With its blend of nostalgia, pop culture relevance, and seasonal appeal, the Sweethearts x Hello Kitty and Friends collection aims to offer retailers a fresh Valentine’s platform while reinforcing both brands’ long-standing emotional connection with consumers.
Sweethearts x Sanrio Collection Targets Valentine’s Gifting and Seasonal Displays
Sweethearts, the candy brand closely associated with the Valentine’s season, has announced a new collaboration with Sanrio, the company behind Hello Kitty and Friends. The multi-category Sweethearts x Hello Kitty and Friends collection is set to roll out across major retailers beginning in January, targeting children, teens, and nostalgic adult consumers alike.
The collaboration brings together the emotional appeal of both brands through a cohesive range of seasonal products designed for high visibility and strong cross-merchandising opportunities. Spanning multiple categories, the collection is positioned as a unified retail programme with gifting formats and collectible elements suited for Valentine’s Day and extended seasonal placement.
The lineup features characters including Hello Kitty, My Melody, and Kuromi, paired with Sweethearts’ signature playful messages. Unified by vibrant co-branded visuals, the products are designed to stand out across seasonal displays, endcaps, impulse zones, and gifting areas, while carrying the optimistic and feel-good messaging that defines both brands.
Evan Brock, Vice President, Marketing, Spangler Candy shared, "This collaboration brings together two brands that are deeply embedded in pop culture and emotional connection. Sweethearts has always been about sharing feelings and celebrating moments of connection. Hello Kitty and Friends amplify that message with a universal language of kindness, friendship, and joy. Together, we’re delivering a program that is both emotionally resonant and commercially compelling for retail partners.”
Jill Koch, Senior Vice President, Brand, Sanrio stated, "Hello Kitty and Friends have always stood for friendship, kindness, and meaningful connection, and Sweethearts has been part of how people express those feelings for generations. This collaboration brings those two worlds together in a way that feels thoughtful and joyful – pairing our iconic characters with the playful language of Sweethearts to create products that celebrate connection in a simple, heartfelt way.”
ITC’s Candyman Signs Biswa Kalyan Rath for Tadka Masala Jelly Campaign
ITC's confectionery brand Candyman has teamed up with comedian and content creator Biswa Kalyan Rath for a new digital campaign promoting its Tadka Masala Jelly.
The campaign is based on the idea of adding an unexpected twist to everyday conversations, mirroring the product's combination of sweetness, chatpata masala, and kaccha aam flavour. Set in a restaurant, the film features Rath giving humorous dubbed interpretations to ordinary interactions between strangers, reflecting the brand's distinctive flavour profile.
According to the company, the campaign draws inspiration from the way consumers describe Candyman Tadka Masala Jelly, highlighting its blend of sweet and tangy flavours along with the nostalgic taste of raw mango.
Subash Balar, Vid – Chocolates, Coffee and Confectionery & NCD, Foods Division, ITC said, "Candyman Tadka Masala Jelly has built strong consumer affinity by delivering a flavour experience that is not just sweet but is elevated through chatpata masala flavour. Consumers associate the brand with masala and the nostalgia of kaccha aam. With this campaign, we wanted to bring that distinctive personality to life through content that is entertaining, relatable, and shareable. Biswa's unique style of humour made him the perfect collaborator to recreate the same unexpected tadka that consumers experience when they bite into the product."
Rakesh Menon, Chief Creative Experience Officer, Ulka shared, “Tadka is not just a flavour, it’s a feeling. The idea was to find that moment in everyday life where the unexpected hits you and makes everything more interesting. Candyman Tadka Masala Jelly already does that in your mouth. We just wanted to do the same thing to a conversation.”
Biswa Kalyan Rath, writer and YouTuber stated, "The fun part about this collaboration was taking completely normal conversations and giving them an unexpected twist. That's exactly what Candyman Tadka Masala Jelly does: it takes something familiar and makes it a lot more interesting. The concept gave me plenty of room to play with surprise and humour, which made the entire experience genuinely enjoyable."
The campaign is being rolled out across digital and social media platforms as part of the brand's ongoing consumer engagement initiatives.
Next Story
Burger King Launches Emoji-Themed Collectible Domino Sets for Junior Meals
Burger King has introduced a new collectible premium series for its Junior Meals across the Nordic region, featuring six domino sets inspired by emoji brand characters. The limited-edition collection also includes a special emoji-style version of the Burger King mascot, the King.
The new promotion combines the traditional domino game with characters from the emoji brand universe. Each set features different emoji-themed designs and characters, encouraging families to collect all six editions while engaging in a classic tabletop game.
A key element of the campaign is the exclusive emoji brand adaptation of the Burger King King. The collaboration brings together two globally recognized brands through a collectible designed specifically for the promotion.
The initiative was developed in partnership with Toy Promotion Scandinavia and The Emoji Company. According to the companies, the collection has been designed to promote repeated use and long-term play value, supporting a more sustainable approach to children's promotional products.
