Roy Lowe & Sons to Create Care Bears Socks

CASETiFY has partnered with Marvel for a new range of Spider-Man-themed tech accessories, marking its first collection based on the superhero franchise since 2023. The collaboration comes alongside the theatrical release of Sony Pictures' "Spider-Man: Brand New Day" later this month.

The Marvel Spider-Man x CASETiFY range spans phone and tablet cases, cardholder stands, grip stands and several other accessories featuring visual elements inspired by the films. Among the key products is the 2.5D Silicone Case, which takes design cues from Spider-Man's suit and features a textured finish.

The collection includes the Aluminum Spider-Man Mask Case and the 2.5D Silicone Case, with both offered for the iPhone 17 Pro and iPhone 17 Pro Max. Consumers can also choose from five printed case designs: Spider-Man New Mask, Spider-Man Poster, Spider-Man Medley, Spider-Man Medley (Dark version), and Spider-Man New Suit.

Personalisation is also part of the range through the Sticker Custom Phone Case. Using the CASETiFY Custom Sticker Feature, customers can create their own customised prints for the case.

Beyond phone cases, the collaboration covers a wider selection of tech accessories. These include the SnapPy MagSafe Grip Stand, SnapPy MagSafe Cardholder Stand, SnapPy MagSafe Wallet and 2-in-1 Charging Stand. The range also extends to earbuds cases, watchbands, camera lens protectors, laptop cases and sleeves, tablet cases and wireless chargers.

The Marvel Spider-Man x CASETiFY collection is available through CASETiFY's website and Co-Lab App, as well as CASETiFY STUDiO retail locations worldwide.

Toybox Labs has partnered with Sanrio through a licensing agreement that will make characters from the Hello Kitty and Friends portfolio available on its 3D printing platform for children and families.

As part of the agreement, Toybox will introduce printable designs featuring Hello Kitty, Pompompurin and Cinnamoroll in its first Sanrio release. The collection will initially be accessible to consumers across the U.S. and Canada.

"We are thrilled to feature Hello Kitty and Friends on Toybox, bringing one of the world's most beloved character franchises to families' 3D printers. This partnership combines beloved characters that generations have grown up with alongside Toybox, the No. 1 3D printing platform globally for kids and families," stated Ben Baltes, Chief Executive Officer, Toybox Labs.

Toybox's platform allows children and families to select digital designs and create physical toys using 3D printing. The Sanrio agreement adds another licensed character franchise to the company's growing catalogue of printable content.

The collaboration comes as Toybox continues to develop its licensing business alongside its 3D printing technology. The company has been working with intellectual properties to give users access to character-based designs that can be printed at home.

Toybox also positions its platform around creative play and STEM-based learning, allowing children to engage with the process of designing and producing toys through 3D printing.

Pickleball Kingdom has entered the Indian market with the opening of its first club in Gurugram, marking the indoor pickleball company’s international expansion into India. The new facility will serve as the company’s flagship location as it looks to build its presence in the country through future franchise expansion.

The club is owned and operated by BAQ Wizards and led by Bhanu Gulati, Anuj Duggal and Qudrath Ali.

The Gurugram facility houses eight international-standard indoor courts designed to support year-round play. These include two premium King Courts. The club will offer professional coaching, daily open play, court reservations, leagues, tournaments and community events.

Ace Rodrigues, Founder and CEO, Pickleball Kingdom shared, "The Kingdom has officially arrived in India. From day one, India was our number one choice for international expansion, and standing on these courts during the Grand Opening was an epic moment for our brand and a historic day for the global pickleball community. This is the beginning of a new era in India."

Following the opening of its flagship facility, the company plans to expand its network by identifying partners interested in developing Pickleball Kingdom locations across India.

The Gurugram club also offers Pickleball 101, a free introductory programme aimed at first-time players and designed to familiarise them with the sport.

"We are not just opening a club, we are building a movement. Our vision is to make pickleball a sport for everyone, across ages, communities, and cities, and create a strong foundation for its long-term growth in India," said Bhanu Gulati, Co-founder & Director, BAQ Wizards.

