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LT Foods Ltd. has introduced a new advertising campaign for its DAAWAT® Rozana basmati rice brand, focusing on consistency in everyday cooking. Featuring chef, author, and television personality Ranveer Brar, the campaign highlights the challenge Indian households face in achieving perfectly cooked rice every day.

Titled around the message “Har Din Baney Perfect”, the campaign highlights DAAWAT Rozana's proposition of delivering consistent basmati rice for daily meals. Developed by BBDO India, the film uses a familiar family setting to communicate the product's positioning.

The advertisement begins at a family dining table, where a mother questions her son, Rohan, about his inconsistent examination scores. Rohan responds by comparing his performance with the rice cooked at home, pointing out that it turns out fluffy on some days and sticky on others.

The conversation sets the context for Ranveer Brar to introduce DAAWAT Rozana as an alternative to loose basmati rice. He highlights the brand's selection process and its focus on delivering consistent results throughout the week. The film concludes with the message, “DAAWAT Rozana. Har Din Baney Perfect!” The final scene returns to the family dining table, where the rice receives “full marks” from Rohan.

Ritesh Arora, CEO – India & Far East, LT Foods Ltd. said, “At LT Foods, we believe in building enduring consumer brands by staying closely connected to their food preferences and consumption habits. As we continue to further strengthen our strong brand equity and expand its relevance across consumer needs and consumption occasions, our focus is on creating compelling value propositions across consumer segments and price points, while strengthening our portfolio and driving greater penetration of branded packaged Basmati. DAAWAT® Rozana is an important part of this journey, enabling us to strengthen our presence in everyday rice consumption and bring more consumers into the branded packaged rice category. The campaign is another step towards building greater relevance for DAAWAT® in the everyday lives of consumers and giving consumers a compelling proposition that brings together the trust of DAAWAT® with the quality and consistency they seek in everyday rice”

Mr. Ritesh Sud, Chief Marketing Officer, India & Far East, LT Foods Ltd., said, “Rice is an everyday staple, but getting it right every time is a real household challenge. We took that insight and gave it a fun, memorable twist by drawing a parallel between unpredictable test scores and unpredictable rice. The result is a campaign that makes a functional benefit highly relatable and reinforces DAAWAT® Rozana as the go-to choice for everyday perfect basmati rice.”

DAAWAT® Rozana Delight is available through e-commerce, quick-commerce, modern trade and general trade channels.

Built around the theme ‘The Stories We Wear’, the collection positions diamond jewellery as more than an accessory, highlighting its emotional significance across relationships, celebrations and generations. The collection draws inspiration from jewellery associated with weddings, birthdays, family milestones and heirloom pieces passed down through generations.

The collaboration brings together Sparkles’ expertise in diamond jewellery with ARIAS’ contemporary design philosophy, offering pieces that combine modern aesthetics with emotional significance. The collection is designed for occasions and relationships spanning love, friendship, family bonds and personal milestones.

Speaking about the collaboration, Lara Dutta said, “Jewellery has always meant much more to me than something beautiful that we wear. The pieces we truly cherish almost always have a person, a memory or a moment attached to them.”

She added that the collection aims to create pieces that consumers can wear, cherish and eventually pass on to loved ones.

For Sparkles, the partnership is an effort to build a contemporary narrative around diamond jewellery by emphasising personal expression and emotional connections alongside traditional occasion-led purchases.

Raman Gupta, CEO of Sparkles, said, “Jewellery becomes truly precious when it carries a story. Through our collaboration with ARIAS by Lara Dutta, we wanted to create a collection that combines contemporary diamond jewellery with emotional relevance.”

Secret Alchemist has introduced its Diwali campaign for Signature, its Indian perfumery collection featuring co-founder and actor Samantha Ruth Prabhu. The campaign also marks the introduction of the collection in a new 50ml format, highlighting the brand's focus on developing contemporary fragrances using Indian botanical ingredients.

The collection centres on the use of Indian ingredients as the foundation of fragrance creation rather than simply drawing inspiration from the country's traditional perfumery. Secret Alchemist combines India's botanical heritage with modern fine fragrance techniques, placing emphasis on ingredient sourcing, provenance and craftsmanship.

Each fragrance in the Signature collection is associated with a specific location in India, with its composition influenced by the area's history, natural characteristics and growing conditions. The brand carries these elements through the fragrance development process, from sourcing and distillation to blending and bottling.

Rather than replicating traditional Indian attars or conventional interpretations of Indian fragrances, Secret Alchemist approaches these ingredients through contemporary fragrance design. The collection aims to establish a distinct identity for Indian perfumery by combining locally sourced botanicals with modern fragrance-making methods.

The Diwali campaign brings this approach to consumers through a visual and sensory narrative featuring Samantha Ruth Prabhu. It highlights the relationship between ingredients, their origins, and the process of transforming them into contemporary fragrances. The campaign's central focus is the new 50ml Signature collection and the stories behind its compositions.

Ankita Thadani, Co-Founder, Secret Alchemist stated, “With Signature, we wanted to explore Indian perfumery through the lens of origin, looking at our ingredients not just as notes in a fragrance, but as stories shaped by the places they come from. India has an extraordinary botanical heritage, and we believe these ingredients have the potential to define a new expression of contemporary fine fragrance. The intention was never to recreate the traditional, but to reinterpret what is inherently ours through a modern lens. Signature is a reflection of that belief, bringing together provenance, craftsmanship and contemporary fragrance design to create something that feels deeply rooted in India, yet relevant to the world today.”

