AGP signs for Character Apparel

Bonkers Corner has teamed up with the iconic Bratz brand to launch the vibrant and statement-making Bratz Summer Collection. This exciting collaboration reimagines early 2000s nostalgia through the lens of contemporary street style, bringing fans a bold new way to express their individuality.

Bratz, the fashion-forward doll brand that first captured hearts nearly 25 years ago, has evolved into a powerful lifestyle symbol. Known for championing self-expression, fierce independence, and trendsetting style, Bratz continues to influence generations with its unapologetic attitude and empowering message.

Blending that signature Bratz edge with Bonkers Corner’s modern aesthetic, the new collection is a striking celebration of fearless fashion. Packed with energy, nostalgia, and self-confidence, this collaboration promises a fresh, fashion-forward approach to summer wardrobes.

Shubham Gupta, Founder, Bonkers Corner commented, "Bratz has always stood for confidence, creativity, and pushing boundaries — values that resonate deeply with Bonkers Corner. This collaboration is a celebration of individuality and fierce fashion that continues to inspire the streetwear movement. We can’t wait for our community to embrace this collection and bring their own Bratz energy to life!"

The Bratz Summer Collection perfectly blends nostalgia with modern-day streetwear, bringing the iconic Bratz aesthetic to life in a fresh, fashion-forward way. This collaboration enables fans to channel their bold, unapologetic style through statement pieces that celebrate individuality and self-expression. The brand is excited to team up with Bonkers Corner and give fans the opportunity to flaunt their unique fashion identity with confidence.

The collection merges bold colors with oversized silhouettes, graphic prints, and Y2K-inspired cuts—think cropped tops, singlets, oversized tees, and miniskirts. It’s designed to turn heads while staying true to Bonkers Corner’s commitment to quality and sustainability.

To celebrate the launch, Bonkers Corner has taken the campaign beyond clothing. Across social media platforms, fashion influencers including Kat Kristian, Akshara Shivakumar, Asfa Sinha, and Khushi Hegde are embodying modern-day Bratz dolls, showcasing their own spin on the collection to massive fanfare.

In addition to its digital impact, the collection has transformed the in-store shopping experience at all 13 Bonkers Corner retail locations. With immersive Bratz-themed décor, vibrant visual storytelling, and interactive elements, customers can expect a playful and dynamic retail environment that brings the spirit of the collection to life.

With Akshaya Tritiya just around the corner, Mia by Tanishq has launched its newest festive collection — ‘Fiora – Inspired by Your Bloom’. This enchanting new line pays homage to the journey of every woman, celebrating her individuality, self-expression, and personal evolution through the graceful symbolism of springtime blooms.

Rooted in the delicate beauty of flowers, Fiora features intricate designs that echo the freshness and elegance of the season. Using gold filigree petals, layered motifs, and hand-carved natural stones like mother-of-pearl and rose quartz, each piece captures the spirit of growth and transformation. The collection reflects modern sophistication while honouring timeless traditions — making it a perfect choice for today’s woman.

Designed in 14kt and 18kt gold and adorned with certified natural diamonds, Fiora includes versatile jewellery pieces — from elegant earcuffs and stackable bracelets to lightweight earrings, sui-dhagas, brooches that double as pendants, and intricately designed rings. The pieces are ideal for daily wear or as thoughtful gifts during the festive season.

Shyamala Ramanan, Business Head, Mia by Tanishq said, “Inspired by your bloom, Mia Fiora draws from the delicate poetry of nature, flowers, floral quilts in blossom, slender stems reaching for the sun, and butterflies dancing on the breeze. Each piece is a tribute to those who, like nature, evolve with resilience and radiance. This Akshaya Tritiya, we invite you to embrace your unique bloom with the Mia Fiora.”

Fiora also reflects Mia’s evolving brand philosophy — blending everyday functionality with enduring style. Embracing the spirit of Akshaya Tritiya, a festival associated with prosperity and new beginnings, the brand continues to support meaningful gold investments through its Golden Harvest Scheme, where customers can start investing in gold from just Rs. 2,000 per month and enjoy exclusive benefits.

Starting at Rs. 4,999, the Fiora collection is now available both in-store and online, offering a fresh array of earrings, pendants, neckpieces, and more. Designed to mirror the modern woman’s journey, Fiora invites her to express her inner bloom through jewellery that is as graceful as it is empowering.

Van Heusen, the flagship fashion brand from Aditya Birla Fashion and Retail Limited (ABFRL), has launched its latest collection, Born of Art, marking a striking departure from convention and ushering in a bold, artistic vision for the modern wardrobe. Debuting during Tata IPL 2025, this new line reflects a deeper narrative—one that fuses the precision of tailoring with the fluidity of fine art.

Set against the stunning backdrop of Italy, the campaign film introduces the Born of Art collection through a cinematic journey that celebrates creativity and transformation. As the film unfolds, a truck winds through the historic streets of Italy, gathering intrigued stares. It halts to reveal a massive canvas, which dramatically opens to unveil Van Heusen’s new collection. In a visual spectacle, models step out from the painting—symbolising the collection's theme of fashion literally being 'born of art.'

Aditya Menon, Assistant Vice President - Marketing, Van Heusen said, “Van Heusen has always been a symbol of ambition and power, but with Born of Art, we wanted to explore a new dimension—one where sophistication meets self-expression. Fashion is more than just what you wear; it is a reflection of one’s identity, creativity, and culture. This campaign redefines our brand’s ethos, making the brand more refined while staying rooted in modernity and artistry.”

