adidas x Thebe Magugu Launch Tennis Collection

FASHION AND LIFESTYLE

BY - Licence India Bureau
Aug, 16 2022 /

1189

/ 4 MIN READ

adidas x Thebe Magugu Launch Tennis Collection

adidas has launched its latest tennis collection, created in partnership with contemporary South African designer, Thebe Magugu. Following the launch of the mainline collection earlier this month, the new tennis range, which features apparel in inclusive sizing, aims to celebrate culture, heritage, and inclusivity. 

“I firmly believe that sport has the power to bring people together over a shared love for the game,” Magugu said. “That is why I am thrilled to partner with adidas, a brand that shares my beliefs and hopes for a more inclusive future. This collection was designed as a celebration of culture, heritage, and inclusivity, and I cannot wait for some of the most inspirational athletes to wear it on the court.”

Key looks of the collection will be premiered at hardcourt tournaments this summer, by adidas athletes, Dana Mathewson, Felix Auger Aliassime, Daria Kasatkina, Stefanos Tsitsipas, Jessica Pegula, Garbiñe Muguruza , and Dominic Thiem. The athletes share a passion for showing support for what matters and encouraging diversity and inclusivity on and off the court. 

“Tennis still has a way to go until it is fully accessible for all, but we all have a role to play in shaping this global community,” Auger Aliassime stated. “The adidas x Thebe Magugu Tennis collection features inclusive sizing and celebrates the cultures and communities that make up the sport across the world, and I am excited to play a part in that.”

“Hiding who you are and who you love is the hardest thing in the world,” Kasatkina added. “Being at peace with yourself and those around you is one of the most important things in life. For this reason, I want to use my platform to inspire positive change in the sport and pave the way for future Tennis athletes to be their true, authentic selves, no matter what challenges they face.”

The collection contains a range of apparel pieces, including dresses, tanks, and tights.

To ensure athletes of all genders and sizes can enjoy the collection, it features inclusive sizing and UNITEFIT technology. Created and tested on a range of sizes and genders, UNITEFIT technology is designed to offer a gender-neutral fit.  

The prominent colors of the collection are black, semi-pulse lilac, impact yellow and bright orange, articulated in vibrant graphics and patterns, inspired by Thebe’s South African heritage and culture. 

The Thebe Magugu x adidas Tennis collection is available on adidas website and via the adidas app.  

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FASHION AND LIFESTYLE

Global Desi Launches Festive ’26 Campaign with Brand Ambassador Vedika Pinto

BY - Licence India Bureau
Oct, 13 2026 / 4 MIN READ

Global Desi, the contemporary Indian fashion brand known for its fusion wear, has introduced its Love, Bombay Festive ’26 campaign featuring brand ambassador Vedika Pinto. Born and raised in Mumbai, Pinto brings her personal connection to the city to the campaign, highlighting its streets, cultural diversity and festive atmosphere.

The campaign captures Mumbai's contrasting character through its lively neighbourhoods, familiar landmarks and lesser-known corners. Seen through Pinto's perspective, the narrative focuses on the city's everyday experiences, local culture and celebrations, while presenting a contemporary approach to festive fashion.

At the centre of the campaign is Global Desi's Festive Collection, developed for celebrations and special occasions. The range features statement silhouettes, colourful prints and Indian-inspired design elements, reflecting the brand's approach to contemporary occasionwear. The collection aims to offer styling options that combine festive dressing with individual expression.

Anita Dongre, Founder and Designer said, “At Global Desi, our approach to Indian fashion has always been about bringing together the familiar and the unexpected. With our Festive ’26 collection, we wanted to explore occasion dressing in a way that feels relevant to how women dress today — expressive, versatile and personal. Vedika embodies that sense of curiosity and spontaneity beautifully, bringing a wonderful freshness to the campaign.”

Vedika Pinto shared, “I think Bombay is one of those cities where you can start your day with a plan and somehow end up somewhere completely unexpected and that’s the fun of it. I loved that we didn’t have to make the campaign feel too perfect or staged. We could move around the city, discover little moments and play with the clothes along the way. “The collection has so many pieces that I’d genuinely want to wear, whether I have somewhere to go or just need an excuse to dress up.”

Through Love, Bombay Festive ’26, Global Desi connects the city's cultural identity with its festive fashion offering. The campaign uses Mumbai's mix of traditions, people, and urban experiences as the backdrop for the collection, positioning festive dressing as an opportunity for personal style and self-expression.

FASHION AND LIFESTYLE

Satya Paul Brings Untamed Collection from London to India

BY - Licence India Bureau
Oct, 13 2026 / 5 MIN READ

Satya Paul Brings Untamed Collection from London to India

Satya Paul has unveiled the campaign for its Untamed collection, highlighting the brand's approach to print, movement, and artistic expression through contemporary menswear and womenswear. First showcased at Lancaster House in London earlier this year during SXSW London, the collection marked the brand's international presentation and a new phase in its creative direction under Aseem Kapoor. The campaign now brings the collection's design philosophy to audiences in India.

Centred on individuality and freedom of expression, Untamed explores fashion beyond conventional styling. The collection reinterprets Satya Paul's signature prints through bold patterns, fluid drapes and contemporary silhouettes, offering a versatile approach to personal style across menswear and womenswear.

A key highlight is Satya Paul Man, the brand's first menswear collection, developed for modern consumers who value travel, exploration and individual expression. Drawing inspiration from landscapes, time and personal experiences, the collection translates the idea of a journey into clothing that reflects the wearer's experiences and perspectives.

The menswear range includes jackets, bundis, kurtas, shirts and coordinated separates. Designed to be styled together or worn individually, the pieces combine distinctive prints with versatile silhouettes. The use of layered fabrics, contrasting colours and graphic patterns reflects an approach to dressing that prioritises personal expression over conventional coordination.

The collection is designed for men who draw inspiration from their surroundings and experiences, whether travelling to familiar destinations or exploring new places. Through Satya Paul Man, the brand aims to extend its print-led design identity into contemporary occasionwear and lifestyle dressing for a younger audience.

