Fixderma Skincare Onboards Divya Dutta and Mahesh Thakur for its Latest TVC Campaign

Oppo India has launched a new campaign ahead of the July 2 debut of its Reno16 Series, introducing the theme #LiveItYourWay. Fronted by actor Janhvi Kapoor, the campaign focuses on individuality, creativity, and self-expression among younger audiences.

At the centre of the campaign is a film that follows the story of Rhea, an aspiring musician navigating self-doubt before finding encouragement and support from her father. The storyline captures her personal journey as she pursues her passion for music and prepares for an important campus audition.

The campaign is accompanied by a refreshed rendition of Jugni, which forms the backdrop to the narrative. Integrated throughout the film are the Reno16 Series and OPPO Enco Air5, showcasing features such as AI-enabled editing tools, imaging capabilities, and active noise cancellation within the storytelling experience.

Sushant Vashistha, head of digital marketing, OPPO India, said, "Today's generation is creating and sharing more than ever before. Self-expression has become an integral part of how young people communicate, connect and build confidence. With the Reno16 Series, we wanted to create technology that supports this behaviour naturally and intuitively. It is a generation that is driven by passion and individuality, and our campaign “Live It Your Way” is a celebration of that spirit. It reflects that spirit by celebrating individuals who choose to pursue their passions despite doubts and expectations. Through powerful imaging capabilities and AI-driven creativity tools, the Reno16 Series empowers users to bring their stories to life and truly live life their way."

Goldee Patnaik, head of communications, OPPO India, said: “Reno has always stood for empowering a generation that sees creativity as a way of life and self-expression as an extension of who they are. Today's generation doesn't just use technology to capture moments - they use it to discover their passions, tell their stories and connect with the world in more meaningful ways. With the Reno16 Series and OPPO Enco Air5, we've brought together an intelligent ecosystem that seamlessly supports every stage of that journey - from finding inspiration and immersing yourself in your creative flow to capturing, creating and sharing your story effortlessly.”

 Janhvi Kapoor said, "What I love about this campaign is its celebration of individuality and self-expression. It captures the spirit of a generation that is confident, authentic, and unafraid to forge its own path. I personally relate to this because, in many ways, it’s been my own journey too- learning to trust myself, embrace my voice, and keep moving forward despite the noise. That’s what makes this story so special to me. OPPO Reno16 beautifully supports that journey by making creativity effortless and empowering.”

According to the company, the Reno16 Series combines advanced camera technology with AI-powered editing capabilities and software tools tailored for photography and content creation. The campaign will be amplified across OPPO India’s digital platforms, cinema screens, OTT platforms, and out-of-home media channels.

Oppo India has launched a new campaign ahead of the July 2 debut of its Reno16 Series, introducing the theme #LiveItYourWay. Fronted by actor Janhvi Kapoor, the campaign focuses on individuality, creativity, and self-expression among younger audiences.

At the centre of the campaign is a film that follows the story of Rhea, an aspiring musician navigating self-doubt before finding encouragement and support from her father. The storyline captures her personal journey as she pursues her passion for music and prepares for an important campus audition.

The campaign is accompanied by a refreshed rendition of Jugni, which forms the backdrop to the narrative. Integrated throughout the film are the Reno16 Series and OPPO Enco Air5, showcasing features such as AI-enabled editing tools, imaging capabilities, and active noise cancellation within the storytelling experience.

Sushant Vashistha, head of digital marketing, OPPO India, said, "Today's generation is creating and sharing more than ever before. Self-expression has become an integral part of how young people communicate, connect and build confidence. With the Reno16 Series, we wanted to create technology that supports this behaviour naturally and intuitively. It is a generation that is driven by passion and individuality, and our campaign “Live It Your Way” is a celebration of that spirit. It reflects that spirit by celebrating individuals who choose to pursue their passions despite doubts and expectations. Through powerful imaging capabilities and AI-driven creativity tools, the Reno16 Series empowers users to bring their stories to life and truly live life their way."

Goldee Patnaik, head of communications, OPPO India, said: “Reno has always stood for empowering a generation that sees creativity as a way of life and self-expression as an extension of who they are. Today's generation doesn't just use technology to capture moments - they use it to discover their passions, tell their stories and connect with the world in more meaningful ways. With the Reno16 Series and OPPO Enco Air5, we've brought together an intelligent ecosystem that seamlessly supports every stage of that journey - from finding inspiration and immersing yourself in your creative flow to capturing, creating and sharing your story effortlessly.”