Mithila Saraf, Chief Operating Officer, Famous Innovations shared, “At Famous Innovations, we believe that creativity is the most powerful force in branding. Born of Art reflects Van Heusen’s evolving ethos in culture and artistic depth. By integrating fine art with high fashion, we crafted a narrative that speaks to the modern individual—one who values both ambition and aesthetic expression."

The Born of Art collection is being promoted across a 360-degree campaign, spanning television, digital media, outdoor installations, and immersive on-ground experiences. As millions tune into the Tata IPL 2025, Van Heusen’s latest drop is making a statement not just in style—but in storytelling, elevating the brand’s place at the intersection of fashion, art, and modern culture.

The Indian Garage Co has teamed up with Warner Bros Discovery Global Consumer Products to introduce an exclusive apparel collection featuring beloved superheroes and animated characters. This collaboration aims to resonate with Gen Z consumers by blending nostalgic icons with contemporary streetwear trends.

"We're pleased to bring this unique collection inspired by Warner Bros. Discovery’s IPs to our customers. This collaboration blends the magic of these iconic characters with our commitment to making high-quality, global trend-forward fashion accessible to all, especially the Gen Z audience,” shared Anant Tanted, Founder and CEO, The Indian Garage Co.

The collection includes a variety of apparel such as T-shirts, polo shirts, shorts, joggers, shirts, and co-ord sets. Now available on The Indian Garage Co’s direct-to-consumer e-commerce platform, the lineup features motifs from popular franchises like Batman, Superman, Cartoon Network, Looney Tunes, and Tom and Jerry, among others.

“This collection was all about blending nostalgia with modern style-first fandom merchandise. We wanted to take these iconic characters and reimagine them in a way that feels fresh for today’s Gen Z audience. Every piece in this collection is designed to give fans a chance to showcase their unique style while staying true to the essence of these legendary characters,” stated a senior designer at the brand. 

Founded in 2012, The Indian Garage Co has made its mark in the fashion industry, with its products available on major e-commerce platforms such as Myntra, Ajio, Amazon, Flipkart, and Snapdeal, as well as UAE-based Noon and 100 Fashion Factory stores across India. In 2023, TMRW, an Aditya Birla Group-owned e-commerce roll-up venture, invested Rs. 155 crore in the brand. With ambitious growth plans, The Indian Garage Co aims to achieve Rs. 1,500 crore in gross merchandise value within the next five years.

Carrier Midea India has announced the onboarding of actress Rashmika Mandanna as the brand ambassador for its Midea brand in the HVAC category. This collaboration aims to strengthen Midea HVAC’s market positioning, enhance consumer outreach, and drive engagement through a dynamic marketing strategy. The partnership comes at a time when India's air conditioning segment is experiencing substantial growth, driven by increasing urbanization, rising disposable incomes, and a heightened demand for energy-efficient cooling solutions. 

Rashmika Mandanna’s association with the brand is expected to act as a key differentiator, fostering a deeper connection with a diverse consumer base. 

Sanjay Mahajan, Chairman and Managing Director, Carrier Midea India stated, "The Indian air conditioning industry is evolving rapidly, and consumers are seeking brands that offer not only superior products but also an emotional connection. Rashmika Mandanna’s association with Midea air conditioners will amplify our presence and strengthen our commitment to providing smart, sustainable, and high-performance air conditioning solutions. With this partnership, we aim to significantly increase our market share over the next few years."

Rashmika Mandanna, known for her widespread appeal and relatable persona, aligns well with Midea HVAC’s brand values of innovation, high performance, and modern living. As the face of Midea air conditioners, she will lead a nationwide multimedia campaign spanning television, digital platforms, print media, and retail outlets, reinforcing brand recall and consumer trust in Midea’s intelligent cooling solutions.

"I am happy to partner with Midea air conditioners, a brand that truly understands the importance of smart and efficient cooling in today’s homes. With rising temperatures and increasing energy concerns, Midea air conditioners are setting new benchmarks with their technology-driven solutions. I look forward to being part of this journey and sharing its vision with millions of Indian consumers,” shared Rashmika Mandanna.

Depender Redhu, National Sales & Marketing Head, Carrier Midea India added, "This partnership comes at a pivotal time when we are expanding our distribution network and strengthening our consumer outreach. Rashmika Mandanna’s endorsement will boost brand preference and credibility, helping us reach all of India this year."

Alok Kohli, Head of Marketing, Carrier Midea India, commented, "Today’s consumers engage with brands beyond traditional advertising, and we are committed to meeting them where they are. Alongside TV and digital campaigns, we will leverage social media activations, influencer collaborations, and interactive content to create a deeper connection with our audience. Our campaign will build a more immersive brand experience. We expect to see a significant increase in brand engagement as a result of this association."

As part of its marketing strategy, Midea HVAC is rolling out a 360-degree campaign, "Yeh Air Conditioner Nahin, AI Conditioner Hai," featuring Rashmika Mandanna. This campaign highlights the brand’s advanced cooling technology, energy efficiency, and smart home integration.

To enhance consumer engagement, Midea HVAC is introducing retail demo zones at leading electronics stores, enabling live product experiences. The brand also plans to collaborate with top digital influencers, launch interactive social media challenges, and initiate customer contests to encourage user-generated content. 

Mumbai witnessed a historic fashion moment as Vivienne Westwood hosted its first-ever fashion show in India, set against the breathtaking backdrop of the illuminated Gateway of India. The event, a collaboration with the Department of Textiles, Government of Maharashtra, and Vivz Fashion School Pvt. Ltd, celebrated India’s rich textile legacy through an exquisite showcase of craftsmanship and heritage fabrics.

