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Women's apparel and denim wear brand Kraus Jeans has launched “Denims & Delusions”, its first entertainment-led digital content series, as it looks to deepen engagement with consumers through relatable storytelling and short-form content.

The initiative comes at a time when fashion brands are increasingly exploring content-driven strategies to connect with audiences beyond traditional marketing campaigns. With consumers spending more time on social media and engaging with content that reflects everyday experiences, brands are adopting new formats that blend entertainment with brand communication.

Designed as an Instagram-first micro drama series, “Denims & Delusions” explores fashion through situations and conversations that shoppers often encounter in their daily lives. The series focuses on themes such as confidence, decision-making, fashion choices, friendships, and shopping behaviour, presenting them through short-form storytelling intended for digital audiences.

The first season, which launched in the first week of June, consists of six episodes set inside a Kraus showroom in Mumbai. The episodes draw inspiration from common retail and social experiences, covering topics such as situationship dressing, “girl math” shopping decisions, workplace burnout, creator culture, fashion-related dilemmas, and candid conversations between friends.

The narratives are inspired by observations of consumer behaviour and experiences that commonly unfold in stores and social settings. The stories have been adapted into fictionalized scenarios aimed at reflecting the type of content audiences regularly interact with across social media platforms.

Ravi Punjabi, Founder, Kraus Jeans said, “Fashion has always been about more than what people wear; it is also about emotions, confidence, hesitation, excitement, and the little moments that happen around getting dressed. While our products continue to speak for themselves, we also recognise that consumers today engage with brands very differently. Content has become an important touchpoint, and audiences increasingly connect through stories that feel familiar, entertaining, and emotionally honest. With Denims & Delusions, we wanted to create something rooted in experiences our audience would instantly recognise, moments many women have lived through in stores, changing rooms, friendships, and everyday conversations. While the format may sit within the growing microdrama space, for us, this is really about creating a culturally relevant and consistent way to engage with our community through engaging, entertaining, and relatable storytelling.”

Following the completion of the first six episodes, Kraus Jeans is already developing additional content under the series. The move signals the brand’s intent to establish an ongoing entertainment-focused engagement channel as part of its broader digital and consumer outreach strategy.

Jewellery retailer CaratLane has expanded its product portfolio with the introduction of a new Polki jewellery collection crafted using natural uncut diamonds. The launch reflects the brand's focus on offering traditional jewellery styles in formats designed for contemporary consumers.

The collection features more than 60 designs across multiple categories, including Meenakari-inspired creations, Talaf craftsmanship, gemstone-studded jewellery, and contemporary interpretations of classic Polki pieces. The range has been developed to blend traditional design elements with modern aesthetics and wearability.

Polki jewellery is known for its use of natural diamonds in their uncut form, retaining their original appearance rather than undergoing the cutting and polishing processes commonly associated with diamond jewellery. The new collection highlights this characteristic while presenting designs suited for a variety of occasions.

Saumen Bhaumik, MD, CaratLane said, "Polki has always held a special place in Indian jewellery traditions, admired for its natural beauty and timeless appeal. With this collection, we wanted to reimagine Polki for a new generation of consumers who appreciate heritage but seek designs that fit seamlessly into their everyday lives. The result is a collection that celebrates the authenticity of natural, uncut diamonds while making Polki more versatile, wearable, and relevant for the modern woman."

The company said the collection aims to cater to consumers looking for jewellery that combines traditional craftsmanship with contemporary styling. The range includes designs intended for both special occasions and regular wear, broadening the appeal of Polki jewellery among younger buyers.

The new Polki collection is available through select CaratLane stores and on the brand’s official website.

Rebecca Bonbon, the French Bulldog-inspired intellectual property brand known for its fashion-focused positioning, has entered the beauty segment through a partnership with UpSkin. The new collection will include makeup, skincare, and body care products and is scheduled to reach beauty boutiques and department stores in November.

According to the company, the expansion reflects the evolving consumer base that has grown up with the brand and aligns with its focus on lifestyle and fashion. The range features vegan and cruelty-free formulations and includes products developed with fruit and dessert-inspired fragrances.

Sedamar Esaki, Chief Executive Officer, Tesaki Brand and Character Licensing said, "Rebecca Bonbon is a lifestyle: sweet, fashionable and full of good vibes. The brand's success in Brazil is a result of how much Brazilians identify with the charming and fun proposal it brings to everyday life. We brought Rebecca's cosmopolitan tone to beauty, mixing Parisian charm with New York modernity. It’s a line designed for the young woman who seeks practicality but won't compromise on incredible scents and performance."