Through Signature, Secret Alchemist aims to develop its approach to contemporary Indian perfumery by combining the country's botanical resources with modern fragrance design. The collection reflects the brand's focus on origin-led compositions and ingredient-driven storytelling, positioning Indian botanicals as the starting point for creating fragrances for domestic and international consumers.

Swiss watchmaker Tissot has introduced ‘The Gift of Time’, a festive campaign that traces its evolution since 1853 while connecting its heritage with contemporary audiences. The campaign focuses on craftsmanship, innovation, togetherness, and the tradition of gifting watches.

Set inside a train carriage, the campaign film follows a protagonist travelling through different periods in Tissot's history before returning to the present. The narrative highlights key developments in the brand's watchmaking journey and its continued focus on precision and design.

Founded in 1853 by Charles-Félicien Tissot, a gold case-fitter, and his son Charles-Émile, a watchmaker, the company began as the “Charles-Félicien Tissot & Son” assembly workshop at their family home in Le Locle, Switzerland. Its pocket and pendant watches gained international recognition, helping establish the foundation for the Manufacture at Chemin des Tourelles, which remains central to the brand's operations.

Tissot's history includes several technological developments. By the late 1930s, the company had developed the world's first anti-magnetic wristwatch to maintain accuracy in the presence of magnetic fields generated by electrical appliances. Its research into water resistance also contributed to later collections, including the Seastar, introduced in the 1950s.

In the 1960s, Tissot introduced the PR 516, featuring shock-resistant suspended movements and perforated bracelets designed to combine durability with comfort. During the 1970s, the brand expanded its quartz watch offerings while continuing to develop automatic models. These included the IDEA 2001, described as the world's first watch with a movement made from synthetic material that required no lubrication, following two decades of research.

Today, Tissot continues to focus on precision and performance through its watch collections and sports partnerships. The brand serves as Official Timekeeper for international events, including the NBA and WNBA, the Tour de France and MotoGP. It also maintains partnerships with organisations such as the Swiss Ice Hockey Federation.

Its current portfolio includes the Tissot PRX Quartz Chronograph, which combines an integrated design with a retro-modern aesthetic, the Tissot Désir Moonphase with its moonphase complication, and the Tissot Ballade, which includes COSC-certified chronometer models.

Through ‘The Gift of Time’, Tissot connects its watchmaking heritage with the tradition of gifting, highlighting how timepieces can mark personal milestones and meaningful occasions.

Jaypore, the artisanal lifestyle brand owned by Aditya Birla Fashion and Retail Limited, has introduced ‘A Tale of Two Crafts’, a collection that brings together the traditional Indian crafts of Ajrakh and Kalamkari. The collection draws on India's craft heritage, adapting these textile traditions for contemporary everyday wear.

Inspired by nature and traditional craftsmanship, the range features hand-block prints, nature-inspired motifs and earthy colours. The designs highlight the distinctive characteristics of both crafts while incorporating silhouettes intended for everyday use.

The collection uses breathable fabrics, including pure cotton and cambric, with variations in prints reflecting the handcrafted production process. Each piece showcases the individual characteristics of artisanal textiles, where patterns and finishes may differ slightly.

Vandana Gupta, Creative Head, Jaypore said, “At Jaypore, we believe that craft is a living expression of the stories, traditions and communities that shape it. With ‘A Tale of Two Crafts’, we bring together the distinct beauty of Ajrakh and Kalamkari, drawing from their deep connection with nature, colour and the artisan's hand. The collection is our way of celebrating these enduring traditions while giving them a place in contemporary wardrobes. Through easy silhouettes, thoughtful details and the individuality of handcrafted prints, we hope to make India's rich artisanal legacy a part of everyday dressing, to be worn, cherished and lived in.”

The collection combines two craft traditions with distinct design approaches. Ajrakh is known for its geometric patterns and earthy colour palette, while Kalamkari draws on natural elements, including plants, animals and organic forms, to create narrative designs. Their combination brings together different patterns, colours and textures, with each print retaining the characteristics of the artisan's work.

The range includes relaxed kurtas, tunics, dresses and coordinated sets, accompanied by pants and dupattas. The designs combine traditional prints with contemporary silhouettes, offering options for different everyday settings and occasions. The use of breathable fabrics and colour-rich prints forms a key part of the collection's design approach.

Gap and Victoria Beckham have introduced their Fall/Winter 2026 collection, combining the American apparel brand’s signature style with the designer’s approach to contemporary fashion. The 37-piece range includes knitwear made from cashmere, merino wool, and Gap’s CashSoft fabric, along with statement outerwear, tailored separates, and updated denim styles.

The collection focuses on versatile silhouettes and detailed finishes, offering wardrobe essentials designed for everyday use.

“For this second drop, we wanted to build on the design language we established in the first collection, with a stronger focus on texture, proportion, and layering, while keeping the ease and versatility that feels so intrinsic to Gap. Each piece was designed to work as part of a modern wardrobe – refined and considered, but still effortless and made to be worn in many different ways," shared Beckham.

