Maybelline New York Introduces India-Exclusive Mithai-Inspired Festive Collection

PepsiCo India has expanded Quaker's product portfolio beyond breakfast foods with the introduction of Quaker Protein Ladooz and Quaker Protein Chikki Bites. The new products are available in Rose Dry Fruit Ladooz and Ragi Choco Chikki Bites variants, priced at Rs 10 each. The launch marks the brand's entry into traditional Indian snacking formats as part of the company's focus on expanding its Better-for-You snacking portfolio.

Made with oats, the products contain 12 percent protein and high fibre. They are also formulated without artificial flavours or palm oil. Through the new offerings, Quaker aims to bring oats-based nutrition into familiar Indian snack formats while catering to consumers seeking convenient and affordable food options.

The launch follows findings from The State of Protein & Fibre in Urban India, a study conducted by PepsiCo India in collaboration with Euromonitor International and the Indian Institute of Millet Research (IIMR). The research examined consumer awareness of protein and fibre and how these nutrients feature in everyday diets.

Saakshi Verma Menon, Chief Marketing Officer – Foods, PepsiCo India said, “At PepsiCo India, we are evolving our Foods portfolio to meet the changing needs of consumers and offer greater choice across snacking occasions. Better-for-You innovation is a key part of this journey. Our consumer insights, reinforced by our research on protein and fibre intake trends, point to an opportunity to make these ingredients more accessible and easier to incorporate into everyday diets. With Quaker® Protein Ladooz and Chikki Bites, we are bringing together the nutritional benefits of oats with much-loved Indian snacking formats, making nutrition more relevant in snacking rituals. This advances our ambition to democratize protein and fibre by bringing together familiarity, convenience and affordability. As we continue to strengthen our portfolio, our focus remains on creating innovations that respond to evolving consumer needs and make better choices accessible to more Indians.”

Sriram Iyer, Marketing Director – Quaker, PepsiCo India shared, “Quaker has long been synonymous with the goodness of oats in India, and with this launch it is bringing its trusted nutrition credentials to the snacking category. Ladoo and chikki are formats Indians already enjoy and understand, making them a natural canvas for us to bring together oats, protein and fibre in a familiar and enjoyable way. Our new campaign brings this proposition alive through a daily dilemma – why should choosing nutrition mean compromising on taste? With Protein Ladooz and Chikki Bites, we are excited to expand the role Quaker® can play in consumers’ lives and begin a new chapter for the brand in India.”

To promote the new products, Quaker has also released a television commercial set on a college campus. The film follows two friends taking a break between classes, with one browsing snack options on her phone and rejecting products that require a compromise between taste and nutrition. Her friend then introduces her to Quaker Protein Ladooz and Chikki Bites.

The campaign uses the familiar swipe-left gesture to communicate the idea that consumers should not have to sacrifice taste when choosing snacks that align with their nutritional preferences. Through the product launch and advertising campaign, PepsiCo India is looking to extend Quaker's presence into additional snacking occasions and expand its offerings in the better-for-you food segment.

Figaro Multipurpose Olive Oil, part of Deoleo, a global olive oil company, has expanded its product portfolio in India with the introduction of new packaging formats. The updated range includes 250 ml and 500 ml PET bottles, alongside refreshed 45 ml and 100 ml packs, catering to households with different consumption patterns and usage requirements.

The expansion aims to provide consumers with greater flexibility in choosing pack sizes, whether they require smaller quantities for occasional use or larger bottles for regular household consumption. The new formats are intended to improve product accessibility across different purchase occasions.

Figaro Multipurpose Olive Oil has been present in Indian households for more than four decades, building brand recognition and consumer trust across generations. With the latest packaging update, the company is looking to maintain its established market presence while adapting to changing consumer preferences and purchasing habits.

The four PET bottle formats retain the brand's existing visual identity, featuring the Figaro logo, olive and oil-drop graphics, and the Figaro Multipurpose Olive Oil branding. The bottles also feature an ergonomic design and flip-top caps to support ease of handling and dispensing. Additionally, the side panel carries the phrase “Jaitoon Ka Tel”, incorporating a familiar Indian-language reference to olive oil.

Satarupa Majumdar, Director, Marketing and Innovation for India at Deoleo said, “As consumer needs and purchase habits continue to evolve, we are focused on making Figaro Multipurpose Olive Oil more accessible across different usage occasions and household needs. The new bottle formats reflect our consumer-centric approach, helping households choose what works best for them while retaining the quality and trust associated with Figaro Multipurpose Olive Oil. This refresh reflects our commitment to keeping the brand relevant to today’s consumers while building on its strong legacy in India.”

Figaro Multipurpose Olive Oil is among the brand's fast-selling products in India. The expanded portfolio is expected to offer consumers more choices across pack sizes and price points, allowing the company to cater to a broader range of household requirements.

The new packaging formats will be available through Figaro's distribution network across general trade outlets, modern retail stores and e-commerce platforms. By expanding its pack-size options, the brand aims to strengthen consumer access across multiple retail channels while building on its longstanding presence in India's edible oil market.

Sirona, an Indian period care and women's wellness brand, has introduced its ‘Unpause Menopause’ campaign to encourage open conversations about menopause and address the stigma and age-related biases associated with this stage of women's health. Built around the message "Cut the noise. Start the conversation," the initiative aims to help women discuss their experiences without hesitation or embarrassment.

While conversations around menstruation and reproductive health have gained greater visibility, menopause remains a relatively underdiscussed subject. Through the campaign, Sirona aims to highlight the physical symptoms and everyday challenges associated with the transition, including itchy ears, joint aches, pins and needles, burning mouth, dizziness, ringing ears, heart palpitations, changes in body odour and dry, gritty eyes.