A spectacular 166-feet-long runway was set up at the iconic Mumbai landmark, where Vivienne Westwood unveiled a selection of Spring/Summer 2025 looks, archival masterpieces, and a special couture capsule collection. These textiles, sourced from esteemed suppliers such as Khadi India and Aaranya/Gwalior (Madhya Pradesh), were the heart of the collection, reinforcing the significance of heritage preservation and the skilled artisans who uphold these traditions.

‘I loved getting to know the Khadi and Chanderi fabrics – there is a lightness, a crispiness, an opulence, and a feeling that there is something behind them- it is the culture of India. Materials can have a soul, and especially fabrics which are handwoven- you see the human touch. There are things that don’t change, they keep their meaning and stand the test of time. India is such a vast country, so rich with history and culture and we are honoured to be showing here at the monumental Gateway of India, “ shared Andreas Kronthaler, Creative Director, Vivienne Westwood.

The capsule collection was a tribute to the diverse Indian landscape and its natural fibers, featuring an elegant palette of summer white muslin cottons, raw silks, sand Muga silks, stone pashmina wool, sky blue cotton, vibrant purple raw silk, and rich black cotton. 

“We are honoured to have been invited by the Department of Textiles, Government of Maharashtra, to present a show here, at the historic Gateway of India, and to create a collection which celebrates India’s rich textile heritage and traditional hand-woven industries.. Following a trip to India a few years ago, through our partners at Vivz Fashion School, I was introduced to the tradition and importance of the Khadi fabrics, known as a symbol of freedom in India. I also had the honour and pleasure to meet Priyadarshini Scindia, the Queen of Gwalior, who also introduced me to the wonderful textile project working with Indian artisans who are creating fabrics using traditional techniques. At Vivienne Westwood we have long championed craftsmanship and heritage and have partnered for decades with local industries and artisans in the UK, as well as in Europe and Africa, and are now proud to partner with the artisanal hand-crafted textile industry of India for this show,” added Carlo D’Amario, CEO, Vivienne Westwood.

The grand event was graced by distinguished guests, including members of the Royal Family of Gwalior—Priyadarshini Raje Scindia and Yuvraj Mahanaaryaman Rao Scindia—along with esteemed dignitaries such as Maharaj Sangramsinh Gaekwad of Baroda, Rani Asha Raje Gaekwad, Prince Pratapsinh Rao Gaekwad, Princess Praggyashree Raje Gaekwad, Princess Krishna Kumari of Panna, and Maharaj Kumar Yeshwantrao Holkar of Indore, among others.

Adding to the glamour of the evening, Bollywood celebrities and renowned fashion figures attended the show. Notable attendees included Radhika Merchant Ambani, Kareena Kapoor Khan, Janhvi Kapoor, Aditya Roy Kapur, Bhumi Pednekar, Mira Kapoor, and Vijay Varma. Celebrated fashion designers such as Manish Malhotra, Kunal Rawal, Rimple Narulah, and Falguni & Shane Peacock were also present, along with top stylists like Anaita Shroff Adajania, Shaleena Nathani, and Ami Patel. Indian fashion icons with a global presence, including Diipa Khosla, Aashna Shroff, Tania Shroff, and Banita Sandhu, joined the celebration, blending contemporary style with heritage traditions.

Innisfree, one of the leading Korean skincare brands in India, recently hosted an exclusive event in partnership with Nykaa to introduce its latest innovation—the airy light Innisfree Green Tea Hyaluronic Moist Sun Serum. The event served as a platform to highlight the brand’s high-performing sunscreens while reinforcing its commitment to providing advanced skincare solutions tailored for Indian consumers.

The event brought together top media personalities and influencers, offering them an exclusive first-hand experience of the newly launched Sun Serum. This groundbreaking product merges two essential skincare steps—a serum and sun protection—into a single, powerful formula, underscoring Innisfree’s pioneering approach to beauty and skincare.

Guests engaged in interactive activities, including a creative DIY charm station where they personalized their own product charms, adding a fun and playful element to the experience. Experts from the Amorepacific Group were also present to educate attendees on the importance of sun protection, the different types of sunscreens, and how to choose the right one based on individual skin types.

Paul Lee, Managing Director & Country Head, Innisfree shared, "Innisfree has always been at the forefront of educating consumers about Korean beauty and delivering high-quality, innovative skincare products. With the new launch, we remain committed to helping consumers achieve radiant, protected skin with minimal effort.”

Mini Sood Banerjee, Assistant Director & Marketing Head, Innisfree added, “Indian consumers are increasingly looking for multi-functional products that deliver visible results. The Sun Serum addresses this demand by combining two key steps – skincare and sun protection – into one powerful product. We are confident that it will become a must-have in every skincare routine.”

Innisfree holds the distinction of being the first Korean beauty brand to enter India with 100 percent FDI. Since its entry, the brand has established itself as a trusted name in skincare, seamlessly blending natural ingredients with advanced science to create high-performance products that cater to evolving consumer needs.

Magniflex India, one of the leading brands known for offering premium sleep solutions, has launched the Riposo Orthopedic Mattress, designed to provide exceptional comfort and support by evenly distributing body weight. Addressing orthopedic concerns, the mattress helps maintain spinal alignment, reduces pressure points, and minimizes sleep disturbances. Engineered with advanced technology, it enhances posture and overall sleep quality, reinforcing Magniflex India’s dedication to innovation and superior craftsmanship.