 Janhvi Kapoor said, "What I love about this campaign is its celebration of individuality and self-expression. It captures the spirit of a generation that is confident, authentic, and unafraid to forge its own path. I personally relate to this because, in many ways, it’s been my own journey too- learning to trust myself, embrace my voice, and keep moving forward despite the noise. That’s what makes this story so special to me. OPPO Reno16 beautifully supports that journey by making creativity effortless and empowering.”

According to the company, the Reno16 Series combines advanced camera technology with AI-powered editing capabilities and software tools tailored for photography and content creation. The campaign will be amplified across OPPO India’s digital platforms, cinema screens, OTT platforms, and out-of-home media channels.

NIVEA has introduced its new campaign, ‘Upar Upar Se’, to support the launch of its Super 10 Serum Lotion, positioning the product around deeper and more effective body care routines.

Built around the commonly used phrase ‘upar upar se’, the campaign highlights the limitations of surface-level body care practices and encourages consumers to shift toward skincare choices centred on performance and visible results. The initiative particularly targets younger audiences who are increasingly inclined toward skincare solutions formulated with active ingredients.

The newly launched Super 10 Serum Lotion features ingredients including niacinamide, vitamin C, pro-retinol, and UV filters. According to the company, the formulation has been developed to help address concerns such as dullness and dark spots while also delivering hydration and daily sun protection.

Shweta Dalal, Marketing Director, NIVEA India, said, “At NIVEA, innovation is rooted in creating superior product benefits that truly matter to consumers. With our latest launch, NIVEA Super 10, we are bringing 10-layer deep hydration to life through a proposition that delivers glowing, moisturised skin with everyday ease. ‘Upar Upar Se’ is more than a phrase; it reflects a behavior we all recognise, where body care is often seen as only surface-level.

With this campaign, we wanted to challenge that mindset and reframe expectations for body care. Today’s consumers are more informed and intentional, and they expect the same level of efficacy from body care as they do from facial skincare. NIVEA Super 10 combines high-performance ingredients with accessibility, making effective body care both relevant and easy to embrace.”

Through this campaign, NIVEA aims to reinforce changing consumer expectations in the body care category by focusing on ingredient-led formulations and encouraging a more result-oriented approach to everyday skincare.

Jewellery brand Mia by Tanishq and beauty brand Lakmē have announced a collaboration that brings together jewellery and beauty in a joint campaign focused on everyday styling. The partnership combines Mia's Sunkissed Collection with the Lakmē 9to5 Hya Beach Edit, targeting consumers who incorporate both beauty and jewellery into their daily routines.

The collaboration begins with an influencer-led campaign featuring creators from fashion, beauty, travel, lifestyle, and GRWM (Get Ready With Me) categories. Through curated content, influencers will showcase how jewellery and beauty products can be styled together for everyday occasions, highlighting themes of self-expression and personal style.

The collaboration is built on the insight that younger Indian consumers increasingly wear jewellery and use beauty products as part of their everyday identity rather than reserving them for weddings, festivals, or special occasions. By bringing together two categories that have traditionally been marketed separately, the brands aim to create a unified lifestyle proposition centred on daily wear.

Shyamala Ramanan, Business Head, Mia by Tanishq said, "At Mia by Tanishq, we have always believed that jewellery is not an embellishment for special days; it is an extension of who you are, every day. Partnering with Lakmē, a brand that holds the same philosophy at the heart of beauty, feels completely natural. Together, we want to own the everyday moment where a sunkissed glow and effortless jewellery meet, and inspire Indian women to show up for themselves, not just for occasions."

Ashwini Rao, Vice President, Lakmē added, "For the modern woman, style isn't a calendar event; it's a daily reality. With the Lakmē 9to5 Hya Beach Edit, we wanted to deliver that ultimate, skin-hydrating, sunkissed glow that stands up to the daily grind. Partnering with Mia by Tanishq allows us to take that aesthetic a step further, showing how our high-performance beauty range and their effortless jewellery combine to elevate everyday styling and sun-ready confidence."

Following the initial campaign, the two brands plan to extend the collaboration through a series of marketing initiatives, activations, and seasonal campaigns, including festive and holiday engagements, aimed at strengthening conversations around everyday style, beauty, and self-expression.

ITC's confectionery brand Candyman has teamed up with comedian and content creator Biswa Kalyan Rath for a new digital campaign promoting its Tadka Masala Jelly.

The campaign is based on the idea of adding an unexpected twist to everyday conversations, mirroring the product's combination of sweetness, chatpata masala, and kaccha aam flavour. Set in a restaurant, the film features Rath giving humorous dubbed interpretations to ordinary interactions between strangers, reflecting the brand's distinctive flavour profile.

