted the designer's continued focus on blending traditional craftsmanship with contemporary haute couture.

Known for incorporating Indian artisanal techniques into luxury fashion, Mishra's latest showcase reflected architectural influences through detailed embroidery, sculptural silhouettes, and handcrafted elements that drew inspiration from India's cultural heritage.

Rahul Mishra's journey to the global fashion stage began in a small village near Kanpur, where he pursued his education under the light of a kerosene lamp. Over the years, he has built an international reputation by placing Indian craftsmanship at the centre of his design philosophy.

Through his work, the designer has consistently collaborated with rural artisans, bringing traditional Indian embroidery and handcraft techniques to some of the world's most prominent haute couture platforms. His collections continue to showcase the skills of Indian craftspeople while introducing global audiences to the country's rich textile and artisanal traditions.

The latest presentation in Paris further reinforces Rahul Mishra's commitment to promoting Indian craftsmanship on the international fashion stage, while creating opportunities for artisan communities through couture rooted in heritage and handcraft.

Titan Raga has expanded its premium watch portfolio with the launch of "Paris, with Love," a new capsule collection accompanied by a campaign starring its brand ambassador Alia Bhatt.

The campaign is centred on the theme "True Love Begins With Me," highlighting ideas of self-expression, individuality and personal style. Inspired by the city of Paris, the collection incorporates design influences associated with landmarks and cultural elements such as the River Seine and the Moulin Rouge.

Aparna Ravi, Marketing Head – Watches at Titan Company said, "Every collection at Titan Raga begins with an understanding of the woman we are designing for. Today, she is confident in her choices, embraces her individuality and seeks pieces that feel personal. With ‘Paris, with Love,’ we wanted to reinterpret the idea of romance through that lens. Every detail has been crafted to feel intimate, elegant and enduring, much like the woman who wears it. As Raga continues to evolve, our endeavour is to bring global design inspiration to Indian consumers through watches that are both meaningful and beautifully crafted."

The "Paris, with Love" collection comprises three timepieces: River's Whisper, Ripples of Desire, and Scarlet's Secret. The watches feature premium materials and finishes, including mother-of-pearl dials, cubic zirconia embellishments, sapphire crystal glass, and stainless steel cases.

The three models are priced at Rs. 55,495 for River's Whisper, Rs. 53,495 for Ripples of Desire, and Rs. 41,995 for Scarlet's Secret.

With this launch, Titan Raga continues to strengthen its women's watch portfolio by introducing globally inspired designs tailored for Indian consumers. The "Paris, with Love" collection is available across Titan retail stores and through the company's official website.

Activewear brand TechnoSport has introduced MILLENOVA, a new collection inspired by traditional Indian street games and outdoor activities that defined the childhood of many millennials. The launch marks the company's effort to blend cultural inspiration with performance-driven apparel for everyday use.

Built around the theme "Childhood Moves," the collection takes cues from familiar games including Patang, Bambaram, Goli, Pakida, Pitthu, and Sling Shot, translating these nostalgic elements into contemporary activewear. The designs feature embroidered motifs, chest placements, and a retro-inspired colour palette comprising Teal, Woodland Gray, Midnight Blue, Ash, Yellow, and Chili Flakes.

The collection includes T-shirts, gym vests, crewnecks and mock-neck T-shirts, with prices starting at Rs. 350. Manufactured through TechnoSport's vertically integrated production facilities, the range incorporates several of the company's fabric technologies. Select products feature MATPIQ fabric for a softer feel, while the collection also includes TechnoCool+ for cooling and quick-drying performance, TechnoGuard for anti-microbial protection, UPF50+ to block up to 98 percent of harmful UV rays, along with anti-static and odour-resistant properties.

With MILLENOVA, the brand is looking to position activewear beyond gym and fitness environments by offering apparel suited for casual wear, outdoor activities and everyday routines while maintaining its focus on comfort, durability and performance.

Sumit Kumar Santhalia, Co-founder and Director, TechnoSport said, “Some of the strongest memories of movement come from the games we played growing up, street cricket, kho-kho, cycling with friends where being active was simply a part of everyday life. MILLENOVA is our way of bringing that spirit into the present through activewear that's designed for how people move today. While the inspiration comes from familiar memories, the collection is powered by over 17 years of innovation in fabric technology and our vertically integrated manufacturing capabilities, allowing us to deliver apparel that combines comfort, performance and everyday versatility.”

