Powerpuff Girls enter social messaging with LINE

Avvatar, the sports nutrition brand owned by Parag Milk Foods, has partnered with the digital entertainment show India’s Got Latent as its official sponsor, aiming to strengthen its connect with younger audiences through digital content.

The association is part of the brand’s broader marketing strategy as demand for protein-based nutrition products continues to grow among a wider consumer base beyond fitness enthusiasts and professional athletes.

The campaign has been conceptualised and executed by Django, Avvatar’s creative and strategic agency partner. It will feature integrated brand placements and content-led activations across digital platforms to enhance audience engagement.

Commenting on the partnership, Akshali Shah, Executive Director, Parag Milk Foods said, "At Avvatar, our vision is to build India's leading sports nutrition brand by consistently delivering high-quality products and engaging meaningfully with consumers.

As the category continues to evolve and become increasingly mainstream, we need to be present on platforms that command attention and connect with large audiences. This sponsorship reflects our commitment to building a strong consumer brand that remains relevant, visible, and connected with the aspirations of modern India."

Shivang Shah, founder, Django shared, "The objective was to identify a platform that reflects the changing media consumption habits of young India. India's Got Latent has built a highly engaged audience and emerged as a significant cultural property in the digital ecosystem. For Avvatar, this association provides an opportunity to strengthen brand salience, expand consumer reach and reinforce its leadership ambitions in one of India's fastest-growing nutrition categories."

With this partnership, Avvatar aims to increase brand visibility among digitally engaged consumers while reinforcing its position in India's expanding sports nutrition segment through targeted content and entertainment-led marketing initiatives.

Netflix is expanding the brand licensing footprint of KPop Demon Hunters as the animated title completes its first anniversary, with a global rollout of licensed merchandise across multiple product categories.

The anniversary programme includes collaborations with several global brands spanning footwear, toys, collectibles, accessories, skincare, and fan experiences, reflecting the growing popularity of the franchise.

As part of the rollout, Vans will introduce a new Golden-inspired collection later this summer. Mattel will begin early sales of its KPop Demon Hunters fashion and singing dolls from June 22 through participating retailers worldwide, including Amazon, Target.com, and Walmart.com in the United States, with the complete range scheduled to launch in stores and online in August.

Hasbro will also release KPop Demon Hunters Furblets featuring Demon Saja and Derpy Tiger. Early online purchases begin on June 22 through participating global retailers, including Amazon and Walmart.com in the United States, while the complete product line is expected to arrive in stores and online in late July and early August.

Jazwares is set to launch KPop Demon Hunters Squishmallows and Derpy Tiger plush toys. Fans will be able to pre-order the products online from June 22 through participating retailers worldwide, with the full collection becoming available from August 1.

Global fandom company Bemyfriends is marking the anniversary with a second official KPop Demon Hunters merchandise pop-up tour that will continue across multiple cities for the rest of the year. The pop-up stores are scheduled for locations including Seoul, Hong Kong, Jakarta, Taipei, Frankfurt, Dubai, Los Angeles, Tokyo, and additional cities. Actors Kevin Woo and Ken Jeong recently visited the Seoul pop-up.

As part of an expanded collaboration, Korean skincare brand AUNA will launch its Gonna Be Glowin' campaign, accompanied by a music video showcasing its latest KPop Demon Hunters-branded skincare collection.

Lifestyle accessories brand Loungefly, owned by Funko, has also unveiled a new collection inspired by the franchise. The range includes a Saja Boys mini backpack, crossbody bags, a Derpy-themed crossbody bag, and mystery mini backpack charms.

Adding to the licensing expansion, a LEGO set featuring Derpy Tiger and Sussie Bird has also been announced, further broadening the franchise's consumer products portfolio.

Sony MAX is set to celebrate the 25th anniversary of Aamir Khan Productions with a special day-long programming schedule on June 28, featuring some of the production house's most notable films from the past two and a half decades.

The curated line-up will include Lagaan, Taare Zameen Par, Secret Superstar, and Sitaare Zameen Par, highlighting the banner's contribution to Indian cinema over the last 25 years.

As part of the celebration, Sony MAX has also unveiled a new brand film titled Match Made in Heaven, featuring Aamir Khan. The campaign reflects the long-standing association between the actor's films and the television channel.

Aamir Khan, Director and Founder, Aamir Khan Productions said, “As we celebrate 25 years of Aamir Khan Productions, I am deeply grateful for the love our films have received over the years. Cinema has the power to entertain, inspire and bring people together, and I am delighted that all our films are on Sony MAX. They have been wonderful partners in taking these stories to audiences across every corner of India.”

