Inventech Launches Groundbreaking Johnnie Walker Campaign Featuring Priyanka Chopra

Spykar, the Indian denim brand, has introduced a new perspective on the tradition of Eidi with its campaign, Eidi That Always Stays With You. This initiative encourages celebrating Eid with meaningful gifts that last beyond the occasion, aligning with the brand’s focus on durable fashion.

Eidi, traditionally given as money, is a symbol of love and generosity. However, it often fades from memory over time. Spykar’s campaign proposes an alternative—gifting something that holds significance and remains part of one’s journey.

To highlight this idea, Spykar has collaborated with digital creator Faisal Shaikh, known as Faisu, who has chosen Spykar denim as a lasting gift for the occasion. Sharing his perspective on meaningful gifting, he emphasizes how certain gifts, like a well-loved denim piece, become a part of everyday life, evolving with time and experiences.

“With Eidi That Always Stays With You, we want to inspire people to choose gifts that hold meaning far beyond the moment. Like relationships, the best gifts such as denims grow with time, becoming a part of who we are. As one of, Spykar’s denim is built to last, just like the relationships we cherish,” said Sanjay Vakharia, CEO of Spykar.

Spykar’s campaign reimagines Eid gifting, encouraging individuals to think beyond temporary presents. Instead of traditional monetary Eidi, the initiative promotes the idea of choosing gifts that remain relevant over the years, much like a well-worn pair of denim that gets better with time.

Portronics, a consumer electronics brand in India’s retail market, has announced its partnership with Lucknow Super Giants (LSG) as the Official Sponsor for the IPL 2025 season. The collaboration allows Portronics to expand its presence among India's cricket audience while strengthening its position in the consumer electronics segment.

As part of the sponsorship, Portronics’ branding will be displayed on the lowers of LSG jerseys throughout the season. This move aligns with the company’s strategy to increase visibility and engage with a wider consumer base through sports marketing.

Jasmeet Singh, Founder and Director of Portronics stated, "We’re proud to join hands with Lucknow Super Giants as their official sponsor for IPL 2025. Cricket in India is more than just a game—a shared passion uniting generations. At Portronics, we believe in enhancing life’s everyday experiences through innovation. With this partnership, we aim to amplify the energy of the game and bring fans even closer to the action through our sound solutions."

Portronics, which offers over 500+ products across five major categories, sees this collaboration as a step beyond branding, positioning itself in spaces that hold cultural significance in India. The company aims to use this opportunity to engage with a broad audience while aligning with major consumer interests.

Vinay Chopra, CEO of Lucknow Super Giants added, "Portronics is a brand that mirrors our values—performance, innovation, and fan-first thinking. We’re delighted to welcome them into the Lucknow Super Giants family. Together, we hope to create memorable experiences for fans both on and off the pitch this season."

With this association, Portronics enters the sports marketing space, leveraging IPL’s wide reach and engagement to strengthen its market presence. The move reflects the growing trend of consumer electronics brands investing in sports partnerships to enhance brand recognition and connect with a diverse customer base in India.

Snickers, the chocolate brand from Mars Wrigley India, has introduced Snickers Peanut Brownie, adding a new variant to its portfolio. Combining the elements of brownie, caramel, peanuts, and chocolate, the launch aligns with the brand’s focus on expanding its offerings in the Indian market.

To support the launch, Snickers India has released a new television commercial (TVC) conceptualized by DDB Mudra. The ad builds on the brand’s well-known messaging, "You’re not you when you’re hungry," and introduces a fresh take on how hunger affects behavior. The campaign features a humorous storyline set in an office environment, where Snickers Peanut Brownie becomes the solution to chaotic hunger-driven moments.

Himanshu Gupta, Strategic Demand Manager, Mars Wrigley India said, "SNICKERS has always been the OG hunger satisfier, and with the Peanut Brownie, we’re elevating that experience to a whole new level. This launch is not just about delighting our loyal consumers but also inviting more chocolate lovers to join the SNICKERS family. By bringing a taste from our global pantry to India, we’re staying true to our promise of delivering the tastiest hunger fix. After all, ‘You’re not you when you’re hungry,’ and the SNICKERS Peanut Brownie ensures you stay yourself in the most delicious way possible."

The TVC introduces a new concept where hunger transforms people into inanimate objects—a creative extension of the brand’s storytelling approach. Iraj Fraz, Creative Head at DDB Tribal shared, "Brand Snickers has the juiciest communication platform of ‘You’re not you when you’re hungry’. And this ad takes it forward by, for the first time, showing the transformation of us when we’re hungry into an inanimate object. The insight is simple - when hunger strikes, we rummage, hunt and search out whatever that’s edible, and stuff our mouth with it, quite like a vacuum cleaner. Luckily, we won’t have to resort to such desperate measures anymore, because the tastiest hunger fix is here – Snickers Peanut Brownie. All through this project, making a vacuum cleaner play the lead role has been both a challenge and a joy for us all."

With this new product launch, Snickers continues to build on its established positioning in India, reinforcing its messaging while introducing new flavors to appeal to evolving consumer preferences.

Global Polo Entertainment (GPE), the entertainment subsidiary of USPA Global, has extended its partnership with ESPN through 2026, continuing to expand the reach of polo to a global audience. USPA Global, which manages U.S. Polo Assn., the official brand of the United States Polo Association (USPA), aims to build on its previous deal with ESPN, which first brought the sport to an international audience in 2022.