According to the company, the campaign draws inspiration from the way consumers describe Candyman Tadka Masala Jelly, highlighting its blend of sweet and tangy flavours along with the nostalgic taste of raw mango.

Subash Balar, Vid – Chocolates, Coffee and Confectionery & NCD, Foods Division, ITC said, "Candyman Tadka Masala Jelly has built strong consumer affinity by delivering a flavour experience that is not just sweet but is elevated through chatpata masala flavour. Consumers associate the brand with masala and the nostalgia of kaccha aam. With this campaign, we wanted to bring that distinctive personality to life through content that is entertaining, relatable, and shareable. Biswa's unique style of humour made him the perfect collaborator to recreate the same unexpected tadka that consumers experience when they bite into the product."

Rakesh Menon, Chief Creative Experience Officer, Ulka shared, “Tadka is not just a flavour, it’s a feeling. The idea was to find that moment in everyday life where the unexpected hits you and makes everything more interesting. Candyman Tadka Masala Jelly already does that in your mouth. We just wanted to do the same thing to a conversation.”

Biswa Kalyan Rath, writer and YouTuber stated, "The fun part about this collaboration was taking completely normal conversations and giving them an unexpected twist. That's exactly what Candyman Tadka Masala Jelly does: it takes something familiar and makes it a lot more interesting. The concept gave me plenty of room to play with surprise and humour, which made the entire experience genuinely enjoyable."

The campaign is being rolled out across digital and social media platforms as part of the brand's ongoing consumer engagement initiatives.

Burger King has introduced a new collectible premium series for its Junior Meals across the Nordic region, featuring six domino sets inspired by emoji brand characters. The limited-edition collection also includes a special emoji-style version of the Burger King mascot, the King.

The new promotion combines the traditional domino game with characters from the emoji brand universe. Each set features different emoji-themed designs and characters, encouraging families to collect all six editions while engaging in a classic tabletop game.

A key element of the campaign is the exclusive emoji brand adaptation of the Burger King King. The collaboration brings together two globally recognized brands through a collectible designed specifically for the promotion.

The initiative was developed in partnership with Toy Promotion Scandinavia and The Emoji Company. According to the companies, the collection has been designed to promote repeated use and long-term play value, supporting a more sustainable approach to children's promotional products.

Nicole Reyes Meyer, Brand Manager, Burger King stated, "At Burger King, we are always looking for new ways to create memorable experiences for families visiting our restaurants. The emoji brand Domino Collection combines collectability, creativity and classic gameplay in a format that children can enjoy again and again."

Per Wahlqvist, Chief Executive Officer, Toy Promotion Scandinavia stated, "Our objective was to create a premium that delivers genuine long-term play value while bringing together two highly recognizable worlds. The domino format is timeless and universally understood, while the emoji brand characters add personality, fun and collectability. We believe families throughout the Nordic region will enjoy collecting the full series and playing together."

Marco Hüsges, chief executive officer and founder, The Emoji Company commented, "The emoji brand has always been about creating emotional connections through fun, expression and shared experiences. This promotion beautifully brings those values to life. Together, we have created a collection that encourages interaction, imagination and family entertainment."

The six collectible domino sets will be available for a limited period with Burger King Junior Meals at participating restaurants across the Nordic region, subject to availability.

Fit for Life has entered into a licensing agreement with Orangetheory Fitness, a brand within Purpose Brands, to develop and distribute a range of branded fitness accessories and training equipment.

The collaboration will result in the launch of an Orangetheory Fitness and Fit for Life product collection featuring training accessories designed to support consumers' fitness routines both inside and outside the gym environment.

Under the agreement, Fit for Life will leverage its capabilities in product development, sourcing, and retail distribution to expand Orangetheory's presence beyond its fitness studios. The companies plan to make the products available through retail and digital channels ahead of a scheduled launch in the first quarter of 2027.

Joey Shamah, Co-founder and Chief Executive Officer, Fit for Life shared,  "Orangetheory is one of the most recognized and respected brands in fitness, with a passionate member community and a proven approach to helping people achieve results. We're excited to partner with Orangetheory and Purpose Brands to create innovative products that complement the Orangetheory workout experience and bring the brand into consumers' everyday lives."

The companies said the initiative is aimed at creating additional consumer touchpoints while extending Orangetheory's brand presence into the fitness accessories category.

Lauren Maffei, Senior Director, Business Development and Partnerships, Purpose Brands stated, "At Orangetheory, we're constantly looking for ways to help our members stay connected to their fitness goals beyond the studio. Partnering with Fit for Life allows us to offer high-quality products that reflect our commitment to helping people build fitness for life through a balanced approach to strength, cardio, coaching and community. We're excited to provide members with new ways to stay connected to their goals both inside and outside the studio."