According to the channel, the special programming initiative and the release of the Match Made in Heaven brand film are part of its efforts to commemorate the 25-year journey of Aamir Khan Productions and showcase films that have resonated with audiences over the years.

OREO has officially introduced its limited-edition OREO x BTS Korean Sweet Pancake Cookies in India with a fan-focused launch event held in Mumbai. The celebration brought together Bollywood actor Tiger Shroff, digital creators, and BTS fans to mark the arrival of the collaboration in the country.

The launch follows weeks of anticipation after OREO announced its partnership with global music group BTS. The collaboration generated significant buzz across social media, with fan communities sharing countdowns, discussions, and posts ahead of the product's India debut.

To celebrate the launch, OREO hosted an immersive experience inspired by BTS and Korean pop culture. The event recreated the atmosphere of a South Korean Night Market with interactive engagement zones, themed photo opportunities, product experiences, and an Easter Egg Hunt based on the collaboration. Guests also got an early opportunity to try the new OREO x BTS Korean Sweet Pancake Cookies, inspired by hotteok, the traditional Korean sweet pancake.

Tiger Shroff commented, “The energy at the event was electric. It was truly special to experience the passion and excitement fans have for this collaboration firsthand. I love how these limited-edition OREO Korean Sweet Pancake Cookies beautifully bring together flavour, fandom, and a sense of discovery. Inspired by Korean street food culture, this unique flavour gives fans an exciting OREO twist while celebrating BTS’ incredible journey and their deep, global connection with fans.”

As part of the campaign, fans attending the event wrote messages to BTS in support of OREO's initiative to create what it describes as the world's largest love letter to the band. Consumers across India can also participate by scanning the QR code available on the limited-edition OREO x BTS packs or by visiting the campaign website.

To mark BTS' 13th anniversary, the limited-edition cookies feature 13 unique embossments inspired by the band's members, fan symbols, and hidden design elements. According to the company, three of the cookie designs can be combined to reveal a secret message, adding an interactive element to the collection.

The limited-edition OREO x BTS Korean Sweet Pancake Cookies are now available for a limited period through leading retail stores and e-commerce platforms across India.

Eros Innovation has launched Eros Music Worlds, an AI-powered music platform aimed at creating and distributing content across multiple music genres. Alongside the launch, the company announced a partnership with the family of legendary playback singer Mohammed Rafi to develop new projects under a dedicated initiative called Eros Legacy Voices.

The platform will focus on a range of music categories, including character-led music franchises, non-film music, devotional content, folk and sufi music, legacy artist projects, and live entertainment experiences.

As part of its debut, Eros Music Worlds has introduced seven AI-native artists inspired by characters from the company's film library. The initial lineup includes Jordan and Tanu, while characters such as Munna, Langda Tyagi, and Mudit will be rolled out in phases. The company said the platform is powered by its proprietary Large Cultural Models (LCMs), trained on licensed and rights-cleared content.

A major component of the launch is the collaboration with the Mohammed Rafi family. Under the Eros Legacy Voices initiative, the partnership will feature new recordings, a live concert format, and the establishment of the Mohammed Rafi Academy. The first album from the collaboration is scheduled to be released on July 31, marking Mohammed Rafi’s birth anniversary.

Ridhima Lulla, Co-founder and Co-president, Eros Innovation said, “The characters in Eros Music Worlds are larger-than-life figures audiences have followed for years. What the new Eros LCM model gives us is the ability to hear them sing for the first time — not as AI-generated voices, but as performances of human compositions, directed by human creative leads, in the cultural and emotional code each character belongs to. And alongside them, with the estate partnership signed with the Mohammed Rafi family, we are bringing his legacy — ethically, and through new recordings, live performance, and the Mohammed Rafi Academy — to a new generation. The technology is the instrument. The artistry is human.”

Kumar Ahuja, Chief Executive Officer, Eros Music Worlds shared, “Eros Music Worlds is not being built as a conventional music label. We are building an entirely new music ecosystem where iconic film characters evolve into long-term entertainment franchises and legendary artists are reintroduced to new generations through immersive technology. What we are launching today is not simply new music, but a completely new framework for how music intellectual property can be created, experienced and monetized in the future.”

Uzma Memon, Head of Music Strategy & Partnerships, Eros Music Worlds stated, “Traditional music labels have largely focused on building artists or acquiring catalogue. At Eros Music Worlds, we are taking a very different approach by building a diversified music ecosystem. Bringing the Mohammed Rafi estate into this vision has been especially meaningful, as it shows how technology, when used responsibly and with the right partnerships, can preserve artistic legacy while creating entirely new possibilities for future generations. We are building a music company where culture, creativity and innovation exist together.”

