Over the past year, Nexus Malls have experienced a notable increase in foot traffic and sales performance, driven by the introduction of new categories, brands, and activities aimed at enhancing the overall customer experience.
“Our Q4 and Full Year FY24 earnings reports reflect these successes. We leased 0.26 million square feet across 181 deals during Q4 FY24, achieving our highest-ever occupancy of 97.6 percent, a 130 basis points improvement over March 2023. We achieved a Net Operating Income (NOI) of Rs 4,166 million, reflecting a 13 percent year-over-year growth in Q4 FY24. For the full year FY2024, we leased 1.1 million square feet, maintaining our highest-ever occupancy of 97.6 percent. Tenant sales grew by 13 percent year-over-year, ahead of market growth, and our net operating income grew by 16 percent year-over-year, surpassing projections,” said Nishank Joshi, Chief Marketing Officer, Nexus Select Malls.
To stand out from other shopping destinations, Nexus malls offer a unique, customized experience. Its recently launched Nexus One App offers different loyalty rewards and ease of shopping. “We enhance customer experiences through grand decors, festivals, events, and promotions. This commitment to creating memorable experiences sets us apart and ensures that our customers have a reason to visit us repeatedly,” he stated.
Technology is at the forefront of its operations and customer engagement strategies. Its NexusONE mobile application, recently launched, features user-friendly elements that simplify the shopping experience. Shoppers can participate in the loyalty program by uploading their bills to instantly win assured gifts, discover the latest offers, and navigate the mall using the app. “We have installed digital screens throughout the mall to provide real-time information and precise store locations. Additionally, our smart parking system guides visitors to available spots, reducing wait times and enhancing the overall parking experience,” explained Joshi.
“We are also exploring AI to curate online and offline creative content, with plans to launch a fully AI-generated campaign by the end of the year,” he added.
Nexus prioritizes food as an integral part of its offering. Its food courts, such as the Select Square at Nexus Select City Walk, boast a variety of brands and the best restaurants. It regularly hosts food festivals, live cooking counters, and workshops by renowned chefs to attract food enthusiasts.
“These initiatives have significantly increased foot traffic and enhanced customer satisfaction,” he concluded.
Makeup is changing, and so are choices. People now want clean, cruelty-free beauty that cares for the planet. Traditional makeup often contains animal-derived ingredients, but things are different now. New brands are creating vegan, skin-friendly products without harming animals. From hydrating lipsticks to long-lasting foundations, everything is made with natural and safe ingredients. These products are not just ethical but also high-performance and trendy. With so many Indian brands offering vegan makeup, making the switch is easier than ever. Now, beauty lovers can enjoy bold colors, smooth textures, and lasting wear makeovers without any guilt.
Vegan makeup is free from animal ingredients like beeswax, carmine (crushed beetles), and lanolin (sheep’s wool). Instead, these products use plant-based and synthetic alternatives, making them safe, ethical, and often more skin-friendly.
Discover the 7 best vegan makeup brands in India offering cruelty-free, high-performance beauty. From nourishing lipsticks to long-lasting foundations, these brands ensure clean, ethical, and skin-friendly makeup without compromising quality.
Mamaearth is a clean beauty brand known for its toxin-free and skin-loving makeup. Their products are enriched with natural oils, vitamins, and antioxidants to nourish the skin while providing long-lasting coverage. The brand focuses on gentle formulations, making it ideal for sensitive skin types. Mamaearth also promotes eco-friendly packaging and follows ethical sourcing for ingredients. Their makeup is free from harmful chemicals like parabens and silicones, ensuring a safer beauty routine. With a mission to give back, Mamaearth plants a tree for every product sold, making it a sustainable and conscious choice for beauty lovers.
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Sugar Cosmetics is a trendy, cruelty-free brand known for highly pigmented and long-wearing makeup. Their products cater to Indian skin tones, offering a wide range of shades for all complexions. The brand is famous for its matte and smudge-proof formulas that stay put for hours. Sugar's makeup is resistant to humidity and sweat, making it perfect for Indian weather. Their bold colors and high-performance products make them a favorite among young and experimental makeup lovers. The brand continuously innovates, bringing on-trend shades and formulas that are both stylish and vegan-friendly.
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Lotus Herbals blends Ayurveda with modern science to create makeup that enhances beauty while nourishing the skin. Their products are made with natural extracts, essential oils, and plant-based ingredients to ensure a gentle and safe makeup experience. Lotus focuses on skin hydration and repair, making their cosmetics ideal for daily wear. Their formulas are lightweight, breathable, and suitable for all skin types. The brand also prioritizes eco-conscious packaging and ethical production, ensuring a sustainable approach. Lotus Herbals is a great choice for those who want Ayurvedic goodness in their makeup routine.
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Paul Penders is a premium, plant-based brand that offers herbal and botanical-infused cosmetics. Their products are enriched with organic oils, vitamins, and minerals to provide skincare benefits along with makeup. The brand uses 22 certified organic herbs in its formulations, ensuring chemical-free and non-toxic beauty solutions. Paul Penders avoids synthetic colors, artificial fragrances, and preservatives, making their makeup ideal for sensitive and acne-prone skin. With a commitment to clean beauty, they ensure all products are cruelty-free and eco-friendly. If you prefer pure, botanical-based cosmetics, Paul Penders is a top choice.
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Ruby’s Organics is a homegrown, organic beauty brand that revolutionized the Indian makeup industry. Their products are made with natural clays, plant oils, and herbal extracts, offering skin-friendly and breathable makeup. The formulas are designed to enhance natural beauty rather than mask it, providing lightweight and buildable coverage. The brand focuses on multi-functional products, making their makeup ideal for a minimalist and eco-conscious beauty routine. Free from toxins, parabens, and synthetic fillers, Ruby’s Organics ensures a pure and ethical approach to beauty. Their makeup is hydrating, nourishing, and perfect for everyday wear.
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Asa Beauty is a luxury clean beauty brand that offers refillable and eco-friendly makeup. Their products are formulated with high-quality natural ingredients, ensuring a gentle yet high-performance finish. Asa Beauty’s minimalist packaging is designed to reduce waste, making it a great choice for sustainability-conscious consumers. The brand focuses on hydrating and skin-protecting formulas, ensuring comfort and long wear. Their multi-use products allow for a versatile makeup routine, making them ideal for modern beauty lovers. Asa Beauty is a perfect mix of luxury, sustainability, and ethical beauty.
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Kiro Beauty is a clean and modern makeup brand that blends high-performance cosmetics with skincare benefits. Their products are lightweight, breathable, and enriched with botanical extracts like chamomile, argan oil, and shea butter. Kiro’s formulations focus on hydration and nourishment, making them perfect for daily wear. The brand offers long-lasting, sweat-proof, and non-comedogenic makeup that suits all skin types. Kiro prioritizes safe and effective ingredients, ensuring that beauty lovers can enjoy makeup without worrying about skin damage. If you're looking for vegan beauty that cares for your skin, Kiro is a must-try.
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Unlike regular makeup, which may contain animal by-products, vegan makeup uses plant-based and synthetic alternatives. Instead, vegan brands use natural waxes, plant oils, and mineral pigments. Here’s what you WON’T find in vegan makeup:
Many people believe vegan makeup lacks pigment and longevity—but that’s not true! Today’s vegan brands use advanced formulas for bold, long-wearing colors.
Switching to vegan makeup is a step toward a kinder and cleaner beauty routine. With the right products, there’s no need to compromise on quality or performance. From nourishing foundations to hydrating lipsticks, every product is made with natural and skin-loving ingredients. Bold colors, long-lasting formulas, and skincare benefits make the switch even more exciting. Each product is free from harmful chemicals and cruelty-free, ensuring beauty with a conscience. Whether it’s daily wear or a glam look, vegan makeup offers the perfect balance of performance and ethics. Beauty is now as pure as it is powerful.
Premium-quality basmati rice improves the taste experience of biryani and pulao while enriching their overall texture. People who choose the best basmati rice will find improved food quality which maintains traditional culinary customs. Rice belongs to a nutritious diet and should not be eliminated from the menu. High-quality basmati rice provides a healthy substitution against chronic diseases while promoting fat breakdown and minimizing arsenic exposure risks in the body. We have selected the top basmati rice brands available in India based on their exceptional taste nutritional value and product quality.
Also Check: Top 5 Alcohol Parent Companies in India: All You Need To Know
The Indian basmati rice market accounted for Rs 485.1 billion at present while experts anticipate it will exceed Rs 500 billion until 2030. The market volume projects an exponential expansion that drives the Indian basmati rice sector to thrive at a remarkable pace.
The global basmati rice market will produce an estimated revenue of $356 billion with a projected 2.6 percent growth rate until 2030.
Basmati rice describes a specific variety of aromatic long-grain species that first grew in the Indian subcontinent. The product exists as commonly available rice through brown or white versions that produce floral smells and produce nutty flavors. The nutritional value of basmati rice includes vitamins as well as zinc potassium and magnesium alongside other important nutrients.
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The long-grained India Gate Basmati Rice has become a household name since KRBL Limited launched the brand in 1889. The aging process of this authentic 100 percent vegan rice produces a premium taste and improved texture and ensures that the rice stays loose after boiling. The essential nutrients including fiber, protein and magnesium present in this product promote good digestion as well as general health benefits. The airtight sealing of this product creates both fresh preservation and pure nutrition which makes it stand as a top brand throughout India and worldwide markets.
LT Foods produces Daawat Basmati Rice at its Punjab facilities where Himalayan snow enriches the product. This fine-textured rice extends to 24mm in length during cooking due to its nutty flavor, non-sticky characteristics and delicate grain structure. Indian families and chefs select this product because it receives two-year aging which improves both taste and aroma. The premium quality of Daawat Basmati rice finds its endorsement through Amitabh Bachchan.
Kohinoor Basmati Rice has continued to be a trusted name since its establishment 127 years ago because of its superior quality as well as its signature premium aroma. Expert chefs choose Kohinoor Gold Basmati Rice for biryani preparation because its aged two-year grains reach 2.5 cm when cooked. This naturally developed gluten-free rice meets the requirements of those who need minimal protein in their diets. The company McCormick and Co. Inc. maintains Kohinoor under their ownership to ensure the highest possible food quality and safety regulations.
Khana Khazana Biryani Basmati Rice stands as a premium pesticide-free product that offers long-grained rice with a unique aroma and non-sticky texture. The natural cultivation process produces this rice without additives or chemicals as it doubles its length after cooking. Biryani, pulao and fried rice gain elevated elegance through the usage of this rice which suits daily cooking requirements. Khana Khazana Basmati Rice makes an elegant food accompaniment for meals because it has a subtle flavor and gentle texture.
As a 1993-founded company, Fortune Rice Ltd produces Fortune Basmati Rice which stands out through its non-sticky grains aromatic scent and high fiber composition. The rice functions perfectly in biryani and pulao preparations because of its exceptional quality. The organization specializes in basmati and non-basmati rice production while delivering premium rice products to domestic and international customers since 2005. Fortune Rice has earned a superior status through innovative leadership along with advanced manufacturing expertise.
The premium brand Shrilalmahal Basmati Rice under Shrilalmahal Group since 1907 attributes its recognition to its 24mm long extra-grains and characteristic aroma and its cholesterol and fat content reduction. This aged rice needs two years of maturation before it can improve dishes with a mild nuttiness. High purity combined with excellent quality makes this rice suitable for diabetics to provide delicious dining experiences. The salient quality attributes of Shrilalmahal Basmati Rice make its premium price reasonable.
The traditional rice brand Lal Quilla Basmati Rice has produced its products at Amar Singh Chawal Wala (ASCW) since the early 1900s at its Himalayan growing fields. Its milky-white extra-long grains contain protein and aroma quality and offer a sweet taste. One of the special features of this rice is that it requires only 10 minutes of cooking time after spending two years aging. This rice serves excellent purposes in biryani along with pulao as well as international dishes.
Using superior quality basmati rice gives dining a transformation by introducing delightful scents alongside tastes and wellness benefits. The long-standing heritage and special qualities of premium basmati rice cause it to increase the quality of many culinary styles and promote both taste and wellness benefits. The selection of appropriate basmati rice delivers culinary excellence together with nutritional value because it serves a critical role in every domestic culinary setup.
Body oils are a game-changer in skincare. They deeply nourish, hydrate, and add a natural glow to your skin. Unlike lotions, body oils penetrate deeper, keeping your skin soft and radiant for longer. If you're looking for the best body oil brands in India, you're in the right place! Here’s a detailed list of the 6 best body oil brands in India that will transform your skincare routine.
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To get the best results, follow these simple steps:
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Let’s explore the top body oil brands that stand out for their quality, ingredients, and benefits.
Bath & Body Works is known for its luxurious self-care range, and their Aromatherapy Body Oil is no exception. It is designed to moisturize, relax, and rejuvenate your skin while soothing your senses. Infused with natural essential oils, it provides deep hydration without feeling heavy or sticky. The lightweight formula makes it perfect for daily use, leaving your skin soft and glowing. Whether you need stress relief, better sleep, or a refreshing boost, these body oils cater to different moods. With long-lasting hydration and an elegant fragrance, it enhances your skincare routine effortlessly.
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The Body Shop's Spa of the World Body Oils bring a luxurious spa-like experience to your home. Made with ethically sourced ingredients, they provide intense nourishment and a silky-smooth finish. These oils are perfect for deep hydration, relaxation, and skin rejuvenation. The fast-absorbing formula ensures no greasy residue, making them ideal for all skin types. Their unique blend of botanical extracts and essential oils enhances the skin’s elasticity while promoting a natural glow. Whether you seek firming, radiance, or relaxation, these oils cater to your skin’s needs, offering a pampering experience with every use.
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Indulgeo Essentials is known for its high-performance botanical skincare, and their Luxuriant Body Oil is a powerhouse of nourishment. Formulated with cold-pressed plant oils, it deeply hydrates, repairs, and revitalizes the skin. This oil is perfect for reducing stretch marks, scars, and uneven skin tone, thanks to its rich blend of antioxidants and vitamins. It improves skin elasticity and promotes collagen production, keeping your skin youthful and radiant. The lightweight, quick-absorbing formula ensures deep penetration without clogging pores. Free from parabens, sulfates, and artificial fragrances, it’s a clean and effective choice for glowing, healthy skin.
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Plum’s Drivin’ Me Cherry Body Oil is a lightweight, fast-absorbing oil that keeps your skin soft and nourished all day. Made with plant-based oils, it delivers deep hydration without making your skin greasy. The fun, fruity cherry fragrance adds a refreshing twist to your skincare routine. Enriched with natural emollients, it locks in moisture, making your skin feel smooth and plump. This oil is 100% vegan, cruelty-free, and free from harmful chemicals, making it safe for daily use. If you love fruity scents and soft, glowing skin, this body oil is a must-try.
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Keya Seth’s Aromatherapy Body Oil blends ancient Ayurvedic wisdom with modern skincare needs. It deeply nourishes the skin, improves texture, and enhances glow. Packed with pure essential oils, it helps to reduce pigmentation, brighten the skin, and even out tone. The oil also relieves dryness, soothes irritation, and keeps the skin supple. Its fast-absorbing, non-sticky texture ensures long-lasting hydration without any greasy feel. Ideal for daily body massage, it promotes better blood circulation and muscle relaxation. Affordable yet effective, this Ayurvedic oil is a great choice for those looking for natural skincare solutions.
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Khadi Natural’s Herbal Body Massage Oil is a 100% Ayurvedic formulation designed for deep nourishment and relaxation. It hydrates, repairs, and rejuvenates the skin using herbal extracts and nutrient-rich oils. The oil helps to relieve stress, soothe tired muscles, and improve blood circulation when used for massage. Its antioxidant-rich formula promotes healthy skin by protecting against dryness and irritation. Free from parabens, sulfates, and synthetic fragrances, it is safe for all skin types. The herbal infusion ensures that your skin feels soft, looks radiant, and stays deeply moisturized throughout the day.
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Many people wonder whether to use body oils or lotions. Here’s why oils are the better choice:
Dry skin can feel rough and lifeless. Lotions provide moisture, but it fades too soon. That’s where body oils make a difference. A few drops after a shower lock in hydration, leaving the skin soft and glowing. Some oils deeply nourish, while others add a refreshing scent. Lightweight formulas absorb quickly, making the skin feel smooth without greasiness. Herbal blends bring relaxation, while rich oils help with scars and uneven tone. With the right body oil, skincare becomes effortless. It’s not just about moisture—it’s about healthy, radiant skin that feels as good as it looks.
Move over, traditional skincare—there’s a new powerhouse in town, and it’s here to redefine beauty as we know it. After conquering international markets and making its way into the beauty cabinets of celebrities and trendsetters, Rodial is making its grand entrance into India via beautindia, and is now available on Nykaa. Founded by the visionary Maria Hatzistefanis in 1999, the brand has built a cult following worldwide, thanks to its innovative skincare-meets-makeup formulations. Now, Indian beauty lovers will finally get their hands on Rodial’s bestsellers, from the iconic Snake Serum to the viral Banana Lowlighter.
Rodial has been revolutionizing skincare for an incredible 25 years! This dynamic cult brand is adored by beauty enthusiasts, high-profile celebrities, and experts alike, thanks to its cutting-edge formulas that promise both instant gratification and lasting results. With a passion for ingredient education and top-notch product performance, Rodial is reshaping the beauty landscape, crafting innovative products that amplify your natural confidence and radiance.
So, what’s the story behind Rodial’s journey, and why is its Indian launch such a game-changer? Maria Hatzistefanis gives us an inside look at her brand’s explosive success and what’s next as Rodial lands in one of the world’s fastest-growing beauty markets.
Long before Rodial became a global sensation, Hatzistefanis had a passion for beauty that couldn’t be tamed. “Since I was six years old, I would spend all my pocket money on Vogue, Harper’s Bazaar, and Elle. I was obsessed with the beauty and fashion world,” she shares.
Born in Greece and raised in a non-entrepreneurial family, Maria’s journey was anything but conventional. After studying English literature in Athens, she moved to New York to pursue business at Columbia Business School. Like many, she initially followed the traditional path—investment banking—but quickly realized that the corporate world wasn’t for her. “I became a very bad employee,” she laughs. “I was constantly late, my heart was elsewhere, and soon enough, I got fired. That was my moment of realization—I needed to start my own thing.”
Armed with just £20,000 in savings and working from the backroom of her home, Maria launched Rodial. What started as a one-woman show would soon turn into a multimillion-dollar empire.
Rodial’s big break didn’t come easy. “In the early years, I struggled to get investors because, back then, men weren’t putting money into female-led beauty brands,” Maria reveals. The hustle was real—she handled product development, manufacturing, and even sold the products herself in stores on weekends.
Then came Snake Serum, the anti-aging product that turned Rodial into an overnight sensation. “We developed our first anti-aging product, and the ingredient list contained a synthetic venom-like peptide. I thought, why not call it Snake Serum?” she recalls. “Everyone said I was crazy, that it would never sell. But we had nothing to lose.”
They leaned into the edgy branding, packaging the product in sleek black, launching a bold campaign with live snakes, and sending out samples to beauty editors. The result? A viral beauty moment before social media was even a thing.
“Suddenly, we went from selling 100 units a week to 5,000 units,” Maria says. “It was insane! That moment put Rodial on the map, and we’ve never looked back.”
India’s beauty industry is booming, with consumers increasingly drawn to high-performance skincare that bridges the gap between science and luxury. With its proven track record of game-changing formulas, Rodial is the perfect fit for this evolving market. Partnering with beautindia ensures that Rodial reaches the right audience—those who seek innovation, effectiveness, and a touch of glam in their skincare routines.
“We’ve seen tremendous demand from Indian consumers shopping internationally for Rodial,” Maria explains. “Nykaa’s platform and reach make it the perfect partner to introduce Rodial in India. We’re not just bringing products; we’re bringing a beauty revolution.”
Rodial’s launch in India signifies an exciting new chapter in skincare accessibility. With its presence in over 35 countries and a partnership with more than 2,000 prestigious luxury retailers, including Selfridges, Harrods, SpaceNK, and Neiman Marcus, Rodial is committed to empowering Indian consumers with expertly formulated products. Experience the transformation with highly sought-after items like Dragon’s Blood Sculpting Gel, Banana Lowlighter, Glass Powder, and Vitamin C Brightening Pads, alongside innovative new favorites such as Plumping Collagen Lip Oil, SPF 50 Drops, and Collagen Booster Drops. Embrace your skincare journey with Rodial!
“These aren’t just skincare products; they’re confidence in a bottle,” says Maria. “Every formula is created with real results in mind—no fluff, no false promises.”
In a market saturated with skincare brands, Rodial stands out for its fearless innovation and results-driven approach.
“Our philosophy is simple—we create cutting-edge skincare that works. We don’t follow trends; we set them,” Maria states. “Each product is designed to tackle specific skin concerns head-on, using breakthrough ingredients that deliver visible transformations.”
Rodial’s signature? Bold names, bold results. From Snake Serum to Dragon’s Blood, each product is designed to make a statement—not just on your shelf, but on your skin.
Rodial isn’t just popular with beauty junkies—it’s a Hollywood favorite, gracing the vanities of the Kardashians, Hailey Bieber, and Rosie Huntington-Whiteley.
“We worked closely with makeup artists, and one of them gave our products to Kylie Jenner,” Maria recalls. “She posted about it, and suddenly, the world wanted Rodial. We then reached out to Kris Jenner, and to our surprise, she responded the next day! We ended up doing two campaigns with Kylie, and the rest is history.”
The Banana Lowlighter, in particular, became a must-have after countless celebs swore by its lit-from-within glow. “It was the go-to product during lockdown—everyone wanted to look fresh and awake on Zoom,” Maria laughs.
With its India debut, Rodial is just getting started. “We have big plans for this market,” Maria teases. “Expanding our skincare-meets-makeup line, bringing in more exclusive launches, and even exploring localized formulas for Indian skin needs.”
Rodial’s journey proves that taking risks, trusting your vision, and embracing the unexpected can lead to groundbreaking success. And now, as it steps into India, one thing is certain: Indian beauty is about to get a whole lot more exciting.
With products that combine science, luxury, and undeniable results, Rodial’s entry into India isn’t just another brand launch—it’s a game-changer. Get ready to experience skincare that’s fearless, fabulous, and formulated for impact. Kutub Ariwala, Co-founder of beautindia, shared, “At beautindia our goal is to introduce the finest global beauty brands to Indian consumers. Rodial’s innovative approach to skincare aligns perfectly with the evolving beauty preferences in India. We are proud to bring a brand that blends cutting-edge science with luxury, offering transformative solutions that meet the high standards of today’s skincare enthusiasts.”
India's alcoholic beverage industry stands as a significant player in the global market, shaped by a blend of long-standing traditions and changing consumer tastes. With a large and varied audience, this sector offers vast opportunities for both established companies and new entrants. The industry's rapid growth is driven by factors like a burgeoning young population, increasing urbanization, higher disposable incomes, and shifting social attitudes.
Key players in this flourishing sector include parent companies that lead the market with extensive portfolios covering spirits, beer, and other alcoholic drinks. These companies not only set industry trends and influence consumer preferences but also foster innovation through premium products and strategic growth. This article delves into the top 5 parent companies at the forefront of India's alcohol market, offering insights into their influence on the industry's dynamic landscape.
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Radico Khaitan Limited (RKL) stands as one of the oldest and largest producers of Indian Made Foreign Liquor (IMFL) in India, with a rich history that dates back to 1943. Initially called Rampur Distillery, the company transitioned from being a bulk supplier and bottler for other brands to become the creator of four millionaire labels and over fifteen organically grown brands.
With two major distilleries—Rampur Distillery in Uttar Pradesh and Radico NV Distilleries Maharashtra Limited, a joint venture in Aurangabad—RKL has a total production capacity that exceeds 157 million liters. Additionally, it operates 28 bottling units throughout India.
Diverse Product Range: Rampur Single Malt, Jaisalmer Gin, Magic Moments Vodka, 8PM Premium Black Whisky, 1965 Spirit of Victory Rum, Morpheus XO Brandy, and Royal Ranthambore Whisky.
Diageo India, a part of the global beverage leader Diageo Plc, stands out as one of the top alcohol companies in the nation. Based in Bengaluru, the company has a strong footprint, backed by a committed workforce of over 3,000 employees and 37 manufacturing facilities located across various states and union territories.
With a portfolio of over 200 brands available in more than 180 countries, Diageo is a global frontrunner in the premium spirits market and maintains a strong presence in the rapidly expanding beer sector, with Guinness at the forefront of its offerings. Furthermore, its extensive distribution network and cutting-edge Technical Centre bolster its leadership in the Indian alcoholic beverage industry.
Diverse Product Range: Johnnie Walker, Black Dog, Black & White, Vat 69, Antiquity, Signature, Singleton, Royal Challenge, McDowell’s No. 1, Smirnoff, Ketel One, Tanqueray, and Captain Morgan.
The flagship company, Som Distilleries and Breweries Ltd (SDBL) was founded in 1993 and is located in Bhopal, Madhya Pradesh. The company focuses on brewing, fermenting, bottling, canning, and blending both beer and Indian Made Foreign Liquor (IMFL), and it also provides draught beer to hotels. This dual-market strategy helps reduce seasonal risks, improves marketing efficiency, and allows the company to serve a wide consumer base while driving growth and increasing market share.
Som Group of Companies is a diverse player in the AlcoBev sector, based in Central India, and is involved in producing beer, whisky, vodka, rum, gin, ready-to-drink beverages, and country liquor. The group has established a comprehensive ecosystem that includes a brewery, a distillery, support industries, and a robust distribution network throughout the country.
Beer Product Range: Hunter, Black Fort, Power Cool, and Woodpecker,
Other Product Range: Pentagon, Milestone 100 Whisky, White Fox Vodka, Genius, and Sunny.
Globus Spirits Limited is a fast-growing player in the Indian alcohol market, recognized for its innovative and youth-oriented brand lineup. With popular products like Derby Whisky and XOVOD Vodka, the company has effectively attracted a younger, more adventurous consumer demographic. Founded in 1993 and based in New Delhi, Globus Spirits has established a strong presence across various segments, producing and selling both Indian Made Indian Liquor (IMIL) and Indian Made Foreign Liquor (IMFL).
Product Range: Ghoomar, Heer Ranjha, Shahi, and Globus Spirits Dry Gin.
United Spirits Limited (USL), a part of the global beverage giant Diageo, stands as one of the largest alcoholic beverage companies in India and ranks as the second-largest spirits producer worldwide by volume. Based out of Bengaluru, Karnataka, USL offers a wide range of Indian Made Foreign Liquor (IMFL), which includes whisky, brandy, rum, vodka, gin, and wine. Furthermore, USL is involved in the import, manufacturing, distribution, and sale of several well-known Diageo brands.
With a strong retail presence, strategic franchising, and tie-up manufacturing units (TMUs), USL serves consumers across various price segments, ranging from Popular and Prestige to premium and luxury. Although its main operations are in India, the company has also extended its reach beyond the country's borders, catering to a diverse international clientele. Through its vast distribution network and premium brand offerings, United Spirits is committed to reinforcing its leadership position in the alcoholic beverage sector.
Diverse Product Range: McDowell’s No.1, Royal Challenge, Signature, Antiquity, Black Dog, Director’s Special Black, and McDowell’s Brandy.
India's alcoholic beverage industry is undergoing significant changes, influenced by evolving consumer tastes, a shift towards premium products, and creative marketing approaches. The top companies in this field have secured strong positions in the market by providing a wide range of products, utilizing advanced manufacturing techniques, and broadening their distribution channels. With increasing disposable incomes, urban growth, and a rising interest in premium and craft spirits, the industry is set for ongoing expansion. As competition heats up, these companies are prioritizing quality, innovation, and global outreach to maintain their edge. The outlook for India’s alcohol market is bright, presenting growing opportunities for both established brands and new entrants.
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The much-anticipated Union Budget 2025, the first under Modi 3.0, has been presented by Finance Minister Nirmala Sitharaman in the Parliament today. With a strong emphasis on ‘Garib, Yuva, Annadata, and Nari,’ this budget seeks to accelerate economic growth, foster inclusive development, encourage private sector investments, uplift household sentiments, and enhance the spending power of India's middle class. The retail sector, a vital component of the economy, has received notable support through various initiatives and reforms.
Big Boost for the Leather and Footwear Industry
The government has announced specific measures aimed at enhancing the productivity, quality, and competitiveness of India’s footwear and leather industry. A dedicated product scheme will be introduced to bolster design capacity, component manufacturing, and machinery for non-leather footwear, alongside leather-based products.
This initiative is expected to generate Rs 400 crore in revenue and create employment opportunities for 22 lakh people. Additionally, the sector aims to achieve exports worth Rs 1.1 lakh crore, strengthening India’s position in the global market.
Sachin Joseph, Executive Vice President - Marketing and IT, Paragon Footwear, expressed optimism about the budget's impact on the footwear sector. He stated, "The 2025 Union Budget brings promising opportunities for India’s footwear industry, particularly with the introduction of a focused product scheme supporting design capacity, component manufacturing, and advanced machinery. This policy push will further accelerate India’s position as a key player in both leather and non-leather footwear manufacturing."
Making India a Global Hub for Toy Manufacturing
To reduce import dependence and boost domestic production, the Finance Minister announced a new scheme to establish India as a global hub for toy manufacturing. The government will focus on developing clusters, skilling initiatives, and creating an ecosystem for sustainable production. Special attention will be given to innovative and high-quality toy manufacturing under the ‘Made in India’ brand.
Sukriti Mendiratta, Founder of Panda's Box, welcomed this initiative, stating, "This strategic move aligns with our vision at Panda's Box to infuse cultural heritage and spiritual wisdom into children's toys. With an emphasis on sustainability and local craftsmanship, we can further our mission to provide meaningful play experiences deeply rooted in Indian culture."
Major Push for Food Processing and Nutrition
To empower the food processing industry, the government has announced the establishment of the National Institute of Food Technology, Entrepreneurship, and Management in Bihar. This initiative will add value to farmers' produce, boost their incomes, and create opportunities for skilling, entrepreneurship, and employment for the youth.
Jagrut Kotecha, CEO of PepsiCo India & South Asia, commended the budget's focus on economic revival, stating, "We welcome the Union Budget 2025 focused on an income-led economic revival that will provide relief to the middle-income group. These measures should alleviate the burden of inflation and rising living costs, bringing much-needed relief to consumers and stimulating overall consumption."
Encouraging Startup Ecosystem and Innovation
Recognizing the role of startups in India’s economic growth, the government has allocated an additional Rs 10,000 crore to the startup ecosystem. This infusion of capital is expected to accelerate the growth trajectory of emerging businesses, enabling them to scale operations, adopt cutting-edge technologies, and drive job creation.
Siddharth Dungarwal, Founder of Snitch, emphasized the significance of this move, "The government's decision to allocate an additional Rs 10,000 crore to the startup ecosystem underscores India’s commitment to fostering innovation and entrepreneurship. This strategic push will generate employment, enhance export competitiveness, and strengthen India’s foothold in the global fashion and lifestyle market."
Strengthening the Retail Sector through Tax Reforms
A key highlight of the budget was the increase in the income tax exemption limit to Rs 12 lakh, aimed at boosting urban consumption and allowing middle-class households greater financial flexibility and spending power.
Shriti Malhotra, Executive Chairman, Quest Retail - The Body Shop, remarked, "The increase in the income tax exemption limit is a decisive step toward boosting urban consumption. The inclusion of gig workers in social security schemes provides much-needed recognition and stability for this crucial segment of the new-age economy. However, to truly unlock the full potential of India’s dynamic retail sector, we look forward to a structured National Retail Policy that streamlines compliance, supports omnichannel growth, and fosters sustainable employment opportunities."
Infrastructure and Skilling Initiatives to Support Retail Growth
The budget places a strong focus on infrastructure investment and skilling programs, which will benefit the retail industry by enhancing the talent pool and improving logistics. The establishment of Centers of Excellence for Skilling, coupled with global skilling partnerships, is expected to add to the available talent pool.
TS Kalyanaraman, Managing Director of Kalyan Jewellers, commented, "The tax reforms proposed in the Budget will ensure that the consuming class will have enhanced discretionary income, leading to a significant demand stimulus. This Union Budget will energize market sentiment and is another key step to realizing our combined vision of a Viksit Bharat."
Conclusion
The Union Budget 2025 presents a well-rounded approach to economic revival, with a sharp focus on stimulating consumption, fostering entrepreneurship, and strengthening the retail ecosystem. The government’s proactive measures in supporting key retail-driven sectors such as footwear, leather, toys, and food processing will significantly enhance India's manufacturing capabilities and global competitiveness.
With increased discretionary income, better infrastructure, and targeted policy interventions, the retail sector stands to benefit immensely. The emphasis on skilling and employment generation further reinforces the government’s commitment to inclusive growth, ensuring that India moves steadily toward becoming a $5 trillion economy.
As brands and businesses align with the government's vision, the retail sector is poised for robust growth, making India a formidable player in the global market.
Imagine a drink that’s smooth, creamy, and sweet. You take a sip, and it melts in your mouth. That’s the magic of cream liqueur! A perfect mix of alcohol, dairy, and rich flavors. In India, more people are falling in love with it. It’s easy to drink and pairs beautifully with desserts. Some love it over ice, while others mix it into cocktails. Whether you crave classic Baileys or the exotic taste of Amarula, there’s one for every mood. Looking for the best? This list will help you find your perfect creamy delight.
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You take a sip of a smooth, creamy drink. It’s sweet, and rich, and warms you up instantly. That’s cream liqueur! It’s made by blending whiskey, rum, or vodka with fresh cream and sweet flavors. Some taste like chocolate, some like caramel, and others like coffee. It’s perfect on its own, over ice, or in cocktails. People even use it in desserts! Whether you’re relaxing at home or celebrating with friends, cream liqueur is always a treat. It’s more than just a drink—it’s pure indulgence in a glass.
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The process of making cream liqueur involves:
You pour a glass of smooth, creamy liqueur. It’s rich, sweet, and full of flavor. From Baileys to Amarula, India loves these seven best cream liqueurs. Pure indulgence awaits!
Baileys is a classic cream liqueur that has been loved worldwide for decades. It is crafted using high-quality Irish whiskey and real dairy cream, making it smooth and rich. The combination of chocolate, vanilla, and caramel gives it a sweet yet balanced taste. It pairs beautifully with coffee, desserts, or even over ice for a simple indulgence. Baileys is also a favorite ingredient in cocktails like the Mudslide and Irish Coffee. Its creamy texture and light warmth make it a versatile and crowd-pleasing liqueur. It’s an essential bottle for any home bar.
Sheridan’s is unlike any other cream liqueur due to its dual-chamber bottle. One side contains dark coffee liqueur, while the other holds a smooth vanilla cream. When poured together, they create a beautiful layered effect. The coffee side has a deep, roasted flavor, while the vanilla side adds a silky sweetness. This liqueur is best enjoyed as a layered shot or over ice, offering both visual appeal and delicious taste. It’s a great choice for coffee lovers who want a rich yet balanced cream liqueur. Sheridan’s is also a unique gift for liquor enthusiasts.
Amarula is a special cream liqueur made from the exotic marula fruit, which is native to Africa. The fruit is naturally fermented, distilled, and blended with fresh cream to create a silky and flavorful drink. Its taste is slightly fruity with hints of caramel and spice, making it different from other cream liqueurs. Amarula is perfect for sipping neat, over ice, or in tropical cocktails. It pairs well with desserts and even works as a sweet addition to coffee. The drink has a smooth, velvety finish that makes it a must-try for adventurous drinkers.
Licor 43 Horchata is a vegan-friendly cream liqueur made from tiger nuts, cinnamon, and vanilla. Unlike traditional cream liqueurs, it has a light, nutty flavor with a hint of spice. The drink is smooth, slightly sweet, and has a refreshing taste. It’s a great choice for those who want a creamy drink without dairy. Licor 43 Horchata can be enjoyed chilled, over ice, or mixed in cocktails. It pairs well with rum, coffee, or even desserts. This liqueur is a fantastic alternative for people looking for a unique and lactose-free option.
Micil Connemara Irish Cream is a premium artisanal liqueur made using high-quality Irish whiskey. It is blended with honey, cocoa, and fresh cream, giving it a smooth, luxurious texture. The whiskey base gives it a warm and slightly spiced finish, making it more robust than standard cream liqueurs. Micil Connemara is perfect for sipping slowly, adding to coffee, or even pouring over desserts. It’s a great choice for those who enjoy whiskey-forward liqueurs with a touch of sweetness. The depth of flavors makes it one of the finest Irish cream liqueurs available today.
Middle West Spirits Bourbon Cream is a must-try for bourbon lovers. It combines aged bourbon with fresh cream, creating a rich, smooth, and slightly smoky drink. The bourbon base gives it deep caramel and vanilla notes, with a warm finish. This liqueur is great for those who prefer a stronger and more complex cream liqueur. It can be enjoyed neat, over ice, or mixed into bourbon-based cocktails. Some even use it in desserts or milkshakes for a boozy twist. Its full-bodied flavor and creamy texture make it a top-tier bourbon cream liqueur.
Two Stacks Irish Cream is a modern take on classic Irish cream liqueur. It uses premium Irish whiskey, real dairy cream, and natural flavors to create a rich and velvety texture. The whiskey shines through, making it a perfect balance of smoothness and strength. It has a slightly malty and chocolatey taste, making it ideal for both drinking straight and mixing in cocktails. Two Stacks is an excellent alternative to Baileys for those looking for something different. Its luxurious taste and high-quality ingredients make it a rising star in the cream liqueur market.
Cream liqueurs can be enjoyed in many ways:
Yes! Unlike regular spirits, cream liqueur has dairy and can spoil over time.
You walk into a cozy bar, craving something smooth and sweet. The bartender smiles and asks, "Classic or exotic?" If you love tradition, Baileys is the perfect pick. Want something different? Amarula’s fruity twist takes you on a trip to Africa. Looking for something unique? Sheridan’s two-bottle blend pours like magic, mixing coffee and vanilla in one sip. Each bottle has a story, a taste, an experience. Whether neat, on ice, or in a cocktail, a good cream liqueur is always a treat. The only question is—which one will you try first?
The retail industry in India is undergoing a significant transformation, with malls playing a key role in helping local businesses transition from small-scale operations to national and even global players. By offering a structured retail environment, marketing support, and access to a vast customer base, malls are enabling homegrown brands to thrive and expand beyond their original markets.
Malls serve as a launchpad for local businesses, helping them scale their operations and enhance brand visibility. Small enterprises that once relied on standalone stores or limited online presence now have access to premium retail spaces where they can showcase their products to a wider audience.
For instance, brands like Ideal Hastkala, which started as a niche handicraft store, have leveraged mall partnerships, particularly with Growel’s 101 Mall, to gain exposure to a larger customer base. Through strategic placement, promotional support, and curated retail experiences, such businesses have transitioned into recognizable names across multiple cities.
The Indian government’s push for the ‘Made in India’ movement has found a strong ally in shopping malls, which actively promote local brands and artisans. Many malls prioritize leasing spaces to regional businesses, enabling them to compete with established national and international players.
Shopping centers often host thematic pop-up markets, craft fairs, and seasonal promotions featuring Indian-made products, thereby creating demand for locally crafted goods. These initiatives not only drive consumer interest but also instill pride in Indian craftsmanship, making local brands more competitive in both domestic and international markets.
Behind every thriving brand in a mall lies the story of an entrepreneur who took a leap of faith. Local businesses that once struggled with marketing, logistics, and foot traffic now enjoy the benefits of structured retail environments, operational support, and customer engagement strategies provided by malls.
Take, for example, a regional fashion boutique that started in a small town. With a presence in a prominent mall, the brand saw a surge in visibility, driving not only higher sales but also increased online engagement. Many such businesses experience a domino effect—higher footfall, better brand recognition, and eventual expansion into multiple locations.
The integration of local businesses into malls doesn’t just benefit individual entrepreneurs—it has a ripple effect on the economy. When a local brand expands, it leads to:
● Job creation – More stores mean more employment opportunities, from retail staff to logistics and supply chain workers.
● Stronger supply chains – Local businesses require raw materials and production support, often sourced from nearby areas, strengthening regional economies.
● Higher consumer spending – Shoppers are more inclined to purchase from familiar homegrown brands, driving retail growth.
Malls act as business incubators, providing the necessary infrastructure and visibility for local brands to grow sustainably. Growel’s 101 Mall, for instance, actively supports regional artisans and independent retailers, helping them establish a stronger foothold in the competitive retail market.
As the retail landscape evolves, malls are shifting towards collaborative models that prioritize partnerships with local businesses. The future of retail lies in:
● Experience-driven shopping – Consumers now seek unique, personalized shopping experiences, which local brands are well-positioned to offer.
● Hybrid retailing – A mix of online and offline retail strategies ensures greater reach and customer retention.
●Sustainable business practices – Many malls are encouraging sustainable, ethical brands, further supporting small businesses that align with eco-friendly values.
Growel’s 101 Mall’s initiatives, such as supporting Ideal Hastkala and other regional brands, set an example for how malls can drive inclusive retail growth while preserving India’s rich heritage of craftsmanship and entrepreneurship.
Malls are no longer just shopping destinations; they are growth hubs for local businesses. By providing infrastructure, marketing support, and access to a diverse customer base, they empower small brands to scale nationally and even enter global markets.
With the rise of initiatives like ‘Made in India’ and consumer preference for homegrown products, malls that champion local businesses will play a pivotal role in shaping the future of Indian retail. Through strategic partnerships, success stories like Ideal Hastkala’s journey with Growel’s 101 Mall will continue to inspire small entrepreneurs to dream bigger and expand beyond borders.
Authored By
Santush Pandde, COO, Realestate at Grauer and Weil (India) limited Growel’s 101 mall
Gin has become one of the most loved spirits in India. Its herbal and botanical flavors make it perfect for cocktails and neat sipping. Over the last few years, Indian craft gin brands have gained global recognition, but international gin brands still dominate the premium segment. If you love classic dry gin, this guide is for you! We’ll explore the best dry gin brands in India, their unique features, and interesting facts about gin.
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Dry gin is a juniper-forward spirit with no added artificial flavors or sweeteners. The most popular type is London Dry Gin, known for its clean and crisp taste. Unlike flavored gins, dry gin has a more herbaceous and aromatic profile.
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Try the herbal and botanical taste of the best dry gin brands in India.
Gordon’s is a timeless classic in the world of gin. It has a sharp and clean taste, making it a go-to choice for gin lovers. The gin follows a secret recipe that has remained unchanged for centuries. Its high juniper content gives it a signature pine-like aroma. The brand is well-known for its affordability and consistent quality. It pairs well with tonic, fresh lime, or even ginger ale for a twist. Gordon’s is also used in many classic cocktails like Gin Fizz and White Lady. It’s one of the best options for those who love traditional dry gin.
Bombay Sapphire stands out for its smooth and delicate taste. Unlike traditional London Dry gins, it has a lighter juniper profile, making it ideal for those who prefer subtle flavors. The brand’s vapor infusion method extracts flavors from its botanicals without overpowering the gin. The beautiful blue bottle has made it an iconic name in bars worldwide. Bombay Sapphire works great in Aviation and French 75 cocktails. It’s also a great sipping gin when paired with quality tonic water and a slice of orange. This gin is a perfect balance of tradition and modern craftsmanship.
Tanqueray is a bold and complex gin loved by bartenders and gin enthusiasts. Its double distillation process creates a smooth yet intense flavor. The balance of herbs and spices makes it perfect for cocktails that require a strong gin base. The gin is known for its green bottle and red wax seal, giving it a premium look. Tanqueray is a favorite for dry martinis, as its crisp finish enhances the vermouth’s flavor. Despite its richness, it blends well with fruit juices, particularly grapefruit and orange. This gin is perfect for those who enjoy deep and layered flavors.
Sipsmith is a handcrafted, small-batch gin with a rich history. It is distilled in copper pot stills, which bring out a deep and refined flavor. This gin has a slightly malty base, giving it a smoother mouthfeel than traditional dry gins. The brand played a huge role in reviving craft gin distilling in London. It is an excellent choice for people who love well-balanced cocktails. Sipsmith works well in a Bee’s Knees or Bramble cocktail, thanks to its citrus-forward profile. It’s also great for those who enjoy sipping gin neat or on the rocks.
Oxley is unique because of its cold distillation process, which preserves the freshness of its botanicals. Most gins are distilled using heat, but Oxley’s cold method ensures a crisp and smooth taste. It has a soft juniper presence with hints of grapefruit, lemon, and vanilla. The gin’s smoothness makes it ideal for minimalist cocktails like a Gin Rickey. Unlike many gins, Oxley is best served slightly chilled rather than at room temperature. The high ABV makes it a strong yet well-rounded gin. It’s a perfect choice for those looking for something elegant and refined.
Crafter’s Gin brings Nordic craftsmanship to the world of gin. This Estonian gin is known for its herbaceous and floral profile, making it unique. It changes color when mixed with tonic, creating a beautiful pink hue due to its natural ingredients. Lavender and fennel give it a slightly sweet and spicy taste. The gin has a long, smooth finish, making it perfect for cocktails like Gin Basil Smash or Clover Club. Unlike traditional London Dry gins, Crafter’s has a modern twist, making it a favorite among new gin lovers. Its distinct aroma makes it stand out in any drink.
London Hill is a classic yet affordable dry gin with a strong juniper punch. It follows the traditional London Dry method, ensuring a clean and sharp taste. This gin is a great option for those who enjoy a straightforward and no-fuss gin experience. The peppery finish adds depth, making it a good choice for spicy gin cocktails. It blends well with herbal tonics and citrus garnishes. London Hill is ideal for everyday use, whether in a simple Gin & Tonic or a Gimlet. It offers great value for money without compromising on quality.
Dry gin is one of the most versatile spirits in the world. Whether you love classic London Dry Gin or prefer botanical-rich craft gins, there’s something for every gin lover. With both international and Indian brands available, gin lovers have plenty of choices to explore. Whether you’re sipping Bombay Sapphire G&T or mixing a Tanqueray Negroni, the world of gins is full of exciting flavors.
In the cutthroat world of FMCG, where brands fight tooth and nail for shelf space and digital supremacy, Aroma AAT Basmati Rice has cracked the code. With a strategic mix of quality control, market expansion, and deep-rooted consumer insights, the brand is redefining what it takes to be a leader in the Basmati rice industry. But what’s fueling its rise and what does the future hold? Anshul Garg, Director and CEO of Aroma AAT Basmati Rice, spills the beans—or in this case, the grains.
Gone are the days when rice brands relied solely on traditional distribution networks. The brand is aggressively expanding its presence across multiple platforms, ensuring accessibility for customers far and wide.
“We are strategically positioning ourselves across leading e-commerce platforms like Amazon and Flipkart while also strengthening our presence in grocery stores nationwide. Our exclusive distributorship model ensures better supply chain management and maintains a direct line of communication with consumers,” explains Garg.
But that’s not all. The brand is actively working on collaborations with top grocery chains, ensuring its premium rice is available in every household that values quality.
The FMCG market is brutal—only the strongest survive. So, what makes Aroma stand out?
