Samsonite Partners Warner Bros. to Introduce Batman-Themed Luggage and Travel Accessories in India

Bata India has introduced its festive campaign, ‘Comfort, but Make It Festive’, featuring actor Rakul Preet Singh, as the footwear retailer focuses on combining comfort with festive fashion. As part of the campaign, the company partnered with Vegas Mall in Delhi to host a Dandiya Night on October 18, 2026, which attracted more than 6,000 visitors, according to the company.

The campaign, announced on October 19, centres on footwear designed for festive occasions, with an emphasis on comfort, contemporary styling and everyday wearability. It includes an advertising film, digital engagement initiatives and on-ground consumer experiences aimed at connecting the brand with shoppers during the festive season.

The campaign draws on the idea that consumers want footwear suited to festive dressing without compromising on comfort. Rakul Preet Singh features in the campaign, bringing her personal approach to footwear choices into the brand's communication.

The actor has spoken about moving away from heels while recovering from a back injury, a decision that aligns with the campaign's focus on comfortable footwear for celebrations.

Commenting on the collection, Rakul Preet Singh said, “Bata’s festive collection brings a fresh, contemporary feel to the comfort I’ve always associated with the brand. The detailing makes the flats feel special, and the extra cushioning matters to me now that I’m more mindful of my footwear choices. It’s exciting to see how Bata is evolving and bringing in styles that are of the moment. That’s what celebrating festivals means to me: feeling dressed for the occasion and completely at ease.”

Dandiya Night at Vegas Mall Draws 6,000-Plus Visitors

As part of its on-ground campaign activities, Bata India organised a Dandiya Night at Vegas Mall, Delhi, on October 18. The event attracted more than 6,000 visitors, providing the retailer with an opportunity to engage directly with consumers through a festive experience.

The event extended the campaign beyond digital advertising and product communication, connecting the footwear brand with shoppers during the festive period. The initiative also highlighted the role of experiential marketing in bringing retail brands closer to consumers through community events and seasonal celebrations.

Jasleen Kaur, Head of Marketing at Bata India, said, “Our festive campaign builds on a simple consumer insight: people want to feel dressed for the occasion and comfortable enough to enjoy it. With ‘Comfort, but make it festive’, we bring that thought to life through contemporary designs that combine festive style with comfort. Rakul’s personal experience and her approach to footwear make her a relatable voice for this message. Through the campaign and our consumer experiences, we invite people to discover how Bata is evolving its styles while keeping comfort at the heart of the brand.”

The campaign also includes a social media contest inviting consumers to tag friends who prefer comfortable flats over heels for a chance to win Bata hampers.

The festive footwear collection is available through Bata stores, the Bata mobile application and leading e-commerce platforms. The multi-channel distribution approach allows consumers to access the products through both physical retail outlets and online platforms.

Through the campaign, Bata India is positioning comfortable footwear as an option for festive occasions, including family gatherings, celebrations and social events.

FURR, a Gen Z-focused grooming and personal care brand, is expanding its hair styling portfolio with a new range of appliances and hair care products. Announced on October 21, 2026, the range includes an automatic hair curler, a 3-in-1 multi-styler and a split end trimmer, targeting consumers seeking at-home hair styling solutions.

The products will be available through the brand's website, with prices ranging from Rs 400 to Rs 3,999. The expansion adds to FURR's existing hair styling portfolio, which includes the Flyaway Fix Styling Stick, hair perfume and scalp massager.

The brand also plans to introduce dry shampoo and hair styling mousse, further extending its offerings across everyday hair care and styling.

The new range is designed to address different hair styling needs, from creating curls and experimenting with hairstyles to managing split ends and completing everyday grooming routines.

FURR is targeting women aged 18 to 35, including Gen Z consumers, college students and young working professionals. The brand aims to make hair styling more accessible to consumers who want to experiment with different looks without relying on frequent salon visits.

Commenting on the launch, Rithish Kumar, Co-founder of Pee Safe, said, "At FURR, we aim to make personal care more accessible by creating products that fit into everyday life. Hair styling is becoming an important part of self-expression, especially among younger consumers who discover new looks through social media. With this range, we want to make styling easier and encourage consumers to experiment with their looks. We aim to establish FURR as a trusted name in grooming and personal care by offering convenient, go-to solutions that meet evolving consumer needs."

FURR plans to support the range through creator-led content, short-form videos and styling tutorials. The brand's communication strategy will focus on product demonstrations, everyday grooming requirements and ways to recreate different hairstyles at home.

Social media platforms and beauty creators have become important channels for consumers discovering styling techniques and personal care products. FURR aims to use these formats to demonstrate how its appliances and complementary products can fit into daily routines simpler, especially for those who are just starting to experiment with their hair."

FURR operates across grooming, body care, foot care and hair styling categories, with a focus on products designed for at-home and on-the-go use.

The latest addition expands the brand's presence in hair styling by bringing appliances and complementary hair care products under one portfolio. The planned introduction of dry shampoo and hair styling mousse is expected to add further options for consumers seeking everyday hair maintenance and styling products.

With the expansion, FURR is looking to strengthen its position in India's grooming and personal care market by targeting younger consumers through accessible products, digital discovery and at-home styling solutions.

Timex Group India has introduced a festive digital campaign titled Analog Life: For the Moments Worth Celebrating, encouraging consumers to be present during celebrations and spend time with family and friends. The campaign extends the brand's “Analog Life. Make Time Yours.” philosophy, connecting its watch portfolio with everyday experiences and festive occasions.

Released on October 21, 2026, the campaign film focuses on the preparations and responsibilities that often accompany festive gatherings. Through a relatable narrative, the film highlights how last-minute arrangements and digital distractions can prevent people from fully enjoying celebrations.