Shahid Rafi Commented, “My father lived his life singing for the people, and he was happiest on the stage. To bring his music back to the stage for a new generation, and to establish an academy in his name that will train the singers of tomorrow, is something we have considered carefully and welcome with both pride and care. This partnership, built on respect, on the right consents, and on a meaningful place for our family, honours both who he was and what he gave to others. We thank Eros Innovation for approaching this with the dignity my father always brought to his work.”

Cipla Health’s pain relief brand Omnigel has announced a partnership with Peddi, the upcoming sports-themed film starring Ram Charan and produced by Mythri Movie Makers.

The collaboration was facilitated by MMM Media Works. According to the companies, the association aligns with the film’s sports-focused storyline and Omnigel’s positioning in the pain relief segment.

Peddi follows the journey of athletes, highlighting the challenges, injuries, and setbacks they encounter in sports. The narrative forms the foundation of the partnership, reflecting themes of perseverance, recovery, and resilience.

Rishit Bhatt (Associate Director- Marketing) from Cipla Health’s Omnigel said, “Omnigel has always stood for being a reliable ally in moments of pain and recovery, helping individuals get back on their feet and continue doing what they love.

Our association with Peddi is a natural extension of that belief, as the film beautifully captures the grit, determination and resilience that define every athlete’s journey. We are proud to be part of a story that goes beyond victories and celebrates the strength it takes to recover, rebuild and rise again after every setback, truly reflecting the spirit of every comeback.”

K. R. Siddharth, CEO and co-founder, MMM Media Works, said, “The strongest partnerships are built on authentic stories. Cipla Health’s Omnigel and Peddi come together through a shared spirit of resilience, making this a meaningful association that goes beyond conventional brand integration.”

The partnership brings together a healthcare brand and a sports-centric film through a common theme of overcoming challenges and returning stronger after setbacks.

Artist Romero Britto has unveiled a new Fine Art Collection developed in collaboration with Hasbro, bringing together some of the toy and entertainment company’s most recognizable brand imagery with Britto’s signature artistic style.

The latest collection expands the partnership through a curated range of collectible fine art prints, with plans to introduce fine art sculptures in the future. The collection is aimed at collectors, art enthusiasts, and pop culture fans globally.

Inspired by the world of Monopoly, the newly launched collection features a series of limited-edition artworks that reinterpret elements of the iconic board game through Britto’s colorful visual language. The collection includes works titled "Flowers of Joy," "Golden Era," "Road to Success," "Making a Fortune," "Love My Life," "Billionaire's Club," "Cash Flow" and "King of The Town." Each piece combines themes of ambition, imagination, achievement, and celebration with imagery associated with the Monopoly brand.

Britto said, “This collection represents a celebration of creativity, nostalgia, and happiness. Collaborating with Hasbro allows us to transform beloved cultural icons into elevated fine art experiences that connect emotionally with collectors around the world.”

The collection is currently available through ShopBritto.com, Romero Britto Fine Art Galleries, and select Britto Stores worldwide.

Alongside the current launch, Britto has also announced plans to broaden the collaboration with Hasbro into additional product categories. The next phase is expected to include a range of fine art 3D sculptures, collectibles, apparel, accessories, and school supplies, which are scheduled to debut in late 2026.

The expansion reflects the growing trend of brand collaborations that bring together art, entertainment, and consumer products to create new collectible experiences for global audiences.

The official trailer of Mahaprabhu Jagannath, an upcoming animated feature film based on Lord Jagannath, was unveiled during a large-scale event in Cuttack, Odisha. The trailer was launched by spiritual speaker Pujya Shri Indresh Upadhyay Maharaj Ji during his ongoing Shrimad Bhagwat Katha and was showcased before an audience of more than 10,000 devotees.

The launch event witnessed enthusiastic participation from attendees, with chants of "Jai Jagannath" filling the venue as the trailer was screened. According to the makers, the event marked one of the largest physical trailer launches for an animated film in India.

Positioned as a pan-India animated theatrical film on Lord Jagannath, Mahaprabhu Jagannath aims to present the deity's story to younger audiences through animation. The trailer highlights themes of devotion, faith, and unity while depicting the relationship between Lord Jagannath and his devotees through a visual narrative designed for children and families.

Durga Prasad Dalai, Producer and Founder of Ele Animations Pvt. Ltd., said, "To see ten thousand hearts beating together in devotion while watching our trailer is an experience I cannot put into words. This spectacular reception proves that when you wrap our rich Indian heritage in world-class animation, it deeply moves both the youngest child and the eldest member of the family. We created this film to keep our roots alive for the next generation in a format that is thrilling, vibrant, and visually spectacular. We are ready to take this divine energy from the holy pavilions, straight to the big screens across India."