“The key is simple—unwavering commitment to quality and internationally recognized certifications,” says Garg. “Our quality control measures are rigorous, and we continuously seek customer feedback to stay ahead of competitors.”
By ensuring stringent quality checks at every stage—from processing and packaging to final dispatch—Aroma AAT Basmati Rice guarantees that only the finest grains reach customers. This dedication to excellence has made it a consumer favorite, even in an increasingly crowded market.
E-commerce and quick commerce (Q-commerce) are transforming FMCG retail. The question is: How is Aroma leveraging this shift?
“As India’s digital landscape evolves, e-commerce and Q-commerce will become the backbone of retail expansion. We’re already making strategic moves in this space, with our products available on major online marketplaces. We’re also exploring partnerships with leading grocery retail chains to strengthen our digital presence,” Garg shares.
The brand is gearing up for an even stronger digital push, knowing that millennials and Gen Z consumers are shifting towards online shopping for convenience.
In India, rice is more than just food—it’s an emotion, and regional preferences play a crucial role in purchasing behavior. Aroma has cracked the regional preference code, tailoring its offerings to fit specific markets.
“For instance, in southern India, steamed Basmati rice is a staple, whereas in Uttar Pradesh, Golden Sella Basmati is the top choice. Meanwhile, northern states show a different preference altogether. Understanding these nuances helps us craft market-specific strategies that cater to unique consumer demands,” says Garg.
This in-depth market research ensures that Aroma doesn’t take a one-size-fits-all approach, making it a brand that truly understands its consumers.
Consumer preferences are constantly evolving. While some prefer the classic Basmati variants, others are drawn to newer, innovative offerings. Aroma is balancing both worlds by blending traditional expertise with forward-thinking innovation.
“We conduct extensive research on Basmati rice variants and processing techniques to enhance quality and cost-effectiveness while preserving authenticity. This allows us to cater to the changing demands of the market while staying true to our roots,” Garg explains.
One such shift has been the growing preference for the 1509 Golden Sella Basmati variant over the previously dominant 1121 variety. By staying ahead of the curve and researching these trends extensively, Aroma ensures that it continues to offer the best in the category.
Despite the volatility in the global rice market, Aroma is setting ambitious growth targets. The brand anticipates a 10% revenue growth in the upcoming fiscal year, driven by product diversification and increased sales.
“We see immense growth potential in this sector and are actively working on expanding our product offerings and entering new strategic markets. Sustainable and comprehensive growth is our primary focus,” reveals Garg.
While 2024 saw fluctuations in rice prices, the market is expected to stabilize, setting the stage for Aroma to capture an even larger share.
With the rise of Q-commerce platforms like Blinkit and Zepto, kirana stores have faced increased competition in metro cities. But has this trend impacted Aroma’s revenue distribution?
“While Q-commerce is growing among millennial and Gen Z shoppers in metro areas, kirana stores continue to dominate the overall FMCG landscape. India’s urban centers represent only a fraction of the total domestic market, and even there, Q-commerce is yet to reach its peak. For now, kirana stores remain the preferred choice for most households,” Garg clarifies.
However, with rapid digitalization, Q-commerce is expected to make significant inroads in the coming years, and Aroma is preparing accordingly.
Aroma AAT Basmati Rice has already made a mark in the FMCG space, and the brand is showing no signs of slowing down. With a rock-solid retail strategy, an innovative approach to product development, and an increasing foothold in digital commerce, Aroma is on track to becoming a household name in India and beyond.
“We are committed to delivering the highest-quality Basmati rice while expanding strategically. Our focus remains on understanding consumer needs, adapting to market trends, and maintaining excellence at every step,” concludes Garg.
With an aggressive expansion plan, cutting-edge research, and a deep understanding of regional preferences, Aroma AAT Basmati Rice isn’t just another player in the rice industry—it’s a brand that’s shaping the future of Basmati consumption in India and beyond. Watch this space, because Aroma is just getting started.
With just a couple of days left to Budget 2025, India’s thriving consumer durables sector is expecting sky-high boosts. With the industry on the verge of becoming the fourth-largest globally by 2027, key stakeholders are calling for strategic policy interventions to sustain momentum, encourage domestic manufacturing, and drive innovation. From expanding the Production Linked Incentive (PLI) scheme to promoting energy-efficient appliances, the government’s support will be pivotal in shaping the next phase of growth.
Industry leaders are pushing for a broader scope under the PLI scheme to include high-growth segments such as home appliances, personal care products, and small consumer electronics. Anand Ramanathan, Partner and Consumer, Products and Retail Sector Leader, emphasizes that a well-structured expansion of the scheme could be transformative for Indian manufacturing.
“Expand the scope of the Production Linked Incentive (PLI) scheme to include high-demand sub-sectors within the consumer goods industry, such as home appliances, personal care products, and small consumer electronics. Allocate additional incentives to manufacturers prioritizing domestic value addition and labor-intensive operations. The expanded policy should include simplified application processes, measurable performance-linked benchmarks, and targeted benefits for MSMEs to enhance participation across all tiers of the manufacturing ecosystem.”
With an ambitious target of creating over 1 million jobs in five years, Ramanathan argues that a stronger PLI scheme will not only reduce import dependency but also strengthen backward integration and boost India’s exports in consumer durables.
Voltas MD & CEO, Pradeep Bakshi, envisions India emerging as a dominant force in consumer durables, provided the government ensures robust support for local manufacturing.
“India’s consumer durables market is on the verge of becoming a global powerhouse, with projections indicating it will become the fourth-largest in the world by 2027. This growth, driven by rising affluence and government initiatives, presents a tremendous opportunity to bolster India’s economy and create substantial employment.”
With increasing consumer preference for energy-efficient and premium products, Bakshi stresses the need for subsidies and grants to empower MSMEs and small-scale manufacturers.
“While the ‘Make in India’ initiative has significantly reduced import dependency and boosted employment, additional support in the form of subsidies and grants is needed to foster local innovation. This will help in lowering production costs and making India globally competitive. Moreover, targeted investments in digital and physical integration will enable the industry to cater to the evolving preferences of tech-savvy, Gen Z consumers.”
A key ask from industry players is policy backing for energy-efficient appliances. With India witnessing warmer temperatures, demand for air conditioners and cooling appliances is on the rise. Bakshi suggests that incentives for energy-saving solutions should be a budget priority.
“The growing strain on the energy sector creates a pressing need for support through subsidies to promote energy-saving solutions. Expansion of the replacement AC market and support for energy-efficient star-rated products will not only protect the environment but also cater to the increasing demand for eco-friendly solutions.”
The semiconductor industry remains at the heart of India’s consumer electronics growth story. Ashok Rajpal, Managing Director of Ambrane India, is optimistic about continued government support in this domain.
“As we approach Union Budget 2025, we are optimistic about continued government focus on the electronics and semiconductor sectors. Previous budgets have shown strong commitment to semiconductor development through increased funding for the Ministry of Electronics and Information Technology (MeitY), highlighting India’s push for self-reliance and global competitiveness.”
For companies like Ambrane, which rely heavily on semiconductors for products like power banks and chargers, a robust domestic supply chain will be crucial. Rajpal anticipates further strengthening of PLI incentives and skill development programs.
“By reducing dependency on imports, a robust semiconductor ecosystem can streamline supply chains, lower costs, and foster innovation. Strengthening initiatives like the PLI scheme and skill development programs will accelerate India’s technological evolution, generate employment, and boost exports.”
With India’s electronics market poised to reach $300 billion by 2026, the push for R&D and infrastructure development has never been more critical. Amit Khatri, Co-Founder of Noise, highlights the need for deeper investments in research, innovation, and strategic global partnerships.
“To sustain this trajectory, bolstering manufacturing efforts through programs like the PLI scheme, reducing import dependencies and duties, building infrastructure to boost components production, and fostering global partnerships will enhance India’s competitiveness in the global value chain.”
Highlighting Noise’s collaboration with Amber as an example, Khatri stresses the importance of local manufacturing capabilities in shaping the industry’s future. He also advocates for government-backed R&D investments to drive next-generation consumer electronics.
“Strategic investments in R&D are essential to spur innovation, enabling the development of advanced solutions that cater to evolving consumer needs. An innovation ecosystem can fuel growth and global leadership, while measures to counter inflation and encourage discretionary spending are imperative.”
With India transitioning towards a digital-first economy, Khatri sees immense potential in leveraging smart technology to integrate consumer electronics with financial services. He points out that increasing government support for digital payment initiatives will be a game-changer.
“As a leader in smart wearables, we see immense potential in leveraging technologies to transform industries such as finance and insurance, driving efficiency and convenience for consumers. Innovations like our NCMC-enabled and Tap and Pay smartwatches exemplify this vision by fostering integration across critical sectors and accelerating the shift to a digital-first economy.”
Khatri urges greater governmental backing for the National Payments Corporation of India (NPCI) initiatives to boost adoption and strengthen India’s leadership in digital finance.
India’s consumer durables sector is at an inflection point. With rising demand, increased digital adoption, and a shift towards sustainable solutions, the government has a golden opportunity to supercharge the industry’s growth. Here’s a quick recap of what industry leaders are expecting:
Sathyanarayanan Viswanathan, CFO & Head of Business Administration, BSH Home Appliances, added his insights: “We are optimistic about the government's ongoing commitment to driving local manufacturing, innovation, and sustainable growth. As we look ahead to the upcoming budget, we anticipate measures that will not only stabilize fiscal policy and control inflation but also foster a competitive, transparent, and predictable economic environment that will fuel business growth. We believe the introduction of a production-linked incentive program would further encourage domestic manufacturing, enabling Indian manufacturers to offer competitive prices on the international market. This would not only help reduce reliance on imported goods but also attract foreign exchange, contributing to a healthier current account balance.”
With the right mix of policy measures, Budget 2025 can propel India’s consumer durables industry to new heights, reinforcing its position as a global manufacturing and innovation hub. The ball is now in the government’s court!
India’s jewelry industry is at a critical juncture, blending tradition with modern innovation to secure its place on the global stage. The sector, deeply woven into the country’s cultural fabric, is witnessing an evolution driven by shifting consumer preferences, digital integration, and sustainability trends. As the Union Budget 2024 approaches, industry leaders are hopeful for policy measures that will address key challenges and unlock new avenues for growth. With expectations high, stakeholders are seeking reforms that enhance transparency, reduce costs, and boost competitiveness, ensuring that India remains a powerhouse in the global jewelry market.
A Sector in Transformation
According to Deloitte’s latest report, "Sparkling Success: Renaissance in India's Gems and Jewellery Sector," India’s jewellery market, valued at $80-85 billion in FY24, is projected to reach $225-245 billion by FY35. This impressive growth is driven by increasing disposable incomes, urbanization, and a shift toward branded and sustainable products. Gold continues to dominate, with a 97 percent preference among buyers, while diamonds are gaining traction among younger consumers who favor minimalist and contemporary designs.
The report highlights how omnichannel retail strategies and digital innovations like virtual try-ons and AI-driven personalization are reshaping consumer behavior. These advancements, coupled with rising demand for lab-grown diamonds and ethical sourcing, are pushing brands to adapt and evolve. However, industry players believe that government intervention through policy support is essential to sustain this momentum.
Calls for Tax Relief and Policy Continuity
One of the most pressing concerns for the jewelry industry is taxation. Industry leaders are urging the government to introduce tax relief measures that will boost disposable incomes and drive consumption. MP Ahammed, Chairman of Malabar Group, emphasizes the need for continuity in policies to sustain consumer demand and job creation:
"The demand for jewellery has strengthened after the gold import duty cut in the Union Budget 2024. Therefore, in the first full budget of NDA 3.0, the jewellery industry expects policy continuity to boost consumer demand for jewellery, thus generating more employment and playing a pivotal role in economic growth. To boost demand for precious jewellery, the budget needs to propose tax relief measures to boost disposable income and consumption. Some strategic measures to control inflation impact on consumption are also welcome."
Ahammed also advocates for reforms in the gold monetization scheme to encourage households to mobilize idle gold. He believes that allowing reputed retail jewelers to participate in the scheme would reduce the country’s gold import bill and improve the current account deficit. Additionally, he calls for stricter regulations to curb unaccounted business activities in the retail jewelry sector.
Strengthening India’s Diamond Industry
The diamond industry is a crucial segment of India’s luxury market, contributing significantly to the economy. However, industry experts believe that high import duties on polished and rough diamonds are hampering competitiveness. Piyush Gupta, Director of PP Jewellers by Pawan Gupta, underscores the need for reforms to enhance India’s global standing:
"The diamond industry is a centre of India’s luxury market and an important contributor to the Indian economy. As we approach this year’s Union Budget, we are hoping for progressive policies that deal with the challenges faced by the diamond industry and encourage growth and innovation. We expect to see steps that reduce import duties on polished and rough diamonds. This would make the Indian diamond sector more competitive globally and improve domestic manufacturing. Also, we need support for better technology and skill training in diamond cutting and polishing to help the artisans and keep India a global leader in the market."
Sustainability is another key focus area. With ethical sourcing and eco-friendly manufacturing becoming priorities for global consumers, Gupta stresses the importance of government support for green initiatives. Aligning policies with international trends will help India maintain its leadership in the diamond sector while reinforcing its commitment to responsible business practices.
Boosting Exports and Technology Adoption
In an increasingly competitive global market, jewelry exporters are looking for government support to enhance their competitiveness. Extending the Production-Linked Incentive (PLI) scheme to the jewelry sector is a key demand. Vidita Kochar, Co-Founder of Jewelbox, highlights how policy support can drive innovation and create new growth opportunities:
"As we approach the Union Budget, the gems and jewelry sector looks forward to policies that foster growth and innovation. Extending the Production-Linked Incentive (PLI) scheme to our sector can drive exports and domestic value addition, creating jobs and attracting investments. Reducing import duties on advanced machinery will enable access to cutting-edge technology, while export subsidies and dedicated zones can strengthen our global competitiveness. Additionally, incentives for research and green practices are critical to ensuring sustainable growth in this evolving industry."
Kochar’s expectations align with broader industry trends. The Deloitte report emphasizes that regulatory reforms such as mandatory hallmarking and revised wastage norms are improving transparency and lowering costs. In addition, omnichannel retail strategies, including e-commerce expansion and quality certifications, are reshaping consumer trust and purchasing behavior.
A Blend of Tradition and Innovation
Despite economic challenges, the Indian jewelry industry remains resilient. The sector’s growth is underpinned by a strong cultural affinity for jewelry and an expanding high-net-worth population that is driving demand for luxury pieces. The Deloitte report also notes that advanced manufacturing techniques and international expansion are enabling Indian brands to tap into diverse global markets.
However, industry players recognize that continued progress will require collaborative efforts between the government and businesses. Investing in digital infrastructure, strengthening supply chains, and promoting sustainable practices will be crucial in maintaining the industry’s upward trajectory.
A Budget of Opportunities
As the jewelry industry awaits the Union Budget 2024, there is optimism that the government will address critical challenges and introduce policies that support sustainable growth. From reducing import duties to strengthening export incentives and enhancing technological adoption, industry leaders have outlined a clear roadmap for unlocking the sector’s full potential.
With India poised to become a global leader in the jewelry industry, strategic policy interventions can accelerate this transformation. By balancing tradition with innovation, the upcoming budget has the potential to shape a glittering future for India’s jewelry sector, benefiting consumers, businesses, and the economy at large.
India’s love for fine liquor is growing fast. Rare and exclusive bottles are now a prized possession for whisky lovers. Some seek rich, smoky flavors, while others prefer smooth, aged blends. Unique cask finishes add a new twist, making each sip special. These luxury spirits are not just drinks—they tell a story of artisanship and tradition. Collectors chase limited editions, while connoisseurs savor every drop. From deep, sherry-aged malts to experimental peated whiskies, each bottle offers something extraordinary. As demand rises, premium alcobevs are becoming a symbol of taste and status in India’s evolving liquor culture.
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In this article, we explore seven exclusive alcoholic beverages available in India. Each one has a unique story, rich flavors, and a special place in the world of fine spirits.
The Macallan is known for its sherried, non-peated whiskies, but Rare Cask Black is a complete departure from the norm. Crafted from an extremely limited selection of just 100 casks, this whisky carries a rare smoky profile, a result of peated malt being used in The Macallan’s production—a practice nearly forgotten in the distillery’s modern history.
Aged exclusively in first-fill sherry-seasoned oak casks, it boasts deep flavors of dried fruits, cracked black pepper, and dark chocolate, with a subtle but noticeable wisp of smoke. The velvety texture and lingering finish make it a collector’s dream, as The Macallan rarely experiments with peat. This whisky is nearly impossible to find due to its limited production, making it a true hidden gem for connoisseurs seeking a smoky yet refined expression from one of Scotland’s most prestigious distilleries.
Royal Salute is a brand deeply tied to British royalty, originally created in 1953 to celebrate the coronation of Queen Elizabeth II. The Delhi Edition, part of the brand’s exclusive “Cities of the World” series, is a tribute to the rich heritage and cultural grandeur of India’s capital.
This ultra-premium blend is crafted from some of the rarest whiskies, all aged for a minimum of 25 years. The influence of long aging results in a whisky with exceptional depth—notes of poached pears, rich toffee, and roasted almonds are balanced by warm spice and a whisper of oak. The packaging itself is a work of art, inspired by Delhi’s architecture, with gold detailing reflecting the city's regal past. This edition is not just a whisky but a celebration of history, luxury, and craftsmanship.
Johnnie Walker’s Blue Label is already a benchmark for luxury, but Xordinaire elevates it further by incorporating the influence of French Cognac. This limited edition is finished in hand-selected XO Cognac casks, a process that enhances its texture and intensifies its complexity.
Each sip reveals layers of dark cherries, caramelized figs, and toasted nuts, complemented by a silk-like mouthfeel. The Cognac cask finish gives it a luscious, almost dessert-like quality, making it distinct from the standard Blue Label. This whisky is designed for those who appreciate both whisky and fine Cognac. The combination of Scottish and French craftsmanship results in a unique blend that blurs the lines between two of the world’s most celebrated spirits.
Glenfiddich is famous for pioneering single-malt Scotch whisky, and with the Grand Cru, the brand merges whisky-making with the sophistication of French sparkling wines. Aged for 23 years in a mix of American and European oak, it is then finished in rare French cuvée wine casks, an approach rarely seen in the whisky world.
The result is an incredibly elegant whisky with notes of toasted brioche, white peach, and honeyed vanilla. The influence of the French casks adds a creamy texture and a lingering finish with hints of almond and gentle spice. What makes this whisky special is its ability to appeal to both whisky lovers and those who enjoy Champagne, as it shares the celebratory and refined characteristics of both worlds. A truly unique expression from one of Scotland’s most innovative distilleries.
Aberfeldy is often referred to as the "Golden Dram" due to its naturally honeyed character, but the 21-year-old Madeira Cask edition takes this sweetness to a new level. After spending two decades in traditional oak casks, it undergoes a finishing period in Madeira wine casks from Portugal. This secondary maturation introduces an extra layer of depth, with flavors of stewed plums, caramelized oranges, and nutmeg. The influence of the Madeira casks brings a slight oxidized fruitiness, making it stand out from other aged single malts.
Aberfeldy is known for its smooth and approachable style, and this expression is a perfect balance of sweetness and complexity, making it an ideal whisky for those who enjoy rich, full-bodied drams with a touch of exotic character.
Balvenie has built its reputation on honeyed, smooth single malts, but this expression is a rare departure from its usual style. Instead of using unpeated barley, the distillery dried its malt with peat for a total of 19 weeks—a significant change for a brand known for its sweet and gentle whiskies. This peated experiment results in a fascinating mix of flavors. Classic Balvenie notes of vanilla, heather honey, and citrus remain, but an earthy smokiness and a hint of coastal salt now complement them. The peat influence is delicate, not overpowering, making it a great introduction for whisky lovers who want to explore peat whisky without overwhelming intensity.
As part of Balvenie’s Stories series, this whisky is an example of the distillery’s willingness to push boundaries while staying true to its heritage. It’s a rare and collectable dram for both Balvenie enthusiasts and peat lovers alike.
Hakushu, often called the “forest distillery” due to its location in the Japanese Alps, is known for its fresh, herbal, and subtly smoky whiskies. The Kogei Collection showcases the distillery’s deep connection to traditional Japanese craftsmanship. This expression is aged using innovative wood cask techniques with a selection of rare and native Japanese oak, bringing unique flavors to the whisky. The result is a bright, crisp profile with notes of green apple, pear, and fresh mint, balanced by a soft smokiness that lingers in the background.
The name "Kogei" means “craft” in Japanese, and this whisky is a tribute to Japan’s meticulous attention to detail and respect for nature. Designed for both whisky purists and newcomers, it can be enjoyed neat or as a refreshing highball.
India’s luxury alcobev market is booming, whether it’s through rare cask finishes, cultural tributes, or bold experiments. India’s luxury alcohol scene is growing; these rare spirits are a must-have for any whisky enthusiast. From smoky surprises to Champagne-inspired elegance, these exclusive alcobevs redefine what fine whisky can be. Whether you collect, gift, or simply enjoy them, they promise an unforgettable experience in every sip. Raise a glass to these rare and extraordinary spirits! Cheers!
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Rye whiskey is gaining momentum in India's spirits market because of its strong distinctive taste. The bold peppery flavors of rye whiskey manage to combine with smooth lasting fullness to deliver a rich tasting experience that attracts seasoned whiskey lovers alongside new uninitiated drinkers. The developing whiskey culture of India brings increasing numbers of enthusiasts to this uncommon grain spirit while they enjoy its rich flavors and cocktail capabilities.
When drunk neat or with ice or used as a base ingredient in cocktails rye whiskey stands alone with its unprecedented intricate taste profile. This guide reveals top rye whiskey choices from India that will help you identify the bottle most aligned with your palate.
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Mainly using rye as the base ingredient differentiates rye whiskey from all other types of whiskey. The production of rye whiskey from at least 51 percent rye grains results in a whiskey with bold spicy notes along with dryness which produces flavors that include black pepper and clove. The production of bourbon and Scotch relies on different ingredients than rye whiskey because they derive from corn wheat and barley whereas rye base yields more robust flavors, along with roots of vanilla and fruit and malt black pepper and clove.
The composition of whiskey affects both the preferred drinks in which each type gets used as rye whiskey stands out for cocktail robust construction while other whiskeys are commonly served neat or combined with mixed drinks. The low barley content in the distillation process leads to rye whiskey's distinctive characteristics which produce a bold tasting result compared to other spirits.
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The bold spicy characteristics of rye whiskey bring out enhanced taste elements in many dishes.
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Being established in the 19th century New Orleans Sazerac Rye whiskey originates from America's distillery history. The cocktail bar that bears its name pioneered this spirit which delivers intensive and spicy tasting elements including natural licorice and clove and vanilla notes. The product costs Rs 4800 while remaining accessible through major cities including Delhi Bangalore and Chennai. Sazerac Rye serves people who like its just-as-still version or mix it into traditional cocktail drinks thus making it a great choice anyone can appreciate.
Bulleit Rye delivers a spicy American rye whiskey containing a remarkable 95 percent rye base which surpasses industry typical rye standards. The company Bulleit launched in 1987 operates from the family whiskey-making heritage that started in the 1830s. A rich combination of flavors including cherry wood aromas accompanies apricot and oak flavors along with honey sweetness while the vanilla taste remains distinct before finishing sweet like toffee. Mixologists love Bulleit Rye because it was developed specifically as the principal whiskey for Manhattan and Old Fashioned cocktails. An oenology report shows the product ranges from Rs 3,500 to Rs 5,500 with distribution points in major Indian cities including Delhi, Mumbai and Bangalore.
American bars continue to discover the distinctive character of Danish-made Stauning Rye Whisky throughout the United States. Every sip of Sauvignon Rye Whisky reveals Denmark's historic traditions because it contains 100 percent floor-malted barley and Danish rye which comes exclusively from local sources. Stauning Rye distinguishes itself from traditional American ryes through its rich taste profile which creates an extended fruity conclusion. When served in rye whiskey flights at bars this distinctive taste catches the attention of whiskey lovers. The global consumer demand grows for Stauning Rye which redefines modern rye whiskey appreciation.
WhistlePig Rye is an ultra-premium rye whiskey made from 100 percent rye grain during a 10-year aging process which produces profound and sophisticated taste notes. The distillery WhistlePig gained its beginnings in Vermont in 2008 through a mission to distribute bottled whiskey directly from its farm locations. Light to rich notes of caramel combined with butterscotch and clove followed by nutmeg and finishes with a pleasant toffee flavor in this upscale sipping whiskey. When the company first began it obtained whiskey from Canada and Indiana yet the brand now produces its own spirit. You can find the luxury beverage WhistlePig Rye in Delhi, Mumbai and Hyderabad at Rs 8,500.
This Philadelphia-distilled whiskey reproduces the bold spicy character from Rittenhouse Square through its liquid form. Each 100-proof bonded bottle of Rittenhouse delivers an intense strong punch that maintains a smooth finish each time. Heaven Hill Distilleries produces this whiskey through their manufacturing process delivering flavor combinations of dark chocolate spice and cinnamon. This versatile spirit is both bartenders' first choice because it works well in mixed drinks and also offers enjoyable drinking straight. Consumers can find this bottle for Rs 4000 in Jaipur alongside Ahmedabad and Mumbai markets.
Templeton Rye selects 95 percent rye and matures it through 4 years in new charred oak barrels to create its smooth and bold American whiskey. This whiskey presents itself in a vivid deep amber-copper colored pour and showcases scents of Christmas spice along with red fruit notes and white grape elements. From the first taste to the last sensation the whiskey provides layers of caramel, butterscotch, vanilla and apple flavors combined with a clean ending. The medium-bodied nature along with versatility makes this product an ideal gateway to Templeton’s line of spirits for whiskey beverage creation.
Both heritage and glassware meet in Woodford Reserve Rye a brown-forman portfolio member which provides a balanced taste featuring dried fruit tastes and tobacco flavors and spicy characteristics. Traditional Kentucky distillation processes in this whiskey creation result in a bold spicy character that finishes smoothly. The whiskey maintains a traditional Kentucky Rye character because it contains less rye than current market standards. Customers can find this whiskey at Rs 6500 price points through premium liquor stores in Kolkata and Pune along with Hyderabad.
Rye whiskey develops its space in India's expanding spirits market by providing both daring flavors and adaptable character which attract experienced drinkers and fresh entrants to the whiskey world. Whiskey lovers can enjoy this unique spirit both neat and on ice or blended in cocktails because of its distinctive spiciness paired with its smooth endings. Alongside the expanding range of premium rye whiskey selections, consumers find plentiful opportunities to discover and taste exceptional rye whiskeys.
Amaretto is an Italian treasure, cherished for its sweet, nutty flavor. Its story begins in Saronno, Italy, where it was crafted with almonds or apricot kernels. Over time, this liqueur became a symbol of indulgence and tradition. Amaretto is more than just a drink. It’s a versatile delight used in cocktails, desserts, or simply enjoyed neat. Imagine its warm almond notes enhancing a creamy tiramisu or elevating an evening cocktail.
In India, premium liqueurs are gaining popularity. Amaretto, with its unique taste and charm, has become a favorite for those seeking something different. Its growing demand reflects how Indian consumers are exploring global flavors. Whether you’re a seasoned liqueur lover or new to it, amaretto offers an experience like no other. From its rich Italian roots to its modern-day appeal, amaretto is a journey of taste you’ll want to explore.
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Amaretto is an almond-flavored liqueur. It originated in Saronno, Italy, and is known for its rich, sweet taste with a slight bitterness. The name "amaretto" comes from the Italian word "amaro," meaning bitter. This liqueur is often made using apricot kernels or almonds, combined with sugar, spices, and alcohol. It usually has an alcohol content of 24–28%, making it a perfect ingredient for cocktails and desserts.
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The process of making amaretto involves:
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Here are the best amaretto brands you can try in India, offering unique flavors, rich traditions, and versatility, making them ideal for sipping, mixing in cocktails, or enhancing your desserts.
Disaronno traces its origins back to a romantic tale from 1525, when a Renaissance artist received a gift of homemade liqueur from his muse. This story of creativity and affection is infused in every bottle. Known for its trademark smooth almond essence, Disaronno has a rich heritage of quality and craftsmanship. Its velvety texture and sweet apricot undertones make it a standout, perfect for both sipping and mixing. The iconic square bottle design with a carved cap represents the artistry behind this drink. Disaronno is a timeless classic that continues to captivate liqueur enthusiasts worldwide.
The classic square bottle with its signature cap is a symbol of luxury. Disaronno is perfect for sipping neat or in cocktails like an Italian Margarita.
Phillips Amaretto is a testament to how simplicity can deliver exceptional taste. This brand is rooted in offering accessible luxury, focusing on creating a versatile, approachable almond liqueur. Whether making classic cocktails or giving desserts a delightful twist, Phillips adds charm with its rich yet subtle flavor. It's crafted to ensure consistent quality, making it a popular choice for home bars. The affordability of Phillips does not compromise on its smoothness, making it ideal for beginners or seasoned drinkers alike.
Ideal for cocktails and baking, Phillips Amaretto offers excellent value for money.
Veroni stands out as a brand that bridges the gap between traditional Italian liqueur-making and modern-day flair. Every bottle of Veroni Amaretto is a tribute to the art of distillation passed down through generations. The almond richness is delicately balanced with hints of vanilla and caramel, giving it a comforting sweetness. Veroni’s warm, inviting notes make it a favorite for celebrations, and its unique smoothness pairs well with coffee or pastries. It’s a drink that feels like home, perfect for creating cherished memories with loved ones.
Its smooth texture makes it perfect for desserts and after-dinner drinks.
Tosalini Saliza is the epitome of artisanal excellence, handcrafted in the heart of Italy. The Tosalini family has been perfecting liqueur recipes for decades, ensuring that each bottle represents tradition and authenticity. Saliza’s almond-forward profile is complemented by a velvety finish, making it a sophisticated addition to your drink collection. Its gluten-free composition and use of natural ingredients reflect a commitment to health-conscious consumers. Whether enjoyed neat or in an indulgent cocktail, Tosalini Saliza is a symbol of Italian luxury.
Tosalini Saliza is gluten-free and made with natural ingredients, offering a truly luxurious experience.
Adriatico is a modern brand with a unique philosophy: to create amaretto that celebrates Italy’s southern almonds while being sustainable and ethical. Crafted with roasted almonds, cinnamon, and a hint of sea salt, Adriatico delivers a nuanced flavor profile unlike any other. The brand’s story revolves around innovation, offering a refreshing twist on a traditional favorite. Adriatico is also celebrated for its creamy texture, which makes it perfect for crafting inventive cocktails or pairing with desserts like tiramisu. It’s more than a drink; it’s an experience that embraces modern values.
It’s vegan, gluten-free, and uses sustainable ingredients. Great for conscious consumers.
Lazzaroni’s legacy dates back to the 19th century, earning its reputation as the original amaretto. Its secret family recipe involves the use of Amaretti di Saronno cookies, setting it apart from other brands. This unique ingredient gives the liqueur its distinct almond and apricot kernel notes, creating a truly authentic taste. Lazzaroni embodies Italian craftsmanship, making every sip a journey into tradition. Whether poured over ice cream or enjoyed in a cocktail, it delivers a rich, nostalgic flavor that has been cherished for over 170 years.
Perfect for purists who want to taste the original amaretto.
Amaretto is a liqueur that brings a touch of elegance to any occasion. Its sweet, nutty flavor works perfectly in drinks and desserts. Whether you enjoy the classic Disaronno or want a vegan choice like Adriatico, there's an amaretto for everyone. The smooth almond taste adds warmth to cocktails, and it’s a delightful addition to treats like cakes and ice cream. In India, more people are discovering the magic of amaretto. With so many brands to choose from, each offering its unique twist, it’s easy to find the perfect bottle to suit your taste.
The Republic Day sale has long been a highlight for India’s retail industry, but this year’s edition came with a twist: smaller towns and Tier II and III cities have taken the spotlight, driving growth and reshaping the e-commerce landscape. As the digital marketplace continues to expand its footprint, the data emerging from this year’s sale reveals a compelling narrative of transformation and opportunity.
The New Growth Engine
During the 14-day Republic Day sale event, starting January 13, 2025, over 16 million transactions were processed through Unicommerce’s platform, a leading SaaS provider for e-commerce enablement. This staggering volume highlights the growing appetite for online shopping across the country. Notably, Tier II and III cities led the charge, showcasing 100 percent+ growth in order volumes for categories like makeup products and home decor.
Smaller towns such as Lucknow, Jaipur, Patna, Coimbatore, Surat, Kolar, Alwar, Rohtak, Kamrup, and Gandhinagar emerged as significant contributors. These regions drove demand for items such as nutraceuticals, supplements, and self-care products like body lotions, moisturizers, and makeup combos.
The Republic Day sale has become a reflection of evolving consumer habits. It’s heartening to see smaller towns drive growth with their rising digital adoption.
Health, Beauty, and Home Decor Steal the Show
Across categories, health and pharma products saw a remarkable 80 percent year-on-year (YoY) growth in order volumes. Home decor followed closely with 35 percent YoY growth, while beauty, wellness, and personal care witnessed a steady 16 percent increase in volumes compared to last year’s sale period.
Popular products ranged from anti-hair fall kits and metabolism boosters to perfumes, deodorants, and health devices. Interestingly, Tier I and metropolitan cities preferred toys, baby products, and gaming accessories, while Tier II and III towns drove demand for home essentials and personal care items.
Prepaid Orders on the Rise
One of the standout trends from this year’s sale was the growing popularity of prepaid orders. Across Tier II and III cities, consumers increasingly opted for prepaid transactions, signaling greater trust in e-commerce platforms. In the fashion and accessories category, prepaid orders rose from 23.9 percent in 2024 to 25.1 percent in 2025. Similarly, health and pharma products saw prepaid orders jump from 8.4 percent to 14 percent, while beauty, wellness, and personal care prepaid volumes grew from 20.7 percent to 21.4 percent.
This shift can be attributed to the increasing penetration of digital payment systems and improved infrastructure in smaller towns. The rise in prepaid orders across categories is a testament to the growing consumer confidence in the e-commerce ecosystem.
The Role of Regional Warehousing and Technology
As regional warehousing becomes a cornerstone of e-commerce logistics, brands are better equipped to serve smaller suburban and rural areas. Unicommerce’s platform played a pivotal role in this transformation, enabling end-to-end management for over 3,600 clients, including D2C brands, retail companies, and logistics providers. With 260+ technology integrations and an annual transaction run rate of 850+ million order items, Unicommerce has set the benchmark for operational efficiency.
Our goal has always been to unlock connectivity and reach untapped areas. Regional warehousing and logistics automation are enabling faster fulfillment and a seamless shopping experience for customers in Tier II and III cities.
The Future of E-Commerce in India’s Hinterlands
The Republic Day sale trends underscore a significant shift in India’s e-commerce landscape. Smaller towns are no longer playing catch-up but are driving growth, innovation, and consumption patterns. As brands continue to invest in regional warehouses, marketing automation tools, and customer engagement strategies, the potential for further growth in these regions remains immense.
Unicommerce’s logistics arm, Shipway, has been instrumental in automating shipping solutions, enabling optimal courier allocation for faster fulfillment. This approach has served over 12,000 online brands, further cementing Unicommerce’s role in democratizing access to e-commerce across the country.
Key Takeaways from the Sale
This year’s Republic Day sale has been a testament to the dynamic nature of India’s e-commerce sector. Smaller towns, backed by improved logistics and growing digital literacy, are rewriting the rules of online retail. As the market continues to evolve, the role of technology, automation, and regional connectivity will be crucial in shaping the future of Indian e-commerce.
As Union Budget 2025 looms on the horizon, the fast-moving consumer goods (FMCG) sector eagerly awaits reforms and allocations that could bolster growth, innovation, and equitable competition in the market. Experts and industry leaders weigh in on key expectations for tax rationalization, rural infrastructure, technological support, and regulatory measures to address rising challenges and tap into emerging opportunities.
"Rural markets, comprising 35 percent of India’s FMCG sales, are rebounding with a 6 percent year-on-year growth in volume sales," says Anand Ramanathan, Partner and Consumer Products and Retail Sector Leader. This growth is bolstered by favorable monsoons and government initiatives such as increased allocations under MGNREGA, which reached Rs 1.80 lakh crore in 2024–25.
Ramanathan highlights the importance of sustaining this momentum through continued investments in rural infrastructure, digital penetration, and affordable product offerings. "Policymakers must allocate significant budget resources to sustain this momentum," he emphasizes.
Industry experts believe that bolstering rural demand will not only fuel FMCG growth but also offset stagnation in urban markets. With a projected full recovery by FY26, the Budget presents an opportunity to amplify this progress through infrastructure development and direct benefit transfer (DBT) programs.
The FMCG sector continues to grapple with price sensitivity among lower-income groups, necessitating policy interventions to enhance affordability. Anand Ramanathan suggests reducing GST rates on mass-consumption FMCG products like personal care and packaged foods from 18 percent to 12 percent.
"Lower GST rates could lead to an 8 percent increase in volume sales, boosting tax collections and contributing 0.5 percent to GDP growth," he notes.
Gaurav Manchanda, Founder and Director of The Organic World, echoes this sentiment, calling for reduced GST on organic products to stimulate demand. "This will not only enhance affordability but also make organic foods accessible to a broader audience," he explains. Manchanda also advocates for subsidies and infrastructure investments in cold storage and logistics to support the organic sector's growth.
Similarly, Ajay Kangralkar, Founder of SkyRoots Ventures LLP, urges a rethinking of GST rates for essential commodities. He cites the disparity in tax rates on millet products, saying, "Lowering GST rates on nutritious food products will promote healthier eating habits and drive demand for farmers' produce."
The rapid growth of quick commerce (Q-commerce) platforms like Zepto and Blinkit, with a 25 percent CAGR, has disrupted traditional retail dynamics. These platforms captured 8 percent of the urban grocery market in 2023, up from 3 percent in 2021. While their reach now extends to Tier II cities, accounting for 30 percent of sales, their rise has adversely impacted Kirana stores.
"The Confederation of All India Traders (CAIT) reported a 12 percent decline in small retail revenues in urban areas," notes Ramanathan. He suggests that regulatory measures to curb predatory pricing and ensure compliance with fair trade practices are crucial.
Implementing these measures could create a level playing field, safeguarding the livelihoods of 30 million Kirana stores and 8 crore small retailers. By fostering transparency and ethical practices, the government can promote sustainable competition while protecting traditional retail sectors.
The logistics sector plays a pivotal role in the FMCG supply chain, and the industry is banking on targeted Budget interventions. Jitendra Srivastava, CEO of Triton Logistics & Maritime, highlights the need for trade facilitation, duty reductions on raw materials, and incentives for smart supply chain technologies.
"Planned investments in railways and high-speed freight corridors, coupled with a Rs 3 trillion allocation for 2025-26, could significantly boost operational efficiency," Srivastava explains.
Sustainability is another critical focus area. Srivastava calls for incentives for eco-friendly packaging and production methods, aligning India with global standards and enhancing supply chain resilience.
Indraneel Chitale, Managing Partner of Chitale Bandhu Mithaiwale, emphasizes the need for GST simplification in the food sector. He proposes a two-tier structure: a 5 percent rate for all "Made in India" products and a 28 percent rate for imported items.
"This will streamline compliance, promote self-reliance, and protect Indian producers," Chitale says. He also advocates for expanding Production-Linked Incentive (PLI) schemes for export-oriented food businesses to enhance competitiveness in global markets.
The FMCG sector continues to face headwinds from rising input costs for raw materials such as palm oil, coffee, cocoa, and wheat. "These pressures have led to price hikes and ‘shrinkflation’, risking consumer trust," warns Priyanka Duggal, Partner at Grant Thornton Bharat.
Policy interventions to regulate input costs and stimulate demand are crucial for sustaining growth. Investments in urban development projects and job creation in services industries could further drive demand in stressed urban markets.
The FMCG sector is projected to grow by 7-9 percent in FY25, driven largely by rural demand recovery and innovation. Industry leaders agree that the upcoming Budget must address pressing challenges while fostering an ecosystem of equitable growth, sustainability, and technological advancement.
"The government’s vision of Atmanirbhar Bharat can only be realized through tax incentives, infrastructure investments, and rural support," says Manchanda. As the FMCG sector prepares for the next phase of growth, the Budget holds the key to unlocking its full potential, ensuring inclusive progress for all stakeholders.
From GST reforms to rural empowerment and technological adoption, Budget 2025 could mark a turning point for the FMCG sector, setting the stage for long-term, sustainable growth. The focus now lies on how policymakers will address these expectations to shape India's economic trajectory.
India shares a timeless bond with Scotch whisky. It’s more than just a drink; it symbolises celebration and warmth. From grand weddings to small gatherings, Scotch adds a touch of luxury. The smooth blends and rich flavors make every sip special. Whether gifting a bottle or enjoying it on a quiet evening, it feels like an indulgent treat. Deluxe blended Scotch is a favorite, loved for its elegance and tradition. In India, it’s not just whisky; it’s a part of cherished memories, bringing people closer and making moments unforgettable. Scotch whisky truly has a special place here.
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Mortlach 16 YO, famously called “The Beast of Dufftown,” is crafted in Scotland’s Speyside region. This exceptional Scotch is matured in sherry casks for 16 years, which gives it a bold and robust character. The flavors are rich and layered, with dark chocolate, dried fruits, and a subtle spicy edge. It has an ABV of 43.4%, making it a powerful yet smooth drink. Mortlach is for whisky lovers who crave intensity and depth. Though premium-priced, it’s worth it for those special celebrations where only the finest will do.
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100 Pipers is one of India’s most loved Scotch whisky brands, offering excellent taste at an affordable price. This whisky is a blend of over 30 malts, ensuring a smooth and consistent flavor. It has notes of vanilla, honey, and light oak, making it approachable for both beginners and seasoned drinkers. With an ABV of 40%, it’s a go-to choice for casual gatherings and gifting. Its popularity is a testament to its exceptional value and taste.
Johnnie Walker is a Scotch whisky icon, known for its legacy and exceptional quality. From the smoky and rich Black Label to the luxurious and smooth Blue Label, there’s something for everyone. The Black Label offers peaty notes with hints of dried fruits, while the Blue Label provides an ultra-refined experience. With ABVs ranging from 40% to 43%, this brand is versatile and perfect for every occasion. Johnnie Walker is a staple in any whisky collection, celebrated worldwide for its excellence
Chivas Regal 13 YO is a treat for those who enjoy smooth and creamy Scotch. Aged in Irish casks for 13 years, this whisky brings a unique twist to Chivas’s signature blend. Its flavor profile includes notes of caramel, butterscotch, and fruity undertones. With an ABV of 40%, it’s light yet rich, making it perfect for sipping. It offers a premium experience without breaking the bank. The Irish cask finish adds an exciting dimension, making it stand out in the Chivas family.
Dewar’s is known for its heritage and a unique double-aging process that enhances its smoothness. This Scotch is a masterful blend of honeyed sweetness, citrus notes, and a touch of vanilla. With an ABV of 40%, Dewar’s offers a refined taste that’s both rich and approachable. Perfect for both seasoned whisky lovers and newcomers, Dewar’s blends tradition and craftsmanship in every sip.
Grant’s is a Scotch whisky that balances affordability with exceptional quality. It is aged in three types of wood – virgin oak, American oak, and refill casks – to create a complex and rich flavor. Its notes of vanilla, cinnamon, and toffee make it a delightful drink. With an ABV of 40%, it’s smooth and easy to enjoy. It’s a fantastic option for those seeking great taste on a budget. Grant’s is perfect for casual evenings or as a thoughtful gift.
Cooper’s Dog is a hidden gem among whisky brands. Known for its handcrafted blends, it offers a smooth and fruity drinking experience. Its flavor notes include apples, honey, and a refreshing finish. With an ABV of 40%, it’s light and enjoyable. It’s a premium option for whisky enthusiasts looking to try something different. Its unique flavor profile and quality make it a favorite for social gatherings and relaxed evenings alike.
Dimple is instantly recognizable for its unique triangular bottle and smooth Scotch whisky. This 15-year-old blend is crafted with over 30 malt whiskies, offering a creamy and rich flavor profile. With notes of caramel and warm spices, it’s perfect for celebrations and special moments. Its ABV of 40% ensures a smooth finish. Dimple 15 YO is a luxurious Scotch that delivers both taste and elegance, making it an unforgettable choice for whisky connoisseurs.
Deluxe Scotch whiskies are crafted for those who seek both balance and elegance. They blend the richness of malt whiskies with the smoothness of grain whiskies. This combination creates a drink that’s both complex and approachable. Imagine sitting by a warm fire on a chilly evening. A glass of blended Scotch in your hand feels like comfort. Its rich aroma fills the air as you take your first sip. It’s smooth, with layers of flavor that slowly unfold—notes of honey, vanilla, spices, and oak. Each sip feels like a story, one that’s been aged to perfection.
Unlike single malts, which have bold, distinctive flavors, blended Scotch welcomes everyone. Its versatility makes it perfect for any occasion—a wedding toast, a gift for a loved one, or a quiet night at home. Deluxe Scotch whiskies are designed to please a wider audience, offering a taste that’s rich yet easy to enjoy. In India, they’re a favorite. From celebrations to moments of reflection, a bottle of blended Scotch often takes center stage. It’s more than just a drink; it’s an experience. With every pour, it brings warmth, connection, and a touch of sophistication to life.
Imagine savoring a glass that matches your mood—whether it’s a lively celebration or a quiet evening at home. The variety is endless. From smoky to sweet, every sip feels special. In India, deluxe blended Scotch whiskies bring a world of flavors. Each bottle tells a unique story. For bold whisky lovers, Mortlach offers intense, meaty notes. For those who enjoy smoothness, Chivas Regal delivers creamy, rich blends. India’s love for Scotch is undeniable. It’s not just a drink; it’s a journey of flavors. No matter your taste, there’s a perfect blend waiting to make your moment memorable.
Your cocktails will become memorable creations when you choose the appropriate ingredients provided by liqueurs which provide crucial depth and character. Fruit-based liqueurs possess the ability to upgrade basic mixed beverages into sophisticated refined drinks.
For clarification purposes, liqueurs differ from liquors. Spirits you find in whiskey, rum, and tequila exist as hard spirits beside liqueurs which present sweetened spirit infusions blended with fruits and sugar and natural elements. Excellent fruit liqueurs deliver extraordinary enhancement to cocktails despite the existence of a few overly sweet or synthetic choices. Drinker interest in premium fruit liqueurs for cocktail preparation becomes more evident as India develops its cocktail culture. This article will highlight premium fruit liqueurs found in India which suit both commercial mixing experts and amateur home mixologists.
Also Check: Best Fruit Liqueur Brands in India
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Fruit liqueur manufacturers create their products by fermenting and distilling fruits while their best-selling varieties primarily come from temperature-controlled geographic locations. Six major fruit liqueurs exist in commercial production with cherry and pear together with peach beside apricot and plum. Berries including raspberries blueberries and juniper berries undergo liquefaction to create various flavorful end products. Thanks to their global supply system they offer spirits for every taste which reflects worldwide taste diversity.