Anuj Duggal added, "We are delighted at the response towards our India Master Club in Gurugram. Pickleball enthusiasts who have walked in during the launch week have called it a 'world-class playing experience,' and newcomers to the sport have loved our Pickleball 101 sessions curated for beginners. Seeing the fun, enthusiasm, and big smiles on their faces has been extremely heartening and has reinforced Pickleball Kingdom's belief in building a vibrant community, having fun, and being fit."

The company intends to use coaching, community programmes, youth development, tournaments and corporate engagement to grow participation in the sport. Franchise expansion is also expected to form part of its longer-term strategy for India.

The company’s entry comes as pickleball participation and infrastructure continue to expand in India. The country’s existing racquet sports culture and rising interest in recreational sports have led to the development of more pickleball facilities and communities across cities.

"Launching in Gurugram is a pivotal moment in our global expansion strategy. What Bhanu, Anuj, and Qudrath have built here sets a new gold standard for indoor sports in India. The energy and reception we've seen prove that India isn't just ready for pickleball, it's poised to become a global powerhouse for the sport, and Pickleball Kingdom is proud to lead that charge," commented Rob Streett, President and Chief Global Officer, Pickleball Kingdom.

The Gurugram opening will serve as the starting point for Pickleball Kingdom’s wider India plans, with the company looking to develop its network through local partnerships and franchise opportunities while increasing access to indoor pickleball facilities.

Burger King has introduced the Boomer King, a limited-time menu built around television shows from the 1980s and 1990s. The menu became available on July 21 and incorporates references to several programmes associated with the two decades.

The Boomer King menu draws from shows including Charmed, Beverly Hills, 90210, Saved by the Bell and Knight Rider. Each menu comes with one of four themed collectibles linked to these television properties.

The collectibles include a pair of Saved by the Bell socks, a Knight Rider T-shirt, a Charmed mug and a Beverly Hills, 90210 branded glass.

Alongside the themed menu, Burger King has brought Canada Dry back to its offering and introduced the Galak King Fusion dessert.

The campaign film recreates elements associated with television shows from the period, including their visual treatment, music and opening sequences. It also features a cast portraying older versions of familiar characters, extending the television references beyond the menu and collectibles.

Burger King began running the campaign on July 21 across television and BVOD/VOL platforms. The advertisements have been released in 10-second, 20-second and 30-second formats.

With Boomer King, the company is using entertainment properties across food, merchandise and advertising as part of a limited-period campaign centred on television titles from the 1980s and 1990s.

Thums Up has brought back its biking-focused platform ThunderWheels for a third edition, with Indian cricketer Jasprit Bumrah fronting the latest campaign. The initiative continues the beverage brand's association with biking culture while offering consumers opportunities to access riding-related rewards through specially marked Thums Up packs.

At the centre of ThunderWheels 3.0 is a new brand film featuring Bumrah. The campaign will also extend across digital and social media platforms, where biking enthusiasts will be encouraged to share their riding experiences and engage with the wider rider community.

As part of the consumer promotion, specially marked Thums Up packs will feature access to the ThunderWheels platform. Consumers can scan the packs to participate in a lucky draw and stand a chance to win biking-related rewards, including a ThunderWheels motorcycle.

Sumeli Chatterjee, Category Head – Sparkling Flavours, Coca-cola India and South-West Asia said, "At Thums Up, our signature strong taste and high fizz represent a bold, adventurous spirit that has defined the brand for generations. Biking is more than a passion point for us; it's a natural expression of the Toofani spirit that drives everything we do. In its third year, ThunderWheels 3.0 brings riders closer to unforgettable experiences, stronger communities, and the thrill of the riding. We hope it inspires a new generation of young Indians to discover the joy of riding and live the Toofani spirit with every ride."

The return of ThunderWheels marks the third year of the platform, with Thums Up continuing to use biking as a central theme in its consumer engagement initiatives. The latest edition combines an on-pack promotion with digital and social media engagement aimed at India's growing community of biking enthusiasts.

Doritos, the world's No. 1 nacho chip brand, has partnered with Cinépolis India to launch Doritos x Cinépolis Popcorn, a co-created snack that combines the flavour of Doritos Nachos with Cinépolis' signature popcorn. Developed exclusively for moviegoers, the new offering brings together two popular snack formats to create what the brands describe as "The Superhit Crunch."