Nicole Reyes Meyer, Brand Manager, Burger King stated, "At Burger King, we are always looking for new ways to create memorable experiences for families visiting our restaurants. The emoji brand Domino Collection combines collectability, creativity and classic gameplay in a format that children can enjoy again and again."
Per Wahlqvist, Chief Executive Officer, Toy Promotion Scandinavia stated, "Our objective was to create a premium that delivers genuine long-term play value while bringing together two highly recognizable worlds. The domino format is timeless and universally understood, while the emoji brand characters add personality, fun and collectability. We believe families throughout the Nordic region will enjoy collecting the full series and playing together."
Marco Hüsges, chief executive officer and founder, The Emoji Company commented, "The emoji brand has always been about creating emotional connections through fun, expression and shared experiences. This promotion beautifully brings those values to life. Together, we have created a collection that encourages interaction, imagination and family entertainment."
The six collectible domino sets will be available for a limited period with Burger King Junior Meals at participating restaurants across the Nordic region, subject to availability.
Next Story
Fit for Life to Develop Orangetheory-Branded Training Equipment and Accessories
Fit for Life has entered into a licensing agreement with Orangetheory Fitness, a brand within Purpose Brands, to develop and distribute a range of branded fitness accessories and training equipment.
The collaboration will result in the launch of an Orangetheory Fitness and Fit for Life product collection featuring training accessories designed to support consumers' fitness routines both inside and outside the gym environment.
Under the agreement, Fit for Life will leverage its capabilities in product development, sourcing, and retail distribution to expand Orangetheory's presence beyond its fitness studios. The companies plan to make the products available through retail and digital channels ahead of a scheduled launch in the first quarter of 2027.
Joey Shamah, Co-founder and Chief Executive Officer, Fit for Life shared, "Orangetheory is one of the most recognized and respected brands in fitness, with a passionate member community and a proven approach to helping people achieve results. We're excited to partner with Orangetheory and Purpose Brands to create innovative products that complement the Orangetheory workout experience and bring the brand into consumers' everyday lives."
The companies said the initiative is aimed at creating additional consumer touchpoints while extending Orangetheory's brand presence into the fitness accessories category.
Lauren Maffei, Senior Director, Business Development and Partnerships, Purpose Brands stated, "At Orangetheory, we're constantly looking for ways to help our members stay connected to their fitness goals beyond the studio. Partnering with Fit for Life allows us to offer high-quality products that reflect our commitment to helping people build fitness for life through a balanced approach to strength, cardio, coaching and community. We're excited to provide members with new ways to stay connected to their goals both inside and outside the studio."
The first collection of Orangetheory-branded fitness products will be available through select retail partners, Orangetheory channels, and e-commerce platforms. The partnership forms part of Orangetheory's broader strategy to strengthen engagement with its member community while expanding into new product categories.
Next Story
Brij Hotels Collaborates with Fashion Designers Rohit Gandhi and Rahul Khanna
Brij Hotels, part of the IHCL brandscape, has announced a collaboration with renowned fashion designers Rohit Gandhi and Rahul Khanna, bringing together luxury hospitality and contemporary Indian fashion through a curated experience for premium customers.
The partnership has been designed to offer exclusive travel experiences to the designers’ VVIP clientele, reflecting the increasing convergence of fashion, hospitality, and lifestyle-led luxury. As part of the association, eligible clients of Rohit Gandhi and Rahul Khanna will receive complimentary two-night stays at select Brij Hotels properties across India.
Participating destinations include Brij Paraiso in Goa, Brij Sone Bagh in Bandhavgarh National Park, and Brij Pola in Jawai, among other properties within the Brij Hotels portfolio. The initiative aims to provide guests with access to hospitality experiences rooted in local culture, heritage, and personalised service.
The collaboration brings together two brands that share a focus on craftsmanship, attention to detail, and curated experiences. Rohit Gandhi and Rahul Khanna are known for their contemporary design approach and understated luxury, while Brij Hotels has built its identity around immersive and culturally driven hospitality offerings.
Rohit Gandhi and Rahul Khanna commented, "At RGRK, we’ve always believed luxury extends beyond clothing; it’s about the overall experience and the emotions attached to it. Our association with Brij Hotels felt very organic because both brands value detail, atmosphere, and a certain sense of understated indulgence. There’s a shared appreciation for craftsmanship, storytelling, and creating experiences that feel personal and memorable rather than excessive."
Udit Kumar, Co-founder, Brij Hotels said, “At Brij Hotels, we have always believed that travel and hospitality are extensions of a person's lifestyle. Through this association with Rohit Gandhi and Rahul Khanna, we are bringing together two worlds that cater to guests who value authenticity, individuality, and meaningful experiences. We are delighted to welcome their patrons into the Brij family and offer them an opportunity to discover India's rich cultural landscapes through our hotels and experiences.”