Mark Breitbard, president and chief executive officer of Gap, said the partnership was planned as a two-part collaboration to develop the concepts introduced in the first collection.

Mark Breitbard, President and Chief Executive Officer, Gap stated, "From the start, we envisioned this partnership in two chapters, allowing us to build on the strong foundation of the first collection and go even further with the second. The strong customer response to the Spring collection reinforced what we believed from the beginning: Victoria Beckham's distinct design perspective brings a fresh lens to Gap's iconic essentials, and this collection builds on that momentum with elevated wardrobe staples designed for everyday wear.”

Knitwear is a key category in the Fall/Winter 2026 range, featuring merino turtleneck sweaters, high-neck pullovers made from Gap’s CashSoft fabric, and wool-cashmere zip sweaters. The outerwear selection includes an oversized parka jacket, oversized satin bomber jackets, and Chesterfield coats made from wool blends.

The denim range builds on the response to the spring collection, introducing additional styles such as high-rise straight jeans, a signature silhouette for Victoria Beckham. Other pieces include low-slung baggy jeans with drawstring details, a denim jacket with a latch collar, a denim shirt jacket and corduroy styles developed for the season.

The collection’s colour palette draws inspiration from the art world, particularly works featured in the Doris and Donald Fisher Collection at the San Francisco Museum of Modern Art. Charcoal, deep green, warm brown, vamp red, and neutral shades define the seasonal range.

The Gap × Victoria Beckham collection is available through Gap.com and select Gap stores worldwide. The collection is being offered across multiple international markets, including North America, the United Kingdom, Japan, China, Europe, Australia, and the Middle East.

Kenstar has introduced a new advertising campaign for its water heater range, titled ‘Heats Fast, Make It Last’, featuring actors Rajkummar Rao and Patralekha.

The television commercial uses the couple’s on-screen chemistry and banter to showcase key features of Kenstar’s water heaters, including rapid heating, safety mechanisms, and durability. The campaign highlights the combination of quick heating and long-term performance, while also drawing attention to the brand’s installation services and after-sales support.

Sunil Jain, CEO, Kenstar said, “Today’s consumers expect more than just efficient appliances. They seek products that combine convenience, reliability and lasting value with stylish designs that complement their homes and elevate their overall aesthetics. At Kenstar, we believe our responsibility goes beyond delivering innovative technology to ensuring a seamless experience through timely installation and dependable after-sales support.
Our new campaign with Rajkummar Rao and Patralekha brings this promise alive in a warm and relatable way. With our extensive water heater range and warranties of up to 7 years, we aim to make every home warmer and every customer experience more reassuring.”

Kenstar’s water heater portfolio includes storage, instant, gas and immersion rod models. Select products incorporate features such as SwirlHeat technology, a seven-level safety shield and high-density PUF insulation.

The range also includes models with 5-star ratings from the Bureau of Energy Efficiency (BEE) and compatibility with water pressure of up to 8 bar. Design options across the portfolio include matte finishes, chrome accents and compact moulds.

With warranties of up to seven years on select models, the campaign also underscores Kenstar’s focus on installation assistance and after-sales service alongside its water heater offerings.

Happiveda, an Ayurveda and science-based wellness brand, has partnered with Enrich, India's prestige salon and beauty chain, to bring its integrated skincare, haircare and ingestible wellness products to consumers through Enrich's retail network and online platforms.

The collaboration aims to introduce an inside-out approach to personal care, combining topical beauty products with functional wellness formulations. The partnership comes as consumer interest in holistic wellbeing grows, with increasing attention to the relationship between lifestyle, nutrition, sleep, stress and skin and hair health.

Happiveda follows a product philosophy centred on “Fewer. Simpler. Effective.” Its portfolio combines Ayurvedic ingredients with contemporary formulation methods, with the brand's proprietary Happi5 Vedic Complex featuring five herbs: Ashwagandha, Giloy, Tulsi, Brahmi and Fenugreek. According to the company, the formulations are designed to support skin, hair and overall wellbeing. The range is AYUSH-certified, 100 percent vegan and dermatologically tested, and is formulated without sulphates, parabens or artificial colours.

The brand's portfolio is divided into two categories. Its Inside Rituals range includes Pinch of Health, a functional nutrition mix featuring Shatavari, Bael Phal, Trikatu, Kokum and Pomegranate, and Sip. Sleep. Shine., a blend containing Nutmeg and Turmeric designed for sleep and skin care routines.

The Outside Rituals collection includes Bright on Time Face & Body Hydrating Cleanser Concentrate, Strong and Dance Hydrating & Strengthening Hair Cleanser Concentrate, The Smooth Operator Head 2 Toe Balm SPF 30 PA+++, Sunny Side Up Sunscreen SPF 50 PA++++ and Heal Me Up Multipurpose Barrier Repair Cream.

Vikram Bhatt, Founder, Enrich said, "Evolved clients that we cater to at Enrich now understand that looking and feeling good is linked to good health. Hence, they believe in inside-out wellbeing. Happiveda blends the science of Ayurveda with modern chemistry to create rituals which assure inside-out wellbeing and beauty. Like Enrich, it is an India-proud brand; hence, Happiveda is a logical and cultural fit with Enrich."