The collection has been organised into five product categories: lips, face, eyes, skincare, and body care. Key products in the range include Rebecca Bonbon Lip Cheesecake, Marshmallow Highlighter, body splash, and body cream.

With this launch, Rebecca Bonbon extends its presence beyond fashion and accessories, adding beauty and personal care products to its portfolio.

Korean skincare and beauty brand Innisfree has introduced its Disney Toy Story Collection in India. The limited-edition range combines the brand’s skincare products with packaging inspired by Disney and Pixar’s Toy Story characters, coinciding with growing anticipation around the upcoming release of Toy Story 5.

The collection features a selection of Innisfree’s popular skincare products, redesigned with Toy Story-themed artwork and collectible accessories. Characters including Woody, Jessie, Aliens, Bo Peep, and Slinky Dog appear across the range, which is aimed at skincare users, Disney enthusiasts, and collectors.

Among the products in the collection is the Innisfree Vita C Serum 30ml Toy Story Set, priced at Rs 2,650. The set includes a full-size serum, an additional 30ml bottle, and a Jessie-inspired pouch. The Vitamin C Tone Up Sunscreen Set is available for Rs 1,650 and contains 50ml and 25ml sizes along with a random Toy Story keyring.

The Daily UV Dewy Barrier Sun Serum SPF50+ PA++++ Set, priced at Rs 1,750, includes 50ml and 25ml packs and comes with a random Toy Story keyring. The Green Tea Seed Hyaluronic Toy Story Serum Set is priced at Rs 2,200 and contains 80ml and 50ml bottles along with a collectible Alien hand mirror.

Also included in the range is the Green Tea Seed Hyaluronic Barrier Boosting Hydration Cream Set, priced at Rs 1,780, which comes with a 30ml travel-size cream. The collection further features No-Sebum Mineral Powders in Alien, Slinky Dog, and Bo Peep-themed packaging, priced at Rs 480 each, as well as Dewy Tint Lip Balms, available in multiple shades for Rs 1,100.

With prices starting at Rs 480, the collection brings together Innisfree’s skincare portfolio and Toy Story-inspired packaging through a range of limited-edition products and accessories.

Jewelry brand Alex and Ani has teamed up with the popular fantasy book series A Court of Thorns and Roses (ACOTAR) to introduce a new jewelry collection inspired by the fictional world of Prythian. The collaboration marks the launch of the ACOTAR x Alex and Ani collection, with its first release drawing inspiration from the Night Court, one of the most prominent settings in author Sarah J. Maas’s bestselling series.

The partnership arrives as the ACOTAR franchise continues to attract a strong global following, supported by growing engagement across social media platforms such as BookTok. The series has built an active fan community through fan-created content, online discussions, and reader events, making it one of the most recognized fantasy properties in recent years. The collaboration, facilitated by IMG Licensing, aims to translate elements of the fictional universe into collectible jewelry pieces.

The debut collection features eight designs inspired by the mythology, themes, and characters associated with the Night Court. The pieces incorporate references to concepts such as courage, power, and love, reflecting key elements from the book series.

Alex and Ani has integrated its signature symbolic design approach into the collection, using details influenced by the fantasy world created by Maas. The designs include celestial motifs, wing-inspired elements, engraved details, and hidden lockets intended to reference themes and storylines familiar to readers of the series.

Prita Kumar, Chief Executive Officer, Alex and Ani said, “The connection fans have with A Court of Thorns and Roses goes far beyond the page – it’s about identity, empowerment and belonging. At Alex and Ani, we believe jewelry should hold meaning and express individuality. This collaboration brings those stories to life through pieces fans can wear as powerful expressions of the worlds and characters that become part of who they are.”

The launch represents the first phase of a broader partnership between Alex and Ani and the ACOTAR franchise. The companies have indicated that additional collections inspired by other stories and elements from the fantasy universe are expected to be introduced later this year.

The first ACOTAR x Alex and Ani collection became available on June 4 through the brand’s official website.

Swiss watchmaker Favre Leuba has introduced the Deep Raider Day Date, expanding its Deep Raider collection with a new model designed for everyday wear while retaining the durability associated with the brand’s dive watches.