"When you are travelling, nature asks you to really be present and see. Satya Paul Man is designed for the one who looks closely and appreciates deeply,” said Aseem Kapoor, Creative Director, Satya Paul.

Actor Danish Pandor, who walked at the London showcase, features in the campaign, reflecting the collection's emphasis on individuality and exploration. His association highlights the brand's interpretation of the contemporary man as someone who makes independent style choices and remains open to new experiences.

“I love being on the move—meeting new people, seeing new places, and creating memories along the way. Travel has a way of shifting your perspective; you come back seeing the world, and yourself, a little differently. For me, Satya Paul Man carries that same spirit—curious, expressive, and always open to new adventures.” said Danish Pandor.

Alongside the menswear offering, the wider Untamed collection continues to reinterpret the brand's established print aesthetic across womenswear. The range includes sarees, ready-to-wear kaftans and coordinated sets, with prints combined and layered across different silhouettes.

FASHION AND LIFESTYLE

Bombay Shirt Company Partners with Rid Burman for Menswear Capsule Collection

BY - Licence India Bureau
Oct, 13 2026 / 5 MIN READ

Bombay Shirt Company Partners with Rid Burman for Menswear Capsule Collection

Bombay Shirt Company (BSC), an Indian custom-made menswear brand, has partnered with artist and fashion photographer Rid Burman to introduce an exclusive capsule collection titled “What is the Colour of Mumbai?” The collaboration combines the brand's tailored approach to clothing with Burman's photographic interpretation of Mumbai's architecture, colours and urban landscape.

The collection draws inspiration from four original photographs by Burman, capturing pre-monsoon skies, reflections of dusk on dark ocean waters and the ageing facades of coastal buildings. These images served as references for fabric selection, dye treatments and the development of relaxed silhouettes that reflect the city's urban character.

Rather than reproducing photographs directly on fabric, the creative process involved translating the images into colours, textures and garment structures. The resulting collection combines structured tailoring with workwear-inspired designs, oversized proportions and distressed finishes.

"The best collaborations force you to see something familiar through an entirely new lens. Rid has a very distinct eye for Mumbai, its light, architecture, colours, people, and contradictions. We wanted to see what would happen when his perspective intersected with the way we make clothes at BSC. His photos became our colour board, pushing us past our comfort zone and usual boundaries. There is more workwear than we’ve ever done, wider proportions, chore jackets, oversized T-shirts, and distressed finishes. The clothes still feel like us, but the attitude feels much looser, raw, and textured. Ultimately, it’s a way of looking at home through someone else’s eyes," stated Akshay Narvekar, Founder of Bombay Shirt Company.

The ready-to-wear collection features chore jackets, vintage-washed denim shackets and soft overshirts. The bottomwear range includes barrel-fit jeans and military-inspired barrel fatigue pants. Heavyweight, acid-washed pullover hoodies and oversized T-shirts complete the apparel selection, with details such as subtle embroidery, distressed finishes, and Burman's photographic work incorporated into selected pieces. The collection also includes accessories such as caps and tote bags.

Rid Burman said, "Every time I walk along the city’s promenades or look out over the concrete landscape, the same question stays with me: What is the colour of Bombay?" Having lived in cities around the world, Burman said his exploration of colour became a way to develop a sense of belonging in Mumbai. Merging BSC’s clean architectural structure with my visual lens felt completely natural because we both respect each other's craft. Shooting real people on the streets in a guerrilla style was our nod to the city’s everyday hustle and knack for making things work. Ultimately, all those emotions, grit, and contradictions were poured directly into these garments, and I hope people see a bit of themselves and their own dreams in this collection."

The collection's colour palette reflects the changing appearance of Mumbai's skyline from day to night. Shades including Moonless Night, Mystic Navy, Sky View and Eclipse form the darker tones, complemented by Silver Grey, Burnished Lilac, Cloud Dancer, Dusty Blue and Dusty Pink. Sunlight and Sunburst provide contrasting warmer shades across the range.

Through the collaboration, Bombay Shirt Company brings together its focus on tailoring and garment construction with Burman's visual interpretation of Mumbai, translating the city's architecture, atmosphere, and everyday experiences into contemporary menswear.

FASHION AND LIFESTYLE

Third Wave Coffee Introduces Festive Hampers for Personal and Corporate Gifting

BY - Licence India Bureau
Oct, 13 2026 / 4 MIN READ

Third Wave Coffee Introduces Festive Hampers for Personal and Corporate Gifting

Third Wave Coffee has introduced a festive gifting collection featuring coffee, snacks, desserts and branded merchandise, with hampers priced between Rs 999 and Rs 2,000. The range caters to individual and corporate gifting requirements, offering options for family gatherings, festive occasions and gifts for colleagues, friends and coffee enthusiasts.

The collection also features products from Third Rush Desserts, the company's recently launched dessert-focused brand. The assortment brings together coffee and sweet treats with merchandise, providing gifting options across different preferences and budgets.

The Classic Hamper, priced at Rs 999, includes three Easy Coffee Bags featuring Vienna Roast, Monsoon Malabar and a single-origin coffee. It also contains chocolate-coated coffee beans, savoury nuts, a four-piece pack of mini truffles and a diya.

Priced at Rs 1,499, the Luxe Hamper combines products from Third Wave Coffee and Third Rush. It includes three assorted Easy Coffee Bags, a seven-piece box of truffles, chocolate-coated coffee beans, savoury nuts, a Third Wave Coffee mug, a can of Chocolate Nibbles and a greeting card.

The Morning Starter hamper, available for Rs 1,150, is designed around everyday coffee consumption. Its contents include a ceramic ribbed green mug, Monsoon Malabar Easy Coffee Bags, four-piece truffles and trail mix.

Another option, the Desk & Go Kit, is priced at Rs 1,300. The hamper contains a tote bag, Vienna Roast Easy Coffee Bags, a ceramic tiger mug and Chocolate Nibbles, catering to consumers seeking coffee and snacks for their workday or while travelling.