Pushkaraj Shenai, Chief Simplifier, Happiveda shared, "Modern life has accelerated at a pace our bodies and minds were never wired to sustain, leaving most consumers fatigued by burnout and overcomplicated beauty routines. With Happiveda, we stripped away the noise to formulate potent, multifunctional rituals where cutting-edge chemistry harnesses the power of proven Ayurveda wisdom. True radiance is systemic- skin, hair, gut health, sleep, and stress are deeply interconnected. As two proud Indian brands with an obsession for craftsmanship and integrity, partnering with Enrich enables us to take this transformative, inside-out lifestyle directly to individuals seeking authentic, uncomplicated care which delivers results."

As part of the collaboration, the brands will introduce two interactive customer initiatives. Know Your HappiScan will offer assessments designed by Ayurvedic doctors, alongside personalised routines and lifestyle guidance covering nutrition, movement and mindfulness.

The second initiative, The HappiReset, is a guided 21-day lifestyle programme covering five areas: nutrition, movement, mindfulness, relationships and wellness. The programme will be available to customers and offered free of charge to Enrich salon teams.

Juliet Apparels, an Indian women's innerwear and apparel brand, has introduced Glow By Juliet, a dedicated innerwear collection for teenage girls. The range focuses on comfort, fit, and coverage, offering products designed to accommodate changing needs and everyday activities as young consumers grow.

The collection aims to simplify the transition to wearing innerwear by offering multiple styles for different preferences and stages. Priced at Rs 649 onwards, the range includes first-fit bras for beginners, seamless bras for everyday use, sports bras for active routines and sleep bras for relaxation.

Glow By Juliet features soft, breathable fabrics, including cotton blends and stretch-friendly materials designed for comfortable wear against the skin. Double-layered front coverage and smooth finishes are intended to provide additional coverage under clothing. The lightweight designs are also developed for ease of care and regular use across school days, sports activities and time at home.

The collection offers options for different outfits and activities, with seamless styles designed to provide a smooth finish under clothing, sports bras suited to active routines and sleep bras intended for downtime. Through these variations, Juliet Apparels aims to address the different comfort and functional requirements of teenage consumers.

The launch expands the company's innerwear portfolio to include products specifically developed for younger customers. Recognising that preferences can change with age, activity levels and individual comfort requirements, Glow By Juliet offers options beyond first-fit bras, allowing consumers to choose styles suited to their daily routines.

The range is positioned around the role of innerwear in everyday comfort, with an emphasis on practical designs that can accommodate different activities and clothing preferences.

With Glow By Juliet, Juliet Apparels extends its experience in women's innerwear to a younger audience. The collection combines functional design, breathable materials and multiple styles to address the everyday requirements of teenage girls.

The introduction also reflects the brand's effort to broaden its product offering by catering to a distinct consumer segment within the innerwear market, with products intended for everyday use across school, sports and leisure activities.

Fashion brand dash and dot has launched Festive ’26, a new occasion wear collection that combines traditional Indian textiles and artisanal techniques with contemporary silhouettes. The collection features Benares tissue and brocade, intricate embroidery, mirrorwork, metallic fabrics and expressive prints, offering options for festive gatherings, cocktail evenings and celebratory occasions.

The collection draws inspiration from India's textile heritage, with a focus on reinterpreting traditional craftsmanship through modern designs. It combines rich fabrics and detailed embellishments with contemporary silhouettes, balancing elaborate festive styles with more understated occasionwear.

The Festive ’26 collection includes sari-inspired skirts, asymmetric drapes, longline kaftans, sculptural dhotis, corsets, peplum tops, waistcoats, embroidered shirts, capes, jackets, gowns and wide-legged trousers. Coordinated sets and separates also form a key part of the collection, allowing consumers to style individual pieces across different occasions.

Focus on Textures, Colours and Versatile Styling

Texture and surface detailing are central to the collection, with hand-applied pleating, metallic thread embroidery, mirrorwork and scalloped finishes featured across the designs. Hand-dyed ombré metallic fabrics and crushed tissue add variation, while combinations such as metallic embroidery on lightweight denim and architectural motifs on striped satin introduce a contemporary element.

The collection also incorporates abstract watercolour florals and prints influenced by Indian visual traditions. Its colour palette includes royal blue, emerald, fuchsia and amethyst, alongside mustard, black, ivory, ecru and champagne. Metallic shades of antique gold, bronze, copper and silver add to the festive appeal.

The designs combine structured elements, including corsets and tailored jackets, with fluid skirts, draped silhouettes and softer fabrics. The brand has also emphasised versatility through separates that can be paired with other wardrobe staples and restyled for different occasions.

Focus on Inclusive Sizing and Contemporary Indian Dressing

Festive ’26 is available in sizes XXS to XXL, with made-to-order sizing offered at no additional cost. The brand said the collection reflects its approach to designing for consumers with different proportions, ages and personal styles.

Commenting on the launch, Ashray Gujral, Founder, dash and dot, said Indian craftsmanship has been a personal influence on his design approach, given his exposure to textiles, artisanal weaving and embellishment.

He added that the collection brings together traditional techniques, including Benares weaving, embroidery, hand embellishment and print development, with a contemporary approach to dressing. The brand aims to retain the character of Indian craftsmanship while giving consumers the flexibility to style the pieces according to their individual preferences.