The new timepiece features a 40 mm stainless steel case and offers water resistance up to 30 ATM. Alongside its diving capabilities, the watch incorporates a day-and-date display positioned at three o’clock. Users can set the day display in either English or German, with the watch retaining the selected language setting automatically.

A key highlight of the Deep Raider Day Date is its newly designed gradient dial. Available in salmon, green, blue, and burgundy shades, each dial transitions to black toward the six o’clock position. The metallic finish enhances the visual effect, while the ombré styling is intended to reflect changing light conditions throughout the day. The sandwich-style dial construction adds depth to the display and complements the day-and-date complication.

The watch continues the design language of previous Deep Raider Renaissance models. Its 316L stainless steel case combines brushed and polished finishes, while the bezel features a ceramic insert. Favre Leuba has paired the case with a three-link bracelet featuring polished centre links and brushed outer links.

The bracelet is designed with an easy interchangeability system, allowing wearers to switch between the steel bracelet and compatible rubber straps from other Deep Raider Renaissance editions without requiring tools.

Powering the watch is the self-winding FLD05 calibre, based on the Sellita SW-220-1 movement. The crown enables users to adjust the date by rotating it clockwise, while counterclockwise rotation changes the day display and allows selection between English and German language options.

The launch marks the latest addition to the Deep Raider lineup, a collection whose roots date back to 1964 with the introduction of the Deep Blue dive watch. Favre Leuba revived the series in 2024 with the Deep Raider Revival and expanded it further in 2025 with models featuring malachite and meteorite stone dials. Earlier this year, the company also introduced a Power Reserve version.

“The Deep Raider Day Date builds on the versatility that has always defined the collection. By introducing a day-and-date function, we are adding practical everyday utility while preserving the robustness, clarity, and design language that define the Deep Raider today," commented Patrik Hoffmann, CEO of Favre Leuba.

one8, the sportswear brand co-founded by Virat Kohli and supported by Agilitas Sports, has opened pre-bookings for its footwear collection on District by Zomato.

Customers from across India, including Delhi, Goa, Chennai, Jammu, Indore, Mysore, Panipat and Lucknow, who reserve a pair of one8 sneakers will receive access to the one8 Global Premiere scheduled for June 21, 2026, at Yashobhoomi in New Delhi. The event will feature Virat Kohli unveiling the next phase of the brand, while attendees will be able to collect their footwear and participate in an interactive brand experience.

Developed jointly by one8 and District by Zomato, the initiative combines online purchasing with an in-person launch event, creating a new format for product launches in India.

The District drop marks the first opportunity for consumers to access one8’s footwear range. The collection introduces two cricket-inspired sneaker franchises, Seam and Cover Drive, designed around the themes of performance, ambition and self-expression. The brand has also launched Boom Rush, a training shoe aimed at consumers seeking footwear for running and multiple fitness activities.

Abhishek Ganguly, Co-Founder and CEO, Agilitas Sports said, “We are thrilled with the overwhelming response on District. It tells us there is real consumer belief for an Indian high-performance brand with global ambition. The Global Premiere event on June 21 will give these early customers the experience we always envisioned for one8.”

Rahul Ganjoo, CEO, District by Zomato shared, "Experiences are increasingly shaping how India chooses to spend its time and money, and retail is emerging as the next frontier. District and one8 are reimagining shopping by turning product discovery into a shared cultural moment. The response to the one8 Global Premiere - with sneaker enthusiasts and cricket fans traveling from across the country to attend underscores a powerful shift: when a product launch is elevated into a world-class experience, geography becomes irrelevant. People will travel, queue, and commit to be part of it. We are very excited for fans to experience this moment on 21 June.”

Bookings for the one8 footwear collection are currently available through the District app.

H&M has collaborated with Laura Ashley to introduce a new kidswear collection for Spring/Summer 2026. The Laura Ashley H&M collection is now available across stores and on H&M's online platform.

Drawing inspiration from Laura Ashley’s archives, the collection features a range of floral prints and signature patterns. Designed for babies and children, the assortment includes dresses, coordinated sets, separates, swimwear, and accessories. The collection also incorporates coastal-inspired elements, including lemon prints and shell motifs.

The range is crafted using fabrics such as poplin, voile, crinkle jersey, and seersucker. Its color palette combines shades of blue, yellow, white, and light pink, while design details include broderie anglaise, ruffles, and lace trims.