The campaign seeks to challenge the perception that menopause is a phase women must manage privately, while encouraging greater awareness of its varied symptoms and effects on everyday life.

The initiative follows Sirona's WTF (What the Flow) campaign, which was introduced last year to address menstrual health taboos. Featuring Anshula Kapoor, Suchitra Krishnamoorthi, Kiran Rao, Tisca Chopra and others, the campaign aimed to bring conversations around periods into the mainstream. With ‘Unpause Menopause’, the brand is extending its women's health awareness efforts to another life stage that often receives limited public attention.

To mark World Menopause Day on October 18, Sirona began a campaign featuring voices from across India sharing their experiences, symptoms and perspectives on menopause. On October 21, the brand released the ‘Unpause Menopause’ film alongside a series of expert conversations featuring doctors, specialists and women who have experienced the transition. The content addresses common questions about menopause and is available on Sirona's YouTube channel and Instagram page. The campaign also encourages participation through #UnpauseMenopause.

Deep Bajaj, Re-founder and CEO, Sirona said, “With WTF, we saw what happens when you simply give a difficult conversation the space it deserves, women responded because they finally felt seen. Menopause deserves the same. Women have spent years navigating it in silence, often without the right information, the right words, or even the awareness that what they're experiencing is menopause at all. As a brand, we've always believed the first step to better health is an honest conversation. We normalised talking about periods. We normalised talking about intimate hygiene. Menopause is no different. With Unpause Menopause, we simply want to start that conversation. Because something this universal should never have to be whispered.”

Alongside the awareness campaign, Sirona has developed a menopause care range featuring products designed to address symptoms associated with hormonal changes. The portfolio includes an at-home Menopause Test Kit, which uses a follicle-stimulating hormone (FSH) urine test and provides results in 10 minutes.

The range also includes a Cooling Mist for Hot Flash Relief, formulated with peppermint, aloe vera and cucumber; a Skin Balancing Cream containing hyaluronic acid, ceramides and soy isoflavones; and a Menopause Intimate Cream designed to address dryness and irritation.

Through the campaign and its menopause care portfolio, Sirona is focusing on increasing awareness, encouraging informed conversations, and providing accessible products for women's health needs during menopause.

The Bare Bar, a handcrafted personal care brand, has introduced Kahaniyan, a festive collection of six handcrafted soaps inspired by the colours, fragrances, traditions, and everyday celebrations of six cities in Rajasthan. Designed for the festive season and subsequent gifting occasions, the collection draws on the founder's personal memories of the state and translates them into soaps featuring city-inspired designs and fragrances.

Based on the idea that every festival tells familiar stories, Kahaniyan captures moments associated with Indian celebrations, including preparing for festivities, dressing up, decorating homes and offering prayers. The collection combines these traditions with the architectural styles, local crafts, colours and sensory experiences associated with Rajasthan's cities.

The six soaps include Kesariya Dunes from Jaisalmer, inspired by its golden sand dunes, yellow sandstone architecture and saffron hues, with notes associated with haldi, chandan, ubtan and saffron. Gulabi Jharokha from Jaipur draws on the city's pink architecture, Hawa Mahal, jharokha windows, Leheriya textiles and rose fragrances.

Jodhpur Chandni reflects Jodhpur's blue-washed streets, peacocks, blue pottery and the earthy scent of rain-soaked soil. Mogra Mahal, inspired by Udaipur, combines references to the city's lakes, ivory marble architecture and evening prayers with mogra and harsingar blossoms. The soap also features crushed mogra petals and a flower stamp reflecting Rajasthan's block-printing traditions.

The remaining variants are Khus Ki Jaali from Kota, inspired by Kota Doria sarees, intricate patterns and the cooling fragrance of khus sharbat, and Anar from Bikaner, which draws on the city's red sandstone architecture, the symbolism of pomegranates and the auspicious colours of haldi and kumkum.

At the centre of the collection is a four-soap festive gift set featuring Kesariya Dunes, Gulabi Jharokha, Jodhpur Chandni and Mogra Mahal. The soaps are presented in an illustrated gift box, accompanied by a story card explaining the inspiration behind the collection. Together, the four variants represent different stages of a festive day, from the morning bath and daytime preparations to lighting the home at dusk and offering prayers in the evening.

The collection is intended for occasions beyond Diwali, including Dussehra, Bhai Dooj, Eid, weddings, housewarmings, and other gifting events. Consumers can purchase the four-soap gift set or select individual variants based on their preferences.

The Kahaniyan Festive Gift Set is priced at Rs 1,599, while each of the six individual 85g soaps is priced at Rs 449. The collection will be available through The Bare Bar's website.

“Growing up in Rajasthan, I experienced festivals through vibrant colours, familiar scents and the little details of everyday life. With Kahaniyan, I wanted to bring those memories to life through six handcrafted soaps inspired by Rajasthan’s cities, traditions and festive spirit. This collection is close to my heart, a little piece of where I grew up, made by hand. No two bars are alike, and each carries a story of its own,” said Radhika Mukhija, Founder, The Bare Bar.

Through Kahaniyan, The Bare Bar brings together regional influences, handcrafted products, and festive gifting, using Rajasthan's cultural traditions as the foundation for a collection aimed at consumers seeking alternatives to conventional festive gifts.

Mia by Tanishq, the contemporary fine jewellery brand from Titan Company, has launched Lightscapes, a new festive collection featuring more than 230 designs across plain gold, natural diamonds and coloured stones. Inspired by festive lights and their symbolism of joy, hope and togetherness, the collection combines contemporary design with traditional influences and versatile styling.

The launch targets consumers seeking fine jewellery for festive celebrations, weddings, gifting and everyday wear, reflecting the growing demand for jewellery that combines occasion-led appeal with everyday versatility.