Pricing and Availability

The Festive ’26 collection is being launched in two chapters. Drop 1 was introduced at the end of September 2026, while Drop 2 was scheduled for the second week of October 2026.

Prices range from approximately ₹4,000 to ₹34,000. The collection is available through the dash and dot website, its retail stores and select multi-brand retail partners.

Sleep solutions brand SleepyCat has introduced The Carbon, a mattress designed to provide everyday comfort, freshness, and body support. The new product combines charcoal-infused woven fabric with HyperCore High Resilience (HR) Foam to address common sleep requirements through material selection and responsive construction.

The mattress features charcoal-infused woven fabric intended to help manage odour and maintain freshness without absorbing sweat or odour. Its breathable, soft, and durable construction is designed for regular use, offering consumers a sleep surface focused on comfort and ease of maintenance.

The Carbon also incorporates HyperCore HR Foam, which responds to body weight and movement. According to the company, the high-resilience foam contours to the body to help relieve pressure around areas such as the shoulders and hips while adapting to changes in sleeping positions. The material is also designed to retain its shape and provide consistent support over time.

The mattress is intended to accommodate different sleeping positions, with its pressure-responsive construction helping distribute body weight and support natural spinal alignment. SleepyCat is positioning the product for consumers seeking a comfortable mattress at a reasonable price without compromising on quality.

The Carbon comes with a 100-night free trial and a 10-year warranty, allowing customers to evaluate the mattress at home while receiving long-term product coverage.

Kabir Siddiq, CEO and Founder, SleepyCat said, “At SleepyCat, we believe a better sleep experience begins with understanding the little things that can make a difference every night. With The Carbon, we wanted to bring together thoughtful material choices and responsive support to address everyday needs such as freshness and comfort. The charcoal-infused woven fabric helps keep the mattress cool and fresh, while the high-resilience foam adapts to the body and is designed to retain its shape. Our focus remains on making good sleep more comfortable and accessible through products designed around how people actually sleep”.

The introduction of The Carbon adds to SleepyCat's sleep solutions portfolio, with an emphasis on combining functional materials, supportive foam technology and everyday usability. The product's features, trial period, and warranty are aimed at consumers looking for a mattress that balances comfort, durability, and value.

Disney and Marc Jacobs have introduced a new children's clothing and accessories collection inspired by ski season, featuring Mickey Mouse in a vintage ski club theme. The 20-piece capsule forms part of Marc Jacobs' Fall/Winter 2026 line and combines the character's imagery with winter sports-inspired graphics and designs.

The Disney x Marc Jacobs Kids collection features mountain illustrations, ski pass graphics and trompe l'oeil ski goggle designs. Mickey Mouse embroidery incorporating slope flags and sleds appears across puffer jackets, sweatshirts and T-shirts. The range also includes all-over prints and water ink prints, extending the theme across different apparel styles.

Beyond clothing, the collection features bags, hats and sneakers, creating a coordinated offering for children. The designs bring together Disney's established character licensing portfolio and Marc Jacobs' fashion-led approach to children's apparel and accessories.

The collection is available in sizes for girls and boys aged two to 12, targeting younger consumers through a range of clothing and accessories suited to the winter season.

Disney and Marc Jacobs first collaborated in 2013 and have since introduced multiple joint collections. The latest release follows the brands' first children's collection, which debuted in February 2025, and continues their partnership centred on Mickey Mouse.

The new collection became available on October 20, 2026. Consumers can purchase the Disney x Marc Jacobs Kids range through the official websites marcjacobs.com and kidsaround.com. The collection is also available in person at Disneyland Paris in France.

The latest collaboration highlights the continued use of licensed entertainment characters in children's fashion, with brands combining familiar intellectual property with seasonal design themes to develop apparel, footwear, and accessories. By extending the Mickey Mouse partnership into a ski-inspired children's collection, Disney and Marc Jacobs continue to explore opportunities across character merchandise and fashion.

ARIAS by Lara Dutta has collaborated with Sparkles to introduce Bond of Love, a signature diamond jewellery collection centred on personal memories, relationships and meaningful life experiences.

Built around the concept ‘The Stories We Wear’, the collection positions diamond jewellery as more than an accessory, highlighting its connection with significant occasions, family traditions and relationships that span generations.

The collection draws inspiration from everyday experiences, including wedding jewellery associated with special memories, birthday gifts cherished over the years, and heirloom pieces passed down from one generation to another. Through Bond of Love, the two brands aim to translate these emotional connections into contemporary diamond jewellery designs.

The collaboration combines Sparkles' expertise in diamond jewellery with the design philosophy and contemporary femininity of ARIAS by Lara Dutta. The collection is intended for different occasions and relationships, including love, friendship, family celebrations, personal milestones, and intergenerational connections.

Lara Dutta said, “Jewellery has always meant much more to me than something beautiful that we wear. The pieces we truly cherish almost always have a person, a memory or a moment attached to them. You remember who gave it to you, why you bought it, or the occasion on which you first wore it. With Bond of Love, we wanted to capture those emotions and create pieces that can become part of someone’s own story, something they wear today, cherish tomorrow and perhaps pass on to someone they love.”

For Sparkles, the partnership focuses on connecting diamond jewellery with personal stories and relationships, moving beyond occasion-based purchases towards pieces that consumers can associate with their own experiences.