The collaboration reflects a broader trend in the luxury sector, where brands across fashion, travel, and hospitality are joining forces to create integrated experiences for consumers seeking personalized and experience-driven offerings.
Next Story
Alpenliebe and Swiggy Launch Sweetest City Challenge Across 20 Cities
Alpenliebe has partnered with Swiggy to introduce the Sweetest City Challenge, a consumer engagement initiative aimed at encouraging customers to show appreciation towards delivery partners during order deliveries.
The campaign will be rolled out across more than 20 cities, including Mumbai, Pune, Bengaluru, Kolkata, Chennai, and Delhi.
According to Alpenliebe, the initiative is based on insights from its India's Sweetness Report, which surveyed approximately 28,000 delivery partners. The findings revealed that customer interactions were rated below average in nearly two out of five deliveries, while one in four deliveries concluded without any greeting or acknowledgement from customers.
Gunjan Khetan, Director of Marketing, Perfetti Van Melle India shared, “At Alpenliebe, we believe brands have the power to go beyond products and become the catalysts for change. The Sweetest City Challenge, in partnership with Swiggy, reflects our belief that meaningful conversations bring people together, inspire thoughtful actions, and create moments that matter.”
Komal Arora, Drivers and Delivery Organisation, Swiggy Food Marketplace said, "Delivery partners are a key pillar of our business. We believe that creating more moments of joy for those who interact with our customers every minute will positively impact their overall experience. Whether it is a simple smile, a heartfelt thank you, or engaging in a short conversation- it is these small gestures that can make an ordinary day much more memorable for our partners. This is why we have joined hands with Alpenliebe for the Sweetest City Challenge—an initiative aimed at fostering better, more meaningful everyday interactions. This collaboration is designed not only to celebrate these special moments but also to reinforce the vital role delivery partners play in enabling everyday convenience for millions of consumers."
The companies said the campaign aims to promote positive everyday interactions between customers and delivery partners, while recognising the role delivery personnel play in facilitating daily services for consumers.
Next Story
Peping Partners with Creator Shivani Karnica to Launch Limited-Edition Beverage Flavor
Beverage startup Peping has launched Blush Rush, a limited-edition flavor developed in collaboration with digital content creator Shivani Karnica, highlighting the growing role of creators in product development and brand strategy.
The collaboration originated from an unpaid Instagram Story posted by Shivani, in which she shared her appreciation for Peping's fizzy drink with her followers. According to the company, the recommendation generated significant consumer interest, with customers purchasing the product and reaching out to the brand after discovering it through her content.
Building on this response, Peping partnered with Shivani to co-create Blush Rush, a flavor inspired by her preferences and audience feedback. The company said the initiative also served as an opportunity to evaluate consumer demand for creator-led product collaborations.
The partnership reflects a broader trend in the creator economy, where content creators are increasingly contributing to product innovation and brand-building efforts beyond traditional promotional campaigns.
Commenting on the collaboration, a spokesperson from Peping said, "What we saw wasn't just engagement; it was people acting on trust. A single organic recommendation translated into real consumer behaviour, with people actively discovering and purchasing our product without any paid push behind it."
Digital Content Creator Shivani Karnica said, "I shared the drink because I genuinely liked it. There was no plan beyond that. What surprised me was seeing people actually go out and find it, send me screenshots, and tell me they had bought it because of that one Story. To watch something so organic eventually turn into a product collaboration has been incredibly exciting and surreal.”
The company said the collaboration demonstrates how creator influence can extend beyond content marketing to shape product strategy, while also providing creators with opportunities to participate more actively in brand growth and business development.
Next Story
PNJ Unveils Emoji-Inspired Jewelry Collection Through Licensing Partnership
Vietnam-based jewelry retailer PNJ (Phu Nhuan Jewelry) has introduced a new jewelry collection in collaboration with The emoji company, bringing some of the brand's most recognizable icons into the fashion accessories segment.
The collection has been developed in partnership with The emoji company and facilitated by Medialink the SEA. It features jewelry designs inspired by popular emoji brand characters, aimed at offering consumers new ways to reflect their personality and style through fashion accessories.
Hoai Anh Truong, Chief Retail Officer and International Business expansion and new business development, PNJ said, "Jewelry has always been a powerful form of self-expression, and this collection takes that idea to a whole new level. By partnering with the emoji brand, we have created a collection that is fun, meaningful, and highly relevant to today's consumers. Each design tells a story and allows people to express their emotions, personality and unique style in a creative and fashionable way. We are delighted by the positive response the collection has received from customers across Vietnam."
Vince Ng, Licensing Director, Medialink Entertainment Limited, highlighted the role of brand licensing in the collaboration stated, "The emoji brand is one of the most recognizable and emotionally engaging brands in the world, making it a perfect fit for a category centered around personal expression. Working with PNJ has allowed us to bring these universally loved icons into a premium lifestyle collection that resonates strongly with consumers. We are excited to see how fans are embracing these designs as a fun and fashionable way to celebrate who they are."