Berry liqueurs constitute a favorite family of fruit liqueurs which uses strawberries alongside raspberries and blackberries as well as blueberries for preparation. Manufacturing methods yield liqueurs that present strong fruit profiles along with much sweetness through sugar quantities between 100 and 400 grams per litre. Consumers can prepare fruit liqueurs by adding sugar to infused fruits in neutral spirits with wide-ranging alcohol contents that span from 15 percent to 55 percent. Such extreme variations yield liqueurs suitable for mixing with both desserts and cocktails.
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Chinola comes from the Dominican Republic where artisans create this fresh fruit liqueur through handcrafted processes which preserve its vibrant nature alongside its natural acidity. The devoted 50-acre farm dedicates exclusive cultivation to the precious "Sweetie" passion fruit from which craft the liqueur. Nighttime manual harvesting conserves the subtle scents of these unique fruits. Chinola created from optimal cane spirit blend with subtle sweetness provides unique flavor experiences and adaptable functionality. This beverage performs just as well by itself as it does in cocktails and it perfectly matches desserts including passion fruit tiramisu.
ABV: 21 percent
Main Fruit: Passion fruit and Mango
Flavors: Sweet, Tangy and Citrus
Made in the Loire Valley region of France Chambord exists as a premium black raspberry liqueur whose ancestry traces back to 17th-century recipes. The combination of red and black raspberries together with Madagascar vanilla and Moroccan citrus peel and honey and XO cognac creates Chambord's rich sweet-tasting profile. The globe-shaped bottle-shaped bottle of Chambord makes it a flexible super-premium liqueur that celebrities often use in drinks such as the Chambord Royale, French Martini, and Kir Impérial. As a Brown-Forman-owned brand since 2006 Chambord imparts class to both beverage mixtures and culinary preparations.
ABV: 16.2 percent
Main Fruit: Raspberry and blackberry
Flavors: Raspberry fool, chocolate truffle, honey, vanilla, blackcurrant jam, cherry jam, sloe and damson with a hint of raisins and stewed prunes.
Giffard employs natural ingredients to produce premium quality fruit liqueurs spirits and syrup products from their French Company. Giffard wins accolades for their signature gold liqueurs Crème de Fruits de la Passion and Crème de Framboise for their deeply fruity rich taste. People use Giffard liqueurs without any mixers to drink them straight but they also serve great as cocktails or mixed with ice stones. The liqueurs from this brand offer their consumers velvety sweetness that blends initially fruity concentrations with a smooth syrupy longevity.
ABV: 16 percent
Main Fruit: Passion fruit
Flavors: Sweet and syrupy with strong fresh passion fruit flavours and jammy, boiled sweet notes.
Since 1818 Danish Producer Heering Cherry Liqueur has been making premium cherry brandy that delivers a smooth full-bodied experience through its ruby red coloring. Through two stages of maturation in oak barrels, Danish Stevens cherries sugar and spices combine with alcohol to create this liqueur. Herbal flavors of sour cherries together with marzipan and almond finish differentiate this liqueur which excels in making classic cocktails including the Singapore Sling and Blood & Sand. This spirit appeals both to the baking professional and the dessert maker with its flexible application and refined presentation.
ABV: 24 percent
Main Fruit: Cherry
Flavors: Rich cherry aroma with hints of almond and marzipan. Subtle notes of oak and spice.
The product range of Tempus Fugit fruit liqueurs links to 19th-century traditions by using authentic ingredients while reviving historical recipes. The company's two signature creations "Crème de Banane" uses hand-distilled bananas while "Crème de Noyaux" combines apricot and cherry pit kernels to produce marzipan-like flavors that showcase vintage boozy goodness. The traditional creation process yields their rich flared colors and natural-tasting beverages which contain no artificial ingredients. Tempus Fugit maintains quality standards to deliver every drink that honors the eternal heritage of traditional spirits.
ABV: 26 percent
Main Fruit: Banana
Flavors: Anise, Almond and Apricot Kernel, Banana, Coffee, Mint, Vanilla Bean and Chocolate, Violet Flower.
Ever since 1875, Pallini has operated as Rome's longest-established liqueur manufacturer while producing distinct beverages. Pallini maintains global fame due to its signature Limoncello product which utilizes authentic Italian Amalfi Coast Sfusato lemons for producing its smooth tangy cocktail experience either chilled or mixed over ice. Discrete lemons undergo an extended eight-month infusion using neutral sugar beet alcohol during the process. Pallini produces Mistrà along with Sambuca 313 liqueur which provides pastries in the global market with its unique flavor. Through their centuries-old histor,y they have combined traditional practices with international recognition.
ABV: 26 percent
Main Fruit: Sfusati Amalfitano lemons
Manufactured with fruit focus and premium dedication Maison liqueurs deliver premium drinking experiences through their distinct flavors that function in cocktails and melt superbly with both ice and ice cream. Maison liqueurs exist in several versions including Peach Schnapps along with Triple Sec as well as Strawberry Schnapps and Blue Curacao each delivering robust natural fruit character. Because of their artisanal making process Maison liqueurs gain recognition for their refined authentic taste which perfectly creates bold mix drink flavor additions.
ABV: 22 percent
Main Fruit: Pear
Flavor: Peach Schnapps, Triple Sec, Strawberry Schnapps and Blue Curacao.
Premium fruit liqueurs function as elegant additions for transforming both drinks and sweets into more, more enjoyable experiences. The combination of premium ingredients and traditional preparation methods within these liquor products creates potent natural flavor profiles that work well with both professional bar mixologists and amateur kitchen amateurishness. India's evolving cocktail culture finds support in these premium liqueurs which provide sophisticated vibrant drinking choices.
As the Union Budget 2025 approaches, the beauty industry is looking forward to significant policy changes that could drive growth, enhance affordability, and open up new opportunities. The sector, which has witnessed increasing awareness of personal grooming and digital penetration, is seeking government support to navigate challenges and unlock its full potential. Industry leaders from Swiss Beauty, Quest Retail, and SCINQ Neurocosmetics share their expectations for the forthcoming budget, emphasizing the need for tax reforms, sustainability, and skill development.
A key demand from the beauty and personal care industry is a reduction in the Goods and Services Tax (GST) rates on cosmetics and skincare products. Currently taxed at 18 percent, these products are considered discretionary in many households, particularly in Tier II and III cities. Mohit Goyal, Co-Founder & Managing Director of Swiss Beauty, advocates for a reduction to 12 percent, stating, “This move will not only enhance affordability but also stimulate demand, particularly in Tier II and III cities, which represent key growth opportunities for the industry.”
This sentiment is echoed by Shriti Malhotra, Group CEO of Quest Retail, which operates The Body Shop in India. She highlights the impact of GST reforms on private consumption, “Reducing GST on essential personal care products could provide much-needed relief to the middle class. This would not only boost disposable incomes but also help consumers uplift their ability to purchase high-quality, ethical products that align with their growing preference for quality and sustainable choices.”
For SCINQ Neurocosmetics, the focus is on streamlining the GST framework to address complexities. Co-Founders Shrishti Yadav and Shubham Godara believe that “a more uniform and industry-friendly tax structure would ease operations and lower costs, benefiting both businesses and consumers.” Simplifying tax processes would not only reduce operational burdens but also promote innovation and expansion in the sector.
India’s beauty sector has significant untapped potential in international markets. Simplifying export procedures and providing tax incentives for beauty products that meet global standards are crucial steps to boosting exports. Mohit Goyal underscores the importance of these measures, stating, “Simplifying export procedures and providing tax incentives will open up significant opportunities in international markets, positioning India’s beauty sector for substantial export growth, potentially doubling exports by 2026.”
By addressing these barriers, Indian beauty brands could gain a competitive edge on the global stage, contributing to the country’s economic growth and solidifying its position as a leading player in the global beauty and skincare market.
Sustainability is becoming a critical focus for businesses and consumers alike. The beauty sector is urging the government to introduce incentives that encourage sustainable practices. Shriti Malhotra highlights the need for measures to “prioritize incentives for green initiatives, such as sustainable packaging and energy-efficient retail operations.”
These incentives could include tax benefits for companies adopting eco-friendly packaging, investments in renewable energy for manufacturing facilities, and grants for research and development in sustainable product formulations. Encouraging sustainable practices would not only align with global trends but also resonate with environmentally conscious consumers in India.
The growth of the beauty industry is intertwined with the development of a robust retail ecosystem. Industry leaders are calling for the expedited implementation of a National Retail Policy to simplify compliance processes and enhance ease of doing business. According to Shriti Malhotra, “Simplifying compliance processes, improving logistics in Tier II and III cities, driving ease of business, and providing targeted incentives for small retailers can create a more level playing field.”
Moreover, investments in retail skill development programs are essential to meet evolving consumer expectations. “Adopting digital marketing and technology is crucial for building a future-ready retail sector,” Malhotra adds. Training programs in areas such as digital marketing, data analytics, and customer experience management would equip retailers with the tools to thrive in a competitive landscape.
The beauty industry thrives on innovation, with brands constantly exploring new formulations, ingredients, and technologies. Support for research and development (R&D) in the sector could spur the creation of groundbreaking products that cater to diverse consumer needs. Shrishti Yadav and Shubham Godara of SCINQ Neurocosmetics believe that industry-friendly policies are essential for fostering growth and innovation. “Support for the retail and e-commerce sectors through industry-friendly policies would encourage growth and create a more dynamic marketplace,” they state.
Tax incentives for R&D investments and grants for startups in the beauty and skincare space could further accelerate innovation. Such initiatives would enable Indian brands to cater to a broader audience, both domestically and internationally.
Private consumption remains a cornerstone of retail growth. Measures to boost disposable incomes, such as higher tax exemption slabs, could encourage consumers to spend more on beauty and personal care products. Malhotra emphasizes the importance of such measures: “Policies that open up the purse strings of consumers through higher tax exemption slabs would provide relief to the middle class and stimulate demand.”
Inclusivity in hiring is another priority for the sector. Incentives for hiring women, youth, and individuals from diverse backgrounds would not only promote social responsibility but also enhance the industry’s talent pool. “Fostering youth employment and inclusivity in hiring are key areas where government policies can make a meaningful impact,” Malhotra asserts.
India’s retail sector is undergoing a transformative evolution, fueled by increasing purchasing power and rising consumer expectations. The country’s retail sector ranks fourth globally and contributes over 10 percent to the national GDP. Between 2023 and 2025, nearly 60 shopping malls, encompassing a total retail space of 23.25 million sq. ft, are expected to become operational in India. This shift is mirrored in the growing prominence of shopping malls as hubs of organized retail, providing a structured and collaborative environment for local and regional businesses. While international brands have quickly recognized the opportunities presented by these modern retail spaces, many small retailers remain hesitant to make the transition from unorganized setups to the organized retail landscape. Malls play a crucial role in supporting and mentoring local businesses, helping them transition from small-scale operations to scalable and sustainable enterprises. By providing a structured and professional environment, malls offer local businesses opportunities to access a broader customer base, ensuring increased visibility and footfall. They often act as incubators for these businesses, offering guidance in areas such as marketing, inventory management, customer service, and branding.
For many small and regional retailers, stepping into an organized retail format can be daunting. The challenges include understanding and managing commercial commitments, navigating design and aesthetic standards, and handling operational complexities. Retailers often grapple with issues such as rent structures, common area maintenance (CAM) charges, compliance requirements, and store management, all of which demand a level of expertise and confidence they may not yet possess. Additionally, many malls implement stringent entry requirements for local brands, often demanding references, proven credibility, or a strong track record before granting them a presence within the premises. These prerequisites, while intended to ensure quality and reliability, can create significant barriers for smaller or emerging businesses that may lack an established reputation or connections.
The transition from traditional retail to organized and competitive settings is often intimidating for small retailers and artisans. The most significant hurdle lies in building the confidence to take that crucial first step. Many traditional retailers are accustomed to unstructured setups where the operational challenges and competitive dynamics are vastly different from those of organized retail spaces. The fear of the unknown, combined with limited exposure to structured environments, often deters them from embracing modern retail opportunities.
This is where proactive mall developers play a transformative role. By creating an ecosystem that fosters growth, they act as enablers for small retailers to adapt and thrive. Mall developers provide mentorship programs, training sessions, and workshops designed to equip retailers with the necessary skills to succeed. These initiatives focus on everything from customer engagement and inventory management to visual merchandising and marketing. Developers also offer flexible leasing options and financial guidance, which help alleviate initial operational pressures.
Furthermore, malls often integrate traditional retailers into their ecosystem by creating platforms such as cultural fairs, festive bazaars, and pop-up events. This not only boosts their visibility but also builds confidence to operate in a structured environment. By nurturing talent and offering continuous support, proactive mall developers empower retailers to unlock their potential and thrive in modern retail landscapes.
Malls that actively mentor and support local businesses are at the forefront of fostering economic growth and innovation in India’s retail ecosystem. By offering tailored guidance and collaborative solutions, these malls create a nurturing environment for small retailers to flourish. Key elements of this mentorship include:
Successful partnerships between malls and local retailers begin with open communication and mutual trust. Involving brand owners in decision-making processes fosters a sense of collaboration and shared goals. Transparency in operations fosters trust and confidence among retailers, encouraging them to transition into an organized retail setup. When malls openly communicate policies, rental structures, marketing support, and growth opportunities, retailers feel assured of fair practices. This clarity reduces uncertainties, allowing retailers to focus on scaling their businesses within a professional and structured environment.
Malls often develop customized commercial arrangements to address the financial concerns of local retailers. By clearly defining rental terms, CAM charges, and other liabilities, mall developers help businesses plan their finances more effectively, reducing the perceived risks of entering organized retail.
Shopping malls are more than just retail spaces; they are enablers of economic development and sustainability. By providing an ecosystem that fosters collaboration, innovation, and scalability, malls empower local retailers to compete on a national and international level. Tailored commercial models, design and operational support, and a collaborative spirit are just some of the ways malls bridge the gap between unorganized and organized retail.
For traditional retailers, partnering with forward-thinking malls can unlock unprecedented growth opportunities. The holistic approach adopted by such malls ensures that local businesses are not merely tenants but valued partners in a shared journey toward success. In doing so, malls not only elevate the retail landscape but also contribute significantly to India’s evolving economy, creating a vibrant and inclusive future for the sector.
Authored By
Santush Pandde, COO, Real estate at Grauer and Weil (India) limited Growel’s 101 mall
Skincare is no longer just about glowing skin. It's about making mindful choices for yourself and the planet. Vegan skincare, which avoids animal-derived ingredients, is gaining massive popularity in India. With more people turning to cruelty-free beauty, vegan skincare brands are leading the way. Here's a guide to the best vegan skincare brands in India and what makes them special.
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10 Best Skincare Brands in India for Glowing Skin
Vegan skincare is all about natural and cruelty-free beauty. Unlike regular skincare, it avoids animal testing and animal-based ingredients. Instead, it uses plant-based alternatives that are gentle on the skin and eco-friendly. In India, this trend is booming as people become more conscious of their choices.
Vegan skincare isn't just good for the environment—it’s great for your skin too! It minimizes the risk of allergies and skin irritation, thanks to its clean and natural ingredients.
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India is rapidly emerging as a hub for vegan cosmetics, being the third-largest consumer globally. The Indian vegan cosmetics market was valued at approximately $1.5 billion in 2022 and is expected to grow at a CAGR of over 7.17% from 2023 to 2028. This growth highlights the country's robust commitment to sustainability and animal welfare.
Indian vegan skincare brands are also making waves internationally. Their unique formulations often feature traditional Indian ingredients like turmeric, neem, and sandalwood, which appeal to global audiences for their natural and therapeutic benefits. Additionally, these brands prioritize sustainability and eco-friendly packaging, further solidifying their position as leaders in ethical beauty.
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Let’s take a look at some of the top vegan skincare brands available in India. These brands are known for their cruelty-free ethics, clean ingredients, and effective products.
The Body Shop started in 1976 and is a global leader in ethical beauty. The brand supports community trade by sourcing ingredients from local farmers. They are against animal testing and use eco-friendly packaging. Apart from skincare, they also offer haircare and makeup products. Their Drops of Youth range is loved for anti-ageing benefits. People trust The Body Shop for high-quality and ethical beauty, and they’re accessible across India through physical stores and online platforms.
Popular Products:
Blu Essentials is an Indian brand that uses organic ingredients. They avoid harsh chemicals like parabens and artificial fragrances. Their Rose Water Toner is popular for refreshing and calming the skin. Blu Essentials also offers essential oils for holistic skincare. They are known for sustainable packaging, making them eco-conscious. Fans love their personalized touch and attention to detail in each product. The brand is perfect for those who love artisan beauty products.
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Plum is India’s first 100% vegan beauty brand. Their products are free from harmful chemicals like parabens and sulfates. Plum was founded in 2013 and quickly gained a loyal fan base. Their products are designed to suit Indian skin and climate. Plum’s E-Luminence range is a hit for dry skin hydration. They also have an extensive range of vegan sunscreens. The brand is known for fun campaigns and connecting with young audiences. Their loyalty program offers discounts and exclusive perks, making it a budget-friendly choice.
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Minimalist’s "clean transparency" approach makes it unique. They avoid unnecessary fillers and use potent active ingredients. The brand offers pH-balanced formulations that are gentle yet effective. Their SPF 50 sunscreen is loved for its lightweight, non-greasy texture. Minimalist also provides detailed guides on how to layer their products for maximum benefits. Their affordability makes science-backed skincare accessible to everyone.
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Mamaearth is loved for combining nature with science. Their bamboo-based sheet masks are biodegradable, reducing waste. They focus on family-friendly products, offering a wide range for kids and moms. The brand’s eco-friendly initiatives include recycling more plastic than they use. Mamaearth’s campaigns promote traditional Indian beauty secrets with a modern twist.
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The Ordinary’s minimalist packaging reflects its focus on ingredients. They are experts in serums, acids, and treatments for specific skin issues. The caffeine solution is a favorite for reducing puffiness around the eyes. The brand promotes transparency, listing every ingredient with clear benefits. Their global popularity has brought affordable clinical skincare to Indian markets. The Ordinary’s no-frills approach makes it ideal for skincare enthusiasts.
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Not all skincare products labeled "natural" or "organic" are vegan. Here's how you can spot vegan skincare:
Vegan skincare products are packed with nature’s goodness. Here are some common ingredients and their benefits:
Vegan skincare is available at all price points. Brands like Plum and Mamaearth are budget-friendly.
Vegan products use potent natural ingredients that deliver visible results.
With online platforms and retail stores, vegan skincare is now widely available.
Switching to vegan skincare is a step towards a healthier lifestyle. It’s better for your skin, kinder to animals, and reduces your carbon footprint. By choosing vegan skincare, you’re not just investing in beauty—you’re supporting a better future for the planet.
Now that you know the best vegan skincare brands in India, it’s time to make the switch. Explore these amazing brands and find the perfect products for your skin type. Say yes to cruelty-free beauty and glow guilt-free!
Spain is known for its vibrant culture, rich traditions, and exceptional liquors. From smooth wines to bold spirits, Spanish alcoholic beverages embody the essence of sun-kissed vineyards, historic distilleries, and careful craftsmanship. Recently, these iconic drinks have gained popularity in India, a nation that values the finer aspects of life.
In this guide, we will take you on a delightful journey through the world of Spanish liquors available in India, highlighting the different types and what makes them unique. Ready to explore the magic? Let’s get started!
Also Check : 7 Best Chocolate Liqueur Brands in India
Is it the age-old techniques, the distinctive flavor profiles, or the incredible variety that includes wines, liqueurs, and spirits? Regardless of the reason, one thing is clear—Spanish drinks have transcended their European roots. They have become a beloved choice at Indian celebrations, restaurants, and even casual gatherings.
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DYC, which stands for Destilerías y Crianza del Whisky, is a trailblazing Spanish whisky brand that is part of Beam Suntory. Founded in 1959, it is home to Spain’s first whisky distillery located in Palazuelos de Eresma, Castilla y León. DYC is recognized for its affordable yet semi-premium offerings, focusing on grain-based blended whiskies that incorporate imported malts and sherry cask finishes. One of its most notable products is the DYC Doble Roble Single Malt, a limited edition whisky aged for 12 years. Crafted for easy enjoyment, it’s an ideal choice for the warm climate of Spain.
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Licor 43 is a famous Spanish liqueur made from 43 natural ingredients, such as Mediterranean citrus, vanilla, and various spices. The Zamora family has been producing it exclusively in Cartagena since 1946, and its roots can be traced back to Roman times, inspired by the legendary "Liqvor Mirabilis." With a sweet, smooth flavor that features notes of orange, spices, and honeyed vanilla, it can be enjoyed neat, on the rocks, or in cocktails like an Old Fashioned. Its unique versatility and rich history truly set it apart.
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Gin Mare is a high-quality Spanish gin made with Mediterranean botanicals such as rosemary, basil, and black olives. Distilled in an 18th-century chapel located between the Costa Brava and Costa Dorada, it captures the true spirit of the Mediterranean. Each botanical is macerated and distilled separately, resulting in a distinct flavor profile for every batch. With hints of citrus, herbal notes, and a touch of sweetness, Gin Mare delivers a smooth and spicy taste. Enjoy it with tonic or fresh ingredients for a revitalizing experience.
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Roda wine, made by Bodegas Roda in Haro, La Rioja, showcases the best of Spanish red wines. It is crafted from a blend of Tempranillo, Graciano, and Garnacha grapes sourced from old vines that are 35 to 50 years old or even older. The grapes are hand-harvested and undergo spontaneous fermentation in French oak vats, followed by 14 months of aging in French oak barrels and an additional 20 months of cellaring. Renowned for its thorough research, sustainable practices, and outstanding wines such as Roda I and Roda Reserva, it truly represents the essence of quality winemaking.
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Bikkun Vatted Malt is a unique blended malt whisky created by Spain’s Basque Moonshiners in partnership with Scotland’s Distell International. The name "Bikkun," which translates to "a thing done in pairs" in Basque, symbolizes the collaboration behind its production. This whisky is made entirely from malt and features a blend of smoked malts from Islay, sherry malts from the Highlands, and single malts aged in Rioja Alavesa casks. With a bottling strength of 46 percent ABV, it presents flavors of honey, licorice, peat smoke, and toasted oak, culminating in a medium, smooth finish.
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Mascaró Brandy is a premium Spanish brandy produced by the Mascaró family in the Penedès region of Catalonia. It is made solely from grapes harvested from their vineyards and is distilled twice using the Charentais method. The brandy is then aged in oak barrels, which gives it a refined character. Each variety is hand-blended to achieve perfection, with notable options like the robust V.O. Fine Marivaux, the powerful XO Ego, and the creamy Narciso. Renowned for its rich flavors, Mascaró brandies pair wonderfully with coffee, and dark chocolate, or can be enjoyed neat.
Vodka Siderit Lactee is an ultra-premium Spanish vodka made with remarkable care, using alcohol sourced from fermented milk sugars, which gives it the unique name "Lactee." Produced in Northern Spain, this vodka showcases a luxurious quality with its smooth and refined character. The bottle design, inspired by the Milky Way, pays tribute to the starry skies frequently seen in the area. Vodka Siderit Lactee blends innovation with elegance, providing a unique experience for both vodka lovers and connoisseurs.
Spanish liquors have found a cherished spot among Indian enthusiasts, presenting a delightful mix of tradition, craftsmanship, and distinctive flavors. Ranging from rich, bold spirits to refined, versatile liqueurs, these beverages reflect the essence of Spain’s cultural heritage. Ideal for celebrations, gatherings, or moments of quiet indulgence, they bring a touch of elegance to any occasion. Dive into the lively realm of Spanish liquors and savor a taste of Spain’s enduring artistry.
When you think of luxury watches, your mind might wander to the grand ateliers of Switzerland or the precision craftsmanship of Japan. But nestled in the heart of India is a brand rewriting this narrative with unparalleled finesse and heritage: Jaipur Watch Company. Founded in 2013 by Gaurav Mehta, this homegrown luxury watch brand is the country’s first bespoke watch company. It's a living testament to the ‘Make in India’ initiative, offering handcrafted timepieces that blend tradition with a contemporary edge.
For Gaurav Mehta, the story of Jaipur Watch Company began long before its inception. As a history-obsessed child, Gaurav found himself enthralled by the mystique of historic coins and stamps. “Each coin and stamp had its own story to tell,” he recalls. “It wasn’t just about collecting; it was about connecting with the past, with tales of Rajasthan’s royal heritage and India’s glorious history.”
It was this fascination that inspired him to create his first coin watch. Armed with his father’s tools and a borrowed watch, young Gaurav fashioned a crude but unique timepiece. “That watch was my expression of who I was – an extension of my love for history,” he says. Little did he know, this one experiment would sow the seeds for what would eventually become a trailblazing brand in luxury watches.
Starting a luxury watch brand in India in 2013 was a bold move. At that time, the concept of an Indian micro-brand didn’t exist. “The market didn’t understand it initially,” says Gaurav. “The first four to five years were incredibly tough. There wasn’t an audience, and platforms like Instagram weren’t fully developed.”
He relied on traditional PR strategies to get the word out. “There was no Meta Business Manager, no sophisticated tools. It was just Facebook ads and word of mouth,” he shares. But Gaurav’s focus wasn’t on quick sales. “Building the brand came first,” he emphasizes. He even refrained from displaying prices on the website, offering a ‘price on request’ model to maintain exclusivity.
The hard work paid off. By 2014, Jaipur Watch Company made its retail debut through a shop-in-shop model. Fast forward to 2022, the brand gained massive visibility after appearing on Shark Tank India. “Shark Tank changed the game for us. It gave us the traction and visibility we needed,” says Gaurav. Soon after, the brand opened its flagship store at Select Citywalk, Delhi, one of India’s most prestigious malls.
At the heart of Jaipur Watch Company’s appeal is its innovative use of history. Its iconic coin watches, such as the British India ‘One Rupee 1947’ series, have become collector’s items. “These coins were made in millions back in the day, and we’ve preserved enough inventory to make watches for the next three years without sourcing new coins,” Gaurav explains.
What makes these watches even more special is their design. The ‘One Rupee 1947’ series, for instance, features a walking tiger – a muscular, regal symbol that resonates deeply with Indians. “There’s something about tigers. They’re native to India, and there’s an innate connection we feel towards these majestic animals,” he says. Unsurprisingly, these watches sell out within a month of their launch.
Today, Jaipur Watch Company is no longer a one-store wonder. With five standalone stores across India and plans to expand to ten franchise locations by year-end, the brand is eyeing massive growth. And it’s not just India – Dubai is next on the map. “We’re partnering with a retailer in Dubai to launch our international operations,” reveals Gaurav.
Interestingly, Jaipur Watch Company has adopted a unique franchise model. “It’s franchise-owned, but company-operated,” he explains. “Everything from manpower to marketing is handled by us. This ensures that the brand experience remains consistent across all outlets.”
The brand’s ethos lies in preserving India’s heritage while embracing modern luxury. In addition to coin watches, Jaipur Watch Company has introduced stunning collections for women that blur the lines between watches and jewelry.
Breaking new ground, it recently launched a designer collection specifically for women—a move that has added a whole new dimension to the brand’s offerings. This exclusive line of timepieces combines the elegance of fine jewelry with the intricate craftsmanship the brand is known for.
“This collection was a natural progression for us,” Gaurav explains. “Women’s watches are not just about telling time; they’re about making a statement. We wanted to create something that reflects both luxury and personality, and the response has been phenomenal.”
Designed with intricate detailing and adorned with precious stones, these watches are already being hailed as masterpieces, appealing to women who value individuality and sophistication.
While the brand has ventured into e-commerce, Gaurav remains a staunch advocate of offline retail. “Luxury is all about experience – the touch, the feel, the conversation with a salesperson who understands the product. That’s something online can never replicate,” he asserts.
A lesser-known yet significant chapter of JWC’s journey is its long-standing collaboration with polo. As the official timekeepers of the Put Polo events for the past three years, the brand even launched a special Polo Edition watch.
“Polo is a sport that’s very close to my heart,” Gaurav says passionately. “I personally believe that polo can go to the next level in India, and that’s why we continue to support it. For me, it’s more of a personal endeavor rather than financial gains.”
The Polo Edition watch, with its signature green design and customizable elements, exemplifies the brand’s craftsmanship. “Every piece is hand-finished, and we’ve ensured it can be personalized to the customer’s liking. Polo deserves the spotlight, and this is our way of contributing to its growth in India,” he adds.
Adding to this is the creation of Gaurav’s personal masterpiece. “People always asked me, ‘You design bespoke watches—what’s your bespoke watch?’” Gaurav laughs. “I never had an answer until recently.” His first personal creation — a stunning blue watch crafted in pure lapis lazuli with his name inscribed — quickly drew admiration.
“The idea struck me when a client saw it and said, ‘I want to buy this, with your name on it.’ That’s how this line was born,” he shares. The exclusive series will initially feature 50 pieces, each incorporating rare stones and unique design elements. “These are super-limited,” Gaurav explains, “Five designs, 10 pieces each. They’re not just watches; they’re statements.”
Jaipur Watch Company is not just a brand; it’s a movement. When asked about his vision, Gaurav says, “The fact that we now have 10-15 Indian micro-brands in the market is a sign that things are changing. Indian consumers are finally embracing homegrown luxury.”
As the brand gears up for international operations and expands its franchise network, its journey remains a source of inspiration for aspiring entrepreneurs. From a history-obsessed child in Rajasthan to the founder of India’s first bespoke watch brand, Gaurav Mehta’s story is proof that when passion meets perseverance, the possibilities are endless.
In a world dominated by global luxury giants, Jaipur Watch Company has carved its niche by celebrating India’s rich heritage. With its handcrafted, history-infused timepieces, the brand is not just selling watches; it’s telling stories. And as Gaurav Mehta puts it, “A JWC watch isn’t just a watch – it’s a legacy waiting to be passed down.”
The Union Budget 2025 is around the corner, and stakeholders across industries are voicing their expectations and concerns. Among them, the apparel and fashion industry, a vital contributor to India’s economy, has its own set of aspirations. This sector, known for its dynamic growth, innovative trends, and significant employment generation, anticipates targeted measures that will drive growth, innovation, and global competitiveness.
Siddharth Dungarwal, Founder of Snitch, underscores the critical role of the apparel and retail industry in India’s economic framework. “The apparel and retail industry is a vital contributor to India’s economy, and we are optimistic that the upcoming Union Budget will address some of the critical challenges faced by the sector. We anticipate measures that simplify operations, encourage sustainable manufacturing, and support local brands and retailers in scaling globally,” he said.
Dungarwal’s call for tax rationalization, investments in technology, and workforce development reflects the industry’s desire for an enabling ecosystem. “Policies such as tax rationalization, investment in technology upgrades, and incentives for developing a future-ready workforce can empower businesses like ours to drive innovation, create jobs, enhance customer experiences, and solidify India’s position as a global fashion and retail hub,” he added.
For Jaiwant Singh Dhingra, Director of Marketing and Business Development, Numero Uno, reducing GST rates on clothing is a priority. “For the textile and retail industries, the Union Budget 2025 offers a crucial opportunity to encourage expansion and innovation. As a leading denim brand in India, we look forward to policies that would prioritize lowering GST rates on clothing because this will increase affordability and stimulate demand from consumers,” he explained.
The company’s emphasis on affordability aligns with a broader industry need to make fashion accessible while fostering demand. Furthermore, Dhingra highlights the importance of domestic manufacturing and sustainability. “We also hope for the government to implement policies that encourage domestic manufacturing through incentives and subsidies, especially for sustainable production methods. This would strengthen India's standing as a world leader in the textile sector in addition to increasing exports,” he said.
Dhingra’s focus on building infrastructure, simplifying e-commerce laws, and investing in workforce skill development is crucial for meeting the ever-evolving consumer demands. “We anticipate a budget that supports the goal of India being a center for premium, eco-friendly fashion,” he noted.
Anand Aiyer, CEO of Arrow, emphasizes the need for policies that foster innovation and ease business operations. “As we approach the unveiling of the upcoming budget, we are optimistic about the government's continued commitment to fostering economic resilience and growth. This is a pivotal moment to prioritize policies that drive innovation, enhance ease of doing business, and strengthen consumer confidence,” Aiyer remarked.
Arrow, known for its legacy and modern appeal, anticipates initiatives that will simplify business processes and foster retail growth. “We’re hopeful the upcoming budget will introduce initiatives that foster retail growth and simplify business operations. At Arrow, this is a chance to innovate, expand, and continue delivering exceptional fashion for the modern Indian man,” he added.
The sentiment for supporting startups and small businesses resonates across the industry. Shyam Prasad, Co-Founder and CEO of Brand Studio Lifestyle, sees the budget as a pathway to strengthening the sector’s foundation. “As we look forward to the upcoming Union Budget, we are optimistic about policies that will bolster the fashion and retail industry. India is poised for significant growth in fashion and apparel exports, with notable performance in the sector,” he stated.
Prasad highlights the need for measures that support innovation, digital infrastructure, and sustainable practices. “We are confident that Union Budget 2025 will prioritize initiatives to empower startups, small businesses, and retailers through targeted incentives and announcements. Measures to simplify taxation, promote sustainable practices, and enhance digital infrastructure will be crucial for fostering industry growth,” he explained.
He also draws attention to the benefits of a lower tax rate for new manufacturing units. “A lower tax rate for new manufacturing units can open up more opportunities in India’s apparel sector. With the right support, our industry can continue to set global benchmarks in fashion while contributing significantly to the nation’s economy,” Prasad added.
The apparel and fashion sector in India is not only a domestic powerhouse but also a burgeoning player on the global stage. Industry leaders agree that a combination of strategic policy measures, investment incentives, and infrastructure development can position India as a global hub for fashion and textiles.
Imagine sipping on a drink once loved by great artists like Van Gogh and Hemingway. A drink with a mysterious aura, a vibrant green hue, and a nickname that sparks curiosity—"The Green Fairy." Yes, we’re talking about Absinthe, one of the most intriguing spirits in the world. Let’s explore its unique charm and the top brands in India you must try.
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Absinthe is more than just an alcoholic drink; it’s a piece of history in a bottle. Originating in Switzerland in the late 18th century, it is made from various herbs, including wormwood, fennel, and anise. Known for its high alcohol content and distinctive green color, absinthe is often associated with creativity and mystique.
But Absinthe isn’t your average spirit. Its preparation is almost ceremonial—sugar cubes, slotted spoons, and chilled water are all part of the process. This ritual not only tames its bitterness but also creates a mesmerizing, cloudy appearance called louche.
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Absinthe stands apart for its herbal flavor, high alcohol by volume (ABV), and cultural significance. Unlike beer or whiskey, absinthe isn’t just about getting a buzz. It’s about the experience, the history, and the artistry behind it.
Absinthe typically has an ABV ranging from 45 percent to 74 percent, making it one of the strongest spirits in the world. But what truly sets it apart is its nickname, “The Green Fairy.” This enchanting name stems from its vibrant green color and its association with the bohemian culture of the 19th century.
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Now that you’re intrigued, let’s dive into the top 8 Absinthe brands you can enjoy in India.
Imagine a timeless classic, trusted for centuries. Pernod Absinthe is a pioneer, crafted with precision since the 1800s. Its balanced blend of anise and herbs creates a flavor that’s smooth and refined. Each sip takes you on a journey, starting with a subtle sweetness and ending with a gentle herbal note.
Pernod is versatile too. Drink it traditionally with sugar and water, or mix it in cocktails. It's rich history and consistent quality make it a favorite worldwide. Whether you’re new to Absinthe or a seasoned enthusiast, Pernod is a must-try for its elegance and authenticity.
Absente 55 is a modern take on a historic drink. Its lower ABV of 55 percent makes it lighter, perfect for those easing into the world of absinthe. But don’t mistake its mildness for simplicity. Absente 55 surprises you with a bright burst of citrus, followed by refreshing minty undertones.
It’s the kind of absinthe that feels playful yet sophisticated. Perfect for sunny afternoons, it shines in cocktails or when served traditionally. Absente 55 is proof that Absinthe can be approachable without losing its charm. It’s ideal for someone who enjoys exploring new flavors.
Absinthe 49 is all about intensity. Known for its robust herbal flavors, this absinthe commands attention. From the first sip, earthy tones dominate, followed by a sharp kick of licorice that lingers.
With a high ABV, it’s meant to be sipped slowly and ideally diluted. Absinthe 49 isn’t just a drink; it’s an experience. For lovers of intense, full-bodied spirits, this is a treat. Its distinct flavors demand your focus, making every sip memorable. Pair it with water or a creative cocktail, and let its powerful taste leave an impression.
If there’s one absinthe that challenges your limits, it’s Hapsburg. With ABVs reaching a staggering 89.9 percent, it’s one of the strongest in the market. But Hapsburg isn’t just about strength; it’s about balance too. Beneath its potent alcohol content lies a symphony of herbs and spices.
Each sip unveils layers of flavors, from bitter wormwood to subtle anise sweetness. It’s best enjoyed with precision—dilute it well and savor its smooth finish. Hapsburg is for the adventurous, those ready to explore the edge of Absinthe’s bold character.
Sometimes, simplicity is the ultimate sophistication. Ordinaire Absinthe lives up to its name by being straightforward yet delightful. It’s a perfect choice for beginners, offering an easy introduction to the world of absinthe.
The flavor is clean and light, with hints of wormwood and herbs that aren’t overwhelming. It pairs beautifully with mixers or can be enjoyed traditionally with water and sugar. If you’re looking for a gentle, no-frills absinthe to start your journey, Ordinaire is your best friend. It’s proof that simplicity can still be extraordinary.
Absinthe Verte is as traditional as it gets. Its vibrant green color harks back to Absinthe’s roots in 18th-century Switzerland. With each sip, you’re transported to a time when artists and poets sipped this elixir for inspiration.
Its flavor is bold yet balanced, blending herbal bitterness with a whisper of sweetness. For purists, Absinthe Verte is a dream come true. Serve it the old-fashioned way with sugar and cold water, and watch the magical louche effect unfold. It’s more than a drink; it’s a journey back to the origins of absinthe.
Looking for something modern and bold? Xenta Absinthe stands out with its unique blend of herbs and spices. It takes the classic absinthe formula and adds a spicy twist that makes it unforgettable.
The slightly fiery kick sets Xenta apart from its peers. It’s versatile too, making it a favorite for creative cocktails. Whether you enjoy it straight, diluted, or mixed, Xenta keeps you coming back for more. This is the absinthe for those who love experimenting and enjoy a bit of spice in their life.
From the makers of the famous Hendrick’s Gin comes a premium absinthe that doesn’t disappoint. Hendrick’s Absinthe is a premium spirit that elevates the Absinthe experience. It’s not just about the wormwood; it introduces delicate notes of cucumber and rose that make it truly unique.
Smooth and aromatic, Hendrick’s Absinthe feels luxurious with every sip. It’s perfect for special occasions or when you want to treat yourself to something extraordinary. Pair it with a splash of water or enjoy it in a carefully crafted cocktail. Hendrick’s Absinthe isn’t just a drink; it’s a statement of sophistication.
Drinking absinthe is an art. Here’s how you can enjoy it like the pros:
The Absinthe Ritual:
Cocktail Fun: Mix absinthe with citrus juices, soda, or even champagne for a modern twist.
The nickname "Green Fairy" isn’t just about its color. In the 19th century, absinthe was a favorite among artists and writers. They believed it sparked creativity and inspiration, almost like a muse in liquid form.
Its vibrant green hue and mythical reputation added to its allure, making it a symbol of bohemian culture.
For years, absinthe was believed to cause hallucinations. This myth comes from thujone, a compound found in wormwood. While thujone does have psychoactive properties, modern absinthe contains regulated amounts, making it safe to drink. So, no, absinthe won’t make you see green fairies, but it will offer a sensory experience unlike any other.
Absinthe is gaining popularity in India, thanks to its exotic appeal and versatility in cocktails. Its unique flavor and cultural history make it a favorite among connoisseurs and adventurous drinkers. Whether you’re a seasoned spirit lover or a curious beginner, Absinthe offers an unforgettable journey.
Absinthe isn’t just a drink; it’s an experience. From its rich history to its complex flavors, it’s a spirit that captivates the senses. Whether you choose the classic Pernod or the bold Hapsburg, you’re in for a treat. So, why wait? Dive into the world of absinthe and let the Green Fairy guide you to a magical adventure!
Chocolate liqueurs combine the rich, creamy essence of chocolate with smooth spirits, making them a luxurious treat for any occasion. Whether you're mixing up decadent cocktails, adding a splash to your coffee, or savoring it straight, these liqueurs guarantee a delightful experience in every sip.
In India, it's no wonder they're becoming increasingly popular. With a variety of bases like whisky, rum, vodka, and tequila, chocolate liqueurs offer more than just sweetness—they add complexity and versatility to both drinks and desserts. Explore the best chocolate liqueurs available in India and take your indulgence to the next level with these tempting blends.
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The Chocolate Liqueur Market was valued at approximately $2.95 billion in 2022. It is projected to increase from $3.08 billion in 2023 to $4.5 billion by 2032. The compound annual growth rate (CAGR) for the Chocolate Liqueur Market is anticipated to be around 4.31 percent during the forecast period from 2024 to 2032.
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Mozart, an Austrian brand celebrated for its high-quality chocolate liqueurs, presents a variety of flavors to please every taste. Made with Austrian chocolate and a base of sugar beet distillate, their liqueurs feature rich combinations, ranging from strawberry-infused chocolate to coffee blends. These liqueurs are gluten-free and vegan, making them a popular choice for many. The Dark Chocolate Liqueur, with a 17 percent ABV, stands out for its smooth texture and well-balanced flavor. Its distinctive bottle and award-winning quality have made it a favorite among enthusiasts.
Dorda Double Chocolate Liqueur, made in Poland, is a luxurious mix of high-quality dark chocolate, milk, and Chopin Rye Vodka. Renowned for its velvety-smooth and indulgent flavor, this all-natural chocolate liqueur boasts a rich profile with a higher chocolate-to-vodka ratio. It's incredibly versatile, perfect for sipping neat, mixing into cocktails, or adding a creative twist to desserts, coffee, or ice cream. It's deep flavor and silky texture make it a popular choice for baking, cooking, and crafting delightful cocktails.
Godiva, the renowned Belgian chocolatier established by Joseph Draps in 1926, extends its chocolate expertise into the realm of liqueurs. By combining unsweetened dark chocolate with hints of black cherry, candied orange peel, and cold-brewed coffee, Godiva Chocolate Liqueurs provide a rich and well-balanced treat. Offered in milk, dark, and white chocolate options, these liqueurs are ideal for making indulgent chocolate martinis or savoring on their own. Godiva’s skill in gourmet confections translates seamlessly into these luxurious and versatile offerings.
Baileys Chocolate Irish Cream Liqueur brings a delicious twist to the classic favorite, combining rich cocoa and luxurious chocolate notes with the iconic Baileys Irish cream. Its velvety texture offers a delightful mix of dark chocolate, sweet cream, caramel, and a gentle touch of Irish whiskey, along with a nutty flavor that reminds you of hazelnut chocolate spread. This indulgent treat is perfect in coffee, hot chocolate, or drizzled over ice cream, leaving a creamy finish that lingers pleasantly.
OM Chocolate Liqueur by Organic Mixology is an award-winning organic dessert liqueur made from sugarcane spirit, fair-trade chocolate, and agave nectar. With an ABV of 17.5 percent and only 5 grams of sugar per serving, it provides a lighter option compared to overly sweet liqueurs. It boasts complex flavors of caramel, coffee, and honey, making it ideal for sipping, mixing into cocktails, or enjoying the signature OMspresso Martini. Renowned for its eco-friendly and socially responsible practices, OM combines indulgence with organic ingredients and outstanding taste.
Bottega Gianduia is a smooth chocolate and hazelnut liqueur made with Italian grappa. It is inspired by the famous Gianduia chocolate t, which originated in Piedmont in 1806. This creamy liqueur has a moderate alcohol content and presents a rich aroma of cocoa and toasted nuts, offering a delightful sweetness that pleases even the most discerning tastes. By blending the sophistication of Gianduia chocolate with the aromatic depth of grappa, Gianduia Bottega becomes a unique and irresistible indulgence for fans of chocolate and Nutella alike.
Bicerin liqueurs provide a luxurious taste experience, combining creamy chocolate, rich coffee, and nutty hazelnuts in perfect harmony. This velvety drink embodies the spirit of Italian hospitality, made with a strong dedication to authenticity. The classic chocolate liqueur draws inspiration from 19th-century Italian coffee shop traditions, featuring a delightful mix of coffee, chocolate, and cream that has captivated literary figures. Vincenzi’s version incorporates a hazelnut-infused chocolate recipe dating back to the 1700s. The white chocolate liqueur, which is both gluten and dairy-free, offers a smooth taste with an almost imperceptible alcohol content, elegantly presented in a stunning iridescent bottle.
Chocolate liqueurs are an exquisite indulgence for anyone looking to enjoy a rich, velvety treat that enhances any occasion. Whether sipped neat, mixed into cocktails, or paired with desserts, these liqueurs provide a luxurious and versatile experience. With a wide range of options available in India, each featuring unique flavor profiles and high-quality ingredients, there’s a perfect selection for every taste. Embrace the rising popularity of chocolate liqueurs and elevate your culinary and drinking experiences with these decadent blends that are sure to satisfy your sweet cravings in the most refined way.
Gin is winning hearts in India. Its unique flavors and smooth textures make it a favorite drink. Premium gin brands bring more than just taste—they bring stories. Crafted with care and infused with exotic botanicals, each bottle is a masterpiece. From vibrant citrus notes to herbal whispers, these gins offer something for everyone. They’re perfect for casual evenings or elegant parties. Indians are embracing this versatile spirit with enthusiasm. Let’s explore eight premium gin brands that redefine what it means to sip on a classic drink. Each one is a journey in itself, waiting to be discovered.
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India has embraced gin with open arms. The growing cocktail culture, creative flavors, and the rise of homegrown and global brands have contributed to its popularity. People now prefer premium gins that offer sophistication and quality.
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Indulge in the finest gins, each offering unique botanicals and flavors. From Mediterranean herbs to innovative distillation techniques, these premium brands redefine sophistication and craftsmanship in every sip.
From the sunny Côte d’Azur in France comes 44°N Gin is now available in India, a spirit that captures the essence of the Mediterranean. The brand is a masterful blend of local botanicals, giving it a fresh, citrus-forward profile. Notes of lemon and grapefruit shine brightly, complemented by the floral touch of mimosa and chamomile. Its vibrant flavors are like a summer breeze in a bottle. This gin pairs beautifully with tonic water and a slice of grapefruit, highlighting its zesty character. Perfect for beachside sipping, 44°N is a celebration of Mediterranean sunshine in every sip.
Hendrick’s Gin is not your typical spirit. Born in Scotland, it’s as quirky as it is refined. Cucumber and rose petals are the stars here, creating a delicate, floral flavor with a refreshing finish. Each sip feels like a stroll through a blooming garden. Hendrick’s is a versatile gin, perfect for a casual night at home or an elegant dinner party. Pair it with tonic water and a cucumber slice for its best expression. Its unique taste has made it a favorite for gin lovers worldwide.