Raman Gupta, CEO, Sparkles shared, “Jewellery becomes truly precious when it carries a story. Through our collaboration with ARIAS by Lara Dutta, we wanted to create a collection that combines contemporary diamond jewellery with emotional relevance. Bond of Love celebrates the memories and relationships people carry with them, allowing every piece to become personal to the person who wears it.”

The brand plans to support the collection through retail, digital platforms, e-commerce, social media and consumer activations to reach customers across India.

Breitling has expanded its India-exclusive watch portfolio with the Superocean Heritage B31 Automatic 42 Kapoor Watch Co. Edition, a limited-edition timepiece created to mark the 59th anniversary of luxury watch retailer Kapoor Watch Co. The watch was unveiled at the inaugural Hours & Icons event, held in New Delhi from October 23 to 25, 2026.

Limited to 59 pieces, the special edition features a blue dial, a black ceramic bezel, and Breitling's manufacture Caliber B31 movement. The timepiece is available exclusively through Kapoor Watch Co., marking another collaboration between the Swiss watchmaker and the Indian luxury watch retailer.

The Superocean Heritage collection draws inspiration from Breitling's designs of the 1950s, combining dive-watch functionality with a distinctive retro aesthetic. Its origins date back to 1957, when Breitling introduced the original SuperOcean chronograph with a robust case and dual-sealed pushers. The brand also introduced a time-only model, establishing the foundation for the collection's subsequent development.

The original watches were designed to serve both underwater activities and everyday wear. Features such as spear-and-arrow hands, rotating bezels, and streamlined proportions helped establish the collection's identity, which continues in the modern Superocean Heritage range.

Founded in 1967 by Mr D.S. Kapoor, Kapoor Watch Co. began with a store in South Extension, New Delhi. The business has since developed into one of India's leading luxury watch retailers and is currently managed by the third generation of the Kapoor family.

The latest release is the second Superocean Heritage edition developed by Breitling for Kapoor Watch Co. Its production of 59 watches corresponds to the retailer's 59-year history.

Pradeep Bhanot, Managing Director, Breitling India said, “Kapoor Watch Co. has been part of India’s watch story for 59 years, and a valued Breitling partner for many of them. This edition celebrates that legacy with one of our most loved collections. Fifty-nine pieces for fifty-nine years: a watch made for the collectors who have shaped this market alongside them.”

Raunaq Kapoor and Pratiek Kapoor, Directors, Kapoor Watch Co. shared, “Kapoor Watch Co.’s 59-year journey is built on a deep-rooted passion for horology, enduring partnerships and a commitment to bringing exceptional watchmaking to India. Our longstanding relationship with Breitling reflects these shared values, making the launch of the Superocean Heritage Kapoor Watch Co. Edition a particularly meaningful milestone. Unveiled at Hours & Icons, this exclusive edition celebrates our shared legacy while looking ahead to the next chapter of our partnership. Limited to 59 pieces, it is a fitting tribute to our journey and the enduring spirit of fine watchmaking,”

The Superocean Heritage B31 Automatic 42 Kapoor Watch Co. Edition features a 42 mm stainless-steel case, a blue dial and a black ceramic bezel insert designed to improve scratch resistance. The watch incorporates 18k gold hands, indexes and a crown, while each piece carries the engraving “One of 59”.

A black mesh-rubber strap with a folding clasp completes the design. The transparent caseback provides a view of the manufacture Caliber B31, Breitling's time-and-date movement, which offers approximately 78 hours of power reserve and chronometer-grade precision.

The watch is water-resistant to 200 metres and features a screw-down crown. Its dial includes a date display at six o'clock, a signature arrow-shaped hour hand, a spear-shaped minute hand, and pointed indexes designed to support legibility.

The limited-edition timepiece is available exclusively at five Kapoor Watch Co. stores across Delhi NCR and Pune. It was also showcased during the Hours & Icons event, which brought together watchmaking brands and enthusiasts in New Delhi from October 23 to 25, 2026.

The release adds to Breitling's India-specific watch offerings while highlighting its longstanding association with Kapoor Watch Co. through a limited production run tied to the retailer's anniversary.

Baskin Robbins India has expanded its dessert portfolio by entering the waffle category with its new range of New York Loaded Waffles. The offering introduces four waffle sandwich variants, combining flavours such as chocolate, brownie, cheesecake and blueberry with spreads, sauces and toppings.

The new range includes Blueberry ’N White Chocolate Waffle, Brownie ’N Nutella Choco Chip Waffle, Cheesecake & Lotus Biscoff Crumble Waffle and Chocolate Overload Waffle. Consumers can enjoy the waffles individually or pair them with selected Baskin Robbins ice creams.

The Blueberry ’N White Chocolate Waffle combines white chocolate spread, blueberry sauce, and French biscuit flakes. Customers can also pair it with Blueberry Cheesecake Gelato.

The Brownie ’N Nutella Choco Chip Waffle features a brownie-loaded base topped with Nutella and chocolate chips, with Chocolate & Roasted Hazelnut Gelato available as an optional accompaniment.