Paulina Pérez, Vice President, licensing and operations, The emoji company shared, "The emoji brand was created to help people express emotions and connect with one another. Seeing those emotions transformed into beautifully crafted jewelry is incredibly exciting. PNJ has done a fantastic job of combining creativity, craftsmanship and contemporary style to create a collection that brings joy, positivity and self-expression into everyday fashion."
The exclusive emoji brand-inspired jewelry collection is currently available through PNJ's retail stores across Vietnam as well as its online sales channels.
Next Story
Chumbak Partners with Crocs for Summer-Themed Lifestyle Collaboration
Lifestyle and design brand Chumbak has collaborated with footwear brand Crocs to introduce the Chumbak X Crocs Summer Style Edit, a collection that brings together fashion accessories and footwear for seasonal styling.
The collaboration combines Chumbak's accessories with Crocs' footwear designs, reflecting a broader trend of partnerships between brands across categories to create coordinated lifestyle offerings. The initiative focuses on versatile styling options for consumers seeking summer-ready looks for different occasions.
As part of the Summer Style Edit, Chumbak's Yoko Sling has been paired with Crocs Saturday Buckle Sandals to create a casual look suited for beach walks and everyday outings. The edit also features the Chumbak Capri Tote styled with Crocs Soho Strap Sandals for seaside holidays and travel. For weekend brunches and casual gatherings, the Chumbak Bricklane Satchel has been paired with Crocs Soho Strap Sandals in Tan. Additionally, the Chumbak Limonata Travel Pouches have been matched with Crocs Soho Strap Sandals to offer styling options for poolside relaxation and summer getaways.
The collaboration reflects the increasing focus among brands on creating integrated lifestyle experiences rather than offering standalone products. It also highlights the growing role of cross-category partnerships in engaging consumers through shared design aesthetics and brand values.
Known for its colourful prints and contemporary design approach, Chumbak has expanded its presence beyond home décor and gifting into broader lifestyle categories. The partnership with Crocs aligns with the brand's efforts to strengthen its lifestyle portfolio through collaborations that connect with evolving consumer preferences.
"The Chumbak X Crocs Summer Style Edit is a celebration of summer, spontaneity, and self-expression, proving that great style isn't about following trends, but about finding combinations that feel authentically you."
Next Story
Audi India Launches ‘That quattro feeling’ Campaign to Highlight AWD Technology
Audi India has launched a new brand campaign titled ‘That quattro feeling’, spotlighting its quattro all-wheel drive technology that has been a part of the automaker’s vehicle lineup for more than four decades.
Conceptualized by Wondrlab India, the campaign focuses on the driving experience associated with Audi’s quattro system and highlights how the technology performs across varying road and weather conditions. The initiative aims to showcase the sense of control, confidence, and stability that drivers experience while behind the wheel of a quattro-equipped vehicle.
Audi’s quattro technology continuously assesses driving conditions and automatically distributes torque between the front and rear axles to optimize traction and handling. The company said the system has remained a core element of its performance-oriented vehicles for over 40 years.
Hemant Shringy, Chief Creative Officer, Wondrlab India said, "That Quattro Feeling' campaign is a shared experience for those who know and the invitation for those who don't."
Gaurav Sinha, Head, Marketing and PR, Audi India stated, "For over 40 years, quattro has been at the heart of Audi’s performance DNA, but its true value lies in how it makes our customers feel. It is not just about grip or power distribution — it is about delivering a sense of assurance, control, and confidence in every situation. ‘That quattro feeling’ is our way of bringing this emotion to life, celebrating the moments where technology seamlessly translates into trust. This campaign aims to do exactly that, with a simple image that captures the emotion of driving a quattro Audi model."
With the launch of the campaign, Audi India is looking to reinforce awareness around one of its most established technologies while emphasizing the driving experience and confidence associated with its all-wheel drive systems.
Next Story
Johnson’s Baby Launches New Campaign Highlighting Milk & Rice Skincare Products
Johnson’s Baby has unveiled its new campaign, ‘Poshan Ka Pehla Sparsh’, to introduce its Milk & Rice skincare range in India. Developed by McCann India, the campaign draws inspiration from the traditional Annaprashan ceremony, which marks a baby’s first experience with solid food.
The campaign film is centered around a family gathering celebrating the occasion and highlights the role of milk and rice, ingredients that have long been associated with infant nourishment in Indian households. Through the campaign, the brand aims to connect the concept of nourishment with both nutrition and skincare.
Peeyush Unikkat, Group Product Manager, Johnson’s Baby said, "For generations, milk and rice have been trusted by Indian families as among the first foods introduced to nourish a baby. With ‘Poshan Ka Pehla Sparsh’ campaign, Johnson’s Baby celebrates this cultural tradition by extending the idea of nourishment beyond what goes inside to how we care on the outside. Inspired by these purposeful ingredients, the Johnson’s Baby Milk & Rice Range is designed to nourish and help protect a baby’s delicate skin barrier from Day 1. It reflects our continued commitment to creating products that parents can trust from the very first touch."