The first collection of Orangetheory-branded fitness products will be available through select retail partners, Orangetheory channels, and e-commerce platforms. The partnership forms part of Orangetheory's broader strategy to strengthen engagement with its member community while expanding into new product categories.

Brij Hotels, part of the IHCL brandscape, has announced a collaboration with renowned fashion designers Rohit Gandhi and Rahul Khanna, bringing together luxury hospitality and contemporary Indian fashion through a curated experience for premium customers.

The partnership has been designed to offer exclusive travel experiences to the designers’ VVIP clientele, reflecting the increasing convergence of fashion, hospitality, and lifestyle-led luxury. As part of the association, eligible clients of Rohit Gandhi and Rahul Khanna will receive complimentary two-night stays at select Brij Hotels properties across India.

Participating destinations include Brij Paraiso in Goa, Brij Sone Bagh in Bandhavgarh National Park, and Brij Pola in Jawai, among other properties within the Brij Hotels portfolio. The initiative aims to provide guests with access to hospitality experiences rooted in local culture, heritage, and personalised service.

The collaboration brings together two brands that share a focus on craftsmanship, attention to detail, and curated experiences. Rohit Gandhi and Rahul Khanna are known for their contemporary design approach and understated luxury, while Brij Hotels has built its identity around immersive and culturally driven hospitality offerings.

Rohit Gandhi and Rahul Khanna commented, "At RGRK, we’ve always believed luxury extends beyond clothing; it’s about the overall experience and the emotions attached to it. Our association with Brij Hotels felt very organic because both brands value detail, atmosphere, and a certain sense of understated indulgence. There’s a shared appreciation for craftsmanship, storytelling, and creating experiences that feel personal and memorable rather than excessive."

Udit Kumar, Co-founder, Brij Hotels said, “At Brij Hotels, we have always believed that travel and hospitality are extensions of a person's lifestyle. Through this association with Rohit Gandhi and Rahul Khanna, we are bringing together two worlds that cater to guests who value authenticity, individuality, and meaningful experiences. We are delighted to welcome their patrons into the Brij family and offer them an opportunity to discover India's rich cultural landscapes through our hotels and experiences.”

The collaboration reflects a broader trend in the luxury sector, where brands across fashion, travel, and hospitality are joining forces to create integrated experiences for consumers seeking personalized and experience-driven offerings.

Alpenliebe has partnered with Swiggy to introduce the Sweetest City Challenge, a consumer engagement initiative aimed at encouraging customers to show appreciation towards delivery partners during order deliveries.

The campaign will be rolled out across more than 20 cities, including Mumbai, Pune, Bengaluru, Kolkata, Chennai, and Delhi.

According to Alpenliebe, the initiative is based on insights from its India's Sweetness Report, which surveyed approximately 28,000 delivery partners. The findings revealed that customer interactions were rated below average in nearly two out of five deliveries, while one in four deliveries concluded without any greeting or acknowledgement from customers.

Gunjan Khetan, Director of Marketing, Perfetti Van Melle India shared, “At Alpenliebe, we believe brands have the power to go beyond products and become the catalysts for change. The Sweetest City Challenge, in partnership with Swiggy, reflects our belief that meaningful conversations bring people together, inspire thoughtful actions, and create moments that matter.”

Komal Arora, Drivers and Delivery Organisation, Swiggy Food Marketplace said, "Delivery partners are a key pillar of our business. We believe that creating more moments of joy for those who interact with our customers every minute will positively impact their overall experience. Whether it is a simple smile, a heartfelt thank you, or engaging in a short conversation- it is these small gestures that can make an ordinary day much more memorable for our partners. This is why we have joined hands with Alpenliebe for the Sweetest City Challenge—an initiative aimed at fostering better, more meaningful everyday interactions. This collaboration is designed not only to celebrate these special moments but also to reinforce the vital role delivery partners play in enabling everyday convenience for millions of consumers."

The companies said the campaign aims to promote positive everyday interactions between customers and delivery partners, while recognising the role delivery personnel play in facilitating daily services for consumers.

Beverage startup Peping has launched Blush Rush, a limited-edition flavor developed in collaboration with digital content creator Shivani Karnica, highlighting the growing role of creators in product development and brand strategy.

The collaboration originated from an unpaid Instagram Story posted by Shivani, in which she shared her appreciation for Peping's fizzy drink with her followers. According to the company, the recommendation generated significant consumer interest, with customers purchasing the product and reaching out to the brand after discovering it through her content.

