The campaign is also supported by in-store branding, branded Bisleri trucks across key markets, and promotions on digital and social media platforms.
The initiative encourages consumers to gift the Care Box to their mothers as part of a campaign centred around everyday acts of care and appreciation.
The collection is designed to cater to demand among younger consumers and collectors, including Gen Z audiences.
The model will include a nationwide network of physical stores, a dedicated e-commerce platform, and presence across key online marketplaces.
The campaign strategy focused on aligning brand partnerships, creator engagement, and digital advertising to maximise reach during the Valentine’s Week period.
The event was held at Magnolia Bakery in Bandra, where the collaboration combined Nexxus New York’s magnolia-infused hair care range with Magnolia Bakery’s dessert offerings.
The collaboration marks the first major streetwear initiative between the two companies as they work to build a lifestyle-driven category for younger audiences.
Both companies stated that sustainability should not be limited to specific categories such as clothing or travel, but should extend across lifestyle choices.
The collaboration marks a strategic move to blend data-led design with fashion brand equity, targeting digitally engaged consumers seeking exclusive online launches.
Under the offer, customers can initiate a booking with 1,000 Fabcoins, which translates into a booking value of Rs 21,000.
The platform said the event represents a first for Indian music, with DIVINE becoming the earliest homegrown artist to present a studio album to national audiences through an OTT premiere before its official release.
The streaming platform has partnered with brands across categories including apparel, accessories, toys, home goods, books and food and beverage to build what it describes as the most extensive range of products in the franchise’s history.
The collaboration brings together a global sportswear brand and a personal care brand around a shared narrative of resilience, aimed at women customers who see sneakers as both performance and lifestyle products.
Since its launch, the Mission Protein campaign video has drawn more than 11 million views on social media, reflecting broad consumer engagement and growing awareness.
The move brings one of the world’s most recognized football club kits closer to its growing Indian community, making it both accessible and affordable.
As part of the collaboration, the brand introduced a special edition product titled Three in One Parampara Agarbathi, designed to capture the cultural spirit of Karnataka.
The show premiered globally on September 18, 2025, and features Mother Dairy integrated into select scenes, marking the brand’s entry into large-scale digital entertainment partnerships.
The campaign, titled “Wrogn. But Real.”, is strategically designed to reinforce the brand's connection with young Indian consumers by focusing on the theme of authenticity and individuality.
The series captured the development process, from early sketches to the final collection, with the opening episode featuring design duo Saaksha and Kinni.
The collection draws inspiration from the contrasts of Bombay, from its coastline to crowded streets, from heritage facades to urban hustle, capturing both nostalgia and modernity for today’s retail consumer.
The partnership introduces KIKI, a four-foot, hand-sculpted British Bulldog that now serves as the brand’s official mascot and muse.
The launch extends Clovia’s approach of merging pop culture references with everyday fashion essentials to strengthen consumer engagement and drive category differentiation in the sleepwear segment.
Partnerships are rewriting the rulebook of automotive marketing.
The move is aimed at strengthening its position in India’s competitive quick service restaurant (QSR) space by introducing new dessert variants appealing to Gen Z and millennial consumers.
This partnership aims to boost in-store engagement across India, particularly targeting families and younger audiences through themed offerings and experiential retail.
The MoU signing ceremony took place on June 25, 2025, marking a significant milestone in ASICS’ continued commitment to supporting Para sports and fostering a more inclusive sports ecosystem.
This collaboration positions Metro Brands as Clarks’ retail and digital partner across India and neighboring countries, including Bangladesh, Bhutan, Nepal, Maldives, and Sri Lanka.
The special editions—launched as part of a soccer-themed collaboration—merge pop culture appeal with functional wristwear, targeting both collectors and casual consumers in the lifestyle retail segment.
By linking with gig platforms that operate across tier-two and tier-three cities, Cellecor positions itself as a brand aiming to improve access to affordable technology for working Indians.
The activation continues through April, with a total of 50 streamers set to go live, strengthening NESCAFE’s connection with India’s growing gaming audience
Drive FITT’s founding team includes Indian cricketer Shubman Gill, actress Preity Zinta, and entrepreneurs Mark Sellar, Deke Smith, and Vikram Aditya Bhatia.
The brand's animated series, jointly produced by Toonz Entertainment and Zoonicorn, LLC, is nearing completion of its third season, bringing the total number of original episodes to 130.
The collaboration allows Portronics to expand its presence among India's cricket audience while strengthening its position in the consumer electronics segment.