As part of the renewed agreement, ESPN will broadcast several major polo tournaments in 2025, including:

• U.S. Open Polo Championship®
• U.S. Open Women’s Polo Championship®
• Gauntlet of Polo®
• Men’s and Women’s National Intercollegiate Championship (NIC)

These matches will take place at the U.S. Polo Assn. Stadium Field One and will be available on ESPN2, ESPNU, ESPNEWS, ESPN.com, and on-demand via the ESPN App.

Adding to the coverage, Chris Fowler, a veteran broadcaster with nearly 30 years at ESPN, will host the 2025 U.S. Open Polo Championship on April 20. Fowler, known for his work on ABC Saturday Night Football and SEC on ABC, has also covered horse racing’s Triple Crown and Grand Slam tennis.

"I've been a fan of the sport of polo for years, and now I’m excited to be part of the genuine polo experience by hosting the U.S. Open Polo Championship in front of what is expected to be the largest crowd to ever watch the pinnacle of the sport in North America," said Fowler.

“I have provided commentary on so many great games and athletes, and now I will be able to speak about an entirely different kind of athlete alongside their equine partners in this thrilling game of speed and precision,” he added.

Since 2022, GPE and ESPN have worked together to bring polo to a wider audience through major international events such as the XII Federation of International Polo (FIP) Championship and the Paris Games Polo Challenge. J. Michael Prince, President and CEO of USPA Global, emphasized the impact of the partnership in attracting a new generation of sports fans.

“The USPA continues to work closely with ESPN and credits this amazing relationship with attracting an entirely new generation of sports fans to the exciting world of polo,” said Prince.

“The addition of Chris Fowler to the U.S. Open Polo Championship broadcast team is a credit to the success of this groundbreaking relationship and serves to further drive the global momentum of the sport around the world.”

Alongside the live broadcasts, ESPN will continue distributing 25-minute made-for-television segments produced by GPE. The award-winning show “Breakaway: Presented by U.S. Polo Assn.” provides an inside look at the lives and careers of polo players and horses. Upcoming episodes will cover topics such as “Polo in the Palm Beaches,” “Women in Polo,” “Polo in College,” and “Polo in England.”

These episodes will be aired on StarSports, beIN Sports, and Times of India, further expanding the sport’s international reach.

With the extended ESPN partnership, USPA Global aims to strengthen polo’s position in the sports industry. Stewart Armstrong, Chairman of the USPA, highlighted the role of top athletes—both human and equine—in driving competitive play.

“We are anticipating another highly competitive season driven by the partnership of superior athletes, both the players and their equine partners, competing in the Gauntlet of Polo® series right here at the newly renovated USPA National Polo Center (NPC) – Wellington,” said Armstrong.

With increased media coverage and strategic partnerships, polo continues to gain visibility, further establishing its presence on a global scale.

boAt, one of India’s leading audio and wearables brands, has reinforced its connection with cricket by renewing its partnership with Royal Challengers Bengaluru (RCB) and Gujarat Titans (GT) as their Official Audio and Wearables Partner for the upcoming T20 season.

This collaboration highlights boAt’s continued focus on merging technology with sports, enhancing the fan experience through its range of high-quality audio products and smart wearables. By integrating sound and sport, the brand aims to amplify the energy of live cricket, ensuring every chant, cheer, and boundary resonates with fans beyond the stadium.

Aman Gupta, Co-Founder and CMO, boAt said, "At boAt, we celebrate fandom in its truest form. Our partnership with RCB and GT is about enhancing the cricket experience, making every chant, every boundary, and every victory sound even better. We’re here to power the fan experience with the best in audio and wearables."

Through this association, boAt continues to tap into India’s deep cricket culture, positioning itself at the intersection of sports and lifestyle. The brand’s growing presence in cricket partnerships reflects its strategy to engage with fans beyond match days, ensuring its products remain an integral part of their daily routines.

PVR INOX Limited, India's largest cinema exhibitor, is set to bring live screenings of the Tata Indian Premier League (IPL) 2025 to its multiplexes across the country. In collaboration with the Board of Control for Cricket in India (BCCI), the company will stream IPL matches in high-definition across its cinema halls, offering audiences an alternative way to experience live cricket.

Starting March 22, the screenings will begin with the opening ceremony, followed by select weekend matches and playoffs. This initiative merges sports and cinema, providing viewers with stadium-like energy combined with large-format visuals, high-quality sound, and enhanced seating.

Match Schedule for Opening Weekend

• March 22 – Kolkata Knight Riders (KKR) vs Royal Challengers Bangalore (RCB)
• March 23 – Sunrisers Hyderabad (SRH) vs Rajasthan Royals (RR)
• March 23 – Chennai Super Kings (CSK) vs Mumbai Indians (MI)

Gautam Dutta, CEO – Revenue and Operations, PVR INOX Ltd said, "We are excited to bring together India's two greatest passions—cinema and cricket—through IPL screenings, offering an unparalleled viewing experience in a larger-than-life environment. During the last cricket match screenings, we witnessed an overwhelming response from our audiences, with an influx of footfalls to our screenings across cities, affirming the immense popularity and success of this initiative. We are committed to providing a premium experience that takes sports entertainment to the next level this year as well."