The campaign reinforces Timex's effort to build a connection with consumers beyond its products by associating its watches with personal experiences and occasions.

The film follows a host managing several responsibilities while preparing for a festive gathering. As he attends to arrangements, guests and phone calls, he becomes increasingly occupied with ensuring that everything runs smoothly.

A Timex watch gifted by a friend serves as a reminder to pause and participate in the celebration. The narrative then shifts towards shared activities, including card games, Polaroid photography, dancing and conversations, highlighting the role of personal interactions in festive occasions.

The watch features as a symbolic reminder that time is not only measured but also experienced through moments spent with others.

Commenting on the campaign, Deepak Chhabra, Managing Director of Timex Group India Limited, said, “We see the festive season as an opportunity to strengthen Timex’s connection with consumers beyond the product itself. Through our Analog Life philosophy, we are building a brand platform that connects our watches with the experiences and occasions that matter to people. This campaign brings that philosophy to life through a familiar, relatable moment, reinforcing Timex’s role in helping consumers make time for what matters most.”

The festive campaign is part of Timex's broader effort to establish its Analog Life philosophy as a brand platform centred on intentional use of time and personal experiences.

Through the campaign, the company is positioning its watches as accessories associated with meaningful occasions, including festive gatherings and gifting. The film also encourages consumers to consider watches as gifts that can mark celebrations and shared experiences. The campaign is available digitally through the brand's social media channels.

Nestasia has introduced new designs to its officially licensed Minions PickSip 40 tumbler collection for Diwali 2026, expanding its home, kitchen and lifestyle portfolio with festive drinkware. The collection combines character-inspired illustrations, seasonal colours and festive messaging, positioning the products as everyday hydration accessories and gifting options.

The new range features tumblers in colours including black, pink and green, with illustrations of the Minions from Illumination's animated franchise. The designs incorporate festive phrases such as 'Light Up the Night' and 'Let the Sparks Fly', reflecting the Diwali theme.

The new designs are available through Nestasia's website, mobile application and retail stores across India. The PickSip 40 tumblers feature a carry handle and a dual sip-and-swig lid designed for everyday use. The new designs extend the brand's existing licensing collaboration with Universal Studios, which introduced officially licensed Minions merchandise to Nestasia's lifestyle portfolio earlier in 2026.

Through the latest additions, Nestasia is bringing character-led designs into its drinkware category, combining licensed entertainment properties with functional household and lifestyle products.

The festive collection also targets consumers looking for alternatives to conventional Diwali gifts, with colourful designs and familiar animated characters forming the central elements of the range.

Commenting on the launch, Aditi Murarka Agrawal, Co-founder of Nestasia, said, “At Nestasia, we are constantly exploring ways to make everyday products more expressive while retaining their functionality. The Minions bring a sense of fun and familiarity that resonates with audiences across generations. With these new PickSip 40 tumblers for Diwali, we have brought together the playful spirit of the characters and the vibrant colours of the festive season to create products that can be enjoyed every day and shared as gifts. We look forward to bringing more such designs to our customers through our licensing collaborations.”

Founded in 2019, Nestasia operates across home, kitchen, dining, décor, organisation and lifestyle categories. The company follows a design-led approach to product development and serves consumers through its digital platforms and retail network in India.

The Minions-themed Diwali collection adds to the brand's licensed merchandise portfolio, bringing entertainment-inspired designs into everyday consumer products. The move also reflects the use of character licensing across lifestyle categories, where brands introduce familiar intellectual properties into functional products and seasonal collections.

With the new PickSip 40 designs, Nestasia is extending its Minions collaboration into the festive shopping season while continuing to develop its presence across India's home and lifestyle retail market.

Quick-commerce-first ice cream brand Ob & Gob has introduced a festive advertising campaign featuring former Indian cricketer and commentator Ravi Shastri alongside comedian and content creator Yuvraj Dua. Titled “Let’s Pop Some Cold Ones”, the campaign uses humour and cricket references to promote the brand’s sundae-in-a-can product format. The campaign builds on the familiar phrase “popping some cold ones” by giving it an ice cream-focused interpretation. The digital film uses the contrasting personalities of Shastri and Dua to create a humorous narrative around the brand’s packaged sundaes.

Set at a festive house party, the film centres on the anticipation surrounding Shastri’s reference to “cold ones”. The scene takes an unexpected turn when the products are revealed to be Ob & Gob’s sundae cans rather than beverages. The campaign uses this twist to connect the brand’s product format with festive gatherings and social occasions.

Commenting on the campaign, Arvind Ramachandran, Chief Marketing Officer, Dairy Day Ice Creams, said, “At Ob & Gob, we like to turn the familiar on its head and have a little fun while doing it. From our unapologetically playful packaging to our sundae-in-a-can format, everything about the brand is designed to surprise, delight and spark a little chaos. With ‘Let’s Pop Some Cold Ones’, we’ve taken a familiar phrase and given it an unexpected, ice-cream twist, brought to life by the wonderfully contrasting personalities of Ravi Shastri and Yuvraj Dua. As a quick-commerce-first brand, we’re building Ob & Gob for a generation that loves discovering new things, sharing a laugh and indulging on impulse.”

The campaign reflects the brand’s focus on short-form digital content and culturally relevant advertising to introduce its products to younger consumers. Ob & Gob has also used the term “popmaxxing” in its brand communication, linking the idea of opening its sundae cans with a playful consumption experience.

Ob & Gob is available through quick-commerce platforms, including Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, Amazon Now and BigBasket. According to the company, its distribution network covers metropolitan markets and tier 2 towns across southern and western India, with its presence extending to the Delhi NCR region.