The Cold Brew Companion, priced at Rs 2,000, features a box of Cold Brew in Medium Dark Roast, trail mix, a seven-piece pack of mini truffles, Chocolate Nibbles and a 710 ml sipper mug.

Alongside the pre-curated hampers, Third Wave Coffee is offering customers the option to customise their gifts by selecting products across different categories. These include coffee, brewing essentials, Third Rush desserts, savoury snacks, chocolate-coated beans and branded merchandise.

Additional choices include assorted chocolate truffles, Chocolate Nibbles, trail mix, roasted and salted almonds and cashews, and chocolate-coated almonds and hazelnuts. Customers can also include Third Wave Coffee's mugs and tote bags in their customised selections.

Through the festive collection, Third Wave Coffee is expanding its gifting assortment to cover personal celebrations, corporate requirements and seasonal gifting. The combination of coffee, desserts, snacks, and merchandise provides customers with options suited to different occasions and spending preferences.

FASHION AND LIFESTYLE

Britannia Cakes Launches Festive Campaign Celebrating West Bengal's Traditions

BY - Licence India Bureau
Oct, 13 2026 / 3 MIN READ

Britannia Cakes Launches Festive Campaign Celebrating West Bengal's Traditions

Britannia Cakes has introduced its festive campaign, ‘Unwrap the Joy of Celebrations’, highlighting six rituals and traditions associated with celebrations in West Bengal. The campaign features special-edition packaging and marketing activations designed around the region's festive customs.

The limited-edition packs showcase six cultural elements: Sindoor Khela, Dhaak, Pushpanjali, Shankho, Kola Bou and Dhunuchi. Britannia Cakes has also adapted these illustrations into a brand film that brings the traditions to the screen.

As part of the campaign, the brand has extended its presence across Kolkata through a Britannia Cakes Metro Wrap on the Green Line, covering the route from Howrah Maidan to Salt Lake Sector V.

The campaign also includes an augmented reality (AR) activation through newspapers over six consecutive days. Each day focuses on one festive ritual, with a QR code enabling consumers to create festive avatars inspired by the traditions, including a dhaaki or a dhunuchi dancer.

Shekhar Agarwal, General Manager, Britannia said, “West Bengal has always held a special place in Britannia Cakes’ journey, and our connection with consumers here has been built over many years and many shared moments. West Bengal’s most celebrated season is one of the most special times of the year for the region, bringing together traditions, families, friends and communities. With unwrapping the joy of Celebrations’, we wanted to celebrate these familiar moments in a way that feels true to the festive celebrations, while bringing a little more joy and sweetness to the festivities.”

The campaign will also involve direct consumer engagement across Kolkata, with Britannia Cakes collecting personal memories and stories associated with the special-edition packaging. These accounts will cover family customs, neighbourhood gatherings and traditions passed down through generations.

Through its packaging, metro advertising, newspaper-led AR activity, and consumer interactions, Britannia Cakes aims to connect its festive campaign with the cultural traditions and shared experiences of people in West Bengal.

FASHION AND LIFESTYLE

Rosso Brunello Expands Beyond Footwear with New Leather Essentials Collection

BY - Licence India Bureau
Oct, 13 2026 / 4 MIN READ

Rosso Brunello Expands Beyond Footwear with New Leather Essentials Collection

Rosso Brunello has launched its new Leather Essentials collection, marking the brand’s expansion beyond footwear into everyday, work and travel accessories. Introduced under the campaign theme TIME TRAVELLER SERIES: What We Carry Defines Our Journey, the collection combines Italian craftsmanship, contemporary design and functional detailing.

The collection features a range of leather accessories, including wallets, card cases, passport holders, multi-pouches, computer bags, backpacks and duffle bags. Designed for the modern man, the products cater to different lifestyle needs, from everyday use and professional settings to travel.

The launch marks an extension of Rosso Brunello’s leather expertise into a broader range of lifestyle products, positioning the brand across multiple consumer touchpoints beyond its footwear offerings.

Four Leather Expressions Define the Collection

The Leather Essentials collection is available in four distinct leather expressions: Franzy, Plain, Embossed and Weave. Each offers a different interpretation of leather texture and finish, giving consumers a choice across styles and functional requirements.

With a focus on material quality, refined detailing and usability, the collection emphasises the role of leather accessories as everyday essentials that can develop character through regular use.

The TIME TRAVELLER SERIES campaign builds on this idea, highlighting the relationship between personal journeys and the objects people carry with them. It positions leather accessories not only as functional products but also as long-term companions that acquire a more personal character over time.

Building a Broader Lifestyle Offering

Rosso Brunello’s entry into leather accessories reflects its move towards a wider lifestyle portfolio, spanning work, everyday use and travel. Products such as computer bags and backpacks cater to professional needs, while passport holders, duffle bags and multi-pouches address travel requirements. Wallets and card cases extend the offering into daily essentials.

The collection is aimed at consumers seeking a combination of practicality, understated sophistication and premium materials in their accessories.

The Rosso Brunello Leather Essentials collection will be available through the brand’s official website, rossobrunello.com, and across 40 stores pan-India, expanding its accessibility through both online and offline retail channels.

FASHION AND LIFESTYLE

Nuvah Partners with Barkha Singh to Strengthen Brand and Product Strategy

BY - Licence India Bureau
Oct, 13 2026 / 5 MIN READ

Nuvah, an India-based online-first women's footwear brand, has appointed actress and digital creator Barkha Singh as its Chief Creative Officer. In her new role, Singh will work with the company's founder and CEO, Avni Jain, to shape its creative direction across product design, brand communication, visual storytelling and cultural expression.

The appointment comes as Nuvah looks to strengthen its positioning in the women's footwear market by addressing the demand for products that combine style and comfort. The brand's product range incorporates its proprietary Steady-Form footbed and patent-pending Style-Switch technology, which allows users to interchange heels and create multiple looks with a single pair of footwear.

Singh's responsibilities will extend beyond brand communication to include creative direction and product development. The company aims to bring her understanding of fashion, entertainment, and contemporary consumer preferences into its product design and brand strategy.