PVR INOX is rolling out IPL screenings across major metropolitan areas as well as Tier-ll and Tier-lll cities. This move aims to extend access to high-quality sports entertainment beyond traditional stadiums and home screens. The screenings will be available in:

• Maharashtra: Mumbai, Pune, Kolhapur, Aurangabad, Nanded, Latur
• Gujarat: Ahmedabad, Vadodara, Surat, Rajkot, Anand, Jamnagar
• West Bengal & Northeast: Kolkata, Guwahati
• Eastern and Central India: Odisha, Jharkhand, Madhya Pradesh (Indore), Chhattisgarh (Raipur)
• Rajasthan: Udaipur, Jaipur
• Haryana: Faridabad, Gurgaon, Panipat, Yamuna Nagar
• Punjab: Chandigarh, Mohali, Ludhiana, Amritsar, Jalandhar
• Southern India:
• Telangana: Hyderabad
• Karnataka: Bangalore, Dharwad
• Kerala: Kochi, Thrissur, Trivandrum
• Andhra Pradesh: Visakhapatnam (Vizag), Vijayawada

By expanding the reach of IPL screenings, PVR INOX is tapping into India’s growing demand for shared sports experiences. With this initiative, the company continues to explore new formats for entertainment beyond traditional cinema content.

Bradford License India is excited to announce its partnership with Jay Jagannath, the award-winning animated series that received the Best 2D Animated Series Award at the ANN Awards 2024. Inspired by the revered Lord Jagannath, this highly acclaimed mythological series is set to expand globally, marking its entry into the licensing market. This collaboration will open new opportunities to introduce the beloved series across various consumer product categories, including apparel, toys, home décor, and more.

Jay Jagannath has already completed 78 episodes, engaging and captivating audiences with compelling storytelling, garnering an 8.0 IMDb rating. Building on its growing popularity, several new episodes are currently in production, along with two feature films that will further expand the franchise and its reach. The show has gained significant viewership on POGO by Warner Bros. Discovery India and has further extended its reach through its dedicated YouTube channel. As the series continues to grow in popularity, the licensing potential for Jay Jagannath is immense. The series follows the inspiring journey of Lord Jagannath (in his human form as Jagan) and his devoted friend Balram Das, exploring themes of love, respect, friendship, and fearlessness. With its unique storytelling and compelling characters, the show has captured the attention of viewers, young and old alike, establishing a solid fan base and ensuring its place as a popular choice among Indian audiences. Toonz Media Group represents Jay Jagannath globally, managing its distribution and expanding its presence across international markets. 

Gaurav Marya, Chairman of Bradford License India shared, “We are thrilled to partner with Jay Jagannath to bring this iconic series into the licensing space. The series not only showcases the values of Indian culture but also has universal appeal, making it a perfect fit for the diverse Indian market. Our aim is to work with the best licensees to create an assortment of meaningful products that resonate with fans across India.”

Durga Prasad Dalai, Founder Director and Creative Head of Ele Animations Pvt Ltd, the creators of Jay Jagannath said, “We are delighted to partner with Bradford License India to take Jay Jagannath into the licensing realm. This collaboration will allow us to extend the reach of the series and share its powerful message with audiences across the country. We believe that this licensing partnership will bring about a new wave of excitement among fans and ensure the continued success of the series.”

P. Jayakumar, CEO of Toonz Media Group commented, “Jay Jagannath is a series that beautifully blends rich cultural heritage with engaging storytelling, making it a strong contender for global expansion. As the exclusive distributor, Toonz Media Group is excited to bring this beloved series to wider audiences and unlock its immense potential in the licensing space. Partnering with Bradford License India marks an important step in extending Jay Jagannath beyond screens, allowing fans to connect with the brand through a diverse range of products that celebrate its essence.”

This collaboration opens up exciting merchandise opportunities for Jay Jagannath, with Bradford License India facilitating the brand’s entry into India’s competitive licensing market. The series’ deep cultural influence, combined with its inspiring message, will form the basis for a diverse range of consumer products that will captivate audiences of all ages.

The Indian licensing market has witnessed impressive growth in recent years, driven by the rising demand for branded merchandise and the increasing influence of global and local entertainment properties. According to a report by Licensing International, the Indian licensing industry is expected to grow at a CAGR of 15% over the next few years, with key segments like apparel, toys, home décor, and stationery seeing significant growth. With a large and diverse youth demographic, the market presents a promising landscape for brands like Jay Jagannath to make a strong impact.

Jay Jagannath’s licensing opportunities will span various categories such as apparel, toys, stationery, home décor, and more, offering fans a diverse range of products to engage with, while also appealing to a broader demographic, including both children and adults, such as parents and grandparents. Bradford License India aims to drive the brand’s growth by creating innovative, high-quality products that align with the series’ values and storytelling.

For partnership inquiries, please reach out to [email protected]
For more information,
Visit: www.bradfordlicenseindia.com
Follow us on: https://www.instagram.com/bradfordlicenseindia/

About Jay Jagannath
Jay Jagannath is an iconic Indian animated property, created by Ele Animations Pvt. Ltd., that brings to life the rich cultural legacy of Lord Jagannath in a modern, engaging format. Airing on POGO TV, the show has captivated audiences with its mythological storytelling, vibrant animation, and powerful messages. With its growing popularity, Jay Jagannath offers exciting licensing opportunities across various categories including apparel, toys, stationery, home décor, and more, appealing to a wide range of fans, from children to adults.
Visit: https://jay-jagannath.com/

About Bradford License India
Bradford License India, affiliated with Bradford Licensing LLC, is a leading global licensing agency specializing in brand licensing, retail merchandising, and market expansion strategies. Since its inception in 2010, Bradford has been at the forefront of the licensing industry in India, representing prestigious brands and creating successful licensing partnerships.
Visit: www.bradfordlicenseindia.com
#JayJagannath #IndianBrandLicensing #CulturalEntertainment #BradfordLicenseIndia #LicensingOpportunities #AnimatedSeries #GlobalBrands #IndiaExpansion

About ELE Animations Pvt Ltd
ELE Animations is emerging as a top exporter in the kids' animation segment, offering cutting-edge technology, top-notch quality, and original storytelling methodologies. With a strong international presence, having exported services to clients in over 36 countries, ELE Animations is now making significant strides with its own IP production and an international IP partnership with Toonz. Learn more at www.eleanimations.com.