The brand’s quick-commerce-first approach places digital availability at the centre of its distribution strategy, allowing consumers to order its ice cream products through online delivery platforms.

With its latest festive campaign, Ob & Gob is combining celebrity participation, comedy-led storytelling and digital distribution to build awareness for its sundae-in-a-can range. The initiative also reflects how ice cream brands are using entertainment-led marketing to connect product formats with consumer occasions and evolving purchasing habits.

As the festive season draws closer, Indian actor and style icon Malaika Arora highlights the role of statement accessories in occasion dressing, showcasing how fashion watches can add a distinctive finishing touch to both traditional and contemporary outfits.

Known for her bold fashion choices and contemporary aesthetic, Malaika’s approach to festive styling centres on individuality, confidence and expressive details. From celebratory gatherings to evening occasions, accessories can play an important role in defining an outfit, with watches offering a balance of functionality and style. Carefully selected timepieces can complement festive ensembles while adding character through distinctive silhouettes, design elements and refined accents.

Building on this approach to occasion wear, Versace presents a selection of watches that draw on the fashion house’s signature design language. The collection includes the V-Square Petite Watch, Apodis Lady and Millenium Lady, alongside other styles designed to complement different fashion preferences.

The varied designs provide options for festive styling, allowing wearers to pair statement timepieces with ethnic attire, contemporary outfits and occasion wear. With their distinctive detailing and recognisable design elements, the watches offer an additional styling element for those looking to create a more individual look during the festive period.

Versace’s watch collections reflect the Italian identity of the fashion house, combining bold aesthetics with carefully considered details. The timepieces move beyond their primary function of timekeeping to become accessories that contribute to an individual's overall style. Their varied silhouettes and design features also allow them to be styled across different occasions, from formal celebrations to social gatherings.

As festive fashion increasingly incorporates accessories as an essential part of personal styling, watches offer another way to bring together traditional dressing and contemporary influences. Versace’s selection provides a range of options for consumers seeking distinctive accessories that complement their festive wardrobes while reflecting their individual fashion sensibilities.

Through this edit, Malaika Arora’s style serves as inspiration for incorporating statement watches into occasion dressing, demonstrating how the right accessories can enhance an ensemble without overshadowing the overall look.

Daniel Wellington has featured actor and brand ambassador Sharvari in its latest Diwali campaign, highlighting the Ophelia Mini Mesh watch in Rose Gold. The campaign focuses on festive fashion and gifting, positioning the timepiece as an accessory for celebrations and special occasions.

In the campaign film, Sharvari pairs the watch with a gold outfit, bringing attention to its rose-gold finish and mesh bracelet. The styling draws on the colours and shimmer associated with Diwali, presenting the watch as an addition to festive wardrobes as well as a gifting option.

Sharvari, Brand Ambassador for Daniel Wellington said, “Diwali has always been a special time of the year for me, with the excitement of dressing up and celebrating with family and friends. When it comes to festive dressing, I feel it’s often the little details that make all the difference, and a watch is an accessory I always come back to.

The Daniel Wellington Ophelia Mini Mesh in Rose Gold stands out for its elegant design and how easily it complements different outfits. Its rose-gold finish adds just the right amount of sparkle, whether I’m heading to a festive gathering or a party. I also think watches make wonderful Diwali gifts because they’re timeless and thoughtful, and something you can enjoy wearing long after the festivities are over.”

Deepak Chhabra, Managing Director, Timex Group shared, “Diwali is a significant moment for retail, with consumers increasingly exploring online platforms and offline platforms to discover products, find inspiration, and make gifting choices. As shopping behaviors evolve, convenience and accessibility are becoming important factors in how consumers engage with brands during the festive season. At Daniel Wellington, we see this as an opportunity to connect with consumers through campaigns that reflect their evolving style preferences and gifting needs. Featuring Sharvari in our Diwali campaign, we aim to showcase how thoughtfully designed accessories can become an integral part of festive dressing, while offering consumers an elegant gifting option for the season.”

The campaign aligns with the brand's focus on festive accessories and gifting during Diwali. By featuring Sharvari alongside the Ophelia Mini Mesh in Rose Gold, Daniel Wellington highlights the role of watches in festive styling and presents the timepiece as an option for consumers seeking gifts for the season.

Travel and lifestyle brand TUMI has brought its Fall Winter 2026 collection, Path to Peak, to DLF Emporio in New Delhi through an immersive pop-up experience running from October 11 to 18, 2026. The installation introduces visitors to the brand’s latest travel and lifestyle products through an interactive display inspired by the collection’s theme of exploration and reaching new heights.

Designed around a gondola-style installation, the pop-up features a landscape-inspired setting that showcases TUMI’s latest designs. The display brings together selected travel and lifestyle essentials, allowing visitors to explore the collection’s products and design details.

The Path to Peak collection draws inspiration from the rugged terrain of the Scottish Highlands and centres on themes of ambition, exploration and continuous progress. The concept reflects the idea that there are always new destinations to discover and milestones to achieve.

The Fall Winter 2026 range includes products from TUMI’s established collections, including Alpha, 19 Degree, Harrison and Voyageur. The assortment spans luggage, backpacks, duffels, totes and travel accessories, catering to different travel requirements and everyday lifestyle needs.

The collection features an earthy colour palette comprising deep pine, alpine green and neutral shades. These tones complement the collection’s outdoor-inspired theme, while the product range reflects the brand’s focus on functional design, versatility and performance.

The pop-up at DLF Emporio provides TUMI with an opportunity to present its seasonal collection within a premium retail destination in the national capital. The format combines product displays with an environment designed to communicate the inspiration behind the collection, giving shoppers an opportunity to view the products in person.