Singh has appeared in several film, television and OTT projects, including Criminal Justice, Masaba Masaba, Engineering Girls, Please Find Attached, and Lafangey. Alongside acting, she has established a presence as a digital creator, producing content across fashion, travel and lifestyle.

Her association with the brand follows her recognition as Style Icon of the Year – Contemporary Actor at the ELLE Style Awards. Nuvah footwear has also featured in the second episode of Prime Video's fashion makeover show We Got You Girl, hosted by Singh alongside Prachi Shevgaonkar.

Avni Jain, Founder & CEO, Nuvah said, “When we started Nuvah, we wanted to challenge a compromise women have been expected to accept for far too long: that looking good must mean being uncomfortable. Barkha brings an intuitive understanding of the women we are designing for. She understands fashion and culture, but more importantly, she recognizes how women today want to move through the world with ease, confidence, and individuality. Her creative instinct and perspective will be invaluable as we guide Nuvah into its next chapter.”

Barkha Singh, Chief Creative Officer, Nuvah added, “What drew me to Nuvah was not just the idea behind the brand, but also the energy, clarity, and experience Avni brings to the table. I’ve always believed that women shouldn’t have to compromise on how they look, feel, or move, and Nuvah is built around this very thought. I’m excited to be part of a brand that approaches a real, everyday need with such a strong creative vision. For me, this role goes beyond communication; it’s about being involved in the creative thinking and product journey, and helping build something that feels relevant, beautiful, and genuinely useful to women today.”

Founded by Avni Jain, Nuvah was established to address the discomfort associated with wearing heels. Drawing on her background in engineering, consulting, investing, and consumer businesses, Jain developed the brand around the idea of incorporating comfort into footwear design from the outset.

FASHION AND LIFESTYLE

Tanishq Showcases Adhyantara Festive Jewellery Collection with Triptii Dimri

BY - Licence India Bureau
Oct, 13 2026 / 4 MIN READ

Tanishq Showcases Adhyantara Festive Jewellery Collection with Triptii Dimri

Tanishq has unveiled a campaign for its latest jewellery collection, Adhyantara, featuring actress Triptii Dimri. Developed by TBWA\Lintas, the campaign takes inspiration from celestial elements such as the sun, moon, and stars, translating these motifs into contemporary jewellery designs.

The campaign film unfolds at a campsite beneath a starry sky, where Dimri sits outdoors as the song ‘Badan Pe Sitare Lapete Hue’ plays in the background. As she gestures towards the sky, blue, pink, and gold lights appear to come together to reveal an Adhyantara necklace, bringing the collection's cosmic theme into focus.

Pelki Tshering, Chief Marketing Officer, Tanishq said, “At Tanishq, we believe the festive season is a time to embrace wonder, celebrate individuality and find beauty in the extraordinary. With Adhyantara, we set out to explore the infinite wonder of the cosmos and bring it closer to the woman who inspires us. Drawing from the brilliance of distant stars and the poetry of celestial forms, our designers have translated the beauty and mystery of the universe into contemporary jewellery, bringing together intricate Indian craftsmanship with a distinctly modern sensibility. The campaign brings this creative vision to life, with Triptii Dimri embodying the spirit of a woman who is curious, imaginative, and unafraid to explore beyond the familiar. Through Adhyantara, we invite her to step into a world where celestial inspiration meets contemporary expression, and where the extraordinary becomes a celebration of her own individuality.”

Triptii Dimri shared, “Being associated with Tanishq has always felt special to me because of the way the brand brings together tradition, craftsmanship and a contemporary sense of expression. What drew me to Adhyantara was its connection with the cosmos and the sense of wonder that comes from simply looking up at the sky. I love how the collection translates that vastness, light, and beauty into jewellery in such an intricate and contemporary way. Each piece has its own character, and I especially love how Adhyantara allows festive jewellery to feel personal and expressive.”

Arpan Bhattacharyya, Executive Director and Head of Creative, South, TBWA\Lintas stated, “Adhyantara gave us an opportunity to look at the world of Tanishq through a more wondrous lens. Since the jewellery itself draws inspiration from the cosmos, we wanted the film to inhabit that same universe of wonder- bringing alive its mystery, beauty and infinite possibilities, while translating the vastness of the cosmos into something deeply human, intimate and magical.”

The Adhyantara collection features more than 100 designs across four categories: Glass Kundan, Plain Gold, Plain Jewellery with Inspired Gemstones and Open Polki. The range includes necklaces, bangles, finger rings, and mangalsutras in 18kt and 22kt gold.

FASHION AND LIFESTYLE

Sparx Names Tamannaah and Lakshya Lalwani Brand Ambassadors for New Campaign

BY - Licence India Bureau
Oct, 12 2026 / 3 MIN READ

Sparx, the footwear brand owned by Relaxo Footwears, has introduced its ‘Greatest of Today’ (G.O.T.) campaign featuring actors Tamannaah and Lakshya Lalwani as brand ambassadors. The campaign aims to strengthen the brand's engagement with young consumers while promoting its latest collection of sneakers and sports shoes.

Developed by Mudra, part of BBDO Group India, the campaign draws inspiration from the popular expression GOAT, or Greatest of All Time, and reinterprets it as Greatest of Today. The concept encourages consumers to focus on the present and make the most of everyday experiences rather than waiting for a defining achievement. Tamannaah and Lakshya bring their individual personalities to the campaign, which connects Sparx's footwear range with everyday fashion and active lifestyles.

Gaurav Kumaar Dua, Co-CEO and Whole-Time Director, Relaxo Footwears said, “For today’s generation, greatness is not necessarily about a distant achievement or a defining milestone. It is about what you choose to do, experience and express in the moment. With ‘Greatest of Today’, Sparx wanted to build a thought that feels relevant to the culture and mindset of young India today. Our latest collection complements this proposition with sneakers that bring a strong style expression and versatile sports shoes designed for an active, on-the-go lifestyle. Tamannaah and Lakshya help bring this thought to life through their own individual perspectives.”