About Toonz Media Group
Toonz Media Group is a 360-degree media powerhouse with over two and a half decades of unparalleled expertise in kids and family entertainment. As one of the world’s most active animation studios, Toonz produces over 10,000 minutes of 2D and CGI content annually. Its credits include acclaimed projects such as Wolverine and the X-Men (Marvel), Speed Racer: The Next Generation (Lionsgate), Mostly Ghostly (Universal), and Gummy Bear and Friends. Toonz also explores emerging technologies like AR, VR, and Gaming.
www.toonz.co

DC and SEGA of America have unveiled cover art and an interior preview for their upcoming comic book series that brings together DC’s Justice League and the Sonic the Hedgehog universe. The five-issue series, titled DC x Sonic the Hedgehog, is written by Ian Flynn and illustrated by Adam Bryce Thomas, with colorist Matt Herms. The first issue, featuring a cover by Pablo M. Collar and a variant by Ethan Young, is set to release on March 19, 2025.

The crossover sees Darkseid breaching dimensions to invade Sonic’s world in pursuit of ultimate power. While Sonic and his team have faced formidable foes in the past, the forces of Apokolips present a new level of danger. To counter this threat, the Justice League joins forces with Team Sonic in a storyline that will test both teams' limits.

Announced during SEGA’s Sonic Central livestream in September 2024, the comic book launch is part of a broader collaboration between Warner Bros. Discovery Global Consumer Products and SEGA of America. The initiative includes apparel, toys, and collectibles set for release in 2025.

The crossover extends beyond comics, introducing character mashups that will feature Shadow the Hedgehog as Batman, Knuckles as Superman, Amy Rose as Wonder Woman, Silver the Hedgehog as Green Lantern, Tails as Cyborg, and Sonic as The Flash. The promotional campaign began on Batman Day 2024, when DC and Sonic’s social media accounts shared a video of Shadow in a Batman-inspired suit.

The first merchandise from the collaboration is now available exclusively on Target.com, featuring Shadow the Hedgehog as Batman on T-shirts and hoodies. Additional products are expected to roll out through 2025 and 2026, expanding the partnership across multiple categories.

As India’s functional beverage market gains momentum, artisanal coffee brand Maverick and Farmer has partnered with Nuvedo, a leader in functional mushrooms, to introduce a first-of-its-kind whole bean-infused Lion’s Mane coffee. This collaboration caters to the growing consumer demand for wellness-focused beverages that offer more than just taste, combining specialty coffee with cognitive health benefits.

Unlike conventional mushroom coffees that use powdered extracts or instant blends, Maverick and Farmer’s process infuses whole Arabica beans with Lion’s Mane mushroom extract during roasting. This technique preserves the full potency of the mushrooms, allowing consumers to brew their coffee using their preferred method while retaining the infusion’s intended benefits.

Sreeram G, Co-Founder of Maverick and Farmer said, “At Maverick and Farmer, we’re always looking for ways to push the boundaries of coffee. This blend was a challenge—we wanted to maintain the bold, smooth taste of our specialty Arabica while ensuring the Lion’s Mane infusion delivered real cognitive benefits. After a year of R&D, we’ve achieved a balance that we’re incredibly proud of.”

The innovation behind this product lies in a patent-pending infusion method developed through ultrasound-assisted extraction. This approach enhances bioavailability, ensuring that the mushroom’s benefits are effectively absorbed by the body. Maverick and Farmer and Nuvedo have jointly applied for a process patent, marking a new benchmark in the mushroom coffee segment.

Designed for professionals, creatives, and those seeking mental clarity, the blend promises sustained energy and enhanced focus. “Nuvedo is at the forefront of India’s functional mushroom movement, and with this collaboration, we’ve redefined coffee for high performers. This isn’t just coffee—it’s fuel for focus, creativity, and ambition,” said Jashid Hameed, Co-Founder of Nuvedo.

Sustainability remains a key focus of the partnership. Nuvedo’s Lion’s Mane mushrooms are organically cultivated, free from chemicals and pesticides, and 100 percent vegan. The company follows a ‘spore-to-extract’ approach, ensuring quality and transparency in production.

As wellness-driven beverages gain traction, the launch of this infused coffee signals a shift in the Indian coffee industry, blending craftsmanship with health-conscious innovation.

Luxury beauty brand Charlotte Tilbury has appointed Chinese singer and music producer Cai Xukun, also known as KUN, as its Global Makeup Brand Ambassador. The collaboration marks a strategic move for the brand as it expands its presence in the Asian market and strengthens its influence among younger consumers.