Building on this response, Peping partnered with Shivani to co-create Blush Rush, a flavor inspired by her preferences and audience feedback. The company said the initiative also served as an opportunity to evaluate consumer demand for creator-led product collaborations.

The partnership reflects a broader trend in the creator economy, where content creators are increasingly contributing to product innovation and brand-building efforts beyond traditional promotional campaigns.

Commenting on the collaboration, a spokesperson from Peping said, "What we saw wasn't just engagement; it was people acting on trust. A single organic recommendation translated into real consumer behaviour, with people actively discovering and purchasing our product without any paid push behind it."

Digital Content Creator Shivani Karnica said, "I shared the drink because I genuinely liked it. There was no plan beyond that. What surprised me was seeing people actually go out and find it, send me screenshots, and tell me they had bought it because of that one Story. To watch something so organic eventually turn into a product collaboration has been incredibly exciting and surreal.”

The company said the collaboration demonstrates how creator influence can extend beyond content marketing to shape product strategy, while also providing creators with opportunities to participate more actively in brand growth and business development.

Vietnam-based jewelry retailer PNJ (Phu Nhuan Jewelry) has introduced a new jewelry collection in collaboration with The emoji company, bringing some of the brand's most recognizable icons into the fashion accessories segment.

The collection has been developed in partnership with The emoji company and facilitated by Medialink the SEA. It features jewelry designs inspired by popular emoji brand characters, aimed at offering consumers new ways to reflect their personality and style through fashion accessories.

Hoai Anh Truong, Chief Retail Officer and International Business expansion and new business development, PNJ said, "Jewelry has always been a powerful form of self-expression, and this collection takes that idea to a whole new level. By partnering with the emoji brand, we have created a collection that is fun, meaningful, and highly relevant to today's consumers. Each design tells a story and allows people to express their emotions, personality and unique style in a creative and fashionable way. We are delighted by the positive response the collection has received from customers across Vietnam."

Vince Ng, Licensing Director, Medialink Entertainment Limited, highlighted the role of brand licensing in the collaboration stated, "The emoji brand is one of the most recognizable and emotionally engaging brands in the world, making it a perfect fit for a category centered around personal expression. Working with PNJ has allowed us to bring these universally loved icons into a premium lifestyle collection that resonates strongly with consumers. We are excited to see how fans are embracing these designs as a fun and fashionable way to celebrate who they are."

Paulina Pérez, Vice President, licensing and operations, The emoji company shared, "The emoji brand was created to help people express emotions and connect with one another. Seeing those emotions transformed into beautifully crafted jewelry is incredibly exciting. PNJ has done a fantastic job of combining creativity, craftsmanship and contemporary style to create a collection that brings joy, positivity and self-expression into everyday fashion."

The exclusive emoji brand-inspired jewelry collection is currently available through PNJ's retail stores across Vietnam as well as its online sales channels.

Lifestyle and design brand Chumbak has collaborated with footwear brand Crocs to introduce the Chumbak X Crocs Summer Style Edit, a collection that brings together fashion accessories and footwear for seasonal styling.

The collaboration combines Chumbak's accessories with Crocs' footwear designs, reflecting a broader trend of partnerships between brands across categories to create coordinated lifestyle offerings. The initiative focuses on versatile styling options for consumers seeking summer-ready looks for different occasions.

As part of the Summer Style Edit, Chumbak's Yoko Sling has been paired with Crocs Saturday Buckle Sandals to create a casual look suited for beach walks and everyday outings. The edit also features the Chumbak Capri Tote styled with Crocs Soho Strap Sandals for seaside holidays and travel. For weekend brunches and casual gatherings, the Chumbak Bricklane Satchel has been paired with Crocs Soho Strap Sandals in Tan. Additionally, the Chumbak Limonata Travel Pouches have been matched with Crocs Soho Strap Sandals to offer styling options for poolside relaxation and summer getaways.

The collaboration reflects the increasing focus among brands on creating integrated lifestyle experiences rather than offering standalone products. It also highlights the growing role of cross-category partnerships in engaging consumers through shared design aesthetics and brand values.

Known for its colourful prints and contemporary design approach, Chumbak has expanded its presence beyond home décor and gifting into broader lifestyle categories. The partnership with Crocs aligns with the brand's efforts to strengthen its lifestyle portfolio through collaborations that connect with evolving consumer preferences.

"The Chumbak X Crocs Summer Style Edit is a celebration of summer, spontaneity, and self-expression, proving that great style isn't about following trends, but about finding combinations that feel authentically you."