Jewellery Designed for Festive and Everyday Wear

The Lightscapes collection features a range of jhumkis, sculptural danglers, necklaces, pendants, rings and bracelets in 9KT and 14KT gold. Most pieces are priced under Rs 50,000, positioning the collection as an accessible option for self-purchase and festive gifting.

Drawing inspiration from cascading lights, shimmering water reflections and flickering flames, the designs incorporate fluid gold forms, intricate diamond arrangements, layered silhouettes and distinctive surface textures. Specialised finishing techniques add depth and dimension to the gold pieces, creating designs that can transition between everyday styling and festive occasions.

The collection builds on Mia's brand philosophy, 'Precious, Every Day', which positions fine jewellery as an expression of personal style beyond special occasions.

Colour Edit Adds 67 Gemstone Designs

The collection also includes Mia Lightscapes – Colour Edit, featuring 67 designs crafted in 9KT gold and highlighted by coloured stones in distinctive cuts, including custom tilak, hexagonal, kite, baguette and octagonal shapes.

The edit includes everyday studs, colourful pendants, stackable rings, cocktail rings and lariat necklaces. It also features contemporary interpretations of Navratna jewellery, convertible hoops and drop earrings designed to offer multiple styling options.

The use of vibrant gemstones and varied cuts adds another dimension to the collection, catering to consumers seeking colourful jewellery that complements both festive ensembles and everyday outfits.

Brand Focuses on Contemporary Fine Jewellery

Commenting on the launch, Shyamala Ramanan, Business Head, Mia by Tanishq, said consumer preferences are increasingly shifting towards jewellery that balances contemporary aesthetics with versatility and can be worn across celebrations and everyday occasions.

She added that Lightscapes translates this shift into a collection that combines festive inspiration, distinctive design and everyday relevance. The brand aims to make contemporary fine jewellery more accessible through its growing retail network and e-commerce platforms.

Ishita Kumar, Head of Design, Mia by Tanishq, said the collection draws on light as a universal symbol of joy, hope and togetherness. The design language translates festive lights into layered necklaces and cascading hoops, the sparkle of floating diyas into diamond-studded open rings, and the movement of flames into feminine necklace designs.

The collection is available across more than 320 Mia by Tanishq stores nationwide, through the Mia app and on the brand's official website, miabytanishq.com.

With Lightscapes, Mia by Tanishq is strengthening its festive jewellery portfolio while emphasising versatile designs, accessible price points and contemporary fine jewellery for modern consumers.

Contraband, the fragrance brand founded by Ananya Birla, has launched a new Eau de Parfum, 5 PM Somewhere, as it looks to expand its retail presence across India. The launch took place on October 18, with Birla unveiling the fragrance through a light display across the Bandra-Worli Sea Link in Mumbai.

The new fragrance follows a fougère oriental profile, combining fresh, spicy and warm notes. It opens with bergamot and spice, followed by lavender at the heart, with coconut and tonka forming the base. The product is available in three sizes: 20 ml priced at Rs 1,400, 50 ml at Rs 3,000, and 100 ml at Rs 4,700.

The launch comes as Contraband approaches 100 premium retail outlets across India. Its products are available through retail partners including Parcos, Nykaa On Trend, Nykaa Luxe and Shoppers Stop, as well as selected airport stores in Lucknow, Ahmedabad, Jaipur and Mumbai. The brand also sells through its direct-to-consumer website and online platforms such as Nykaa, Amazon, Blinkit and Zepto.

Contraband has a presence across major metropolitan markets and smaller cities, including Pune, Lucknow, Bhopal, Guwahati, Thiruvananthapuram, Kochi, Coimbatore and Noida. According to the company, its business is concentrated in South, West and North India, with demand growing across these regions.

The brand plans to double its retail footprint to 200 premium outlets by the end of 2027. It also intends to introduce five to six new fragrances next year, with each product taking approximately 12 months to develop under its research and quality processes.

Contraband has also announced plans for a major women's fragrance launch towards the end of 2026. The upcoming product will mark the brand's entry into the Parfum segment.

Launched in 2025 under Birla Cosmetics Private Limited, Contraband is part of the company's broader beauty and personal care portfolio. The business also includes LOVETC, its colour cosmetics brand, as it seeks to build a portfolio of homegrown beauty labels for Indian consumers.

Lifestyle technology accessories brand U&i has launched a new range of wireless audio and power products ahead of the festive season, expanding its portfolio across portable entertainment, personal audio and fast-charging solutions.

The latest collection includes Wireless Sunglasses, five Sonic Series portable speakers, a 100W Party Box wireless speaker, a Hotspot Series wireless neckband and Flash and Elite Series power banks. Priced between Rs 299 and Rs 5,749, the products will be available across leading retail stores in India.

The launch targets consumers looking for accessible technology accessories for everyday use, entertainment and festive gifting.

Commenting on the launch, Paresh Vij, Director, U&i, said the new portfolio aims to address different consumer needs, including listening to music, hands-free communication, device charging and portable entertainment. He added that the products reflect the brand’s focus on combining functionality, portability and accessible technology.

Wireless Audio and Portable Speakers

The new Wireless Sunglasses (UiGD 3663) combine eyewear with built-in wireless audio. The product features 360-degree sound, Bluetooth 5.6 connectivity, IPX5 water resistance and up to five hours of battery life. Users can control music playback, adjust volume and manage calls. The device is priced at ₹849.

U&i has also introduced five models under its Sonic Series, catering to different audio and portability requirements.

The Sonic 26 (UiBS 5346) and Sonic 17 Mini (UiBS 630) feature 5W output and True Wireless Stereo (TWS) functionality, allowing users to pair two compatible speakers. Priced at ₹349 and ₹299, respectively, the speakers offer up to four and five hours of playback.