Named after a legendary Irish cow, Bertha’s Revenge is a gin with a creamy twist. It’s crafted using whey alcohol, setting it apart from traditional grain-based gins. The botanicals—sweet woodruff, elderflower, and grapefruit peel—give it a rich and smooth flavor. Each sip carries a hint of sweetness balanced by citrusy freshness. Bertha’s Revenge pairs wonderfully with citrus-based cocktails like a Gin Fizz. It’s a drink for those who appreciate something unique and full-bodied in their glass.
The Botanist Gin is a true testament to nature. Crafted on the Isle of Islay, it features 22 hand-foraged botanicals from the island. These include juniper, mint, thyme, and chamomile, which create an earthy and herbaceous flavor. Each sip feels like a walk through a wild garden. The gin’s complex yet balanced profile makes it perfect for sipping neat or with a light tonic. For lovers of aromatic spirits, The Botanist offers a taste of Islay’s natural beauty.
Oxley Gin is an innovation in a bottle. Crafted in England, it uses cold distillation to preserve its natural flavors. The process results in a crisp and smooth taste, highlighting juniper, citrus, meadowsweet, and vanilla. Every sip is fresh and vibrant, perfect for modern gin enthusiasts. Oxley shines in cocktails like a Martini or Gin Sour, where its clean profile can truly stand out. It’s the gin for those who appreciate cutting-edge craftsmanship and bold flavors.
Gin Mare is a sip of the Mediterranean. Crafted in Spain, it brings the region’s savory flavors to life. Basil, rosemary, thyme, and olive are the key botanicals, giving it a herbal yet smooth taste. With every sip, you’re transported to a seaside villa. This gin pairs excellently with tonic and a sprig of rosemary for garnish. Gin Mare is perfect for those who enjoy bold, herbal notes and a touch of the sea in their drinks.
Method & Madness Gin is an exciting blend of creativity and tradition. Born in Ireland, it features black lemon, wild Irish gorse, and basil. These botanicals create a zesty, floral profile with a refreshing edge. Each sip feels like an adventure, with layers of flavors unfolding. This gin is ideal for citrusy cocktails like a Negroni or a vibrant Gin Spritz. Method & Madness is perfect for those who love exploring bold and experimental tastes.
Crafter’s Gin is a Nordic masterpiece from Estonia. Its balanced, floral profile comes from botanicals like rosehip, fennel, and elderflower. Each sip carries a delicate sweetness with an herbal twist. It’s a Gin that celebrates craftsmanship and innovation. Crafter’s pairs beautifully with elderflower tonic and a slice of orange, enhancing its subtle flavors. Perfect for celebrations, this gin brings a touch of elegance to any occasion.
Botanicals are what make Gin unique. Juniper adds piney notes, while citrus fruits bring freshness. Herbs like thyme or basil add savory hints. Each gin brand has a signature mix of botanicals that sets it apart.
Gin is versatile because of its complex flavor profile. Its herbal and citrus notes blend beautifully with mixers like tonic water or vermouth. Popular cocktails include:
Indian botanicals like cardamom, turmeric, and ginger are being used in premium gins worldwide. The rise of cocktail bars and a growing love for craft spirits have also contributed to gin’s popularity.
With so many premium options, finding the right gin can be a delightful journey. Whether you prefer citrusy, floral, or herbal flavors, there’s a gin for every palate. Explore these 8 premium brands and elevate your gin-drinking experience. Cheers to a refreshing and flavorful sip!
I would like to narrate an incident that happened in my friend’s company. They introduced a consumer offer, ‘get a free bucket with every purchase’. This offer was based on a suggestion given by a smart sales representative to improve sales based on his observations from the territory. It was a super hit among consumers during the Covid-19 period, and the company achieved their highest ever sales during that period. With the success, they had an uphill task to achieve the next year. They wanted to match the sales the next year, but they had not thought through on how they would achieve the numbers.
Due to lack of planning and not having a better idea, they decided to go ahead with the same offer again. Unfortunately, no one had answers as to why it was a super hit the last time or why it would work again. As fate would have it, the offer didn’t work with the consumers the second time. They had many issues with the execution as well.
So, what went wrong?
Poor planning and thinking process— the team just replicated what was done the previous year. Though they had enough time to plan for the next year, they procrastinated in putting a plan in place. Also, THINKING is a powerful tool, most of us ignore this at workplace. I’ve seen multiple consumer promotions/ communication campaigns failing to achieve the desired results due to poor thinking and marketing myopia.
In the 11th hour, the management felt that they could replicate the same scheme, and everyone nodded their head. It was more of upward delegation of decision making and it fired back badly, as the management didn’t have enough facts with them on the table. The team that was to do the homework, didn’t do their job properly and just sided with the management decision and didn’t take decision at their level. Not everything can be pulled in the last minute.
Consumers are smart, they don’t want the same offer again and again. Consumers read the pattern what a company follows. I’ve seen consumers picking a particular product from a leading FMCG firm only when the product is on promotion. The company runs the promotions every alternate month and consumers don’t pick the product during the non-offer months. As a marketer, it is important to be unpredictable, there should be an element of surprise.
We can’t live on our past laurels; every day is a new beginning, and we need to be prepared to address the new dawn. What has got you here, might not take you to the next level. Did any of us spend our entire schooling in kindergarten? The obvious answer is, no. We progressed to the next grade every year and completed schooling. This is such a simple concept, one that we tend to forget in corporate life, that every stage is a learning and what we learn in the initial days are basics and we need to keep on building the blocks. We can’t write the 12th standard examination using what we learnt in LKG. In the same way, market scenarios keep changing, and it is up to every professional to keep up-to-date with the latest trends and technologies to address consumer needs.
I believe that there are leadership lessons in every incident that we come across in our lives. My endeavor is to drive home powerful leadership lessons through simple and relatable anecdotes/stories. The learnings, ideas, perspectives and anecdotes (139 in number) are spread across 70 attributes of leadership. Hence the stories are classified under the A to Z of leadership, this is how the Building Blocks is arranged. As you read through, you may be able to relate these anecdotes with your personal as well as professional life. You would realize leadership is not a complex subject; it’s about fundamentals. These Building Blocks helped me to shape myself as a better individual and professional.
Grab a copy of the book at https://www.amazon.in/BUILDINGBLOCKS-Lessons-leadership-journey-ebook/dp/B0DM1RHNT8
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When you're ready to enjoy a wine that blends complexity with indulgence, fortified wine is an excellent choice. Known for its versatility, this unique category includes both dry and sweet options, making it perfect for late-night sipping or enhancing a dinner party. While many of us are familiar with red, white, rosé, sparkling, and dessert wines, fortified wine deserves special recognition for its rich flavors and unique production process. Iconic varieties such as sherry, port, and vermouth are made by adding distilled spirits during fermentation, resulting in bold and aromatic profiles that wine lovers appreciate.
In this guide, we’ll take a look at the best-fortified wine brands in India, helping you find options that offer exceptional quality and flavor. Whether you're a seasoned connoisseur or just starting, these brands are sure to bring a touch of sophistication to your wine experience.
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Fortified wine is a unique category of wine that has had extra alcohol added to it, making it stronger than typical wines available today. This additional alcohol is introduced during the winemaking process by mixing in distilled spirits. Common choices for fortifying wine include cognac and brandy. It's worth mentioning that even though fortified wines contain distilled spirits, they are not classified as liquor.
Fortified wines can have an alcohol by volume (ABV) of up to 20 percent, while regular wines usually range from 10 percent to 15 percent. Just like other wines, fortified varieties can be found in both dry and sweet options, despite their higher alcohol content.
Similar to how certain wines are limited by specific regions and grape varieties, the production of fortified wines is also subject to regulations. There are established guidelines regarding the types of spirits that can be used for fortification and the maximum ABV that the final product can have.
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Sula is a well-known Indian wine brand recognized for its quality and international presence, with its wines available in more than 30 countries, including those in the European Union. Their fortified wines, such as Port Gold and Port 1000, are particularly noted for their rich flavors. Sula processes freshly harvested grapes within 12-14 hours to maintain their freshness. In addition to fortified wines, Sula provides a wide variety, including Zinfandel, Pinot Noir, Cabernet Sauvignon, and sparkling options like Brut "Tropical."
Specialties:
Fratelli Sidus Port Wine, made by Fratelli Wines, is a delightful fortified wine inspired by traditional Portuguese Ports. This wine is a product of collaboration between Italian and Indian families, featuring rich aromas of ripe berries, dried fruits, and spices, along with smooth flavors of plum and cherry. Crafted from carefully selected grapes, it is fortified with spirits and aged in oak barrels. This wine pairs beautifully with Gruyère, Cheddar, or chocolate pudding and is available at Talli Drinks and Spencer's.
Specialities:
York G9 Port Wine, produced by York Cellars, is a luscious and sweet fortified wine that features a deep garnet color. It offers a complex bouquet of dark fruit, chocolate, and spice, complemented by rich flavors of black cherry, plum, and dark chocolate. With its smooth, velvety finish and lasting sweetness, it pairs wonderfully with dark chocolate, berries, or blue cheese. Ideal for dessert or simply as a delightful treat.
Specialities:
Sherry is a classic fortified wine from Spain, mainly made from Palomino grapes, along with some Moscatel and Pedro Ximénez. It is produced in the region near Jerez de la Frontera in Andalusia, where it is fortified with grape spirit and aged in barrels using the distinctive solera system. Sherry can be found in a range of styles from dry to sweet, featuring flavors of salinity, dried fruit, and toastiness. The different styles include Fino, Amontillado, Oloroso, and sweet dessert wines, providing a variety of options to suit any taste.
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Tawny wine, hailing from Portugal's Douro Valley, is a fortified wine celebrated for its amber color and nutty taste. Primarily crafted from red grapes, it undergoes aging in wooden barrels, which allows for gradual oxidation that enriches its smooth character and golden-brown appearance. Tawny wines can be sweet or medium dry, making them an excellent match for chocolate desserts, blue cheese, or even beef stew. Ideally served slightly below room temperature in small servings, it’s a delightful treat.
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Taylor Port Wine, made in Portugal's Douro Valley, is a famous fortified wine with a history that goes back to 1692. Produced by Taylor's, one of the oldest Port houses, it is well-known for its Vintage Ports, wood-aged varieties, and Late Bottled Vintage style. With its ruby red color, moderate sweetness, and notes of caramel, cherry, and toasted wood, Taylor Port is a perfect match for desserts or a relaxing evening, showcasing elegance and tradition.
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Fortified wines offer a unique blend of tradition, flavor, and versatility, making them a delightful choice for both casual get-togethers and sophisticated occasions. Their intricate profiles and diverse styles cater to a broad spectrum of tastes and preferences. Exploring these wines is a journey of artistry and enjoyment, perfect for savoring life’s more refined moments.
When you think of vodka, Russia instantly comes to mind. Renowned for its purity and rich heritage, Russian vodka is a symbol of artistry. In India, the love for premium vodka is growing fast, with Russian brands standing out. Their smooth texture, unique flavors, and meticulous production methods make them favorites for both casual drinkers and connoisseurs. Whether enjoyed neat or mixed into cocktails, these vodkas bring a touch of luxury to any occasion. From classic recipes to modern innovations, Russian vodkas offer a perfect blend of tradition and sophistication, elevating the vodka experience like no other. Here's a look at the 7 best Russian vodka brands in India that will take your vodka experience to the next level.
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Russian vodka stands out for its superior quality. Unlike other vodkas, it focuses on natural ingredients and traditional methods. The use of pure Artesian water and advanced filtration gives it a smooth and clean taste.
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7 Best Jamaican Rum Brands in India to Sip and Savor
Explore premium-quality vodkas known for their smoothness, rich flavors, and meticulous craftsmanship. These iconic options are perfect for sipping neat or elevating your favorite cocktails.
Stolichnaya, fondly called Stoli, is a global vodka icon. Though its roots trace to Latvia, it is deeply connected to Russia’s vodka legacy. Crafted from wheat and rye, it undergoes quadruple distillation and triple filtration for unmatched purity. Stoli’s smoothness and balanced flavor make it a cocktail enthusiast’s dream. Whether in a Moscow Mule or Screwdriver, it elevates every sip. Its versatility ensures it shines in both creative mixes and as a neat drink. Stoli embodies authenticity, offering vodka lovers a timeless classic with a modern edge.
Beluga Noble is a redefined variety of vodka. Born in Siberia’s Mariinsk Distillery, it captures the purity of the region’s artesian water. Every bottle tells a story of craftsmanship, with a 30-day resting period enhancing its silky texture. The eco-conscious production process highlights the brand's dedication to quality. Beluga’s creamy richness makes it a perfect sipping vodka, ideal for a refined palate. Pair it with light snacks or enjoy it neat to truly appreciate its luxurious flavor. Beluga Noble stands as a symbol of elegance, offering vodka lovers a premium experience.
AMG Carbon Vodka is where innovation meets tradition. This Russian masterpiece uses cutting-edge carbon filtration for exceptional smoothness. Its sleek design reflects the sophistication inside the bottle. Perfect for modern connoisseurs, AMG Carbon offers a crisp, clean taste that’s equally delightful neat or in cocktails. Its purity and advanced production techniques set it apart in the world of premium vodka. With every sip, AMG Carbon promises a contemporary twist on Russia’s rich vodka heritage, making it a must-have for those who appreciate elegance.
Belankaya Gold is vodka with a touch of opulence. Originating in Russia, it is crafted using natural ingredients and distilled four times for a silky-smooth finish. Its balanced flavor profile suits any occasion, whether sipping neat or mixing into cocktails. The meticulous process ensures every bottle delivers a premium experience. Belankaya Gold’s golden label symbolizes its luxurious appeal, making it a favorite among vodka enthusiasts seeking quality and elegance. A perfect blend of tradition and indulgence, it’s a drink that celebrates life’s finer moments.
Green Mark Vodka pays homage to Russia’s vodka traditions. It is distilled from the finest grains and filtered for remarkable clarity. Known for its classic recipe, it offers a smooth and approachable flavor. Green Mark strikes the perfect balance between quality and affordability, making it a go-to choice for casual drinkers and connoisseurs alike. Whether enjoyed with friends or as part of any occasion, it delivers a reliable, satisfying experience. Its timeless appeal ensures it remains a beloved vodka in India and beyond.
Kauffman is a rare gem in the vodka world and an exclusive brand. Each bottle is part of a limited batch, ensuring the highest quality. Using the finest ingredients, it is distilled multiple times and given time to rest, enhancing its depth and smoothness. Kauffman’s complexity shines with every sip, offering layers of flavor that are rare in vodka. Its sleek packaging and refined taste make it a statement of sophistication. Perfect for special occasions or as a gift, Kauffman Vodka redefines luxury drinking, delivering an experience that is truly one of a kind.
Russian Standard represents the perfect fusion of heritage and innovation. Made from winter wheat and glacial water from Lake Ladoga, it boasts exceptional purity. Its production process combines traditional methods with modern technology, ensuring a vodka that’s smooth and full-bodied. Whether served neat or in a cocktail, Russian Standard never disappoints. It’s an all-rounder, loved by vodka enthusiasts for its consistent quality. As a brand rooted in tradition but tailored for today, Russian Standard remains a favorite for anyone seeking authenticity in their glass.
Russian vodka production is an art. It starts with high-quality grains like wheat or rye. These grains are mashed, fermented, and distilled multiple times. The distillation process removes impurities, creating a clean and smooth spirit.
After distillation, the vodka is filtered through materials like charcoal or quartz sand. Some brands even use precious metals like silver for filtration. This meticulous process ensures the vodka’s signature purity and smoothness.
Ever wondered why vodka looks so pure? It’s all about the filtration process. Russian vodka undergoes multiple filtration stages to remove impurities. This includes charcoal filtration, which enhances the flavor and texture. The result is a drink that’s as clear as water but much more exciting!
Vodka is a versatile spirit, making it a party favorite in India. You can enjoy it neat, on the rocks, or as part of a cocktail. Its neutral flavor pairs well with Indian snacks like tandoori chicken, paneer tikka, or spicy kebabs.
Popular cocktails like Bloody Mary, Cosmopolitan, and Vodka Martini also make vodka a go-to choice for celebrations.
Russian vodka is more than just a drink; it’s a celebration of tradition and workmanship. Whether you’re hosting a party or enjoying a quiet evening, these 7 Russian vodka brands bring a touch of elegance to every occasion. So, grab a bottle and raise a toast to the spirit of Russia!
Mead, an alcoholic drink made from honey has slowly begun to find favor with the people in India due to various types and availability throughout the year. The drink is called as mead and it is considered the oldest drink in the entire world it originated around 7000 BC, and it is prepared out of honey and water and other fruits and spices or grains can be also added.
The Indian mead brands have come into the limelight recently due to a booster push from government policies. The presence of such homegrown labels means we can provide sustainable, tasty meat options that are easy to source. Listed below are some of the finest mead brands available in India!
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Mead, reportedly known as the drink for the gods, has been around for some time as a drink made from the fermentation of honey, water and sometimes yeast culture. It has existed for thousands of years and has therefore been produced and consumed from one corner of the world to the other. Although the users of masa harina have claimed that this product is useful for their health, in addition to being naturally free of gluten, and rich in phytonutrients, vitamins, and antioxidants from honey and other ingredients, numerous scientific studies are still lacking regarding the usefulness of this product.
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In a recent report, the India Mead Beverage Market size, in terms of value, was $57.14 million in 2023. By the forecast period between 2024 and 2030. India Mead Beverage Market is expected to grow at a continuous rate of 4.76 percent to reach $74.55 Million By 2030.
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Moonshine Meadery, India’s first meadery was started in the year 2014 by Rohan Rehani and Nitin Vishwas based in Pune and is famous for its gluten-free 100 percent Natural Mead. Apart from that they prepare mind-blowing concoctions by fermenting honey with fruits spices and different flavours such as kokum, coffee, ajwain etc. The key products are identified in the flagship and experimental MeadLABs series; popular products include Salted Kokum and Guava Chilli. In addition, Moonshine advances sustainable farming and helps bees and farmers.
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Based on Indian herbs and spices, Cerana Meads was launched by Dr Yoginee Budhkar and Ashwini Deore for unique and, simultaneously, eco-friendly meads. Located in the Sinnar area of Nashik, they produce meads from locally available fruits such as jamun, pomegranates and grapes. Premium products are Pomegranate Vanilla, Jamun Melomel, and Blue Pea Lavender. Their annual meads such as Yule Spice and Pinot Noir Pyment are currently being sold in Mumbai, Nashik, and Pune.
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Charm City Meadworks located in Baltimore, Maryland was started in the year 2014 by James Boicourt and Andrew Geffken and offers dry, light and leaving meads made from honey, yeast and water. Reflecting Boicourt and the fascination of beekeeping it founded an everyday mead: sweet – Sweet Blossom that has a floral and citrus taste. As philosophically as positioning mead as beer, Charm City Meadworks enshrine simplicity and top-notch quality.
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Stump Meads, Karnataka’s first meadery, was started in the year 2021 and started production in the year 2022 by sixth-generation coffee grower Himavanth Hasaganur Jayanth. Sourcing its ingredients from Hassan, near the Western Ghats, the brand produces natural meads with honey, water, fruits and coffee and not chemicals. Products that they provide are apple flavoured and those that are coffee flavoured, though they are planning on a lemon flavoured one. At the moment, Stump Meads is only available in Karnataka, although many people expect to find it throughout India.
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Four Fires Meadery, situated in Maumee, Ohio, pays tribute to the area's four indigenous tribes: Chippewa, Ottawa, and Potawatomi. The meadery offers a diverse selection of meads, including stills, hydromels, and distinctive flavored varieties such as Mass-a-peel, Blood Orange, and Slappin' the Basil. Guests can partake in tastings and learn about the art of mead-making. Their products can be purchased at the meadery or online through Vinoshipper.
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Odin Mead is a unique brand that showcases artisan meads from Spain, Denmark, and Lancashire. The Spanish Hidromiel Odin, crafted from a recipe that dates back a thousand years, provides gluten-free, low-alcohol choices such as Odin and Loki. From Denmark, Odin’s Skull Mead combines beer and mead with hops and barley, resulting in a bold and bitter taste. Meanwhile, Lancashire’s Odin’s Honey Mead and Odin’s Mead are traditional, vegetarian-friendly honey meads that offer rich flavors, capturing the legendary essence of the Norse god.
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No Label is an Indian mead brand created by childhood friends Anant Gupta and Vinayak Malhotra under the umbrella of Bored Beverages, an "alt-alcohol" company. The brand promotes equality and individuality, which is evident in its name and mission. Their No Label Original Mead, boasting a 7 percent ABV, is a refreshing and light drink crafted from fermented honey. Dedicated to bringing back the tradition of mead, they have plans to launch intriguing flavors like Passionfruit and Iced Tea at budget-friendly prices.
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There is a demand for mead brands in India. Offering a unique honey-flavored alternative to traditional alco-beverages. This honey-based drink has a rich history that makes it a lot appealing to modern consumers. It is made with all-natural ingredients applauding sustainability and being gluten-free. As the want for newer alcohol grows among Indians, mead is marking a way through the terrain.
Siddharth Shah's entrepreneurial journey is nothing short of inspiring. Starting at just 18 years old, the Founder and CMD of SS Mobile embarked on a mission to build a first-generation business empire from the small town of Kolhapur in 2004. Fast forward to today, his vision and perseverance have translated into an expansive business presence spanning 140 cities, with strongholds in major metros like Mumbai, Pune, Nashik, Aurangabad, Nagpur, and Goa. His retail empire boasts over 250 stores across three states and 30 districts, a testament to his determination and strategic foresight.
The mobile industry in India is nothing short of a battlefield, with the rapid rise of e-commerce, the advent of 5G, and the ever-demanding Gen Z customers. While many players are struggling to keep up, SS Mobile is not just staying ahead but setting new benchmarks. Siddharth spills the secrets behind their meteoric rise and innovative strategies that are reshaping the retail landscape.
In an era dominated by online shopping, one might assume that e-commerce is taking over the mobile industry. However, Shah reveals a surprising insight: “Globally, e-commerce in mobile business contributes less than 20% of the market. Even in India, where metros create the illusion of e-commerce dominance, the real battleground is in the experience offered by physical stores.”
For SS Mobile, this means crafting stores that are more than just retail spaces—they’re experiential hubs. From the look and feel of the store to value-added services like data transfer, financing options, and cashback deals, SS Mobile ensures every customer interaction is seamless. “Experience is the only way to stay ahead,” Shah emphasizes. “The better the experience, the better the retention.”
Their unique “magic box” concept—a curated bundle of gifts with every purchase—adds an extra layer of delight for customers. This focus on creating memorable moments is what keeps SS Mobile thriving in a highly competitive market.
The buzz around 5G has been deafening, but Shah offers a reality check. “5G is no longer a novelty; it’s becoming affordable, with prices dropping to around Rs 8,000. However, the technology’s impact in India is still evolving. Unlike abroad, where the difference between 4G and 5G speeds is significant, in India, the transition has been slow.”
Shah believes that while 5G will eventually transform the market, the current challenge lies in network operators catching up to the technology’s potential. “For now, 5G remains a work in progress, and its true impact on customer behavior is yet to be seen.”
SS Mobile’s journey began modestly when an 18-year-old Siddharth Shah started selling mobiles to earn pocket money. But what began as a side hustle quickly transformed into a serious business. “It took almost a decade to stabilize and understand the market,” Shah recalls.
The real growth began in 2013 with just three stores. By 2016, the count rose to 10. Then came the breakthrough: between 2020 and 2023, SS Mobile grew from 50 to a staggering 265 stores.
“What took us 20 years to achieve for our first 100 stores, we accomplished in just two years for the next 200,” Shah proudly shares. And the momentum isn’t slowing down. By 2025, SS Mobile aims to reach the 500-store milestone.
So, what’s the secret sauce behind this explosive growth? Shah attributes much of their success to the hub-and-spoke model. “We expand district by district, ensuring we penetrate one area thoroughly before moving to the next. This approach keeps our costs down and operations efficient.”
In 2024, SS Mobile ventured beyond Maharashtra, Mumbai, and Goa to enter Karnataka, with plans to open 10–15 stores annually. Next on the radar are Madhya Pradesh and Chhattisgarh, with operations set to launch by the year’s end.
“Our focus for the next five years is on Hindi-speaking states,” Shah explains. This strategic decision minimizes the need to adapt marketing and operational plans to different languages, allowing SS Mobile to scale efficiently.
SS Mobile’s innovative retail strategies are what truly set them apart. The “Ownerless Store” model empowers team members with profit-sharing arrangements, creating a sense of ownership and driving performance. Shah elaborates, “Our expansion from two to 10 stores was fueled by this model, which gave our team members both responsibility and rewards.”
However, as the business grew, Shah realized the need for a more scalable solution. Enter the SOS (Son of Soil) model. “We partner with local entrepreneurs who understand the culture, language, and customer behavior of their region,” Shah explains.
This model not only reduces costs but also strengthens the brand’s connection with local communities. “We deliberately choose partners from outside the industry. Training someone with a clean slate is easier than unlearning and retraining someone with preconceived notions,” Shah points out.
As SS Mobile looks to the future, the focus remains on sustainable growth. The company plans to open another 100 stores annually for the next two years, steadily moving towards its 500-store goal. Beyond 2027, the focus will shift to Rajasthan and Uttar Pradesh, aligning with their strategy to dominate Hindi-speaking regions.
Shah’s long-term vision is rooted in efficiency and customer-centricity. “Until we completely penetrate one area, we don’t move to another. This disciplined approach ensures that we control costs, optimize marketing, and deliver consistent experiences.”
SS Mobile’s journey offers valuable lessons for other retailers navigating India’s dynamic market. Shah believes that the key to success lies in adaptability and innovation. Whether it’s offering superior in-store experiences, leveraging local partnerships, or adopting scalable business models, SS Mobile is a testament to what’s possible with the right strategies.
In a market where competition is fierce and customer loyalty is fleeting, SS Mobile stands out as a brand that understands the pulse of its audience. By prioritizing experience over mere transactions and focusing on strategic, localized growth, the company has carved a niche for itself.
As SS Mobile marches towards its ambitious goals, one thing is clear: Siddharth Shah’s vision is reshaping the way India shops for mobiles. For anyone looking to succeed in the retail industry, SS Mobile’s story is a masterclass in innovation, perseverance, and customer-centricity.
In the glitzy world of global business networking, it is not uncommon to see industry titans rubbing shoulders at high-profile events. However, when an emerging Indian entrepreneur is spotted alongside stalwarts like Mukesh and Nita Ambani at an exclusive pre-inauguration dinner for U.S. President-elect Donald Trump, curiosity is bound to peak.
The woman in question is Aishwarya Bansal, co-founder of Smart World Developers, a rising force in India's real estate sector. With a keen eye for luxury housing and sustainable urban planning, Bansal has been making waves in the industry. Smart World Developers has already completed projects worth over INR 5,000 crore, with an ambitious pipeline of INR 10,000 crore in the next five years. The company has recorded a 30% year-on-year growth, reflecting the increasing demand for their smart, eco-friendly developments.
Bansal's journey from a relatively low-profile entrepreneur to a global networking powerhouse is nothing short of inspiring. Her company, Smart World Developers, has been redefining luxury living with a focus on smart technology integration and eco-friendly designs. Operating in the highly competitive markets of Gurgaon and other metropolitan hubs, the firm has successfully positioned itself as a leader in the affordable luxury segment, selling over 3,500 units in the past two years alone.
Industry insiders suggest that Bansal's growing influence in real estate, coupled with her strategic international alliances, have propelled her to the global stage. The dinner in Washington, D.C., was attended by some of the most powerful business magnates and policymakers, making it an ideal platform for showcasing India's evolving urban landscape to an international audience.
Despite her success, Bansal remains an enigmatic figure in the media. Her approach is calculated and strategic, focusing more on business milestones than media attention. Those close to her describe her as a visionary with a pragmatic approach, someone who understands the pulse of modern urbanization while maintaining a deep connection to traditional values.
The question remains: what does this high-profile appearance mean for Bansal's future and the trajectory of Smart World Developers? Experts believe that this could be a stepping stone for major collaborations and investments, potentially positioning the company on a global scale.
As India continues to push its agenda of urban modernization, entrepreneurs like Bansal are paving the way for a new era of real estate innovation. Whether she intended it or not, her presence at such an influential gathering has certainly placed her under the spotlight—and the world is watching.
While many continue to speculate on what this means for the Indian business landscape, one thing is certain: Aishwarya Bansal is a name that is no longer confined to the corridors of Indian real estate, but one that now resonates across international boardrooms.
If you're a business owner, manager, or entrepreneur, you’ve probably heard the buzz around Google’s Gemini AI. But how much do you really know about its impact on businesses? From skyrocketing user numbers to jaw-dropping productivity gains, Gemini is reshaping the way we work, collaborate, and make decisions.
Here are 10 fascinating stats that prove why Gemini AI is more than just another tech trend—it’s a game-changer for businesses everywhere.
Since its launch, Gemini has gained an impressive 42 million active users, with businesses making up a significant chunk of this number. Whether it's streamlining operations or improving customer engagement, companies are embracing AI at an unprecedented pace. Experts predict that by the end of 2025, this number could surpass 60 million, highlighting the rapid adoption rate.
Gemini’s popularity skyrocketed in August 2024, with a record 17 million downloads in one month alone. Businesses are eager to explore AI-powered solutions that can give them an edge in today’s competitive market. Analysts forecast a steady growth in downloads, with monthly figures expected to rise by 20% year-over-year.
With 433 million visits in just one month, Gemini’s online presence is soaring. From small startups to Fortune 500 companies, everyone is tapping into its capabilities to supercharge their productivity. With a growing interest in AI-powered automation, these numbers are likely to double within the next two years.
Businesses targeting the 25-34 age demographic, take note! This age group represents 33.38% of Gemini’s total user base, making it a prime audience for tech-driven solutions. Additionally, the 18-24 age group is showing increasing interest, signaling future expansion opportunities.
The mobile revolution is here to stay, with 57.40% of users accessing Gemini AI via their smartphones. This stat highlights the need for businesses to adopt mobile-friendly AI tools for on-the-go productivity. With the rise of remote work, mobile adoption rates are projected to hit 70% by next year.
Developers are flocking to Gemini, with 1.5 million professionals leveraging the AI to build custom business solutions, chatbots, and automation tools tailored for various industries. Google aims to increase developer support, potentially reaching 2 million developers by the end of 2025.
Big tech is betting big on AI. In the past year alone, Google and Microsoft have poured a staggering $99 billion into AI infrastructure, ensuring that solutions like Gemini remain at the cutting edge. This investment is expected to grow, fueling even more advancements in the AI space.
To accommodate Gemini’s AI features, Google raised the price of its Workspace plans by 17%, from $12 to $14 per user per month. Despite the price hike, businesses are willing to invest in AI-driven efficiency, with 85% of enterprises reporting a positive ROI within the first year of adoption.
One of the biggest selling points for businesses is time savings. Companies using Gemini report saving an average of 105 minutes per week, thanks to AI-driven automation in tasks like email drafting and data analysis. In a year, this adds up to over 90 hours of productivity gains per employee.
Despite impressive stats, internal reports suggest that Gemini is still trailing behind Microsoft’s Copilot in key business adoption metrics. However, Google's aggressive expansion plans indicate this gap may close soon. Experts believe Gemini could surpass Copilot in enterprise usage by 2026.
Whether you're a small business owner or running a large corporation, embracing AI like Gemini can:
Boost efficiency by automating routine tasks.
Improve customer experiences with smarter interactions.
Enhance data-driven decision-making with real-time insights.
Reduce operational costs by streamlining workflows.
The future of business is AI-powered, and Gemini is leading the charge. Are you ready to take advantage?
Stay ahead of the curve! Explore how Gemini AI can revolutionize your business today.
Canadian whiskey has steadily gained popularity in India, and its smooth taste and rich history are making it a preferred choice for whiskey enthusiasts. If you're on the hunt for the best Canadian whiskey brands available in India, this guide will walk you through the top 6 brands you should try. Whether you're a seasoned whiskey drinker or a newcomer to this spirit, these Canadian whiskeys offer something for everyone.
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Canadian whiskey is lighter and smoother compared to Scotch, which is often more smoky and peaty. It is also smoother than Bourbon, which tends to have a sweeter, more robust flavor. Canadian whiskey blends the best of both worlds, offering a balanced flavor that's perfect for sipping or mixing.
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Here are the 6 best Canadian whiskey options in India: premium blended whiskeys, smooth rye-based variants, rich aged offerings, easy-drinking options.
Canadian Club is one of the oldest and most respected whiskey brands from Canada. Founded in 1858, it has built a legacy that spans over 160 years. Known for its smoothness and versatile taste, Canadian Club 5 Year Old is one of the most popular variants in India. The Canadian Club 5 Year Old is known for its mellow flavor. The whiskey has a light body with notes of vanilla, caramel, and a hint of spice. It’s aged in oak barrels, which gives it a soft and smooth texture.
Canadian Club is famed for being one of the first Canadian whiskeys to be marketed as "blended" whiskey. It’s made with a combination of rye, barley, and corn, which contributes to its balanced and soft flavor profile.
Crown Royal is another iconic Canadian whiskey brand, originally created in 1939 for the King and Queen of England. Since then, it has become one of the most popular choices worldwide, especially for those who prefer a smooth yet rich drink. The Crown Royal Fine Deluxe is a blended whiskey made with a variety of grains, giving it a rich and full-bodied flavor. It offers hints of vanilla, oak, and a soft sweetness that lingers on the palate.
Crown Royal is known for its distinctive purple bag packaging, which makes it a great gift item. The Fine Deluxe variant, in particular, is a blend of over 50 whiskeys, making it incredibly smooth and approachable for both beginners and experts.
Seagram's VO is a classic Canadian whiskey with a long history. It is known for its smooth and easy-drinking style, making it a favorite among whiskey drinkers in India. Seagram's VO has been around since the 1850s, and it continues to be a popular choice. The Seagram's VO variant is light and refreshing, with a mix of fruity, woody, and slightly sweet flavors. It has a delicate yet full-bodied profile, which makes it easy to sip straight or enjoy in cocktails.
This whiskey is made from a blend of rye, corn, and barley, giving it a complex yet balanced flavor. The whiskey is aged for a minimum of 6 years, ensuring a smooth finish and rich aroma.
Black Velvet is another well-known Canadian whiskey that’s been around since 1951. It’s recognized for its affordability without sacrificing taste. If you’re looking for a whiskey that’s smooth yet full of flavor, Black Velvet is a great choice. Black Velvet offers a range of whiskeys, but the Black Velvet Canadian Whiskey stands out with its rich, full flavor. It is known for its soft vanilla notes and slightly smoky finish.
Black Velvet’s distinctiveness lies in its aging process. It’s matured in oak barrels, which enhances its deep and smooth character. This whiskey also features rye as a dominant ingredient, which adds to its signature spice.
Canadian Mist is a well-regarded whiskey that’s perfect for those who prefer a lighter and smoother drink. It was first launched in 1967 and has since become a household name in Canada and beyond. The Canadian Mist Whiskey is light and crisp with a slightly sweet finish. It features notes of honey, vanilla, and caramel, making it ideal for those who enjoy a less intense whiskey.
What makes Canadian Mist unique is its use of glacier water, which gives it a smooth and pure taste. This whiskey is also made using a mix of rye and corn, adding a delicate spice without being overwhelming.
Pendleton is a premium Canadian whiskey known for its smoothness and refined flavor. It is produced in small batches, giving it a unique and craft-like quality. Pendleton is a relatively newer player in the Indian market but is rapidly gaining attention. Pendleton Original 1910 is the flagship variant and offers a balanced flavor profile of vanilla, caramel, and a light hint of spice. It’s slightly richer than other Canadian whiskeys, making it a great option for those who enjoy full-bodied drinks.
Pendleton uses water from the pristine springs of the Canadian Rockies, which enhances its smooth, crisp texture. It is also aged in oak barrels, which contributes to its deep, warm flavor.
Canadian whiskey is known for its smoothness, and this comes from the meticulous production process. It is made using a blend of rye, barley, and corn, which gives it its characteristic flavors. After fermentation, the whiskey is distilled and aged in oak barrels. The aging process helps mellow the whiskey, making it smooth and easy to drink.
Rye is a key ingredient in most Canadian whiskeys, and it plays a major role in the flavor profile. Rye adds a slight spiciness to the whiskey, making it more complex than other whiskeys made primarily from corn. This rye influence is what sets Canadian whiskey apart from other types like Bourbon or Scotch.
Canadian whiskey has earned a place in the hearts of Indian whiskey drinkers. With brands like Canadian Club, Crown Royal, and Seagram’s VO, there’s no shortage of options to suit every taste. Whether you prefer something smooth and light or bold and complex, Canadian whiskey has something for everyone. So, next time you’re browsing your local liquor store or shopping online, don’t forget to explore these amazing Canadian whiskey brands. They might just become your new favorite!
Vermouth is truly a must-have liquor that compliments the creation of some of the best-known drinks such as Martini or Manhattan. This involves a type of fortified wine blended and flavored with various botanicals, which is available in several kinds; dry, sweet and white improving on the tastes of cocktails. The dry version is characterized by its bitter, herbal flavors that blend perfectly in the modern thirst-quenching cocktails; on the other side, sweet exemplifies warmth as a result of its fruity and spiced profile that complements the complicated and weighty cocktails.
Something any cocktail connoisseur should know: the choice of vermouth matters. According to the quality of vermouth, imbalance and lack of richness and depth are noticeable while mixing drinks with high-quality vermouth. This is why choice rather than cost is the most crucial aspect when choosing the wine; it doesn’t necessarily mean that the most expensive bottle is the best. From novice bartenders to lovers of great cocktails, knowing vermouth can go hand in hand in preparation for those stand-out cocktails.
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It has been called as a fortified wine with a whole range of different botanical ingredients such as roots, herbs, spices, and flowers among others. It derived its name from the German word ‘wermut’ which is wormwood, one of the bitter plants used in concocting it.
Produced from a base of wine to which distilled alcohol and botanicals have been added, vermouth may be anywhere on the scale between dry to semi-sweet and in color run from gold to deep red-brown. The roots of this liquor can be dated back to the 18th century in Turin, in Italy; this spirit was originally used as a medicine.
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The global Vermouth Market size is expected to be worth around $21.5 billion by 2033, from $11.6 billion in 2023, growing at a CAGR of 6.4 percent during the forecast period from 2023 to 2033.
The vermouth market size stood at $11.6 billion in 2023 and is forecasted for $21.5 billion by 2033 with a CAGR of 6.4 percent. Europe leads in the market, with 37.5 percent or $4.35 billion, due to the civilization’s connection with the drink. Sweet vermouth occupies the leading position in the segment at 60.5 percent in 2023 because of its application in cocktails such as the Manhattan and Negroni. Convenience products like supermarkets and online stores represented approximately 75.8 percent of sales which was due to the increasing adoption of off-trade services to customers.
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Vermouth di Torino is a geographically protected AOC vermouth made from Moscato wine, Asti, near Turin. This vermouth has been brewed at Giulio Cocchi since 1891 and captures the essence of the Piedmont area where vermouth is often referred to as the “Kingdom of Vermouth.” Recognized as a spirit with a complex, velvety-sweet profile with citrus rind, dried fruits, and spices notes, this is a staple of the best bars worldwide. It’s perfectly served as an ice cream cocktail or used as a mixer for classic drinks such as the Negroni and Manhattan.
Carpano Antica Formula is an exquisite sweet sort of wine developed from Carpano’s classical receipt of 1786. Opening each glass individually numbered, handmade bottle dispels a bold, robust taste, and herbal accent. Molto’s note also of tropical vanilla, cocoa saffron, fig and dried cherry make it ideal for use in traditional cocktails such as the Manhattan and the Rob Roy. Whether enjoyed on its own before dinner, or after as a classic digestive it has become the benchmark for any premium drinking establishment.
Chambéry wine Vermouth Dolin Rouge is the second oldest vermouth producer in the world and the only one originating from Chambéry, France to receive protected geographical indication (A.O.C.) status. Sylvain kicked off the tour with Nelson’s Green Bator, its secret recipe having over 30 botanicals such as coriander, hyssop, and alpine herbs while its sweet and dry version is drier and less sweet than most sweet vermouth. Sweet and floral, with traces of tree fruit, honey, and sherry, Dolin Rouge is ideal for mediating cocktails or can be consumed neat while revealing a subtle identity of the Charente region.
Mancino Vermouth is essentially Vermouth created by an Italian bartender, Giancarlo Mancino, and has been produced in the Piedmont region, Italy since 2011. It is incorporated with 38 botanicals, along with a Trebbiano di Romagna wine base, including Vanilla, Rhubarb root, Juniper, and orange zest. These are ground in a vintage mill and infused with neutral spirit before they go through a one-week filtration process and a six-month resting process. In a dark red colour and packed with 16 percent ABV, it’s perfect for a classic cocktail such as the Negroni and the Manhattan.
Cinzano 1757 Rosso was launched in honor of Giovanni Giacomo and Carlo Stefano Cinzano who started the great family tradition in 1757 in the Piedmont region in Italy. With an alcohol content of 16 percent, it contains a mix of herbs, spices, flowers, and fruits that gives the beer a deep, sweet and rich taste. As a vermouth brand that has been in existence since as early as 1707, Cinzano offers the world the very best of Italy in a bottle.
Lustau Vermouth Blanco is the only one from Jerez, Spain- this Vermouth is made by blending dry Fino sherry with the fruity sweetness of the Moscatel wine. Added with natural herbs such as wormwood, chamomile, rosemary and a touch of lemon zest to give a zesty finish. Coming with a 15 percent alcohol by volume, it wears its higher alcohol content well and can be best savoured chilled or on the rocks as an aperitif, served with green olives and almonds, or else with cheese and crackers post dinner.
Contratto Bianco is a type of white vermouth that is produced in Italy, from the Piedmont region and is made from Cortese grapes, an Italian brandy to which over 50 herbs and spices such as chamomile, cinnamon, and mint are added. This bone-dry aperitif is made with clowning much care, which includes a 20-day botanical extraction and 40 days of stainless steel aging tanks. This is a rather refined, citrussy spirit with quite complex notes, so it’s best served well chilled, with a lemon wedge or sage, or as an ingredient in whisky and gin-based cocktails.
A vast palette of vermouth flavors and profiles should become further appreciated in the world of blended and mixed beverages. When selecting between dry and sweet Selecting between dry, sweet or white vermouth is therefore important to use high-quality brands. It will enable you to understand your kind of vermouth and find out the most suitable brand from the different vermouth brands available in the market.
Ranveer Singh is Bollywood’s favorite ball of fire. His electrifying energy, unmatchable charisma, and larger-than-life persona leave everyone asking: What keeps him going? Well, wonder no more, because Ranveer and Nikunj Biyani have finally spilled the beans—and it’s a game-changer. Enter SuperYou, a protein food and supplements brand co-founded by Ranveer Singh and Nikunj Biyani. The duo is revolutionizing the Indian protein market, starting with a jaw-dropping innovation: India’s first-ever protein wafer bar. With 10g of protein, 3g of fiber, and no added sugar, these bars are nothing short of a revolution
The flavors? Just as bold as Ranveer himself. Think chocolate, choco-peanut butter, strawberry crème, and even cheese—because why not keep it surprising? And the excitement doesn’t stop there. Nikunj teases an expanded lineup of six to eight new flavors coming soon, offering even more ways to power up with SuperYou.
Nikunj explains the ethos behind SuperYou: "India is waking up to fitness like never before, especially post-COVID. But while the market is crowded with protein supplements aimed at gym enthusiasts, there’s a glaring gap in making protein accessible to everyone. SuperYou is our answer to this—a fun, affordable, and effective way to snack healthier."
Biyani’s journey to SuperYou is deeply personal. Born and raised in Mumbai, he has always harbored a passion for health, wellness, and food. With years of experience in the FMCG sector, he saw an opportunity to merge his professional expertise with his personal passion.
"I’ve been an avid sports player my whole life," Nikunj shares. "SuperYou is the manifestation of two things I love: health and great food. Our mission is simple—replace India’s go-to snacks like biscuits, chips, and chocolates with better-for-you options. The protein wafer is just the beginning."
SuperYou’s protein wafer isn’t just a snack; it’s a calculated move. The Indian snacking market, dominated by biscuits (a whopping Rs 50,000 crore category), chips, and chocolates, was ripe for disruption. Nikunj elaborates: "We asked ourselves: Why can’t snacking be healthier? Our wafer bars are an easy alternative to chocolates like Kit Kat or Munch. They’re indulgent but packed with protein, free from refined sugar, and made using only coconut oil. And the feedback? People love the taste as much as the benefits."
SuperYou’s products aren’t just about convenience; they’re about innovation. Nikunj dives deeper into the brand’s reliance on fermented yeast protein:
"Fermented yeast protein is a game-changer. It’s clean, sustainable, and highly digestible, which makes it perfect for a wide range of consumers. We wanted something that could appeal to not just gym-goers but also students, working professionals, and even seniors looking for better nutrition."
Nikunj adds that this unique protein source allows the brand to stay ahead of the curve in terms of health benefits and taste. "There’s a lot of science behind making protein taste good. With SuperYou, we’ve managed to balance both nutrition and indulgence, ensuring there’s no compromise."
Teaming up with Ranveer Singh was a no-brainer. More than just a brand ambassador, Ranveer is an equal co-founder who brings his boundless energy and creative genius to the table. "Ranveer doesn’t just endorse SuperYou; he lives it. His passion for fitness and his belief in the product’s vision are unparalleled. He’s personally involved in the brand’s content and marketing, and that’s been a game-changer for us," says Nikunj.
Ranveer himself echoes this sentiment: "With SuperYou, I’m sharing a piece of my life. I’ve always believed that real power comes from within, but we all need an extra boost sometimes. SuperYou isn’t just a protein bar; it’s a movement. It’s fun, bold, and built for everyone who wants to be unstoppable."
From the product’s design to its marketing, SuperYou reflects the fearless personality of its co-founder. The wafer bars aren’t just nutritious; they’re fun, approachable, and designed to fit into any lifestyle.
SuperYou is carving out its niche in India’s rapidly growing protein market, which Nikunj estimates to be worth Rs 4,000 crore and growing at a CAGR of 20 percent. With brands often focused on powders and shakes, SuperYou’s ready-to-eat approach stands out.
"Our goal is to make protein consumption seamless and enjoyable," Nikunj explains. "The snacking category is huge, and we want to bring meaningful change. By providing a better-for-you option, we’re not just selling a product; we’re creating a habit."
Nikunj also emphasizes the affordability aspect. With wafer bars priced competitively at Rs 60, SuperYou ensures that premium nutrition isn’t out of reach for the average consumer. "We want to democratize protein consumption in India. Good health should be accessible to everyone, and that’s what SuperYou stands for."
SuperYou’s marketing strategy is as innovative as its product. With a strong focus on digital platforms like Meta, Google, and YouTube, the brand is leveraging influencer collaborations and offline events to create buzz. "From run clubs to cricket leagues and even coffee raves, we’re making sure SuperYou is everywhere. The idea is to build awareness and connect with consumers on a deeper level," explains Nikunj.