Audi India has launched a new brand campaign titled ‘That quattro feeling’, spotlighting its quattro all-wheel drive technology that has been a part of the automaker’s vehicle lineup for more than four decades.

Conceptualized by Wondrlab India, the campaign focuses on the driving experience associated with Audi’s quattro system and highlights how the technology performs across varying road and weather conditions. The initiative aims to showcase the sense of control, confidence, and stability that drivers experience while behind the wheel of a quattro-equipped vehicle.

Audi’s quattro technology continuously assesses driving conditions and automatically distributes torque between the front and rear axles to optimize traction and handling. The company said the system has remained a core element of its performance-oriented vehicles for over 40 years.

Hemant Shringy, Chief Creative Officer, Wondrlab India said, "That Quattro Feeling' campaign is a shared experience for those who know and the invitation for those who don't."

Gaurav Sinha, Head, Marketing and PR, Audi India stated, "For over 40 years, quattro has been at the heart of Audi’s performance DNA, but its true value lies in how it makes our customers feel. It is not just about grip or power distribution — it is about delivering a sense of assurance, control, and confidence in every situation. ‘That quattro feeling’ is our way of bringing this emotion to life, celebrating the moments where technology seamlessly translates into trust. This campaign aims to do exactly that, with a simple image that captures the emotion of driving a quattro Audi model."

With the launch of the campaign, Audi India is looking to reinforce awareness around one of its most established technologies while emphasizing the driving experience and confidence associated with its all-wheel drive systems.

Johnson’s Baby has unveiled its new campaign, ‘Poshan Ka Pehla Sparsh’, to introduce its Milk & Rice skincare range in India. Developed by McCann India, the campaign draws inspiration from the traditional Annaprashan ceremony, which marks a baby’s first experience with solid food.

The campaign film is centered around a family gathering celebrating the occasion and highlights the role of milk and rice, ingredients that have long been associated with infant nourishment in Indian households. Through the campaign, the brand aims to connect the concept of nourishment with both nutrition and skincare.

Peeyush Unikkat, Group Product Manager, Johnson’s Baby said, "For generations, milk and rice have been trusted by Indian families as among the first foods introduced to nourish a baby. With ‘Poshan Ka Pehla Sparsh’ campaign, Johnson’s Baby celebrates this cultural tradition by extending the idea of nourishment beyond what goes inside to how we care on the outside. Inspired by these purposeful ingredients, the Johnson’s Baby Milk & Rice Range is designed to nourish and help protect a baby’s delicate skin barrier from Day 1. It reflects our continued commitment to creating products that parents can trust from the very first touch."

The Milk & Rice range includes a soap, wash and shampoo, lotion, and face and body cream. According to the company, the products contain milk proteins, rice extracts, vitamin E, glycerin, and a multivitamin complex.

Chitra Bhanu and Siddhesh Khatavkar, Executive Creative Directors, McCann India shared, "The unique ingredient story, milk and rice are among a baby’s first nourishing foods which naturally inspired a creative that is rooted in care, growth, and the baby’s first food ceremony. Blending the warmth of Johnson’s world with playful mischief, we brought ‘Poshan Ka Pehla Sparsh’ campaign to life in a way that feels both rooted and relatable."

Benaifer Mallik, Director of the film from Flirting Vision added, "This campaign was all about capturing the beautiful, chaotic madness of an Indian family rallying around a baby's Annaprashan. Getting those raw, candid moments of baby on camera reminded me, why Johnson’s Baby films are always special."

The campaign will be promoted across digital and social media platforms and will also include collaborations with more than 1,000 influencers to increase consumer reach and engagement.

Sotheby’s and De Beers have wrapped up their 2026 international auction collaboration with a final sale in New York, following earlier auctions in Hong Kong and Geneva. The concluding event features a carefully selected collection of rare natural diamonds, bringing to a close a series that highlighted exceptional stones across key global markets.

The New York auction showcases several notable diamonds, including two pear-shaped D-color diamond rings and an 11.33-carat old-mine brilliant-cut D-color Type IIa diamond. The sale follows strong interest from collectors during previous events in Asia and Europe, reflecting continued demand for rare natural diamonds with distinctive characteristics and provenance.

Throughout the auction series, Sotheby’s and De Beers have focused on presenting diamonds not only as valuable gemstones but also as objects linked to history, craftsmanship, and personal significance. The events explored how diamonds continue to hold cultural relevance across different regions and generations.

The Hong Kong auction featured a 3.03-carat pear-shaped diamond ring, a pair of brilliant-cut diamond earrings totaling 4.01 carats, and the De Beers Jwaneng 28.8, a 28.88-carat brilliant-cut D-color flawless Type IIa diamond.