The film is produced by Durga Prasad Dalai under the banner of Ele Animations Pvt. Ltd., the studio behind the television series Jay Jagannath, which aired on Pogo. The project is directed by Shripad Warkhedkar, while Pallavi Sharma has written the screenplay and dialogues. The music for the film has been composed by Aviral Kumar.

Following the trailer launch, Mahaprabhu Jagannath is scheduled to release in cinemas across India on July 10. The film will be available in Hindi, Odia, and Telugu languages.

Element has partnered with Concept One Accessories to introduce a new product collection inspired by Sony Pictures Entertainment and Marvel Studios’ upcoming film, "Spider-Man: Brand New Day," which is scheduled to hit theatres on July 31.

The collaboration brings together the skate-inspired heritage of Element and one of Marvel’s most iconic superheroes through a range of accessories designed for fans and consumers across multiple retail channels.

Launching on June 25, the collection will include backpacks and headwear that will be available through BoxLunch, as well as specialty and family footwear retailers across the United States. Drawing inspiration from the film’s visual themes, the products feature design elements linked to Peter Parker’s latest suit, Spider-Man imagery, and Element’s signature branding.

Sam Hafif, Chief Executive Officer, Concept One said, "We're very excited to announce this amazing collaboration between Element and Disney. We recognize the loyal base of Marvel fans within the skate community and want to feed the specialty channel with great product that they will love"

The collection is aimed at connecting with both Spider-Man enthusiasts and the skateboarding community, a segment where Element has maintained a strong presence over the years.

Matthew Salter, Executive Vice President, partnership, marketing, Authentic, owner of the Element brand, highlighted the alignment between the two brands and the broader cultural appeal of the project, "Element has always stood at the intersection of culture and creativity, making this collaboration with Disney a natural fit. Spider-Man is one of the most recognizable superheroes in the world, and this collection brings together his energy with Element's core roots to create something that feels authentic to Element's community while creating something fresh for fans everywhere."

The launch reflects the continued demand for entertainment-led consumer products and licensed merchandise, with brands increasingly leveraging major film releases to engage fans through apparel and accessories. The Element x Spider-Man: Brand New Day collection is expected to reach consumers ahead of the movie’s theatrical debut later this summer.

Mattel has announced the global expansion of its UNO Social Clubs initiative, extending the experiential gaming format to new markets following the success of its inaugural events last year. The move includes a five-city tour across the United States and the launch of events in nine international cities, as the company looks to deepen engagement with fans of the iconic card game.

The expansion is part of Mattel's broader strategy to evolve the UNO brand beyond traditional gameplay and create community-driven experiences that bring players together through live events, competition, and social interaction.

Katie Buford, Vice President and Global Head of Mattel Games said, "At the heart of UNO is a simple truth: play brings people together. After an incredible first year, we're excited to launch UNO Social Clubs in even more cities around the world. The enthusiasm from fans has been incredible, and their passion continues to inspire us. We look forward to welcoming even more players to the table."

As part of the U.S. tour, UNO Social Clubs will visit Philadelphia, Brooklyn, Miami, Houston, and Los Angeles. The selection of cities follows strong demand from fans and reflects the brand's efforts to expand its reach through localized experiences.

Alongside the U.S. rollout, Mattel will take UNO Social Clubs international for the first time. The global tour will include stops in Barcelona, Berlin, London, Mexico City, Paris, Rio de Janeiro, Sydney, Tokyo, and Toronto, bringing the initiative to key entertainment, lifestyle, and cultural hubs across multiple regions.

Each UNO Social Club event will feature classic gameplay experiences while incorporating locally inspired entertainment elements. Mattel said the events will include DJs and MCs to create a city-specific atmosphere, offering participants a social environment that extends beyond the traditional card game format.

The company also plans to introduce interactive elements and friendly competition at each location, with attendees having opportunities to win exclusive prizes, branded merchandise, and UNO product packs.

Originally launched as an experiential extension of the UNO brand, the Social Clubs initiative is designed to strengthen consumer engagement by transforming a familiar tabletop game into a live, community-based experience. The concept reflects a growing trend among entertainment and consumer brands to create immersive, event-led experiences that foster direct interaction with fans.

With a history spanning more than five decades, UNO remains one of Mattel's most recognized gaming brands. Through initiatives such as UNO Social Clubs, the company continues to explore new ways of connecting with consumers while maintaining the social and interactive nature that has defined the game for generations.

SEGA has expanded the Sonic the Hedgehog brand through new collaborations with The Woobles and Dr. Squatch, introducing limited-edition products inspired by the iconic video game character.