Through Path to Peak, TUMI continues to explore the relationship between design and functionality across its travel and lifestyle portfolio. The collection is designed to cater to consumers seeking travel products that combine practical features with contemporary styling.

The New Delhi pop-up forms part of the brand’s efforts to bring its latest collections closer to customers through physical retail experiences. By presenting its Fall Winter 2026 range in an immersive setting, TUMI is highlighting the design direction and product offerings of Path to Peak while reinforcing its focus on travel-oriented innovation and purposeful design.

Kids’ footwear brand Aretto has introduced its new campaign, ‘U/A: Free the Child’, focusing on children’s curiosity, individuality and freedom to explore. The campaign also marks the introduction of two footwear ranges, Leaps Pro V and Leaps Pro, developed for children aged 8 to 13 years.

The campaign challenges conventional perceptions of growing up, encouraging children to retain their curiosity, express their individuality and question everyday norms. Through the perspective of Generation Alpha and tweens, the initiative highlights the importance of allowing children to explore the world independently and develop their own identities.

The campaign’s ‘U/A’ concept draws inspiration from film certification terminology, using it to represent the unrestricted spirit of childhood. It also encourages adults to reconsider expectations and limitations that may affect how children express themselves as they grow older.

Satyajit Mittal, Founder and CEO, Aretto said, “Growing up should open up a child’s world, not narrow it. The ages of 8 to 13 are discovering their individuality and learning to question the ordinary, and there is much adults can learn from their curiosity. ‘Free the Child’ celebrates that spirit and reminds us that growing up need not mean growing out of who we are. This belief also shapes how we design footwear. As children grow older, their activities, movements and footwear needs evolve. With Leaps Pro V and Leaps Pro, we bring together the support older kids need with the adaptive technology, breathability and flexibility that define Aretto.”

The campaign also reflects Aretto’s approach to designing footwear that accommodates children’s changing physical needs. As children move between school, sports and recreational activities, their footwear requirements evolve, making support, flexibility and durability important considerations.

The ranges feature flexible, barefoot-style soles intended to support natural movement. Their non-marking outsoles also make them suitable for school corridors and indoor sports courts.

Additionally, the Pro range includes midfoot panels and a padded collar designed to help secure the foot and heel during quick, multidirectional movements. Leaps Pro V comes with Velcro straps, while Leaps Pro features elastic laces that can be tied once and worn like slip-ons.

Jewellery brand GIVA has appointed actor Kriti Sanon as its brand ambassador and announced her entry as a strategic investor. The partnership marks a new phase in the company's growth strategy, with Sanon expected to contribute to brand development, collection design, and consumer engagement as GIVA expands its presence in India's jewellery market.

The association begins with the launch of the ‘Style, Sealed in Silver’ campaign, which presents silver jewellery as an everyday fashion choice and a means of personal expression. The campaign focuses on how consumers can incorporate silver jewellery into their daily wardrobes, use it for gifting, and reflect their individual styles through accessories.

Sanon's involvement extends beyond conventional brand endorsement, with the actor expected to participate in initiatives aimed at strengthening the brand's market positioning and connecting with consumers. The partnership reflects GIVA's focus on making jewellery relevant to everyday occasions, particularly among younger and fashion-conscious customers.

The ‘Style, Sealed in Silver’ campaign will be rolled out across digital and over-the-top (OTT) platforms, alongside marketing activities across GIVA's physical stores, e-commerce channels and social media. The multi-channel approach is designed to maintain engagement with consumers across online and offline shopping environments.

GIVA initially built its business around certified silver jewellery and has since expanded its product range to include gold jewellery and lab-grown diamonds. Its portfolio caters to consumers seeking accessible jewellery options across different styles and price points.

The brand opened its first physical store in Bengaluru in 2022 and has subsequently expanded its retail footprint to more than 300 outlets. Its growth across physical stores and digital channels reflects its focus on reaching consumers through multiple shopping formats.

Sanon's appointment comes as GIVA looks to broaden its customer base and strengthen its connection with younger audiences. Her involvement in marketing, product development inputs, and consumer engagement gives the partnership a broader scope than a traditional celebrity-led advertising campaign.

Lakmē × Tira presented péro as the opening showcase at Lakmē Fashion Week in partnership with FDCI, held at Taj Palace in New Delhi. The showcase featured the Indian design house’s global collaboration with Barbie and its Spring Summer 2027 collection, titled Dream Dress-Up. The collection combined péro’s craftsmanship and experimental design approach with Barbie’s emphasis on imagination, individuality and self-expression.

Facilitated by Dream Theatre, Mattel’s licensing agency in India, the collaboration brings péro’s distinctive design sensibilities to one of the world’s most recognised cultural brands. The showcase explored the relationship between fashion, beauty and personal identity, highlighting how clothing and beauty choices can reflect individual moods and expressions.

The opening presentation also highlighted the association between beauty brands Lakmē and Tira and the fashion showcase. While Lakmē contributed its beauty expertise, Tira brought its focus on beauty discovery, integrating makeup and styling into the overall runway narrative.

For péro, Dream Dress-Up explores the freedom to experiment with different identities and move beyond conventional ideas of dressing. The collection brings together contrasting elements, allowing femininity and masculinity, softness and strength, and traditional craftsmanship and unconventional styling to coexist.

The Spring Summer 2027 collection features relaxed silhouettes designed to encourage comfort and individual expression. Playful prints, crochet, lace, bows and handcrafted details feature prominently, complemented by péro’s signature layering techniques and textile experimentation. Pink, closely associated with Barbie, has been reinterpreted as a colour without gender boundaries. Fluid shapes and unexpected combinations further challenge established conventions around clothing and identity.