In Geneva, collectors were offered a range of rare stones, including a 1.10-carat light pink oval-cut diamond, a 1.06-carat very light pink diamond, and a matching pair of brilliant-round diamonds weighing 18.38 carats each. One diamond was graded D-color flawless, while the other was internally flawless.

The auction series also reflected changing consumer trends in the diamond market. According to the organizers, an increasing number of buyers are purchasing diamonds as expressions of personal identity and self-accomplishment, rather than solely as investment assets or traditional gifts. Nearly half of global diamond purchases are now made by women for themselves, highlighting evolving purchasing behaviors within the luxury sector.

As part of the initiative, a portion of the auction proceeds will be directed to Peace Parks, supporting conservation efforts and community development in regions connected to natural diamond production.

Lenskart has announced the launch of B by Lenskart, a new AI-powered smart eyewear product developed in India and designed around a “glasses first” approach. The smart glasses combine vision, communication, entertainment, and AI capabilities in a lightweight frame aimed at everyday use.

Powered by Gemini AI, B by Lenskart features an AI assistant called Buddy that can communicate in more than 40 languages, including Hinglish and several Indian languages. The assistant is designed to understand visual context and provide real-time responses based on what the wearer sees.

The product was first showcased during Lenskart’s IPO event in November 2025. Following the opening of its early-access waitlist on March 31, 2026, the company said it had received more than 35,000 registrations as of May 12, 2026. The brand plans to use customer feedback from the early-access program to refine future versions of the product.

B by Lenskart has been developed with a focus on comfort and practicality rather than prioritizing technology alone. The smart glasses weigh 40 grams and feature a charging solution integrated into the temple tip, allowing users to charge the device while wearing it through compatible personal devices.

The eyewear is equipped with a 12 MP Sony camera capable of capturing HD videos and 4K photographs. Users can also make calls, listen to music, and access audio through directional speakers supported by a three-microphone array. The device offers multiple sound settings, including Discreet, Normal, and Boosted modes, to suit different environments.

B by Lenskart is expected to be priced at Rs 27,000 upon commercial launch. Customers participating in the early-access program will be able to purchase the device at a special introductory price of Rs 22,000.

Peyush Bansal, Co-Founder and CEO, Lenskart said, “At Lenskart, we have always believed that India has the will to build products that can compete globally. With B by Lenskart, we wanted to create smart glasses that are eyewear first, comfortable, stylish, and practical enough to be worn all day. This is our first step into wearable technology, and we are excited to build this category alongside our customers in India before taking it to global markets.”

The launch marks Lenskart’s entry into the wearable technology segment as the company looks to expand beyond traditional eyewear and strengthen its presence in emerging consumer technology categories.

Rebecca Bonbon, the French Bulldog-inspired lifestyle intellectual property, is entering the beauty category through a partnership with UpSkin. The new range, which includes makeup, skincare, and body care products, is set to arrive at beauty boutiques and department stores in November.

The launch marks an expansion of the brand as it looks to engage consumers who have grown up with Rebecca Bonbon and are now seeking products that align with their evolving lifestyle preferences. The collection reflects the brand’s fashion-led identity while targeting a broader beauty audience.

The range features vegan and cruelty-free formulations and includes products with fruit- and dessert-inspired fragrances. Designed to cater to modern consumers, the collection combines beauty products with lifestyle-focused branding.

Sedamar Esaki, Chief Executive Officer, Tesaki Brand and Character Licensing said, "Rebecca Bonbon is a lifestyle: sweet, fashionable and full of good vibes. The brand's success in Brazil is a result of how much Brazilians identify with the charming and fun proposal it brings to everyday life. We brought Rebecca's cosmopolitan tone to beauty, mixing Parisian charm with New York modernity. It’s a line designed for the young woman who seeks practicality but won't compromise on incredible scents and performance."

The beauty line has been divided into five categories: lips, face, eyes, skincare, and body care. Key products in the collection include the Rebecca Bonbon Lip Cheesecake, Marshmallow Highlighter, body splash, and body cream.

With this launch, Rebecca Bonbon extends its presence beyond fashion and lifestyle products, adding beauty and personal care to its growing portfolio.

TOMS Optical has entered the direct-to-consumer space through a new partnership with Jonas Paul Eyewear, making its optical collection available for online purchase for the first time.

Available exclusively through Jonas Paul Eyewear’s online platform, the TOMS x Jonas Paul collection brings together a selection of TOMS optical frames and introduces consumers to the brand’s eyewear range in a digital retail format. The collection combines TOMS’ California-inspired design approach with Jonas Paul’s emphasis on fit, comfort, and everyday functionality.

