The new additions focus on exfoliation and daily cleansing, combining active ingredients with plant-based formulations.
Swiss Beauty has launched its festive campaign, ‘We Got You’, featuring Taapsee Pannu, highlighting makeup performance, consumer confidence and self-expression through an energetic wedding celebration narrative.
Moving beyond conventional body lotions, the collection features five formulations developed for specific skin requirements.
The campaign brings Korean skincare routines into the context of India's festive celebrations, including pujas, Diwali gatherings and festive parties.
The range is AYUSH-certified, 100 percent vegan and dermatologically tested, and is formulated without sulphates, parabens or artificial colours.
The brand has also introduced the Maybelline New York Festive Express, a city-based campaign celebrating regional culture and traditions.
The Spring Summer 2027 collection features relaxed silhouettes designed to encourage comfort and individual expression.
The campaign comes ahead of Navratri, when demand for beauty and grooming services typically rises as consumers prepare for festive celebrations.
Through the collection, KIKO Milano is bringing together makeup, festive design and personal expression for the seasonal market.
Centred on the question, 'Who wore who?', the campaign uses a mystery-led approach to build anticipation around the new collection.
The latest addition, Ultra Facial Meltdown Recovery Cream, is designed to provide immediate relief for skin experiencing stress or irritation.
The campaign is aimed at consumers who increasingly experiment with skincare products, makeup and ingredient-led regimens.
The campaign film follows Tara Sutaria as she prepares for festive gatherings, showcasing how lip colour can serve as the finishing touch to different looks.
The investments will be made through minority stakes, allowing founders to retain ownership control while continuing to operate their businesses independently.
The appointment comes as H&M Beauty continues to grow its portfolio in India, offering products across makeup, fragrances, haircare, and body care categories.
Designed for easy application, the product delivers buildable colour, a natural-looking shine, and hydration in a lightweight, non-sticky formula.
With this collaboration, the company aims to further expand its reach among consumers while reinforcing its position in the body lotion and cream segment.
The launch comes as consumers increasingly seek skincare products that simplify multi-step routines while maintaining cleansing and skincare efficacy.
The product is positioned for a range of occasions, from college and workplace settings to social outings and daily use.
Set in the lead-up to a festive gathering, the campaign film captures interactions between family members as they prepare for the occasion.
The latest addition to the brand’s skincare range is designed to deliver long-lasting moisture without leaving behind a greasy or heavy feel.
Alongside the announcement, the brand has also unveiled its first digital campaign, titled ‘Made You Look’.
The company stated that all products have undergone independent third-party testing and certification, in addition to real-user evaluations.
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