Sofia Löfstedt, Head, kidswear design, H&M shared, "Bringing together the spirit of H&M kidswear with the enduring charm of Laura Ashley has been a dream collaboration. By combining Laura Ashley's iconic prints with our approach to kids fashion, we have together created a beautiful collection with a timeless feel," shared Sofia Löfstedt, head, kidswear design, H&M.

Helen Ashmore, Design Director, Laura Ashley stated, "So many people have a personal connection to Laura Ashley and this exciting collaboration has allowed us to introduce a sense of nostalgia and heritage design to a new generation. In creating this collection with H&M, we've reimagined our heritage, reworking some of our most iconic florals and classic motifs with a softer color palette, coastal touches and playful details. A beautiful collection for living in and everyday adventures!"

The partnership brings together Laura Ashley’s heritage-inspired prints and H&M’s contemporary childrenswear design approach, offering a collection centered on classic patterns, seasonal colors, and everyday wear for young consumers.

Moonbug Entertainment has expanded its licensing presence through a new partnership with Carter’s, introducing product collections inspired by its popular children's franchises, CoComelon and Blippi.

The collaboration comes shortly after Moonbug announced that CoComelon will make its theatrical debut next spring. The new collections feature characters from both brands across Carter’s apparel range, incorporating them into the retailer’s signature fabrics and textile designs.

In addition to clothing, the partnership also includes a range of children's accessories and products from Skip Hop. The assortment features backpacks, water bottles, snack cups, and toys designed around the CoComelon and Blippi properties.

The launch reflects the continued expansion of Moonbug’s consumer products business, leveraging the popularity of its preschool entertainment brands across apparel, accessories, and everyday children's products.

The collections are currently available through Carter’s retail channels.

Homegrown metalware brand P•TAL has launched SuRu, a handcrafted Kansa (bronze) dinnerware collection for children, in collaboration with actor Nakuul Mehta and singer Jankee Parekh. Designed for children aged 0 to 7 years, the collection marks the brand’s entry into the children's dining category.

Named The First and Forever Set, the collection is positioned as a long-lasting alternative to conventional children's dinnerware. The range includes handcrafted Kansa bowls and spoons designed to support early feeding experiences while incorporating traditional metal craftsmanship.

Crafted from Kansa, an alloy of copper and tin associated with traditional Ayurvedic practices, the dinnerware is handmade by the Thatheras of Jandiala Guru, Punjab. The artisans are known for preserving a metalcraft tradition recognized by UNESCO as an Intangible Cultural Heritage.

The company said the collection has been designed with practical features for young children, including lightweight bowls and spoons, a silicone base for stability during meals, rounded edges, and ergonomically designed cutlery suitable for toddlers.

Nakuul Mehta and Jankee Parekh shared, "Becoming parents changes the way you look at everyday objects. You begin to think deeply about what your child touches, grows up with, and eventually remembers. With SuRu, we wanted to create something that felt intentional, safe, and emotionally lasting.

Kansa (Bronze) carries such a beautiful sense of heritage, and the idea that Sufi & Rumi could one day look back at this set as part of their childhood made the collaboration incredibly meaningful for us. SuRu is not just about feeding a child; it’s about creating rituals, memories, and small moments of togetherness that stay with a family forever.“

Aditya Agrawal, Co-Founder, P•TAL said, “At P•TAL, we have always believed that the objects we live with should carry meaning beyond utility. SuRu represents that philosophy in one of its most intimate forms. Collaborating with Nakuul and Jankee felt incredibly organic because the intention behind the product came from a real parental emotion, the desire to give children something enduring in a world filled with disposable consumption. Through the craftsmanship of the Thatheras and the timelessness of Kansa (bronze), SuRu becomes more than a dinner set; it becomes an heirloom designed to hold memory, culture, and care across generations.“

As part of the launch, every SuRu Kids Dinner Set will include a musical card featuring the SuRu Fullaby Mealtime Rhyme, written for the collection and sung by Jankee Parekh. The addition is intended to create a more engaging mealtime experience for children and families.

With SuRu, P•TAL is expanding its portfolio of handcrafted home products while exploring opportunities in the children's segment through products that combine traditional craftsmanship, functionality, and personalization.

Vogue Eyewear has appointed actor Kriti Sanon as its new female brand ambassador, expanding its celebrity lineup alongside actor Shahid Kapoor, who continues his association with the eyewear brand.