Beyond expanding access to the TOMS Optical collection, the collaboration is also aimed at supporting Helen Keller International and its efforts to improve access to vision care for children and underserved communities globally. The initiative aligns with the social impact commitments of both brands and their focus on advancing eye health and vision services.

The partnership also represents a strategic milestone for Jonas Paul Eyewear. Known primarily for its children's eyewear business, the company is extending its presence into the broader eyewear market while remaining aligned with its mission-driven approach to vision care.

For TOMS, the collaboration opens a new distribution channel and provides an opportunity to engage directly with consumers in the growing online eyewear segment. The move reflects the increasing importance of digital retail channels as brands seek to expand accessibility and convenience for shoppers.

The TOMS Optical collection is available exclusively online through JonasPaul.com.

Fashion accessories brand Caprese hosted the second edition of its Fashion Fete event in Mumbai on June 18, bringing together fashion, culture, and experiential retail to showcase its latest Emily in Paris-inspired collection.

Held at Sweeney in Khar, the event marked the return of Caprese's signature platform, first introduced two years ago as an immersive format designed to present collections through curated experiences rather than traditional product showcases. This year's edition drew inspiration from the evolving world of Emily in Paris and incorporated elements reflecting the character's latest journey from Paris to Rome.

The venue was transformed into a European summer-inspired setting featuring a vintage Vespa, themed food and beverage offerings, immersive installations, and interactive experiences. The latest Emily in Paris x Caprese collection was integrated into the event environment, allowing guests to engage with the products within a lifestyle-focused setting.

Attendees participated in a range of activities, including a personalized perfume station, a live charm-making counter, and themed photo installations. Beverage partner Zoya Gin also served signature cocktails throughout the evening.

Pushpita Gaur, Business Head, Caprese said, “The Fashion Fete has always been Caprese's way of telling a story rather than making an announcement. Two years ago, that story was Paris, and the response told us something important: Indian women don't just consume global culture, they claim it. So this year, when it was time to write the next chapter, Paris-Rome always felt inevitable. Emily in Paris, and now Rome, isn't just a show to us, it's a particular kind of confidence, a way of moving through the world that our woman has always recognized in herself. Caprese has always believed the right bag doesn't just complete an outfit, it completes a feeling. This collection is our way of honouring that.”

The event was curated in partnership with Malini Agarwal and was attended by creators, fashion enthusiasts, and digital personalities including Divija Gambhir, Shereen Sikka, and Riya Jain. Guests explored the collection through experiences centered around travel, fashion, and contemporary European-inspired style.

The Emily in Paris x Caprese collaboration is designed to reflect themes of confidence, individuality, and self-expression associated with the popular series. Through Fashion Fete, the brand aims to create stronger engagement with consumers by connecting fashion products with cultural narratives and experiential storytelling.

Established in 2012, Caprese is a fashion handbag brand from VIP Industries Ltd. Inspired by Italian fashion influences, the brand offers handbags and accessories for urban Indian consumers through retail stores and online channels across the country.

GAS Milano has introduced its Moto Capsule Collection, a limited-edition range inspired by motorcycling culture, motorsport aesthetics, and the spirit of adventure. The collection reflects the brand’s long-standing association with automotive and racing influences while drawing on its Italian design heritage.

Designed around themes of freedom, individuality, and exploration, the collection features graphic T-shirts, contemporary silhouettes, and utility-inspired elements. The new range translates motorsport-inspired design cues into everyday fashion, targeting consumers who view style as a form of self-expression.

The Moto Capsule Collection combines Italian craftsmanship with modern streetwear influences, creating pieces that reflect both functionality and contemporary design.

To mark the launch, GAS Milano hosted a community-focused event in Bengaluru that brought together fashion enthusiasts and members of the motorcycling community. The gathering featured coffee, music, and social interactions, while also showcasing a lineup of superbikes. Riders participated in a celebratory lap within the mall premises, adding a motorsport element to the launch experience.

The event was designed to highlight the connection between fashion and riding culture while fostering engagement among consumers who share an interest in adventure and self-expression.

A spokesperson for GAS Milano India said, "The Moto Capsule Collection represents more than a product launch; it celebrates a culture and community that embody freedom, individuality, and the thrill of discovery. Through this collection, we wanted to bring together people who share these values and create an experience that reflects the spirit of the GAS Milano brand."

The Moto Capsule Collection is now available across GAS Milano stores and through the brand’s official online platform.