USPA Global, which manages U.S. Polo Assn., the official brand of the United States Polo Association (USPA), aims to build on its previous deal with ESPN, which first brought the sport to an international audience in 2022.
This collaboration highlights boAt’s continued focus on merging technology with sports, enhancing the fan experience through its range of high-quality audio products and smart wearables.
This collaboration will open new opportunities to introduce the beloved series across various consumer product categories, including apparel, toys, home décor, and more.
The promotional campaign began on Batman Day 2024, when DC and Sonic’s social media accounts shared a video of Shadow in a Batman-inspired suit.
This collaboration caters to the growing consumer demand for wellness-focused beverages that offer more than just taste, combining specialty coffee with cognitive health benefits.
Bradford License India is proud to represent Purple Turtle and Colour Fairies, opening new avenues for licensees to tap into this dynamic and growing market.
This partnership merges the energy of the Sonic franchise with ILTHY’s unique design approach, marking a noteworthy development in the streetwear and entertainment industries.
Each item is thoughtfully crafted using luxurious textures and authentic ingredients, appealing to chocolate enthusiasts and dessert lovers alike.
he partnership highlights STRCH’s commitment to redefining activewear by focusing on comfort, functionality, and style, catering to the fitness-conscious audience.
With AP Dhillon’s rising influence in the music industry and a large, devoted fanbase, this partnership aims to enhance the concert experience by integrating beauty services.
The collection features standout designs such as Coca-Cola Bear hoodies, which showcase ASSC's iconic logo on the front and the Coca-Cola Bear adorned with a hoodie and Santa hat on the back.
This partnership merges Reebok’s established reputation in the fitness industry with Generation Joy’s knowledge in the nutrition sector.
These watches are highlighted in a campaign featuring Bollywood stars Hrithik Roshan and Katrina Kaif, who are known for their on-screen chemistry and stylish presence.
This partnership with Pannu, who has made her mark through diverse roles in Indian cinema, is expected to enhance the brand’s connection with its target audience.
The four-year agreement, commencing with the 2024/25 season, designates Pernod Ricard as the official partner for PSG’s professional football teams—both men’s and women’s—and as an official provider for PSG’s handball team.
The collaboration marks a significant business move for the brand, aiming to enhance its visibility and align with the dynamic energy of the CPL, a major cricket tournament in the West Indies known for its vibrant fan base.
This fragrance celebrates women's creative spirit with unique ingredient pairings designed to inspire.
This partnership sets the stage for an exciting opportunity for Indian brands, retailers, and manufacturers to leverage the global recognition of Laura Ashley, opening a new chapter in India's retail industry.
Tasva will design and provide exclusive ceremonial attire for the Indian contingent, blending traditional aesthetics with contemporary style to showcase India's cultural heritage on the global stage.
This partnership brings together two iconic British institutions, enhancing the grandeur of the summer's premier sporting event.
Hoegaarden & Rahul Mishra Join Hands for ‘Summer in a Glass’ Edition
Led by KL Rahul, the team will proudly display the VI John Logo on their non-lead trousers throughout the highly anticipated T20 tournament, captivating millions of sports enthusiasts across India and worldwide.
The collaboration extends beyond sports, embodying Joy's commitment to breaking beauty stereotypes and fostering a more inclusive narrative.
This renewed partnership goes beyond the realm of sports sponsorship, emphasizing Mia's dedication to championing the relentless spirit and determination exhibited by these remarkable female athletes as they carve out a significant space and legacy for wo
Crafted with a state-of-the-art build quality, the luggage range embodies the perfect fusion of function and form, reflecting classic Chumbak aesthetics.
The partnership encompasses a wide array of products, spanning plush toys, accessories, toiletries, bags, Christmas ornaments, and more.
Today, around 40 percent of new customers explore Flipkart through fashion, with the 25-35 age group contributing to the highest demand in fashion segments on Flipkart. Top choices among this age group include t-shirts, shirts, jeans, and shoes.
The association with Bally Live is set to amplify global exposure and fan engagement, further cementing MLTT's role as a trailblazer in the modernization of table tennis.
This collaboration spans various categories, including fashion and accessories, beauty and grooming, home, innerwear, and shopping experiences.
In this groundbreaking partnership, JLG assumes the role of the official licensing agency for Chiquita, with a mission to broaden the brand's horizons and forge opportunities for brand extensions.
VP Racing Fuels, Inc a renowned global leader in performance fuels, lubricants, and additives, has joined forces with Logo Brands, Inc a prominent manufacturer of officially licensed products, to establish a licensed tailgating program for VP Racing.