The appointment comes as Vogue Eyewear launches its latest campaign, ‘Vogue Eyewear Journeys’, which focuses on themes of self-expression, individuality, and personal evolution. Through the campaign, the brand aims to strengthen its engagement with consumers who view fashion and accessories as extensions of their identity.

Built around the concept of personal growth and transformation, the campaign explores how style changes over time as individuals discover different facets of themselves. The narrative follows various stages of self-discovery and highlights the role of eyewear in expressing personal identity. The campaign carries the tagline, “when you meet you, you find you”.

 Kriti Sanon said, “Vogue Eyewear is on trend, versatile, and resonates perfectly with my personal style. I’m excited to join them with their latest campaign that explores constant reinvention, as we explore new aspects of our own personality. The campaign beautifully captures this journey of self-discovery and how style plays a key role in self-expression.”

Shahid Kapoor shared, “What I’ve always appreciated about my journey with Vogue Eyewear is how naturally it aligns with my own sense of style… unforced, evolving, and personal. This campaign captures that spirit. Having Kriti join the brand adds a fresh dynamic; she has a strong, individual point of view that complements it beautifully.”

The campaign positions eyewear as a fashion accessory that can complement different expressions of style while reflecting changing personal preferences and experiences.

Conceptualised by Network Advertising, the campaign has been directed by Emmy-nominated Suraj Wanvari, with photography by Prasad Naik. It will be promoted across digital, social media, print, and out-of-home platforms.

Kidswear brand Goldie + Ace has partnered with The Smurfs to introduce a new licensed apparel collection for children. The Goldie + Ace x The Smurfs range is set to launch globally on June 3 and will cater to children aged between 1 and 7 years.

The collection spans multiple product categories, including everyday apparel, knitwear, swimwear, sleepwear, vintage-washed denim, and a selection of collectible pieces. Inspired by the iconic characters created by Peyo, the range brings elements of The Smurfs universe into children's fashion through prints, embroidery, and character-led designs.

To support the launch, the campaign features a hand-painted mural inspired by Peyo’s original artwork. The creative concept also incorporates three handcrafted papier-mâché apples, referencing a well-known detail from The Smurfs lore that each Smurf measures three apples in height.

Among the featured products is The Smurfs Knit Sweater, designed with a large jacquard-knit Smurf graphic and colour palette inspired by the classic cartoon series. Another highlight is The Smurfs Village Print Burton Overall, which showcases an all-over village-themed print drawn from Peyo’s illustrations and finished with the brand’s signature vintage wash treatment.

The collection also includes The Smurfs Classic T-Shirt, made from cotton jersey fabric and featuring a character graphic with contrast sleeves. The Smurfette Pinafore Denim Dress incorporates Smurfette embroidery details along with primary-coloured buttons, while The Smurfs Rugby Shirt combines a butter-yellow base with graphic artwork and contrast panel detailing.

According to the company, the collection has been designed as a coordinated range, allowing consumers to mix and match pieces across categories while celebrating one of the most recognizable entertainment franchises in children's culture.

The launch adds to the growing trend of character-based licensing collaborations within the children's apparel market, where brands continue to leverage well-known intellectual properties to drive engagement and expand product offerings.

Fitness and lifestyle brand HRX has expanded its product portfolio with the launch of a new fragrance collection in partnership with PCA Group. The move marks the brand’s entry into the personal fragrances category as part of its broader Gym Locker Room Strategy aimed at catering to the lifestyle needs of fitness-focused consumers.

The newly introduced collection includes three variants—Hero, Rise, and Xtreme—and features deodorant body sprays and Eau De Toilette products. The range has been developed to align with different daily routines and preferences while focusing on long-lasting formulations and premium fragrance profiles.

Hero combines notes of pink pepper, spearmint, and sandalwood, while Rise features bergamot, lavender, and vetiver. Xtreme offers a blend of cardamom, leather, and oud, targeting consumers who prefer stronger fragrance profiles.

The collection has been developed in collaboration with PCA Group, a global beauty distribution platform that supports brands through manufacturing, distribution, and market expansion services. The company operates across multiple markets and works with brands in the beauty and personal care sector.

Initially, the HRX fragrance range will be available through digital channels, including Myntra and the brand’s official online store.