KUN’s first campaign with Charlotte Tilbury will center on the Airbrush Flawless Finish powder, a key product in the brand’s Airbrush Flawless franchise, which also includes the Airbrush Flawless Foundation and the widely popular Airbrush Flawless Setting Spray. The campaign aims to align KUN’s distinct style with the brand’s innovation in beauty products.

Recognized as a leading figure in C-POP, KUN has achieved multiple chart-topping singles and represented China in Billboard’s Global No. 1s series. His presence at major global events, from the Met Gala to international fashion weeks, underscores his influence in music and fashion. As the brand’s ambassador, he represents Charlotte Tilbury’s vision of self-expression and confidence through beauty.

Since its launch in 2013, Charlotte Tilbury has established itself as a disruptive force in the beauty industry, driven by the founder’s three decades of experience in makeup artistry and product innovation. The brand has consistently introduced new product categories and formulas, catering to a broad audience that includes supermodels, celebrities, and beauty enthusiasts worldwide.

Charlotte Tilbury said, “Darlings, I am so excited for KUN to be Charlotte Tilbury’s GLOBAL MAKEUP BRAND AMBASSADOR. As a multi-talented singer and music producer, his TALENT, FEARLESS ATTITUDE, and TRAILBLAZING STYLE have made him a GLOBAL SUPERSTAR! He is someone who pursues his DREAMS and thinks LIMITLESSLY, which perfectly aligns with the PURPOSE of my brand, and makes him the perfect muse to spotlight my beauty icons. I cannot wait to collaborate with KUN and create many more UNFORGETTABLE moments together!”

With KUN’s global influence and Charlotte Tilbury’s expanding footprint in the beauty sector, this collaboration reflects the growing intersection of beauty, music, and fashion in shaping consumer trends.

Blaupunkt, a long-established name in audio technology, has introduced the Atomik OMG, a portable power speaker designed to offer high-performance sound and advanced connectivity. The launch reflects the company’s ongoing focus on innovation in the consumer audio segment, catering to evolving preferences for powerful yet versatile sound systems.

The Atomik OMG delivers 75 watts of output through two high-end speaker drivers and a dedicated woofer, ensuring deep bass and clear high frequencies. Blaupunkt’s proprietary sound technology enhances precision, allowing users to experience immersive audio in various settings. The speaker’s 360-degree design enables flexible placement—upright, on its side, or mounted—without compromising sound quality. It also features a neon lighting system that offers a modern aesthetic alternative to traditional RGB lighting.

Designed for both indoor and outdoor use, the speaker is equipped with IPX6 water and dust resistance, making it durable for varied environments. Its 7,200mAh quad-battery system (comprising four 1,800mAh batteries) supports extended playtime and fast charging. Connectivity is another key feature, with Bluetooth 5.4 ensuring stable wireless performance, while TF card support, USB, Aux input, and TWS connect provide multiple playback options.

As Blaupunkt marks over a century in the audio industry, the Atomik OMG reinforces its commitment to engineering advancements and quality sound. The speaker is now available for consumers looking for a powerful and adaptable audio solution.

Power by Bata has launched the EasySlide Collection, designed to enhance everyday footwear convenience with a hands-free design that eliminates the need to bend down. This latest offering is tailored for consumers seeking ease of wear, combining functionality with a modern aesthetic.

The collection, starting at Rs 2,999, features DuoFoam+ technology for impact absorption and energy return, ensuring long-lasting comfort. The refined fit adapts to the wearer’s foot for a snug yet flexible feel, while the refreshed color palette adds a contemporary touch.

Highlighting the growing demand for accessibility and innovation in footwear, the EasySlide collection is designed for individuals constantly moving. Its intuitive fit and hands-free design provide an effortless experience, reducing the need for adjustments while walking.

Bata continues to focus on comfort and innovation in footwear design. The EasySlide Collection is available across 1,900+ Bata stores, exclusive Power stores, Bata.com, and leading e-commerce platforms.

boAt, India’s leading audio and wearables brand, has launched a new campaign to showcase the functionality of its smart tracking tag, aimed at helping users locate their important belongings with ease. The campaign highlights the common frustration of misplacing valuable items through a series of video assets featuring well-known collectors.

The videos feature Shalini Passi, a collector of luxury handbags, and actor Vijay Varma, a sneaker enthusiast. Through exaggerated portrayals of their struggles in navigating extensive collections, the campaign underscores a common issue faced by consumers—losing track of essential items. The visuals depict them using boAt’s tracking tag to quickly locate their misplaced possessions, demonstrating how the device can simplify everyday searches.

A boAt spokesperson stated, “We all have that one thing we treasure—be it sneakers, bags, or even our favourite pair of headphones. With our tracking tag, we’re making sure you never have to panic over misplacing them. It’s all about keeping your valuables safe and sound, effortlessly.”

The campaign concludes with the message, “Tag it, Secure it,” reinforcing the practicality of the tracking tag in helping users keep their belongings within reach.

Tata Consumer Products Limited (TCPL) is strengthening its presence in India’s premium and wellness tea segment with the introduction of Tata Tea Premium Care. This new variant, launched under Tata Tea Premium, is formulated with Tulsi, Ginger, Brahmi, Elaichi, and Mulethi, catering to changing consumer preferences for beverages that offer both taste and health benefits.