The Sonic 8 (UiBS 5283) features 12W output, dual 52mm speaker drivers, Bluetooth 5.3 connectivity and up to 10 hours of playback. It also includes a mobile holder and is priced at ₹499.

The Sonic 25 (UiBS 5193) offers 8W output, Bluetooth 5.4 connectivity and up to six hours of playback. It features a woven lanyard for portability and is priced at ₹399.

The Sonic 22 (UiBS 3249) also delivers 8W output, Bluetooth 5.4 connectivity and up to five hours of playback. The speaker supports TWS functionality and is priced at ₹349.

For consumers seeking higher-powered audio, the Party Box Wireless Speaker (UiBS 7011) comes with 100W output, Bluetooth 5.0 connectivity, a remote control and a multifunctional control panel. The product is priced at ₹5,749.

Neckband and Power Banks Expand the Portfolio

The Hotspot Series Wireless Neckband (UiNB 6813) is designed for everyday music listening and calling. It features Bluetooth 5.4 connectivity, a 10mm driver, up to 50 hours of talk time, magnetic on/off functionality and a vibration feature for call notifications. The neckband is priced at ₹749.

In the power accessories segment, U&i has introduced two new power banks aimed at consumers seeking portable charging solutions.

The Flash Series Power Bank (UiPB 0027) features a 10,000mAh battery, 33W output, Power Delivery (PD) fast charging, USB and Type-C connectivity, and a smart-chip charging system. It is priced at ₹1,099.

The Elite Series Power Bank (UiPB 0045) also comes with a 10,000mAh battery and offers 17W output, USB and two Type-C power output options. The device is priced at ₹749.

With the latest launches, U&i is expanding its presence across multiple technology accessory categories, bringing together personal audio, portable speakers and charging products at different price points. The festive-season portfolio gives the brand an opportunity to reach consumers seeking affordable technology products for personal use and gifting.

Indian luxury fashion house Abu Jani Sandeep Khosla is returning to London as part of its 40th-anniversary celebrations, presenting a curated showcase of its collections at The Inner Circle, Selfridges, 40 Duke Street, from October 20 to 30, 2026.

The 11-day showcase will feature the House’s couture, diffusion menswear and handbag collections, offering UK customers an immersive experience of its signature design aesthetic, craftsmanship and Indian textile traditions. The presentation will include private appointments and personalised shopping experiences for clients.

The showcase will bring together some of the House’s signature creations, including Ajrakh, Crushed Silk and Mirror Work, alongside Asal, its diffusion collection, and Mard, its menswear line. The collections highlight the brand’s approach to reinterpreting traditional Indian crafts through contemporary luxury design.

Over four decades, Abu Jani Sandeep Khosla has built its identity around elaborate craftsmanship, maximalist aesthetics and the reinvention of traditional techniques. Its designs combine intricate detailing, rich textiles and an expressive approach to glamour.

London Remains a Key International Market

The return to Selfridges builds on the House’s longstanding relationship with London and the British luxury retail market. The designer duo has previously held several exhibitions at Selfridges and operated a standalone store on Beauchamp Place in Knightsbridge for 12 years.

The latest showcase reinforces London’s role in the brand’s international journey and provides an opportunity to engage with its global clientele through a premium retail environment.

Commenting on the showcase, designers Abu Jani and Sandeep Khosla said that London has remained integral to their relationship with international customers. They highlighted the importance of presenting the House’s maximalist aesthetic and Indian craftsmanship to a global audience, describing the return to London and Selfridges during the brand’s 40th year as a homecoming.

The anniversary showcase reflects the continued importance of international retail partnerships and experiential luxury presentations in connecting Indian designer labels with global consumers.

U&i, an Indian mobile accessories and consumer electronics brand, has introduced a new range of wireless audio and power products in India. The portfolio includes wireless sunglasses, five Sonic Series portable speakers, a 100W Party Box speaker, a wireless neckband and two power banks. 

Priced between Rs 299 and Rs 5,749, the products will be available through leading retail stores across India. The new range targets consumers seeking audio accessories and portable charging solutions for everyday use, travel and entertainment.

The new Wireless Sunglasses (UiGD 3663) combine eyewear with wireless audio functionality. The device features built-in speakers, Bluetooth V5.6 connectivity, a 10-metre operating range and up to five hours of battery life. It also supports music playback controls and hands-free calling, along with IPX5 water resistance and Type-C charging.

The Sonic Series includes five portable wireless speakers with different power outputs and battery capacities.

Sonic 26 (UiBS 5346): Offers 5W output, up to four hours of playback and True Wireless Stereo (TWS) functionality.

Sonic 17 Mini (UiBS 630): Features 5W output, up to five hours of playback and TWS support.

Sonic 8 (UiBS 5283): Comes with 12W output, Bluetooth V5.3 connectivity, dual 52mm drivers and up to 10 hours of playback. It also includes a mobile holder.

Sonic 25 (UiBS 5193): Features 8W output, Bluetooth 5.4 connectivity, up to six hours of playback and a 10-metre transmission range.

Sonic 22 (UiBS 3249): Offers 8W output, Bluetooth V5.4 connectivity and up to five hours of playback.

The speakers support TWS functionality, allowing compatible units to be paired for stereo playback.

The Party Box Wireless Speaker (UiBS 7011) features 100W output and Bluetooth 5.0 connectivity. It also includes a remote control and a multifunctional control panel for managing playback.

The Hotspot Series Wireless Neckband (UiNB 6813) is designed for music playback and calling. It features Bluetooth V5.4 connectivity, a 10mm driver unit and up to 50 hours of talk time. Additional features include magnetic on/off functionality, vibration alerts and voice-changing functionality.