The Milk & Rice range includes a soap, wash and shampoo, lotion, and face and body cream. According to the company, the products contain milk proteins, rice extracts, vitamin E, glycerin, and a multivitamin complex.
Chitra Bhanu and Siddhesh Khatavkar, Executive Creative Directors, McCann India shared, "The unique ingredient story, milk and rice are among a baby’s first nourishing foods which naturally inspired a creative that is rooted in care, growth, and the baby’s first food ceremony. Blending the warmth of Johnson’s world with playful mischief, we brought ‘Poshan Ka Pehla Sparsh’ campaign to life in a way that feels both rooted and relatable."
Benaifer Mallik, Director of the film from Flirting Vision added, "This campaign was all about capturing the beautiful, chaotic madness of an Indian family rallying around a baby's Annaprashan. Getting those raw, candid moments of baby on camera reminded me, why Johnson’s Baby films are always special."
The campaign will be promoted across digital and social media platforms and will also include collaborations with more than 1,000 influencers to increase consumer reach and engagement.
Next Story
De Beers and Sotheby’s Present Final 2026 Diamond Auction Featuring Rare Stones
Sotheby’s and De Beers have wrapped up their 2026 international auction collaboration with a final sale in New York, following earlier auctions in Hong Kong and Geneva. The concluding event features a carefully selected collection of rare natural diamonds, bringing to a close a series that highlighted exceptional stones across key global markets.
The New York auction showcases several notable diamonds, including two pear-shaped D-color diamond rings and an 11.33-carat old-mine brilliant-cut D-color Type IIa diamond. The sale follows strong interest from collectors during previous events in Asia and Europe, reflecting continued demand for rare natural diamonds with distinctive characteristics and provenance.
Throughout the auction series, Sotheby’s and De Beers have focused on presenting diamonds not only as valuable gemstones but also as objects linked to history, craftsmanship, and personal significance. The events explored how diamonds continue to hold cultural relevance across different regions and generations.
The Hong Kong auction featured a 3.03-carat pear-shaped diamond ring, a pair of brilliant-cut diamond earrings totaling 4.01 carats, and the De Beers Jwaneng 28.8, a 28.88-carat brilliant-cut D-color flawless Type IIa diamond.
In Geneva, collectors were offered a range of rare stones, including a 1.10-carat light pink oval-cut diamond, a 1.06-carat very light pink diamond, and a matching pair of brilliant-round diamonds weighing 18.38 carats each. One diamond was graded D-color flawless, while the other was internally flawless.
The auction series also reflected changing consumer trends in the diamond market. According to the organizers, an increasing number of buyers are purchasing diamonds as expressions of personal identity and self-accomplishment, rather than solely as investment assets or traditional gifts. Nearly half of global diamond purchases are now made by women for themselves, highlighting evolving purchasing behaviors within the luxury sector.
As part of the initiative, a portion of the auction proceeds will be directed to Peace Parks, supporting conservation efforts and community development in regions connected to natural diamond production.
Next Story
Lenskart Launches AI-Powered Smart Glasses ‘B by Lenskart’ in India
Lenskart has announced the launch of B by Lenskart, a new AI-powered smart eyewear product developed in India and designed around a “glasses first” approach. The smart glasses combine vision, communication, entertainment, and AI capabilities in a lightweight frame aimed at everyday use.
Powered by Gemini AI, B by Lenskart features an AI assistant called Buddy that can communicate in more than 40 languages, including Hinglish and several Indian languages. The assistant is designed to understand visual context and provide real-time responses based on what the wearer sees.
The product was first showcased during Lenskart’s IPO event in November 2025. Following the opening of its early-access waitlist on March 31, 2026, the company said it had received more than 35,000 registrations as of May 12, 2026. The brand plans to use customer feedback from the early-access program to refine future versions of the product.
B by Lenskart has been developed with a focus on comfort and practicality rather than prioritizing technology alone. The smart glasses weigh 40 grams and feature a charging solution integrated into the temple tip, allowing users to charge the device while wearing it through compatible personal devices.
The eyewear is equipped with a 12 MP Sony camera capable of capturing HD videos and 4K photographs. Users can also make calls, listen to music, and access audio through directional speakers supported by a three-microphone array. The device offers multiple sound settings, including Discreet, Normal, and Boosted modes, to suit different environments.
B by Lenskart is expected to be priced at Rs 27,000 upon commercial launch. Customers participating in the early-access program will be able to purchase the device at a special introductory price of Rs 22,000.
Peyush Bansal, Co-Founder and CEO, Lenskart said, “At Lenskart, we have always believed that India has the will to build products that can compete globally. With B by Lenskart, we wanted to create smart glasses that are eyewear first, comfortable, stylish, and practical enough to be worn all day. This is our first step into wearable technology, and we are excited to build this category alongside our customers in India before taking it to global markets.”