The Cheesecake & Lotus Biscoff Crumble Waffle combines a cheesecake-loaded base with Lotus Biscoff spread and crumble. It can be paired with Biscoff Ice Cream. Meanwhile, the Chocolate Overload Waffle features a chocolate chip-loaded base with milk chocolate spread and additional chocolate chips, accompanied by Bavarian Chocolate Ice Cream.

Mohit Khattar, CEO, Graviss Foods (Baskin Robbins India) said, “At Baskin Robbins India, innovation is central to how we continue to delight consumers. The addition of New York Loaded Waffle sandwiches allows us to bring a fresh perspective to a familiar favourite. Our New York Loaded Waffles combine American flair and heritage with our understanding of Indian palates.
They offer distinctive ways for consumers to enjoy their sweet treats and snacks. This launch reflects our continued focus on expanding our portfolio with exciting offerings that blend international taste, texture and choice.”

The New York Loaded Waffles are available at more than 1,150 Baskin Robbins parlours across over 320 cities in India. Prices start at Rs 150, plus GST. Consumers can also order the range through food delivery platforms Swiggy and Zomato.

The category expansion adds another dessert option to Baskin Robbins India's menu, allowing the brand to offer consumers a combination of waffle-based treats and its existing ice cream portfolio.

Reebok has officially made its latest collaborative footwear collection with Avatar: The Last Airbender available for purchase. The four-piece collection brings elements from the animated series into footwear design, with each pair drawing inspiration from key characters, themes, and concepts associated with the franchise.

The Reebok x Avatar: The Last Airbender collection features four footwear silhouettes: the Club C 85, Classic Nylon, Insta Pump Fury 94 and Engine A 26. The designs take inspiration from Aang, his flying bison Appa, the Avatar State, and the Four Nations, translating elements of the series into distinct footwear styles.

The collaboration combines Reebok's established sneaker designs with visual references from the animated series. Each silhouette offers a different interpretation of the franchise, connecting its characters and themes with Reebok's footwear portfolio. The collection is designed to appeal to fans of Avatar: The Last Airbender as well as sneaker enthusiasts interested in licensed character collaborations.

The inclusion of four different footwear models gives the collection a varied product offering, bringing together classic silhouettes and designs associated with Reebok's broader sneaker range. By incorporating references to the series across these models, the collaboration extends the franchise's presence into the footwear and lifestyle category.

The collection is available in unisex sizing, making the products accessible to consumers across a range of preferences. Interested buyers can purchase the footwear through Reebok's official website, Reebok.com.

The release reflects the continued use of entertainment properties in fashion and footwear collaborations, as brands work with established franchises to reach audiences through products inspired by popular characters and stories. Such partnerships allow licensed properties to extend beyond their original entertainment formats and enter consumer categories including apparel, accessories and footwear.

With the Reebok x Avatar: The Last Airbender collection now available, the collaboration brings together the footwear brand's designs and the animated series' recognisable themes in a four-model offering for fans and consumers.

Country Delight, a fresh dairy and food essentials brand, has partnered with National Award-winning actor and filmmaker Rishab Shetty to promote its cow milk and buffalo milk range. The association aims to strengthen consumer awareness around dairy quality, freshness and authenticity.

As part of the partnership, Shetty will feature in the brand's campaign highlighting its quality-control processes and approach to delivering fresh dairy products to households across India.

Country Delight said its milk undergoes more than 140 quality checks daily to test for adulterants. The company also uses temperature-controlled processing, with pasteurisation and packaging carried out at 4°C, as part of its focus on maintaining product quality.

Commenting on the association, Chakradhar Gade, CEO and Co-founder of Country Delight, said the partnership would help the brand reach more households and raise awareness about the importance of quality in everyday food choices. He also highlighted Shetty's pan-India appeal and his connection with audiences.

Shetty said the association reflects the importance of making informed food choices for families, adding that quality and authenticity remain important considerations in everyday consumption.

The campaign will focus on Country Delight's cow milk and buffalo milk products, using Shetty's reach to communicate the brand's positioning around freshness and quality.

The partnership comes as Country Delight continues to build its presence in the fresh dairy and food essentials segment, where consumer awareness around product quality, sourcing and processing remains an important part of brand differentiation.

European lingerie brand Hunkemöller is celebrating 140 years of heritage with the launch of its limited-edition Legacy Collection, a capsule range inspired by the brand’s archival designs, corsetry craftsmanship and evolving approach to lingerie.

Founded in Amsterdam in 1886 by Wilhelm Hunkemöller and Josephina Lexis as a small corsetry atelier, the brand has evolved alongside changing consumer expectations around comfort, fit, support and personal style. The Legacy Collection revisits its traditional design elements through contemporary silhouettes, combining structured forms, intricate lacework and vintage-inspired colours.

Designed entirely in-house by Hunkemöller’s all-female design team, the collection features rigid lace, corsetry-inspired construction and authentic lingerie detailing. The range includes longline bras, bustiers, push-up bras, bodysuits, camisoles, nightwear and accessories.

Longline bras are among the key offerings in the collection. The Padded Underwired Longline Bra Rosa, priced at INR 6,995, combines underwired cups with an extended frame and delicate lace panels. The Non-Padded Underwired Longline Bra Sylvia, priced at INR 5,995, features rigid lace, satin-covered bottom cups and a U-back design aimed at providing support and lift.