Aneeth Arora, Founder & Creative Director, péro said, “Barbie has always represented the freedom to dream beyond what is expected - to Dress-Up, play with identity and imagine all the different ways of being. That spirit feels very close to péro. I have always believed that clothes should leave space for curiosity, joy and individuality, rather than tell us who we should be. With Dream Dress-Up, we wanted to bring our worlds together through craft, colour and play, and create a season that feels open to everyone.”

An important element of the collection is the iconic Barbie pink box, which has been reimagined as a symbol of moving beyond expectations. Instead of defining an identity, the box represents the possibilities that emerge when individuals step outside conventional boundaries.

The showcase also highlighted the role of Lakmē and Tira in bringing beauty into the fashion narrative. As Beauty Partners, the brands are exploring ways to translate runway trends, including colours, textures and makeup techniques, into beauty discovery opportunities for consumers. Lakmē’s Hya Glam range is featured as part of the collaboration, complementing the collection’s styling and visual direction.

Sunanda Khaitan, Chief Marketing Officer, Beauty & Wellbeing, Hindustan Unilever Limited shared, “Having closed our showcase with pēro in March, stepping back into Aneeth’s whimsical world to open this edition felt like pure magic. Her design language is so rich and emotive, and beauty is what breathes life into that canvas, with our new Lakmē 9to5 HYA Glam Range, bringing every look alive with high-impact color, effortless glow, and that unmistakable runway vibe. Together with Tira at Lakmē Fashion Week in partnership with FDCI, this Opening Showcase sets a vibrant new benchmark for fashion and beauty coming together.”

Bhakti Modi, CEO & Co-founder, Tira stated, “What made this showcase special was the way péro brought imagination to the runway, turning the simple joy of dressing up into something wonderfully unexpected. At Tira, we see beauty as an opportunity to add another dimension to that experience, where a touch of colour or a change in texture can completely shift the character of a look. It was exciting to see this spirit come alive through péro’s collaboration with Barbie, celebrating creativity without rules or limitations.”

The opening showcase set the stage for the October 2026 edition of Lakmē Fashion Week in partnership with FDCI, bringing together Indian design, international brand licensing and beauty-led styling. The péro × Barbie Dream Dress-Up collection is scheduled for a worldwide release in Spring 2027.

Greenply Industries Limited has launched XPro, a new hybrid veneer range under its Woodcrest brand, designed for contemporary residential and corporate interiors. The range combines the natural warmth and texture of wood with consistent, repeatable patterns, enabling architects, interior designers and homeowners to create coordinated interiors across multiple surfaces.

The launch comes amid steady growth in India’s home interiors market, estimated to be expanding at 8–13% annually. Rising demand from integrated townships and premium residential projects is driving greater investment in interior design, with premium households spending nearly 10–20% of their property value on interiors.

The growing preference for “quiet luxury” and understated, premium aesthetics is also influencing interior design choices. Consumers are increasingly opting for natural materials, refined finishes and products that offer durability alongside visual appeal. Greater digital access to design inspiration has further encouraged homeowners to explore premium options and choose established brands that offer consistent quality and reliability.

At the same time, large residential developments and corporate projects require uniform finishes across different spaces and applications. From wardrobes and doors to furniture and wall panelling, maintaining a consistent design language has become an important consideration for architects and interior designers.

XPro has been developed to address these requirements by combining the character of natural wood with reproducible designs that can be used across multiple surfaces. Its range of patterns caters to different interior styles, making it easier for homeowners to achieve a coordinated look while helping design professionals execute a consistent vision across residential and corporate projects.

Commenting on the launch, Sanidhya Mittal, Joint Managing Director, Greenply Industries Limited, said, “We are seeing a clear shift in how premium homes in India are being designed. Homeowners are investing a larger share of their property value in interiors, and veneer has become one of the defining choices in that spend. At the same time, the growth of integrated townships and premium residential projects means designers need a finish that stays consistent across every unit and every surface. Buyers are also more informed than ever, discovering designs online and choosing brands they can trust for quality and longevity. XPro has been developed for this customer, offering the richness of natural wood with the consistency today’s projects demand, backed by Greenply’s commitment to design and durability.”

The XPro range is suitable for various residential applications, including wardrobes, furniture, doors, feature walls and wall panelling. It can also be used in corporate environments such as reception areas and workspaces. Positioned in the mid-premium segment, the range targets projects where design, durability and aesthetic consistency are key considerations.

With this launch, Greenply is expanding its Woodcrest portfolio to cater to evolving interior design preferences and the growing demand for coordinated finishes. The new range is aimed at strengthening the company’s offering for architects, interior designers and dealers seeking wood-inspired solutions for contemporary spaces.

GetLook, an at-home beauty and salon services platform, has signed Bollywood actor Vaani Kapoor as the face of its upcoming brand campaign series. The association aims to highlight the company's focus on bringing professional salon services to customers' homes while aligning with changing beauty and self-care preferences.

The campaign will feature Vaani Kapoor experiencing GetLook's range of at-home beauty services, including Gold Facial, Korean Glass Wax and pedicures, along with other salon treatments. Through beauty-focused content, lifestyle narratives and everyday scenarios, the campaign will showcase the delivery of professional beauty services at home, highlighting trained professionals, product quality, hygiene practices and convenience.

The campaign comes ahead of Navratri, when demand for beauty and grooming services typically rises as consumers prepare for festive celebrations. GetLook aims to position its at-home services as an option for customers seeking salon treatments without travelling to physical outlets.