The launch marks Lenskart’s entry into the wearable technology segment as the company looks to expand beyond traditional eyewear and strengthen its presence in emerging consumer technology categories.
Next Story
Rebecca Bonbon Partners with UpSkin to Launch Beauty Product Range
Rebecca Bonbon, the French Bulldog-inspired lifestyle intellectual property, is entering the beauty category through a partnership with UpSkin. The new range, which includes makeup, skincare, and body care products, is set to arrive at beauty boutiques and department stores in November.
The launch marks an expansion of the brand as it looks to engage consumers who have grown up with Rebecca Bonbon and are now seeking products that align with their evolving lifestyle preferences. The collection reflects the brand’s fashion-led identity while targeting a broader beauty audience.
The range features vegan and cruelty-free formulations and includes products with fruit- and dessert-inspired fragrances. Designed to cater to modern consumers, the collection combines beauty products with lifestyle-focused branding.
Sedamar Esaki, Chief Executive Officer, Tesaki Brand and Character Licensing said, "Rebecca Bonbon is a lifestyle: sweet, fashionable and full of good vibes. The brand's success in Brazil is a result of how much Brazilians identify with the charming and fun proposal it brings to everyday life. We brought Rebecca's cosmopolitan tone to beauty, mixing Parisian charm with New York modernity. It’s a line designed for the young woman who seeks practicality but won't compromise on incredible scents and performance."
The beauty line has been divided into five categories: lips, face, eyes, skincare, and body care. Key products in the collection include the Rebecca Bonbon Lip Cheesecake, Marshmallow Highlighter, body splash, and body cream.
With this launch, Rebecca Bonbon extends its presence beyond fashion and lifestyle products, adding beauty and personal care to its growing portfolio.
Next Story
TOMS and Jonas Paul Eyewear Join Hands to Bring Optical Collection Online
TOMS Optical has entered the direct-to-consumer space through a new partnership with Jonas Paul Eyewear, making its optical collection available for online purchase for the first time.
Available exclusively through Jonas Paul Eyewear’s online platform, the TOMS x Jonas Paul collection brings together a selection of TOMS optical frames and introduces consumers to the brand’s eyewear range in a digital retail format. The collection combines TOMS’ California-inspired design approach with Jonas Paul’s emphasis on fit, comfort, and everyday functionality.
Beyond expanding access to the TOMS Optical collection, the collaboration is also aimed at supporting Helen Keller International and its efforts to improve access to vision care for children and underserved communities globally. The initiative aligns with the social impact commitments of both brands and their focus on advancing eye health and vision services.
The partnership also represents a strategic milestone for Jonas Paul Eyewear. Known primarily for its children's eyewear business, the company is extending its presence into the broader eyewear market while remaining aligned with its mission-driven approach to vision care.
For TOMS, the collaboration opens a new distribution channel and provides an opportunity to engage directly with consumers in the growing online eyewear segment. The move reflects the increasing importance of digital retail channels as brands seek to expand accessibility and convenience for shoppers.
The TOMS Optical collection is available exclusively online through JonasPaul.com.
Next Story
Caprese Brings Back Fashion Fete with New Emily in Paris-Inspired Collection
Fashion accessories brand Caprese hosted the second edition of its Fashion Fete event in Mumbai on June 18, bringing together fashion, culture, and experiential retail to showcase its latest Emily in Paris-inspired collection.
Held at Sweeney in Khar, the event marked the return of Caprese's signature platform, first introduced two years ago as an immersive format designed to present collections through curated experiences rather than traditional product showcases. This year's edition drew inspiration from the evolving world of Emily in Paris and incorporated elements reflecting the character's latest journey from Paris to Rome.
The venue was transformed into a European summer-inspired setting featuring a vintage Vespa, themed food and beverage offerings, immersive installations, and interactive experiences. The latest Emily in Paris x Caprese collection was integrated into the event environment, allowing guests to engage with the products within a lifestyle-focused setting.
Attendees participated in a range of activities, including a personalized perfume station, a live charm-making counter, and themed photo installations. Beverage partner Zoya Gin also served signature cocktails throughout the evening.
Pushpita Gaur, Business Head, Caprese said, “The Fashion Fete has always been Caprese's way of telling a story rather than making an announcement. Two years ago, that story was Paris, and the response told us something important: Indian women don't just consume global culture, they claim it. So this year, when it was time to write the next chapter, Paris-Rome always felt inevitable. Emily in Paris, and now Rome, isn't just a show to us, it's a particular kind of confidence, a way of moving through the world that our woman has always recognized in herself. Caprese has always believed the right bag doesn't just complete an outfit, it completes a feeling. This collection is our way of honouring that.”