Afsar Zaidi, Co-founder, HRX said, “HRX Locker Room Strategy has been a long-term plan for us. And Fragrances are the most important part of that plan. With this, we want to enable everyday athletes in all aspects of their life; focusing on what they need in their Gym Locker Room, post or before their workouts, starting with Fragrances. Our partnership with PCA gives us the perfect foundation to build a credible and scalable business in that direction.”

Piyush Golia, President, The PCA Group, added, “Hrithik Roshan and his illustrious HRX brand have entrusted us to manage the personal care segment of his products. As a major player in the global beauty industry and with our vertically integrated business structure, HRX, associated retailers, and the brand customers will reap the benefits of not only our vast distribution network, but also our international field team. One of our unique abilities under our vertically-integrated powerhouse is the ability to distribute to multiple channels quickly, efficiently and accurately to the retailers and consumers with the utmost precision. For discerning customers like those of HRX, we're a respected resource across the distribution channel."

The fragrance launch reflects HRX’s efforts to expand beyond fitness apparel and accessories into adjacent lifestyle categories. Through the new range, the company aims to strengthen its presence in the personal care market while building a broader ecosystem of products targeted at everyday fitness enthusiasts.

Retail and fandom merchandise brand BoxLunch has introduced a new outdoor-inspired collaborative collection as it looks to tap into seasonal demand driven by summer travel, outdoor recreation, and adventure-focused lifestyle trends.

The latest collection blends entertainment-inspired merchandise with functional summer fashion, bringing together fandom, casualwear, and travel-oriented accessories designed for outdoor settings and everyday use.

Drawing inspiration from well-known franchises such as Snoopy, Jurassic Park, and The Lord of the Rings, the collection expands BoxLunch’s licensed merchandise portfolio while aligning with growing consumer interest in themed lifestyle products.

According to the company, the range has been developed to cater to consumers seeking versatile apparel and accessories suitable for travel and outdoor experiences during the summer season.

The collection includes lightweight apparel, graphic T-shirts, hats, bags, layering pieces, and adventure-themed accessories. These products are designed for use across a variety of activities including camping trips, hiking weekends, road travel, beach outings, theme park visits, and casual day-to-day wear.

The launch reflects a broader trend where retailers are increasingly combining licensed entertainment properties with fashion and lifestyle categories to create merchandise that extends beyond traditional fan collectibles. By integrating outdoor and seasonal themes with recognised franchises, BoxLunch aims to appeal to consumers looking for products that combine personal interests with functional use.

With the new collection, BoxLunch continues to expand its collaborative and franchise-led product offerings while strengthening its presence in the lifestyle and apparel segment through category diversification and seasonal merchandise launches.

Smartphone brand realme has introduced an AI-powered mini drama series titled Darbar Diaries alongside the launch of its latest smartphone, the realme 16T 5G, as part of its content-led marketing strategy aimed at younger audiences.

The five-episode series combines fantasy storytelling with alternate timelines to showcase the smartphone’s features through entertainment-driven content. The narrative follows Arjun, a Gen-Z vlogger who finds himself transported to a historical kingdom and uses the realme 16T 5G to navigate various challenges.

The company said the initiative reflects its attempt to experiment with new storytelling formats that combine artificial intelligence and short-form entertainment to engage digital-first consumers.

realme India said, “With the AI mini drama series for the realme 16T 5G, we wanted to experiment with a fresh storytelling format that feels entertaining, immersive, and native to today’s digital-first audiences and innovation-led experiences. By combining AI creativity with fantasy-driven narratives, we are reimagining how smartphone brands can engage with youth in a way that goes beyond traditional marketing.”

Each episode focuses on a specific feature of the realme 16T 5G, including battery performance, AI camera functions, AI Popout technology, smoothness optimisation, and IP69-rated durability.

The campaign marks realme’s latest move to use entertainment-based formats to communicate product specifications and capabilities. By integrating AI-generated storytelling with digital video content, the brand is seeking to create stronger engagement with younger consumers who increasingly consume brand content through social and short-form platforms.

The realme 16T 5G is positioned by the company as an "8000mAh 3-Day Powerhouse" and is targeted at consumers looking for smartphones suited for gaming, travel, entertainment, and content creation.

Brandman Retail, an India-focused distributor and retailer of international sports and lifestyle brands, has entered into a strategic partnership with Skechers India to manage select marketplace operations across digital platforms.

Under the agreement, Brandman Retail has been appointed as an authorized re-seller by Skechers India for select marketplace businesses. In its role as an online distribution and management partner, Brandman will oversee authentic product availability, pricing consistency, and compliance with Skechers’ global brand standards.