Gaurav Maheshwari, Founder, GetLook said, “The association with Vaani represents a great milestone for us at GetLook as we continue to grow the brand into a place where people can come for quality professional beauty and salon services right from their homes. The elegance she exudes and her relevance to the current lifestyle are one reason why she fits well with our campaign. Having established a Rs 50 Cr+ business as a bootstrapped company, we are now in a phase where we have set ourselves an ambitious goal of growing to a Rs 100 crore business by 2027.”

Vatsala Kothari, Founder, GetLook added, “For us, beauty is about more than a service; it is about creating an experience that fits seamlessly into everyday life. Vaani brings a natural elegance and relatability to this thought, making her an ideal fit for the campaign. As we enter our next phase of expansion, we plan to launch in five additional Tier I and Tier II cities and grow our network to 5,000+ beauty professionals over the next six months. This expansion will help us take quality at-home beauty services to more consumers while creating greater opportunities for skilled beauticians beyond traditional salon spaces.”

The campaign series will focus on everyday grooming and self-care, featuring Kapoor using the platform's services. The offerings cover a range of treatments, including facials, waxing, manicures and pedicures, delivered directly to customers' doorsteps.

The brand campaign comes as GetLook works to expand its at-home salon network and strengthen its technology-enabled service model. The company connects customers with trained beauty professionals and emphasises hygiene-focused service delivery and convenient booking. Its partner network also provides work opportunities for beauticians outside conventional salon settings.

Kinder has introduced its ‘Kinder Happiness Times’ festive gifting collection alongside an interactive Diwali-themed experience in Mumbai. The initiative combines festive packaging with activities designed to familiarise children with Diwali traditions, stories and symbols.

The new gifting range includes three packs inspired by traditional Diwali elements: Rocket, Anar and Lantern. The packs feature Kinder Joy, Kinder Creamy and Kinder Schoko-Bons Crispy, bringing together the brand's products and festive-themed packaging for the occasion.

As part of the campaign, Kinder hosted an experiential activation called Kinder Festive Home at Phoenix Marketcity, Mumbai, on October 13, featuring actor Karisma Kapoor. The installation recreates different aspects of Diwali celebrations, including rangoli, torans, diyas, lanterns, garlands, and mithai.

The walk-through experience allows families to participate in festive activities such as making rangoli, creating torans, decorating a porch with diyas, and painting and hanging lanterns and festive garlands. The activation is being held from October 10 to 24 and is open to families.

Zoher Kapuswala, Marketing Head, Ferrero India said, “Diwali is a festival that families experience through traditions, stories and moments they share. With the ‘Kinder Happiness Times’ Gifting range, we wanted to bring these traditions alive. The specially designed Rocket, Anar and Lantern shape-inspired gifting packs bring a fun Diwali twist to Kinder, while the Kinder Festive Home gives families an opportunity to experience the festival through creativity and participation. Karisma Kapoor brought her own infectious energy to the experience, making it even more engaging. We hope the ‘Kinder Happiness Times’ gifting range becomes an integral part of enjoying Diwali this year.”

The ‘Kinder Happiness Times’ gifting packs are available through traditional retail outlets, modern trade stores, and e-commerce platforms, providing consumers with multiple purchasing options during the festive season.

Page Industries Ltd., the exclusive licensee of JOCKEY International Inc. (USA), has introduced a new Pop Colour Collection under its ‘Play It Loud’ campaign. The collection targets young men who increasingly view innerwear as part of their personal style, combining everyday comfort with vibrant colours and contemporary designs.

The collection reflects changing consumer preferences, with younger buyers increasingly looking for innerwear that combines functionality, style and self-expression. Drawing inspiration from street culture, social media and emerging lifestyle trends, Jockey's Pop Colour Collection features bright colours, statement waistbands and playful prints.

Designed for young consumers seeking to express their individuality, the range brings a more colourful design approach to everyday innerwear while retaining the comfort associated with the brand.

“Today’s youth is looking at innerwear differently. It is no longer just a functional layer, but increasingly a part of how they express their personal style. With the new Pop Colour Collection, we wanted to bring together Jockey’s trusted comfort with a fresh design language inspired by how the younger generation is living and moving today. Through ‘Play It Loud’, we are celebrating the confidence and enthusiasm to show up as yourself and express who you are, on your own terms, every day,”  said Nihal Rajan, Chief Marketing Officer, Jockey India.

Through the collection and its associated campaign, Jockey is looking to connect with younger consumers by aligning its innerwear offerings with evolving fashion preferences and growing demand for products that reflect individual identity.

Reva, the natural diamond jewellery brand from PNGS Reva Diamond Jewellery, has appointed actor Sharvari as its first brand ambassador. The move comes as the company steps up its retail expansion and digital initiatives following its stock exchange listing in March 2026.

As part of the association, Sharvari will appear in Reva's campaigns across print, digital, outdoor advertising and in-store platforms. The campaigns will begin during the festive and wedding season, a key period for the jewellery industry.

Sharvari entered the film industry with Bunty Aur Babli 2 and has since featured in films such as Munjya, Maharaj, Vedaa, Main Vaapas Aaunga and Alpha. She is also set to appear in filmmaker Sooraj Barjatya's Yeh Prem Mol Liya, scheduled to release in November.

Reva currently operates 38 retail locations, including five exclusive brand outlets and 34 shop-in-shop counters within the P. N. Gadgil & Sons network. The brand has a strong presence in Maharashtra and is gradually expanding into Gujarat and Karnataka.

As part of its store expansion strategy, Reva opened an exclusive outlet at Amanora Mall in Pune in July and another in Nashik in September. Following its March 2026 listing, the company plans to establish around 15 company-owned exclusive stores over the next 24 months. The proposed expansion will focus mainly on Tier I cities, while also covering selected Tier II cities and metropolitan markets.