And then there’s Ranveer’s unparalleled star power. As co-founder, he’s been instrumental in shaping the brand’s voice and amplifying its reach. Nikunj adds: "Ranveer’s involvement goes beyond just his name. He’s a creative force, driving our content and making sure every piece resonates with our audience."
SuperYou is just getting started. The team plans to expand its product line to include protein-rich alternatives across categories like chips and biscuits. The goal? To make protein snacking as easy and enjoyable as munching on your favorite comfort food.
"When people think of protein, we want them to think of SuperYou. Just like Ching’s became synonymous with Chinese food, we want to own the protein space in India," says Nikunj.
With a visionary like Nikunj and a powerhouse like Ranveer at the helm, SuperYou is set to redefine how India snacks—and fuels its dreams.
The global eCommerce industry in 2024 faced muted growth compared to previous years, with notable trends including TikTok, Shein, and Temu. India, on the other hand, has seen Quick Commerce emerge as a key growth driver. What initially started as an experimental channel for the FMCG sector has rapidly expanded across categories such as beauty, electronics, and even fashion.
Despite these advancements, challenges persist. Customer Acquisition Costs (CAC) and the rising cost of advertising remain pain points for brands globally. Platforms such as Meta and Google continue to dominate ad spend, but the landscape is shifting. Marketplaces like Amazon, Flipkart, Myntra, and Nykaa are positioning advertising as a core revenue driver. For brands, securing traffic and capturing consumer attention have become top priorities, followed by promotional strategies and discounting to drive conversions.
Generative AI has been a beacon of innovation in 2024, revolutionizing how brands operate. Over two-thirds of eCommerce businesses have integrated generative AI into their workflows, leveraging it across the eCommerce value chain to create personalized shopping experiences, optimize inventory, and streamline operations. In advertising, generative AI has enabled the rapid production of content and hyper-personalized campaigns. In content creation, it has streamlined the generation of multilingual content and improved optimization. For fulfillment, AI-driven demand forecasting has allowed businesses to predict inventory needs more accurately, ensuring product availability. These advancements underscore the role of AI as a catalyst for operational efficiency and customer satisfaction.
Equally intriguing is the rise of agentic AI—systems capable of making decisions independently. These technologies are reshaping customer service and supply chain management, operating seamlessly to predict and address consumer needs before they are articulated. This allows businesses to anticipate and fulfill consumer demands more effectively than ever before.
The festive season highlighted the adaptability of eCommerce, with platforms reporting a around 20 percent increase in sales compared to previous year. First-time online shoppers, many from Tier II and III cities, contributed significantly to this growth. These areas are no longer secondary markets—they are central to the future of eCommerce.
Consumer preferences have shifted toward brands offering personalization and authenticity, signaling the importance of trust in building long-term customer relationships. Data-driven strategies played a pivotal role in helping businesses deliver record-breaking sales while catering to these nuanced demands.
Q-commerce solidified its position as a growth pillar, reflecting the operational scale needed to meet growing demand. Major players across categories have embraced this model, reinforcing its potential to redefine the eCommerce landscape in India. For consumers, speed and convenience have become non-negotiable, driving businesses to innovate continuously.
However, this progress is not without challenges. Data privacy concerns have become increasingly prominent, with stricter regulations compelling businesses to prioritize transparency and security. For companies, this is not merely about compliance—it’s about building trust with a more aware customer base. Organizations that proactively address these concerns are setting benchmarks for the future.
Omnichannel strategies have also become indispensable. The seamless integration of online and offline channels is no longer a luxury but an expectation. Whether it’s buying online and picking up in-store or personalized digital experiences inspired by physical interactions, businesses excelling in this domain are capturing a significant competitive edge.
As we look toward 2025, the road ahead is clear. Indian eCommerce is poised for continued growth, driven by innovation, trust, and customer-centric strategies. Investments in generative AI, operational efficiency, and localized solutions will play a crucial role in shaping the industry’s trajectory. While challenges like rising CAC and data privacy persist, businesses that adapt and innovate will remain at the forefront of this dynamic and ever-evolving landscape.
Authored By
Prem Bhatia, CEO & Co-Founder, Graas
Growing median household income is directly translating to shifting user preferences, who are prioritizing convenience and an enhanced quality of life than before. The electronics industry has been a strategic beneficiary of this paradigm shift, aligning with this change with numerous new-age technology-driven appliances that not only offer ease of access to high-end technologies but also help to reshape the way we operate, live and interact. As a result, the electronics retail industry is witnessing an unprecedented boom, a notion that is also further supported by relevant statistics.
Recent reports suggest that India’s electronics industry is estimating the registration of a market capitalization of $130 billion by 2030, up from $70 billion in 2022. Simultaneously, the retail market of electronics appliances products is registering steady growth — driven by innovation, originality and user preference. The emergence of new-age digital technologies like Artificial Intelligence (AI), Machine Learning (ML), automation and others are further supplementing this gradual shift, constituting the foundational aspect of the key trends that will shape the electronics retail industry in 2025 and beyond.
The other critical components of this comprehensive transformation are smart systems and wearable technologies that amalgamate unrivaled performance, sleek designs, seamless connectivity aspects, and more. Technologies like 5G connectivity, augmented reality (AR), virtual reality (VR) and personalization aspects are reshaping user experience in a holistic way, offering a unique perspective of better living and operating conditions for end users.
While many would shrug it aside as cliche, AI would be the driving indicator that will transform the future of electronics retail in 2025 and beyond. Supplemented by other relevant technologies like ML, automation and connectivity, this is creating a new-age united front where customer requirements, personalization, and user experience are prioritized by industry stakeholders, who are leveraging the constructive aspects of these technologies to reshape how electronics retail is perceived. For example, the sale of air purifiers a decade ago constituted a very small part of overall consumer electronics sales in India and abroad. However, the worsening air conditions, increased income of households and the aspirations for better living conditions have led customers to prioritize health over potential hazards. Leveraging the power of AI, now the sale of an Air Purifier in India or other countries is driven by aspects like specifications, cost-savings, overall benefits and most importantly — affordability.
This is where emerging technologies are leaving a long-term impact pertinent to the future of electronics retail. In many developed countries, AI is not only becoming the driving power for consumer electronics, but a self-sustaining tool that is leading the overall retailing process. AI is analyzing data to predict demands for particular electronics products ahead of time, helping manufacturers optimize the supply chain and manage inventory. In countries like South Korea and Japan, AI-operated showrooms are retailing products, managing customer queries, dealing with invoicing and supporting after-sales. While these aspects may sound futuristic to users even in developed countries, this paradigm shift has already begun — and the industry expects it to raise the overall pace in the coming years.
Digital transformation is the key term that is driving this comprehensive change in electronics retail. The growing emphasis on integrating digital and manual strategies to modernize and future-proof electronics retail highlights the industry’s objective to establish new benchmarks in the segment and offer customers a more hassle-free purchasing experience. As discussed above, AI & ML and automation are promptly becoming some of the key trends that are driving this transformation. Similarly, establishing a robust supply chain, effective after-sales service, creating a loyal customer community through a 360-degree marketing approach etc have been identified as the primary trends that are increasingly being incorporated to reinvigorate the industry outlook.
Furthermore, industry stakeholders are simultaneously prioritizing scalability and profitability aspects while aligning with customer demands like affordability, leading them to establish new more efficient product lines. This is redefining the end goal of the industry components, irrespective of companies and customers. Industry estimates put these trends at the core of the transformative process to reinvent electronics retail in 2025 and beyond — leading to a more methodical approach that prioritizes efficiency, productivity, scalability and expansion.
As the scope of growth in electronics retail becomes more widespread, it is imperative to identify that this comprehensive transformation is still at a nascent stage. While new-age technologies are already being incorporated to supplement this transformation, changing customer and sectoral dynamics will mean that new challenges and requirements will come up in the future. The industry stakeholders will have to be ready to constructively interpret these obstacles with eligible and effective solutions, the impact of which extends over the long term, to reorient the direction the electronics retail is heading towards. Building a robust portfolio will be a crucial enabler of this holistic transformation, and businesses will have to divert their attention towards more research and development processes through extensive innovation and originality to holistically change the narrative of the electronics retail industry in 2025 and beyond.
Authored By
Prashant Bora, MD & CEO, OTEK (A Bora Multicorp Venture)
Imagine a serene evening with the soft clink of crystal glasses and the deep ruby glow of a fine red wine swirling gently. Each sip tells a story—of sun-soaked vineyards, skilled hands, and years of patience. For wine lovers in India, premium red wines have become more than just a drink. They are a journey into luxury, offering rich flavors and smooth textures that linger long after the glass is empty. Whether you're celebrating a special moment or simply indulging, these wines add a touch of elegance. Let’s explore the 7 best premium red wine brands in India that redefine taste.
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The Indian wine market is set to see impressive growth in 2025. Revenue from at-home sales, such as in supermarkets and convenience stores, will reach $6,678 million. Out-of-home sales, including restaurants and bars, will generate $2,091 million. Combined, the wine market will bring in a total revenue of $8,769 million. The at-home segment is expected to grow at a strong annual rate of 6.64 percent (CAGR) from 2025 to 2029. This highlights a rising trend of wine consumption at home, driven by evolving lifestyles and a growing appreciation for premium wines across India.
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Discover the finest premium red wine brands in India that bring luxury to your glass. These wines, crafted with precision, offer rich flavors, smooth textures, and a truly indulgent experience.
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Wolf Blass is a globally renowned name in the wine world. Its Gold Label Shiraz offers bold flavors with notes of blackberry and plum. The Black Label blends cabernet sauvignon and shiraz for a rich, full-bodied taste. Wolf Blass combines tradition with innovation, crafting wines that balance fruit intensity and oak influence. Their wines are aged in premium barrels, enhancing complexity and depth.
Château Margaux is synonymous with elegance. Their red wines are rich in flavor, offering notes of blackcurrant, violet, and subtle spices. Pavillon Rouge, the second wine of Château Margaux, is also a favorite among wine connoisseurs. This legendary estate focuses on sustainable viticulture, producing wines that are not only luxurious but also environmentally conscious.
Antigal wines are a testament to Argentina’s rich winemaking heritage. The Uno Malbec is a top pick, boasting velvety tannins and flavors of cherry, plum, and chocolate. Antigal uses gravity-fed winemaking techniques, preserving the natural character of the grapes. Their wines are aged in French oak barrels, adding a touch of luxury.
Known for exceptional quality, Domaines Barons de Rothschild is a top choice for wine collectors. Their wines offer a perfect blend of fruit, earthiness, and oak. With centuries of winemaking expertise, Rothschild wines are considered a benchmark for Bordeaux wines. Their unique terroir lends complexity to every bottle.
Izadi is a standout from Rioja, Spain's most famous wine region. Their Crianza and Reserva wines are known for their smooth texture, balanced acidity, and flavors of red fruit, vanilla, and spice. Izadi focuses on old vines, ensuring concentrated flavors in their wines. Their attention to detail in fermentation and aging results in wines with a classic Rioja character.
Pont du Rhône wines bring the essence of the Rhône Valley to your glass. Their reds are bold yet balanced, offering notes of blackberries, herbs, and pepper. The Rhône Valley’s diverse terroir and climate contribute to the complexity of these wines. Pont du Rhône’s commitment to traditional methods makes them a favorite among wine enthusiasts.
Genesis Syrah Reserve is India’s answer to premium red wines. This wine offers a luxurious experience with rich flavors of dark berries, chocolate, and spices. Handpicked grapes and meticulous aging in oak barrels make Genesis a standout choice for those looking for Indian luxury wines.
Have you ever wondered what makes red wine so flavorful? The secret lies in fermentation. Grapes are crushed, and their juices are allowed to ferment with natural or added yeast. This process converts sugar into alcohol. For premium wines, the fermentation process is carefully controlled to preserve the aroma and flavor.
Premium wines are not just about taste—they're an experience. Here's why they’re expensive:
Pairing your wine with the right food can elevate the experience. Here’s what works:
India’s wine industry is evolving, with a growing focus on premium and luxury wines. Domestic brands like Genesis are competing with international giants, proving that India has a place in the global wine market.
The world of premium red wines is filled with elegance and sophistication. From global icons like Château Margaux to Indian gems like Genesis, these wines offer an unmatched experience. Whether you’re a seasoned wine enthusiast or a curious beginner, exploring these brands will be a journey worth savoring. Drink responsibly and enjoy every sip!
Tennessee is home to outstanding music and landscapes together with a great history in whisky production that can compete with the internationally known Kentucky. Kentucky bourbon is a favorite related beverage type, but the rich flavor and sharp bouquet of Tennessee whisky are garnered through years of tradition and passion.
Tennessee whisky is well-known for its method of production and has rich deep features that are interesting to deep-pocketed spirits lovers from across the globe. Excited Indian whisky lovers won’t feel disappointed – here for your attention is the guide to the best Tennessee whisky brands that reflect the richness of the state’s legacy and production.
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In the Indian market, the whisky segmentation size was valued at $2,389 Million in the year 2024. Conversely, we anticipate that the market will grow at a CAGR of 7.3 percent during the last years of the forecast period 2025-2033 reaching $4,521 Million.
High disposable income in the global population, the switch in the demand towards more superior products, the increasing urban populace, the increasing cocktail culture among people, and utilizing digital media as a platform also explains the market significantly.
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A closer look at the compatibility of Tennessee Whisky with Indian food, especially street food, various curries and even chaat. The whisky’s profiled taste makes it blend with the coarse taste of these courses of meals.
Dahi Bhalla and aloo ki tikki: The sweetness of Jack Daniel’s Tennessee Apple whisky perfectly highlighted dahi Bhalla's sharp yet creamy flavors while the whisky’s caramel and vanilla undertones neutralize the spiciness of aloo ki tikki
Chicken Chettinad: The flavoured and spiced spectra of Chettinad curry cocaine equally well with the velvety and tinge of Tennessee Whisky
Chana chaat: That is why chana chaat which is usually prepared with spices and a little tamarind sourness of spices enhances the taste of alcohol.
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Jack Daniel’s which began in 1866 is a world-class whiskey producer and an icon of the Tennessee whiskey industry. Its sour mash whiskey is special in the sense that all the whiskey is passed through ten feet of sugar maple charcoal distillation, then aged in hand-made barrels. Other brands do not put their whiskey for sale in the market when master distillers have not tested and approved the aroma and sweet-oaky balance of their Jack Daniel’s whiskey.
James Younger is a brand of Tennessee whiskey that does not require being aged in charred oak and is refined, by flowing through maple charcoal. People have described it as having a nice, even finish, a hint of vanilla, caramel, and toasted oak nutty caramel finish. The whiskey falls afford; it has a medium body with a round character and an endearing kind of appeal. It's an ideal beverage when consumed on the rocks or infused into cocktails since it provides a distinct, yet marketable experience every time.
Prichard’s Tennessee Whiskey is the only whiskey that does not go through the Lincoln County Process. Substituting white corn from conventional yellow corn brings out a rich/kernel sweet/complex taste. This old-style Norton, at least ten years of age, is aged new char barrels and gives up dried cherry, vanilla, toffee, cinnamon, pepper spiced rye and lots of oak. A favorite drink for cocktails, this whiskey is a multiple-award winner and perfectly suitable for either sipping or mixing.
While the range of offerings for Davidson Reserve is relatively limited, there is good variation: There is one Tennessee whiskey, along with several bourbons, one rye whiskey, and the innovative Four Grain whiskey made from corn, rye, wheat, and barley. Its 96-proof Tennessee whiskey is made of 70 percent corn, 25 percent rye and 5 percent malt; this goes through maple charcoal mellowing and four years of aging in charred oak. The finish combines sweet endnotes of toffee, fruit notes and the light, balanced spiciness of a classic orchard fruity Scotch whiskey.
Sweetens Cove is a micro-distillery Tennessee whiskey brand owned and invested in by football legend, Peyton Manning, tennis great, Andy Roddick and sportscaster, Jim Nantz. Bottled for the Barrel’s Proof collection by Marianne Eaves, this sourced bourbon is 13 years, old and offered at cask strength (101.4 proof). Warm and rich, with considerable oak notes, it’s a strong dram one, sold in moderately small batches for 100 barrels of the whiskey, including a single barrel. Although expensive, Sweetens Cove has the potential to deliver that luxuriously crafted whiskey for a selected market, expanding on distribution and introducing a new product in April 2025.
Heaven’s Door Whiskey is an exquisite lineup of whiskey distilled bringing an erstwhile musician Bob Dylan and Marc Bushala on board. The brand has three key Kurtz-crafted bourbon flavour profiles: the Tennessee Straight, which is an unfiltered bourbon aged for six years in Tennessee and made from a 70 percent corn mash; A limited-release 10-year-old bourbon introduces new notes of caramel, a roasted character and vanilla. Heaven’s Door Distillery and Center for the Arts located in Nashville will be both bottling whiskey and hosting concerts.
Daddy Rack is a unique Tennessee whiskey that is still embracing the historic method, known as the Lincoln County Process, as well as applying the finest grains in Tennessee. The mash bill for this expression is 80 percent corn, 10 percent rye and 10 percent malted barley and the sour mash fermentation lends it a strong but smooth character. As has been earlier mentioned, Daddy Rack’s operations remain restricted to Louisiana and the company provides a relatively small selection of products; nonetheless, it remains a characterful and highly interesting entity in the world of whiskey, which should be on everyone’s radar.
Tennessee whiskey represents a set of flavors that are the best where passion and tradition are the key points. Such brands include Jack Daniel’s right from the traditional brands up to the new brands such as Daddy Rack are all well stocked in the country and cover all classes of consumers. The increasing operations in India add to their international appeal.
After a stellar 8.2 percent GDP growth in 2023-24, India’s economy is expected to experience a slowdown. While agriculture, bolstered by allied activities, is projected to grow at 3.6 percent, the industry (6.3 percent) and services sector (7.3 percent) remain pivotal drivers. The second half of 2024-25 may see a resurgence fueled by festive demand, increased public capital expenditure, and industrial recovery post-monsoon.
The latest FICCI Economic Outlook Survey for 2025-26 brings a mix of optimism and caution as India’s economic engine prepares to navigate a challenging global landscape. With an annual GDP growth forecast of 6.4 percent for 2024-25, down from 7.0 percent predicted last year, the report underscores the need for strategic action to maintain momentum while addressing emerging risks.
But what’s driving this cautious optimism? And where do the challenges lie?
Economists predict a significant boost in consumer spending as food inflation eases. This reprieve comes as rural consumption gains strength, backed by favorable agricultural conditions. Urban consumption, particularly for discretionary items, is also expected to rebound, aided by monetary easing by the Reserve Bank of India (RBI) and declining interest rates.
On the investment front, the government’s steadfast commitment to capital expenditure is a beacon of hope. Massive investments in infrastructure, including roads, housing, logistics, and railways, are anticipated to stimulate economic activity, with sectors like hospitality, real estate, health, and education poised for fresh capacity creation.
Despite the optimism, economists remain wary of significant headwinds:
As global supply chains pivot away from China, India has an unprecedented opportunity to emerge as a manufacturing hub. Targeted policies in electronics, semiconductors, and automotive components could attract significant foreign direct investment (FDI). However, the road ahead demands robust industrial clusters, infrastructure upgrades, and sector-specific incentives.
The forthcoming Union Budget carries the weight of expectations. Here’s what economists recommend:
The return of Donald Trump as US President marks a pivotal moment for India. During his first term, India-US bilateral trade surged from $64.52 billion in 2016-17 to $119.7 billion in 2023-24, driven by sectors like pharmaceuticals, petroleum, and solar cells. Economists highlight:
India’s path to sustained growth in 2025-26 hinges on a delicate balancing act. While public investment, supply chain shifts, and easing inflation offer a glimmer of hope, geopolitical uncertainties and domestic demand variability pose significant challenges.
With GDP growth pegged between 6.5 percent and 6.9 percent, the Indian economy has room to maneuver—but only if bold, targeted measures are adopted to unlock its full potential.
Will India seize the moment, or will external headwinds dampen its ambitions? The year ahead holds the answer.
The retail channel is rapidly evolving to revolutionary status due in large part to a crop of innovative startups. These developing companies are changing the shopping industry with advanced technology, environmentalism, and tailored services in 2025.
This article looks into the top 10 most significant retail startups, which presents a clear view of their operations strategies as well as the ability to help redefine the future of retail business. New retailing innovators and enthusiasts find out who should be on your radar for creating the new future of shopping.
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India’s current retail market size is approximately $950 billion and is expected to be the fourth largest by 2024. In the past ten years, the sector’s annual growth rate has remained stable at 9–10 percent according to different factors like; rising disposable income, urbanization, and internet access. The latest reports estimate that the share of organized retail in the country will increase from its current level of 18-20 percent to about 25-30 percent by 2025 based on the increasing coverage of modern trade and electronic commerce.
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Key trends in Indian retail startups include:
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Blissclub which was started in 2020 by Minu Margeret is a D2C brand of activewear for Indian women. Born out of the need for comfortable, utilitarian clothing with a good fit and designed for the size and shape of the consumer, Blissclub creates technical wear. In addition to what’s been mentioned concerning its clothing line, it encourages women to maintain an active and positive message about themselves free from sexual objectification or manipulation.
2025 Plan: Blissclub is all geared up to build on this wellness scenario with an app, more stores, and community building.
Set up in 2017 by Yogesh Kabra, XYXX Apparels is disrupting the men’s innerwear, loungewear and athleisure wear market in India. Designed exclusively for Indian weather it brings lightweight comfort with MicroModal fabrics which are very breathable. Filling a market niche, XYXX adopts trendy, stylish, vibrant and quality fabric and cuts without compromising on style to make fashionable wear for men that can replace their normal underwear.
2025 Plan: With strong growth realized especially in the second and third-tier cities, XYXX is planning to expand and develop the distribution channels as well as open more stores and increase both its online and offline visibility.
Mokobara was established in 2020 by Sangeet Agrawal and Navin Parwal as a brand that provides top-quality travel and lifestyle products with style, utility, and endurance. Having hardware features such as silent wheels and/or compression systems, and offering affordable luxurious mattresses, Mokobara is recognized. Derived from the phrase that translates as “carry your personality”, the brand is dedicated to improving contemporary travel.
2025 Plan: Mokobara is a direct-to-consumer luggage brand that is, at present, mainly eyeing major expansion in India where it plans to open over a hundred stores in the next three years and up its product offerings and may consider venturing internationally to achieve the ambitious target of Rs 1,000 crore in the next few years.
Begun its journey in 2018, Boldfit is an Indian health and fitness start-up owned by Pallav Bihani which specialises in products related to fitness and nutrition including fitness gear, supplements and fitness wear alone. The motivation for creating affordable and easily customizable equipment to address individual struggles was behind Bihani. As a licensed manufacturing partner, Boldfit also offers premium products, which positions it as an Amazon Smbhav emerging brand of the year 2021.
2025 Plan: Boldfit garnered operating Rs 73 crore in FY24 and will surpass Rs 500 crore in FY26.
Miraggio, founded by Mohit Jain, fashionable women's accessories and handbag brand for empowering Professional ladies. Its catalogue features stylish clothing that can go from minimalistic to glam chic, and it is made of premium faux leather. Miraggio is trying to create a customer experience and its position is in the middle between the high and low price segment.
2025 Plan: The brand has grown an average of over 140 percent year on year and for the next fiscal year that is 2024-25 minimum of three times for the company. This growth will be driven by increased focus on category innovation, new channel development, more invested marketing and improved team creation – these will be the four main directions of the company’s activity.
Jewelbox Ghaziabad-based company Nipun Kochar and Vidita Jain are presenting reasonable lab-cultured diamond jewelry. Labelled as a conflict-free and earth-friendly design, Jewelbox also comes with an exclusive stock purchase arrangement that gives back 80 percent to the owners as well as certifications from other parties. The company’s purpose is to democratize luxury watches and jewelry while supporting a brighter future.
2025 Plan: The lab-grown diamond jewellery brand Jewelbox intends to open about 25 new stores by 2025 increasing its offline store from the existing eight stores. The target of generating Rs 150 crore in revenues is expected to be attained by the end of FY 2025-26. Jewelbox reported a new record for monthly revenues and mentioned recently yet another round of funding to accelerate the company’s further growth.
Beco was launched in 2019 by Aditya Ruia, Anuj Ruia, and Akshay Varma, Beeco is a Mumbai-based start-up selling sustainable personal care, home and kitchen products. Caring for the environment, Beco employs materials derived from bamboo and coconut; recyclable packages; and the recently introduced Cocozyme Technology.
2025 Plan: Beco is ready to keep the pace of regulation growth and intensify the promotion of environmentally friendly approaches to people’s everyday lives.
A 2012 start-up in Mathura by Malvika Saxena offers hand-painted shoe and clothing designs for women, The Quirky Naari. The reputation for bold and artistic imagery allows the brand to put customers in the driver’s seat and be creative. Using only eco-friendly materials and having the capacity to personalise every outfit, they design striking, individual and empowering outfits.
2025 Plan: The Quirky Naari brand is planning to have an exclusive product line that needs to be amplified, the brand’s product range should be widened beyond customization, intense marketing of their distinctive design language should be adopted, and the selling application should be installed on more platforms similar to Nykaa.
Sanfe is an Indian venture that deals with Feminine Hygiene, skincare products, and hair removal products, it was co-founded by Archit Agarwal and Harry Sehrawat. They offer products such as sanitary reusable pads, and intimate and personal hygiene products. Sanfe is particularly dedicated to women, encouraging them to be comfortable when using the products; all the products are safe for women’s skin and free of any harm to the environment; the manufacturing process uses only organic components.
Solethreads is a three-year-old company founded in 2019 by Gaurav Chopra, Sumant Kakaria, Aprajit Kathuria and Vikram Iyer that carries footwear for men and women that is both comfortable and fashionable. Being a company that designs and sells fashionable and unique footwear, the company adopts the use of innovative technologies that include the use of recycled PVC straps for straps and pedals among others, sole threads have been recognized and awarded for innovation and overall retail merchandising locally and even online shops as well as in the leading outlets.
2025 Plan: The casual footwear brand Solethreads wants to target Rs 250 crore in net sales for FY 2025. The firm aims to further develop the design innovation lab and R&D centre, diversify its offerings and add new business lines to footwear, improve offline sales performance and digitization, and advance sustainable efforts to drive down the carbon footprint via smarter processes.
The entire retail startup environment in India is set to revolutionize rapidly with young companies bringing sustainability, disruptive technologies, and customer-centric solutions to the fore. All these emerging brands are expected to change the shopping experience and have long and significant effects on different industries and markets.
When it comes to traveling, lightweight and versatile accessories are a must-have. Minimalist jewelry offers a perfect balance of elegance and practicality. If you're someone who loves to travel in style, this curated list of lightweight jewelry brands is for you. These brands blend simplicity with sophistication, ensuring you look effortlessly chic on the go. Here's a detailed guide to seven incredible minimalist jewelry pieces that are perfect for travelers.
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Dishis Jewels’ Collins Diamond Pendant is the epitome of understated luxury. This pendant, featuring a brilliant diamond centerpiece, is crafted with sleek, contemporary detailing. It effortlessly blends classic charm with modern appeal, making it ideal for daily wear and travel. Whether you're pairing it with casual attire or formal wear, the Collins Diamond Pendant elevates any outfit with its subtle sophistication.
Why It's Perfect for Travelers:
Blinglane’s Dahlia Elite Sterling Silver Bracelet is an excellent choice for minimalist travelers. This thin sterling silver bracelet has a delicate design that makes it versatile enough to wear alone or stack with other pieces. Its understated beauty ensures that it complements a variety of outfits, from casual daywear to evening ensembles.
Why Travelers Love It:
Giva’s Zircon Stoned Simple Silver Ring is a brilliant example of how simplicity can be striking. The zircon stone set in sterling silver creates a timeless piece that suits every outfit. Lightweight and comfortable, this ring is perfect for daily wear or as a travel companion.
What Makes It Special for Travelers:
Dhora India’s Square Bangle Bracelet is a testament to modern, minimalist design. This bracelet’s sleek lines and geometric square shape bring contemporary style to any look. Perfect for those who appreciate clean and elegant designs, this bangle is a must-have for travelers.
Why It’s Great for Travel:
The Jewel Box offers gold-plated oval-shaped half-hoop earrings that redefine simplicity. Lightweight and elegantly crafted, these earrings are designed for all-day comfort. They provide a seamless blend of style and functionality, making them ideal for those who love minimalist accessories.
Why Travelers Adore It:
Palmonas’ Round Solitaire Necklace exudes timeless beauty. This lightweight necklace features a shimmering solitaire pendant on a delicate chain, offering subtle sophistication. Its adaptable design makes it a go-to accessory for any occasion, from casual outings to formal dinners.
Reasons to Choose It for Travel:
Rosy Wine’s Grace Ring is a minimalist masterpiece that oozes elegance. Its smooth, polished band complements a variety of styles, making it a versatile addition to your jewelry collection. The Grace Ring is a perfect example of how minimalist accessories can transform any outfit.
What Makes It Ideal for Travelers:
Minimalist jewelry has become a popular choice for travelers due to its lightweight nature and versatile designs. Here’s why it’s the perfect companion:
Whether you’re a frequent flyer or planning a once-in-a-lifetime trip, minimalist jewelry is an essential addition to your travel wardrobe. These seven brands offer elegant and lightweight options that cater to both style and practicality. From Dishis Jewels' luxurious pendant to Rosy Wine's sleek Grace Ring, there’s something for everyone. Invest in these timeless accessories to travel in style and make every outfit memorable. So, pack your bags, grab your favorite minimalist jewelry, and get ready to explore the world with confidence and elegance.
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Did you know that rum has a historical connection with pirates? Sailors, including pirates, were known to drink rum as a way to stay warm and cope with the hardships of long sea voyages. The connection between pirates and rum is so strong that it has become a part of popular culture today. Dark rum has become a favorite spirit for many in India, with its rich, bold taste and unique smoothness. Whether you're a connoisseur or just getting started, the world of premium dark rum offers a lot to explore. In this article, we’ll dive into the 7 best premium dark rum brands in India, highlighting why they deserve a spot in your liquor collection.
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Before we get into the brands, let’s understand what makes dark rum special. Dark rum gets its deep color and rich flavors from the aging process. Typically aged in oak barrels, the rum absorbs flavors from the wood, making it smoother and more complex. The longer it ages, the richer the taste. In India, premium dark rum is often considered a symbol of sophistication, enjoyed on its own or in cocktails.
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Let’s explore the world of pirates with these best dark rum brands in India.
Old Monk is the most famous dark rum in India. It has a loyal following and is considered a legend in the rum world. With a history dating back to 1954, Old Monk has earned a reputation for being smooth and rich in flavor. Its secret? A unique blend of Indian molasses and a secret recipe that includes hints of vanilla, caramel, and spice.
The dark rum has a mild sweetness that makes it perfect for sipping or mixing in cocktails. Whether you're hosting a party or relaxing after a long day, Old Monk never disappoints. Its smooth texture and distinctive taste make it a true icon in the Indian rum market.
Amrut is known for its commitment to quality and innovation, and Amrut Old Port is no exception. This premium rum is aged in oak barrels to bring out rich flavors of molasses, vanilla, and dark chocolate. It’s a perfect balance of sweetness and spice, with a smooth finish that makes it easy to enjoy.
What sets Amrut apart is its focus on craftsmanship. The brand uses a traditional process to create its rum, combining the best of old-world techniques with modern technology. If you’re looking for a premium dark rum with a distinct taste, Amrut Old Port should be on your radar.
McDowell’s No. 1 Celebration Dark Rum has been a top choice for rum lovers across India. Known for its rich blend of spices, oak, and caramel, this rum is perfect for those who enjoy a smooth, flavorful drink. McDowell’s No.1 is often regarded as a premium rum because of its consistent quality and rich taste.
Its smoothness and slightly sweet flavor profile make it a great choice for sipping or mixing in cocktails. It’s also very affordable, making it accessible to a wide range of consumers. Whether you’re celebrating a special occasion or unwinding after work, McDowell’s No.1 is a reliable option.
Bacardi Black is one of the most popular dark rum brands in the world, and it has a strong presence in India. Known for its bold, smoky flavor, Bacardi Black is a rum that stands out. It has a smooth, balanced taste with hints of tropical fruit, oak, and spices.
What makes Bacardi Black special in India is how it has tailored its flavor profile to suit local preferences. Whether you're enjoying it straight, on the rocks, or mixed in a cocktail, Bacardi Black offers a unique twist on traditional dark rum. Its international reputation and smooth taste make it a premium choice for rum enthusiasts.
Captain Morgan Black is a bold, flavorful dark rum that is perfect for those who enjoy something a bit more intense. Known for its smooth texture and bold, spicy flavor, Captain Morgan Black is a premium rum that delivers a memorable drinking experience. The rum has a rich blend of spices, vanilla, and oak, with a smooth finish that makes it easy to drink.
Its bold character makes it a great choice for cocktails, especially mixed with cola or ginger beer. If you're looking for a dark rum with a bit more personality, Captain Morgan Black is the perfect choice.
Cadenhead’s Dark Rum is a premium rum brand that is truly unique. Known for its small-batch production, Cadenhead’s creates rum with exceptional care. The rum is aged in oak barrels, giving it a smooth, rich flavor with notes of toffee, vanilla, and caramel.
What makes Cadenhead’s so special is its dedication to quality and the use of traditional rum-making methods. If you're a rum enthusiast looking for something rare and unique, Cadenhead’s Dark Rum should be on your list. Its full-bodied taste and complex flavors make it a must-try for anyone serious about rum.
1965 Spirit of Victory Premium XXX Rum is a tribute to tradition and craftsmanship. This premium rum is known for its rich and intense flavors, making it a favorite among enthusiasts. Aged in oak barrels, it carries hints of caramel, vanilla, and a touch of spice, offering a luxurious drinking experience.
What makes 1956 special is its vintage appeal. Inspired by classic rum-making techniques, it brings a timeless quality to every sip. If you’re looking for a premium dark rum that stands out for its bold character and smooth finish, 1956 is an excellent choice.
Dark rum is made from molasses or sugar cane juice. The fermentation process turns the sugars into alcohol. This is followed by distillation, where the alcohol is separated from the impurities. After distillation, the rum is aged in oak barrels, which gives it its deep color and complex flavor. The longer the rum ages, the smoother and more flavorful it becomes.
Each of the 7 premium dark rum brands mentioned above has its unique characteristics. From the legendary Old Monk to the bold flavors of Captain Morgan Black, these rums offer a wide range of tastes and experiences. Whether you’re looking for smooth, sweet notes or bold, spicy flavors, there’s a premium dark rum for everyone in India. If you’re a rum enthusiast or just looking to try something new, these brands are a great place to start. Experiment with different brands and find the one that fits your taste. Cheers to enjoying India’s best premium dark rum!
There are many brandy styles and among them ‘Pisco’ (grape-based brandy from Peru and Chile) began to actively promote India. Pisco is a type of brandy with a fruity scent and taste and is usually served neat but also mixed up in the most exciting cocktails.
Where Indian consumers are opening up to different types of spirits pisco brandy has the natural edge because of its inherent natural sweetness and multiple uses. From a romantic dinner to sanding a cocktail, this special type of spirit will add a classy note to the event. Now that we’ve given you an insight, let’s explore some of the top Pisco Branydy brands available in India to raise the bar of your brandy purchase.
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The spirit’s name derives from a port city in Peru that has been manufacturing it for more than half a millennium. This kind of brand represents Peru’s treasure and is popular in many typical cocktails such as Pisco Sour.
Pisco is a colourless grape spirit from Peru, it does not undergo maturation, but rather, it is fermented grape and juices. Leaving out the barrel-aged process common in making traditional brandy put Pisco through a much fresher tasting experience.
While it may be classified as brandy there are differences in the way that Pisco is made. That is not made from wine like most people think, it is made from wine distillation while brandy is made from fermented fruit juices. This process provides Pisco it's easy drink, and a fragrant character ideal for drinking neutrally or incorporating into beverages.
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Pisco Mosto Verde Torontel is a Peruvian pisco of the highest category, produced from Torontel grape must with a degree of fermentation, which makes Pisco distinctly fresh, and fragrant. Made from natural grain, matured in copper pot stills without the addition of artificial colours, flavours or preservatives, It has a refreshing floral and citrus flavor. This pisco takes a year at least to magnify its elaboration; it is drunk silky, with the fruity nuance dominant and reflecting the potential of the raw material in an initial distillate.
Specialities:
La Botija Pisco Quebranta is a superior quality Peruvian pisco obtained from a selected Quebranta variety of grapes. Created by Tabernero, it allows a slow distillation in French copper still. This pisco is described as having fresh grape and citrus scents, a full-flavored, fruity and zesty palate with tastes of white grapes and lime and a touch of the earth. No other pisco can boast such a mild fruitiness and herbal character, which is exactly why it is so close to the Peruvian tradition in distillation.
Specialities:
Barsol Selecto Acholado Pisco is a Quebranta, Italia, and Torontel grape wine created from the region of Ica Valley in Peru. Made in small batches in traditional Pisco pot stills and bottled at the alcoholic strength of 100 proof, it contains no water or other additives. A popular choice due to its very strong scent, it has the fruity denotation of fresh peach, watermelon, and even flowers, but with an earthy background. With this very fine pisco, you can make a very delicious, different Pisco Sour.
Specialities:
Morpheus Brandy has been the leading and largest-selling premium-aged brand in India today for more than ten years. Monde Selection, five times Gold medal awardee of Monde Selection is exceptional in workmanship, has a warm physical property, has a natural aroma, and contains hints of the tropics. Distinctively distinguished by the smoothness of its taste as well as the maturity of its flavor, Morpheus is well suited for connoisseurs and collectors who are willing to enjoy their drink in quite overdressed style.
Specialities:
Caravedo Acholado Pisco is an exquisite brand of Peruvian Pisco which is derived from the distillation of aromatic grape experimental type. Described as floral, citrus, and a hint of sweetness with a slight peppery taste, – this Acholado style of pisco is renowned for its medium body and gentle finish. It is made by the famous Caravedo distillery and is perfect for cocktails – which makes it a favourite of true pisco lovers who appreciate its complexity and possibilities.
Specialties:
From the Chilean Limarí valley, Miguel Torres’ fame El Gobernador Pisco appeared before the alcohol tag. Both Muscat Rosada and Muscat of Alexandria grape are used in making it that has a floral flavor with hints of rose, jasmine and citrus. This pisco has been distilled once to retain the essence of its flavors and its memory, this pisco gives a sweet creamy taste on the palate and a long, lingering finish. Renowned for its somehow simplistic and yet perfectly balanced feel, El Gobernador is highly recommended to pisco lovers.
Specialties:
Pisco brandy creates or brings a new twist into the spirit category. Since it has an orange flavor has a very smooth feel on the tongue and has the potential to be used in a number of cocktails, it is gradually picking up in India. Bottle Pisco neat or mix it with others, it remains a plus-one to any event making the general drinking experience a plus.
Imagine the sun setting over golden beaches, the sound of reggae filling the air, and the smooth aroma of rum wafting through. That’s the magic of Jamaican rum—a drink steeped in history and bold flavors. Known for its rich heritage, it’s crafted with passion, patience, and traditional methods. Now, this Caribbean treasure has made its way to India, capturing the hearts of spirit lovers. Whether you’re savoring it neat or blending it into tropical cocktails, Jamaican rum offers an unforgettable taste of the islands. Let’s explore the finest Jamaican rums you can enjoy right here in India.
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Nestled in the lush Nassau Valley of Jamaica, Appleton Estate has been crafting rum for over 270 years. Every drop of this iconic rum tells the story of its birthplace—rolling hills, fertile soil, and crystal-clear water from its own spring. What sets Appleton Estate apart is its use of a proprietary yeast strain, giving the rum a distinct fruity aroma. Appleton Estate is a heritage brand that has been crafting premium rums since 1749. The rums are aged in American oak barrels under the tropical sun, which accelerates aging and imparts deep, rich flavors. With meticulous blending by Joy Spence, the first female Master Blender in the world, Appleton Estate is a masterpiece of tradition and innovation.
A global favorite, Captain Morgan's Jamaican rum carries the bold spirit of its namesake, the legendary privateer Sir Henry Morgan. Unlike its spiced cousins, this edition is known for its robust, full-bodied profile. Its deep amber color and rich texture come from being aged in charred oak barrels, which infuse the rum with notes of caramel, molasses, and a hint of smokiness. The Jamaica Edition stands out for its versatility—it can elevate a simple cola or hold its own in a crafted tiki cocktail. With every sip, you can taste the adventure and daring of the Caribbean’s storied past.
Myers's Original Dark is a must-try if you love dark, rich rums. Since 1879, Myers’s Original Dark has been the epitome of Jamaican dark rum. Named after its creator, Fred L. Myers, this rum is a blend of nine carefully selected rums distilled in pot stills. Its deep mahogany color and rich body make it a favorite for culinary uses, from decadent rum cakes to savory marinades. Myers’s is aged in white oak barrels, which gives it an intense flavor profile—think burnt toffee, dark chocolate, and a smoky molasses finish. Whether you’re sipping it neat or using it to add depth to a cocktail, Myers’s embodies the heart of Jamaican craftsmanship.
A legend in its own right, J. Wray & Nephew Overproof Rum is more than just a drink—it’s a cultural icon in Jamaica. Used in celebrations, rituals, and even medicine, it’s a household name. Distilled using the finest sugarcane and natural spring water, this rum packs a punch with its 63% ABV. Despite its strength, it surprises with its balanced flavors of ripe banana, mango, and warm spices. Its long fermentation process gives it a unique funk, loved by rum connoisseurs. Bold, authentic, and unapologetic, J. Wray & Nephew Overproof is the spirit of Jamaica in a bottle.
Crafted by the Worthy Park Estate, one of Jamaica’s oldest distilleries, Rum-Bar Jamaican Rum is a tribute to authenticity. The estate has been making rum since 1741, and their expertise shines through in this vibrant white rum. Made exclusively from Jamaican sugarcane, it is distilled in 100% copper pot stills, which enhance its fruity and floral notes. Unlike many rums, Rum-Bar is unaged, showcasing the raw, unadulterated essence of sugarcane. It’s bold, aromatic, and perfect for mixing classic tropical cocktails like mojitos and daiquiris. With every sip, you’re transported to the lively rum bars of Jamaica.
Worthy Park Estate is a single-estate distillery with a legacy dating back to the 17th century. Located in the heart of Jamaica, this family-owned estate produces rum from start to finish—cultivating its own sugarcane, distilling, and aging on-site. The estate’s rum is distilled in traditional copper pot stills, known for preserving rich, flavorful esters. Their Single Estate Reserve is a standout, aged for years in ex-bourbon barrels. The result? A luxurious blend of caramelized banana, spiced oak, and vanilla. Worthy Park’s commitment to quality and tradition makes their rums a true expression of Jamaican terroir.
Hampden Estate is not just a distillery; it’s a living piece of history. Operating since 1753, it is one of the few distilleries still using natural, open-air fermentation. This method, combined with the use of dunder (a by-product of distillation), creates high-ester rums with bold, funky flavors. Hampden Estate rums are often described as “wild” and “untamed,” with notes of overripe tropical fruits, baking spices, and herbal undertones. Each batch is aged in Jamaica’s tropical climate, where the barrels breathe the island’s salty air. Hampden’s commitment to traditional methods results in rums that are both complex and unforgettable.
Jamaican rum is defined by its pot still distillation, creating bold and flavorful spirits. The use of “dunder” during fermentation enhances its complexity, giving it the funky, fruity notes that fans love. Additionally, tropical aging in oak barrels adds depth and richness.
Jamaican rum fermentation is a unique process. The distilleries use open fermentation with natural yeasts, often adding "dunder," a by-product from previous distillations. This traditional method enhances ester content, giving the rum its signature fruity and funky flavors.
The bold flavors of Jamaican rum pair beautifully with Indian dishes. Here are a few combinations:
Jamaican rums are versatile and can elevate any cocktail. Here are some must-try options:
From the iconic Appleton Estate to the bold Hampden Estate, these Jamaican rum brands offer a taste of the Caribbean in every sip. Whether you prefer sipping neat or experimenting with cocktails, there’s a rum here for every palate. Which of these Jamaican rums will you try next?
Knowledgeably, in the recent past, Indian celebrities have crossed the borders of simply being brand ambassadors and becoming design gurus or fashion designers. These businesses range from sportswear to casual wear and beyond, therefore, revealing their fashion sense and entrepreneurship talents. These celebrities are not just poster boys/girls of these ad campaigns anymore; they actively pitch in for the brand vision and reach out to the sensitive-pricing Indian consumer. Are you ready to find out which stars are coming from which particular labels? Now it is time to discover the best fashion brands that your favourite celebrities wear.
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Just the name creates curiosity and invests their target consumers in their line of clothing.
They have a following that can be expected to make their purchase from their particular brand.
For instance, celebrities can make use of their social media accounts to advertise the new clothing line, so it can be seen by several millions.
The creation of a clothes business enterprise provides stars with the possibility to share their trend and layout skills.
Having a clothing line can therefore be considered as an extra source of income for business people.
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Imara which is endorsed by Shraddha Kapoor is the modern fairy tail touch with the given fashionable platform. The new line of kurta sets, dresses and trousers, is available and was the result of a creative partnership with Universal Sportsbiz Pvt. Ltd. Imara is unique for its attempt to mix traditional Indian prints with modern-day cuts to provide smart casuals and Indo-fusion wear.
True Blue, is a menswear apparel brand that was introduced in 2016 under the umbrella of a master franchisee joint venture of Sachin Tendulkar and Arvind Fashion Brands. It has merged trendy elongated outfits with ethnicity and style and has a collection of casual, formal and ethnic apparel. Featuring seven sequenced and printed collections, True Blue captures Tendulkar’s private label aesthetic with designs that are at once sustainable and enriching.
Force IX is an athleisure brand for men co-founded by Akshay Kumar in the year 2015 and has military looks. It sells fashionable stylish t-shirts, hoodies and caps for men and women where comfort and versatility are core. Intended for those fashion-aware audiences, Force IX combines youthful fashion with military concepts, creating confidence in great and useful articles of clothing.
Prowl is a brand of activewear by Tiger Shroff, meant for the fitness-conscious, the young, the dynamic and the daring. Established in 2016, it currently designs and sells trendy t-shirts, joggers, Urban gym bags and fitness accessories. Prowl aims at providing comfort and flexibility to customers lives with trendy workout and leisure wear apparel.
All About You is a women’s fashion clothing line that began with Deepika Padukone in 2015 About the brand. Targeted at working young ladies between the ages of 18 to 35, this brand has the latest and most elegant fashion clothes such as dresses, tops, and jeans. Working with Myntra encourages body acceptance, as well as inclusiveness in the clothing industry.
Being a modern women’s wear brand, Rheson by Sonam Kapoor and Rhea Kapoor was launched in 2017. The brand brings in fashionable ordinary wear including tops, dresses and denim jackets, with no restrictions to age or body size. Rheson encourages women to dress up in their own individual ways passionately.