With a rich legacy of 63 years rooted in Italian expertise, Magniflex continues to redefine sleep innovation, making luxury sleep experiences more accessible.

Anand Nichani, Managing Director, Magniflex India said, “At Magniflex, we believe that understanding sleep's profound impact on health is essential. Our newly launched Riposo Orthopedic Mattress has been crafted and designed to address the rising sleep concerns, providing structured, firm support that complements unparalleled comfort, ensuring optimal posture alignment and a restorative sleep experience. He further added, “We are also dedicated to promoting sleep literacy among consumers, empowering them to identify the right sleep solutions tailored to their individual needs. Our aim is to expand into key markets, making our high-quality mattresses accessible to a broader audience while reinforcing our promise to elevate sleep wellness to new standards of excellence.”

“Recent studies reveal that nearly 60 percent of Indians are at risk of spine-related issues, with 48 percent suffering from low back pain. Given that each individual has a unique body type, traditional bedding solutions often fall short in delivering the essential support needed for restorative sleep. This underscores the critical importance of investing in orthopedic mattresses, which are designed to provide superior support, ensuring proper musculoskeletal alignment while alleviating pressure on key body areas. Upgrading to a high-quality orthopedic mattress is more than just an investment in comfort; it represents a commitment to advanced innovation and health, ultimately enhancing overall well-being for everyone,” shared V. Muthu Kumar, Head Physiotherapist, Stride Spine & Sports Rehab.

The Riposo mattress is meticulously crafted for long-lasting comfort and durability. It features a 22 cm (8.5-inch) Memoform core, a patented anatomical material that contours to the body for optimal support. Wrapped in premium viscose fabric, the mattress offers a soft and luxurious feel for an elevated sleep experience. Made in Italy and OEKO-TEX certified, this firm mattress includes hypoallergenic fiber that resists dust mites, preventing allergies. The patented Memoform technology adapts to body contours, relieving pressure points while ensuring the right balance of support and comfort. Additionally, its antibacterial protection helps prevent bacteria and odors, while the breathable design enhances airflow, providing a cool and refreshing sleep environment. The Riposo mattress comes with an 8-year warranty, ensuring durability, hygiene, and consistent comfort.

Rasayanam, one of the renowned names in plant-based wellness and natural remedies, has unveiled its latest product innovation— a premium plant-based Omega-3 supplement. This product is designed to support heart health, enhance brain function, improve joint mobility, and promote radiant skin. Aimed at those seeking a natural and sustainable alternative to traditional fish oil, Rasayanam’s Omega-3 provides essential fatty acids without compromising on purity or potency.

What sets Rasayanam’s Omega-3 apart from conventional fish oil supplements is its 100 percent plant-based formulation, derived from marine algae. This sourcing ensures that the product is free from the heavy metals and contaminants typically found in marine-based oils. In addition to being environmentally friendly and cruelty-free, it offers superior bioavailability, making it a cleaner and more sustainable wellness solution.

The benefits of Rasayanam’s Omega-3 are extensive. The supplement helps support heart health by maintaining healthy cholesterol levels and reducing the risk of cardiovascular diseases. It also boosts brain function, enhancing memory and cognitive performance. For those concerned with joint health, the Omega-3 helps improve joint mobility by reducing inflammation and supporting flexibility. Furthermore, it promotes radiant skin by nourishing it from within, reducing dryness and improving overall skin health. The supplement also enhances eye health, supporting vision clarity and reducing eye strain. Lastly, Rasayanam’s Omega-3 plays a vital role in strengthening immunity by regulating immune responses and protecting against inflammation-related conditions.

Ayush Aggarwal, Founder, Rasayanam stated, "At Rasayanam, we are committed to providing high-quality, natural wellness solutions that bring out the best in you naturally. Our Plant-Based Omega-3 is an excellent alternative to traditional fish oil supplements, offering a cleaner, more sustainable, and equally effective source of essential fatty acids. We believe that good health should not come at the cost of our environment, and this product embodies our vision for holistic well-being."

Free from artificial additives, preservatives, and allergens, Rasayanam’s Omega-3 is suitable for individuals with dietary restrictions. The supplement is formulated for easy absorption, ensuring the body receives the full benefits of Omega-3 without the fishy aftertaste or unpleasant side effects. The new Plant-Based Omega-3 is now available for purchase on Rasayanam’s official website and leading e-commerce platforms.

Aza Fashions, India’s premier multi-designer luxury retail destination, has announced an exciting collaboration with five influential South Asian women from the U.S.—Ami Desai, Shivani Bafna, Sheena Melwani, and Michelle Ranavat. This initiative highlights their journeys in beauty, fashion, entrepreneurship, and content creation while fostering meaningful conversations on identity, empowerment, and mentorship.

Bringing together trailblazers from diverse fields, this campaign aims to introduce South Asian talent to a wider audience, particularly in India. The collaboration features beauty expert, media personality, and entrepreneur Ami Desai, who is redefining beauty standards and representation. Shivani Bafna, a content creator and entrepreneur, is known for bridging the gap between South Asian traditions and contemporary lifestyles through her ventures, Corefelt and Marigold Diaries. Sheena Melwani, a singer-songwriter and social media sensation, has gained popularity for her heartwarming content that seamlessly blends humor, music, and family. Michelle Ranavat, the founder of RANAVAT, has carved a niche in luxury skincare by integrating Ayurvedic beauty with Indian heritage, bringing it to a global audience.