The company expanded its digital sales channels in September with the launch of its e-commerce website, revadiamonds.com.

Amit Modak, CEO, PNGS Reva Diamond Jewellery said, "Reva is entering a defining phase. Since our listing, we have been expanding with clarity, opening exclusive stores, launching our online platform, and preparing to take the brand into new cities, including key markets in North India. As we grow beyond our home ground, we need a face that resonates nationally while staying true to who we are. Sharvari does exactly that. Her appeal cuts across regions and age groups, and she will help us introduce Reva and the value of a certified natural diamond to many more customers across India."

Aditya Modak, Director, Reva by PNGS shared, "Our very first brand ambassador had to be someone who truly reflects the Reva woman, and Sharvari was a natural choice in every sense. She is rooted, she is real, and she has earned her place through her own effort, much like a natural diamond is shaped over time. Today's woman buys diamonds not only for weddings but for herself, for her milestones and for her every day. Sharvari embodies that confidence, and together we want to make natural diamonds a part of more women's stories."

Sharvari, Brand Ambassador, Reva, stated, “Being the first face of Reva makes this association especially exciting for me. As a Maharashtrian, P. N. Gadgil & Sons is a name I’ve known and associated with trust and tradition for as long as I can remember. What drew me to Reva is how it brings natural diamonds into the everyday, with designs that feel modern while still holding on to the timelessness of the stone. I’m happy to be part of a brand that makes diamonds feel relevant to different moments in a woman’s life, from ordinary days to the most special occasions.”

Global Desi, the contemporary Indian fashion brand known for its fusion wear, has introduced its Love, Bombay Festive ’26 campaign featuring brand ambassador Vedika Pinto. Born and raised in Mumbai, Pinto brings her personal connection to the city to the campaign, highlighting its streets, cultural diversity and festive atmosphere.

The campaign captures Mumbai's contrasting character through its lively neighbourhoods, familiar landmarks and lesser-known corners. Seen through Pinto's perspective, the narrative focuses on the city's everyday experiences, local culture and celebrations, while presenting a contemporary approach to festive fashion.

At the centre of the campaign is Global Desi's Festive Collection, developed for celebrations and special occasions. The range features statement silhouettes, colourful prints and Indian-inspired design elements, reflecting the brand's approach to contemporary occasionwear. The collection aims to offer styling options that combine festive dressing with individual expression.

Anita Dongre, Founder and Designer said, “At Global Desi, our approach to Indian fashion has always been about bringing together the familiar and the unexpected. With our Festive ’26 collection, we wanted to explore occasion dressing in a way that feels relevant to how women dress today — expressive, versatile and personal. Vedika embodies that sense of curiosity and spontaneity beautifully, bringing a wonderful freshness to the campaign.”

Vedika Pinto shared, “I think Bombay is one of those cities where you can start your day with a plan and somehow end up somewhere completely unexpected and that’s the fun of it. I loved that we didn’t have to make the campaign feel too perfect or staged. We could move around the city, discover little moments and play with the clothes along the way. “The collection has so many pieces that I’d genuinely want to wear, whether I have somewhere to go or just need an excuse to dress up.”

Through Love, Bombay Festive ’26, Global Desi connects the city's cultural identity with its festive fashion offering. The campaign uses Mumbai's mix of traditions, people, and urban experiences as the backdrop for the collection, positioning festive dressing as an opportunity for personal style and self-expression.

Satya Paul has unveiled the campaign for its Untamed collection, highlighting the brand's approach to print, movement, and artistic expression through contemporary menswear and womenswear. First showcased at Lancaster House in London earlier this year during SXSW London, the collection marked the brand's international presentation and a new phase in its creative direction under Aseem Kapoor. The campaign now brings the collection's design philosophy to audiences in India.

Centred on individuality and freedom of expression, Untamed explores fashion beyond conventional styling. The collection reinterprets Satya Paul's signature prints through bold patterns, fluid drapes and contemporary silhouettes, offering a versatile approach to personal style across menswear and womenswear.

A key highlight is Satya Paul Man, the brand's first menswear collection, developed for modern consumers who value travel, exploration and individual expression. Drawing inspiration from landscapes, time and personal experiences, the collection translates the idea of a journey into clothing that reflects the wearer's experiences and perspectives.

The menswear range includes jackets, bundis, kurtas, shirts and coordinated separates. Designed to be styled together or worn individually, the pieces combine distinctive prints with versatile silhouettes. The use of layered fabrics, contrasting colours and graphic patterns reflects an approach to dressing that prioritises personal expression over conventional coordination.

The collection is designed for men who draw inspiration from their surroundings and experiences, whether travelling to familiar destinations or exploring new places. Through Satya Paul Man, the brand aims to extend its print-led design identity into contemporary occasionwear and lifestyle dressing for a younger audience.

"When you are travelling, nature asks you to really be present and see. Satya Paul Man is designed for the one who looks closely and appreciates deeply,” said Aseem Kapoor, Creative Director, Satya Paul.

Actor Danish Pandor, who walked at the London showcase, features in the campaign, reflecting the collection's emphasis on individuality and exploration. His association highlights the brand's interpretation of the contemporary man as someone who makes independent style choices and remains open to new experiences.

“I love being on the move—meeting new people, seeing new places, and creating memories along the way. Travel has a way of shifting your perspective; you come back seeing the world, and yourself, a little differently. For me, Satya Paul Man carries that same spirit—curious, expressive, and always open to new adventures.” said Danish Pandor.