The partnership with The Woobles marks the first collaboration between the crochet kit company and Sonic the Hedgehog. The collection features three crochet kits based on popular characters from the franchise, including Sonic the Hedgehog, Tails, and Knuckles. In addition, the range includes a special mystery accessory kit designed to offer fans an added element of surprise and creativity.

The collaboration aims to bring Sonic-themed crafting experiences to consumers, combining the growing popularity of DIY hobbies with one of gaming's most recognizable franchises.

SEGA has also partnered with personal care brand Dr. Squatch for a limited-edition collection celebrating 35 years of Sonic the Hedgehog. Inspired by the character's speed and energy, the collection introduces themed grooming products designed for fans of the franchise.

The range includes the Sonic Speed Bar Soap, described as a light-grit cleansing bar featuring bright citrus notes of bergamot and mandarin, complemented by lavender and grounded with violet leaf, vetiver, patchouli, and amber. The collection also includes Sonic Speed Deodorant, a citrus-forward blend combined with lavender and warm base notes.

The latest collaborations reflect the continued expansion of Sonic the Hedgehog into lifestyle and consumer product categories beyond gaming. Character licensing remains a key growth area for entertainment brands as companies look to engage audiences through products spanning fashion, personal care, collectibles, and hobby-based categories.

Both the The Woobles and Dr. Squatch Sonic the Hedgehog collections are now available to consumers.

JioStar has joined hands with PVR INOX to bring live coverage of the ICC Women’s T20 World Cup 2026 to cinema audiences across India. The initiative marks the first time a live international women’s cricket tournament will be screened in theatres nationwide.

As part of the collaboration, select PVR INOX cinemas will showcase India’s group-stage matches, both semi-finals, and the tournament final, giving fans an opportunity to experience the action on the big screen beyond traditional television broadcasts and streaming platforms.

The screenings are aimed at creating a communal viewing environment for cricket enthusiasts while supporting the growing popularity of women’s cricket in India. Audiences will be able to watch key tournament fixtures in a large-format setting with enhanced audio and visual capabilities typically associated with cinema experiences.

Ticket prices for the screenings will range between Rs 99 and Rs 150. The rollout will begin with India’s group-stage fixtures and continue through the knockout stages, with at least 168 screenings planned across the PVR INOX network.

Gautam Dutta, CEO – Revenue & Operations, PVR INOX said, "Cricket has an unmatched ability to bring people together, and we are thrilled to partner with JioStar to bring the ICC Women's T20 World Cup to cinemas for the very first time. From edge-of-the-seat moments to unforgettable match-winning performances, fans across the country will now experience every boundary, wicket, and celebration on the big screen in a truly immersive, stadium-like environment. At PVR INOX, we are committed to creating unforgettable shared entertainment experiences, and this partnership is a celebration of the passion, talent, and growing fandom of women's cricket, bringing fans together to experience the game like never before."

The initiative forms part of JioStar’s broader strategy to expand engagement around women’s cricket by taking major sporting events beyond conventional viewing platforms and into public and community spaces.

With interest in women’s cricket continuing to rise, the partnership seeks to provide fans with an alternative viewing format while increasing accessibility to one of the sport’s biggest global tournaments.

Topps has unveiled Topps Chrome Disney 2026, a new trading card collection that brings together characters from Disney, Pixar, and Disney Channel properties through its Chrome card format.

The collection consists of a 200-card base set featuring a wide range of characters from some of Disney's most recognized franchises. Among the featured characters are Mickey Mouse, Goofy, Woody, Buzz Lightyear, Elsa, Lightning McQueen, and Jack Sparrow, spanning animated classics, modern favorites, and film franchises.

The release also introduces first-ever trading cards for several characters from upcoming productions. These include Lilypad from Toy Story 5, Gary De'Snake from Zootopia 2, and Mabel Beaver from Hoppers, giving collectors an early opportunity to obtain cards tied to future Disney releases.

A dedicated Disney Channel insert set has also been included in the collection, spotlighting characters and talent from popular network productions such as High School Musical, Camp Rock, and That's So Raven. The insert aims to expand the collection beyond theatrical and animated content by incorporating television properties that have built dedicated fan bases over the years.

One of the key attractions of the set is its autograph lineup. Topps Chrome Disney 2026 includes signatures from several first-time Disney autograph signers, including Johnny Depp, Vanessa Hudgens, Demi Lovato, Raven-Symone, Jude Law, and Nathan Lane. The collection also features an autograph from Formula One driver Lewis Hamilton on his Pixar Cars-themed card.