Captured through a visually striking campaign, the collaboration embraces themes of authenticity, ambition, and cultural pride. It will showcase exquisite creations from renowned designers such as Seema Gujral, Ridhi Mehra, Bhumika Sharma, Charu & Vasundhara, Matsya, and more. The initiative also places a strong emphasis on mentorship, underscoring the importance of supporting emerging South Asian voices in the global fashion and lifestyle space.

Devangi Nishar Parekh, Managing Director, Aza Fashions said, “At Aza Fashions, we celebrate diversity and the evolving narratives of South Asian identity across the world. This campaign is about more than fashion—it’s about storytelling, empowerment, and inspiring the next generation of South Asian women to embrace their heritage while forging their own paths.”

With this partnership, Aza Fashions continues to champion innovation, representation, and inclusivity in luxury fashion, uniting powerful voices that are shaping the future of South Asian influence worldwide. 

Max Fashion made a striking debut at the 25th edition of Lakmé Fashion Week x FDCI, with acclaimed actor Kalki Koechlin as its muse, redefining high-street fashion on one of India's most prestigious runways. This moment was more than just a fashion showcase; it marked a cultural shift, as Max Fashion reinforced its vision of making global fashion accessible, trend-driven, and wearable for all. By unveiling its Sicilian Summer and Amalfi Escape collections, the brand bridged the gap between aspiration and accessibility, delivering stylish yet affordable fashion to the masses.

The runway show was a spectacle from the very first look. Kalki Koechlin captivated the audience with her effortless presence, embodying confidence, rebellion, and a fresh, new-age aesthetic. Each outfit reflected an evolution of personal style, inviting audiences to embrace their own "New New You."

Adding to the high-energy atmosphere, rappers Irfana and MC Panda set the stage ablaze with a performance to the viral track #IYKYDK, perfectly complementing the rebellious yet chic essence of the collection. The Sicilian Summer line unfolded in a vibrant display of bold hues, timeless prints, and breezy silhouettes.

As the show progressed, the ambiance shifted, setting the stage for the Amalfi Escape collection. Resort wear took center stage with fluid ruffled dresses, tailored co-ords, and linen-infused menswear designed for the contemporary traveler. The audience, comprised of industry leaders, influencers, and fashion editors, was captivated, turning the initial murmurs of appreciation into roaring applause.

"Max Fashion’s debut at Lakmé Fashion Week isn’t just a milestone; it’s a bold affirmation of who we are as a brand. We’ve always believed that fashion should be accessible to all. With Kalki Koechlin as our muse, we’re celebrating style as a form of self-expression that belongs to everyone. This debut is about making trend-driven fashion available to millions, whether they shop in-store or online. It’s a celebration of style, confidence, and individuality,” shared Pallavi Pandey, Vice President and Head of Marketing, MAX.

Sumit Chandna, Deputy CEO, Max Fashion stated, "This debut represents the next big step in our evolution. Max Fashion has always been about making great fashion available to everyone—whether that’s through our over 520 stores or our growing online presence. Lakmé Fashion Week is a natural extension of our vision to make fashion not just about aspiration, but about accessibility and inclusivity. This is more than a show; it’s the start of a new era for fashion in India."

With over 520 stores across 210 cities and a growing online presence, Max Fashion is not just redefining clothing—it is reshaping the landscape of Indian fashion. Its debut at Lakmé Fashion Week signals a transformation where high-fashion aesthetics meet high-street accessibility, making style an inclusive right rather than a privilege.

NYX Professional Makeup has teamed up with Warner Bros. Pictures to launch a limited-edition collection inspired by “A Minecraft Movie,” the first-ever live-action adaptation of the best-selling video game. This collaboration merges makeup artistry with elements from the beloved “Minecraft” universe, allowing fans to create looks inspired by the film.

The collection introduces a range of new products, including the Cheeky Mob Blush Balms available in three buildable shades with stackable cube packaging, Rare Highlight Balms in three luminous pearl tones, and Fat Oil Slick Clicks in three glossy finishes. Completing the lineup is a compact mirror designed to immerse fans in the world of “Minecraft.”

"At NYX Professional Makeup, we lead by bringing together communities through artistry and innovation. We are thrilled to once again partner with Warner Bros. to celebrate the release of ‘A Minecraft Movie.’ The core values of Minecraft align with NYX Professional Makeup's core values, and we love that Minecraft is for everyone. We champion creativity with this partnership by merging gaming, makeup, and pop culture lovers with products authentic to the Minecraft fanbase: stackable buildable colors, custom MOB blocks, special-edition Fat Oil Slick Clicks, and 'A Minecraft Movie' mirror. We can't wait to see everyone's creativity thrive with this collection,” shared Denee Pearson, Global Brand President, NYX Professional Makeup. 

By merging the immersive world of gaming with the artistry of beauty, this collection is designed to resonate with both makeup enthusiasts and devoted “Minecraft” fans alike. The thoughtfully curated products allow for endless creative expression, making it easy to recreate looks inspired by the vibrant visuals and iconic elements of the game.

The collection is now available on Nyxcosmetics.com, with global availability beginning March 24.

Contemporary fashion brand Rareism has joined forces with professional haircare leader TRESemmé to launch a limited-edition fashion collection inspired by the TRESemmé Silk Press Range at Lakmē Fashion Week. Celebrating effortless beauty and confidence, this collaboration blends sleek, polished hair with chic fashion. The collection is exclusively available on Myntra.

Designed to deliver smooth, straight, and party-ready hair instantly, the TRESemmé Silk Press range complements Rareism's modern and versatile designs. This partnership offers women a one-stop solution for instant glam, ensuring they are always fashion-forward and ready to shine, whether for a night out or a last-minute event.