The partnership will cover major ecommerce platforms including Amazon, Flipkart, Myntra, Ajio, Tata CLiQ, and Nykaa Fashion, along with select quick-commerce channels that are witnessing rapid growth.

Through this collaboration, the companies aim to strengthen digital brand visibility, improve merchandising, and enhance product discoverability across online marketplaces while maintaining consistent brand representation.

Arun Malhotra, Director, Brandman Retail said, "E-commerce continues to be a key growth driver in India’s retail landscape. Our partnership with Skechers is focused on building a robust and scalable digital ecosystem that not only enhances brand visibility but also delivers a seamless and consistent consumer experience across platforms."

The partnership structure has been designed to support future expansion while remaining aligned with Skechers’ global brand guidelines and marketplace standards.

Licious has introduced a new marketing campaign titled ‘Mother of All Momos’ as the brand looks to expand its footprint in India’s growing momo category.

The campaign is centred around the country’s strong consumer preference for momos and positions Licious’ products as a convenient at-home alternative while retaining the qualities commonly associated with the popular street food category.

The brand’s momo portfolio currently includes four variants: loaded chicken, Korean chicken, cheesy chicken, and chunky prawn. Through the campaign, Licious is highlighting features such as meat-heavy fillings and thinner wrappers while reinforcing its premium offering at an accessible pricing level.

To support the campaign rollout, the company has adopted a multi-platform marketing strategy spanning cinema advertising, residential community activations, quick commerce channels, out-of-home media, creator partnerships, and digital-led content.

The campaign was launched with activations at PVR cinemas in Delhi and Bengaluru. In the Delhi-NCR region, Licious collaborated with creators and comedians including Gaurav Kapoor and Vir Saini to connect with the city’s established momo culture. In Mumbai, the campaign positioned momos as a familiar and convenient food choice suited to urban lifestyles.

Varun Khanna, Senior Vice President - Marketing, Licious said, “The idea was simple. Don't sell momos, celebrate them. Indians don't need to be convinced to love momos, they already do. Licious wanted to meet that love where it lives, whether that's a cricket match, a comedy show, or a movie theatre. The campaign did exactly that. The response has been strong with Delhi, Bangalore & Mumbai seeing multi-fold growth in revenue and adoption."

With its entry into the momo category, Licious aims to bring greater consistency, convenience, and consumer trust to a segment that has traditionally been dominated by local and unorganised sellers.

Godrej Professional, the professional haircare and styling brand from Godrej Consumer Products Limited (GCPL), has launched its new hair colour collection ‘Vybe’, powered by its Colour Play hair colour system. The collection is now available at leading salons in Delhi and across India.

Colour Play is Godrej Professional’s hair colour platform designed to deliver trend-led shades with long-lasting colour intensity while supporting hair nourishment and maintenance.

The Vybe collection introduces three distinct colour concepts aligned with evolving styling preferences. ‘Chaos Mode’ features cool-toned beige blonde shades aimed at consumers seeking bold looks. ‘Soft Launch’ focuses on dimensional brunette tones inspired by understated luxury, while ‘Main Character’ highlights warm auburn brown shades designed for statement looks.

Alongside the collection launch, Godrej Professional announced plans to upskill more than 1,000 salon professionals nationwide through technique-focused seminars centred on Vybe. The initiative began with a training event in Delhi attended by over 200 hairstylists, salon professionals, and salon owners.

Bhoomika Goyal, Business Head, Godrej Professional said, “The Vybe Collection reflects where the future of hair colour is headed, towards bolder, more expressive and trend-led looks. Powered by Godrej Professional’s Colour Play range, Vybe is designed to give salons globally inspired colour trends tailored for globally influenced consumers. Through this launch, we are taking Vybe across multiple cities to upskill over 1000 salon professionals, because future of the category growth comes from empowering the hairstyling community alongside us. With trendsetting collections like Vybe, our focus is to deepen salon engagement by equipping stylists with the latest techniques and celebrate the creative professionals who bring every colour story to life for their clients.”

The launch event in Delhi featured technical training sessions and a live hair show led by Shailesh Moolya, National Technical Head, Godrej Professional. The sessions focused on colour application techniques and global hair trends, aimed at helping salon professionals adapt international styles for personalised consumer preferences.