Beyond standard autograph cards, collectors can also pursue a variety of premium chase inserts. These include Topps Chrome Autographs signed by Disney and Pixar voice actors as well as on-screen talent, Disney Princess Autographs, and Topps Chrome Triple Autographs featuring cast members from Disney and Pixar franchises. Other limited-edition collectibles include Mickey & Friends MLB Home Jersey cards, one-of-one sketch cards, Superfractors, image variations, and numbered parallel cards.

To cater to different collector segments, the collection is being released in three formats. Hobby boxes include 12 packs with six cards per pack, with select boxes containing autograph cards. Mega boxes contain eight packs with seven cards per pack and feature four exclusive X-Fractor parallels per box. Value boxes include eight packs with four cards per pack and offer two exclusive Raywave parallels.

The launch reflects the continued growth of licensed entertainment collectibles, with character-driven trading cards remaining a key category for both collectors and fans. Topps Chrome Disney 2026 officially releases on June 17.

Kids Preferred has expanded its licensed toy portfolio with the launch of a new Snoopy-themed collection, marking the 75th anniversary of the iconic Peanuts franchise. Designed for infants and young children, the collection features four products inspired by beloved characters from the comic strip created by Charles M. Schulz.

The new range combines classic Peanuts imagery with interactive and sensory play features aimed at early childhood development. The collection includes the Peanuts Jack-in-the-Box, Snoopy Activity Toy, Snoopy Pulldown Ziggle Toy, and Woodstock Cuteeze Plush.

One of the standout products in the lineup is the Peanuts Jack-in-the-Box, which features a soft Snoopy puppet and artwork showcasing familiar Peanuts characters such as Charlie Brown and Linus. Children can turn a crank to hear a music box version of "You Are My Sunshine" before Snoopy pops out of the box, offering a traditional play experience with a character-themed twist.

The Snoopy Activity Toy has been developed as a plush sensory toy and includes textured teethers along with a crinkly Woodstock companion. The product also comes with an attachment clip, allowing parents to secure it to strollers, car seats, or diaper bags while traveling.

Another addition to the collection is the Snoopy Pulldown Ziggle Toy. The toy features an attached teether that can be pulled downward, activating a retractable zigzag motion designed to engage young children through movement and interaction.

The Woodstock Cuteeze Plush rounds out the collection. Featuring crinkly wings and plush beads inside its body, the toy is designed to provide tactile stimulation while also being able to sit upright on its own.

The launch comes as Peanuts celebrates its 75th anniversary, a milestone that has prompted several licensed merchandise releases across categories. Snoopy remains one of the franchise's most recognizable characters, continuing to appeal to both longtime fans and new generations of children.

Pokémon Center has expanded its merchandise portfolio with the launch of its first dedicated pet accessories collection, introducing a range of products designed for pet owners who are also fans of the iconic franchise.

Named Pokémon Playful Partners, the collection draws inspiration from the relationship between Pokémon trainers and their Pokémon companions. The lineup includes a variety of pet essentials such as beds, feeding bowls, harnesses, leashes, and other accessories tailored for everyday use.

The collection is being offered exclusively through Pokémon Center’s online platform and is available to customers in the United States, Canada, Australia, New Zealand, Germany, and the United Kingdom.

Designed by renowned Pokémon illustrator James Turner, the merchandise features artwork inspired by some of the franchise’s most recognizable characters, including Pikachu, Magikarp, and Snorlax. The collection aims to bring Pokémon-themed style to pets while appealing to collectors and enthusiasts of the brand.

Fans attending the 2026 Pokémon North America International Championships in New Orleans received an early look at the range, which was showcased at the event’s Pokémon Center retail store between June 11 and June 14.

To mark the debut of the pet-focused collection, Pokémon Center has also partnered with the Louisiana SPCA to host a pet adoption initiative in New Orleans alongside the championship event. The collaboration is intended to celebrate pet companionship while supporting animal welfare and adoption efforts in the local community.

The launch represents Pokémon Center’s latest effort to diversify its merchandise offerings and tap into the growing pet products market, extending the brand experience beyond traditional toys, apparel, and collectibles.

Netflix and LEGO have expanded their collaboration with the introduction of a new building set inspired by the animated film KPop Demon Hunters, featuring fan-favorite characters Derpy Tiger and Sussie Bird.

Designed as a collectible build-and-display model, the set consists of 825 pieces and allows fans to recreate the quirky supernatural duo from the film. Once assembled, builders can showcase Derpy Tiger alongside his vigilant companion, Sussie Bird, in a poseable display format.

The new product is currently available for pre-order worldwide through LEGO’s official website and is scheduled to arrive in retail stores on August 1.

The launch comes as KPop Demon Hunters continues to strengthen its popularity and commercial appeal, opening up new opportunities for licensed merchandise tied to the franchise.