 Anirudh Pratap, Head of Product & Design,TechnoSport shared, “With MILLENOVA, our goal was to create a collection that seamlessly blends contemporary style with everyday performance. Every silhouette, colour palette and fabric has been thoughtfully developed to deliver comfort, versatility and ease of movement. Designed for today's consumers, the collection reflects our commitment to creating activewear that performs just as well beyond workouts as it does during them, without compromising on style or functionality.”

The MILLENOVA collection will be available through TechnoSport's official online store, leading e-commerce marketplaces, exclusive brand outlets, general trade channels and select offline retail stores. With this launch, the company aims to expand access to performance-focused activewear while introducing collections that combine functional apparel with design themes inspired by everyday Indian experiences.

Fastrack has unveiled its latest marketing campaign, Gelato Maxxing, featuring brand ambassador Siddhant Chaturvedi. The initiative is inspired by the growing "maxxing" trend, where consumers increasingly use their interests and hobbies as a reflection of their personal identity.

Coinciding with the campaign, the brand has introduced the Gelato Collection, a new watch range comprising 20 SKUs across five styles for men and women. The collection incorporates pastel colour palettes, textured dials, and design elements influenced by gelato, including waffle cone-inspired details and dessert-themed accents.

“Never Same, Never Sane has always been about celebrating individuality and encouraging young people to express themselves without holding back. Young consumers today don't separate what they wear from what they eat, where they hang out or what they post - it's all part of one continuous identity. Gelato Maxxing is our interpretation of that cultural shift, turning a familiar obsession into a campaign and collection that feels playful, expressive, and unmistakably Fastrack. A watch launch that ends at the watch is a missed opportunity," said Danny Jacob, head of Marketing, Fastrack Watches."

As part of the campaign, Fastrack has partnered with Bengaluru-based gelato brand Milano to launch the Fastrack x Milano Gelato Truck. The activation will travel across Fastrack stores, colleges, malls, and IT parks in Bengaluru, giving consumers an opportunity to engage with both brands through an on-ground experience.

The collaboration also introduces two limited-edition gelato flavours, Strawberry Matcha and Hazelnut Chocolate. These will be available through the Fastrack x Milano Gelato Truck, all eight Milano outlets in Bengaluru, as well as on Swiggy and Zomato for a limited duration.

"Fastrack has long been a brand that understands and shapes youth culture, making this collaboration a natural fit. By combining exclusive flavours with an on-ground experience, we wanted to create a fun and innovative way for consumers to experience, share and celebrate both brands," added the team Milano.

The campaign film featuring Siddhant Chaturvedi is now live across Fastrack's digital and social media platforms. Meanwhile, the Gelato Collection is available at Fastrack stores and through the brand's website, with prices ranging from Rs 2,695 to Rs 6,695.

Performance apparel brand TEGO has introduced Third Law, a limited-edition capsule collection that marks a new direction for the brand by combining performance wear with expression-led design. The collection has been developed in response to the evolving relationship between movement, lifestyle, and personal identity.

Third Law builds on the idea that movement today extends beyond traditional fitness routines, becoming an integral part of everyday life. From gyms and running clubs to yoga studios and daily activities, the brand said consumers are increasingly shaping their lifestyles and identities around movement.

TEGO describes this growing consumer segment as the "Everyday Athlete"—individuals who view movement as a consistent part of their daily lives rather than a fitness goal. Inspired by this shift, the Third Law collection combines technical performance with contemporary design, reflecting themes of discipline, resilience, and continuous progress.

Krishna Chandak, Co-Founder, TEGO said, "As that identity has evolved, so has the desire for products that express the values behind it. Third Law was created in response to that shift."

The collection has been crafted using TEGO's proprietary performance fabrics and is designed to support a range of activities, including training, recovery, and everyday movement. The company said the apparel combines technical functionality with softer materials to meet the changing preferences of consumers seeking versatile clothing that transitions seamlessly between workouts and daily routines.

With the launch of Third Law, TEGO is also broadening its brand positioning by placing greater emphasis on expression, culture, and identity while continuing to build on its performance-focused foundation.

The Third Law collection is currently available exclusively through TEGO Fit, with the company planning to introduce the range at select retail partners in the coming months.