The collaboration reflects the growing importance of food and beverage offerings in India's cinema industry. With an estimated 150 million people visiting movie theatres annually and snacking emerging as one of the country's fastest-growing consumer categories, cinemas are increasingly becoming an important consumption channel for food and beverage brands. Beyond complementing the movie experience, food is now playing a larger role in how audiences engage with cinema during outings with friends and family.

The new product has been launched through FOOVIES, Cinépolis India's platform that integrates food with the movie-going experience. The platform offers the company's food menu across its cinemas, including in-seat ordering, regional menu options, and limited-edition products introduced during initiatives such as the Blockbuster Food Festival.

For Doritos, the collaboration marks an expansion of the brand's presence in social consumption occasions. Known for its bold flavours, the brand aims to extend its association with shared experiences by bringing its signature taste to cinema audiences through this partnership.

Devang Sampat, Managing Director, Cinépolis India said, "FOOVIES is built on a reality, that food and beverage is now as much a part of the cinema visit as the film itself. What has changed is that this side of the business has matured into something brands now want to build products for, the way they would for any serious retail channel. For FMCG brands, the value is no longer only in being seen. It is in becoming part of an experience people choose and look forward to, and that is what we built Doritos x Cinepolis Popcorn to be."

Ankit Agarwal, Marketing Director – Doritos, PepsiCo India shared, “At Doritos, we have always believed that snacking is closely linked to social moments and shared experiences. Cinema is one of the most powerful examples of that where people come together, spend time together and look for snacks that add to the excitement of the occasion. Our partnership with Cinépolis allows us to take Doritos into a new consumption moment in a way that feels true to the brand. Doritos X Cinepolis Popcorn brings together the familiarity of popcorn with the bold taste of Doritos Nachos, creating a snack experience that is made for the big screen.”

Doritos x Cinépolis Popcorn is now available across Cinépolis cinemas in India.

Nestlé India's MUNCH has introduced 'Hack the Crunch', a new gaming-focused campaign designed around the challenges gamers face while snacking during gameplay. The initiative brings together some of India's gaming creators through videos and live streams, positioning the brand within the country's growing gaming community.

The campaign is built on the insight that eating snacks during competitive gaming sessions can interrupt play, especially when both hands are occupied. Through creator-led content, MUNCH encourages gamers to come up with innovative ways to snack without breaking their focus, making the gaming community an active participant in the campaign.

Gopichander Jagatheesan, Director, Chocolates & Confectionery, Nestlé India said, "For us, staying relevant with young India has always meant being in-culture, earning a place in conversations as a participant, not an advertiser. This generation isn't just consuming culture. They're building it one stream, one reel, one hack at a time. With Munch Hack The Crunch, we entered the gaming world through a truth every gamer knows: when both hands are on the controller, snacking becomes a real challenge. But instead of handing them the answer, we asked the community to do what they do best – find a hack. And they delivered. Clever fixes, hilarious jugaads, and content that turned a campaign into a culture moment."

The campaign is being rolled out across social media channels and streaming platforms, where gaming creators are engaging audiences through the 'Hack the Crunch' theme while encouraging wider community participation.

Olympia Le-Tan has collaborated with Warner Bros. Discovery Global Consumer Products to introduce a limited-edition capsule collection inspired by the television series "Friends." The collection translates some of the show's most recognisable visual elements into the fashion brand's signature embroidered book clutch format.

The collaboration features two limited-edition clutch designs based on familiar symbols associated with the series. One takes inspiration from the yellow frame displayed on the door of Monica's apartment, while the second incorporates the recognisable "Friends" logo.

Through the capsule, Olympia Le-Tan draws on elements that have remained closely associated with the sitcom since it first aired in 1994. The collection brings together references from the series with the brand's embroidery-focused approach, turning familiar details from the show into collectible fashion accessories.

"Friends" has maintained a global audience since its debut and continues to reach viewers across generations. The collaboration builds on this long-standing connection by incorporating details that fans associate with the show's characters, settings, and storylines.

Elements such as the purple door of Monica's apartment and references incorporated on the back of the clutch designs have been used throughout the collection. These details are intended to reflect familiar moments from the series while maintaining Olympia Le-Tan's established design format.

