Lakmē Fashion Week x FDCI Honors NEXA’s 10-Year Journey with Exclusive Event

GAS Milano has introduced its Moto Capsule Collection, a limited-edition range inspired by motorcycling culture, motorsport aesthetics, and the spirit of adventure. The collection reflects the brand’s long-standing association with automotive and racing influences while drawing on its Italian design heritage.

Designed around themes of freedom, individuality, and exploration, the collection features graphic T-shirts, contemporary silhouettes, and utility-inspired elements. The new range translates motorsport-inspired design cues into everyday fashion, targeting consumers who view style as a form of self-expression.

The Moto Capsule Collection combines Italian craftsmanship with modern streetwear influences, creating pieces that reflect both functionality and contemporary design.

To mark the launch, GAS Milano hosted a community-focused event in Bengaluru that brought together fashion enthusiasts and members of the motorcycling community. The gathering featured coffee, music, and social interactions, while also showcasing a lineup of superbikes. Riders participated in a celebratory lap within the mall premises, adding a motorsport element to the launch experience.

The event was designed to highlight the connection between fashion and riding culture while fostering engagement among consumers who share an interest in adventure and self-expression.

A spokesperson for GAS Milano India said, "The Moto Capsule Collection represents more than a product launch; it celebrates a culture and community that embody freedom, individuality, and the thrill of discovery. Through this collection, we wanted to bring together people who share these values and create an experience that reflects the spirit of the GAS Milano brand."

The Moto Capsule Collection is now available across GAS Milano stores and through the brand’s official online platform.

ASICS SportStyle has partnered with Australian sneaker boutique Finesse to introduce a limited-edition version of the GEL-CUMULUS 16 sneaker in India. The new release draws inspiration from Sturt’s Desert Rose, an Australian flower known for its resilience and ability to thrive in challenging environments.

The collaboration brings together ASICS’ footwear heritage and Finesse’s focus on women’s sneaker culture. Founded in Melbourne, Finesse has built its identity around creating greater visibility for women within the sneaker community, both in Australia and internationally.

The special-edition sneaker reimagines the GEL-CUMULUS 16 through a design approach influenced by natural elements. It features sand-toned uppers paired with petal-inspired shades, reflecting the colours and textures of Australia’s desert landscapes.

The design retains key characteristics of the GEL-CUMULUS 16 line, including open mesh underlays and GEL technology cushioning. The model continues to combine lifestyle-focused styling with the comfort and support associated with running footwear.

According to the brands, the collaboration explores the balance between strength and delicacy through its design language while maintaining the performance-inspired features of the original silhouette.

The limited-edition ASICS GEL-CUMULUS 16 in the Desert Rose colourway is available through the official ASICS India website as well as select retailers, including Limited Edt and Superkicks, at a retail price of Rs 14,999.

LOTTE India has rolled out a new out-of-home (OOH) campaign for LOTTE World Cone Double Belgian Chocolate, positioning the product’s Korean origins at the centre of its latest marketing initiative.

The campaign features a large-format billboard designed as an oversized boarding pass, symbolically connecting Korea and India while highlighting the availability of one of Korea’s most popular ice cream cone brands in the Indian market. Through the creative execution, LOTTE India aims to convey that consumers can now experience Korea’s No. 1 ice cream cone without travelling abroad.

Installed at a prominent location near Nehru Circle, ahead of Bikanerwala in Ahmedabad, the billboard uses travel-themed storytelling to attract attention and reinforce the brand’s Korean heritage. The creative prominently showcases the World Cone product while emphasizing its premium positioning.

At the centre of the campaign is LOTTE World Cone Double Belgian Chocolate, which combines Belgian chocolate ice cream, roasted almonds, and a thick chocolate disc. The brand also offers additional variants including Swiss Choco Brownie, Nutty French Vanilla, and Real Alphonso Mango.

Rishabh Verma, Head of Marketing, LOTTE India Corporation Pvt. Ltd. said, “LOTTE World Cone is one of Korea’s No.1 ice cream brands. As we continue to grow the brand in India, we wanted to celebrate the excitement of discovery while staying true to our Korean roots.”

Ankit Dubey, Sr. Brand Manager, LOTTE India Corporation Pvt. Ltd. added, “We wanted to create an OOH execution that feels iconic, disruptive, and instantly recognizable. The boarding pass creative communicates the product’s Korean provenance and premium credentials in a simple yet engaging manner, while encouraging consumers to discover and try World Cone.”

