Built around the line 'Jeena Hai Toh Colourfully Jiyo', the campaign features Mirza in a dual role and uses a visual transition to showcase the product.
Designed in a pocket-sized format, the DENVER Autograph Perfume Atomiser can be carried in pockets, briefcases and cabin bags.
The device comes equipped with features for taking photographs and recording videos.
The campaign film adopts a humorous approach by portraying a playful rivalry between fruits and nuts.
The campaign film is set in a classroom, where a student continues writing even after completing her assigned work.
The campaign forms part of Sparx's Summer Swag platform, which highlights sandals as a seasonal fashion category.
The campaign also marks the launch of the brand's new Compression Performance Gear collection.
As part of the agreement, the companies will introduce a new footwear collection, which is scheduled to launch in Fall 2027 through select retailers and online channels.
Through the campaign, the brand aims to connect the concept of nourishment with both nutrition and skincare.
The brand also offers additional variants including Swiss Choco Brownie, Nutty French Vanilla, and Real Alphonso Mango.
Available in a Menthol Eucalyptus flavour, Mentos Fresh Action features a transparent candy shell with a blue liquid-filled centre.
The film incorporates parkour-inspired action sequences and humour to portray the snack as a sought-after choice among younger consumers.
The new range will be available exclusively through e-commerce platforms and is aimed at consumers seeking premium display, gaming, and entertainment features.
The company’s in-house creative studio, the campaign film centres on a father who learns that his wife and sleeping baby will be home in six minutes.
The company has also appointed Indian cricketer Renuka Singh Thakur as the face of the brand in the country.
The collaboration, facilitated by licensing agency DeAPlaneta, introduces Care Bears products across multiple categories through LPP's retail network.
The five-episode series combines fantasy storytelling with alternate timelines to showcase the smartphone’s features through entertainment-driven content.
The newly launched Horlicks Milkshake is available in three flavours: Classic Malt, Chocolate, and Kesar Badam.
The collection includes products based on franchises such as Snoopy, Jurassic Park and The Lord of the Rings, combining character-led merchandise with outdoor and casual fashion categories.
The launch comes as lifestyle-related health concerns, including diabetes, continue to rise across age groups.
U&i has also introduced three new car chargers with different charging capacities.
The collaboration brings together the two Ecocert-certified brands through a product range focused on organic and ingredient-led skincare formulations.
According to the company, the new range has been developed around the idea of fragrance as a personal form of expression, with each candle representing a distinct energy and scent profile.
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