Aude Sergent, Chief Executive Officer, Olympia Le-Tan said, "Some stories become part of our lives, and 'Friends' is one of them," says Aude Sergent, chief executive officer, Olympia Le-Tan. "We wanted to celebrate the small details that instantly transport people back into the 'Friends' world: the yellow frame, the familiar logo, the feeling of comfort and friendship. Through our embroidery and craftsmanship, we transformed these memories into collectible pieces that can be treasured for years to come."

Each clutch in the collection is handcrafted using traditional embroidery techniques. The two designs will be produced in limited quantities, with every piece individually numbered from 01/77 to 77/77.

The collaboration adds "Friends" to Olympia Le-Tan's portfolio of designs inspired by cultural and entertainment properties. By incorporating elements from the television series into its embroidered accessories, the brand continues to explore collaborations that bring entertainment intellectual properties into the fashion and accessories category.

The "Friends" x Olympia Le-Tan collection will be available as a limited edition beginning Nov. 9. Consumers will be able to purchase the collection through OlympiaLeTan.com, the Maison OLT boutique in Paris and select retailers.

Life360 has partnered with Disney to introduce a limited-edition collection of Tile Bluetooth trackers featuring Mickey Mouse and Minnie Mouse. The collaboration combines Disney's popular characters with Life360's location-tracking technology, offering consumers a new range of trackers designed for everyday belongings.

The collection has been introduced during the summer travel period and ahead of the back-to-school season. The Tile trackers can be attached to or stored with frequently used items such as luggage, passports, strollers and backpacks, helping users keep track of their belongings through connected devices.

Mike Zeman, Chief Marketing Officer, Life360 said, "Disney is iconic when it comes to magical family experiences," says Mike Zeman, chief marketing officer, Life360. "And, Life360 exists to make everyday family life better. We are beyond thrilled to bring this collaboration to life, with Mickey and Minnie-themed tile trackers that are sure to bring both delight and peace of mind to Disney fans around the world."

The limited-edition range includes two Tile Starter Packs, with separate versions featuring Mickey Mouse and Minnie Mouse. Each Starter Pack comes with a standard Tile tracker and a Tile Slim, providing different formats for tracking personal belongings. Consumers can also purchase individual Tile trackers featuring Mickey Mouse.

In terms of functionality, the trackers offer a Bluetooth range of up to 350 feet and come with a three-year battery. The devices also include a ring feature that allows users to trigger a sound when searching for nearby belongings. An SOS button is also included as part of the trackers' functionality.

The devices are compatible with both Android and Apple devices and work with the Life360 app. Through the app, users can view the location of connected people, pets, and belongings together on a single map, bringing different tracking functions within one platform.

With the Disney collaboration, Life360 is extending Tile's product portfolio through character-based designs while retaining the tracking features of its existing devices. The collection also reflects the increasing use of entertainment and character intellectual properties across consumer technology and accessories.

Hasbro has introduced a new collection of six Dr. Seuss-themed board games, reimagining several of its classic games with characters, stories, and settings from the beloved children's books. The collection is currently available on Amazon, while additional major retailers are rolling out the games throughout the month.

Among the new releases is Trouble: "One Fish, Two Fish, Red Fish, Blue Fish," where players race to move all four of their fish from Home to the Finish Zone. Along the way, players can land on special spaces that either advance their position, send opponents backward, or prompt them to sing like a Ying. The game is available on Amazon and Walmart.com.

Another addition is The Game of Life: "Oh, The Places You'll Go!", which allows players to choose their own route across the game board, travelling through locations featured in the classic Dr. Seuss book, including Wide Open Air, High Heights, and The Waiting Place. It is available through Amazon and Walmart.com.

Hasbro has also launched Chutes and Ladders: "The Cat in the Hat" Edition, featuring the Cat in the Hat alongside Thing 1 and Thing 2 in a themed climbing and sliding adventure. The game is available on Amazon and Walmart.com.

For card game enthusiasts, Monopoly Deal: "How the Grinch Stole Christmas" blends the fast-paced Monopoly Deal format with characters, artwork, and objects inspired by the Dr. Seuss holiday classic. Players collect items from around Who-ville during gameplay. The title became available on July 15 at major retailers, including Amazon, Target, and Walmart.