This program will encompass children's apparel, accessories, home goods, beauty products, and partyware, set to hit the market starting in the spring of 2024, available across various retail channels.
This strategic move encompasses digital growth initiatives and exciting promotional endeavors in key global markets.
Established in Amsterdam in 2019, Lalaland.ai leverages advanced artificial intelligence to assist fashion brands and retailers in developing highly realistic models of diverse body types, ages, sizes, and skin tones.
The flavors available include Marshmallow and Chocolate Marshmallow.
Having made an explosive entry in their debut year, Gujarat Titans is a force to reckon with in this season of Tata IPL 2023. With a formidable all-around unit, the champions are keen to maintain their winning streak.
As the 'Official Grooming Partner' of the team, Bombay Shaving Company has introduced an 'Exclusive Royals Edition' co-branded range of shaving and grooming products to celebrate the homecoming of the team.
Concept One will launch a range of accessories from headwear to cold weather, bags, and more across the U.S., Canada, Mexico, Europe, Australia, and South Africa for the holiday season.
Under the new multi-year agreement, EssilorLuxottica will continue to design, produce and market eyewear products featuring the Scuderia Ferrari and Ray-Ban brands.
The Baileys Deluxe Baked Cheesecake serves up a Baileys Irish Cream-flavored baked cheesecake with a Baileys-flavored topping.
Along with KBC, the campaign kicks off across multiple consumer touch-points such as television, out-of-home, digital and experiential activations.
The digital outfits showcase Ralph Lauren?s signature artistry and craftsmanship, while the physical capsule collection translates the outfits into the real world.
The alliance aims to build on the many synergies between the two partners given the shared interests and sensibilities of their respective audiences.
These limited-edition cans feature Liverpool FC?s Liverbird, player name, and signature and draw the design inspirations from the memorable seasons of the past.
With the appointment of Xavier McKinney, the company is raising the bar even further as it expands into the US.
The newly designed Manic Panic apparel captures the brand?s punk rock history, hue of vibrant colors, and fun and positive attitude that Manic Panic?s Dye Hard fans have come to love.
The collection was showcased at the FDCI x Lakme Fashion Week on October 14th, 2022, and is designed by Kanika Goyal under her own fashion label.
This was followed by an address by Amisha Gonsalves of Fr. Conceicao Rodrigues College of Engineering, a Nimaya alumna. She shared her journey of growth and skill development at the Nimaya program.?
This is the first time Black Adam has appeared in a film and the first time a comprehensive collection of merchandise featuring the uncompromising antihero will be available.
Powering Bengaluru?s pride, with fresh and healthy meat, the Bengaluru-based brand is all set to take the sporting excitement a notch higher starting October 7, 2022.
This will be Muscle and Strength India?s 2nd consecutive year of partnership with the club.
Natoons collection is an all-year-round collection with different and interesting animals, which also come alive on Applaydu, which will excite and educate kids about the beautiful world of animals.
These smartwatches from Just Corseca are readily available for purchase at TATA Croma stores, Just Corseca website, and other online and offline stores.
This collection joins a series of other recent collaborations with 20 iconic brands and will be available exclusively at PatPat.
Available exclusively at Best Buy, this design-driven range showcases digital air fryer kits engineered with first-to-market TurboCrisp technology.
The range of products includes the official Parle-G Dipping Mug, Genius Diary, Genius Phone Grip, Chai-Love Coaster, and Tote Bag.
The new agreement builds on WildBrain CPLG?s existing relationship with ZAG ? the licensing agency also represents ZAG?s flagship property, ?Miraculous ? Tales of Ladybug and Cat Noir.?
Mad over Donuts and The Laughing Cow are absolutely delighted to unveil The Laughing Cow cheese savory donuts.
emoji Roller will be the first game developed in the emoji brand game series and is set to ?roll? out during IAAPA Expo Europe.
The licensing agreement covers some of Asmodee?s biggest titles including ?Legend of the Five Rings,? ?Twilight Imperium,? ?Arkham Horror? and ?Ticket to Ride.?
Simulmedia?s patented TV+ advertising platform solves for fragmentation by giving advertisers seamless access to over 300 million viewers in the US.
Jada Toys will continue to expand their vehicle and figures offerings for some of Universal's most popular franchises, including the blockbuster Fast and Furious Saga.
As part of the campaign, MyFroyoLand will be serving bespoke PilgrimXMyFroyoLand flavors in their outlets across India to promote the exciting new flavors of the lip range.
UK-based Santoro is a multi-brand design house creating gifts, stationery, and lifestyle products. Santoro?s highest-profile character brand is Gorjuss.