"At Rareism, we create fashion that is stylish, functional, and empowering. Partnering with TRESemmé for the Silk Press collection felt like a natural extension of our philosophy—just as this range simplifies hairstyling, our collection offers effortlessly chic outfits that make dressing up seamless. We’re thrilled to launch this collaboration at Lakme Fashion Week and also only on Myntra, making fashion and beauty more accessible than ever,” shared Pulkit Verma, Chief Business Officer, The House of Rare.

Sairam Subramanian, Vice President, Hair Care, Unilever said, "At TRESemmé, we believe that great hair is the foundation of unlocking your confidence and self-expression. With the launch of the TRESemmé Silk Press range, we are bringing salon-quality sleek straight hair and long-lasting smoothness to consumers who want professional results at home. Our collaboration with Myntra and Rareism at Lakmé Fashion Week reinforces the deep connection between hair and fashion—where the right hairstyle can elevate any look. This partnership celebrates self-expression, confidence, and the transformative power of expertly styled hair, seamlessly blending innovation in haircare with contemporary fashion aesthetics."

Sharon Pais, CBO, Myntra said, "At Myntra, we continue to lead the charge in democratizing premium, trendsetting fashion for a diverse, dynamic audience. The Rareism x TRESemmé India collaboration is the perfect embodiment of this vision, seamlessly blending style with unparalleled confidence. This unique 20-piece collection brings together the best of fashion and beauty, providing our customers with an elevated, empowering experience. We are proud to offer this innovative collection, ensuring that women across over 19,000 pin codes have instant access to fashion that allows them to shine effortlessly.”

The Rareism x TRESemmé collection features 20 sleek, sophisticated pieces crafted from luxurious fabrics in a bold color palette of classic black and metallic gold. The designs exude elegance and confidence, perfectly complementing the Silk Press Range from TRESemmé, which promises salon-quality straight hair at home.

Amit Aggarwal, in collaboration with Nothing, delivered a groundbreaking fusion of fashion and technology at Lakmē Fashion Week in Partnership with FDCI – March 2025. Nothing's design philosophy of showcasing technology rather than concealing it served as the primary inspiration for Amit’s latest prêt collection, which seamlessly blends heritage craftsmanship with futuristic aesthetics. Rooted in minimalism yet dynamic in execution, the collection draws influence from the newly launched Phone (3a) series, embodying a sleek and modern appeal.

With a focus on redefining ready-to-wear, Amit Aggarwal presents a collection that merges fashion with heritage, pushing the boundaries of form and texture. Structured yet fluid silhouettes, effortless layering pieces, and bold detailing create a seamless balance of fashion and function.

This season, the collection reinvents classic tailoring with unexpected draping, offering silhouettes that are both practical and fashion-forward. Cropped jackets, asymmetric hems, and lightweight separates redefine proportions while maintaining comfort as a priority.

Infinity motifs run throughout the collection, symbolizing continuous reinvention. Rich jewel tones, premium fabrics, and striking embellishments—such as sequins on footwear and metallic accents on outerwear—add a distinctive edge. Every element is intentional, yet the styling possibilities remain limitless.

A significant highlight of the collection is Banaras brocade, reinterpreted with a modern sensibility and paired with Amit Aggarwal’s signature handwoven polymer. 

“Our collaboration with Nothing at Lakmé Fashion Week 2025 stands as a compelling testament to the seamless intersection of design and technology, resulting in the creation of something truly unique."This collection is about freedom—clothes that move with you, adapt to you, and evolve with your style. Fashion should be effortless yet expressive. These pieces are designed to be worn your way, mixed with what you already love, and styled to feel uniquely you,” stated Designer Amit Aggarwal.

"At Nothing, we have always believed that technology should be as thoughtful and artistic as it is functional. Our collaboration with Amit Aggarwal at Lakmé Fashion Week 2025 is a powerful reflection of that ethos. Amit’s visionary approach—where heritage craftsmanship meets futuristic silhouettes—resonates deeply with Nothing’s commitment to Technical Warmth. This collection brings that vision to life, transforming fashion and technology into a singular expression of design innovation,” shared Akis Evangelidis, India President & Co-Founder, Nothing. 

The event attracted an esteemed guest list, bringing together prominent figures from the fashion and entertainment industries. Among the star-studded attendees were Malaika Arora, Vijay Verma, and Uorfi Javed, alongside Alizeh Agnihotri, Zahaan Kapoor, Pashmina Roshan, and Anjali Sivaraman. Adding to the event’s grandeur were industry icons Ujwala Raut and Richa Moorjani, along with Jessel Tank, Ida Ali, and Alioune, making it an unforgettable celebration of innovation and style.

Saaksha & Kinni introduced their latest collection, ‘Myrah,’ at Lakmē Fashion Week 2025, drawing inspiration from the stunning Adalaj Stepwell in Gujarat. The stepwell, an architectural marvel built to provide water in an arid region, serves as a fitting muse for this collaboration with Lakmē’s Sun Stopper show.

Infused with intricate floral motifs and geometric patterns, Myrah embodies the brand’s signature design philosophy. The collection highlights expert craftsmanship through layering, delicate hand micro-pleating, and a striking interplay of bold yet feminine silhouettes. Lightweight fabrics such as chiffons, cottons, crepes, and satins create an effortlessly stylish summer wardrobe, while lycra-infused swimwear and structured canvas jackets add versatility. 