The collection also draws on the brand’s corsetry heritage through the Bustier Brigitte, priced at INR 12,995. Featuring a satin base, embroidered detailing, integrated boning and shaping seams, the design incorporates a lace-up back and front busk closure. Another key piece, the Push-Up Bra Brigitte, priced at INR 6,995, combines padded cups, underwire support, lace detailing and mesh panels.

Other styles include the Highneck Body Sylvia in Beige, priced at INR 6,995, which features rigid lace and stretch mesh, and the Cami Allover Lace Legacy in Pink, priced at INR 3,995, with all-over lace, adjustable straps and cross-back detailing. The Push-Up Longline Bra Rosie in Blue, priced at INR 4,995, adds another option with padded cups, lace accents and an extended band.

The collection also incorporates references to influential women through its designs. The Sylvia range pays tribute to writer Sylvia Plath, while Rosa draws inspiration from civil rights activist Rosa Parks, connecting the collection’s archival aesthetic with stories of individuality and influence.

With the Legacy Collection, Hunkemöller revisits the craftsmanship and design codes that have shaped its identity since its establishment in 1886. The limited-edition range brings together traditional corsetry elements and contemporary lingerie styling as the brand marks its 140th anniversary.

Swiss watchmaker Tissot has collaborated with NBA star Damian Lillard to introduce the PRX Skeleton Damian Lillard Special Edition, combining mechanical watchmaking with design elements inspired by the basketball player’s personal journey and style.

Known as 'Dame Time' among basketball fans, Lillard worked closely with Tissot on the watch’s development, incorporating details that reflect his experiences on and off the court. The limited-edition timepiece features a deep burgundy colour scheme that distinguishes it from the existing PRX Skeleton collection.

The watch comes with a 44 mm stainless-steel case featuring the PRX collection’s integrated design. Its skeleton dial reveals the manual-winding mechanical movement, while engraved details on the sides of the case and a transparent case back bearing Lillard’s signature add personal elements. The second hand also incorporates a design inspired by his monogram.

Burgundy features across the dial and both strap options, creating a consistent look. The rubber strap includes a milk-crate pattern inspired by the makeshift basketball hoops associated with Lillard’s childhood and his early interest in the sport. An alternative burgundy leather strap offers a more understated styling option.

The watch can also be converted into a pocket watch using a dedicated conversion set, providing an additional way to wear the timepiece. These design features combine functional versatility with references to Lillard’s personal history.

A Tissot ambassador since 2021, Lillard participated in the design process, contributing ideas drawn from his career and personal experiences.

Damian Lillard said, “One thing that really resonated with me while working with Tissot was seeing how every part has a purpose. A watch comes together through countless components, details and people, all contributing to the final piece. When I think about my own path, I see a lot of similarities.”

The PRX Skeleton Damian Lillard Special Edition was scheduled to launch on October 21, 2026, coinciding with the Portland Trail Blazers’ season opener against the Phoenix Suns. The release follows Tissot’s participation in the team’s annual Fan Fest on October 4, which marked Lillard’s return to Portland after a period away from the court due to injury.

With its skeleton dial, burgundy finish, and interchangeable strap options, the new edition extends Tissot’s PRX Skeleton range through a collaboration that connects basketball culture with contemporary Swiss watch design.

Black Dog Triple Gold Reserve Scotch Whisky has collaborated with fashion designer Manish Malhotra to introduce a limited-edition festive expression, bringing together the whisky brand’s heritage and the designer’s signature couture aesthetics. The collaboration focuses on festive gifting and entertaining, combining packaging design inspired by Indian celebrations with the brand’s Scotch whisky offering.

The limited-edition design draws on traditional Indian festive motifs, interpreted through Manish Malhotra’s design approach. A gold-on-gold colour palette connects the whisky brand’s identity with the designer’s visual style, while floral patterns, botanical elements and ornamental detailing add depth to the packaging.

The design extends across the outer monocarton and accompanying glass, with the floral artwork carried across both elements to create a coordinated presentation. The limited edition is positioned as a festive gifting option, designed for occasions involving celebrations and social gatherings.

Manish Malhotra said, “Celebrations have always held a special place in my design journey. So much of my work has been about creating for moments that bring people together, from bridal and festive couture to the occasions that become a part of our most cherished memories. Collaborating with Black Dog felt like a natural extension of that journey. What drew me to the brand was its strong heritage, appreciation for craftsmanship, and its understanding of how the right details can elevate a moment. Bringing our two worlds together has been an opportunity to create something that feels distinctive yet authentic to both, with a shared appreciation for celebrating the moments that matter.”

Varun Koorichh, Vice President Marketing, International Whiskies, Diageo India shared, “The festive season is a time when we slow down, come together and savour the moments that make celebrations memorable, which is what Black Dog stands for. Bringing Manish Malhotra on board felt like a natural fit, given how closely his work has become associated with some of India’s most memorable celebrations. His design sensibility has enabled us to take Black Dog Triple Gold Reserve beyond the whisky itself, creating a limited-edition expression that adds a new dimension to gifting, entertaining, and celebrating during the festive season.”

The collaboration adds a design-led element to Black Dog Triple Gold Reserve’s festive offering, using customised packaging to connect the whisky brand with Indian celebrations and the gifting market. The limited-edition release brings together the brand’s established identity and Manish Malhotra’s design sensibility for the festive season.