SKULT, which was started in the year of 2016 by the Bollywood actor, Shahid Kapoor along with the help of the Abof is India’s first athleisure wear brand. Combining elegance and utility, it sells fashionable menswear leisurewear in the form of tees, track pants, sweatshirts and fly jackets. SKULT, also based on Kapoor’s dress code, emphasizes wearing comfort and individuality. Remaining extremely detailed, it is the brand’s goal to encourage people to be active and still look good and confident during their daily commutes.
Anushka Sharma formed Nush in 2017 to provide women with fashionable, comfy clothing. The brand offers various casual clothing, and athletic wear like t-shirts, dresses, and wear that you would need for exercise. Nush supports body positivity and aims to make women feel that everyone is beautiful; the store provides trendy clothes for different types of body and life.
Saif Ali Khan introduced House of Pataudi in 2018 with the help of Myntra which deals in ethnic as well as fusion wear for males. The brand incorporates the classic wisdom of Indian craftsmanship and royal extravaganza that is rooted back to the Pataudi family. It has various types of outfits starting from Indian formal wear like sherwani and kurtas, and Indo western as well.
Founded by Bollywood actor Hrithik Roshan in 2013, it is a fitness and lifestyle brand to encourages healthy living. The brand stocks all forms of fitness wear for both males and female, Foot wears accessories and equipment. This is why HRX is all about helping people to “Push Your Extreme” in ensuring that get to their fitness best and also support health, education and wellness causes.
Just F, launched by Jacqueline Fernandez, is a female activewear apparel manufacturer with effective style. It has fashionable, appropriately sized clothing archived for the Indian female figure along with Sports bras, leggings, tops, jackets and more. Targeting youthful, trendy women, Just F blends comfort and style, and revolutionizing athletic wear with flirty, versatile designs.
Dream SS is a line of stylish women's sleepwear, loungewear and leisure wear jointly started by actress Shilpa Shetty. Broader in appeal than Penelope, the brand is geared toward comfort; thus its name is derived from Shetty’s principles of consistency, discipline, and faith in dreams. DreamSS ensures that women maintain a healthy balanced life while at the same time ensuring that the women feel good in their casual wear.
Wrogn was co-founded by cricketer Virat Kohli and was initiated in 2014 and is a fearless fashion brand for the young. Coming from its roots of bold hues, unorthodox aesthetics and urban appeal, Wrogn has a casual and sportswear line for men. It covers fashionable t-shirts, shirts, shoes and accessories, especially for youth and it supports youth education and talents.
Label Life is a clothing and home accessories company that was started in the year 2012 by Sussanne Khan, Bipasha Basu and Malaika Arora. It is upright targeting fashion-conscious women and offers high-quality products which could range from dresses, and pearls to home decoration items. The brand makes luxury designs ever so slightly affordable so that many more people can own a piece of high-end design.
Established in the year 2009 House of Masaba is managed by Masaba Gupta and the company is famous for its printed clothes and bright hues which are inspired by both Indian and international designs. The brand stocks clothing for all occasions: resort wear, wedding wear and accessories such as jewelries and handbags. The Masaba brand that is House of Masaba has cute and versatile designs that appeal to every age level and all sizes and forms of women while revolutionizing fashion with creative cuts.
Celebrities, who launched their clothing brands in India, show a tendency of stars turning into businessmen, as far as fashion is concerned. These brands cut across the various tents and encourage fashion, comfort and being unique; thus they play a role in setting trends.
The Indian jewelry market, valued at $80-85 billion in FY24, is poised for remarkable growth, with projections estimating a value of $225-245 billion by FY35. Rising disposable incomes, rapid urbanization, and a shift in consumer preferences toward branded and sustainable products fuel this growth. Despite challenges such as supply chain disruptions and fluctuating gold prices, the sector’s cultural significance and expanding luxury segment, driven by India’s growing high-net-worth population, serve as strong growth enablers.
Deloitte’s latest report captures this evolution, highlighting how the sector is blending its rich heritage with modern innovation to secure a prominent position on the global stage. By embracing organized retail, catering to younger demographics, and integrating advanced technologies, the industry is reshaping consumer behavior and creating unprecedented opportunities across both urban and rural markets.
Gold continues to dominate the jewelry market, with 97 percent consumer preference. Its intrinsic value, cultural significance, and role in festivals and weddings make it a cornerstone of Indian jewelry traditions. However, evolving tastes among younger demographics are steering the industry toward minimalist and contemporary designs, with diamonds emerging as a preferred choice for daily wear and special occasions.
Diamonds, particularly lab-grown varieties, are gaining traction among younger consumers who prioritize sustainability and bespoke options. These environmentally friendly alternatives address concerns about ethical sourcing while offering versatility and affordability. The growing interest in lab-grown diamonds reflects a broader trend of consumers seeking sustainable practices and innovative designs in their jewelry purchases.
Festivals and weddings remain the primary drivers of jewelry purchases, rooted deeply in Indian traditions. However, there is a noticeable shift among younger buyers toward versatile pieces suited for daily wear. This change is supported by a rising demand for customized and contemporary jewelry, which blends functionality with aesthetic appeal. Brands are capitalizing on this trend by offering collections that cater to modern lifestyles while retaining the essence of traditional craftsmanship.
The jewelry sector is embracing digital tools to enhance consumer experiences and streamline operations. Virtual try-ons, AI-driven personalization, and e-commerce platforms are reshaping how consumers interact with brands. These technologies provide convenience, transparency, and seamless online experiences, enabling consumers to make informed decisions and fostering trust in digital transactions.
Omnichannel retail strategies are also expanding market reach by integrating online and offline channels. This approach allows brands to provide a cohesive shopping experience, catering to diverse consumer preferences and broadening their appeal across various demographics.
The government’s regulatory reforms are playing a pivotal role in shaping the organized retail segment. Initiatives such as mandatory hallmarking, revised wastage norms, and reduced customs duties are enhancing transparency and lowering costs. These measures have strengthened the competitiveness of organized players, enabling them to build consumer trust and expand their market presence.
Sustainability and ethical sourcing are emerging as critical factors in the jewelry sector. Younger consumers, in particular, are driving demand for environmentally conscious practices and lab-grown diamonds. Brands that adopt sustainable manufacturing techniques and prioritize ethical sourcing are well-positioned to capture the loyalty of this discerning customer base.
The adoption of advanced manufacturing techniques and technology is empowering jewelry brands to innovate and cater to diverse market segments. From precision-cut diamonds to intricate gold designs, technological advancements are enabling brands to meet consumers' evolving demands while maintaining high-quality standards.
International expansion is another significant trend, with Indian jewelry brands capturing global markets through strategic branding and collaborations. By leveraging their rich heritage and modern innovations, these brands are appealing to a broader audience and establishing a strong global presence.
Understanding and addressing consumer pain points remain central to the sector’s success. Certifications and quality assurance are critical in building trust among digital buyers, ensuring authenticity and value. Additionally, brands are focusing on enhancing digital integration, offering personalized services, and creating seamless shopping experiences to meet the expectations of a discerning customer base.
Deloitte’s report sheds light on the sector’s transformative journey and provides key insights:
India’s jewelry sector is at a crossroads of tradition and modernity. By embracing technological advancements, sustainable practices, and consumer-centric strategies, the industry is well-positioned for sustained growth. Stakeholders must continue to innovate, address consumer pain points, and leverage regulatory reforms to enhance transparency and competitiveness.
As the sector evolves, its ability to blend cultural heritage with modern innovation will be instrumental in shaping its future. By focusing on sustainability, digital integration, and customer-centric approaches, India’s jewelry industry is poised to shine brighter on the global stage, reinforcing its reputation as a symbol of artistry, tradition, and innovation.
Coconut rum is a tropical delight that brings the taste of paradise to your glass. Whether you’re mixing it into cocktails or sipping it straight, coconut rum is a popular choice for its sweet, rich, and refreshing flavors. If you’re looking for the best coconut rum brands available in India, this guide has got you covered. Let’s dive in!
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Coconut rum is crafted by infusing high-quality rum with natural coconut flavors. The process often includes aging the rum, extracting real coconut essence, and blending it with sweeteners for a smooth and flavorful finish. This careful production ensures a consistent and tropical taste.
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The Indian rum market is witnessing steady growth, driven by changing consumer preferences, increasing cocktail culture, and evolving demographics. According to the India Rum Market Outlook, 2027-28, the demand for rum in India is projected to grow at a CAGR of 2.00 percent during the forecast period. Let’s explore the key highlights of this growing trend.
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Let’s dive into a new twist on your regular rum. Here’s a guide to the 8 best coconut rums and what makes them special. Let’s explore!
Captain Morgan is a world-famous brand known for its range of spiced and flavored rums. The Coconut Rum variant is a perfect blend of tropical coconut and the brand’s signature smooth rum. Try the classic Captain Morgan Loconut, a coconut rum liqueur with creamy undertones and a hint of spice. Perfect for Pina Coladas and Coconut Daiquiris.
Why It’s Special:
Bacardi is a household name in the world of rum. Known for its quality and innovation, Bacardi Coconut Rum is a tropical treat that enhances any cocktail. The Bacardi Coconut is ideal for mixing with pineapple juice or cola. All love its subtle coconut taste.
Why It’s Special:
Cabo is a relatively new name but has made its mark with high-quality flavored rums. Cabo Coconut Rum is designed for those who love bold coconut flavors. Go for the Cabo White Coconut Rum. It pairs wonderfully with citrus mixers for a zesty twist.
Why It’s Special:
Malibu is synonymous with coconut rum. This iconic brand has been serving tropical vibes for decades, making it a must-have for any rum lover. The classic Malibu Original Coconut Rum is a staple for making Pina Coladas and Malibu Sunset cocktails.
Why It’s Special:
DonQ is a premium rum brand from Puerto Rico. Their coconut rum offers a tropical escape in every sip. Try the DonQ Coco. Its natural coconut essence makes it perfect for Mojitos and Coco Breezes.
Why It’s Special:
Rum Heaven is a lesser-known gem that focuses on delivering rich, authentic flavors. Their coconut rum is a hidden treasure. The Rum Heaven Coconut Delight is perfect for those who enjoy bold coconut flavors in their drinks.
Why It’s Special:
Koko Kanu is a premium Jamaican rum brand that prides itself on authenticity. Their coconut rum is a fine blend of quality and flavor. The Koko Kanu Original is a premium choice for making tropical cocktails or sipping on the rocks.
Why It’s Special:
Ricardo is a brand that focuses on affordability without compromising on flavor. Their coconut rum is a favorite among budget-conscious drinkers. The Ricardo Coconut Rum is ideal for mixing with cola or fruit juices.
Why It’s Special:
Coconut rum’s sweet and tropical flavors make it the ultimate beach drink. Its versatility allows you to create refreshing cocktails or enjoy it straight while soaking up the sun. From Goa’s beaches to rooftop parties, coconut rum fits every vibe.
Coconut rum is a delightful spirit that brings tropical flavors to your glass. From premium options like Koko Kanu to budget-friendly choices like Ricardo, there’s coconut rum for everyone. Explore these brands and elevate your drinking experience today!
Asia’s beer market, especially in India, is now in great taste with the beer revolution. It was once a market that was defined by large quantities of lager beers and is now open to small-run beers that appeal to consumers who are interested in special and craft products.
The microbrewery industry in India kicked off around 2009 with the influence of worldwide trends and with people having dreams. In doing so, these pioneers have traversed a regime of regulations, and an audience that could wrongly be associated only with beer consumption, and have spurred a dynamic industry. Presently there is a vast variety available in Indian craft beer brands, whether it is a gender or a flavor or the type of beer to go with the sort of craft beer produced creatively.
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The craft beer market in India was $120 million in 2021 and is projected to grow to $250 million by 2028 with an estimated CAGR of 12 percent for the forthcoming years.
In 2023 the global craft beer market has reached $92.18 billion and is estimated to achieve growth with a CAGR of 10 percent during the period 2024-2030.
The craft beer market is expanding as consumers search for innovative craft beer flavor profiles, as well as growers concerns with health and wellness, with more low-alcohol/No alcohol options. These improvements in production processes and delivery are contributing to improved product quality and more innovative tastes so the market will continue to expand. The ongoing expansion of the range of flavors and designs is popular with adults, as discussed above. Digital marketing and distribution of beer through change management is recording notable progress within and outside the country.
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There is a shift in consumer preference each demanding innovative brands and the traditional lager beers. Craft beers come in different classes including IPA, stout, wheat beer and fruit beer.
People are demanding more health-conscious products and want beers that are low in calories and free from alcohol.
Consumers are searching for beers that can be partnered with foods.
While reaching the target consumer is becoming increasingly important, Web sites and e-commerce channels are used to a greater extent.
A large and increasing population of the middle and above class in India is seeking the quality or ‘better’ experience that craft breweries can offer.
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Entirely new on the market as a draught beer since its launch in 2014 Witlinger began to steadily rise as the spirit associated with true, no-nonsense bold millennials. The character representing the brand is the famed fearless British Bulldog. For the last six years, Witlinger has targeted cute and cheeky, youthful, and energetic individuals who hustle for their businesses. Witlinger maintains its unique selling proposition by having two product types: the Wheat Ale cocktail-packed fruity punch, and the Premium Lager with its crispy taste.
Key Features:
Briggs Brewery Is Bangalore’s First Local Craft Beer Brand With Compelling Conversation Starters And Flawless Beers. Known for its bold, whimsical labels, Briggs offers four signature variants: Some of which include Willy’s Witbier, Hoppy Feet, Stout Alchemy, and Griffin. Featuring roast, caramel, café, and chocolate notes imported malts are used in their stouts. Besides, the BrewStillery combines pot still and column distillations to create small batches and flavored alcoholic beverages, such as gin with botanicals that are chosen by hand.
Key Features:
A Goan-based brewery called Maka Di focuses on craft beer with an emphasis on the creation of new products of higher quality on the market. Specializing in beers of European repute, right from the German and Belgian beers, maka di Brewery is innovative and committed to the creation of unique beers. Their lineup includes five distinctive variants: Belgian Blanche, Honey Ale, Bavarian Keller, and Belgian Tripel each is brewed meticulously to present a standardized international quality beer brand.
Key Features:
Arbor Brewery is the pioneer of the purely American Craft Brewing movement in India in terms of retailing true beer culture. Focused on seeking out local individuality, Arbor serves beers of its production only in cans. Popular ones like Easy Rider, Beach Shack, and Bangalore Bliss are prepared in Bangalore and Goa. With an Indian-style setting illustrated by well-designed interior and exterior dining and entertainment areas, live performances and typical pub fare, Arbor’s unique beer brands are Bollywood Blonde and Big Ben Pale Ale.
Beer Variety:
Susegado is a Goa-based start-up craft beer brand that experiences the slow chase of happiness. Known as the first Indian brewery to bottle-condition its beers, Susegado offers five signature variants: English Ale, Vanilla Porter, American IPA, Dortmund Lager, and Kokum Gose. For instance, its Dorado IPA has a nice bitter aftertaste moment while the Trigo Mango Wheat is made using wheat malt and fruit such as Alphonso mango.
Key Features:
Ingredients: Susegado beers employ German and British malts; UK, Eastern European and US hops; and Lallemand or Fermentis dry yeasts.
The revolution in craft beer in India has greatly affected the beer market as different innovative beers are produced to suit the market change. Stressing quality, uniqueness, and use of regional products, the climate for this industry is favorable, and everyone, especially beer lovers across the country, may expect new tendencies in the future.
Growing median household income is directly translating to shifting user preferences, who are prioritizing convenience and an enhanced quality of life than before. The electronics industry has been a strategic beneficiary of this paradigm shift, aligning with this change with numerous new-age technology-driven appliances that not only offer ease of access to high-end technologies but also help to reshape the way we operate, live and interact. As a result, the electronics retail industry is witnessing an unprecedented boom, a notion that is also further supported by relevant statistics.
Recent reports suggest that India’s electronics industry is estimating the registration of a market capitalization of $130 billion by 2030, up from $70 billion in 2022. Simultaneously, the retail market of electronics appliances products is registering steady growth — driven by innovation, originality and user preference.The emergence of new-age digital technologies like Artificial Intelligence (AI), Machine Learning (ML), automation and others are further supplementing this gradual shift, constituting the foundational aspect of the key trends that will shape the electronics retail industry in 2025 and beyond.
The other critical components of this comprehensive transformation are smart systems and wearable technologies that amalgamate unrivaled performance, sleek designs, seamless connectivity aspects, and more. Technologies like 5G connectivity, augmented reality (AR), virtual reality (VR) and personalization aspects are reshaping user experience in a holistic way, offering a unique perspective of better living and operating conditions for end users.
While many would shrug it aside as cliche, AI would be the driving indicator that will transform the future of electronics retail in 2025 and beyond. Supplemented by other relevant technologies like ML, automation and connectivity, this is creating a new-age united front where customer requirements, personalization, and user experience are prioritized by industry stakeholders, who are leveraging the constructive aspects of these technologies to reshape how electronics retail is perceived. For example, the sale of air purifiers a decade ago constituted a very small part of overall consumer electronics sales in India and abroad. However, the worsening air conditions, increased income of households and the aspirations for better living conditions have led customers to prioritize health over potential hazards. Leveraging the power of AI, now the sale of an Air Purifier in India or other countries is driven by aspects like specifications, cost-savings, overall benefits and most importantly — affordability.
This is where emerging technologies are leaving a long-term impact pertinent to the future of electronics retail. In many developed countries, AI is not only becoming the driving power for consumer electronics, but a self-sustaining tool that is leading the overall retailing process. AI is analyzing data to predict demands for particular electronics products ahead of time, helping manufacturers optimize the supply chain and manage inventory. In countries like South Korea and Japan, AI-operated showrooms are retailing products, managing customer queries, dealing with invoicing and supporting after-sales. While these aspects may sound futuristic to users even in developed countries, this paradigm shift has already begun — and the industry expects it to raise the overall pace in the coming years.
Digital transformation is the key term that is driving this comprehensive change in electronics retail. The growing emphasis on integrating digital and manual strategies to modernize and future-proof electronics retail highlights the industry’s objective to establish new benchmarks in the segment and offer customers a more hassle-free purchasing experience. As discussed above, AI & ML and automation are promptly becoming some of the key trends that are driving this transformation. Similarly, establishing a robust supply chain, effective after-sales service, creating a loyal customer community through a 360-degree marketing approach etc have been identified as the primary trends that are increasingly being incorporated to reinvigorate the industry outlook.
Furthermore, industry stakeholders are simultaneously prioritizing scalability and profitability aspects while aligning with customer demands like affordability, leading them to establish new more efficient product lines. This is redefining the end goal of the industry components, irrespective of companies and customers. Industry estimates put these trends at the core of the transformative process to reinvent electronics retail in 2025 and beyond — leading to a more methodical approach that prioritizes efficiency, productivity, scalability and expansion.
As the scope of growth in electronics retail becomes more widespread, it is imperative to identify that this comprehensive transformation is still at a nascent stage. While new-age technologies are already being incorporated to supplement this transformation, changing customer and sectoral dynamics will mean that new challenges and requirements will come up in the future. The industry stakeholders will have to be ready to constructively interpret these obstacles with eligible and effective solutions, the impact of which extends over the long term, to reorient the direction the electronics retail is heading towards. Building a robust portfolio will be a crucial enabler of this holistic transformation, and businesses will have to divert their attention towards more research and development processes through extensive innovation and originality to holistically change the narrative of the electronics retail industry in 2025 and beyond.
Authored By:
Prashant Bora, MD & CEO, OTEK (A Bora Multicorp Venture)
Feni is more than just a drink; it’s a slice of Goa’s rich culture. Made from cashew apples or coconut sap, Feni is a heritage spirit that embodies the essence of this coastal paradise. With its GI (Geographical Indication) tag, Feni is unique to Goa, offering a strong aroma and bold flavors that make it stand out. Let’s dive into the 6 best Feni brands that bring Goa to life in every sip.
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Feni is a traditional Goan liquor made using natural methods. It’s either made from the juice of cashew apples or the sap of coconut trees. Known for its robust taste and distinct aroma, Feni holds a special place in Goan culture. This artisanal spirit has been part of Goa’s heritage for over 400 years. It’s not just a drink but a symbol of Goan pride and celebration.
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Feni has a history that dates back to the 16th century. The Portuguese brought cashew trees to Goa during their rule. Locals quickly saw the potential of cashew apples. They began fermenting the juicy fruit to create a unique drink. Over time, this process gave birth to Feni. The spirit became an important part of Goan culture and traditions. It was originally made in small villages using simple tools. Even today, Feni is crafted with care and follows age-old methods. Its rich history and distinct flavor make it a symbol of Goa’s heritage and pride.
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The process of making Feni is as unique as its taste. Here’s how:
This age-old process is what gives Feni its strong, earthy taste and aroma.
Feni is made with cashews and coconuts and makes your sip memorable. To find the best Feni brands to slurp near the chilled beach or at your home, Here’s your guide.
Goenchi Feni represents the true essence of Goa. The brand is deeply rooted in traditional practices, ensuring every bottle reflects authenticity. Goenchi’s focus on sustainable methods makes it stand out. The cashew apples used are handpicked from local orchards, preserving the natural flavors. Their Premium Cashew Feni is a favorite among mixologists, blending perfectly with tropical flavors. The brand also offers guided tasting experiences, letting visitors learn about the intricate process behind Feni-making. Whether enjoyed neat or in a cocktail, Goenchi Feni delivers a taste of Goa in every sip.
Aani Ek, meaning "One More" in Konkani, captures the vibrant Goan vibe. The brand offers both cashew and coconut Feni, catering to diverse tastes. With its small-batch production, the brand prioritizes quality over quantity. Each batch is crafted with precision, using techniques passed down through generations. Aani Ek’s Classic Coconut Feni has a smooth, nutty flavor that appeals to first-time Feni drinkers. They also produce seasonal limited editions, featuring unique twists on traditional Feni. The brand celebrates Goan culture through its storytelling packaging, making each bottle a piece of art. Aani Ek is a favorite among those who value tradition with a touch of modernity.
Cazulo Feni has redefined the way people experience Feni. The brand’s commitment to excellence is evident in its double-distillation process, which enhances the flavor and purity. Cazulo Premium Reserve Cashew Feni is stored in glass carboys, a method that retains the spirit’s rich aroma. The brand is also known for its innovative cocktail recipes, inspiring a new generation of Feni enthusiasts. At their distillery, visitors can explore Feni’s history and craft, making it a must-visit spot in Goa. Cazulo brings a luxurious twist to this heritage spirit, making it globally appealing.
Moji, meaning “fun” in Konkani, lives up to its name. This brand is all about celebrating the Goan way of life. The brand is committed to sustainability, using only organic cashew apples in its production. Moji Feni stands out for its bold, earthy flavor that speaks of its organic roots. Their Organic Cashew Feni is a crowd-pleaser, especially among eco-conscious consumers. Moji also collaborates with local communities, supporting farmers and preserving traditional methods. The brand has a youthful vibe, appealing to a younger audience looking for authentic yet modern spirits.
Tinto Feni captures the charm of Goa’s traditional markets, known as “Tintos.” This brand is inspired by Goa’s bustling "Tintos,” or markets, where stories and flavors come alive. This brand is a tribute to Goan heritage, focusing on slow distillation to enhance its natural essence. Tinto’s Heritage Cashew Feni is known for its robust aroma and depth of flavor. The brand also experiments with pairing Feni with local Goan dishes, creating unique culinary experiences. Their intricately designed bottles reflect Goa’s rich architectural history, making them perfect for gifting. Tinto Feni offers a delightful journey into Goa’s vibrant culture with every sip.
Fidalgo Feni is named after the Portuguese word for “nobleman,” and it lives up to its name. It is a premium brand that exudes elegance and sophistication. Aged in clay pots, the spirit develops a smooth texture and deep flavor. Fidalgo’s Royal Cashew Feni is crafted for those who enjoy the finer things in life. The brand often releases exclusive editions for festivals, adding to its allure. Fidalgo Feni’s production process respects age-old techniques while embracing innovation. Perfect for special occasions, it is often served as a signature drink at Goan weddings. With Fidalgo, every sip feels like a royal celebration of Goa’s heritage.
Feni comes in two varieties: Cashew Feni and Coconut Feni. Both types are worth exploring to understand the versatility of Feni truly.
Here are some tips to enjoy Feni:
Feni is gaining global recognition for its unique taste and history. It holds a GI tag, which protects its authenticity and origin. The spirit is made using traditional methods, keeping its heritage alive. Brands like Goenchi and Cazulo are helping Feni reach new markets. They export high-quality Feni to different countries, introducing it to a global audience. Many people now appreciate Feni as a premium drink with a rich cultural background. Its growing popularity shows the world’s interest in unique, local spirits. Feni is not just a drink; it is a true representation of Goa’s culture and traditions.
Feni is not just a drink; it’s an experience that captures the soul of Goa. Whether you’re a first-time visitor or a seasoned traveler, these 6 best Feni brands—Goenchi, Aani Ek, Cazulo, Moji, Tinto, and Fidalgo—offer something for everyone. So, next time you’re in Goa, raise a glass of Feni and toast to the spirit of this beautiful land. Cheers! Or as the Goans say, “Saude!”
New flavors have flooded the Indian beer market and this is what beer lovers have been waiting for! The current market trend shows that there is a greater demand for quality beers and as a result, some of the high-end beers have been imported to the country. These imported beers have taste profiles that are different from those of locally produced beers that range from light lagers to full-flavored ales.
So here is a practical easy reference guide for top-rated and most popular imported beer brands that are selling in India today! So that means grab a beer, try something different and take your beer drinking to a whole new level. Cheers!
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Beer market in India was $12.8 billion in 2023. The beer industry globally is expected to rise from $13.4 Billion in 2024 to $20.2 Billion in 2032, with a CAGR of 5.20 percent for the period of 2024 to 2032. State legislation supporting craft, micro and niche brews and changing from beer as a companion to as beer consumed in a recreational activity rank as key drivers of the Beer Market in India.
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Here's a breakdown of some import beer styles and their best Indian food pairings:
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Sol, a Mexican lager, is bringing the sun to a glass, enjoy the tasty and easy-to-drink beer. Established in 1899 the beer brand prides itself for its ‘Taste the Sun’ campaign. Sol was created in Mexico but, as of today, all Sol beer is brewed in the Zoeterwoude brewery, in the Netherlands, with solar panels and thermal energy. And most importantly it is one of the cheapest beers from an import brewery in India!
Key Characteristics:
Affligem is an authentic picture of Belgian beer which with its history can be traced back to as early as 1074 when the monks of the Affligem abbey brewed the beer for their guests. To this date, the beer is brewed strictly according to recipes that have been passed down through generations, by the monks. Combining tradition and new methods of brewing, Affligem offers a soft, tasteable beer. It is known locally and internationally having emerged 2nd winner in the silver category at the 2024 World Beer Awards.
Key Characteristics:
If you want to try something very fresh and in touch with the fresh mountain air of Austria try Edelweiss. Made to a centuries-old method of brewing, this delicious beer contains purely natural ingredients such as sage, coriander and a slight hint of elderflowers. Taking each bite of the product, clients will taste a note of alpine purity – ideal for those who prefer subtle flavors. When with Edelweiss you do not only quaff beer, but ‘taste’ the spirit of the Alps!
Key Characteristics:
Heineken beer is a classic Dutch original; there is no way anyone confused the green bottle and red star logo. A beer brand with a velvety taste, this is a lager produced from malted barley, hops, water and yeast from the Heineken Company. It has 5 percent alcohol by volume and is not mixed with any other thing to give the beer’s fans a bold taste of the product they love. Due to the high density and intense flavor that is obtained in every drop, Heineken beer remains popular across the globe.
Key Characteristics:
Foster’s, an Australian beer brand is said to have been established by two American brothers, William and Ralph Foster in 1886 in Melbourne. Although it is popular worldwide its choice remains low in Australia. Today, Foster’s Lager is making its appearance in the Indian market and serves the purpose of relaxed drinking sessions. Foster’s Lager is an Australian beer with 5 percent alcohol content and higher alcohol content in variants, this brand beer is popular in Australia and the UK and is manufactured under the company, AB InBev.
Key Characteristics:
UB unveils Amsterdam beer brand that is now served in India as a premium beer brand the Dutch Lagers. It is a brand famous for creating beers with a particularly crispy taste and perfectly leveled taste of the strong beer category. This beer is simply brewed in a way that, when consumed, gives you a taste of the brewers from the Netherlands. Amstel is a smooth, foamy, refreshing beer and it is the brand that is seeking to reinvent your beer experience as it belongs to a different class.
Key Characteristics:
The increasing popularity of premium imported beers in India gives evidence of a newer and higher quality beer market experience. As advertised with a flavor that ranges from the sharp lager to ale these imported beers present a good opportunity to diversify the drinking experience.
In a country where cricket is akin to religion, fostering a sports culture around tennis and golf might seem like an uphill battle. However, for a brand like Lacoste, with its lineage deeply rooted in these two sports, the challenge is met with optimism and strategy. Rajesh Jain, Managing Director and CEO of Lacoste India, shares insights into how the brand navigates the Indian market, leveraging its global legacy while adapting to local preferences.
Lacoste's lineage is inseparably tied to tennis and golf, thanks to its founder, René Lacoste, a legendary tennis player and an avid golfer. "Globally, we have associated with top tennis players like Novak Djokovic and Daniil Medvedev," said Jain. "In India, however, tennis and golf are still evolving and haven’t reached the maturity required for meaningful collaborations with a larger audience. But we are optimistic about their growth, as new developments in these sports are opening opportunities for future associations."
Despite these challenges, the brand has successfully leveraged its global associations in India. Jain highlighted the success of the Novak Djokovic line, "This collection sells out almost immediately upon arrival in India. This demonstrates how well global associations resonate with Indian customers, especially those exposed to international markets through travel, media, and the internet."
Apparel remains Lacoste’s core business, but Jain emphasizes the brand’s growing focus on two other categories: footwear and bags. "Footwear is no longer just about functionality; it’s about style, identity, and even collectability," he explained. "Customers now buy footwear for different occasions, making it a fast-growing segment for us."
The versatility of Lacoste’s products also extends to bags. "Our bags cater to men and women and range from laptop bags to clutches and duffels," stated Jain. "These products have multipurpose utility, aligning with the evolving preferences of Indian consumers. For instance, a clutch can be paired with a sari or a suit, adding to its appeal."
One of the most significant trends shaping the market is the convergence of fashion and sportswear. Jain noted, "We are a fashion-inspired sportswear brand, and this fusion is driving growth across categories. Athleisure and Indo-Western fusion styles, such as pairing traditional Indian kurtas with denim and sneakers, are becoming increasingly popular."
This seamless transition from one occasion to another is epitomized by Lacoste’s iconic polo shirts. "Our polos can be styled casually, for business casuals with a blazer, or even for sports events like golf. This versatility is a key factor in their enduring popularity," Jain added.
Limited-edition launches have emerged as a powerful strategy for Lacoste in India. "They connect with our existing customers and attract new ones," said Jain. A prime example is the limited-edition knitted kurta-pyjama set, Golden Moments with Lacoste, launched during Diwali. "The launch required meticulous planning across all functions—manufacturing, supply chain, retail planning, marketing, and visual merchandising. The result was a 71 percent sell-through within three weeks," he shared.
The success of this collection also had a halo effect on other kurta-pyjama sales. "During the month of October, coinciding with Diwali, we sold as many kurta-pyjamas as we had in the previous six months combined. This underscores the potential of limited editions to drive overall category growth," Jain explained.
Jain emphasizes that for global brands like Lacoste, success in India depends on more than just sports associations. "Indian customers value what’s happening globally. They appreciate the heritage and quality associated with international brands. This is why our global campaigns and collections find strong resonance in India."
Footwear and bags are at the forefront of this strategy. "Globally, Lacoste is designing campaigns around these categories. In India, we’re seeing rapid growth in footwear, driven by its appeal as a style statement and collectible. Similarly, bags are gaining traction due to their versatility and utility," he explained.
While Lacoste’s global heritage provides a strong foundation, adapting to local sensibilities has been crucial. The brand’s decision to introduce a knitted kurta-pyjama—a product unique to India—reflects this approach. "It’s only in India that Lacoste manufactures this product," Jain pointed out. "This customization not only caters to local tastes but also aligns with the brand’s ethos of elegance and functionality."
Jain is optimistic about the future. "While tennis and golf are still niche in India, their rapid evolution offers immense potential for growth. Additionally, the convergence of fashion and sportswear is creating new opportunities across categories," he said.
Lacoste’s journey in India illustrates the importance of balancing global heritage with local adaptation. By leveraging its legacy, embracing emerging trends, and catering to Indian preferences, the brand is well-positioned to continue its growth in one of the world’s most dynamic markets. As Jain aptly summed up, "The seamless transition from global to local and from one occasion to another is what defines Lacoste’s success in India."
Hoodies are a must-have in every wardrobe. They are comfortable, stylish, and versatile. You can wear them at home, at the gym, or when meeting friends. A hoodie suits almost every occasion. They keep you cozy while making you look trendy. With so many brands available, picking the right hoodie can be confusing. Some offer sporty styles, while others focus on quirky or premium designs. Whether you want a casual look or something for workouts, there’s a hoodie for you. To make it easy, we’ve listed the 8 best hoodie brands in India. Find your perfect hoodie today!
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Discover the top 8 hoodie brands in India that combine comfort, style, and quality. From sporty to trendy designs, find the perfect hoodie for every occasion and mood.
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Nike is a global favorite for sportswear. Its hoodies are stylish, durable, and performance-driven. Known for high-quality materials, Nike hoodies are perfect for athletes and casual wear enthusiasts alike. Nike hoodies use Dri-FIT technology to wick away sweat, keeping you comfortable during workouts.
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The Souled Store is a go-to brand for quirky and trendy hoodies. They offer designs inspired by pop culture, making them a hit among the younger audience. Unique prints featuring characters from Marvel, DC, and other fandoms. Their hoodies are also sustainably made.
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H&M is known for its affordable yet stylish clothing. Their hoodies are no exception. They blend minimalist designs with high-quality fabrics, making them versatile for any look. Their hoodies cater to all, from basic designs to bold colors and patterns.
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Adidas is synonymous with sportswear excellence. Their hoodies are made with high-performance fabrics that provide comfort and style for both workouts and casual wear. Iconic three-stripe designs and breathable materials.
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Bewakoof is an Indian brand loved for its funky and affordable hoodies. They feature vibrant prints and witty slogans that resonate with the youth. Customizable hoodies and exclusive Bollywood-inspired collections.
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Roadster, Myntra's in-house brand, is a favorite for affordable and rugged casual wear. Their hoodies have a laid-back vibe, perfect for a cool and effortless look. Durable fabrics with a touch of rugged charm.
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United Colors of Benetton is a global brand known for its colorful and vibrant designs. Their hoodies combine premium quality with modern aesthetics. Bright colors and unique patterns that stand out.
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XYXX is a premium Indian brand known for its comfortable and sustainable apparel. Their hoodies are crafted from soft, breathable fabrics, offering ultimate coziness. Bamboo cotton blend hoodies that are eco-friendly and luxurious.
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These brands offer the best hoodies in India for all styles and budgets. Love quirky prints? Try The Souled Store or Bewakoof. Prefer sporty looks? Go for Nike or Adidas. Want vibrant and premium options? Check UCB or XYXX. H&M and Roadster are great for affordable, trendy styles. Whether for workouts, casual outings, or lounging, there’s a hoodie for you. Choose oversized for comfort or sleek fits for a stylish touch. Explore sustainable, colorful, or minimalist designs. With so many options, finding your perfect hoodie has never been easier. Upgrade your wardrobe with these top hoodie brands today!
Whisky drinking as a practice has thus grown tremendously, and more importantly, India has emerged as the number one consumer of whisky in the world and the maker of companies whiskies that portray its rich regions. Whereas Goa needs no introduction – this strip of land on the western coast of India – the northern Himalayan foothills has taken on the role of distillery, which has turned traditional Indian whiskies into today’s premium brands increasingly popular around the world.
What distinguishes Indian whisky from others is that it uses indigenous grains, water and climate which gives its flavours. In light of rising literacy and constantly rising prices for premium spirits, the Indian whiskies’ range includes mild, delicate versions of the spirit and fiery, hot relative to the original Scotch, for lovers of a sophisticated whisky taste.
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According to forecasted market size estimations, the India Whiskey segment was valued at $21.13 billion in 2023. The India Whiskey Market size is set to grow at a CAGR of 4.61 percent within the forecast period of 2024-2030 and reach a value of $28.97 billion.
Some of the prominent factors influential in the growth of the India Whiskey Market include the shifting of people to urban standards and the general uplift in alcohol consumption. Furthermore, the whiskey industry is growing at a good rate because of the rising demand for better quality and higher-class premium alcoholic beverages caused by improved consumer affordability status.
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Indian whisky can be paired with a variety of Indian foods, including snacks, curries, and desserts:
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Rampur is owned by Radico Khaitan; it was launched in the year 2016, and it is a product of the Rampur Uttar Pradesh-based Radico Khaitan Distillery. Crafted from barley in the copper pot still, the use of water, followed by finishing in oak vats forms its maturation process, it has a deep and robust aroma. With its unique character touching vanilla, honey, fruity notes, and spices, the whisky is produced with no chill filtration leaving the natural oils on its body. This position has placed it within the company of other leading luxury whiskies from across the world.
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Woodburns is one of the rugged and smoky whisky produced by Fullarton Distilleries, Goa which is made with pure malted barley from India. Aged in traditional handmade charred oak barrels, it gives a deep dark caramel color with a flavor of dark chocolate and a sweet fruity/peaty taste. This is a whisky of the new generation; it was released to the market in 2019: a blended malt with profiles of both a blended and single malt whisky. Already recognized as being a range of specialised blends, Woodburns is best drunk neat or with the addition of a little water to release its character.
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Introduced in January 2022, Godawan Single Malt Whisky is Diageo India’s limited edition DB WORKSHOP to the art, hospitality, and culture of Rajasthan along with the endangered bird – Great Indian Bustard. Produced from six-row barley produced in the area and fermented in high thermal conditions, it is rich in taste. There are options: the daring, fruity Rich and Rounded or the spiced, crisp Fruit and Spice taste. Should ideally be served on the rocks with filtered water, the whisky is as individual and unique as the state of Rajasthan.
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The creation of Pernod Ricard India, Longitude 77 is a brand of premium single malt whisky, which takes its name from the geographical longitude that runs through India. Produced in small batches at Dindori, Nashik it is double matured in used American bourbon casks and new wine casks imparting caramel, vanilla and a hint of peated finish. This is a brilliantly crafted whisky available in some cities and duty-free shops in India which is representative of Indian spirits in transition.
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Originating from Goa, Paul John Single Malt Whisky has made a great impression in the market in less than a decade. Blended from six-row barley sourced from the Himalayan region, its character owes to Goa’s intense heat; the whisky therefore matures faster and gains further character. Out of the total range, Nirvana, Classic and Kanya are some of the names, but each name signifies Goa – their sun, sea and soul. More formal flavour notes to start by employing are: Brilliance, Demerara sugar, Cinnamon, and Honey.
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The Indian market of the premium segment of whisky has recently undergone significant changes while preserving the focus on the combination of classic craftsmanship and novelty. Focused on Indigenous ingredients, different flaring tastes, and aging in conditions appropriate for the Indian climate, these products target both aggressive consumers and the younger generation. The global trends of consuming premium quality spirits find Indian whiskies getting appreciation for their unique identity and world-class accreditations, making them a part of the changing palate of the country.
India, traditionally a tea-loving nation, is witnessing a dramatic transformation in its beverage preferences. Coffee is no longer just a drink; it has become a lifestyle choice for millions of urban consumers, driving a significant shift in the out-of-home (OOH) coffee market. India's OOH coffee market is poised to grow from its current size to an impressive $2.6-$3.2 billion by 2028, with a compound annual growth rate (CAGR) of 15-20 percent.
This remarkable growth is underpinned by a growing demand for premium coffee experiences, the advent of specialty coffee offerings, and the emergence of a more discerning coffee-drinking culture. Let's delve into the dynamics of this evolving market and the opportunities and challenges it presents.
The premium coffee segment, defined by offerings priced above Rs 200, is at the forefront of this revolution. In 2023, this segment accounted for 46 percent of the market, and its share is projected to expand to 55-60 percent by 2028, driven by a robust CAGR of 20-25 percent, according to a recent report by Redseer Strategy Consultants. This growth underscores the segment's dominant role in reshaping India's coffee landscape.
Premium coffee caters to affluent, discerning coffee enthusiasts who seek artisanal brewing and experiential consumption. With a focus on quality, ambiance, and a unique sensory experience, this segment appeals to a growing class of consumers willing to pay a premium for the perfect cup. Cafés, boutique coffee shops, and specialty chains are increasingly adopting innovative brewing techniques and offering exotic coffee blends to captivate this audience.
"Coffee has moved beyond instant and traditional brews to premium demand for affordable options, offering both quality and enhanced experience," said Rohan Agarwal, Partner at Redseer Strategy Consultants.
In contrast, the mass coffee market, characterized by offerings below Rs 100, is expected to see its share shrink. While it held a 50 percent share of the market in 2023, this figure is projected to decline to 30-35 percent by 2028, with a relatively modest CAGR of 8-10 percent.
Affordability remains the hallmark of the mass market, making it accessible to a broader audience. However, it offers limited avenues for premium differentiation, which is a key driver of consumer engagement in the coffee space. As urbanization and rising disposable incomes drive a shift toward premium experiences, the mass market is likely to face challenges in retaining its dominance.
The mid-price range, encompassing offerings priced between Rs 100 and Rs 200, represents an exciting growth opportunity. Although it constituted just 4 percent of the market in 2023, it is projected to grow to 8-10 percent by 2028, with an impressive CAGR of 35-40 percent.
This segment offers immense potential for introducing specialty brews that strike a balance between quality and affordability. Brands that can innovate within this price range are poised to capture a significant share of the expanding market. The mid-tier segment could play a pivotal role in democratizing specialty coffee and making it accessible to a wider audience, bridging the gap between mass-market affordability and premium indulgence.
Several factors contribute to the growing coffee culture in India:
Despite its immense potential, the OOH coffee market in India faces several challenges:
The evolving coffee landscape in India presents a ripe opportunity for brands to step in and redefine the market. By offering high-quality, accessible specialty coffee solutions, businesses can cater to a burgeoning consumer base that values both quality and experience.
As coffee transitions from being a functional beverage to an experiential indulgence, its role in India's lifestyle landscape will only grow stronger. The interplay of premiumization, affordability, and accessibility is set to drive the next wave of growth in the OOH coffee market. Brands that can navigate the challenges of supply chain management, prime location acquisition, and consumer education are well-positioned to thrive in this dynamic market.
In a world where diamonds are forever, Solitario is rewriting the narrative. The brainchild of Ricky Vasandani and Bollywood celebrity Vivek Oberoi, Solitario has emerged as a pioneer in the lab-grown diamond industry. From its humble beginnings in a manufacturing unit in Pune to retailing in seven countries and 21 cities, Solitario is not just a business; it’s a movement that’s setting new standards in the jewelry world.
“We were one of the first pioneers when it comes to lab-grown diamonds. I started by selling one diamond, and today, Solitario is present in multiple countries, redefining luxury,” says Ricky Vasandani, CEO of Solitario.
This is the story of a company that dared to dream differently and is making diamonds accessible, sustainable, and ethical.
The Secret to Solitario’s Success
“You can never do anything with one finger. You need a whole hand to make a fist,” Vasandani reflects, emphasizing the pivotal role collaboration has played in Solitario’s growth.
From partnering with premier mall operators like Nexus and Phoenix to establishing its presence in Malaysia’s prestigious TRX Mall, Solitario’s strategy has been simple yet powerful—partner with the best.
“When I look at collaborations, I see examples like Nike and Dior or Swatch and Omega. These partnerships elevate brands to unprecedented heights. At Solitario, we’ve applied this philosophy by collaborating with traditional jewelers and lifestyle brands,” Vasandani shares.
One such unique partnership is with Just-In-Time, a watch store where customers can now purchase Solitario diamonds alongside luxury timepieces. This approach has allowed Solitario to maintain visibility while keeping operational costs low, a strategy that has been crucial to their success.
The Lab-Grown Diamond Advantage
Lab-grown diamonds are no longer an enigma. Solitario’s approach to educating the consumer is rooted in showcasing quality and value.
“When I started with lab-grown diamonds, it was like a ghost. Everybody heard about it, but nobody saw it,” Vasandani recalls. But the tides have changed. Today, customers are not only embracing lab-grown diamonds but demanding them for their superior quality and affordability.
“Customers often ask, ‘Why isn’t my diamond shining like yours?’ The answer is simple—quality. Lab-grown diamonds offer EF color and VS clarity, making traditional diamonds look dull by comparison,” explains Vasandani.
Solitario’s innovative approach has redefined how diamonds are marketed and sold. By focusing on collaboration with designers and retailers, the brand has been able to seamlessly integrate lab-grown diamonds into the mainstream market. In fact, their first collaboration with a clothing designer in Pune generated nearly a crore in sales within 30 days, showcasing the untapped potential of this market.
Great Diamonds, Good Karma
For Vivek Oberoi, Solitario’s co-founder, the journey is deeply personal.
“The first diamonds I ever bought were for my grandmother. But when I learned about the exploitation behind natural diamonds, I stopped wearing them,” Oberoi shares.
This awakening led to the birth of Solitario with a clear purpose: “Great diamonds, good karma.” Oberoi’s vision was to create a guilt-free luxury brand that champions transparency, ethics, and sustainability.
“Profit is for a quarter; purpose is for life. When you create a purpose-driven company, you build a tribe that believes in your journey,” he says.
Solitario’s tagline, born out of a brainstorming session at a cafe, encapsulates this ethos.
Democratizing Diamonds
Solitario is disrupting the diamond industry by making luxury accessible to the 99 percent. Oberoi explains, “Diamonds were once the domain of the one percent. Today, lab-grown diamonds are changing that. By 2026, two in three engagement rings sold will feature lab-grown diamonds.”
This democratization is not just about affordability but also about creating a product that resonates with modern values.
“People want sustainability and value. For what someone pays for a small natural diamond, they can get a larger, more brilliant lab-grown diamond,” says Oberoi.
The transition from luxury for the elite to luxury for all is a significant shift, and Solitario is at the forefront of this transformation. By aligning with global sustainability goals and leveraging cutting-edge technology, the brand is proving that high-quality diamonds can be both ethical and affordable.
Breaking the Myths of Perception
The diamond industry has long thrived on the perception of scarcity. Solitario is shattering these myths.
“For decades, companies like De Beers held diamonds in vaults to create artificial scarcity. That bubble has burst. Lab-grown diamonds are the future, and Solitario is proud to lead this change,” says Oberoi.
One in three engagement rings sold in 2023 featured lab-grown diamonds, a statistic that is set to rise to two in three by 2026. This shift in consumer behavior reflects a growing awareness and demand for sustainable luxury.
A Legacy of Brilliance
Solitario is also reclaiming India’s legacy as the world’s original source of diamonds.
“For 2,000 years, diamonds were only found in Bharat. Today, Indian craftsmanship continues to lead the global diamond industry. It’s time we wear that heritage with pride,” Oberoi emphasizes.