U&i has also expanded its charging accessories portfolio with two power banks, both featuring 10,000mAh battery capacities. The Flash Series Power Bank (UiPB 0027) supports 33W output and Power Delivery (PD) fast charging. It includes USB and Type-C connectivity, along with a smart-chip charging system. The Elite Series Power Bank (UiPB 0045) offers 17W output and features USB and two Type-C power output options.

Commenting on the product range, Paresh Vij, Director of U&i, said, “Consumers today increasingly look for technology that fits seamlessly into their everyday lifestyles. With this new portfolio, we wanted to bring together products that offer convenience across different use cases, whether it is listening to music, staying connected, powering devices, or enjoying entertainment on the go. The Wireless Sunglasses, along with the new audio and power solutions, reflect our focus on combining functionality, portability, and accessible technology.”

PAC Cosmetics has introduced the Bare Basics Eyeshadow Palette in India at a price of Rs 695. The new makeup product is available in two variants, Petal Pink and Smoky Brown, with six shades in each palette.

The palette combines matte and shimmer finishes, offering colour options for everyday makeup and more defined eye looks. According to the brand, the product is designed for smooth application, easy blending and colour payoff in a single swipe.

The Bare Basics Eyeshadow Palette is available in Petal Pink and Smoky Brown. Petal Pink features shades intended for soft, rosy eye makeup, while Smoky Brown offers neutral and deeper tones.

Each palette contains six shades that can be used individually or blended to create different eye makeup looks. The product is designed to accommodate both simple daytime makeup and more elaborate evening looks. PAC Cosmetics states that the palette has a smooth texture intended to support blending with minimal fallout.

Avélon Luxe has partnered with Ferrari for international motorsport events, becoming an Official Hypercar Partner of Ferrari AF Corse in the FIA World Endurance Championship (WEC) and a Regional Partner for the Ferrari Challenge Trofeo Pirelli Middle East.

Announced on October 19, 2026, the partnership is aimed at strengthening the connection between Ferrari’s motorsport programmes and Indian luxury consumers through exclusive access, premium hospitality and curated experiences. According to Avélon Luxe, it is the first Indian company to partner with Ferrari Endurance and Corse Clienti.

The association will also connect Avélon Luxe with Ferrari’s motorsport heritage, including the 24 Hours of Le Mans, one of the major events in endurance racing.

As part of the partnership, Avélon Luxe will be associated with the Future Ferrari Champion Award, which recognises the fastest driver under 25 in the Ferrari Challenge Trofeo Pirelli Middle East.

The collaboration is expected to create opportunities for Indian enthusiasts to engage with Ferrari’s motorsport activities through curated experiences and hospitality offerings. Further details about the partnership are expected to be announced in 2027.

Antonello Coletta, Global Head of Ferrari Endurance and Corse Clienti, said, “We are proud to welcome Avélon Luxe as the first Indian partner in the history of Ferrari Endurance and Corse Clienti. This partnership offers an important opportunity to strengthen our connection with India, while also supporting young talent through the Future Ferrari Champion Award, dedicated to the fastest Under-25 driver in the Ferrari Challenge Trofeo Pirelli Middle East.”

Avélon Luxe operates as a platform for ultra-luxury products and curated experiences, aiming to connect Indian customers with international luxury brands. Its offering focuses on personalised services, access to luxury marques and experiences tailored to individual client preferences.

The Ferrari association adds an international motorsport dimension to the company's luxury portfolio. It also provides a platform for Avélon Luxe to develop further collaborations centred on premium experiences and hospitality.

The company is backed by founders with business interests across investment management, aviation and automotive retail. Through its partnership with Ferrari, Avélon Luxe plans to build its presence in the luxury experiences segment in India.

Bata India has introduced its festive campaign, ‘Comfort, but Make It Festive’, featuring actor Rakul Preet Singh, as the footwear retailer focuses on combining comfort with festive fashion. As part of the campaign, the company partnered with Vegas Mall in Delhi to host a Dandiya Night on October 18, 2026, which attracted more than 6,000 visitors, according to the company.

The campaign, announced on October 19, centres on footwear designed for festive occasions, with an emphasis on comfort, contemporary styling and everyday wearability. It includes an advertising film, digital engagement initiatives and on-ground consumer experiences aimed at connecting the brand with shoppers during the festive season.

The campaign draws on the idea that consumers want footwear suited to festive dressing without compromising on comfort. Rakul Preet Singh features in the campaign, bringing her personal approach to footwear choices into the brand's communication.

The actor has spoken about moving away from heels while recovering from a back injury, a decision that aligns with the campaign's focus on comfortable footwear for celebrations.

Commenting on the collection, Rakul Preet Singh said, “Bata’s festive collection brings a fresh, contemporary feel to the comfort I’ve always associated with the brand. The detailing makes the flats feel special, and the extra cushioning matters to me now that I’m more mindful of my footwear choices. It’s exciting to see how Bata is evolving and bringing in styles that are of the moment. That’s what celebrating festivals means to me: feeling dressed for the occasion and completely at ease.”

Dandiya Night at Vegas Mall Draws 6,000-Plus Visitors

As part of its on-ground campaign activities, Bata India organised a Dandiya Night at Vegas Mall, Delhi, on October 18. The event attracted more than 6,000 visitors, providing the retailer with an opportunity to engage directly with consumers through a festive experience.

The event extended the campaign beyond digital advertising and product communication, connecting the footwear brand with shoppers during the festive period. The initiative also highlighted the role of experiential marketing in bringing retail brands closer to consumers through community events and seasonal celebrations.

Jasleen Kaur, Head of Marketing at Bata India, said, “Our festive campaign builds on a simple consumer insight: people want to feel dressed for the occasion and comfortable enough to enjoy it. With ‘Comfort, but make it festive’, we bring that thought to life through contemporary designs that combine festive style with comfort. Rakul’s personal experience and her approach to footwear make her a relatable voice for this message. Through the campaign and our consumer experiences, we invite people to discover how Bata is evolving its styles while keeping comfort at the heart of the brand.”

