Avélon Luxe Partners Ferrari for FIA World Endurance Championship and Ferrari Challenge Middle East
The collaboration is expected to create opportunities for Indian enthusiasts to engage with Ferrari’s motorsport activities through curated experiences and hospitality offerings. Further details about the partnership are expected to be announced in 2027.
Timex India Introduces Festive Campaign Based on Its ‘Analog Life’ Philosophy
The new digital film focuses on festive gatherings and shared experiences, reinforcing the watchmaker’s brand positioning around making time for meaningful moments.
Samsonite Partners Warner Bros. to Introduce Batman-Themed Luggage and Travel Accessories in India
The collection features spinner suitcases, backpacks, briefcases and lifestyle accessories, with prices ranging from Rs 3,500 to Rs 22,400.
Ob & Gob Features Ravi Shastri in Festive Campaign for Its Sundae-in-a-Can Range
The campaign reflects the brand’s focus on short-form digital content and culturally relevant advertising to introduce its products to younger consumers
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Pudgy Penguins Teams Up With Line Friends minini
The collaboration began rolling out in October, marking another step in Pudgy Penguins’ expansion into the Asian character merchandise market.
CandyRific to Bring Back Sunkist Fruit Gems
The development follows a collaboration between CandyRific and Sunkist Growers to bring the product back to market while retaining its established characteristics.
KIKO MILANO Unveils Diwali Makeup Collection in India
The collection brings together products for the face, eyes, lips and skincare, with options designed for daytime celebrations and evening occasions.
KISS Teams Up With Ben Cooper for Retro Halloween Merchandise
The latest collection includes apparel, posters, mugs and masks, bringing together music merchandise, horror-inspired designs and nostalgia-driven fashion.
Glow Recipe Collabs with Buldak on Limited-Edition Lip Balms
The collaboration connects the brands' Korean heritage with the growing use of cross-category partnerships to introduce limited-edition products to consumers.
Yami Gautam Becomes Brand Ambassador for Trimacare Maternal Nutrition
The initiative seeks to expand conversations around pregnancy nutrition beyond individual nutrients such as iron, folic acid and calcium.
Wacoal Appoints Rakul Preet Singh for New Lingerie Campaign
The partnership brings the Japanese lingerie brand's focus on design, fit and comfort into its latest campaign for the Indian market.
Khanna Gems Partners with AI Astrology Platform MyNaksh
The partnership aims to combine traditional gemstone expertise with technology-driven astrology to enhance consumer awareness, education, and digital engagement.
Third Wave Coffee Introduces Ube Beverage Series with CaratLane
As part of the campaign, the brands have introduced three limited-edition beverages: Ube Diamond Velvet, Ube Matcha Shine, and Jasmine Ube Bling.
The Bear House Introduces New Rugby Edit Apparel Collection
The range includes T-shirts, polo shirts, hoodies, sweatshirts, and co-ord sets, catering to consumers seeking casual and lifestyle-focused menswear.
R|Elan and HUEMN Partner for Lakmē Fashion Week 2026 Showcase
The showcase marks the second collaboration between R|Elan and HUEMN at the fashion platform and will also coincide with the unveiling of R|Elan’s renewed brand identity as the company enters its eighth year.
The Sleep Company Partners with Unicommerce
The comfort-tech brand, known for introducing SmartGRID technology in the Indian mattress market, offers a portfolio that includes mattresses, ergonomic chairs, recliners, sofas, pillows, mattress protectors, and other comfort products.
Rosso Brunello Expands Premium Shoe Portfolio
The latest collection focuses on craftsmanship, comfort, and functionality, with designs created for both everyday wear and formal occasions.
Mira Mikati Launches Grateful Dead Collection
The five-piece ready-to-wear collection combines elements associated with the Grateful Dead's artwork and cultural legacy with Mikati's design approach.
Formula 1 Debuts Limited-Edition Fashion Line with Pompeii
The nine-piece unisex collection has been created to coincide with the Formula 1 TAG Heuer Gran Premio de España 2026, which will take place in Madrid at the newly developed Madring circuit.
XElectron Expands Smart Entertainment Portfolio
The projector runs on Android 14, enabling users to access streaming content directly without the need for external media devices.
M&S Expands Licensed Fashion with Sonic Collection
The licensed apparel range combines elements from the McLaren Racing brand and Sega's Sonic the Hedgehog franchise, targeting consumers interested in motorsport, gaming, and pop culture merchandise.
Ted by Ted Baker Unveils London in Motion
The Fall collection draws inspiration from London's art, culture, and creative landscape, featuring a range of menswear essentials including outerwear, knitwear, shirts, and casual wardrobe staples.
Omens Studios Strengthens Children's Franchise Portfolio Across Platforms
The platform focuses on early learning skills such as numbers, counting, mathematics, memory, logic, and problem-solving.