The brand’s focus on celebrating Indian heritage is not just a marketing strategy but a deeply rooted belief. Solitario is challenging global perceptions by highlighting the expertise and artistry of Indian jewelers and designers.
A Purpose-Driven Future
Looking ahead, Solitario aims to expand its footprint and continue its mission of making diamonds ethical, accessible, and aspirational.
“We’re in the best ever time to do business in Bharat. The value creation over the next 20 years will be unparalleled,” says Oberoi.
Solitario’s journey is a testament to the power of purpose-driven entrepreneurship. With a clear vision, innovative strategies, and a commitment to ethical practices, the brand is not just transforming the diamond industry but creating a legacy that blends luxury with responsibility.
As Oberoi puts it, “Fastest route to profitability, not just growth. That’s the Solitario way.”
TMRW, a digital-first house of brands under the Aditya Birla Group, is redefining the landscape of modern fashion retail by strategically catering to the distinct preferences of Gen Zs and Millennials. Spearheaded by Prashanth Aluru, CEO and Co-Founder, TMRW’s portfolio includes dynamic brands like Bewakoof, Wrogn, Nobero, amongst others, each designed to address unique lifestyle and fashion aspirations. Through a blend of data-driven insights, innovative marketing strategies, and an omnichannel presence, TMRW is not only meeting the evolving demands of consumers but also setting new benchmarks in agility, creativity, and consumer engagement.
"Each brand in our portfolio is distinct, both in its DNA and the consumer segment it targets," said Aluru. "At TMRW, we are fundamentally a house of brands designed to resonate with Gen Z and Millennials. That said the priorities and preferences of a Gen Z-focused brand are quite different from those of a Millennial-focused brand. Understanding and reflecting these nuances is what shapes our strategy."
Bewakoof has been one of the OGs in the space, leading the charge on pop culture and fandom that truly resonates with GenZs. "For this audience, fashion isn’t just about clothing; it’s about identity and community—a way to express the pop culture they connect with and the fandoms they belong to. To cater to this, Bewakoof leans heavily into moment marketing. For instance, when Chandrayaan became a national moment of pride, Bewakoof reacted swiftly, launching a campaign in just two days to celebrate India's historic achievement. These timely, culturally relevant initiatives keep the brand deeply connected to its audience," he explained.
Aluru emphasized that the brand extends beyond fashion, fostering creative collaborations that amplify self-expression. "Recently, we collaborated with music creators on a platform called Spotlight. The idea was to break through the Instagram clutter by offering something unique—an intersection of music and fashion that allows for artistic expression in diverse forms."
Speaking about Wrogn, Aluru highlighted its evolution alongside its brand ambassador and co-owner, Virat Kohli. "When Wrogn signed Virat, he was an emerging cricketer, still carving his place in the sport. Today, with nearly 300 million Instagram followers, he’s one of the top five athletes globally. Virat’s journey has naturally influenced Wrogn’s evolution, but the brand isn’t just about bringing his personality to life. It’s about solving for Millennials—those slightly older than Gen Z who’ve perhaps moved on from Marvel, Disney, and Anime fandoms, yet still seek to stand out in their peer groups."
Wrogn positions itself as a breakaway, fashion-focused brand that caters to Millennials. He added, "It’s not about being a trendsetting Gen Z brand but rather offering Millennial consumers a sense of distinctiveness and individuality."
Describing Nobero, Aluru introduced the term "fash-leisure"—a concept the brand has trademarked. Nobero is a fashion-forward athleisure brand that speaks to the Millennial traveler persona. It’s for those who value utility, minimalism, and functionality, whether it’s for an airport look or a resort look. Post-COVID trends have significantly shaped Nobero’s approach. "We’ve seen a phenomenal shift in how people prioritize travel, and Nobero aligns perfectly with this change. Travel is the end-use case, but the brand’s focus is on how you present your fashion identity in those moments. It’s all about offering a modern, understated aesthetic that combines comfort and sophistication for the socially active traveler," he highlighted.
Through these brands, TMRW demonstrates its ability to cater to distinct audience needs while staying deeply rooted in the cultural zeitgeist.
Aluru emphasized TMRW’s commitment to being digitally native while acknowledging the importance of omnichannel presence. "We’re a digital-first company, but that doesn’t mean we’ll remain confined to digital," he explained. "At the end of the day, a channel is just a means to an end. Our goal is to be wherever the consumer is shopping. And while Gen Z and Millennials are heavily engaged online, they also shop offline in significant ways."
When it comes to offline retail, TMRW approaches it with a fresh perspective. Being backed by the Aditya Birla Group, the brand has a deep understanding of how offline journeys have unfolded for national brands that are leaders today. “But our outlook is fundamentally different. For us, offline is not just about transactions—it’s about engagement," Aluru stated. "That’s why we invest in D2C and offline as a unified understanding of the consumer. This knowledge translates seamlessly to platforms like Myntra, Ajio, or Flipkart, but D2C and offline are where we own the channel, the engagement, and the consumer relationship."
Fashion has always wrestled with the dual challenge of managing inventory on one side and responding to constantly changing trends on the other. From the beginning, the brand has adopted a tech and data-science-led approach to tackle this Holy Grail problem.
Aluru emphasized the critical role of technology in addressing these challenges. "We’ve invested heavily in tech and data science across the fashion value chain—from trend spotting to demand sensing and ensuring a constant launch rhythm. Today, trends are changing at a much faster pace than ever before, and keeping up requires more than just intuition—it demands precise, data-driven insights."
"What’s critical for us is delivering freshness and newness every month," he continued. "Fundamentally, the value proposition for the consumer is that what they see this month isn’t the same as what they saw last month. Achieving this level of high-frequency launches requires a delicate balance. While not every brand needs to adopt the full fast-fashion model, there’s an element of agility and speed that’s now critical across categories."
Data remains at the heart of TMRW’s operations. "Our approach ensures that every decision is grounded in consumer feedback," asserted Aluru. "For instance, when we launch a product, we know within two weeks what’s flying and what isn’t. This real-time insight allows us to pivot quickly, whether that’s scaling up a hit product or phasing out one that doesn’t resonate."
"The pace of change today demands not just creativity, but also precision and agility. For us, it’s about blending the art of fashion with the science of technology to deliver the best possible experience for the consumer," he added.
TMRW has developed an agile supply chain. "The key is to operate with low lead times and minimal order quantities (MOQs) while maintaining the ability to quickly launch new products," Aluru explained. "The consumer doesn’t care about what’s happening in your backend—they only care about the freshness and uniqueness of what’s available. And to achieve this at scale, AI and data science are indispensable. Humanly, it’s impossible to operate at this cadence without those capabilities."
Reflecting on TMRW’s origins, Aluru shared, "Even before we achieved revenue milestones, we prioritized building a strong tech and data science team. This was back in our first year of inception, in 2022. In some ways, we joke internally that not knowing fashion is better than knowing fashion, because it forces us to rely entirely on what the consumer tells us. The data reveals what works and what doesn’t within just two weeks of launch."
"Quick commerce in fashion is still in its early days, but it’s an exciting space to watch," highlighted Aluru. The entry of platforms like Myntra into quick commerce is certainly encouraging, as it will help accelerate the adoption of this model. However, quick commerce is less about the category itself and more about solving specific use cases.
Aluru explained how quick commerce in fashion is evolving along two distinct spectrums. "On one end, you have Gen Z consumers who often seek instant solutions for last-minute needs. Take the recent Manyavar campaign with Zepto, for instance. It portrayed a scenario where someone, late for a wedding, quickly orders a Manyavar outfit on Zepto and shows up looking the part. For this demographic, quick commerce addresses spontaneous occasions—be it a date, a party, or an event. It’s a natural extension of fast fashion, tailored to meet the immediate needs of younger consumers."
At the other end of the spectrum, Aluru identified utility-driven use cases that align well with quick commerce. "Here, it’s about meeting repeat and practical needs rather than high-fashion demands," he noted. "For example, categories like innerwear, activewear, or athleisure are perfectly suited for this model. These are items that consumers often need urgently and regularly."
He also highlighted an emerging trend tied to events. "Look at what Adidas did during the World Cup—they scaled the delivery of sports jerseys across India to meet high demand. This showcases how quick commerce can cater to time-sensitive and highly engaging categories. It’s not just about utility but also about tapping into cultural moments and consumer enthusiasm."
One of the key challenges that Aluru observed in retail is understanding footfall and conversion within stores at scale. "While there are several point solutions available, nobody has truly cracked it across the board. For instance, I’ve heard that Lenskart does a decent job of analyzing consumer walk-ins and conversions, but it’s still very much a work in progress for the broader industry."
"Another big area is inventory flow and the replenishment-refresh cycle," he explained. "Traditional retail typically relied on seasonal updates—spring-summer or autumn-winter—but that approach is quickly becoming outdated. Stores now need to remain current, with newness and freshness coming in almost weekly, or even biweekly. This means understanding what’s selling and replenishing faster, while also pulling back unsold inventory and replacing it with something new."
He believes the solution lies in leveraging technology at scale. "There’s so much data across different clusters in the country, but making that process automated and AI-driven is a massive opportunity. It’s about having the agility to respond to trends dynamically, ensuring the store stays relevant to the consumer at all times."
Aluru also identified pricing as a critical area for innovation in retail. "Pricing has become far more complex, especially as brands operate across multiple channels—be it marketplaces, their own D2C platforms, or offline stores," he noted "The dynamism of pricing is a huge challenge. Imagine the daily pricing decisions that need to be made based on competition, consumer demand, and other factors. Automating these decisions through AI, rather than relying on human judgment, is an area ripe for disruption."
In conclusion, Aluru highlighted the interconnected nature of these challenges. "From footfall analytics to inventory management and dynamic pricing, there are significant opportunities to bring automation and AI into retail. These innovations could unlock new levels of efficiency and engagement for the industry," he added.
A refreshing shower can lift your mood instantly. The right body wash can make it even more enjoyable. In India, there are many options for every skin type and need. From gentle cleansers to moisturizing formulas, there’s something for everyone. Some brands focus on natural ingredients, while others offer luxurious fragrances. Whether you want a soothing experience or an energizing one, the right body wash can do wonders. Popular choices include eco-friendly, cruelty-free, and dermatologist-approved products. Let’s explore the 8 best body wash brands in India and discover what makes each of them special.
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The Body Shop is celebrated for its commitment to cruelty-free beauty. Their body washes contain natural oils that leave your skin soft and smooth. The refreshing scents, like satsuma and moringa, elevate your shower experience. They are free from harmful chemicals, making them suitable for sensitive skin. The brand’s focus on sustainability reflects in their eco-friendly refill stations and packaging.
Why It’s Loved:
mCaffeine's body washes are crafted with coffee extracts that boost blood circulation and improve skin texture. The gentle exfoliation from coffee granules removes dead skin cells. Ingredients like vitamin E and aloe vera offer added hydration and protection. The energizing aroma lingers long after your shower, keeping you fresh. mCaffeine is also PETA-certified cruelty-free.
Why It’s Loved:
Mamaearth body washes are enriched with plant-based ingredients like neem, honey, and aloe vera. They are free from silicones, sulfates, and artificial dyes, ensuring no irritation. Mamaearth’s biodegradable formulations make them eco-friendly. Their child-safe body washes cater to young users too. The delightful natural scents offer a soothing bathing experience.
Why It’s Loved:
Dove’s body washes not only cleanse but also replenish lost moisture with their unique 1/4 moisturizing cream formula. The soap-free composition ensures a mild cleanse without stripping natural oils. Options like lavender and oatmeal variants provide a calming touch. Dove's care extends to its commitment to ethical sourcing and minimal environmental impact.
Why It’s Loved:
Lux offers a sensory delight with its beautifully crafted floral and fruity fragrances. Their body washes come enriched with essential oils that leave the skin silky. Lux’s new collection, infused with exotic flower extracts, creates a spa-like experience at home. The brand is ideal for anyone seeking luxury without overspending.
Why It’s Loved:
Nivea’s body washes include innovative ingredients like bamboo extracts and sea minerals for deep cleansing. They are designed to maintain your skin’s natural pH balance. Seasonal favorites, such as winter and summer-specific variants, ensure year-round comfort. Nivea also offers men’s body washes, specially formulated for rougher skin types.
Why It’s Loved:
Be Bodywise offers solutions-focused body washes tailored for acne-prone, dull, or uneven skin. Their minimalist formulas focus on active ingredients like niacinamide and glycolic acid for visible results. Free from harsh surfactants, they are gentle on the skin’s barrier. The brand caters to modern needs with its sleek and compact packaging.
Why It’s Loved:
Fiama’s gel-based body washes are enriched with exotic natural extracts like Brazilian orange and patchouli. Their unique skin-conditioner beads provide extra hydration with every wash. The fun, vibrant packaging adds a cheerful vibe to your bathroom. Fiama also offers body washes in eco-friendly refill pouches, encouraging sustainable habits.
Why It’s Loved:
Body washes are more hygienic and nurturing than traditional soaps. They are easier to use, especially for sensitive or dry skin, and often contain additional skincare benefits like moisturizers and antioxidants.
The right body wash can change your skincare routine. It keeps your skin clean and healthy. Whether you want a luxurious feel or a fun, fruity fragrance, there’s something for everyone. The Body Shop offers eco-friendly, premium options. Fiama brings vibrant colors and playful scents. Each brand has its own unique features for different needs. Some focus on natural care, while others are perfect for hydration. Picking the right one can make every shower feel special. Explore these 8 top body wash brands and find the one that suits your skin. Enjoy a fresh and relaxing bathing experience daily!
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Belgian beers are popular globally because they are the product of the traditional brewing process and unique taste. Beer lovers in India have slowly started to understand and patronize these special beers; hence there is a Belgium beer brand in almost every part of the country. This article pertains to some of the best-recognized Belgian beer brands launched in India and gives beer lovers a flavor of Belgium’s finest right in their country.
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In the year 2025, the total alcoholic drinks market in Belgium will be at $13.14 billion. This comprises $5.848 billion from home sales and $7.295 billion from out-of-home sales.
Belgium's beer market has been described by a strong beer culture, Trappist breweries and tourism. Trappist beers are monastic beers produced by the monks in the monasteries and tend to be authentic.
Chimay and Delirium are some of the Belgian beers that entered India in the year 2017. Hema Connoisseur Collections Pvt. Ltd., the importer and distributor of international liquor brands, imports and markets these beers in India.
According to the report, the Indian beer market will reach $15.1 billion in terms of revenue by 2025. This comprises $12 billion for home sales and $3.2 billion for out-of-home sales.
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Scourmont Abbey, Chimay Brewery is one of six Trappist breweries in the world of Belgium. Taking it up to the next level, the monks produce four unique beers- Chimay Rouge, Bleue, Blanche and Chimay 150 with resources: water sourced from the abbey’s wells. They brag the fact most of the profit they make is donated towards charitable organizations. Chimay beers are brewed and prepared for bottle reference, meaning that their quality gets better over time.
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Deliriums is a famous beer brand the Brouwerij Huyghe which is a Belgium-based brewery situated in Melle that was founded in 1906. Its main product is Delirium Tremens which is a blond ale with 8.5 percent alcohol content and the appearance of a stylized fruit with a peel and this bottle resembles an old ceramic jug. It also sells Delirium Nocturnum; it is a dark beer with quite a complex taste and Delirium Red; which is a Belgian Strong Ale beer with an alcohol percentage of 8 percent.
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Hoegaarden is an unfiltered beer of the Belgian Witbier category and it comes with an Alcohol by Volume of 4.9 percent Originating from the village of Hoegaarden the brewer's monks began brewing this beer as early as 1445 and the beer contains the spices of coriander and the zest of an orange. This cloudy, full-bodied brew having a foamy head is brewed through a double brewing process that has been finned over the centuries.
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Crofters Belgian Wit is a non-alcoholic beer that is brewed at Adhar Beverages in Mumbai. It entails natural ingredients with limited sugar, and provides a malty sweet flavor and fragrance, with no added colors or preservatives. Said to be best when served chilled, Crofters allows the beer connoisseur to enjoy the genuine article alongside all the sensations without the alcoholic consequences.
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De Struise Brouwers is an independent Belgian microbrewery started in 2001 by Urbain Coutteau & Philippe Driessens which started brewing its own beers while operating an ostrich farm. Situated in the picturesque village of Oostvleteren this brewery specialises in the production of barrel-aged beers as well as successes such as Black Albert Stout and the sumptuous mildly festive Belgian Dark Strong Ale that is Pannepot.
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Some Belgian beers have gained massive popularity in India to provide beer lovers with a new brewing standard. Due to the uniqueness of their style and true taste, these beers help to enrich beer culture in the country up to date. Since Indian consumers are looking for premium products, brands like Belgian beers are expected to continue as the beer of the year.
Olive oil is more than just a cooking ingredient now; it’s a lifestyle choice. Packed with nutrients, it is a healthy addition to every kitchen. From improving heart health to giving glowing skin, its benefits are impressive. Its versatility makes it perfect for cooking, salads, and even beauty routines. In India, olive oil is gaining popularity for its health benefits and unique taste. Whether you are a fitness enthusiast or a home chef, choosing the right olive oil matters. Here’s a list of the 7 best olive oil brands in India that offer top quality, great flavor, and value for money.
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Jivo is one of the most popular olive oil brands in India. Known for its high-quality products, the brand ensures affordability without compromising on health benefits. Jivo’s olive oil is imported from Spain and Italy, ensuring authenticity. The brand focuses on producing heart-friendly oils. High in antioxidants, Jivo olive oil is excellent for boosting immunity.
Del Monte is a globally recognized brand offering premium olive oil in India. Its oils are packed with the goodness of Mediterranean olives. Del Monte’s olive oil is known for its light texture, which makes it suitable for Indian cooking. Their oils are cholesterol-free and trans-fat-free. Del Monte ensures its oils are rich in healthy fats, making them perfect for weight management.
Tata, a trusted household name in India, brings quality olive oil under its Sampann range. Known for its commitment to purity, Tata olive oil is perfect for healthy cooking. Tata Sampann Olive Oil is made from premium olives and follows stringent quality checks. It is great for daily cooking needs. Tata olive oil is budget-friendly and perfect for Indian households looking to make a healthy switch.
Oleev Active is a modern brand designed for health-conscious individuals. It combines innovation and quality, making it a favorite among fitness enthusiasts. Oleev Active Olive Oil comes with ACTIVOX, a unique formula designed to reduce cholesterol levels. Its innovative blends make it ideal for Indian cooking while keeping the food light and healthy.
Figaro is a heritage brand that has been synonymous with olive oil in India for decades. It is trusted for its consistency and quality. Figaro olive oil is made using cold-pressed methods, ensuring the retention of nutrients. The brand is known for its mild flavor and aroma. Figaro is free from any artificial additives, making it a safe choice for health and beauty.
Borges is a global brand that brings authentic Mediterranean flavors to Indian kitchens. Its olive oil is highly rated for quality and taste. Borges ensures its olive oil is 100% natural and made from carefully selected olives. Borges focuses on sustainability, ensuring eco-friendly production practices.
Hamdard, known for its legacy in health products, offers a reliable pomace olive oil perfect for Indian households. Hamdard Pomace Olive Oil is specifically designed for high-heat Indian cooking. It retains the benefits of olive oil while being light on the stomach. The brand offers value for money and is a trusted name in health and wellness.
Some brands, like Borges and Oleev Active, offer infused olive oils with garlic, basil, or chilli flavors. These are perfect for adding a gourmet touch to your meals.
Brand | Best Product | Specialty | Specialty |
Jivo | Extra Virgin Olive Oil | Imported from Spain | Salads, sautéing |
Del Monte | Extra Virgin Olive Oil | Light texture | Frying, dressing |
Tata Sampann | Extra Virgin Olive Oil | Trusted Indian brand | Indian cooking |
Oleev Active | Active Olive Oil | ACTIVOX formula | Everyday cooking |
Figaro | Extra Virgin Olive Oil | Heritage brand | Beauty, dressing |
Borges | Classic Olive Oil | Sustainable production | Baking, frying |
Hamdard | Pomace Olive Oil | Value for money | High-heat cooking |
Incorporating olive oil into your daily routine is a small step toward a healthier lifestyle. Whether you use it for cooking, drizzling over salads, or even for skincare, olive oil offers countless benefits. The brands listed above ensure quality, flavor, and versatility, catering to both your health and taste preferences. Switching to olive oil isn’t just about making your meals healthier; it’s about embracing a more wholesome and nutritious way of life. Choose the right olive oil for your needs and take a step toward better heart health, glowing skin, and overall wellness. Start today – your body will thank you tomorrow!
From late-night shopping binges to the explosive rise of K-beauty, and a revolution in fashion choices, the trends that have taken over the Indian market and shaped consumer habits are myriad, and yes, some of them, quite surprising. Nykaa recently launched the Nykaa Trends Report for 2024, and this year’s findings are nothing short of fascinating!
Late-Night Shopping Frenzy
Night owls dominated beauty shopping, with a 60% spike in purchases during late hours. Lipsticks, serums, and sheet masks led the charge, proving irresistible to midnight indulgences. This trend highlights a shift in how consumers prioritize self-care, with night-time routines becoming sacred rituals for many.
Lipstick Love
Nude, red, and brown lipsticks stole the spotlight. The trend reflects the growing preference for versatile and long-lasting formulas that cater to both day and night looks. The rise in creative eye makeup signals a newfound love for bold experimentation among Indian beauty enthusiasts.
K-Beauty Craze Continues
Korean beauty brands surged 2.5X faster than Nykaa’s platform average. Favorites included COSRX, TONYMOLY, The Face Shop, and LANEIGE – solidifying K-beauty’s firm grip on Indian skincare routines. Products like sheet masks and hydrating essences have become staples, catering to the Indian consumer’s demand for glass-like, radiant skin.
Global Glam
International brands like Sol de Janeiro, Beauty Of Joseon, and e.l.f. Cosmetics gained traction, growing 1.5X faster than average, as Indian consumers embraced global beauty trends. The allure of cult-favorite products and innovative formulations has opened doors for cross-cultural beauty exchanges.
Men Embrace Luxury
Luxury fragrances from Dior, Clinique, Davidoff, and YSL became must-haves for male shoppers, with one sold every 10 minutes. Men’s skincare favorites included Kama Ayurveda, Kiehl’s, and Clinique, marking a significant shift in men’s grooming habits towards premium products.
The Rise of Skincare Routines
Cleanse, Serum, Moisturizer, Sunscreen routine saw a 30% increase in adopters, reflecting a shift towards comprehensive skincare. Consumers are now prioritizing ingredient-driven solutions, with a focus on long-term skin health.
Gifting Galore
Valentine’s Day topped gifting occasions, with Victoria's Secret perfumes, Bath & Body Works lotions, and M.A.C lipsticks being customer favorites. Interestingly, Wednesdays emerged as the most popular gifting day, signaling midweek pick-me-ups for loved ones.
Trending Ingredients
Searches for Peptide Booster Serum, Alpha Arbutin, and Ceramide Mochi Toners spiked by 150%, reflecting a rising interest in targeted skincare solutions for texture, brightening, and hydration. The ingredient-first approach is reshaping how consumers choose their skincare products.
Fast and Far Deliveries
A customer in Mumbai got their facewash delivered in just 10 minutes, while a lipstick traveled 2,854 km to Srinagar. And for those who forgot their sunscreen in the Andamans, Nykaa made sure it arrived just in time! The brand’s logistics efficiency continues to impress.
Expanding Footprint
Nykaa opened 53 new stores across 36 cities including Agartala, Jabalpur, Rourkela, and Ajmer – strengthening its retail presence across the country. This expansion highlights Nykaa’s commitment to bridging the gap between digital and physical retail.
Co-ord sets continue to dominate, blending Indo-western designs with casual separates. Tikhi Imli’s embroidered co-ords and Twenty Dresses' bold color-blocked styles stood out, showcasing the versatility of this trend. From satin slips to tailored shirt dresses, midi dresses led the charge. Top favorites included Mabish by Sonal Jain’s draped dress and Fablestreet’s satin green slip. Midi dresses have become a wardrobe staple for both casual and formal occasions. Anarkalis retained their timeless appeal, remaining a go-to for traditional Indian wear lovers. The blend of modern silhouettes with classic designs continues to captivate shoppers.
Nykd bras by Nykaa continue to rule the innerwear market, emerging as bestsellers. This reflects a growing preference for comfort-driven choices in fashion. Social media darling CIDER gained immense popularity, offering must-have ruched dresses and pleated pants. The brand’s Instagram-friendly designs cater perfectly to Gen Z and millennials. Trends like waistcoats, off-shoulder tops, and wide-leg jeans surged, driven by Instagram influencers. Social media continues to shape how consumers discover and adopt new styles.
Delhi shoppers leaned towards kurta sets while Mumbai embraced co-ords, and Bengaluru chose lehengas. These regional preferences highlight the diversity in Indian fashion sensibilities.
Festive shopping isn't just for women—men are making bold style statements too. Two sherwanis, each valued at Rs 3 lakh, were snapped up in Siliguri and Mohali. Jaipur saw increased demand for stylish jackets, while Mumbai experienced a notable rise in the purchase of elegant kurta sets.
Women are meticulous shoppers, browsing 70% more products before making a purchase. Men, on the other hand, enjoy a quicker, no-wait experience, showcasing distinct shopping behaviors between genders.
Move over Gen Z—infant fashion is the fastest-growing category! The little ones are catching onto trends earlier than ever, with stylish babywear becoming a booming market segment.
Nykaa Fashion delivered a Forever New blazer in under 3 hours. Why step out when fashion can come to you this fast? The emphasis on speedy delivery is reshaping expectations for online shopping. The shopping spree doesn’t stop at sunset—30% of purchases happened post 8 PM, with shoppers spending 65% more at night than during the day. Nykaa’s late-night promotions have clearly struck a chord with its audience.
It is hard to find a sweet, bitter, sour, and maximized drink, their roasted, coffee, chocolate, and warm spices top the list of favorite spirits among bakers. Coffee liqueurs bring the bitter taste of caffeine together with the heating effect of alcohol to make the basis for some of the most famous cocktails.
Recently in India, coffee liqueur has been added to turn plain cocktails into exotic ones. These coffee liqueur brands are rich in the flavor of vanilla, cinnamon, and herbs to provide a unique smooth punch that can make every home lively, great for parties, or a great cocktail for the nightcap.
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A sweet alcoholic beverage made from coffee beans and sugar, often with other additions such as chocolate, cinnamon, vanilla, and a distilled spirit, commonly rum, vodka or brandy. Flavored and complex coffee taste accompanied by sweet and bitter undertones.
Coffee liqueurs predate the invention of the espresso machine which was invented in the 19th century. In the past, liqueurs were taken clinically by numerous cultures of the world. The history of coffee liqueur production started in the Middle Ages, the first coffee liqueur was created by a French monk, although the date is also unknown.
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There a several ways to consume coffee Liqueur, here are some:
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Kahlua origin dates back to 1936 and it originated from Veracruz City Mexico, is a coffee liqueur manufactured from 100 percent Arabica coffee and rum. Because of its intense, heavy-bodied character, it is slowly and steeped in some of the most famous cocktails, the White Russia and Espresso Martini. They have embraced sustainability hence they sourced their coffee from the farmers in a proper manner. Now owned by Pernod Ricard, it is the largest-selling coffee liqueur in the entire globe.
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Quaffine is India’s first cold brew coffee liqueur made from high-quality Arabica beans sourced from Chikmagalur, Karnataka. This product was awarded a gold at the 2023 San Francisco World Spirits Competition and degustes coffee fudge, caramel and chocolate. Hailing herself as a ‘Versatile Woman, Quaffine can be consumed neat, mixed, and even added to desserts. It also contains less sugar and no other additives that are not good for your health and states that it offers an exciting, luxurious taste in every cup.
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Old Monk Coffee is also characterised by a warm and welcoming aroma and moderate taste. The caramels have got undertone of caramel, Choco flavour and a slight hint of vanilla, thus giving out strong feelings. The combination of the coffee and rum is done so well that this is ideal neat or on the rocks. Contrary to other types of flavored rums, it is well-tempered, which creates an excellent pre-dessert or post-dinner beverage that turns any event into a bit more special.
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Bira 91 Malabar Stout Indian Coffee is a special coffee flavoured stout made using freshly roasted coffee beans sourced from the Malabar region of India. It has a full-body flavor, similar to chocolate, a hint of caramel and a walnut aftertaste. Due to its very smooth, velvety mouthfeel and having a palate much lighter than most stouts it provides coffee-like cold brew. They are brewed from roasted malts, oats, and hops and contain 4.2 percent ABV which makes this beer a valued innovation variety of stouts.
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Bandarful is an afforded cold-brew coffee liqueur manufactured in India by using locally procured natural resources such as the Ratnagiri estate’s medium-dark Arabica beans and the Himalayan spring water. Being an alcoholic beverage, it has an ABV of 25 percent; and contains 25g of sugar per liter with a robust taste. Aged for over 22 hours, Bandarful is derived from the Himalayan langur; The brand is best savoured neat, on ice, mixed into cocktails, or even over desserts. It also has a beautiful design in its packaging.
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Ti Connie Coffee Liqueur is a drink, that is rich and has the taste of freshly roast coffee beans. This product is brewed from the finest extracts of coffee and its specialities includea smooth aroma with hints of sweet chocolate and caramel. In terms of alcoholic strength, it’s full-bodied and stocks a pleasant sweetness on the middle palate; and with a smoother texture, like a blend of espresso and cocoa. The coffee has a glossy finish and even after, the aftertaste is more of a coffee experience.
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Subko Coffee has partnered with Stranger & Sons to offer the FILTR Martini, the cocktail that embodies the best of the Indian coffee and botanical industry. This beverage has a rich, sweet, and buttery caramel and nutty smell, which brings out the warm and bready accented coffee and chicory flavor further supported by the smoky botanicals. If you want to measure it with coffee, stir it vigorously with ice so that it forms a foam on top of the glass, which makes each sip look like a party in your mouth, this is perfect for coffee lovers who like to add some class.
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India’s coffee liqueur scene offers a delightful array of flavors, from smooth, rich blends to bold, aromatic profiles. These liqueurs, crafted from locally sourced ingredients and innovative brewing methods, elevate cocktails, desserts, and after-meal drinks. Whether you prefer a classic concoction or a modern twist, there’s something for every coffee lover to enjoy.
Apparel Group India operates much like a traditional Indian joint family, fostering a sense of togetherness and shared purpose across its diverse portfolio. "We focus on creating a cultural ecosystem for our customers, blending global brands with the unique needs of the Indian market," said Tushar Ved, President of Apparel Group India.
"Whether it’s coffee with Tim Hortons, footwear, fashion, or our upcoming foray into the grocery supermarket space with Carrefour, our goal is to ensure that the target audience experiences the right brand, tailored to their evolving preferences."
Currently managing 12 brands in India, the group has ambitious plans to expand its portfolio by adding another five or six brands next year. This is part of its strategy to meet the rising consumer demand and align with India's increasing consumption trends. The past year alone saw the opening of 80 new stores across the country, underscoring its commitment to growth and innovation in the retail space.
The Indian consumer is evolving rapidly, bringing unique expectations to the table. “One thing we’ve realized in India is that the consumer is much more evolved. They want an international experience, but with an Indian twist,” stated Ved. “For instance, they want pizza, but with paneer on top. Or spaghetti, but infused with Indian masalas. It’s about Indianizing the international experience to align with their preferences.”
India’s retail landscape also poses distinct challenges and opportunities compared to markets like the Gulf. The presence of Kirana stores and the popularity of ultra-fast delivery platforms like Zepto and Blinkit are uniquely Indian phenomena. Meanwhile, the wedding season in India drives demand differently than Ramadan and Eid in the Gulf. “As a company, we have to evolve with these nuances while ensuring that the quality of products, the customer experience, and the level of service remain consistent—or even better,” Ved emphasized.
Drawing lessons from the Gulf, where the shopping experience is unparalleled, Apparel Group India aims to bring the same grandeur and sophistication to Indian retail. “The shopping malls in the Gulf are massive, and the experience is unbelievable. Indian consumers are now expecting similar scale and quality, and we are committed to delivering that,” he added.
This consumer evolution is also reflected in the demand for spacious, world-class stores and malls that offer both variety and convenience. By understanding and catering to these expectations, the company is setting a benchmark for delivering customized, high-quality experiences that resonate with the Indian audience.
Apparel Group India has mastered the art of creating impactful capsule collections tailored to seasonal trends and customer interests. “When we launch a limited edition or capsule collection, it’s about timing and relevance,” explained Ved. “You have to understand what the customer needs and what’s happening in the world or in India—whether it’s the Diwali season, a movie launch, or the cricket World Cup. The key is aligning the product with the moment.”
A standout example of this strategy was the Barbie-themed footwear and handbag collection, launched in conjunction with the movie’s release in India. The collection debuted a week before the film’s release and was available only until a week after. “It was truly a limited edition, and the sell-through was phenomenal,” he shared. “We also ensured a complete experience—tying up with cinemas to market the products, hosting events, and even changing our store team uniforms to celebrate the theme. Every store was decked up to create an immersive Barbie experience.”
The success of such collections goes beyond just designing the product; it’s about orchestrating a seamless launch. This includes coordinating logistics to ensure timely availability, marketing in high-impact spaces like cinema theatres, and creating a buzz with themed events. “The idea is to celebrate the collection for a short, impactful period and then remove it from the shelves,” added Ved. “When we say ‘limited edition,’ we mean it—customers know they have only a short window to pick up the product, which drives demand and excitement.”
This approach highlights the importance of understanding market dynamics and leveraging cultural and seasonal moments to engage customers in meaningful ways, making each capsule collection a memorable experience.
The rapid growth of quick commerce and omnichannel retail has brought both opportunities and challenges for brands. However, Ved emphasized the need for a strategic and selective approach. “Every brand must decide what they want to put on quick commerce—you can’t put your entire catalog there. Be selective, because, at the end of the day, you have to make money. Overextending your collection can create significant challenges in inventory management,” he explained.
For instance, in winter, there may be a spike in demand for jackets in certain regions, but fashion doesn’t solely thrive on impulse purchases. Ved advised brands to carefully curate offerings for quick commerce, ensuring they align with seasonal and localized demand.
On the subject of omnichannel, Ved acknowledges its inevitability but warns of pitfalls. “You have to do omnichannel, but you must be very specific about how much and what you’re doing. My biggest challenge with omnichannel is supplying stock directly from retail stores. It compromises the in-store customer experience. For instance, marketplaces might show up anytime to collect or return stock, which disrupts operations and service quality,” he asserted.
To avoid these issues, Ved recommended separating inventory for online and offline channels. “Let your distribution centers (DCs) handle B2C orders. Don’t disturb the inventory and customer experience in your retail stores unless your system is highly efficient. Mixing the two can lead to product mix-ups, returns of counterfeit items, and other operational nightmares,” he advised.
Returns, particularly in e-commerce and omnichannel setups, are another major concern. “The biggest challenge is when products are ‘in the air.’ A customer returns a product, but it’s neither with the marketplace nor with me — it’s in limbo for 60 to 90 days. By the time it’s resolved, the product is out of fashion, and I’m forced to discount it. This isn’t sustainable,” Ved said.
Additionally, cash-on-delivery (COD) orders significantly worsen return rates. “On our e-commerce platforms like Aldo.in and Victoria’s Secret India, we don’t offer COD. I’m okay losing customers who demand it, because the cost of handling returns and damaged goods outweighs the benefit. Around 40 percent of certain product categories are returned, and with COD, it’s even higher,” he noted.
Ved’s advice to brands navigating these challenges is clear: focus on efficiency and strategic planning. “Omnichannel and quick commerce are necessary, but they need to be executed thoughtfully. Understand your inventory dynamics, streamline operations through DCs, and resist the urge to cater to every demand without considering its impact on profitability and customer experience,” he concluded.
From glittering malls to bustling transit hubs, the industry is rewriting the rules of engagement—transforming shopping spaces into experiential destinations where entertainment, emotion, and exclusivity merge to create something unforgettable.
No longer limited to product displays and checkout counters, these spaces are fast becoming community hubs where cutting-edge technology and curated events keep customers coming back for more. From awe-inspiring architectural designs to interactive installations and personalized experiences, developers and retailers are redefining how customers perceive and interact with retail environments.
Two industry leaders—Ankit Sharma, VP-Leasing, Elan Group, and Amit Butani, Vice President - Strategic Partnerships and Key Projects at Ospree Duty Free—shed light on the strategies and innovations shaping this transformation.
Creating Emotional Connections Through Events
Elan Group, known for its premium retail and real estate developments, believes that emotional connections drive repeat visits. According to Ankit Sharma, “It’s that last memory the customer takes back which brings them back time and again.”
To make this philosophy tangible, Elan regularly organizes immersive events and experiences. Their recent initiatives include:
Ankit elaborates, “We hosted a screening of ‘Singham Again’ for over 900 police officers and their families at Elan Epic, showcasing both collaboration and social responsibility.”
Such events not only draw footfalls but also build a sense of community, transforming malls into destinations rather than mere shopping spaces.
Turning Transit Retail into Experiences
For Ospree Duty Free, the challenge lies in converting hurried travelers into enthusiastic shoppers. Handling over 20 million passengers annually across eight airports, Ospree has introduced innovative strategies to captivate its audience.
Amit Butani explains, “Unlike malls, passengers won’t fly just to shop at duty-free. We need to create moments of delight.”
To achieve this, Ospree launched ‘Project Speed Breakers,’ a series of interactive performances and installations aimed at calming nervous travelers. From magicians and jugglers to meditation handpan players and DJs, these experiences turn departures into destinations.
The results speak volumes. Departure penetration rose from 25 to 33 percent, and despite a 23 percent increase in passenger traffic, sales soared by 44 percent.
Brand Collaborations That Resonate
Both Elan and Ospree have leaned heavily on collaborations to amplify their experiential models.
Elan has collaborated with major brands like Subway to celebrate milestones, such as the opening of its 850th store in India. Sharma reflects, “When Subway’s global CEO visited India, we created an event showcasing Indian celebrations to make it memorable.”
Similarly, Ospree Duty Free has leveraged Bollywood glamour and limited-edition products to entice travelers. “We had Shah Rukh Khan promoting ‘Dunki,’ Sunny Deol for ‘Gadar 2,’ and even gave away luxury cars like BMW X1 and Audi A6 as part of our Shop and Win Carnival,” says Butani.
Ospree also introduced the concept of ‘Duty Free is Now Free,’ offering customers deals that effectively make their purchases cost-neutral through collaborations with brands like Yatra, Myntra, and Amazon.
Technology as the Experience Amplifier
Innovation doesn’t stop at events and collaborations. Technology is at the forefront of the experiential retail revolution.
Elan malls are designed with architectural brilliance, featuring elements like a 40,000-square-foot water body at Elan Epic. Sharma explains, “Post-pandemic, consumers crave socializing spaces. We’ve created landscapes, waterfronts, and hanging pods to deliver that experience.”
On the digital front, Elan has integrated dynamic LED screens showcasing store highlights and limited editions. Plans are underway to launch mobile apps and loyalty programs to further enhance convenience.
For Ospree, AI-driven personalization is a game-changer. Their dynamic promotion engine uses QR code scans to fetch historical purchase data and offer custom discounts. “We send tailored offers to flyers in real time, boosting sales by 2 percent within weeks,” reveals Butani.
Ospree’s super app has also driven pre-orders, growing this segment from 5 to 25 percent of its offline business—an industry-leading metric.
The Rise of Concept Stores and Personalization
Experiential retail also thrives on personalization and niche offerings. Ospree has tapped into this trend by launching concept stores for luxury watches like Frank Muller and pre-owned Rolexes, as well as tech hubs for Apple products and Bose speakers.
Butani emphasizes, “Limited editions and personalization are key. We recently sold a $50,000 bottle of Balmore 1965 whiskey—a rare gem among only 175 bottles worldwide.”
Similarly, Elan focuses on D2C brands like Souled Store and Zouk to offer exclusivity. Sharma notes, “India’s retail culture is about look-and-feel. Offline experiences with D2C brands give customers a reason to visit.”
Innovating Customer Care
Innovation at Ospree extends to well-being-focused projects. Their ‘Hydration Project’ at Mumbai Airport offers free water bottles to arriving passengers—a simple gesture that builds goodwill and brand affinity.
Butani remarks, “This small act of care often translates into long-term customer loyalty. It’s not always about selling; sometimes it’s about making the customer feel valued.”
Future-Proofing Retail Spaces
Looking ahead, experiential retail will continue to evolve. For Elan, future plans include collaborating with world-renowned designers like Benoy, creators of Ferrari World, to build architectural marvels. Sharma envisions malls with hanging restaurants, massive waterfronts, and immersive landscapes that make visits unforgettable.
Meanwhile, Ospree is focused on scaling up AI integration, dynamic pricing, and expanding its product categories. Butani sums up, “The future is about customization, storytelling, and seamless integration of technology to create memorable journeys.”
A New Era for Retail
Experiential retail is no longer a buzzword; it’s the foundation of modern retail strategy. Whether through interactive events, strategic partnerships, or cutting-edge technology, the focus is on creating memories rather than transactions.
As Ankit Sharma puts it, “Retail today is an experience, and experiences are what keep people coming back.”
With malls and transit retail centers embracing this philosophy, India’s retail landscape is set to offer far more than just shopping—it promises to deliver unforgettable stories and emotional connections.
Herbal shampoos are now a favorite for many in India. They are natural, free from harsh chemicals, and gentle on hair. These shampoos use ingredients like amla, neem, and aloe vera, which nourish and protect your hair. They are perfect for daily use and work well for all hair types. Herbal shampoos help reduce hair fall, control dandruff, and add shine without damaging your scalp. Many brands offer affordable and premium options to suit your needs. If you want healthy, shiny, and strong hair, herbal shampoos are the way to go. Here are the 7 best herbal shampoo brands in India.
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Forest Essentials is a trusted name for luxurious Ayurvedic hair care. Their shampoos are crafted using cold-pressed oils and fresh herbal extracts. The brand follows eco-friendly practices, ensuring sustainability at every step. Their formulas are enriched with Ayurvedic herbs like Bhringraj and Mulethi, which deeply nourish hair. Forest Essentials products are free from synthetic fragrances, ensuring a natural aroma. Their shampoos cater to damaged, dry, and weak hair types. They are ideal for those seeking a premium experience with visible results.
Best Products:
Lotus Herbals is a pioneer in creating safe and eco-friendly shampoos for all hair types. Their products combine natural goodness with advanced technology for effective results. Lotus shampoos are enriched with soothing agents like aloe vera and neem. These ingredients calm the scalp and promote healthy hair growth. Lotus Herbals is known for affordable pricing, making quality hair care accessible. Their shampoos are free from harsh chemicals, making them safe for regular use. Lotus also focuses on reducing plastic waste, ensuring eco-conscious packaging.
Best Products:
Biotique brings traditional Ayurveda and modern science together. Their shampoos are rich in natural proteins and vitamins, boosting scalp health. Biotique products are pH-balanced, making them gentle for daily use. The brand uses eco-friendly processes, ensuring minimal environmental impact. Popular ingredients include Kelp, Margosa, and Soya Protein, known for strengthening hair. Their shampoos work well for people facing issues like dandruff, hair fall, or dryness. Biotique also supports sustainability through its biodegradable packaging. It’s a great choice for those who love nature-inspired solutions.
Best Products:
Pilgrim offers shampoos inspired by global beauty secrets inspiration from Korean and French beauty secrets. Their shampoos are designed to target specific hair problems like thinning and dandruff. Pilgrim uses breakthrough ingredients like Redensyl, Anagain, and Tea Tree Oil. These ingredients promote hair growth and improve scalp health. Pilgrim products are dermatologically tested, ensuring safety for sensitive scalps. They are 100% vegan and cruelty-free, adhering to ethical practices. The brand also avoids toxic additives like sulfates and silicones. Pilgrim shampoos offer salon-like results from the comfort of your home.
Best Products:
Jovees is a trusted brand offering high-quality herbal solutions at budget-friendly prices. Their shampoos are formulated to strengthen hair and improve texture. With natural ingredients like Apple, Bearberry, and Ginseng, they promote hydration and shine. Jovees shampoos are suitable for colored and chemically treated hair. The brand emphasizes blending ancient herbal remedies with modern research. Their packaging is eco-friendly, reflecting their commitment to nature. Jovees shampoos are a great pick for everyday use without worrying about hair damage.
Best Products:
Khadi Natural offers authentic handmade shampoos rooted in Indian Ayurveda. Their products are free from artificial colors and synthetic chemicals. Khadi shampoos contain potent herbal extracts like Amla, Neem, and Aloe Vera. These ingredients promote hair strength, reduce dandruff, and prevent breakage. The brand supports rural artisans, empowering them through sustainable employment. Khadi products are suitable for all hair types, including sensitive scalps. Their shampoos are affordable yet effective, providing visible results with regular use.
Best Products:
Just Herbs is known for its clean beauty approach and certified organic products. Their shampoos are crafted with herbal oils like Castor, Coconut, and Argan. Just Herbs ensures transparency by listing every ingredient used. The brand addresses multiple hair concerns like thinning, dryness, and split ends. Their shampoos are safe for colour-treated hair and promote natural hair texture. Just Herbs avoids synthetic fragrances, relying on the natural aroma of herbs. The brand also offers travel-friendly packaging, perfect for busy lifestyles.
Best Products:
Herbal shampoos are a healthier option for your hair. They offer long-term benefits and reduce exposure to harsh chemicals. Plus, they help the environment by using sustainable practices and ingredients.
Herbal shampoos are the perfect choice for healthy and shiny hair. They are made with natural ingredients that nourish your hair and scalp. These shampoos are free from harsh chemicals, making them safe for daily use. They help reduce hair fall, control dandruff, and repair damage. Whether you want a luxurious experience or an affordable option, herbal shampoos cater to all needs. They work well for all hair types and leave your hair soft and manageable. Switching to herbal shampoos can improve your hair’s texture and strength. Give your hair the natural care it deserves with these amazing options.
The public's shift in tastes and reaction to new social tendencies has resulted in a delicious appetite for celebrity-owned alcohol brands. Whether it is whiskey, gin, or tequila, these celebrity-backed spirits are raising the drinking game to another level.
It is important to note that the rising trend of celebrities associated with their alcohol brands is not only about endorsement – but creativity, quality and brand narratives. These new-generation brands enjoy refreshing flavors, stylish bottles, and catchy slogans, which make consumers fall for them in India. Well, if you have boggled your mind wondering which famous celebrities have entered this busy-spirited industry, here are some celebrity-owned alcohol brands in India you may be interested in.
Also Check: Top 5 Cocktail Mixer Brands in India: Mixology Made Easy
According to a recent report alcoholic drinks market has its revenue attributed to India in 2025 will be around $55.3 billion likely to dominate sales in-home consumption. Supermarkets and convenience stores should generate $49 billion; on the other hand, restaurants and bars (out-of-home consumption) stand to generate $6.29 billion. The at-home segment is expected to have an annual growth rate of 3.99 percent within the fiscal years 2025 to 2029.