Tata Tea Premium Care is designed for consumers who prefer a strong cup of tea while incorporating the benefits of natural ingredients. “Tata Tea Premium Care is a natural extension of our premiumization strategy. Indians have a strong emotional connect with tea, and with this new offering, we are elevating the everyday tea experience by incorporating the goodness of time-tested natural ingredients known for their wholesome goodness in their daily cup of chai. As consumers become more mindful of their wellness choices, we believe this unique blend will resonate deeply with them. With this extension, our presence in the premium wellness category becomes even stronger, reinforcing our commitment to providing purposeful and high-quality beverage choices,” said Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products.

The product launch is supported by print innovations in key markets, featuring advertisements designed in the shape of the Tata Tea Premium Care pack to enhance consumer awareness. This move aligns with TCPL’s broader strategy of expanding its footprint in the premium and wellness beverage category.

Bradford License India is excited to announce its partnership with Purple Turtle and Colour Fairies from Adarsh Technosoft Pvt. Ltd., two beloved children’s properties that bring vibrant storytelling and engaging characters to young audiences. This collaboration opens up exciting licensing opportunities across multiple product categories, including books, stationery, toys, apparel, back-to-school supplies, kids' home furnishings, promotional items, and location-based entertainment, in the rapidly growing children’s market in India.

Founded by Aadarsh Technosoft, Purple Turtle has grown into a globally recognized entertainment brand, reaching over 30 countries and entertaining audiences with its educational and entertaining content. The brand originated from a successful book series that has been published in about 30 countries. Recognizing the need for high-quality, engaging, and educational content, the brand evolved into a full-fledged entertainment IP with millions of fans worldwide. Its animated series, airing on Jio Hotstar, Youtube & various OTT platforms, has captivated preschoolers with its charming characters and strong educational value. Colour Fairies, a preschool brand with a magical design library, continues to inspire young children with its whimsical characters and delightful stories.

Purple Turtle’s journey to global success began with book licensing in the US, followed by expansions into Russia, China, Europe, the Middle East, and Southeast Asia. This success led to the creation of an animated series featuring scripts from Emmy award-winning writers, music from an Emmy-winning studio in LA, and post-production by Ireland’s Telegael. Disney’s former president of Europe and MENA, Pierre Sissmann, and his company, Cyber Group Studios, provided creative inputs, co-produced, and distributed the content globally. With such strong foundations, Purple Turtle has established a solid presence in India with its network of schools and franchisees across the country.

With 125 hours of preschool content, including rhymes, learning videos, and curriculum-based material, both Purple Turtle and Colour Fairies present vast licensing opportunities in key categories like apparel, back-to-school products, home décor, and toys. The brand has seen significant success in licensing due to its strong roots in books and its seamless transition to television. Its licensing program spans apparel, bags, toys, video games, and back-to-school items, making it a well-rounded offering for fans worldwide. Key licensing categories include back-to-school products, apparel, footwear, stationery, and toys, with plush and puzzle licensing already established in Hong Kong. The brand’s lovable characters and eye-catching design make it a natural fit for toy licensing, as children across the world have embraced Purple Turtle through playtime, bath time, and bedtime.

The brand takes a meticulous approach to licensing, ensuring consistency across global markets while adapting to local languages and images when necessary. Purple Turtle has a dedicated design team that oversees approvals, guaranteeing that every licensed product resonates with the brand’s philosophy. With a focus on sustainable and child-friendly products, Purple Turtle remains selective in its licensing strategy, prioritizing categories that align with its preschool audience. The brand is committed to delivering content that is both entertaining and educational while adhering to the highest international standards of safety and quality. With 127 hours of kids-safe content, Purple Turtle ensures that children not only have fun but also enhance their vocabulary and learning skills.

Looking ahead, Purple Turtle is poised for further innovation. The brand is set to launch smart toys that add play value to its characters, enhancing engagement among young audiences. India presents a significant opportunity in the licensing and entertainment market, with preschool IPs leading the way. With licensing in India growing at a rate of 10-15 percent year-on-year, this trend is expected to continue for the next two decades. As the first Indian preschool IP to achieve global success, Purple Turtle is well-positioned to leverage this momentum and establish a lasting presence in the market.

The children's products sector is witnessing substantial growth worldwide. The global children’s apparel market is projected to reach $368.34 billion by 2031, while the kids’ furniture market is expected to grow from $61.84 billion in 2023 to $215.85 billion by 2032, driven by a CAGR of 14.9 percent. The back-to-school segment, currently valued at $172.3 billion, continues to expand with a rising demand for sustainable products. Meanwhile, the toy industry is evolving rapidly with tech-driven and eco-conscious innovations. Location-based entertainment (LBE), including AR/VR experiences, is also on the rise, with the global market set to reach $23.34 billion by 2032. India’s LBE sector is projected to grow at an impressive CAGR of 36.3 percent, reaching $2.4 billion by 2030.

“We are thrilled to bring these vibrant and educational properties to India,” said Gaurav Marya, Chairman of Franchise India Group. “With the children’s market witnessing unprecedented growth—across apparel, toys, and back-to-school categories—Purple Turtle and Colour Fairies are well-positioned to meet the rising demand for engaging, content-driven brands that both educate and entertain.”

Manish Rajoria, Co-Creator & Director of Adarsh Technosoft Pvt. Ltd. added, “India’s diverse and rapidly evolving market presents a tremendous opportunity to connect with young audiences. As families increasingly seek high-quality, immersive experiences for children, we are excited to expand these properties into new categories with Bradford License India’s expertise, ensuring the brand resonate with children and families nationwide.”