The campaign also includes a social media contest inviting consumers to tag friends who prefer comfortable flats over heels for a chance to win Bata hampers.

The festive footwear collection is available through Bata stores, the Bata mobile application and leading e-commerce platforms. The multi-channel distribution approach allows consumers to access the products through both physical retail outlets and online platforms.

Through the campaign, Bata India is positioning comfortable footwear as an option for festive occasions, including family gatherings, celebrations and social events.

FURR, a Gen Z-focused grooming and personal care brand, is expanding its hair styling portfolio with a new range of appliances and hair care products. Announced on October 21, 2026, the range includes an automatic hair curler, a 3-in-1 multi-styler and a split end trimmer, targeting consumers seeking at-home hair styling solutions.

The products will be available through the brand's website, with prices ranging from Rs 400 to Rs 3,999. The expansion adds to FURR's existing hair styling portfolio, which includes the Flyaway Fix Styling Stick, hair perfume and scalp massager.

The brand also plans to introduce dry shampoo and hair styling mousse, further extending its offerings across everyday hair care and styling.

The new range is designed to address different hair styling needs, from creating curls and experimenting with hairstyles to managing split ends and completing everyday grooming routines.

FURR is targeting women aged 18 to 35, including Gen Z consumers, college students and young working professionals. The brand aims to make hair styling more accessible to consumers who want to experiment with different looks without relying on frequent salon visits.

Commenting on the launch, Rithish Kumar, Co-founder of Pee Safe, said, "At FURR, we aim to make personal care more accessible by creating products that fit into everyday life. Hair styling is becoming an important part of self-expression, especially among younger consumers who discover new looks through social media. With this range, we want to make styling easier and encourage consumers to experiment with their looks. We aim to establish FURR as a trusted name in grooming and personal care by offering convenient, go-to solutions that meet evolving consumer needs."

FURR plans to support the range through creator-led content, short-form videos and styling tutorials. The brand's communication strategy will focus on product demonstrations, everyday grooming requirements and ways to recreate different hairstyles at home.

Social media platforms and beauty creators have become important channels for consumers discovering styling techniques and personal care products. FURR aims to use these formats to demonstrate how its appliances and complementary products can fit into daily routines simpler, especially for those who are just starting to experiment with their hair."

FURR operates across grooming, body care, foot care and hair styling categories, with a focus on products designed for at-home and on-the-go use.

The latest addition expands the brand's presence in hair styling by bringing appliances and complementary hair care products under one portfolio. The planned introduction of dry shampoo and hair styling mousse is expected to add further options for consumers seeking everyday hair maintenance and styling products.

With the expansion, FURR is looking to strengthen its position in India's grooming and personal care market by targeting younger consumers through accessible products, digital discovery and at-home styling solutions.

Timex Group India has introduced a festive digital campaign titled Analog Life: For the Moments Worth Celebrating, encouraging consumers to be present during celebrations and spend time with family and friends. The campaign extends the brand's “Analog Life. Make Time Yours.” philosophy, connecting its watch portfolio with everyday experiences and festive occasions.

Released on October 21, 2026, the campaign film focuses on the preparations and responsibilities that often accompany festive gatherings. Through a relatable narrative, the film highlights how last-minute arrangements and digital distractions can prevent people from fully enjoying celebrations.

The campaign reinforces Timex's effort to build a connection with consumers beyond its products by associating its watches with personal experiences and occasions.

The film follows a host managing several responsibilities while preparing for a festive gathering. As he attends to arrangements, guests and phone calls, he becomes increasingly occupied with ensuring that everything runs smoothly.

A Timex watch gifted by a friend serves as a reminder to pause and participate in the celebration. The narrative then shifts towards shared activities, including card games, Polaroid photography, dancing and conversations, highlighting the role of personal interactions in festive occasions.

The watch features as a symbolic reminder that time is not only measured but also experienced through moments spent with others.

Commenting on the campaign, Deepak Chhabra, Managing Director of Timex Group India Limited, said, “We see the festive season as an opportunity to strengthen Timex’s connection with consumers beyond the product itself. Through our Analog Life philosophy, we are building a brand platform that connects our watches with the experiences and occasions that matter to people. This campaign brings that philosophy to life through a familiar, relatable moment, reinforcing Timex’s role in helping consumers make time for what matters most.”

The festive campaign is part of Timex's broader effort to establish its Analog Life philosophy as a brand platform centred on intentional use of time and personal experiences.

Through the campaign, the company is positioning its watches as accessories associated with meaningful occasions, including festive gatherings and gifting. The film also encourages consumers to consider watches as gifts that can mark celebrations and shared experiences. The campaign is available digitally through the brand's social media channels.

Nestasia has introduced new designs to its officially licensed Minions PickSip 40 tumbler collection for Diwali 2026, expanding its home, kitchen and lifestyle portfolio with festive drinkware. The collection combines character-inspired illustrations, seasonal colours and festive messaging, positioning the products as everyday hydration accessories and gifting options.

The new range features tumblers in colours including black, pink and green, with illustrations of the Minions from Illumination's animated franchise. The designs incorporate festive phrases such as 'Light Up the Night' and 'Let the Sparks Fly', reflecting the Diwali theme.

The new designs are available through Nestasia's website, mobile application and retail stores across India. The PickSip 40 tumblers feature a carry handle and a dual sip-and-swig lid designed for everyday use. The new designs extend the brand's existing licensing collaboration with Universal Studios, which introduced officially licensed Minions merchandise to Nestasia's lifestyle portfolio earlier in 2026.