The event was curated in partnership with Malini Agarwal and was attended by creators, fashion enthusiasts, and digital personalities including Divija Gambhir, Shereen Sikka, and Riya Jain. Guests explored the collection through experiences centered around travel, fashion, and contemporary European-inspired style.
The Emily in Paris x Caprese collaboration is designed to reflect themes of confidence, individuality, and self-expression associated with the popular series. Through Fashion Fete, the brand aims to create stronger engagement with consumers by connecting fashion products with cultural narratives and experiential storytelling.
Established in 2012, Caprese is a fashion handbag brand from VIP Industries Ltd. Inspired by Italian fashion influences, the brand offers handbags and accessories for urban Indian consumers through retail stores and online channels across the country.
Next Story
GAS Milano Launches Moto Capsule Collection Inspired by Motorcycling Culture
GAS Milano has introduced its Moto Capsule Collection, a limited-edition range inspired by motorcycling culture, motorsport aesthetics, and the spirit of adventure. The collection reflects the brand’s long-standing association with automotive and racing influences while drawing on its Italian design heritage.
Designed around themes of freedom, individuality, and exploration, the collection features graphic T-shirts, contemporary silhouettes, and utility-inspired elements. The new range translates motorsport-inspired design cues into everyday fashion, targeting consumers who view style as a form of self-expression.
The Moto Capsule Collection combines Italian craftsmanship with modern streetwear influences, creating pieces that reflect both functionality and contemporary design.
To mark the launch, GAS Milano hosted a community-focused event in Bengaluru that brought together fashion enthusiasts and members of the motorcycling community. The gathering featured coffee, music, and social interactions, while also showcasing a lineup of superbikes. Riders participated in a celebratory lap within the mall premises, adding a motorsport element to the launch experience.
The event was designed to highlight the connection between fashion and riding culture while fostering engagement among consumers who share an interest in adventure and self-expression.
A spokesperson for GAS Milano India said, "The Moto Capsule Collection represents more than a product launch; it celebrates a culture and community that embody freedom, individuality, and the thrill of discovery. Through this collection, we wanted to bring together people who share these values and create an experience that reflects the spirit of the GAS Milano brand."
The Moto Capsule Collection is now available across GAS Milano stores and through the brand’s official online platform.
Next Story
ASICS SportStyle and Finesse Launch Limited-Edition GEL-CUMULUS 16 Sneaker in India
ASICS SportStyle has partnered with Australian sneaker boutique Finesse to introduce a limited-edition version of the GEL-CUMULUS 16 sneaker in India. The new release draws inspiration from Sturt’s Desert Rose, an Australian flower known for its resilience and ability to thrive in challenging environments.
The collaboration brings together ASICS’ footwear heritage and Finesse’s focus on women’s sneaker culture. Founded in Melbourne, Finesse has built its identity around creating greater visibility for women within the sneaker community, both in Australia and internationally.
The special-edition sneaker reimagines the GEL-CUMULUS 16 through a design approach influenced by natural elements. It features sand-toned uppers paired with petal-inspired shades, reflecting the colours and textures of Australia’s desert landscapes.
The design retains key characteristics of the GEL-CUMULUS 16 line, including open mesh underlays and GEL technology cushioning. The model continues to combine lifestyle-focused styling with the comfort and support associated with running footwear.
According to the brands, the collaboration explores the balance between strength and delicacy through its design language while maintaining the performance-inspired features of the original silhouette.
The limited-edition ASICS GEL-CUMULUS 16 in the Desert Rose colourway is available through the official ASICS India website as well as select retailers, including Limited Edt and Superkicks, at a retail price of Rs 14,999.
Next Story
LOTTE India Launches OOH Campaign for World Cone Double Belgian Chocolate
LOTTE India has rolled out a new out-of-home (OOH) campaign for LOTTE World Cone Double Belgian Chocolate, positioning the product’s Korean origins at the centre of its latest marketing initiative.
The campaign features a large-format billboard designed as an oversized boarding pass, symbolically connecting Korea and India while highlighting the availability of one of Korea’s most popular ice cream cone brands in the Indian market. Through the creative execution, LOTTE India aims to convey that consumers can now experience Korea’s No. 1 ice cream cone without travelling abroad.
Installed at a prominent location near Nehru Circle, ahead of Bikanerwala in Ahmedabad, the billboard uses travel-themed storytelling to attract attention and reinforce the brand’s Korean heritage. The creative prominently showcases the World Cone product while emphasizing its premium positioning.
At the centre of the campaign is LOTTE World Cone Double Belgian Chocolate, which combines Belgian chocolate ice cream, roasted almonds, and a thick chocolate disc. The brand also offers additional variants including Swiss Choco Brownie, Nutty French Vanilla, and Real Alphonso Mango.
Rishabh Verma, Head of Marketing, LOTTE India Corporation Pvt. Ltd. said, “LOTTE World Cone is one of Korea’s No.1 ice cream brands. As we continue to grow the brand in India, we wanted to celebrate the excitement of discovery while staying true to our Korean roots.”