With the licensing landscape for children’s products expanding at a rapid pace, this collaboration represents a strategic move to bring globally loved properties to India. Bradford License India is proud to represent Purple Turtle and Colour Fairies, opening new avenues for licensees to tap into this dynamic and growing market.

Maha Kumbh 2025, the largest spiritual gathering of the year with an estimated 40 crore+ attendees, is not only a grand display of faith but also a platform for unique business initiatives. Fortune Foods, part of the Adani Wilmar Group, has launched a thoughtful initiative aimed at bringing comfort and familiarity to the pilgrims' journey. With a focus on nourishment, the company introduced *Ahar Kumbh*, a project designed to recreate the comforting experience of "Ghar Ka Khana" for the thousands of devotees visiting the Kumbh Mela.

As part of this initiative, Fortune Foods has introduced an innovative way for pilgrims to prepare fresh rotis. Through the use of a specially designed *Chakla* (roti-making board), each roti is imprinted with the Fortune Chakki Fresh Atta logo, creating a personal touch to every meal. Pilgrims enthusiastically engage in rolling and cooking the rotis, transforming a simple meal into a shared experience of devotion and togetherness.

The initiative also includes the preparation of 2,000 *Fortune Special Thalis*, prepared by women devotees. These thalis consist of Fortune Chakki Fresh Atta (Roti), Fortune Pulses (Daal), Fortune Soya Chunks (Sabzi), and Fortune Besan (Laddu), providing a wholesome meal for pilgrims. The activity zone serves as a venue to showcase the full range of Fortune products, offering a hands-on experience for visitors.

One of the standout offerings from Fortune Foods is the *Fortune Besan Laddu*, introduced as the Maha-Prasad of Maha Kumbh 2025. These laddus, made with Fortune Besan, are distributed at the *Ahar Kumbh* Activity Zone, each bearing the Fortune logo. The response from devotees has been overwhelmingly positive, with many appreciating both the taste and the sentiment behind the offering. A special distribution ceremony is also held at leading Akhadas, further embedding the *Fortune Besan Laddu* into the Kumbh experience.

In addition to food offerings, Fortune Foods has utilized the event as an opportunity for striking brand visibility. A large installation of the *Fortune Soya Health Refined Oil* pack is displayed prominently on Sangam Approach Road, creating a lasting impression on attendees both day and night, illuminated by special lighting.

Through *Ahar Kumbh*, Fortune Foods has successfully connected tradition with innovation, offering a meaningful way for pilgrims to experience not only spiritual fulfillment but also the warmth of home-cooked meals. This initiative highlights how businesses can engage with cultural events in a way that resonates with local values while expanding their presence in the market. As part of the ongoing engagement, customers purchasing Fortune products worth Rs 1,000 or more also receive a complimentary Fortune-branded chakla, further linking traditional cooking practices with modern quality.

Nykaa, a key player in India’s beauty and lifestyle retail space, has launched its latest campaign for the *Pink Love Sale*, tapping into early 2000s nostalgia. The digital campaign features Bollywood’s rising star, Sharvari, as the face of the promotion, aligning with the Galentine’s Day season.

Set against a backdrop inspired by the aesthetics of the 2000s, the campaign showcases Sharvari in era-defining styles like fur and bows. The film opens with her playful line, “I’m late, but it was worth it!” capturing moments of her getting ready with friends and stocking up on beauty essentials such as blushes, serums, and sunscreens during the sale.

Sharvari’s growing presence in the entertainment industry aligns with Nykaa’s aim to appeal to younger audiences who resonate with both nostalgia and contemporary beauty trends. The collaboration suggests further projects between Nykaa and the actress, with the brand hinting at upcoming developments.

The campaign comprises two digital films: one highlighting the *Pink Love Sale* and the other focusing on the Galentine’s Day theme. Both films are the product of a team of creative professionals, emphasizing Nykaa’s focus on blending retail with cultural moments.

By combining nostalgia with modern beauty retail, Nykaa aims to engage consumers looking for both a sense of familiarity and current beauty trends.

Safilo Group and Under Armour, two heavyweights in their respective industries, have announced the extension of their global licensing agreement for Under Armour-branded eyewear until 2031. The partnership, originally forged in 2020, combines Safilo’s expertise in eyewear design and manufacturing with Under Armour’s reputation for performance-driven innovation in athletic gear.

The renewed agreement reflects a shared commitment to delivering lightweight and versatile eyewear solutions that meet the demands of athletes both on and off the field. From prescription frames to sunwear, the collaboration aims to push the boundaries of design and functionality in sports eyewear.

“We are enthusiastic about extending our successful partnership started in 2020 with Under Armour,” says Vladimiro Baldin, chief licensed brand and global product officer at Safilo Group. “Their vision of innovation, quality, and performance perfectly matches our strategy. Safilo will keep investing in design and technology to create products that empower athletes and consumers in their everyday lives. We are thrilled to continue this journey, leveraging Under Armour's growing consumer base in North America and the rest of the world.”

A Strategic Alignment
The partnership is built on a foundation of shared goals: Safilo’s leadership in eyewear technology and Under Armour’s emphasis on high-performance innovation. By extending the agreement, both companies seek to cater to a growing global audience of athletes and active individuals who demand style, versatility, and cutting-edge performance in their eyewear.