Chetan Soni, Senior Vice President and Head of Business at Mudra shared, “The brief was never to simply make Sparx look younger, but to understand Gen Z’s relationship with style, identity and ambition. The shoe is the starting point, but the real proposition is the attitude to stand out and make every moment count. For us, G.O.T. is more than a campaign; it marks the beginning of a new identity and cultural role for Sparx.”

The campaign will be rolled out across television, print, digital platforms and outdoor media. It combines the G.O.T. brand platform with Sparx's latest footwear collection, which includes sneakers for everyday styling and sports shoes designed for active use.

FASHION AND LIFESTYLE

Cookie Pookie Takes Conscious Kidswear Collection to Nykaa Fashion

BY - Licence India Bureau
Oct, 12 2026 / 4 MIN READ

Cookie Pookie Takes Conscious Kidswear Collection to Nykaa Fashion

Kidswear brand Cookie Pookie has expanded its digital reach by listing its collection on Nykaa Fashion, providing parents across India with another platform to shop for children's clothing. The move is part of the brand's efforts to increase accessibility to its range of comfortable, thoughtfully designed kidswear.

Founded by Dr. Vandana Jaglan, Cookie Pookie caters to children aged 0 to 8 years. The brand focuses on combining comfort, quality, and contemporary designs with responsible manufacturing practices. Its products are available on Nykaa Fashion across kidswear categories, including dresses and westernwear.

Operating on the philosophy of “Fashion that Cares”, Cookie Pookie emphasises clothing that supports children's comfort and everyday activities while considering its environmental impact. Its portfolio includes everyday essentials and occasionwear, with products such as dresses, tops, shirts, onesies, rompers, coordinated sets and other children's wardrobe staples.

The brand also highlights its focus on fabric quality and manufacturing standards. According to the company, it uses BCI cotton and GOTS-certified manufacturing, while its facilities are azo-free and REACH-compliant. Its manufacturing processes include compact yarn construction, bio-polishing, mercerisation and sanforisation, which are intended to improve softness, durability, colour retention and fit.

Vandana Jaglan, Founder, Cookie Pookie said, “Cookie Pookie was born from a very personal experience as a parent. I wanted to create children’s clothing that looked beautiful bufashit, more importantly, felt comfortable, safe and thoughtfully made. Being available on Nykaa Fashion is an exciting step for us because it allows us to reach more parents who are looking for quality kidswear without having to compromise on comfort or conscious choices. We have always believed that children’s clothing should support how they live, play and grow, and this expansion brings that philosophy to a much wider audience.”

The listing on Nykaa Fashion comes as Cookie Pookie looks to strengthen its position in India's kidswear market. Parents are increasingly considering factors such as fabric quality, comfort, durability and manufacturing practices alongside design when choosing children's clothing.

By expanding its online distribution through Nykaa Fashion, Cookie Pookie aims to reach a wider customer base while continuing to develop kidswear that balances functionality, contemporary design and responsible production.

FASHION AND LIFESTYLE

KIKO Milano Introduces Diwali Makeup Collection With Limited-Edition Packaging

BY - Licence India Bureau
Oct, 12 2026 / 3 MIN READ

KIKO Milano Introduces Diwali Makeup Collection With Limited-Edition Packaging

Italian beauty brand KIKO Milano has introduced Sparkle Stories, a limited-edition collection featuring festive packaging across some of its popular makeup and skincare products. The collection aims to bring a festive identity to the brand's existing beauty range for Diwali, with products spanning face, eyes, lips and skincare.

Inspired by Indian architectural patterns, vibrant colours and antique gold accents, Sparkle Stories combines traditional festive elements with KIKO Milano's contemporary Italian beauty aesthetic. The collection features customised secondary packaging that pairs fuchsia with antique gold, drawing on themes of light, prosperity and empowerment.

The limited-edition range includes several of the brand's established products, such as Unlimited Blush, Maxi Mod Mascara, Unlimited Double Touch, 3D Hydra Lipgloss, Creamy Comfort Lip Liner, PH Reacting Glow Lipstick and Hydra Pro Glow.

The collection also introduces exclusive gift sets featuring a newly designed fuchsia pouch with a golden tassel, adding a festive gifting option to the product lineup.

The launch centres on the idea of incorporating beauty products into festive celebrations, from preparing for traditional rituals and Diwali gatherings to selecting gifts for friends and family. Through the collection, KIKO Milano is bringing together makeup, festive design and personal expression for the seasonal market.

The initiative also reflects an approach adopted by global beauty brands to connect with Indian consumers by adapting product presentation and marketing to culturally significant occasions while retaining their established brand identity.

The Sparkle Stories Limited Edition Collection will be available across KIKO Milano's Exclusive Brand Outlets (EBOs) in India, as well as at select Tira stores and online through Tira's website.

With the festive collection, KIKO Milano is expanding its seasonal product offering in India by combining its existing beauty portfolio with packaging designed specifically for the Diwali shopping and gifting period.

FASHION AND LIFESTYLE

State of Joy Launches Anatom Footwear Collection and Enters School Shoes Segment

BY - Licence India Bureau
Oct, 12 2026 / 5 MIN READ

State of Joy Launches Anatom Footwear Collection and Enters School Shoes Segment

Premium footwear brand State of Joy has introduced Anatom, a new footwear collection focused on comfort, functionality, and everyday use. The launch also marks the brand's entry into the children's school footwear segment with Anatom School Shoes, expanding its product portfolio to cater to consumers across age groups.

Designed around the natural shape of the foot, the Anatom range features a wide toe box that allows greater toe movement, breathable uppers to keep feet fresh, and lightweight construction to support comfortable movement throughout the day. The collection combines functional design with contemporary styling for consumers who spend extended periods on their feet.

With Anatom School Shoes, State of Joy is extending its comfort-focused approach to children's footwear, targeting the everyday requirements of school-going children.

“At State of Joy, every product begins with a simple philosophy—to create footwear that people genuinely enjoy wearing every day. The launch of Anatom reflects our commitment to thoughtful design, innovation, and craftsmanship. With our manufacturing facility at Thutipet, Ambur, Tamil Nadu, we continue to build on our footwear manufacturing expertise to develop products that combine comfort, quality and value. The introduction of Anatom School Shoes marks an important milestone as we extend this philosophy to children, with footwear designed to support their everyday routines,” said Pullela Gopalakrishna Bachi, Founder, State of Joy.