The lineup also includes Candy Land: The World of Dr. Seuss, where players select a Dr. Seuss character and draw cards to move along the Rainbow Path. The cards feature colours and special Seuss-inspired elements, and players can either compete individually or work together in a race against the Cat in the Hat. The game is available at Walmart.

Completing the collection is Operation: The Grinch Edition, which centres on the Grinch and features built-in sound effects. The game offers two gameplay modes, including the traditional Hospital mode and an Emergency mode. It is scheduled to be available from August 1 at Walmart.

Following the recent release of FIFA Heroes, the five-a-side arcade football game designed for mobile-first football audiences, a new Shrek Season Pass is now available and will run until Aug. 10.

The Season Pass brings characters from DreamWorks Animation’s Shrek franchise into the FIFA Heroes arena. Players will be able to encounter characters including Shrek, Fiona, Puss in Boots, Gingy, Pinocchio, and Lord Farquaad.

The collaboration comes as the first “Shrek” film celebrates its 25th anniversary this summer. The franchise is also set to enter its next chapter with DreamWorks Animation’s “Shrek 5,” which is scheduled to arrive in cinemas worldwide next summer.

Throughout the Season Pass, players will have opportunities to unlock a range of rewards. These include Shrek and two additional characters, six character emojis, and new avatars featuring Donkey, among other additions.

The crossover expands the character lineup available within FIFA Heroes and brings together the worlds of arcade football and the Shrek franchise. By incorporating familiar characters into its five-a-side gameplay format, the Season Pass adds new themed content for players during its limited availability period.

FIFA Heroes is currently available for players on iOS and Android devices. The game is also expected to expand its availability, with versions for PC and consoles coming soon.

Gaming hardware company Razer has partnered with The Pokémon Company International to introduce the Pikachu & Eevee Collection, marking Pokémon's 30th anniversary. The new lineup brings Pikachu and Eevee-inspired designs to a selection of Razer gaming peripherals, expanding the collaboration across gaming accessories for Pokémon fans and gamers.

The collection consists of four gaming peripherals, including a headset, keyboard, mouse and mouse mat. The Razer Kraken V4 X – Pikachu & Eevee Edition is a wired gaming headset featuring a design based on the two Pokémon characters. It is joined by the Razer Ornata V3 Tenkeyless – Pikachu & Eevee Edition, a compact keyboard designed without a dedicated number pad.

Also included in the lineup is the Razer Cobra – Pikachu & Eevee Edition, a lightweight wired gaming mouse. Completing the collection is the Razer Gigantus V2 – Medium – Pikachu & Eevee Edition, a micro-weave cloth mouse mat designed to complement the other products in the range.

The gaming peripherals feature Razer Chroma RGB lighting, allowing compatible products to display coordinated lighting effects across a user's desktop setup. The feature enables the headset, keyboard and mouse to work as part of a visually connected gaming environment for both shorter gaming sessions and extended use.

Through the collection, Razer and The Pokémon Company International are bringing two of the franchise's recognised characters to gaming hardware as Pokémon celebrates three decades. The collaboration also reflects the continued crossover between entertainment intellectual properties and gaming accessories, with character-led designs increasingly extending into consumer technology categories.

The Pikachu & Eevee Collection is currently available through Razer's official website, RazerStores and select retail partners. The lineup is being offered across multiple international markets, including the U.S., Latin America, Europe, Australia and New Zealand.

Entertainment and music investment firm Pophouse Entertainment (Pophouse) has entered into a strategic partnership with legendary rock band Iron Maiden, acquiring a stake in the band's publishing rights, master music rights, and name, image, and likeness (NIL) rights.

The partnership, developed over the past year in collaboration with Andy Taylor, Co-manager of Iron Maiden, is intended to support new creative projects while helping the band engage existing fans and introduce its music catalogue to new audiences.

As part of the collaboration, Pophouse and Iron Maiden recently launched the Infinite Dreams Museum Experience during EddFest at Knebworth House. Inspired by the band's anniversary book, Infinite Dreams, the attraction celebrates five decades of Iron Maiden's history and features its iconic mascot, Eddie, through immersive exhibits and interactive fan experiences.

The companies are also working together on filming Iron Maiden's ongoing Run For Your Lives world tour for a major cinematic project. Future plans include expanding interactive fan experiences and developing a digital universe centred around Eddie.