In comparison with the size, the whole Indian Alcoholic Drinks market is estimated to be 11.6 billion liters in 2025, of which the consumption the home and out of home would be 10.7 billion liters and 895.4 million liters respectively. However, the amount that is related to at-home is expected to decrease to 0.7 percent in 2026. The per capita consumption rate of alcoholic products at home is 7.34 litres and the per capita turnover will reach to around $33.70 in 2025.
Read More: Top 6 Indian Vodka Brands
Top Gin Brands for Martini in India: From Classic to Contemporary
Celebrities are entering the alcohol market for a variety of reasons, including:
Also Read: Top 7 Fruit Beer Brands in India from Citrus to Berries
The first brand that Bollywood actor Sanjay Dutt brought into the spirits market was ‘The Glenwalk’ in June of the year 2023. This scotch whisky brand soon became popular in Asia; they sold over 600 thousand bottles of this drink within seven months and received a Gold Medal at India Wines and Spirits Award 2024. Focused on high malt and grain whiskies, The Glenwalk has emerged from Dutt’s love for whisky and the perspective to open outlets across India and globally.
In 2022 Bollywood superstar, Shah Rukh Khan, with the assistance of his son Aryan Khan propelled ‘D’YAVOL’ a luxurious spirits company. The brand features ‘D’YAVOL Vodka’, Polish vodka produced from single estate winter wheat and filtered through black pearls and ‘D’YAVOL Inception Whisky’, eight best Scottish malts blended Scotch matured up to 12 years. Through the Slab Ventures company, D’YAVOL combines artisanship with luxury and releases luxurious spirits on the market.
Cinema actor Rana Daggubati and composer Anirudh Ravichander together built ‘Loca Loka’, the first Indian tequila brand that unites Indian and Mexican spirits. Produced from selected blue agave and matured in French and American Oak barrels, the brand has a ‘Blanco’ and ‘Reposado’ range in its arsenal. Specifically, it originates from the Jalisco area in Mexico and offers well-married sweet and spicy notes and high-quality production with moderate employment of new technology.
The founder of ‘Yuksom Breweries is veteran actor Danny Denzongpa who already acted in many Indian Bollywood films Yuksom Breweries was founded in 1987 in Sikkim. The brewery is now a 100 crore beer company in India which boasts of clearing more than three million cases every year. Other beers by Denzongpa are ‘Dansberg’ – a medium bitter beer with a solid lager taste, and moderate bitterness on the back palate and ‘Hit beer’ – The number one beer in Sikkim. Yuksom Breweries has a wide choice of beer products: light beer, and stronger beer in the premium segment.
Snoop Dogg alongside Dr Dre released ‘Still G.I.N’ on October 15, 2024, this time using a track titled Still D.R.E. Crafted in America via the copper pot vapor process of distillation, this calls itself an ultra-premium gin — it carries a citrus taste with crisp notes of tangerine, jasmine, and coriander. Distilled from a secret still and consistently blending floral and spice characters, Still G.I.N. is a modern interpretation of this classic spirit boasting a spectrum of flavors for creating cocktails with deep, appealing hues.
In 2019, American singer Nick Jonas, fashion designer John Varvatos for Villa One Tequila and master distiller Arturo Fuentes started the brand. Packed in a golden color bottle and made from 100 percent Blue Weber agave which is harvested after 5 to 7 years along with natural volcanic spring water, it provides a nice smooth taste. Villa One is available in three types of Tequila including ‘Silver’, ‘Reposado’ and ‘Anejo’ the brand focuses on quality and community making it suitable for Tequila lovers and cocktail lovers.
Ryan Reynolds entered the spirits industry in 2018 after purchasing a stake in ‘Aviation American Gin’, a super-premium craft gin with a silky taste. Proudly crafted in New Zealand and originally introduced to the market in 2006, this gin is a Dutch-style gin with nine botanicals which comprise of juniper, lavender, orange peel and cardamom. Currently, the company is under the ownership of the beverage giant Diageo, Reynolds was instrumental in taking gin to the masses, in America, and all this while employing a funny man to introduce the brand in a newspaper comic strip.
‘Casamigos Tequila’ was born in 2013 when Hollywood star George Clooney and his buddies Rande Gerber and Mike Meldman returned from a holiday in the Mexican state of Jalisco. Coined initially as a personal blend to share with friends, it soon became a worldwide hit for its rich, perfect taste of ultra-premium. Produced from 100 percent Blue Weber agave, ‘Casamigos Blanco’ comes with a taste that feels clean with hints of citrus and vanilla. In 2017, the brand was sold for $1 billion.
Celebrity alcohol beverage brands are the new approach in the spirits sector, coupling fame with quality. These brands are not mere sponsorship; they are about innovation, beauty and great narratives. With the rising demand for premium products and services, celebrity endorsement remains a cornerstone in dictating change in this ever-dynamic market, thus making this segment rather exciting and culturally significant than ever before.
India’s retail landscape has undergone a seismic shift over the past decade, morphing from traditional brick-and-mortar stores to omnichannel ecosystems. Brands are now blending offline and online strategies to capture the imagination of consumers.
Tarun Joshi, Founder & CEO of Join Ventures, notes this transformation, "Consumers today no longer differentiate between online-first brands or retail-first brands. What matters is the experience across multiple touchpoints—whether it’s on Amazon, at the airport, or via quick commerce platforms."
This channel-less approach has been instrumental in driving the success of Indian Gifting Portal (IGP) and other brands under the Join Ventures umbrella, now collectively valued at Rs 400 crore. The ability to integrate experiences across mediums is fast becoming a non-negotiable for retail success.
From Skyrocketing Valuations to Grounded Fundamentals
The euphoria surrounding Direct-to-Consumer (D2C) brands in 2020-21 has cooled, leading to a more mature market evaluation framework.
Amit Singhal, Founding Partner of Fluid Venture, reflects on this correction, "In 2021, we saw valuations as high as 8x GMV. Today, founders are more focused on net sales and long-term sustainability instead of chasing inflated numbers."
Investors are now prioritizing fundamentals—product-market fit, unit economics, and the ability to serve Tier II and Tier III markets. Fluid Venture, with its Rs 3-5 crore ticket size, has already backed 10 promising brands, including Bummer and Master Chow, catering to Bharat rather than just urban India.
Premiumization and Gen Z
India’s consumption narrative is anchored in two distinct trends—premiumization and the rise of Gen Z consumers. Harmanpreet Singh, Co-Founder and Managing Partner at Prath Ventures, explains, "Premiumization is a key trend. Categories catering to aspirational consumers—like lab-grown diamond jewelry and healthy snacking—are thriving. Gen Z’s buying patterns, which are radically different from older cohorts, are also driving this shift."
Prath Ventures has already placed bets on Assembly Luggage and Eat Better, highlighting the growing demand for lifestyle and wellness products. While the fund is bullish on Tier II markets, premium categories catering to urban affluence remain its sweet spot.
Technology as the Backbone of Retail Evolution
Retail in India is no longer just about inventory and storefronts; it’s about data, AI, and hyper-personalization. Saurabh Gupta, Founder & CEO of Verismart, emphasizes how technology is reshaping retail strategies, "Businesses are investing heavily in AI-driven data intelligence to deliver hyper-personalized products. From quick commerce to connected experiences, the focus is on automating processes and enhancing consumer engagement."
Verismart has scaled to 580 million consumer touchpoints, enabling data privacy-compliant solutions.
Gupta highlights the dual challenge of balancing personalization with privacy, "Consumers want tailored experiences without compromising privacy. Our decentralized data framework empowers businesses without infringing on user consent."
The Debt Advantage
Financing has emerged as a game-changer, particularly for D2C brands looking to scale. Subramanian MK, Director at Velocity, elaborates, "Equity funding is limited to 1-2 percent of applicants. The real need is working capital financing to help brands expand, especially when they hit revenue ceilings online and need offline presence."
Velocity leverages data from payment gateways and POS systems to assess creditworthiness, offering flexible financing options for both working capital and offline expansions.
The Marketing Conundrum
With digital marketing costs surging, founders are getting creative. Tarun Joshi sheds light on the evolving strategies, "The cost of traffic keeps rising. The only way to beat this is by leveraging data smartly and diversifying ad spend across multiple channels."
Amit Singhal highlights emerging tactics, "Micro-influencers and hyper-local targeting are experimental yet promising alternatives to costly performance marketing campaigns."
Brands are also tapping into cultural trends like live commerce, which mirrors China’s explosive growth in this space. Joshi envisions it as India’s next big retail disruption, "Live sales are embedded in our DNA, from Amway to LIC agents. Technology can scale this into a formidable retail channel."
AI and Beyond
Artificial intelligence is making waves, but experts caution against its overuse. Saurabh Gupta advises a problem-first approach, "AI should solve real problems—enhancing efficiency, cutting costs, or improving consumer experiences. Otherwise, it’s just burning investor money."
Applications of AI in generative content, product recommendations, and predictive analytics are already showing promise. However, Gupta predicts that Artificial General Intelligence (AGI) will take another five years to reach mainstream retail applications.
What Lies Ahead?
While omnichannel retail is now the norm, experts predict a wave of innovations. Harmanpreet Singh points to the Metaverse as a potential disruptor, albeit in its nascent stages. For now, brands are focusing on:
India—The Growth Engine for Global Retail
India’s retail sector is no longer a growth story; it’s a growth engine. Fueled by technology, evolving consumer behavior, and smart financing solutions, the country is setting global benchmarks for innovation and scalability.
As Harmanpreet Singh succinctly puts it, "India’s consumption story is a 10-20 year bet, and we’re just getting started."
Whether it’s premiumization, Gen Z preferences, or AI-driven personalization, India’s retail landscape is primed to redefine global standards. For international brands and investors, the question isn’t whether to bet on India—it’s how soon they can.
Mascara works wonders, transforming your lashes that instantly enhance your gaze. Whether you want volume, length, or curl, the right mascara can do it all. In India, the mascara market is booming, offering both budget-friendly and premium options. Here’s a list of the 8 best mascara brands in India, detailing their specialties, products, and why they stand out.
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Here’s a complete guide to help your eyes sparkle in the winter season.
Read more: Best Winter Skincare Brands in India for 2024
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MAC is a global leader in premium makeup. Their mascaras are designed for people who love bold, dramatic lashes. They focus on quality and provide long-lasting formulas. MAC mascaras are perfect for professionals and makeup lovers alike. The intense pigmentation ensures striking results. The sleek packaging adds a touch of luxury to your makeup kit. MAC is a trusted choice for flawless lashes that stand out.
Best Product: MAC In Extreme Dimension 3D Black Lash Mascara.
Specialty: MAC mascaras are ideal for people who love intense black pigmentation and a luxurious feel.
Maybelline is known for creating affordable, high-quality mascaras. Their innovative formulas deliver great results every time. The brand is a favorite for beginners and professionals alike. Maybelline offers a wide variety of mascaras to suit all needs. Their brushes are designed for easy application. The brand is perfect for everyday wear and glamorous looks. Reliable, budget-friendly, and widely available, it’s a go-to for many.
Best Product: Maybelline Lash Sensational Mascara.
Specialty: Maybelline’s mascaras are great for beginners and makeup lovers looking for budget-friendly options.
Lakmé is India’s most loved makeup brand. Their mascaras are made for Indian weather and preferences. They are lightweight and easy to wear all day. The water-resistant formula works well in humid conditions. Lakmé products are affordable and high-performing. Perfect for daily use or subtle makeup looks. The brand ensures quality and caters to the needs of Indian women.
Best Product: Lakmé Eyeconic Curling Mascara.
Specialty: Affordable and dependable, Lakmé mascaras are perfect for daily use.
L’Oréal Paris blends luxury with affordability. Their mascaras are crafted to suit all lash types. With nourishing ingredients, they care for your lashes while enhancing them. L’Oréal mascaras deliver volume and definition without clumping. The brand is trusted worldwide for innovative beauty products. Their premium packaging and formulas feel luxurious. Ideal for anyone looking for professional results at home.
Best Product: L’Oréal Paris Voluminous Lash Paradise Mascara.
Specialty: Offers high-end results at a mid-range price.
Mars is a budget-friendly brand with trendy makeup products. Their mascaras are lightweight and easy to use. The waterproof and smudge-proof formulas are perfect for long days. Mars caters to makeup lovers who want quality at a low cost. Their products deliver great results without breaking the bank. The fun and vibrant packaging adds to the appeal. A perfect choice for beginners and budget-conscious buyers.
Best Product: Mars Fabulash Mascara.
Specialty: Great for budget-conscious buyers looking for quality mascaras.
Revlon is a trusted name with decades of experience in beauty. Their mascaras are reliable and long-lasting. The brand focuses on comfort and ease of use. Revlon offers products that deliver soft, voluminous lashes. Their buildable formulas are perfect for any occasion. Affordable yet premium, Revlon caters to diverse preferences. Ideal for anyone looking for a dependable mascara.
Best Product: Revlon Ultra Volume Mascara.
Specialty: Ideal for those who want soft, voluminous lashes without compromising on comfort.
Sugar is a trendy brand with bold and innovative products. Their mascaras are designed for dramatic, statement-making looks. The formulas are smudge-proof and waterproof for all-day wear. Sugar is loved for its quirky and stylish packaging. They focus on delivering high-quality results at affordable prices. Perfect for makeup lovers who enjoy experimenting with bold styles.
Best Product: Sugar Uptown Curl Lengthening Mascara.
Specialty: Perfect for creating bold, statement-making eye makeup.
Swiss Beauty is known for affordable yet high-performing makeup. Their mascaras are perfect for daily wear. They offer intense volume and precise application. The lightweight formula ensures all-day comfort. Swiss Beauty products are easy to use and widely available. Ideal for beginners and budget-conscious makeup enthusiasts. A reliable choice for everyday makeup looks.
Best Product: Swiss Beauty Precision Thickening Long Lash Mascara.
Specialty: Affordable mascaras for everyday use that deliver great results.
Beyond classic black, some brands like Revlon and Sugar are redefining mascara with unique shades like brown and blue. Brown mascaras offer a softer, natural look, perfect for daytime or minimal makeup styles. Blue mascaras, on the other hand, bring a playful pop of color, enhancing the eyes and adding a vibrant twist to any look. These shades are ideal for experimenting with your makeup routine without being too bold. Whether you want subtle sophistication or a striking statement, colored mascaras let you express your personality effortlessly. Revlon and Sugar make it easy to stand out with their creative options.
From affordable choices to high-end luxury brands, the best mascara brands in India offer something for everyone. Whether you’re aiming for bold, voluminous lashes or a natural, curled look, there’s a perfect mascara for every preference. Budget-friendly options provide great performance without breaking the bank, while premium brands deliver long-lasting, luxurious results. Whether you're prepping for a casual day out or a glamorous evening, mascaras in various formulas cater to different lash needs. With so many varieties available, finding the right mascara for your beauty kit is easier than ever. Choose one that complements your unique style and mood.
India’s fashion industry is changing in exciting ways. What was once reserved for the elite is now becoming increasingly accessible, thanks to the rise of e-commerce. This shift has bridged the gap between aspiration and affordability, allowing consumers from diverse backgrounds to embrace fashion. As a result, fashion is no longer just for a select few—it has become a space for self-expression for all.
The growth of India’s online fashion market has been a major driver of this change, with the sector expanding by 30 percent annually since 2019. Major national brands, as well as private labels, have tapped into this digital space, offering products across various price points. In addition to traditional brands, digital-first players are disrupting the market with a direct-to-consumer model that appeals to a wide audience. This expansion is reshaping how fashion is consumed, with the focus on accessibility rather than exclusivity.
National brands have quickly adapted to the digital boom, with their online sales surpassing $2.5 billion in FY23. Meanwhile, private labels are filling gaps in the market, offering affordable options that appeal to a broader demographic. These labels, often exclusive to online platforms, allow consumers to explore trendy styles at lower price points. The integration of private labels and established brands in the digital space is making fashion more accessible to a larger audience.
Digital-first fashion brands are gaining significant traction, particularly among younger consumers. With an estimated market size of $10 billion by FY28, these disruptors are pushing the boundaries of innovation, focusing on speed and agility to meet fast-changing trends. They cater to niche markets, including ethnic wear, jewelry, and other fragmented categories, helping bridge the gap between tradition and modernity. As these brands gain momentum, they continue to redefine what it means to be fashionable and affordable in today’s digital-first world.
One of the key shifts in fashion today is its role in self-expression. The younger generation views fashion as a way to represent their unique identity. Online platforms offer a wide range of styles, sizes, and cultural influences, allowing individuals to explore their personal style without the limitations of traditional shopping. Digital-first brands, in particular, are catering to these emotional and social needs, ensuring that fashion is not just about clothing but about creating an authentic personal narrative.
Fast fashion has played a central role in democratizing style. By quickly turning runway trends into affordable, mass-market products, fast fashion has made it possible for consumers to stay on-trend without breaking the bank. The convenience of online shopping, combined with frequent sales and easy returns, has further simplified the process of buying trendy clothes. This model has redefined the fashion experience, making it more accessible to a broader audience and allowing consumers to experiment with their style.
Affordable fashion empowers individuals by offering them the ability to experiment with style and express their personalities. With endless options at their fingertips, consumers are no longer limited by their budget. Online shopping has made it easier than ever to personalize wardrobes, whether it’s mixing high-end pieces with budget-friendly finds or embracing new trends. This shift is not just about what people wear; it’s about creating a sense of confidence and individuality.
The digital revolution has made fashion a space for everyone, breaking down the barriers of exclusivity and affordability. As e-commerce continues to grow, it offers greater opportunities for consumers to explore personal style in new and exciting ways. Fashion in India is no longer about fitting in—it’s about expressing individuality. The future is inclusive, diverse, and accessible to all, regardless of background or budget.
Authored By
Deepak Bansal, Director, Cantabil Retail India
Cocktail mixers are slowly making themselves indispensable part of the rapidly developing Indian beverage market as they serve as an all-in-one package for making yummy cocktails at home. The offered flavors allow to create beloved and traditional cocktails as well as other mixes that the owner of the bar does not necessarily have to be a professional bartender to create.
It is with this context that many of the existing Indian brands are taking their cocktail mixers a notch higher by using fresh locally sourced ingredients. These brands are based on improvement of the drinking experience through offering special, intensively flavoured and varied choices adapted for different tastes – from fresh, sharp citrus to sweet fruits and exotic spices.
Also Check: Top 6 Indian Vodka Brands
The current size of the cocktail mixers market is $11.88 billion as of 2024 and it will be expanding at a CAGR of 6.8 percent from 2025 to 2030. This growth is due to increasing consumption trends and the development of the sectors in beverages. There will always be a sufficient market for well-made mixers given the current and further cocktail consumption developments.
Read More: Top Gin Brands for Martini in India: From Classic to Contemporary
Here are some tips for using cocktail mixers:
Combined with a lively shake, all the ingredients become cold and mixed to achieve better results. Shaking is most appropriate on those cocktails with fruits or more amount of mixer added to it.
Stirring is best used with spirit-based drinks, and that’s assuming there aren’t any fruits or vegetables involved, in which case you first muddler, and then stir.
Muddling is a technique whereby fresh fruits, herbs or spices are pressed briefly in the base of a glass or shaker, usually using a wooden muddler. This puts pressure on the ingredients, thereby releasing juices and such essential oils as marinate the cocktail powerfully.
This ratio serves as a standard for making sour-based cocktails and is composed of two parts liquor, one part sweet, and one part sour. Of course, you can play with the parts pro rata if you wish to have a different flavor: more or less sweet.
Also Read: Best Cottage Cheese Brands in India: Cottage Cheese Is the New Dairy Hero
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Jimmy’s Cocktail Assorted Set includes eight great alcoholic beverages, each in 250 ml and made from fresh products. The brand is associated with bolder and more unusual drink mixes and there are cocktails, both spicy mojito and fruit daiquiri. There’s also a range of juices such as Cosmopolitan, Mango Chilli Mojito and Bloody Mary and they also have interesting non-alcoholic beverages. Their recent work on sleep owl is also added which gives a tasty shot of espresso martini with equal quantity of fruits and botanicals.
Key Features:
Sepoy & Co. also has a list of gourmet cocktail mixers that are modelled around the spices and the local taste buds: tamarind margaritas and compotes of spices. From the natural and organic botanicals, free from artificial additives, each 100 ml serves less than 5g of sugar and only 22 kcal. It also offers tonic water and other mixers like ginger ale and lemonade which have received international awards, making Sepoy & Co mixture to be among the best mixtures in India.
Key Features:
Jade Forest provides a range of tonic waters and mixers that are as sophisticated as Jin, free from artificial sweeteners and low in sugar. As their philosophy suggests, from branch to bottle, the brand offers a unique stimulating flavor of the grapefruit tonic water with tonic and fresh grapefruit added to the composition. Some other common bring variants are Elderflower Tonic Water, Indian Tonic, Club Soda and Ginger Ale. Designed to complement Garnish and Thoroughbreds, their mixers contain selective botanicals to provide a crisp, tasty drink.
Key Features:
Swa Artisanal Syrups provides artisanal rum cocktail syrups with no preservatives and pure, natural ingredients for true taste. All these models are excellent for cocktails, non-alcoholic beverages, and cold coffee drinks. This set includes Mojito Mint and Mango Passion; both are 250 ml servings each for 12 bottles.Tthey are versatile, simple to make, and excellent for entertaining, Swa’s syrups are a decent suggestion for anyone trying to find a liquor companion.
Key Features:
Svami has shaken up cocktails with its range of alcohol-free mixers which it extracts from natural Indian resources. Legend of low caloriekvärld, Svami serves tonic waters including; Cucumber and grapefruit tonic or the 2-Cal colas which is a sweetener-free tonic. The brand currently boasts salted lemonade, ginger ale, and also soda water, all made from natural constituents. It was created in Mumbai, during the gin craze, and has grown into a well-loved producer of high-quality, natural, and affordable mixers.
Key Features:
Being chemistry products with natural and natural-based ingredients,-Packaged with intense flavours, these mixer brands respond to new consumer trends: low calorie. Flavoured alcohols are a good fit for people who are discovering cocktails and exotic beverages, they have become necessary additions to home cocktail bars due to their contribution to improved drinking experiences.
Picture this scenario: Neha, a working professional who is usually pretty tied up with meetings and other work-related commitments, steps into a sleek, state-of-the-art shopping mall. As she approaches her favorite clothing store, her smartphone buzzes with a personalized welcome message and a curated list of items based on her online browsing history. Inside, a sales associate greets her by name, already aware of her style preferences. Later, she tries on a dress she's been eyeing online, checks store inventory on a touchscreen mirror, and decides to have it delivered to her home. On her way out, she uses the store's app to order a coffee from the mall's artisanal café, picking it up without waiting in line.
While it may seem like a futuristic fantasy, this is the new reality of retail that we’re witnessing. 21st-century shoppers have front-row seats to a dramatic transformation, evolving from traditional brick-and-mortar stores to the dynamic realm of e-commerce. The future lies in seamlessly blending physical and digital channels for a unified shopping experience. This resurgence of omnichannel retail redefines customer engagement, leveraging technology and data to create personalized, convenient experiences. Those who master the integration of bricks and clicks will thrive, turning every interaction into an opportunity to delight customers.
There was a time when shopping was a purely physical experience. Customers would visit stores, interact face-to-face with sales staff, touch and feel products, and even engage in the art of bargaining. Retailers would entice shoppers with personalized service, offering refreshments and exclusive in-store promotions. This traditional model fostered a sense of community and personal connection between brands and their customers.
As technology advanced, we witnessed a seismic shift towards digital commerce. The convenience of shopping from anywhere, at any time, with just a click revolutionized the retail industry. E-commerce giants emerged, threatening the very existence of physical stores. The pendulum had swung from bricks to clicks.
However, the retail world is now experiencing another paradigm shift. Consumers are demanding more than just convenience – they want an integrated, seamless experience that combines the best of both worlds. Enter the era of phygital retail: a harmonious blend of physical and digital shopping experiences.
Omnichannel retail strategy is not just about having multiple sales channels; it's about creating a cohesive, interconnected ecosystem where customers can seamlessly transition between online and offline experiences. This approach expands reach, redefines retail spaces, and explores new distribution models, breaking down geographical barriers.
The benefits of this strategy are manifold:
As the lines between entertainment and commerce blur, we're witnessing the rise of ‘shoppertainment’. Interactive shopping experiences, such as in-video shopping and shoppable social media posts, are becoming increasingly popular. These engaging formats not only capture attention but also drive conversions in a highly competitive digital landscape.
Simultaneously, there's a growing emphasis on sustainability in retail operations. Consumers are becoming more environmentally conscious, and retailers are responding by investing in smart technologies to enhance efficiency in fulfillment while reducing carbon emissions. This includes developing more sustainable delivery and return processes, aligning with the values of modern, eco-aware shoppers.
The ultimate goal of omnichannel retail is to create a unified brand experience. Whether a customer interacts with a brand online, in-store, or through social media, the experience should be consistent, seamless, and reflective of the brand's core values.
This unified approach not only enhances customer satisfaction but also drives brand loyalty. When customers feel understood and valued across all touchpoints, they're more likely to become brand advocates, driving both repeat business and word-of-mouth marketing.
As we look to the future, it's clear that the most successful retailers will be those who can effectively blend the physical and digital realms, creating immersive, personalized shopping experiences that resonate with the modern consumer. The resurgence of omnichannel retail isn't just shaping the shopping landscape – it's revolutionizing it, one seamless interaction at a time.
In this new era of retail, the power truly lies in the hands of those who can master the art of bridging bricks and clicks, creating a shopping experience that's as dynamic and multifaceted as the consumers it serves.
Authored By
Dr Mahesh M, CEO, Creaticity
It is important to note that innovation is rife in India’s spirits scene with flavored vodkas embodying spirits from all over the world while at the same time reflecting flavors distinctively Indian. Even originally a colorless and odorless alcoholic drink with its origin in Russia, Sweden and Poland, vodka has undergone a thru and thorough transformation in the hands of Indian distilleries by employing local fruits and spices has given this global favourite a cultural twist.
Historically produced using fermented sugars found in potato, rye or wheat, vodka is enjoyed for its nearly flavorless canvas. Indian brands could take it to a new level of creativity through their incorporation of flavors that are modern-day friendly. This article helps to find the leading and most innovative Indian vodka brands that are changing the spirit by adding a local flavor.
Also Check: Top Gin Brands for Martini in India: From Classic to Contemporary
It is estimated that, by 2025, the Vodka market in India is expected to reach a market size of $38.2 million, out of which $37.0 million is expected of its consumption at homes through supermarkets as well as convenience stores. Street vending sales, which can be attributed to restaurant and bar sales account for a lesser portion of $1.2 million. The at-home segment is anticipated to grow steadily and has an estimated 2.30 percent annual growth rate (yearly CAGR) throughout 2025-2029 due to higher consumption of vodka at home.
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Vodka can be enjoyed in several ways, each offering a unique experience:
Serving vodka without any accompaniment such as ice and other beverages is another method that was used traditionally in order to enable an individual to enjoy the quality of the vodka by the kind of its taste and smell. They can be enjoyed when sipped slowly from a tumbler glass to get the best out of the drink.
Courtesy of chilling, the vodka is smoother and denser, and its alcohol content is less pungent. This is best taken by pouring it over ice in a tumbler glass, or serving the bottle on ice.
Vodka as a spirit can be used to great effect in cocktails: the purity of the vodka lets it add depth to other ingredients without dominating the cocktail. There are several Vodka drinks; the Vodka Tonic, Bloody Mary and the Cosmopolitan.
Make your own infused vodka by putting thyme, cucumber, coconut, mint or blackberries directly into a glass jar of vodka. Seal and let it mature, or infuse it for special and individual tastes.
Upgrade your vodka with a garnish like a lemon or lime twist, mint sprig, an orange slice, a cucumber slice or cranberries depending on what complements the particular vodka tasted.
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Spearheaded by Hermes, an Indian company, Red Bliss Vodka is the utmost rich, smooth, and has a flavour that contains pure grain. Filtered five times and offering consumers a very fine quality vodka, it is smooth and has a great taste. It contains alcohol of 42.8 percent ABV, Red Bliss is the best companion for parties and other social events. Being very pure and smooth it occupies one of the top ranks in the Indian affordable vodka segment in such a cutthroat competition.
Key Characteristics:
Smoke Lab Vodka is a new generation brand from Smoke Lab that targets the millennial and the Gen Z consumers of the Indian market The vodka is distilled five times and produced using a modern method of charcoal filteration. When it comes to style, Smoke Vodka has got it nailed, based largely on its rather unique bottle. The Aniseed version takes after the Indian spice, fennel and liquorice, with a shocking, enjoyable taste that comes with a 40 percent ABV.
Key Characteristics:
Magic Moments Vodka is a Russian vodka product produced by Radico Khaitan which is one of the largest distillers in Asia it is a triple distilled, gluten-free vodka made from rice grain. The green product known for its smooth texture with a hint of spice is available in eight flavors: Green Apple, Orange, and Chocolate amongst others. This high-proof, economically-priced vodka coming from a third party has carved a niche for itself in the hearts of consumers in up-and-coming nations, especially the ones in India.
Key Characteristics:
Rahasya Vodka, produced by Blisswater Industries, is a vodka, the flavor and quality of which protect the ancient recipes of Indian cuisine. It has been prepared from special quality corn and wheat grains purchased from Punjab and it gives a light and calm taste as it is refreshing and can be drunk either directly or as a mixer for many cocktails. Rahasya cocktail originated from Goa, India and the packaging of the same bottle has a royal blue and gold touch, which sums up the Indian anticipation.
Key Characteristics:
Romanov is an India-made vodka owned by United Breweries Ltd or UBL, and has a Russian-sounding name. The vodka is cheap and popular with the young and in bars and pubs that want to offer the best of vodka at affordable prices. Romanov is available in four flavors: Premium, Orange, Lemon, and Apple, and has found its place easily in India’s vodka market. Because of its tastefulness and affordability, this condiment is well-loved by many, it is especially popular among people inviting few guests and families during special occasions such as parties and so on.
Key Characteristics:
Fuel Vodka, part of the Seagram product range owned by Pernod Ricard, is a superior quality vodka blended from fine grains and subject to quadruple distillation to make it astoundingly pure and incredibly smooth. Using a special carbon filtration system, it avoids the bitterness with the fruity and smooth texture on the mouth and mild flavor. Fuel Vodka is clear with a 42.8 percent ABV targeted at the latest generation, ideal for mixing cocktails or for shots. Coming in different tastes, it is one of the most recognized vodka in India.
Key Characteristics:
The vodka sector in India strikes a balance between tradition and modernity and can be best suited for consumers of all types. From the easy-going, multipurpose types to the special locally flavored types, these vodkas enhance the experience. On the rocks, in cocktails, or distilled with flavors, Indian vodkas are benchmarking global flavors with cultural heritage intact.
Mustard oil has been a kitchen staple in Indian homes for generations. Known for its strong aroma, rich flavor, and numerous health benefits, it is more than just a cooking oil. It is a tradition. Whether you’re frying crispy pakoras or making a flavorful curry, mustard oil adds that perfect touch. Here, we list the 7 best mustard oil brands in India that bring quality, taste, and trust to your table.
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Mustard oil is more than just a cooking ingredient. It is packed with health benefits. It contains omega-3 fatty acids, antioxidants, and essential nutrients. These help improve heart health and boost immunity. Mustard oil is also great for skin and hair care. Its rich nutrients nourish and protect.
The oil has a unique flavor and strong aroma. This makes it perfect for Indian cooking. It enhances the taste of curries, pickles, and fried dishes. Mustard oil is also used in traditional massages. It soothes muscles and improves blood flow. In many households, it is seen as a health booster. Its natural properties make it a favorite for everyday use. Whether in food or beauty routines, mustard oil offers multiple benefits. It’s a true staple in Indian homes.
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Here are the best mustard oil brands that stand out for their quality, flavor, and value.
Emami Healthy & Tasty Mustard Oil is a favorite for its consistent quality and taste. The oil is processed using a unique cold filtration technology, preserving its nutrients and aroma. It’s perfect for both cooking and pickling.
Specialty: Balanced aroma and taste
Saffola is a trusted name in health oils, and their mustard oil is no exception. It is double-filtered, ensuring purity and freshness. With a mild aroma, it’s perfect for cooking light, healthy meals without overpowering the dish.
Specialty: Double filtration for purity
Fortune Kachhi Ghani Mustard Oil is known for its authentic taste and strong aroma. The oil is extracted using the traditional cold-pressed method, preserving its natural nutrients. It’s a go-to choice for deep frying and pickling.
Specialty: Strong flavor and rich aroma
Dabur is a household name, and their mustard oil is loved for its purity and natural taste. The oil is extracted from carefully sourced mustard seeds and is free from chemicals. It’s an ideal choice for cooking, skin care, and hair care.
Specialty: 100% natural and pure
Dalda is one of the oldest and most trusted brands in India. Their mustard oil is known for its affordability without compromising quality. It has a strong flavor, making it ideal for traditional Indian recipes and pickling.
Specialty: Budget-friendly and versatile
Tata Sampann’s mustard oil brings trust and quality. Extracted using the kachhi ghani process, it retains the natural goodness of mustard seeds. Its balanced flavor makes it perfect for modern and traditional dishes.
Specialty: Premium quality
Dhara Mustard Oil is a household favorite, known for its rich flavor and natural goodness. The oil is packed with nutrients, making it a healthy choice for cooking. It’s versatile, affordable, and available in various pack sizes.
Specialty: Rich flavor for everyday cooking
Each brand has unique qualities that make it stand out:
Mustard oil enhances the taste of Indian dishes like curries, chutneys, and pickles. Its nutty and pungent flavor is loved in Bengali, Punjabi, and Rajasthani cuisines. From frying to tempering, these brands offer oils that can handle it all.
Mustard oil is an essential part of Indian kitchens. It is versatile and used for many purposes. Whether for cooking, skincare, or traditional remedies, it has many benefits. Its strong aroma enhances curries, pickles, and fried foods. Mustard oil is also great for massages and skincare. It improves blood circulation and nourishes the skin. India has many trusted mustard oil brands. These brands focus on quality and purity. Each offers something unique, from health benefits to authentic taste. Whether you prefer mild or strong flavors, there’s a brand for you. Choosing the right mustard oil is important. It should match your cooking style and health needs. These 7 brands bring the best options to your home. Use them to enjoy the authentic flavors of India in every meal.
Planning a party without alcohol? Don’t worry! Non-alcoholic drinks are here to add flavor and fun to your celebrations. These drinks come in a variety of unique flavors, from herbal blends to fruity delights, making them perfect for every guest. They’re refreshing, healthy, and easy to serve, ensuring everyone has a great time. Plus, they’re versatile enough to create exciting mocktails. Whether it’s a family gathering or a night with friends, these drinks guarantee good vibes and inclusivity. Let’s dive into the seven best non-alcoholic drinks to make your party memorable, tasty, and completely hangover-free this season!
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Feragaia is a Scottish brand known for its bold and earthy flavors. It’s crafted using 14 carefully chosen botanicals, offering a taste that’s truly unique. The drink is entirely free of added sugar and artificial ingredients. It’s also distilled sustainably, making it a great choice for eco-conscious party lovers. Feragaia offers a complex flavor profile with hints of citrus, spice, and a touch of earthiness. Perfect for those who enjoy a bold and aromatic drink. Feragaia is a premium yet worthwhile addition to your party.
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Pentire hails from Cornwall and celebrates coastal botanicals. It’s ideal for nature lovers and those seeking refreshing flavors. This drink focuses on health, being low-calorie and completely alcohol-free. It’s crafted to provide a clean and invigorating taste. Pentire comes in varieties like Seaward and Adrift. Seaward offers zesty grapefruit and herbaceous notes, while Adrift features sage and citrus undertones, it’s a refreshing option worth every sip.
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Seedlip is a pioneer in the non-alcoholic spirits industry. With a sophisticated approach, it’s perfect for mocktails and straight sipping.: Made from natural ingredients, it’s free of calories, sugar, and artificial flavors. A perfect guilt-free indulgence! Seedlip offers three core variants: Garden 108 (herbal), Spice 94 (aromatic spices), and Grove 42 (citrus blend). Each is crafted to suit different moods making it a luxurious yet versatile party essential.
Aplós blends plant-based ingredients with calming adaptogens. It’s designed to enhance relaxation while keeping you alert. This beverage is crafted with functional botanicals like hemp extract, promoting a calming yet uplifting experience. Aplós offers a citrus-forward flavor profile with subtle hints of herbs and mint. It’s light and refreshing, making it perfect for long evenings. Aplós is a premium choice for those seeking wellness and taste.
Ghia is inspired by Mediterranean aperitifs. It’s bold, slightly bitter, and packed with botanical goodness. Completely vegan and free of added sugars, Ghia is an excellent choice for health-conscious guests. The drink has citrusy notes combined with rosemary and ginger. It’s bold and perfect for pairing with light snacks, making it a chic and flavorful addition to your drink menu.
Figlia focuses on celebrating connections and conversations. It’s crafted with natural ingredients and a unique vision. It’s a women-led brand emphasizing inclusivity and shared experiences. Figlia is free of artificial sweeteners and crafted sustainably. Figlia’s Fiore has a tart and floral flavor profile, with notes of rose, citrus, and bitter orange. A perfect toast to friendships. It’s worth it for its taste and values.
Wilfred’s is a vibrant aperitif crafted in the UK. Its unique combination of natural botanicals makes it stand out. This drink is vegan, gluten-free, and low in sugar, making it a healthy yet flavorful choice for your party. Wilfred’s has a refreshing citrus base with a hint of rosemary and bittersweet orange. It’s ideal for serving with tonic water, it’s both affordable and delightful.
Try these easy mocktail ideas with your non-alcoholic drinks:
This party season, switch things up with these fabulous non-alcoholic drinks. From Feragaia’s earthy tones to Figlia’s floral charm, there’s a drink for every mood. These beverages aren’t just delicious; they’re also healthier and more inclusive. So, grab your favorite bottle and let the celebrations begin. Cheers!
Martini drink has come through numerous changes since its historical past. Originally, up to the early twentieth century, it was prepared with sweet gin and sweet vermouth. Progressively the “dry” martini was created, consisting of equal parts of dry gin and dry vermouth. Recently, however, “dry” has come to mean a gin that is mixed with little or no vermouth today which although a common topic for debate.
To show how a drier gin can change the martini we have collected several opinions for this purpose to show how even slight differences in gin and vermouth will alter the drink. This guide is a step-by-step analysis of the finest Gin brands for martini in India which allows you to spend less yet get the finest cocktail in the market.
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Martini is an evergreen classic cocktail that is prepared using gin or vodka, dry vermouth therefore very popular among cocktail lovers.
Martinis are normally taken with either gin or vodka. The only other item is called Vermouth, which actually is a kind of wine product, fortified wines in fact. Vermouth is produced as being either dry or sweet. Some martinis insist on dry vermouth.
There are two ways of serving Martinis they inhale straight up, and the other one is the Martinis on the rocks. A classic martini which is the most commonly ordered drink, is enjoyed in a martini glass. The rocks martini is served in rocks glass.
It means that, if, while ordering the rocks with the martini, one wants the remaining ice in the shaker. In this kind of instance, pour the martini into the martini glass of the client and pour the remaining rocks into another glass for them to drink.=
Martinis can either be with olive or twist decoration. Twist is a lemon peel, not lime at all! Making lemon rind is relatively simple – you just have to take a piece of lemon and, pulling it off, separate the rind from all the pulp and juice. That’s where some bars go a step further and use a specific apparatus to make fancy turns that hang on the rim of the glass.
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Bombay Sapphire is a flexible, easy-to-inhale gin that is prepared with botanicals such as juniper, liquorice, and almonds. These are Bombay Sapphire East which adds Asian spices and botanicals, Bombay Dry Gin and Premier Cru Murcian Lemon which has more citrus contents. In martinis, it offers a juniper, lemon flavored taste, herbaceous accents, and a touch of saltiness. Tasters noted that its aftertaste is cool and flavour profile is levelled and while the intensity and richness were credited as beefy some thought it made for a robust spirit for cocktails.
Greater Than Gin is the first gin made in India, belonging to the London Dry style and containing nine ingredients: juniper, lemongrass, ginger, and orange zest. Online, people said it is perfect for martinis because of its citrus notes and lack of any kind of bitter or oily finish as it is smooth in its taste. The complexity of botanicals such as coriander and chamomile raises its level of ease of usage, it is ideal for creating dry martinis and other cocktails.
One that deserves a special place on the bar is Stranger and Sons, a craft gin from Goa, India; Gondhoraj lime, coriander, black pepper, and cassia bark form the base of the gin’s botanicals and produce an aromatic, spicy gin with traces of citrus. A quite popular beverage due to its warm, nutmeg-like feel and sweet, cinnamon taste. This gin is ideal for the standard splash, with orange-mint syrup, for the gin’s bouquet remains intoxicating and its flavors unbeatable across the country.
Hapusa meaning Juniper in Sanskrit is a strong and crisp flavored gin from Nao Spirits incorporated with actual Himalayan Juniper –the first in the world to have used this. With hints of native Indian flora that include the spice flavor of turmeric, the fruity flavor of mango, and the sharpness of ginger, cardamom and Gondhoraj lime, it has a deep woody taste with traditional Indian ingredients. Bottled in a 1000 litre copper still, Hapusa’s personality leaps out as a stand-alone gin or as a mixed drink over tonic to bring out its bouquet.
Jaisalmer Indian Craft Gin from the production house of Radico Khaitan is a perfect blend of conventionalism and contemporary. About the Indian state’s city, this brand offers 11 botanical ingredients from which millennials are made from coriander, vetiver, Darjeeling green tea, and lemongrass among others and cubeb pepper. Julene is central to it and it has a taste of citrus and liquorice. Jaisalmer gin is an extreme pleasure for those who use to take their drinks in exotic cocktails and it is the triple distil gin that gives the rich aromas that people feel in every drop of this gin.
Monkey 47, a gin made in Germany’s Black Forest is made from 47 ingredients including juniper, lingonberries, elderflower and spruce shoots. It possesses an opportunity of 47 percent ABV and hence has a complex taste with floral, fruit, and herby flavor. The limited Distiller’s Cut 2022 brings the woodruff flavor into the Non-Alcoholic beverage much as it brings light and the delicious natural and spicy scent of cinnamon and nutmeg. That Monkey 47 is quite expensive does not make it any less special, and it remains one of the best gins to try out.
Tanqueray Gin, a gin that has been manufactured since 1830 by Charles Tanqueray has remained a Standard London Dry gin. The taste and smell are traditionally crisp notes of juniper sustain additional flavors of angelica root and coriander, as well as a rich note of liquorice which makes it perfect for cocktails. Extension flavours such as Rangpur, the Indian lime twist and No. TEN, which carries the citrus boldly brings balance. As one of the most successful alcoholic beverages in the world, Tanqueray is an incomparable gin brand and popular among those people who cannot imagine their bar without quality gin.
The increasing demand for an improved gin has emerged as India’s newfound love for priced martinis grew. Ranging from shelf standards of London Dry that anyone acquainted with gin would recognise to craft concoctions brewed with practically anything found in the region of the world, there are enough types of gin to suit anybody’s taste buds. You may want something straightforward, such as a dry martini, or something exotic to mix it up; the correct mixer will make all the difference. Learn about these versatile spirits to improve ways of making the most of your martinis.
India's smartphone market is on the brink of an exciting transformation. Experts predict a 6 percent growth in 2025, as improving consumer sentiment and strategic government initiatives fuel the country’s mobile phone sector. With 2024 already showing record-breaking trends, the market is set to break even more milestones. Here’s a closer look at why India’s smartphone industry is becoming a global powerhouse.
India’s rise as a smartphone giant is no longer just a prediction—it’s a reality. According to the latest Counterpoint Research report, the country has solidified its position as the second largest smartphone market globally by volume and third largest by value. In the third quarter of 2024 alone, India’s smartphone market grew by 3 percent in volume and an astounding 12 percent in value, setting new records for a single quarter. The smartphone sector is now on track to surpass a $50 billion retail value as it continues to flourish.
This growth isn’t just a statistic; it reflects a massive shift in consumer behavior, with a premiumization trend taking hold across the country. Consumers are increasingly opting for high-end, feature-rich devices, with the demand for premium smartphones soaring in tier-3 and tier-4 cities.
But it’s not just consumer demand driving growth—production numbers are skyrocketing, too. India’s mobile phone production surged by a jaw-dropping 2,000 percent from Rs 18,900 crore in 2014-15 to an estimated Rs 4.10 lakh crore in FY24. This explosive growth is primarily attributed to the Production-Linked Incentive (PLI) scheme, which has incentivized domestic manufacturing and reduced reliance on imports.
2025 is set to be a game-changing year for Indian smartphones. As 5G technology continues to expand, OEMs (original equipment manufacturers) are gearing up to launch new devices, including models under Rs 10,000 to tap into the rapidly growing budget segment. The focus is on bringing cutting-edge features, including AI capabilities, into affordable smartphones.
5G and AI smartphones are expected to see a 21 percent YoY growth in 2025, fueled by Chinese smartphone brands entering the low-tier market with value-for-money AI-enabled devices. As 5G becomes a cornerstone of smartphone innovation, manufacturers are not just focusing on urban areas—they are also making strategic inroads into smaller cities, where there’s immense untapped potential.
India’s smartphone industry is not just booming on the domestic front—exports are seeing unparalleled growth as well. From April to November 2024, electronic exports surged by 27.4 percent, reaching $22.5 billion, with smartphone exports increasing by an impressive 45 percent. Leading global brands like Apple and Samsung are expanding their production bases in India, further driving this export growth.
In November 2024, India achieved a historic milestone: smartphone exports surpassed the Rs 20,000 crore mark for the first time in a single month, with Apple leading the charge. The international recognition of Indian smartphone manufacturing is a testament to the sector’s resilience and innovation.
While India’s smartphone market continues to grow across all price segments, there’s a noticeable shift in consumer preferences. Let’s break it down:
The growth isn’t just happening in brick-and-mortar stores; online sales are booming, too. According to IDC’s latest data, shipments to online channels grew by 8 percent YoY, with online sales now representing 50 percent of the market share. Smartphone brands are increasingly shifting their focus toward e-commerce, capitalizing on the growing preference for digital shopping.
Motorola and Vivo are making significant strides in the online space, with Motorola breaking into the top-five vendor list, while Vivo’s T series models have seen strong performance.
As we look ahead to 2025, the Indian smartphone market is brimming with opportunities. Government initiatives, such as the PLI scheme, and the growing demand for 5G and AI-driven devices, will continue to propel the industry to new heights. Additionally, the surge in smartphone exports is a sign that India is becoming a global manufacturing hub, not just for domestic consumption but also for the world.
With the premiumization trend in full swing, smartphone makers are expected to increase their focus on the premium and entry-premium segments, while continuing to offer affordable 5G smartphones to tap into the budget-conscious mass market.
The Indian smartphone market is no longer just growing; it’s evolving. With new technologies, rising consumer aspirations, and government support, the industry is set for an even brighter future. If you’re looking to invest in the future of tech, the Indian smartphone market is where the action is.
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