Through the collection, KIKO Milano is bringing together makeup, festive design and personal expression for the seasonal market.
Centred on the question, 'Who wore who?', the campaign uses a mystery-led approach to build anticipation around the new collection.
The latest addition, Ultra Facial Meltdown Recovery Cream, is designed to provide immediate relief for skin experiencing stress or irritation.
The campaign is aimed at consumers who increasingly experiment with skincare products, makeup and ingredient-led regimens.
The campaign film follows Tara Sutaria as she prepares for festive gatherings, showcasing how lip colour can serve as the finishing touch to different looks.
The investments will be made through minority stakes, allowing founders to retain ownership control while continuing to operate their businesses independently.
The appointment comes as H&M Beauty continues to grow its portfolio in India, offering products across makeup, fragrances, haircare, and body care categories.
Designed for easy application, the product delivers buildable colour, a natural-looking shine, and hydration in a lightweight, non-sticky formula.
With this collaboration, the company aims to further expand its reach among consumers while reinforcing its position in the body lotion and cream segment.
The launch comes as consumers increasingly seek skincare products that simplify multi-step routines while maintaining cleansing and skincare efficacy.
The product is positioned for a range of occasions, from college and workplace settings to social outings and daily use.
Set in the lead-up to a festive gathering, the campaign film captures interactions between family members as they prepare for the occasion.
The latest addition to the brand’s skincare range is designed to deliver long-lasting moisture without leaving behind a greasy or heavy feel.
Alongside the announcement, the brand has also unveiled its first digital campaign, titled ‘Made You Look’.
The company stated that all products have undergone independent third-party testing and certification, in addition to real-user evaluations.
The collaboration combines Huda Kattan’s expertise in beauty with Cardi B.’s signature confidence and distinctive style.
The brand stated that efficacy claims associated with the products are based on external clinical studies conducted in May 2026.
As part of the campaign, MARS introduced its mascot, MARSIE, to consumers through a three-day activation in Mumbai.
The AW26 portfolio arrives as several major entertainment properties reach key milestones.
The new collection combines Swiss Beauty’s focus on trend-led beauty products with elements inspired by the wizarding world of Harry Potter.
The campaign highlights the people who offer support and companionship in everyday life, including friends, colleagues, siblings, and even pets.
Launched on 20 August 2026, the campaign is available exclusively through The Face Shop and Palmonas websites until Raksha Bandhan.
The appointment of Shah Rukh Khan marks a new chapter for the company.
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