As part of the enhanced partnership, WildBrain CPLG will now oversee location-based entertainment initiatives for the Miraculous franchise across EMEA and APAC markets.
The latest collection builds on the partnership between the two brands and focuses on reinterpreting a traditional French footwear style through designs that reflect the identity of La Vache qui rit.
The new range was developed in partnership with Sweet Shop USA and Earthbound Brands and features a selection of chocolate products based on Drummond’s favourite flavours.
The campaign is also supported by in-store branding, branded Bisleri trucks across key markets, and promotions on digital and social media platforms.
The initiative encourages consumers to gift the Care Box to their mothers as part of a campaign centred around everyday acts of care and appreciation.
The collection is designed to cater to demand among younger consumers and collectors, including Gen Z audiences.
The model will include a nationwide network of physical stores, a dedicated e-commerce platform, and presence across key online marketplaces.
The campaign strategy focused on aligning brand partnerships, creator engagement, and digital advertising to maximise reach during the Valentine’s Week period.
The event was held at Magnolia Bakery in Bandra, where the collaboration combined Nexxus New York’s magnolia-infused hair care range with Magnolia Bakery’s dessert offerings.
The collaboration marks the first major streetwear initiative between the two companies as they work to build a lifestyle-driven category for younger audiences.
Both companies stated that sustainability should not be limited to specific categories such as clothing or travel, but should extend across lifestyle choices.
The collaboration marks a strategic move to blend data-led design with fashion brand equity, targeting digitally engaged consumers seeking exclusive online launches.
Under the offer, customers can initiate a booking with 1,000 Fabcoins, which translates into a booking value of Rs 21,000.
The platform said the event represents a first for Indian music, with DIVINE becoming the earliest homegrown artist to present a studio album to national audiences through an OTT premiere before its official release.
The streaming platform has partnered with brands across categories including apparel, accessories, toys, home goods, books and food and beverage to build what it describes as the most extensive range of products in the franchise’s history.
The collaboration brings together a global sportswear brand and a personal care brand around a shared narrative of resilience, aimed at women customers who see sneakers as both performance and lifestyle products.
Since its launch, the Mission Protein campaign video has drawn more than 11 million views on social media, reflecting broad consumer engagement and growing awareness.
The move brings one of the world’s most recognized football club kits closer to its growing Indian community, making it both accessible and affordable.
As part of the collaboration, the brand introduced a special edition product titled Three in One Parampara Agarbathi, designed to capture the cultural spirit of Karnataka.
The show premiered globally on September 18, 2025, and features Mother Dairy integrated into select scenes, marking the brand’s entry into large-scale digital entertainment partnerships.
The campaign, titled “Wrogn. But Real.”, is strategically designed to reinforce the brand's connection with young Indian consumers by focusing on the theme of authenticity and individuality.
The series captured the development process, from early sketches to the final collection, with the opening episode featuring design duo Saaksha and Kinni.
The collection draws inspiration from the contrasts of Bombay, from its coastline to crowded streets, from heritage facades to urban hustle, capturing both nostalgia and modernity for today’s retail consumer.
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