Marian Lee, Chief Marketing Officer at Netflix, highlighted how delaying licensing partnerships until after the film’s release ultimately proved advantageous for the company.

"If we had signed deals prior to the movie coming out, they would not have been as lucrative as they were post-film … now we know it's the No. 1 Netflix film of all time," says Lee.

The latest LEGO set reflects the growing demand for merchandise linked to successful streaming properties, as entertainment companies increasingly look to extend popular franchises beyond the screen through consumer products and collectibles.

Sting Energy has partnered with Alan Walker to release ‘The Sting Within Me’, a music track inspired by Formula 1 and built using sounds and audio elements associated with the sport.

The track made its debut during the Formula 1 MSC Cruises Barcelona Gran Premio de Barcelona-Catalunya 2026 weekend and has been released through Warner Music India. The concept emerged from online conversations in which fans noted similarities between the sound of Formula 1 engines and the word “Sting.” Building on that idea, Alan Walker collaborated with Sting Energy and Formula 1 to create a track that incorporates sounds linked to racing.

The production features Formula 1 engine audio, race-day sounds, and inputs from George Russell of the Mercedes-AMG PETRONAS Formula One Team.

Alan Walker said, “Formula 1 already sounds electronic to me. The engines have rhythm, the build-up, the atmosphere, the tension, everything has a rhythm. Once I heard the ‘STING’ connection, it was impossible to ignore. I wanted the track to hit with the same pressure as a race start. Going live with it in Barcelona made it even more surreal because you could feel that emotion among fans in real time.”

Eugene Willemsen, Chief Executive Officer of International Beverages at PepsiCo shared, “Last year, fans realised that Formula 1 sounds like STINGGG, and the response showed us just how naturally racing, sound and culture could collide. What started as a viral moment quickly evolved into something much bigger — Sting becoming the sound of Formula 1 for fans around the world. With ‘The Sting Within Me’, we pushed that idea further, turning the raw energy of Formula 1 into something fans can stream, share and experience beyond the circuit. This is about bringing Formula 1 into culture in a way that feels immediate, social and built for a new generation of fans.”

Emily Prazer, Chief Commercial Officer, Formula 1 stated, “Formula 1 today is much more than what happens on track, it's about the sounds, experiences and emotion you get when engaging with our sport. STING’s new anthem is proof that the sport has grown far beyond the racetrack, with fans and consumers able to enjoy unique moments of the action in their everyday lives. Through this new track, Sting is helping more fans connect with one of the elements that makes the sport special – its visceral sound - and increase our ever-growing fanbase worldwide.”

Jay Mehta, Managing Director of Warner Music India & SAARC added, "Alan has brilliantly captured the energy of Formula 1, reflecting the sport's pace, intensity, and atmosphere. This collaboration showcases the powerful connection between music and sport, while reflecting our continued focus on building a broader 360-degree ecosystem for artists and partners beyond the traditional recorded music business." 

The track is now available on major music streaming platforms as part of Sting Energy’s ongoing engagement with Formula 1 fans through music and cultural collaborations.

tonies and Hasbro have launched three classic Hasbro games as interactive audio experiences for the Toniebox 2. Developed for Tonieplay, tonies’ interactive gaming platform, the new titles are designed to offer children screen-free entertainment through storytelling, decision-making, and immersive gameplay.

Created in partnership with Hasbro, the games retain the core elements of the original titles while introducing audio-led mechanics, faster-paced gameplay, and enhanced interactivity. The launch includes Tonieplay "Monopoly Real Estate Rush," a real-time strategy experience where players build, trade, and make decisions without waiting for turns. Tonieplay "Guess Who? Monster Mysteries" reimagines the classic guessing game through sound-based clues, character interactions, and listening challenges that encourage deduction skills. Meanwhile, Tonieplay "The Game of Life" offers a narrative-driven journey in which players make choices that influence the direction of the story, promoting creativity and independent play.

Tobias Wann, Chief Executive Officer, tonies said, "Our collaboration with Hasbro has already brought beloved characters into the tonies universe for younger listeners. Now, we're evolving that relationship to meet kids as they grow, transforming iconic Hasbro games for Tonieplay. The result is something entirely new: interactive, audio-led games that transform how kids can play today, while honoring the legacy of the originals."

Ginny McCormick, Chief Experience Officer, tonies added, "Hasbro and tonies share a belief that the best family play experiences spark fun and confidence in children. With Tonieplay, we're creating a new kind of screen-free experience that gives children more independence to play and enjoy these iconic games on their own, while giving parents an option they can feel good about."