“As Under Armour works to infuse the best of design and innovation across our product categories, we look forward to continuing to partner with Safilo on high-quality eyewear for athletes and consumers around the world,” notes Yassine Saidi, chief product officer at Under Armour. “An eyewear industry leader, Safilo shares our brand’s commitment to executing intentional, quality designs that combine style, versatility, and performance. Together, we are committed to pushing the boundaries of what eyewear can achieve.”

Expanding a Growing Market
The renewed licensing agreement reflects a broader trend in the eyewear industry, where functionality and performance are becoming as important as style. With Under Armour’s strong consumer base in North America and Safilo’s extensive global distribution network, the partnership is well-positioned to capitalize on the increasing demand for performance-oriented eyewear.

As the collaboration continues, both companies aim to deliver products that resonate with the needs of modern athletes and active individuals, setting new standards for innovation and performance in the eyewear market.

Nearly eight years after the original Nintendo Switch revolutionized gaming with its hybrid design, Nintendo has officially announced its highly anticipated successor—the Nintendo Switch 2. Fans who have long speculated about an upgraded version of the console were treated to a first-look video unveiling the updated hardware, sparking excitement across the gaming community.

The Switch 2 retains the core features that made its predecessor a global success: a versatile hybrid design with detachable controllers and the ability to play both in portable mode and on a TV via a dock. However, the new console introduces several refinements. The trailer showcases a larger screen, bigger controllers in a sleek matte black finish, and magnetically connecting Joy-Cons. The main tablet now includes a redesigned U-shaped kickstand and an additional USB-C port, enhancing its functionality.

Backwards Compatibility and Expanded Gaming
A key highlight of the Switch 2 is its backwards compatibility, allowing players to enjoy a wide library of existing Nintendo Switch games alongside new titles developed exclusively for the updated console. Nintendo cautions, however, that some older games may not be fully compatible.

Adding to the excitement, Nintendo teased a new Mario Kart game designed for the Switch 2, fueling anticipation for the console’s potential to push the boundaries of gaming.

What’s Next for Fans?
Nintendo has not disclosed an exact release date or pricing for the Switch 2, but the company confirmed a 2025 launch window. Fans eager for more details can look forward to a dedicated Nintendo Direct event on April 2, where additional information, including game titles and technical specifications, will be revealed.

The announcement marks a pivotal moment for Nintendo, signaling the next chapter in its journey to innovate and expand its gaming ecosystem. With its upgraded features and compatibility with a beloved library of games, the Switch 2 promises to build on the legacy of its groundbreaking predecessor while paving the way for a new era in hybrid gaming.

The enduring charm of Bambi, a character that first graced screens in Disney's 1942 animated masterpiece, is taking on new life through an innovative collaboration. H&M Home, Disney Home, and renowned British design house Sanderson have joined forces to create a collection that bridges generations. Celebrating Disney’s centennial anniversary, the collection pays homage to the timeless appeal of Bambi while weaving it into the artistry of Sanderson’s iconic floral designs.

At the heart of the collaboration lies a contemporary reinterpretation of Sanderson’s archival patterns, featuring flushed pink, soft white, and chocolate brown colorways. These hues form the basis of a 21-piece interior collection designed for kids’ rooms and nurseries.

“The archival backdrop of the Sanderson florals with Disney’s ‘Bambi’ is a story we are delighted to be part of,” says Therese Kahnlund, collection designer at H&M Home. “This Disney Home x Sanderson by H&M Home collection enables a new generation of children to discover the delights of Bambi and bring him into their own safe space. Whether falling asleep in the collection bedding, playing with the puzzle, or snuggling underneath a soft blanket, the collection is made to enjoy.”

A Timeless Collaboration
Sanderson, known for its iconic floral patterns, has reimagined its original designs for the collection. “The Sanderson archive is a fantastic treasure trove, and being known all over the world for our iconic florals, it is lovely to revisit the Bambi print in new colorways in this collaboration with Disney Home and H&M Home,” shares Claire Vallis, design director at Sanderson.

The collection offers a blend of nostalgia and functionality. Kids’ room pieces include bedding made from recycled cotton, plush velvet blankets, and whimsical cushion covers. Oak measure sticks and banners add playful yet timeless touches. Storage solutions, such as paper boxes and textile baskets, are available in soft colorways to complement the decor.

For babies, the collection features specially designed Bambi-themed rattles, snuggles, and a round playmat in the pink colorway. Bedding and muslin blankets provide cozy comfort, while the clothing collection for newborns and babies, crafted in soft materials, reflects the enchanting beauty of Sanderson’s floral print.

“We wanted the baby and newborn pieces to reflect the fairytale feel of the beautiful Sanderson print and pay tribute to the beloved character of Bambi,” says Sofia Löfstedt, head of design at H&M Kids. “The result is a collection that is soft and understated yet celebrates the magic of storytelling.”

Bridging Generations
“Bambi is synonymous with classic, captivating Disney storytelling, and the Disney Home x Sanderson Bambi print truly reflects the film's timeless appeal,” says Sonia Samra, vice president of fashion, home, and beauty, EMEA at The Walt Disney Company. “Now, we're thrilled to be a part of bringing this print to families and homes in a fresh and modern way. H&M Home's elevated aesthetic perfectly complements Bambi's heritage, and I’m confident this collection will become a beloved part of many family homes.”

This thoughtful collaboration intertwines history, art, and contemporary design, offering families a chance to revisit the magic of Bambi through their living spaces. The Disney Home x Sanderson by H&M Home collection is now available in stores and online.