“State of Joy has always been driven by the belief that good footwear should combine comfort, quality, and value without compromising on design. Anatom represents this approach, with a focus on thoughtful engineering and everyday functionality. Our expansion into school footwear is an important milestone as we look to reach more consumers through products that address their everyday needs. As we continue to grow our retail footprint and product offerings, our focus remains on building a strong Indian footwear brand with a clear emphasis on innovation and consumer experience,” added Dasari Raju Ramesh, Co-Founder, State of Joy.

The brand has sold more than 5 lakh pairs of footwear and generated Rs 93 crore in cumulative brand revenue from its inception through August 2026. It has set a target of Rs 100 crore in annual brand revenue for FY 2026-27. Its growth strategy is supported by product development, an expanding retail network, and investments in strengthening its market presence. State of Joy has also secured Rs 45 crore in external funding from the founders of Indian apparel brand Go Colors, alongside investments from its own founders.

State of Joy currently offers more than 350 stock-keeping units (SKUs) and reaches consumers through over 4,000 retail touchpoints nationwide. Its distribution network also includes more than 300 large-format store locations, including Centro, INC.5, Regal, and Reliance Retail.

Founded by footwear industry veterans Bachi and Ramesh, State of Joy follows a product-focused approach centred on comfort, durability and contemporary design at accessible price points. Its marketing strategy includes digital campaigns featuring Indian athletes, creators and actors, alongside a pricing approach that avoids inflated discounts and exaggerated claims.

FASHION AND LIFESTYLE

Tupperware Taps Dia Mirza for New Diwali Campaign

BY - Licence India Bureau
Oct, 12 2026 / 3 MIN READ

Tupperware Taps Dia Mirza for New Diwali Campaign

Tupperware has introduced its Diwali campaign, #HarDiwaliTupperwarewali, featuring actor Dia Mirza and highlighting the traditions and rituals associated with the festival. The campaign focuses on how familiar festive practices continue across generations, even as lifestyles and ways of celebrating evolve.

The campaign showcases everyday moments that define Diwali celebrations, including preparing family recipes, storing mithai and namkeen, arranging festive meals, and welcoming guests. It covers different aspects of the festive season, from food preparation and storage to serving, hosting, and gifting.

Through the campaign, Tupperware aims to connect its kitchen and storage products with the needs of modern Indian households while retaining its association with traditional festive practices.

Ankur Damani, Managing Director, Tupperware India said, "Tupperware has always been the OG of the Indian kitchen, a brand built on trust, innovation and reliability. With #HarDiwaliTupperwarewali, we are bringing that 80-year global legacy into the way consumers live and celebrate today, with contemporary design, great value and the convenience they expect. Our ambition is to bring Tupperware back into every household by making the brand more relevant to today's generation, from everyday moments to celebrations, and even as a thoughtful, gifting choice."

The campaign also highlights Tupperware's festive product portfolio, which includes kitchen and food storage solutions, the TUP Celebration Glassware collection and a range of serveware designed for festive dining and entertaining.

The company is making these products available through multiple sales channels to reach consumers during the festive season. Customers can purchase the range through Tupperware's direct selling network, brand stores, its official website, e-commerce platforms, and Instamart.

With #HarDiwaliTupperwarewali, the brand is focusing on festive occasions to strengthen its connection with Indian consumers and showcase how its products can be incorporated into traditional celebrations and contemporary household routines.

FASHION AND LIFESTYLE

LOVETC Launches Alter Ego Makeup Collection Featuring Tamannaah Bhatia

BY - Licence India Bureau
Oct, 12 2026 / 3 MIN READ

LOVETC Launches Alter Ego Makeup Collection Featuring Tamannaah Bhatia

LOVETC, the colour cosmetics brand from Birla Cosmetics, has introduced its new ‘Alter Ego’ collection through a campaign featuring brand ambassador Tamannaah Bhatia. The campaign explores makeup as a form of self-expression, encouraging consumers to embrace different aspects of their personalities.

Centred on the question, 'Who wore who?', the campaign uses a mystery-led approach to build anticipation around the new collection. The rollout began on LOVETC's Instagram account, where a series of changes, including a distorted logo, an updated bio and fragmented posts, offered initial clues about the upcoming launch.

The brand also shared cropped product labels and partially revealed visuals to hint at the six-product collection before its official unveiling.

The 48-hour build-up culminated in a campaign film featuring Tamannaah Bhatia. The film brought together the clues distributed across social media and revealed the ‘Alter Ego’ collection.

To extend the campaign's reach beyond digital platforms, LOVETC has also introduced outdoor advertising (OOH) placements in Mumbai, alongside airport advertisements in Mumbai, Delhi and Bengaluru. Cinema advertising has been rolled out in Mumbai, Delhi, Bengaluru and Hyderabad, supported by digital and social media promotions.

The ‘Alter Ego’ collection takes inspiration from 1990s beauty trends and comprises six products featuring bold colours, metallic finishes and defined makeup looks. The range reflects the collection's focus on experimenting with different beauty styles and using cosmetics to express contrasting moods and identities.

Through its latest campaign, LOVETC combines influencer participation, digital storytelling and traditional advertising formats to introduce its new collection to consumers across key Indian markets.

FASHION AND LIFESTYLE

Nykaa and L’Oréal Strengthen Kiehl’s Presence With New Skincare Launch

BY - Licence India Bureau
Oct, 12 2026 / 3 MIN READ

Nykaa and L’Oréal Strengthen Kiehl’s Presence With New Skincare Launch

Nykaa and L’Oréal have introduced a new product from luxury skincare brand Kiehl’s, strengthening their partnership to expand the brand’s presence in the Indian beauty market. The latest addition, Ultra Facial Meltdown Recovery Cream, is designed to provide immediate relief for skin experiencing stress or irritation.

The launch reflects the partners’ focus on science-backed skincare formulations and product innovation within the luxury beauty segment.