Through the latest additions, Nestasia is bringing character-led designs into its drinkware category, combining licensed entertainment properties with functional household and lifestyle products.

The festive collection also targets consumers looking for alternatives to conventional Diwali gifts, with colourful designs and familiar animated characters forming the central elements of the range.

Commenting on the launch, Aditi Murarka Agrawal, Co-founder of Nestasia, said, “At Nestasia, we are constantly exploring ways to make everyday products more expressive while retaining their functionality. The Minions bring a sense of fun and familiarity that resonates with audiences across generations. With these new PickSip 40 tumblers for Diwali, we have brought together the playful spirit of the characters and the vibrant colours of the festive season to create products that can be enjoyed every day and shared as gifts. We look forward to bringing more such designs to our customers through our licensing collaborations.”

Founded in 2019, Nestasia operates across home, kitchen, dining, décor, organisation and lifestyle categories. The company follows a design-led approach to product development and serves consumers through its digital platforms and retail network in India.

The Minions-themed Diwali collection adds to the brand's licensed merchandise portfolio, bringing entertainment-inspired designs into everyday consumer products. The move also reflects the use of character licensing across lifestyle categories, where brands introduce familiar intellectual properties into functional products and seasonal collections.

With the new PickSip 40 designs, Nestasia is extending its Minions collaboration into the festive shopping season while continuing to develop its presence across India's home and lifestyle retail market.

Samsonite has partnered with Warner Bros. Global Consumer Products to introduce the Batman Edition collection in India, expanding its licensed travel accessories portfolio through a collaboration inspired by the iconic DC superhero.

Announced in October 2026, the Batman x Samsonite collection includes luggage, backpacks and lifestyle accessories featuring design elements inspired by Batman. The range combines the character's visual identity with Samsonite's focus on functionality, durability and understated design.

The collection is aimed at both Batman fans and consumers seeking character-inspired travel products with a more subtle aesthetic. It uses deep black shades, carbon-inspired textures, tonal detailing and discreet Batman references rather than prominent character graphics.

The collection features three spinner suitcases in small, medium and large sizes, along with a rolling tote, three backpack designs, a briefcase, a clutch, an accessory pouch and a tech pouch.

Prices range from Rs 3,500 to Rs 22,400. The products are available at exclusive Samsonite stores across India and through the company's official website.

The collaboration draws on Samsonite's Aesthetic Engineering design philosophy, incorporating Batman-inspired details into selected product designs while retaining the functionality and construction associated with the luggage brand.

Commenting on the collaboration, Anushree Tainwala, Chief Business Officer and Executive Director Marketing at Samsonite India, said, “The Batman x Samsonite collaboration reflects a contemporary interpretation of Batman, inspired by qualities such as intelligence, precision, preparation, and strength without the need to be loud. We wanted to create something that feels distinctly Samsonite first, with Batman expressed through the details, making the collection relevant to an evolved, design-conscious audience.”

The partnership brings together Samsonite's travel products and Warner Bros.' intellectual property through a collection that extends the Batman franchise into luggage and everyday accessories.

Warner Bros. Global Consumer Products manages licensing and merchandising partnerships across entertainment franchises, working with licensees on products spanning fashion, toys, home décor and other consumer categories.

For Samsonite, the collaboration adds a pop culture-inspired range to its travel and lifestyle accessories portfolio. By incorporating familiar entertainment properties into functional products, the brand is targeting consumers who want to combine personal interests with everyday travel essentials.

Quick-commerce-first ice cream brand Ob & Gob has introduced a festive advertising campaign featuring former Indian cricketer and commentator Ravi Shastri alongside comedian and content creator Yuvraj Dua. Titled “Let’s Pop Some Cold Ones”, the campaign uses humour and cricket references to promote the brand’s sundae-in-a-can product format. The campaign builds on the familiar phrase “popping some cold ones” by giving it an ice cream-focused interpretation. The digital film uses the contrasting personalities of Shastri and Dua to create a humorous narrative around the brand’s packaged sundaes.

Set at a festive house party, the film centres on the anticipation surrounding Shastri’s reference to “cold ones”. The scene takes an unexpected turn when the products are revealed to be Ob & Gob’s sundae cans rather than beverages. The campaign uses this twist to connect the brand’s product format with festive gatherings and social occasions.

Commenting on the campaign, Arvind Ramachandran, Chief Marketing Officer, Dairy Day Ice Creams, said, “At Ob & Gob, we like to turn the familiar on its head and have a little fun while doing it. From our unapologetically playful packaging to our sundae-in-a-can format, everything about the brand is designed to surprise, delight and spark a little chaos. With ‘Let’s Pop Some Cold Ones’, we’ve taken a familiar phrase and given it an unexpected, ice-cream twist, brought to life by the wonderfully contrasting personalities of Ravi Shastri and Yuvraj Dua. As a quick-commerce-first brand, we’re building Ob & Gob for a generation that loves discovering new things, sharing a laugh and indulging on impulse.”

The campaign reflects the brand’s focus on short-form digital content and culturally relevant advertising to introduce its products to younger consumers. Ob & Gob has also used the term “popmaxxing” in its brand communication, linking the idea of opening its sundae cans with a playful consumption experience.

Ob & Gob is available through quick-commerce platforms, including Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, Amazon Now and BigBasket. According to the company, its distribution network covers metropolitan markets and tier 2 towns across southern and western India, with its presence extending to the Delhi NCR region.

The brand’s quick-commerce-first approach places digital availability at the centre of its distribution strategy, allowing consumers to order its ice cream products through online delivery platforms.

With its latest festive campaign, Ob & Gob is combining celebrity participation, comedy-led storytelling and digital distribution to build awareness for its sundae-in-a-can range. The initiative also reflects how ice cream brands are using entertainment-led marketing to connect product formats with consumer occasions and evolving purchasing habits.