The launch expands tonies’ interactive gaming portfolio and reflects the company’s efforts to blend traditional game concepts with audio-first experiences, offering children alternative ways to engage with familiar titles beyond screens.

Toy company Moose Toys has expanded its collaboration with MrBeast through its gaming division, Moose Games, with the launch of MrBeast: The Ultimate Game, a new board game inspired by the creator’s popular digital content.

The game marks the first board game developed around MrBeast’s brand and is designed as a fast-paced party experience that recreates the competitive challenges featured in his videos. The product is currently available for pre-sale at Walmart and is scheduled to launch at major retailers, including Target and Amazon, on July 15. A wider international rollout is planned from August 1.

"With MrBeast: The Ultimate Game, we've crafted an experience that throws players right into the heart of a MrBeast challenge, full of high-pressure competition and unpredictable moments that will keep everyone on the edge of their seats. We worked closely with the Beast Industries team to ensure the game is built around moments that test players in unexpected ways, while unleashing their competitive energy and creating unforgettable group moments - delivering an authentic experience for fans of MrBeast's content," stated Ben Krenz, Global General Manager, Games, Moose Toys.

Inspired by the challenge-driven format of MrBeast’s videos, the game allows players to participate in a series of activities involving Challenge, Duel, and Party cards. Participants compete to collect Beast Bucks through a range of tasks, while secret side quests and unexpected gameplay elements add further competition and interaction.

Jeff Housenbold, Chief Executive Officer, Beast Industries highlighted, "Beast Industries is a global consumer platform that transcends any single medium, and games are a natural extension of the MrBeast brand," says Jeff Housenbold, chief executive officer, Beast Industries. "We're constantly finding new ways to bring Jimmy's creative vision and competitive spirit to global audiences, and MrBeast: The Ultimate Game is the perfect example of that. This is a game that translates the fun and energy of his wildly popular content into an interactive experience families can enjoy together."

The launch also builds on the popularity of Beast Games, which became one of the most-watched unscripted shows on Amazon Prime Video during its debut season in 2024. The series features contestants competing in physical, mental, and social challenges for a record cash prize. While viewers await the next season, the new board game aims to bring elements of the show’s competitive format into a home entertainment setting.

Grameen Kulfi, the kulfi brand from Walko Food Company, has come on board as the first Co-Powered Sponsor for comedian Zakir Khan’s Papa Yaar India Tour, produced and promoted by TribeVibe Entertainment.

The year-long comedy tour will run from July 2025 to June 2026 and is expected to feature more than 50 shows across over 30 cities in India.

The collaboration brings together Zakir Khan’s storytelling-driven comedy and Grameen Kulfi’s positioning around traditional Indian flavours and nostalgia. According to the company, the partnership is aimed at connecting with audiences through cultural experiences and shared memories.

Papa Yaar is centred around themes of fatherhood and everyday Indian experiences, presented through Zakir Khan’s signature storytelling style. For Grameen Kulfi, the association aligns with its strategy of participating in cultural and entertainment-led consumer engagement initiatives.

As part of the collaboration, the brand will be involved in social media content, on-ground audience interactions, backstage conversations with Zakir Khan, and fan engagement activities throughout the tour.

Jeetendra Bhandari, Founder, Walko Food Company said, “Grameen Kulfi has always been about honoring India’s original ice cream & building it as a category. Zakir Khan resonates deeply not only with the brand’s name and product positioning, but also with its spirit as a true son of the soil — someone rooted in his land, culture and people, yet celebrated nationally & internationally. Partnering with Zakir Khan’s Papa Yaar for an entire year felt like a true extension of that vision. We see this as a cultural partnership, where a new-age Indian kulfi brand becomes part of stories unfolding across cities and audiences nationwide.”

Zakir Khan added, “Comedy has always been about connection, about finding pieces of ourselves in stories. When a brand understands that emotion and chooses to back an entire journey like Papa Yaar, it becomes more than just sponsorship. There’s something very warm and familiar about Grameen Kulfi as a brand, and that made this association feel like a perfect fit for a tour that is so personal and rooted in shared Indian experiences.”

Shoven Shah, Founder & CEO, TribeVibe Entertainment shared, “For TribeVibe, live entertainment today presents brands with the opportunity to participate in culture, not just advertise around it. The Grameen Kulfi x Zakir Khan collaboration is a strong example of how TribeVibe enables brands to meaningfully align with content, emotion and audience experiences in an authentic, long-term manner. A year-long association across 50+ shows allows the brand to build a sustained and credible presence within a cultural journey that audiences are actively engaged with and emotionally invested in.”

The partnership reflects the increasing use of live entertainment and experiential platforms by consumer brands to engage audiences through cultural and community-driven experiences.