The Ultra Facial Meltdown Recovery Cream has been positioned as a solution for skin that needs quick recovery. The product expands Kiehl’s portfolio of skincare offerings, with the brand continuing to build on its science-led approach to formulation.

The announcement also highlighted the cross-functional collaboration involved in bringing the product from concept to market. Teams across the partnership worked together to execute the launch, underscoring the role of coordinated efforts in developing and introducing new products.

The partnership between Nykaa and L’Oréal is aimed at strengthening Kiehl’s position in the Indian market and increasing its reach among consumers seeking premium skincare products. The companies are looking to build greater awareness of the brand and establish it as a more familiar name in the luxury skincare category.

Nykaa has a presence in India's beauty and personal care market through its digital platform and physical retail network, while L’Oréal brings its experience in beauty product development and brand management. Their collaboration provides a route to combine product innovation with consumer reach.

With the introduction of Ultra Facial Meltdown Recovery Cream, Kiehl’s is adding to its range of skincare solutions as competition intensifies in India's premium beauty market. The launch also signals the partners’ continued focus on expanding the brand’s consumer base through new products and coordinated brand-building efforts.

FASHION AND LIFESTYLE

Mi Arcus and Papa Don't Preach to Launch Premium Kidswear Collection on October 12

BY - Licence India Bureau
Oct, 09 2026 / 5 MIN READ

Mi Arcus and Papa Don't Preach to Launch Premium Kidswear Collection on October 12

Kidswear brand Mi Arcus has partnered with designer label Papa Don't Preach to introduce a premium festive collection for children, marking the entry of both brands into new categories. The collection will launch on October 12 across Mi Arcus stores, its official website and e-commerce platforms, including Nykaa Fashion and Myntra.

The collaboration combines Mi Arcus's focus on comfort and everyday wearability with Papa Don't Preach's distinctive use of colour, playful motifs and bold designs. The collection aims to address the limited availability of designer-inspired ethnic wear for children at more accessible price points.

The idea emerged from a gap in the children's festive wear market, where custom-made designer outfits can be expensive, time-consuming to produce, and difficult to standardise in terms of fit. Meanwhile, more affordable alternatives may not always offer the design details sought by parents. The collaboration also reflects the preferences of millennial parents, who increasingly consider colour, aesthetics and individual style when shopping for their children's clothing.

For Mi Arcus, the partnership marks its first entry into ethnic wear, while it is Papa Don't Preach's first collaboration with a kidswear brand and its first collection designed specifically for children.

Preeti Chugh, Co-founder, Mi Arcus said, "Most good ethnic wear for kids today is custom-made and super expensive, and designer labels are simply overpriced for children. We saw that gap and asked ourselves how we could give parents a quality product at a more accessible price. This collaboration with Papa Don't Preach is our answer: festive dressing for kids doesn't have to be fussy or forced. It can be bold, expressive, and cool. Today's millennial parents want their children to reflect their own aesthetic, so we built our first ethnic collection around colour, whimsical creatures and 100 percent comfort. These are pieces kids can actually move in, and wear well beyond one occasion."

The collection offers a contemporary interpretation of festive dressing, with pieces designed to be styled across different celebrations and occasions. The range includes lehengas, jackets and blouses, alongside Western silhouettes featuring Indian motifs. These styles provide alternatives to conventional ethnic outfits, including traditional kurta pyjamas.

The designs incorporate whimsical motifs such as unicorns and pomegranates, alongside bold colours, unisex prints and soft fabrics. Minimal embellishment is a key element of the collection, keeping the garments lightweight and allowing children greater freedom of movement.

The collection also includes coordinated footwear and bags, enabling consumers to put together complete festive looks. By combining designer-inspired aesthetics with practical clothing features, Mi Arcus and Papa Don't Preach aim to offer an alternative to conventional children's occasionwear while catering to parents seeking distinctive designs and comfort.

FASHION AND LIFESTYLE

Killer Jeans Features Meezaan Jafri in Genes of India Denim Campaign

BY - Licence India Bureau
Oct, 09 2026 / 4 MIN READ

Killer Jeans Features Meezaan Jafri in Genes of India Denim Campaign

Killer Jeans, one of India's early homegrown denim brands, has introduced its Genes of India campaign featuring actor Meezaan Jafri. The campaign highlights the role of denim in everyday Indian fashion and explores how consumers across different regions, cities, and generations interpret the category through their individual styles.

Denim has become a widely adopted fashion staple in India, with consumers incorporating it into their wardrobes for work, travel, social gatherings and celebrations. Through Genes of India, Killer Jeans aims to showcase this diversity, positioning denim as a common element of Indian fashion, from Kashmir to Kanyakumari.

As the campaign's face, Meezaan Jafri represents a younger consumer base that increasingly views denim as an expression of personal style rather than simply casual wear. His association highlights contemporary fits and styling choices influencing younger shoppers.

“Denim is something almost everyone in India relates to, whatever their background or city. What I like about Genes of India is that it doesn’t ask people to dress a certain way. It recognises that everyone wears denim differently, and that is what makes it ours," stated Meezaan Jafri.

As part of its current product offering, Killer Jeans has introduced Neo Flare, a contemporary interpretation of the classic flared denim silhouette. The fit remains slim around the hips, thighs, and knees before widening below the knee, creating an elongated profile. The style is designed to complement different footwear options, including sneakers and boots.

The collection also includes Selvedge Denim, distinguished by its texture, finish, and craftsmanship, alongside the brand's fabric innovations. K-Tech Denim offers a lightweight feel, SoftPro Denim focuses on a softer texture, and Cool Core Denim is designed to provide comfort across changing weather conditions. These offerings reflect the brand's focus on combining fit, functionality and comfort with contemporary denim design.

Hemant Jain, Joint Managing Director, Kewal Kiran Clothing Limited shared, “Denim has always been something I’ve felt people can make their own. In India, that feels even more interesting because the way you wear it changes from city to city, from generation to generation, and from person to person. That’s what drew me to Genes of India; it’s not about one definition of denim, but about all the different ways we style it, live in it, and make it part of who we are”

Killer Jeans also emphasises Indian manufacturing, with a focus on developing products suited to domestic consumers through attention to fit, comfort and finish. Through the campaign, the brand aims to highlight its product development and manufacturing capabilities while contributing to the growth of India's domestic denim market.