Retail Monster will support Crayola at retail as they drive their consumer products program across the UK.
Simultaneously, astro-inspired collectibles will start to debut on Mattel Creations, Mattel?s collaboration and direct-to-consumer platform.?
he collection included U.S. Polo Assn.'s classic, sport-inspired style embellished with Cowdray colors and emblems featured on quarter-zip hoodies, hats, short-sleeve polos, and T-shirts.
K-Swiss and McLaren have developed a groundbreaking multi-year relationship that will debut in the late spring of 2023.
AP Group is dedicated to retail and distribution of international premium and luxury brands in India.
The Jack Harlow x KFC merch is now available via the website for a limited time only.
Being one of the first Indian designers to showcase at the Paris Fashion Week/Haute Couture Week, Mishra champions slow, state-of-the-art fashion with traditional Indian crafts and Lenskart?s ?Do More, Be More? spirit.
With an aim to strengthen its purpose, Kinder Joy has joined hands with Discovery Channel, a brand with a strong commitment to the conservation and protection of wildlife.
Created in partnership with Universal Brand Development and licensing agent, Black White Orange, this limited-edition range is yet another endorsement to Plum leading the innovations bandwagon in the D2C category in the country.
Sweet is building a standalone NHL marketplace for NFTs, looking to reach the collectibles market as well as fans who want to access a variety of hockey experiences through the tokens.
The new collaboration will give the Indian market a way to be closer to the massive DC Multiverse for the first time.
As part of this partnership, more than 10,000 members of the Sportzchain user community will be able to access the exclusive catalog of Shop The Arena?s casual sports merchandise.
Featuring Disney?s beloved characters Frozen?s Elsa and Anna, Princesses Cinderella, and fan-favorite Marvel?s Iron Man and Spider-Man; these coolers are packed with aesthetic appeal, innovation, and technology.
This latest innovation further reinstates the brand?s promise to strengthen its play in the premium biscuits category, while deepening the consumer love it enjoys.
Smiley and Concept One will release a range of products from headwear, cold weather accessories, wallets, handbags and more.
The collection includes album art, as well as graphics inspired by both song and album titles.
NERF x HYPE?collection features?all-over-prints, high-gloss print processes, reflective?detailing, and unisex shapes for ages 4-14.??
The homegrown all-natural brand partners with ClearForMe to provide the customers with an honest view on the products and ingredients for responsible practices.
This is the brand?s first association with the Punjab outfit.
International travel and lifestyle brand, TUMI announced the launch of their new collection designed and developed in partnership with luxury supercar maker and Formula 1 team, McLaren
This is the first time that the retailer has partnered with an Irish designer.
Myntra announced the launch of a full range of 400+ items from Bath & Body Works on its platform, for easy selection and shopping.
The new watch embodies the old-school style of Silly Putty with?a cherry red case, aqua silicone strap, and sandblasted dial to match the retro brand?s colors.??
Herbalife Nutrition will continue to work closely with Kohli to promote nutrition and wellness as a basis for high quality sports performance.
Fossil India?s newly lanched Gen 5E series smartwatch is available for Rs.18,495 at the brand?s official website along with Myntra and Flipkart has further strengthened its partnership with the online marketplaces.
Expanding Pepco?s children?s offerings, the partnership will cover a variety of categories including clothing, footwear, accessories, luggage, stationery, home goods and home textiles.
The Smurfs New TV series will be broadcasted in India on Nickelodeon and on Free-to-Air Channels.
The debut collection will introduce all new tech accessories, compatible with Apple devices, inspired by the theme "Mickey Mouse Club 2021."
Building on their successful five-year relationship, Arla and Diageo have released their annual festive BAILEYS Cream range.
Cisco will feature on the Club's match days in the Indian Super League.
Forever 21 x Precious Moments capsule collection features hoodies, joggers, long sleeve tops, mesh tops, crushed velvet t-shirts, and more, donning Precious Moments signature designs and soft color palette.
Footwear maker donates 5,000 pairs to women and children from migrant families in Cheeta Camp, Mankhurd.
Glad U Came along with The Beauty Co. aims to create an online space for young people to share experiences and find solutions to the issue.
The deal sees Wagram Music secure worldwide distribution rights to the original soundtrack of Find Me in Paris Season 3.
Users of PhonePe can now catch all the live action while they transact, with live scores, real-time cricket news updates, and ball-by-ball commentary from Yahoo Cricket.
As part of the partnership, Acko will be the official insurance partner of the team.
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