Jessica Koravos, Chief Executive Officer, Pophouse said, "Iron Maiden is a band whose remarkable longevity and rich catalogue open up countless creative possibilities. With Pophouse's partnership, the band now has the investment and creative firepower to keep evolving for decades to come. It is a privilege to support Iron Maiden in this new chapter and to help carry their extraordinary legacy forward for the fans who have built this global community over the past 50 years."

Johan Lagerlöf, Fund Managing Partner and Head, Investments, Pophouse added, "Iron Maiden is not just a legendary band, it is one of the most powerful franchises in music history. Its songs, unique imagery and live shows have inspired generations of dedicated fans across every continent and continue to attract new audiences, decade after decade. In a world of rapid technological advancements, we believe that Iron Maiden, together with us, is perfectly positioned to harness the opportunities this new era brings. We are humble but beyond excited to help shape the legacy of this unique cultural phenomenon."

Rod Smallwood, Manager, Iron Maiden stated, "I am very excited about our relationship with Pophouse and the ability we now have to pursue, facilitate and finance our many plans and dreams quicker than we ever hoped. The interest in the band has never been bigger and this strategic partnership, which we've been quietly working together on now for over a year, has already had results with the progress on the Infinite Dreams Museum and the filming of the current show. The fans can be assured there is a great deal more to come for Maiden, and Eddie will rule, OK!"

Dave Shack, Managing Director, Phantom Music and Co-manager, Iron Maiden commented, "Rod and Andy have always encouraged and inspired us to take chances in developing Eddie and the worlds he inhabits, such as horror, gaming, or comic books. The band provides the cornerstone of what Maiden is – superlative music and incredible live shows, and the Phantom Team have focused on developing parts of Maiden lore that we think our fans will embrace and enjoy. Such Maiden-related initiatives include an award-winning mobile game, a global fan club offering, a vibrant drinks business, books and comics and, of course, merchandising in all its forms. It's absolutely one of the greatest sandpits for a creative to play in – and Pophouse have already shown they belong in it. When an unexpected power failure threatened filming of our Paris concert for a major cinematic project, they moved quickly alongside us to mobilize a full crew at EddFest and keep the project on track."

Etihad Arena has entered into a partnership with District by Zomato to make its live events accessible through the platform's event discovery and ticket access services.

Under the collaboration, users of District will be able to discover events hosted at the Abu Dhabi venue alongside dining, entertainment, and other experiences available on the platform.

The partnership adds another channel to Etihad Arena's existing ticketing ecosystem, allowing audiences to explore and access events through District while supporting broader event discovery.

Marcus Osborne, General Manager, Etihad Arena said, “We’re pleased to welcome this new collaboration with District. As we continue to grow our global audience, partnerships like this play an important role in reaching new audiences and supporting Abu Dhabi’s wider tourism ambitions. Together, we can strengthen our offering and continue delivering world-class experiences to audiences in the UAE and beyond.”

Kunal Khambhati, Founder & COO – Events, District by Zomato shared, “We’re thrilled to collaborate with Etihad Arena, one of the region’s most exciting live entertainment destinations. This collaboration marks a significant milestone for District as we continue to redefine the live events experience across the UAE. Etihad Arena has established itself as a premier home for exceptional entertainment, and together, we’re committed to delivering world-class, fan-first experiences.”

The partnership is expected to improve the visibility of events hosted at Etihad Arena while giving District users another option to discover and access live entertainment experiences across the UAE.

Amazon has integrated Amazon MX Player into Prime Video, bringing together both free and subscription-based content on a single platform. The move gives advertisers access to Prime Video's premium audience alongside Amazon MX Player's extensive user base, covering a wide range of content including original series, reality shows, micro-dramas, and dubbed international titles.

The combined platform now features popular Indian web series such as Mirzapur, Panchayat, and The Family Man, along with Amazon MX Player originals including Aashram and Hip Hop India. By combining premium originals with ad-supported programming, international content, and short-form entertainment, Amazon is expanding its streaming content portfolio.

The integration also creates broader advertising opportunities for brands by enabling them to reach diverse audience segments with campaigns tailored to different viewing preferences. Advertisers can use Amazon's shopping, browsing, and streaming insights to engage consumers based on their interests and purchasing behaviour, supporting campaigns across awareness, consideration, and conversion stages.