Shailesh Moolya, National Technical Head, Godrej Professional shared, "Vybe was built around a single truth, a vibe is the emotional energy you carry and your hair colour should carry it with you. Chaos Mode oozes positive and cool toned beige blonde tones that are luminous, multidimensional, alive with movement. Soft Launch is a calm blend of brunettes, effortlessly luxurious. Main Character is bold and powerful draped in auburn brown that commands a room. Each look is brought to life through techniques inspired by the world around us, from Japanese Kintsugi art to a turtle's shell. Global beauty is moving fast towards identity-led expression and Godrej Professional is actively shaping the future of how India wears colour."

Built around the theme of self-expression, the Vybe collection is inspired by changing consumer attitudes toward hair colour and personal identity. The collection follows the philosophy, "Hair colour is an expression of —feel your shade, wear your vybe," and positions hair colour as an extension of individual style and mood.

In addition to Vybe, Godrej Professional also showcased Botosmooth, a formaldehyde-free hair Botox treatment enriched with nourishing oils. According to the company, the treatment is designed to smooth hair, reduce frizz, and improve manageability while delivering longer-lasting results.

Horlicks has expanded its beverage portfolio with the launch of a ready-to-drink (RTD) milkshake range, marking the brand’s entry into the growing nutrition-based RTD beverage market.

The newly launched Horlicks Milkshake is available in three flavours: Classic Malt, Chocolate, and Kesar Badam. Priced at Rs 20, the product contains 40 percent less total sugars and is fortified with 10 nutrients, including vitamins and zinc, according to the company.

The launch targets Gen Z consumers and reflects the broader industry trend of beverage brands moving towards convenient, on-the-go consumption formats.

Alongside the product introduction, the company has unveiled an integrated marketing campaign titled ‘No Guilty, Only Pleasure’. The campaign focuses on changing consumer preferences, particularly among younger audiences seeking products that combine taste with nutritional considerations.

The campaign features a series of films and digital content built around everyday consumption moments, including commuting, workplace breaks, college gatherings, and evening snacking occasions.

Rajneet Kohli, executive director, Foods and Refreshment, Hindustan Unilever, said: “The Ready-to-Drink category is evolving rapidly, driven by Gen Z consumers seeking convenience, taste and more mindful choices in formats that fit seamlessly into their lifestyles. Earlier this year, we expanded Boost Ready-to-Drink nationally with our Classic, Caramel and Badam variants, strengthening our presence in the RTD segment. With Horlicks Milkshake, we are further expanding our foray into the overall RTD category by bringing the trusted nutrition of Horlicks into the chilled RTD space. The offering combines great taste, convenience and more mindful nutrition credentials in a format that is culturally relevant, accessible and designed for today’s generation. The launch reflects our focus on building future-facing nutrition categories that connect strongly with evolving consumer needs and consumption habits.”

The company said the ‘No Guilty, Only Pleasure’ campaign will be promoted across television, digital platforms, social media, influencer partnerships, outdoor advertising, and sampling initiatives.

The Horlicks Milkshake range is currently available through retail stores and select online platforms across India.

Luxury menswear brand Gargee Designer’s has unveiled “The VOYAGE,” its Resort Summer 2026 collection focused on lightweight tailoring and contemporary summer fashion.

The new collection draws inspiration from travel and resort dressing, featuring a range of lightweight blazers, relaxed shackets, structured jackets, and down vests designed for both leisure and social occasions. The collection emphasises versatile silhouettes, breathable fabrics, and tailored construction aimed at balancing comfort with modern styling. The pieces are designed to transition across different settings, incorporating layered styling and lightweight materials suited for summer wear.

Ravi Gupta, Creative Designer and Director, Gargee Designer’s said, “The VOYAGE is basically a nod to effortless luxury and contemporary summer dressing. The whole idea was to build versatile pieces that bring sophistication along with real ease for the modern man, not just “nice” clothing. Whether it’s a holiday, a social event, or just everyday styling, this new line aims to help men feel confident, comfortable, and polished in every setting.”

With The VOYAGE, Gargee Designer’s continues to strengthen its presence in the luxury menswear market by combining established tailoring techniques with evolving design preferences. The launch reflects the brand’s focus on expanding beyond occasion wear and catering to consumers seeking premium fashion choices aligned with modern lifestyles.

The Resort Summer 2026 collection is currently available across select Gargee Designer’s stores and on the brand’s official website.