Alongside the menswear offering, the wider Untamed collection continues to reinterpret the brand's established print aesthetic across womenswear. The range includes sarees, ready-to-wear kaftans and coordinated sets, with prints combined and layered across different silhouettes.

Bombay Shirt Company (BSC), an Indian custom-made menswear brand, has partnered with artist and fashion photographer Rid Burman to introduce an exclusive capsule collection titled “What is the Colour of Mumbai?” The collaboration combines the brand's tailored approach to clothing with Burman's photographic interpretation of Mumbai's architecture, colours and urban landscape.

The collection draws inspiration from four original photographs by Burman, capturing pre-monsoon skies, reflections of dusk on dark ocean waters and the ageing facades of coastal buildings. These images served as references for fabric selection, dye treatments and the development of relaxed silhouettes that reflect the city's urban character.

Rather than reproducing photographs directly on fabric, the creative process involved translating the images into colours, textures and garment structures. The resulting collection combines structured tailoring with workwear-inspired designs, oversized proportions and distressed finishes.

"The best collaborations force you to see something familiar through an entirely new lens. Rid has a very distinct eye for Mumbai, its light, architecture, colours, people, and contradictions. We wanted to see what would happen when his perspective intersected with the way we make clothes at BSC. His photos became our colour board, pushing us past our comfort zone and usual boundaries. There is more workwear than we’ve ever done, wider proportions, chore jackets, oversized T-shirts, and distressed finishes. The clothes still feel like us, but the attitude feels much looser, raw, and textured. Ultimately, it’s a way of looking at home through someone else’s eyes," stated Akshay Narvekar, Founder of Bombay Shirt Company.

The ready-to-wear collection features chore jackets, vintage-washed denim shackets and soft overshirts. The bottomwear range includes barrel-fit jeans and military-inspired barrel fatigue pants. Heavyweight, acid-washed pullover hoodies and oversized T-shirts complete the apparel selection, with details such as subtle embroidery, distressed finishes, and Burman's photographic work incorporated into selected pieces. The collection also includes accessories such as caps and tote bags.

Rid Burman said, "Every time I walk along the city’s promenades or look out over the concrete landscape, the same question stays with me: What is the colour of Bombay?" Having lived in cities around the world, Burman said his exploration of colour became a way to develop a sense of belonging in Mumbai. Merging BSC’s clean architectural structure with my visual lens felt completely natural because we both respect each other's craft. Shooting real people on the streets in a guerrilla style was our nod to the city’s everyday hustle and knack for making things work. Ultimately, all those emotions, grit, and contradictions were poured directly into these garments, and I hope people see a bit of themselves and their own dreams in this collection."

The collection's colour palette reflects the changing appearance of Mumbai's skyline from day to night. Shades including Moonless Night, Mystic Navy, Sky View and Eclipse form the darker tones, complemented by Silver Grey, Burnished Lilac, Cloud Dancer, Dusty Blue and Dusty Pink. Sunlight and Sunburst provide contrasting warmer shades across the range.

Through the collaboration, Bombay Shirt Company brings together its focus on tailoring and garment construction with Burman's visual interpretation of Mumbai, translating the city's architecture, atmosphere, and everyday experiences into contemporary menswear.

Third Wave Coffee has introduced a festive gifting collection featuring coffee, snacks, desserts and branded merchandise, with hampers priced between Rs 999 and Rs 2,000. The range caters to individual and corporate gifting requirements, offering options for family gatherings, festive occasions and gifts for colleagues, friends and coffee enthusiasts.

The collection also features products from Third Rush Desserts, the company's recently launched dessert-focused brand. The assortment brings together coffee and sweet treats with merchandise, providing gifting options across different preferences and budgets.

The Classic Hamper, priced at Rs 999, includes three Easy Coffee Bags featuring Vienna Roast, Monsoon Malabar and a single-origin coffee. It also contains chocolate-coated coffee beans, savoury nuts, a four-piece pack of mini truffles and a diya.

Priced at Rs 1,499, the Luxe Hamper combines products from Third Wave Coffee and Third Rush. It includes three assorted Easy Coffee Bags, a seven-piece box of truffles, chocolate-coated coffee beans, savoury nuts, a Third Wave Coffee mug, a can of Chocolate Nibbles and a greeting card.

The Morning Starter hamper, available for Rs 1,150, is designed around everyday coffee consumption. Its contents include a ceramic ribbed green mug, Monsoon Malabar Easy Coffee Bags, four-piece truffles and trail mix.

Another option, the Desk & Go Kit, is priced at Rs 1,300. The hamper contains a tote bag, Vienna Roast Easy Coffee Bags, a ceramic tiger mug and Chocolate Nibbles, catering to consumers seeking coffee and snacks for their workday or while travelling.

The Cold Brew Companion, priced at Rs 2,000, features a box of Cold Brew in Medium Dark Roast, trail mix, a seven-piece pack of mini truffles, Chocolate Nibbles and a 710 ml sipper mug.

Alongside the pre-curated hampers, Third Wave Coffee is offering customers the option to customise their gifts by selecting products across different categories. These include coffee, brewing essentials, Third Rush desserts, savoury snacks, chocolate-coated beans and branded merchandise.

Additional choices include assorted chocolate truffles, Chocolate Nibbles, trail mix, roasted and salted almonds and cashews, and chocolate-coated almonds and hazelnuts. Customers can also include Third Wave Coffee's mugs and tote bags in their customised selections.

Through the festive collection, Third Wave Coffee is expanding its gifting assortment to cover personal celebrations, corporate requirements and seasonal gifting. The combination of coffee, desserts, snacks, and merchandise provides customers with options suited to different occasions and spending preferences.