Ankit Dubey, Sr. Brand Manager, LOTTE India Corporation Pvt. Ltd. added, “We wanted to create an OOH execution that feels iconic, disruptive, and instantly recognizable. The boarding pass creative communicates the product’s Korean provenance and premium credentials in a simple yet engaging manner, while encouraging consumers to discover and try World Cone.”
The campaign is targeted at urban consumers and is expected to generate visibility across both offline and digital platforms. To support product accessibility, LOTTE World Cone is also available through quick commerce platforms such as Blinkit and Zepto, allowing consumers to purchase the product directly after engaging with the campaign.
The latest activation forms part of LOTTE India’s broader efforts to expand awareness of its Korean product portfolio among Indian consumers.
Next Story
American Tourister X Harry Potter Introduces Hogwarts-Inspired Bags and Luggage
American Tourister has partnered with Warner Bros. Discovery Global Consumer Products (WBDGCP) to introduce an exclusive Harry Potter-themed collection in India. The launch comes ahead of the new academic season and includes a range of backpacks, luggage, crossbody bags, drawstring bags, and stationery accessories.
The collection has been developed for two age groups. The ‘Under 10’ range features Hogwarts School of Witchcraft and Wizardry-inspired products, including school backpacks, lunch bags, pencil cases, drawstring pouches, and hard-side luggage. Meanwhile, the ‘Early and Pre-Teen’ range adopts a more subtle design approach, drawing inspiration from the Hogwarts houses across backpacks, luggage, crossbody bags, and drawstring bags.
The products incorporate Harry Potter-themed graphics, silicone zip pullers, and interchangeable Velcro house badges that allow users to personalise their bags. Selected items in the children’s range also include Quidditch-themed stickers and Crookshanks zip charms. The collection is complemented by matching accessories such as lunch bags, pencil cases, drawstring bags, and crossbody bags.
Anushree Tainwala, Chief Business Officer, American Tourister India said, “At American Tourister, we have always believed that a bag carries more than belongings – it carries the spirit of the journey. The Harry Potter universe is woven into the childhood memories of an entire generation of Indian parents, and now it belongs to their children too. This collaboration is our way of making that handover magical. Whether it is a first day at school or a family holiday, we want every child carrying this bag and accessories to feel like they are heading somewhere extraordinary.”
The Harry Potter collection is now available across American Tourister retail stores, leading luggage and lifestyle retail outlets, Amazon, and the brand’s online channels.
Pricing for the range starts at Rs 250 for accessories, while backpacks are available from Rs 1,690 and luggage from Rs 4,290. The collection aims to cater to young Harry Potter fans as well as children discovering the franchise for the first time, offering coordinated school and travel products inspired by the wizarding world.
Next Story
Mentos Expands Confectionery Portfolio with New Fresh Action Candy
Mentos has expanded its confectionery portfolio in India with the introduction of Mentos Fresh Action, a new hard candy aimed at consumers seeking freshness-focused snacking experiences.
Available in a Menthol Eucalyptus flavour, Mentos Fresh Action features a transparent candy shell with a blue liquid-filled centre. The product is designed to deliver a cooling sensation for the nose and throat while offering an intense burst of freshness. Each candy also contains Vitamin C.
The launch comes as consumer demand grows for products that combine freshness with sensory experiences. Mentos Fresh Action has been introduced at a price point of Rs 1 to cater to a wider consumer base.
Gunjan Khetan, Marketing Director, Perfetti Van Melle India said, "As consumer expectations from freshness evolve, we see a clear shift in growing preference towards a bolder, more sensorial experience. With Mentos Fresh Action, we are bringing a new level of excitement to the hard candy category by delivering a combination of the cooling intensity of Menthol Eucalyptus with a fun liquid center for a truly differentiated experience."
The product features a translucent candy format with a blue liquid centre, reflecting the brand’s focus on freshness and its "magic inside" proposition. The liquid-filled technology is intended to provide a strong flavour release and a distinct consumption experience.
Mentos Fresh Action will be distributed through general trade, modern trade, and neighbourhood retail stores across key markets in India. The rollout will be supported by in-store visibility initiatives and consumer engagement activities.
Next Story
Also Worth Reading
SPORTSThe launch is the latest addition to Nike's portfolio of Cristiano Ronaldo-inspired products, which have celebrated several milestones throughout his career.- FASHION AND LIFESTYLEThe campaign is being rolled out across digital and social media platforms as part of the brand's ongoing consumer engagement initiatives.
CHARACTER AND ENTERTAINMENTThe campaign has been conceptualised and executed by Django, Avvatar’s creative and strategic agency partner.
CHARACTER AND ENTERTAINMENTAs part of the rollout, Vans will introduce a new Golden-inspired collection later this summer.
Explore By Industry
Copyright © 2009 - 2026 License India.