BoxLunch Expands Merchandise Portfolio with Outdoor Collection
The collection includes products based on franchises such as Snoopy, Jurassic Park and The Lord of the Rings, combining character-led merchandise with outdoor and casual fashion categories.
Moonbug Expands Licensing with Carter’s Product Partnership
In addition to clothing and textiles, the partnership also includes products from Skip Hop such as backpacks, water bottles, snack cups and toys inspired by CoComelon and Blippi.
Beano Partners with Mr Jones Watches for Dennis the Menace Collection
Dennis points to the minutes, while Gnasher indicates the hours as part of the animated design inspired by the comic characters.
Bombay Dyeing Launches Summer 2026 Collection
The Wonderland Glow collection has been developed for children’s bedrooms and includes glow-in-the-dark bedding designs.
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HELL Energy Drink Joins T20 Mumbai League 2026
A total of 30 matches will be played during the tournament, including seven fixtures in the women’s competition.
Juicy Chemistry Expands Organic Beauty with New Collaboration
The collaboration brings together the two Ecocert-certified brands through a product range focused on organic and ingredient-led skincare formulations.
SEVA Home Expands Luxury Fragrance Portfolio
According to the company, the new range has been developed around the idea of fragrance as a personal form of expression, with each candle representing a distinct energy and scent profile.
The Devil Wears Prada Returns with Brand Collaborations Across India
The participating brands include Allen Solly, John Jacobs by Lenskart, Bewakoof, Diet Coke, Tira Beauty, TRESemmé, Myntra, and The Souled Store.
Bisleri Partners with Patriot for Limited-Edition Packs
The campaign is also supported by in-store branding, branded Bisleri trucks across key markets, and promotions on digital and social media platforms.
Go Colors Expands Prajakta Koli Collaboration
Unlike the first phase of the collaboration, which introduced Prajakta Koli as the face of the campaign, the second drop shifts attention towards the product range itself.
Divine Solitaires Expands into Smaller Diamond Segment
The company stated that the new collection follows the same 123-parameter quality checks applied across its larger diamond categories.
Arrow Expands Occasion Wear Range with Moments Collection
The collection includes a range of summer-focused shirts, suits, and blazers designed for wedding-related events and social gatherings.
Garnier India Partners with Neha Doodles for Mother’s Day Care Box
The initiative encourages consumers to gift the Care Box to their mothers as part of a campaign centred around everyday acts of care and appreciation.
Craft Buddy Partners with Hello Kitty for New Range
The collection is designed to cater to demand among younger consumers and collectors, including Gen Z audiences.
KLAW Unveils Super Sprout Sticks, Enters New Snack Category
The launch marks the brand’s entry into what it describes as India’s first Supersprout snack category, as companies continue to expand offerings aligned with health-focused consumption trends.
Hasbro Expands into Book-based Games with Fourth Wing
The games are designed around the fictional setting of Navarre, allowing players to engage with elements from the Riders Quadrant through strategy-based gameplay.
LEGO Unveils New DC-3 Aircraft Set for Collectors
The model consists of 1,903 pieces and is based on the 1930s twin-engine aircraft that played a key role in the development of commercial aviation.
Jaipur Rugs Partners Vimar1991 to Launch Atelier Collection
The collaboration brings together Vimar1991’s textile capabilities and Jaipur Rugs’ artisan-led production model.
TrueSilver Expands Portfolio with Half and Half Range
The company has launched the Half and Half collection, a dual-tone jewellery range that combines sterling silver with gold plating.
Thomson Expands into Refrigerators in India Market
The French consumer electronics brand will introduce around eight refrigerator models, focusing on the entry-level segment where a significant share of demand exists.
Luxor and Crayola Partner to Enter India Market
The collaboration will focus on expanding access to creative tools for children, with an emphasis on learning, self-expression, and skill development.
Reliance Retail Tira Signs Ahaan Panday as Brand Ambassador
With this appointment, Tira becomes one of the first beauty retailers in India to onboard a male celebrity ambassador, reflecting a broader shift in how beauty is being positioned in the market.
Cotton On Enters India With Apparel Group India Deal
The model will include a nationwide network of physical stores, a dedicated e-commerce platform, and presence across key online marketplaces.