Designed for contemporary travelers, Myrah presents an elevated approach to summer dressing, featuring flowing dresses, ethereal kaftans, and effortlessly chic jackets. The collection embraces joy, comfort, and self-expression, resonating with the celebratory spirit of Lakmē Fashion Week’s 25th edition.

“Fashion is about confidence, and so is great skincare. Our collection, inspired by the resilience of the Adalaj Stepwell, celebrates embracing the sun while staying protected. Teaming up with Lakmē Sun Expert, we wanted to make SPF not just functional, but iconic," shared Saaksha Bhatt, co-founder, Saaksha & Kinni. 

The runway shined as Bollywood sensation Ishaan Khatter took center stage as the showstopper, captivating audiences with his dynamic presence. He was joined by a diverse lineup of personalities, including rising fashion star Ayesha Kanga, body-positivity advocate Sakshi Sindhwani, OTT favorite Aisha Ahmed, Big Boss reality star Chum Darang, and South-Indian content creator Rida Tharana, each bringing their unique style and confidence to the show.

With Myrah, Saaksha & Kinni continue to push the boundaries of contemporary fashion, blending tradition with innovation to create a collection that is both timeless and forward-thinking.

ASUS has officially launched the Vivobook 14 Flip in India, redefining flexibility and performance in the modern laptop space. Designed for multitaskers and creative professionals, the Vivobook 14 Flip features an OLED touchscreen, a 360-degree hinge, and AI-powered capabilities, making it an ideal companion for both work and entertainment.

To highlight the laptop’s versatility, ASUS has partnered with Bollywood star Tiger Shroff for a high-energy social media campaign. The campaign showcases Tiger seamlessly switching between different modes—reading fan mail in tent mode, responding to messages in laptop mode, streaming anime in stand mode, and sketching in tablet mode—demonstrating how the Vivobook 14 Flip adapts effortlessly to any task.

Paramjeet Singh, Product and Marketing Head Consumer PC and gaming, Systems Group at ASUS India, said, "The ASUS Vivobook 14 Flip is crafted for those who live dynamic, multifaceted lives. Partnering with Tiger Shroff, whose energy and versatility inspire millions, allows us to showcase how this device empowers users to excel in every mode—be it work, creativity, or entertainment. This campaign celebrates adaptability and performance, and we’re excited to bring it to life with Tiger."

Commenting on the partnership Tiger Shroff said, "As someone who's always on the move, I need a laptop that can keep up with my active lifestyle. The ASUS Vivobook 14 Flip, with its incredible flexibility and power, fits perfectly into my life. Whether I’m reading fan mail, sketching ideas, or unwinding with anime, it’s got me covered. I’m thrilled to team up with ASUS to show how this laptop lets you flip into any mode effortlessly!" 

 The launch campaign’s promotional reel premiered on March 28, 2025, across ASUS India’s and Tiger Shroff’s social media channels, giving users a closer look at the laptop’s cutting-edge features.

The ASUS Vivobook 14 Flip is now available for purchase at the ASUS E-shop, exclusive ASUS stores, and multi-brand retail outlets, with a starting price of Rs. 96,990.

Hamdard Foods India has introduced three exciting ready-to-drink (RTD) beverages designed to meet the hydration and nutritional needs of modern consumers. The newly launched products—Hamdard ElectrORS Electrolyte Drink, Hamdard Asli Milkshakes, and Hamdard Refresh Nariyal Paani—are manufactured at the brand’s state-of-the-art aseptic packaging facility in Aurangabad, reinforcing its commitment to high-quality, great taste, and consumer well-being.

Bringing a wholesome twist to on-the-go beverages, Hamdard Asli Milkshakes offer a thick, creamy, and preservative-free indulgence in four delightful flavors: Chocolate, Strawberry, Mango, and Vanilla. For those seeking instant hydration, Hamdard ElectrORS Electrolyte Drink in apple flavor presents a scientifically formulated, no-fizz electrolyte solution. Adding to its range of refreshing beverages, Hamdard Refresh Nariyal Paani brings the goodness of pure coconut water in a convenient, ready-to-drink pack.Made from coconut concentrate with no added sugar or preservatives, this light and natural hydration option is ideal for fitness enthusiasts, travelers, and anyone looking for a revitalizing drink on the go.

Hamid Ahmed, CEO, Hamdard Foods India said, “We are thrilled to expand our beverage portfolio with products that align with the needs of today’s consumers. Whether it’s replenishing electrolytes, enjoying delicious milkshake flavours, or staying hydrated with coconut water, these new launches reflect our commitment to innovation and quality. We believe these beverages will offer a refreshing and wholesome experience for consumers across all age groups.”

With these latest additions, Hamdard Foods India continues to uphold its legacy of delivering high-quality, functional beverages that cater to evolving consumer preferences. By blending tradition with innovation, the brand remains committed to providing nutritious, delicious, and accessible drink options that support a healthier lifestyle.

Hamdard ElectrORS Electrolyte Drink, Hamdard Asli Milkshakes, and Hamdard Refresh Nariyal Paani are now available across India at general and modern retail stores, as well as leading e-commerce platforms.

Lakmē Fashion Week, in collaboration with the Fashion Design Council of India (FDCI), commenced its highly anticipated 2025 edition with a breathtaking Grand Opening Show by celebrated designer Anamika Khanna for her prêt label, AK|OK Anamika Khanna.

Bringing together contemporary elegance and timeless sophistication, AK|OK Anamika Khanna’s collection, Silver Collar, mirrored the ethos of Lakmē’s latest beauty launch. The show also introduced Lakmē’s new 9 to 5 Hya-Matte range, a groundbreaking beauty innovation crafted for the unstoppable modern working woman. Inspired by this new launch, AK|OK Anamika Khanna curated a collection that exuded power, poise, and effortless charm—striking the perfect balance between strength and grace.