"The unification of Amazon MX Player with Prime Video significantly uplevels the possibilities for advertisers in India. For viewers, this means more of their favorite content in one place. For advertisers, the new service translates into wider and more engaged audiences in a single destination available for sponsorship and custom creative brand opportunities. This is not just about reach—it is about performance, scale, and precision. With our full-funnel advertising solutions, brands can now leverage shoppable formats, integrate within India’s biggest shows, sponsor premium content, and measure real impact from impression to outcome, all within one streaming service powered by trillions of Amazon signals,” said Girish Prabhu, Vice President & Head, Amazon Ads India.

With the integration, advertisers can now access the combined Prime Video streaming audience through a single media buying platform. They can also extend campaigns across apps, websites, and premium publishers using Amazon DSP, allowing brands to manage and measure campaigns across Amazon's streaming inventory and digital ecosystem from one platform.

Amazon has also introduced interactive advertising formats, including QR code-enabled advertisements that allow viewers to add products directly to their Amazon shopping cart while watching content. Additional formats such as Branded Carousels and Pause Ads provide brands with more ways to engage audiences during their streaming experience.

In addition to traditional advertising, brands can collaborate with Prime Video through in-content integrations, product placements, talent-led campaigns, branded bumpers, and season-long sponsorships.

Collectibles brand Funko has announced the addition of new Pop! figures inspired by the popular titles Obsession and Off Campus, expanding its portfolio of entertainment and literary collectibles.

As part of the latest release, Funko is introducing POP! Nikki, based on the viral character from Obsession. The collectible is now available for pre-order through the company's official website.

The company has also unveiled a new Off Campus Pop! collection, featuring characters from Elle Kennedy's bestselling romance series. The lineup includes Allie Hayes, Dean Di Laurentis, Garrett Graham and Hannah Wells, bringing some of the franchise's best-known characters into Funko's signature Pop! format.

Designed for fans and collectors, the new figures recreate the characters with the brand's distinctive stylised design while celebrating the growing popularity of both Obsession and Off Campus.

The new releases reflect Funko's continued strategy of expanding its portfolio through partnerships with popular entertainment and literary franchises. By introducing collectibles based on well-known books and fictional characters, the company continues to strengthen its presence among readers, pop culture enthusiasts, and memorabilia collectors.

Both the POP! Nikki figure from Obsession and the Off Campus character collection are now available for pre-order on Funko's official website. The latest additions further broaden the brand's catalogue of licensed collectibles, giving fans new ways to celebrate two of the most talked-about titles in contemporary fiction.

The LEGO Group has introduced the LEGO Icons SpongeBob SquarePants: Bikini Bottom building set, its first SpongeBob SquarePants-themed collection created specifically for adult builders. Developed in collaboration with Paramount Products & Experiences, the set recreates iconic locations, characters and memorable elements from the long-running animated series.

The 1,794-piece building set brings together some of Bikini Bottom's most recognisable landmarks, including SpongeBob's pineapple house, Squidward's Easter Island-inspired home and Patrick Star's rock residence. It also features a Jellyfish Fields scene, allowing fans to recreate one of the show's well-known settings.

Each structure has been designed with detailed interiors to enhance the building experience. SpongeBob's pineapple home includes a fully furnished living room and bedroom, while Squidward's house showcases his personal living space. Patrick's rock can also be lifted to reveal an interior beneath its familiar exterior.

The set includes Minifigures of SpongeBob SquarePants, Patrick Star and Squidward, along with brick-built versions of Gary the Snail and DoodleBob. Additional accessories inspired by the series include the boatmobile, Squidward's clarinet and a portrait of Gary, offering fans several references to the animated franchise.

The LEGO Icons SpongeBob SquarePants: Bikini Bottom building set (11386) is currently available for pre-order and will be available for purchase starting September 1.

Alongside the collector's edition, LEGO has also introduced a 72-piece SpongeBob SquarePants set designed for builders aged 10 years and above. The smaller set includes a SpongeBob Minifigure equipped with his signature jellyfishing net, offering a build experience for younger fans of the franchise.