As the festive season draws closer, Indian actor and style icon Malaika Arora highlights the role of statement accessories in occasion dressing, showcasing how fashion watches can add a distinctive finishing touch to both traditional and contemporary outfits.

Known for her bold fashion choices and contemporary aesthetic, Malaika’s approach to festive styling centres on individuality, confidence and expressive details. From celebratory gatherings to evening occasions, accessories can play an important role in defining an outfit, with watches offering a balance of functionality and style. Carefully selected timepieces can complement festive ensembles while adding character through distinctive silhouettes, design elements and refined accents.

Building on this approach to occasion wear, Versace presents a selection of watches that draw on the fashion house’s signature design language. The collection includes the V-Square Petite Watch, Apodis Lady and Millenium Lady, alongside other styles designed to complement different fashion preferences.

The varied designs provide options for festive styling, allowing wearers to pair statement timepieces with ethnic attire, contemporary outfits and occasion wear. With their distinctive detailing and recognisable design elements, the watches offer an additional styling element for those looking to create a more individual look during the festive period.

Versace’s watch collections reflect the Italian identity of the fashion house, combining bold aesthetics with carefully considered details. The timepieces move beyond their primary function of timekeeping to become accessories that contribute to an individual's overall style. Their varied silhouettes and design features also allow them to be styled across different occasions, from formal celebrations to social gatherings.

As festive fashion increasingly incorporates accessories as an essential part of personal styling, watches offer another way to bring together traditional dressing and contemporary influences. Versace’s selection provides a range of options for consumers seeking distinctive accessories that complement their festive wardrobes while reflecting their individual fashion sensibilities.

Through this edit, Malaika Arora’s style serves as inspiration for incorporating statement watches into occasion dressing, demonstrating how the right accessories can enhance an ensemble without overshadowing the overall look.

Daniel Wellington has featured actor and brand ambassador Sharvari in its latest Diwali campaign, highlighting the Ophelia Mini Mesh watch in Rose Gold. The campaign focuses on festive fashion and gifting, positioning the timepiece as an accessory for celebrations and special occasions.

In the campaign film, Sharvari pairs the watch with a gold outfit, bringing attention to its rose-gold finish and mesh bracelet. The styling draws on the colours and shimmer associated with Diwali, presenting the watch as an addition to festive wardrobes as well as a gifting option.

Sharvari, Brand Ambassador for Daniel Wellington said, “Diwali has always been a special time of the year for me, with the excitement of dressing up and celebrating with family and friends. When it comes to festive dressing, I feel it’s often the little details that make all the difference, and a watch is an accessory I always come back to.

The Daniel Wellington Ophelia Mini Mesh in Rose Gold stands out for its elegant design and how easily it complements different outfits. Its rose-gold finish adds just the right amount of sparkle, whether I’m heading to a festive gathering or a party. I also think watches make wonderful Diwali gifts because they’re timeless and thoughtful, and something you can enjoy wearing long after the festivities are over.”

Deepak Chhabra, Managing Director, Timex Group shared, “Diwali is a significant moment for retail, with consumers increasingly exploring online platforms and offline platforms to discover products, find inspiration, and make gifting choices. As shopping behaviors evolve, convenience and accessibility are becoming important factors in how consumers engage with brands during the festive season. At Daniel Wellington, we see this as an opportunity to connect with consumers through campaigns that reflect their evolving style preferences and gifting needs. Featuring Sharvari in our Diwali campaign, we aim to showcase how thoughtfully designed accessories can become an integral part of festive dressing, while offering consumers an elegant gifting option for the season.”

The campaign aligns with the brand's focus on festive accessories and gifting during Diwali. By featuring Sharvari alongside the Ophelia Mini Mesh in Rose Gold, Daniel Wellington highlights the role of watches in festive styling and presents the timepiece as an option for consumers seeking gifts for the season.

Travel and lifestyle brand TUMI has brought its Fall Winter 2026 collection, Path to Peak, to DLF Emporio in New Delhi through an immersive pop-up experience running from October 11 to 18, 2026. The installation introduces visitors to the brand’s latest travel and lifestyle products through an interactive display inspired by the collection’s theme of exploration and reaching new heights.

Designed around a gondola-style installation, the pop-up features a landscape-inspired setting that showcases TUMI’s latest designs. The display brings together selected travel and lifestyle essentials, allowing visitors to explore the collection’s products and design details.

The Path to Peak collection draws inspiration from the rugged terrain of the Scottish Highlands and centres on themes of ambition, exploration and continuous progress. The concept reflects the idea that there are always new destinations to discover and milestones to achieve.

The Fall Winter 2026 range includes products from TUMI’s established collections, including Alpha, 19 Degree, Harrison and Voyageur. The assortment spans luggage, backpacks, duffels, totes and travel accessories, catering to different travel requirements and everyday lifestyle needs.

The collection features an earthy colour palette comprising deep pine, alpine green and neutral shades. These tones complement the collection’s outdoor-inspired theme, while the product range reflects the brand’s focus on functional design, versatility and performance.

The pop-up at DLF Emporio provides TUMI with an opportunity to present its seasonal collection within a premium retail destination in the national capital. The format combines product displays with an environment designed to communicate the inspiration behind the collection, giving shoppers an opportunity to view the products in person.

Through Path to Peak, TUMI continues to explore the relationship between design and functionality across its travel and lifestyle portfolio. The collection is designed to cater to consumers seeking travel products that combine practical features with contemporary styling.

The New Delhi pop-up forms part of the brand’s efforts to bring its latest collections closer to customers through physical retail experiences. By presenting its Fall Winter 2026 range in an immersive setting, TUMI is highlighting the design direction and product offerings of Path to Peak while reinforcing its focus on travel-oriented innovation and purposeful design.