FASHION AND LIFESTYLE

Xylys Features Abhishek Sharma in New Volaris Dual Time Watch Campaign

BY - Licence India Bureau
Oct, 09 2026 / 3 MIN READ

Xylys Features Abhishek Sharma in New Volaris Dual Time Watch Campaign

Xylys has reintroduced its Volaris watch with dual-time functionality, featuring cricketer Abhishek Sharma in a campaign highlighting the latest model. The relaunch focuses on the watch's travel-inspired design, Swiss movement, and functional features aimed at consumers with globally connected lifestyles.

The Volaris Dual Time is a reissue of the Xylys 9216 case and is powered by a Swiss Ronda movement. The campaign draws inspiration from travel and navigation, positioning the dual-time feature as a practical function for people moving between destinations.

The watch features a 316L stainless steel case, a textured dial with three-dimensional indices and sapphire crystal protected by six layers of anti-reflective coating. Its dial design incorporates visual cues from the longitudinal lines found on world maps and flight paths, while the colour palette uses warm metallic tones.

Kalpana Rangamani, CSMO, Titan’s Premium watches said, "With Volaris, we wanted to create a collection that reflects the mindset of individuals who are constantly exploring new destinations. Drawing inspiration from aviation and the iconic Xylys 9216 case, it combines distinctive design with Swiss precision and superior functional specifications- suited to a globally connected lifestyle.
Abhishek Sharma brings this spirit to life through his confidence, energy and individuality, making him a natural fit for the campaign."

Through the campaign, Xylys positions the Volaris Dual Time as a travel-oriented timepiece, with Abhishek Sharma representing the collection's focus on exploration, individuality and movement across destinations. The relaunch also highlights the brand's emphasis on combining design elements with functional watchmaking features.

FASHION AND LIFESTYLE

Diageo Brings Smirnoff ICE to India With New Flavours and Refreshed Identity

BY - Licence India Bureau
Oct, 09 2026 / 3 MIN READ

Diageo Brings Smirnoff ICE to India With New Flavours and Refreshed Identity

Smirnoff ICE has entered the Indian market with a range of new flavours and a refreshed brand identity, expanding Diageo India's ready-to-drink (RTD) portfolio. The product is rolling out across Goa, Bengaluru and Mumbai, targeting consumers seeking convenient beverage formats for social occasions, including house parties, casual outings and gatherings with friends.

The launch strengthens Smirnoff's presence in India's growing RTD segment, offering consumers an alternative to conventional beverage choices such as beer. The product combines a ready-to-drink format with a flavour-led proposition aimed at evolving consumption preferences.

The introduction aligns with Diageo's purpose of “Crafting iconic drinks chosen for life’s moments,” while extending the company's offerings to consumers exploring different beverage formats and flavours.

India's ready-to-drink category recorded 12 percent volume growth compared with the previous year, according to the company-provided information. Smirnoff ICE aims to tap into this momentum through its range of flavours and updated brand identity, drawing on Smirnoff's global presence to establish its position in the Indian market.

Ruchira Jaitly, Chief Marketing Officer, Diageo India said, “India is evolving as a new generation seeks out fresh formats, new flavours, more spontaneous ways to socialise and explore new drinking occasions. Smirnoff ICE enters this space with easy, playful and flavour-forward propositions in tune with how Gen Z connects and celebrates today. Leveraging Smirnoff’s global legacy in a vibrant new taste and format experience, we aim to make discovery more exciting, spark new social occasions and shape the brand’s next chapter of growth in India.”

With its entry into Goa, Bengaluru and Mumbai, Smirnoff ICE is looking to build awareness of its RTD offering among younger adult consumers. The launch adds to the range of products available in India's packaged alcoholic beverage market as brands explore new formats and flavour preferences to reach consumers across different social occasions.

FASHION AND LIFESTYLE

World of Anaar Introduces Jutti Heels in Its New Wedding Season Collection

BY - Licence India Bureau
Oct, 09 2026 / 4 MIN READ

World of Anaar Introduces Jutti Heels in Its New Wedding Season Collection

World of Anaar has introduced its Wedding Season Edit for Autumn/Winter 2026, featuring footwear and accessories designed for different occasions during the wedding season. The collection caters to brides, bridesmaids, and wedding guests, with styles suited to celebrations ranging from haldi and sangeet ceremonies to cocktail parties and late-night gatherings.

A key addition to the AW26 collection is the debut of Jutti Heels, which combine the traditional design and craftsmanship of juttis with the added height of heels. The embroidered styles offer an alternative for consumers seeking occasion wear that balances aesthetics with comfort, making them suitable for different wedding functions.

The collection also features wedges, block heels and platform heels, alongside the brand's best-selling embroidered sneakers. The designs incorporate jewel tones, metallic shades and brocade detailing, bringing festive elements to a range of footwear silhouettes.

Alongside footwear, the Wedding Season Edit includes clutches, handbags and phone chains. These accessories are designed to complement different wedding looks while offering options for carrying essentials during daytime ceremonies and evening celebrations.

Tanushri Biyani, Founder, Anaar said, “For us, this collection is about capturing the spirit of the wedding season. A wedding is a celebration of people, moments and moods, and we wanted Anaar to be a part of each one. From the bride and bridesmaids to wedding guests, we curated a versatile mix of styles that moves from intimate ceremonies to dressed-up evenings, brought to life through rich textures, festive details and our signature sense of comfort. With new additions like Jutti Heels alongside our signature styles, we wanted every piece to make a statement while still feeling easy and comfortable to wear,”

With the AW26 Wedding Season Edit, World of Anaar continues to combine traditional craftsmanship with contemporary designs across its footwear and accessories portfolio. The collection focuses on offering styles that can be worn across multiple wedding functions while maintaining the brand's emphasis on comfort and festive design.