The opening show was a true spectacle, with Lakmē muse Ananya Panday captivating the audience as the showstopper. Dressed in a stunning ensemble from the Silver Collar collection, Ananya embodied the essence of Lakmē’s modern, confident woman. Her look, inspired by a contemporary twist on the Indian saree drape, portrayed strength and independence.

Marking a momentous milestone, the event celebrated 25 years of Lakmē Fashion Week’s commitment to redefining beauty, fashion, and self-expression. The runway featured a sleek, elevated platform, enhancing the sense of strength and modernity in the presentation, perfectly reflecting the essence of modern femininity and power dressing.

The grand opening attracted an illustrious guest list, featuring prominent figures from the fashion and entertainment industries. Notable attendees included Bhavna Pandey, Chunky Pandey, Kiran Rao, Jessel Tank, Lisa Mishra, Anushka Ranjan, and Richa Moorjani, all adding to the glamour of the evening.

With Anamika Khanna’s visionary designs and Lakmē’s latest innovation taking center stage, the opening of Lakmē Fashion Week 2025 set the tone for an exciting season ahead, celebrating the synergy of fashion and beauty like never before.

The Levi’s brand continues to redefine style and culture with its latest campaign, ‘Easy in Levi’s’. Featuring global brand ambassador, music icon, and fashion trendsetter Diljit Dosanjh, the campaign brings relaxed and loose fits denims to the forefront, emphasizing effortless style with confidence and ease.

This collaboration extends beyond fashion, marking a cultural moment. Few artists today shape trends as powerfully as Diljit Dosanjh. From sold-out world tours to making waves in film and fashion, his influence knows no boundaries. This partnership highlights Levi’s ongoing dedication to blending its rich denim heritage with modern style in India.

Denim fashion continues to evolve, with relaxed and loose silhouettes becoming increasingly popular. The ‘Easy in Levi’s’ campaign introduces a new range of relaxed fits designed for comfort and self-expression. The 555 Relaxed Straight offers a timeless straight-leg fit, perfect for effortless, everyday wear. Bringing back a ‘90s-inspired feel, the 568 Loose Straight provides a relaxed silhouette with a straight leg, exuding an easygoing cool vibe. For those seeking a bolder statement, the 578 Baggy features an oversized, slouchy fit with stacked ankles, reviving unapologetic ‘90s streetwear aesthetics.

The campaign unfolds through a series of dynamic montage films showcasing Diljit Dosanjh in his element—at soundcheck, moving effortlessly through his world in Levi’s Loose Fits. His unfiltered, authentic, and relaxed style captures the campaign’s core message: loose fits are not just about appearance but about how they make you feel. These jeans are designed to let you move easily, chill easily, and live easy.

“With ‘Easy in Levi’s’, we’re tapping into the growing demand for relaxed and loose silhouettes that marry comfort with style. Diljit Dosanjh brings this vision to life, proving that when you feel good in what you wear, effortless style follows,” shared Amisha Jain, Managing Director and SVP, South Asia, Middle East and Africa at Levi Strauss & Co.

Crafted for movement and versatility, Levi’s Loose Fits offer a fresh perspective on casual dressing. Whether opting for the clean-cut aesthetic of the 555 Relaxed Straight, the carefree energy of the 568 Loose Straight, or the bold attitude of the 578 Baggy, these fits are designed to be lived in and styled uniquely.

Levi’s Loose Fits are now available across Levi’s stores in India and online.

Bollywood superstar Salman Khan has partnered with luxury watchmaker Jacob & Co. to introduce an exclusive timepiece within the brand’s prestigious The World Is Yours Dual Time Zone collection. Designed as a tribute to Khan’s father, Salim Khan, the watch symbolizes heritage, family bonds, and a spirit of global connectivity.

The collaboration stems from the longstanding friendship between Salman Khan and Jacob & Co.’s founder, Jacob Arabo. Their shared admiration for fine timepieces and the significance of father-son relationships played a key role in bringing this project to life. A devoted fan of the brand, Salman Khan has often been spotted wearing Jacob & Co.’s signature creations, including the Bugatti Chiron Tourbillon. He was particularly drawn to the inspiration behind The World Is Yours collection, leading to this exclusive edition.

"Time connects us across generations. When I learned Jacob’s story, I knew I wanted to create a timepiece that honored my father’s role in my life. ‘The World Is Yours’ is more than a watch - it’s a symbol of family, legacy, and the moments that shape us,” expressed Salman Khan.

Designed with global travelers in mind, the special edition watch features a sophisticated dual time zone function, allowing independent hour and minute adjustments for two different time zones. This makes it particularly relevant for those navigating unique time offsets, such as India’s GMT +5:30.

The watch’s design incorporates elements reflecting Salman Khan’s Indian heritage. The dial is accented with saffron and green hues, paying homage to the Indian flag, while a finely engraved world map and Salman Khan inscription adorn the case back. Adding a personal touch, the actor’s initials, “S.K.,” are positioned on the lower dial at the 6 o’clock mark.

Enhancing the exclusivity, the timepiece is presented in a bespoke box crafted in Khan’s favorite shade of turquoise—a nod to his iconic turquoise bracelet, a signature accessory he has worn for years.

Individually numbered and produced in a limited quantity, this collector’s edition is crafted for watch enthusiasts who value luxury, artistry, and meaningful storytelling.