Green Gold Animation, in collaboration with EBG Group, has launched the first Chhota Bheem Cafe in Jubilee Hills, Hyderabad. Inspired by the popular animated series, the themed cafe is designed to offer a combination of dining, entertainment, and interactive experiences for children and families.

The outlet recreates the world of Chhota Bheem by bringing together familiar characters such as Chhota Bheem, Chutki, Raju and Jaggu in a themed environment. Alongside its food offerings, the cafe features dedicated play areas, learning activities, toys and branded merchandise, as well as spaces for birthday celebrations and children's events.

The menu has been curated for both children and adults and includes millet-based pizzas, burgers, snacks, themed desserts, beverages and the show's signature-inspired Power Laddoos. In addition to dine-in services, the companies have introduced a Bento Box subscription programme for school-going children, providing breakfast and lunch options through offline delivery channels and the cafe network.

Irfan Khan, Founder and Chairman, EBG Group said, “Families today are looking for destinations that offer more than dining. Through the Chhota Bheem Cafe, we want to bring together healthy food, play, learning and shared family experiences in one place. There's a real opportunity to build a homegrown Indian family entertainment brand, one built around characters children have actually grown up with across the country. Beyond the business opportunity, this is also about creating jobs, in hospitality and operations today, and in franchising as we expand over the next few years.”

Rajiv Chilaka, Founder and CEO, Green Gold Animation shared, “Chhota Bheem has been part of people's homes for almost twenty years. This café is our way of giving him an address - a place where children and families can step into the world of Chhota Bheem and enjoy an experience inspired by the stories and characters they love, beyond the screen. We've had families write to us for years asking for exactly this kind of experience, and this is our response. It's the first step in a much bigger vision for us: taking our characters beyond animation and into everyday life, starting with food, play, and storytelling brought together in one place.”

To further engage young visitors, the cafe will introduce Junior Chef Quest, a supervised cooking programme where children can participate in guided culinary activities. The company is also planning to launch a membership programme that will offer rewards, workshops, educational sessions, and exclusive experiences for members.

As part of its expansion strategy, Green Gold Animation and EBG Group plan to open 25 Chhota Bheem Cafe outlets in the first phase with an investment of Rs 50 crore. The initial rollout will focus on major Tier I cities through company-owned outlets before gradually adopting a franchise-led expansion model.

The partners aim to increase the network to 50 outlets over the next three years, depending on the performance of the first phase. The planned expansion is expected to create more than 500 direct and indirect employment opportunities across hospitality, kitchen operations, franchise management and support functions.

boAt has partnered with Legacy, a community-led talent platform judged by hip-hop artists KR$NA and Raftaar, as part of its efforts to support emerging creators and creative communities in India.

The collaboration builds on boAt's continued association with music, creators, and youth culture. The partnership is aimed at supporting platforms that help identify and nurture new talent while strengthening creator-led communities.

Warner Bros. Pictures Animation (WBPA) has introduced a refreshed studio logo and opening sequence during the Annecy International Animation Film Festival, where it also presented its theatrical release slate for 2026 to 2028.

The updated visual identity replaces the studio's previous glossy, textured shield with a design inspired by the look of traditional hand-painted animation. The new logo also features Tweety Pie flying alongside the iconic shield, while the "Animation" wordmark has been repositioned beneath the logo in a clean script-style typeface.

The redesigned opening sequence highlights the animation process through a short visual narrative. It begins with the studio's signature water tower, which changes through different colours and shades as the scene gradually transforms from a hand-drawn sketch into a fully painted animation. During the sequence, the earlier gold, glossy logo briefly appears before transitioning into the new matte version, reflecting the studio's renewed focus on the craftsmanship of traditional animation instead of computer-generated visuals.

Alongside the rebrand, Warner Bros. Pictures Animation confirmed its upcoming theatrical projects. The studio's slate includes The Cat in the Hat, scheduled to mark its theatrical debut in November 2026, as well as several films currently in development, including Tom & Jerry, Thundercats, Meerkats, Bad Fairies, and the original musical Prehistoria from creator Vivienne Medrano. During the festival, the studio also screened the new Looney Tunes short film, Daffy Season.

The refreshed studio logo will make its official theatrical debut with the release of The Cat in the Hat later this year.