The campaign is targeted at urban consumers and is expected to generate visibility across both offline and digital platforms. To support product accessibility, LOTTE World Cone is also available through quick commerce platforms such as Blinkit and Zepto, allowing consumers to purchase the product directly after engaging with the campaign.

The latest activation forms part of LOTTE India’s broader efforts to expand awareness of its Korean product portfolio among Indian consumers.

American Tourister has partnered with Warner Bros. Discovery Global Consumer Products (WBDGCP) to introduce an exclusive Harry Potter-themed collection in India. The launch comes ahead of the new academic season and includes a range of backpacks, luggage, crossbody bags, drawstring bags, and stationery accessories.

The collection has been developed for two age groups. The ‘Under 10’ range features Hogwarts School of Witchcraft and Wizardry-inspired products, including school backpacks, lunch bags, pencil cases, drawstring pouches, and hard-side luggage. Meanwhile, the ‘Early and Pre-Teen’ range adopts a more subtle design approach, drawing inspiration from the Hogwarts houses across backpacks, luggage, crossbody bags, and drawstring bags.

The products incorporate Harry Potter-themed graphics, silicone zip pullers, and interchangeable Velcro house badges that allow users to personalise their bags. Selected items in the children’s range also include Quidditch-themed stickers and Crookshanks zip charms. The collection is complemented by matching accessories such as lunch bags, pencil cases, drawstring bags, and crossbody bags.

Anushree Tainwala, Chief Business Officer, American Tourister India said, “At American Tourister, we have always believed that a bag carries more than belongings – it carries the spirit of the journey. The Harry Potter universe is woven into the childhood memories of an entire generation of Indian parents, and now it belongs to their children too. This collaboration is our way of making that handover magical. Whether it is a first day at school or a family holiday, we want every child carrying this bag and accessories to feel like they are heading somewhere extraordinary.”

The Harry Potter collection is now available across American Tourister retail stores, leading luggage and lifestyle retail outlets, Amazon, and the brand’s online channels.

Pricing for the range starts at Rs 250 for accessories, while backpacks are available from Rs 1,690 and luggage from Rs 4,290. The collection aims to cater to young Harry Potter fans as well as children discovering the franchise for the first time, offering coordinated school and travel products inspired by the wizarding world.

Mentos has expanded its confectionery portfolio in India with the introduction of Mentos Fresh Action, a new hard candy aimed at consumers seeking freshness-focused snacking experiences.

Available in a Menthol Eucalyptus flavour, Mentos Fresh Action features a transparent candy shell with a blue liquid-filled centre. The product is designed to deliver a cooling sensation for the nose and throat while offering an intense burst of freshness. Each candy also contains Vitamin C.

The launch comes as consumer demand grows for products that combine freshness with sensory experiences. Mentos Fresh Action has been introduced at a price point of Rs 1 to cater to a wider consumer base.

Gunjan Khetan, Marketing Director, Perfetti Van Melle India said, "As consumer expectations from freshness evolve, we see a clear shift in growing preference towards a bolder, more sensorial experience. With Mentos Fresh Action, we are bringing a new level of excitement to the hard candy category by delivering a combination of the cooling intensity of Menthol Eucalyptus with a fun liquid center for a truly differentiated experience."

The product features a translucent candy format with a blue liquid centre, reflecting the brand’s focus on freshness and its "magic inside" proposition. The liquid-filled technology is intended to provide a strong flavour release and a distinct consumption experience.

Mentos Fresh Action will be distributed through general trade, modern trade, and neighbourhood retail stores across key markets in India. The rollout will be supported by in-store visibility initiatives and consumer engagement activities.

Snack brand Farmley has launched a new digital campaign for its Makha Shaka snack range, aiming to strengthen its appeal among young consumers in Tamil Nadu through a contemporary take on a popular composition by Ilaiyaraaja.

Built around the tagline ‘Vibe-a Pudinga Makka’ (Catch the Vibe, People), the campaign combines regional cultural elements with an energetic narrative to deepen the brand’s engagement with the state’s youth audience.

Conceptualised by Mind Your Language! (MYL), the campaign film centres on a youngster who secures the last packet of Makha Shaka, triggering a high-speed pursuit across neighbourhood streets, rooftops, balconies, and local marketplaces. The film incorporates parkour-inspired action sequences and humour to portray the snack as a sought-after choice among younger consumers.

The initiative reflects Farmley’s continued focus on Tamil Nadu, which remains one of the company’s key markets. In addition to the storyline, the campaign highlights several product features, including its roasted preparation, zero palm oil formulation, and makhana-flour base.

Aman Gupta, Head of Marketing, Farmley said, “Snacking preferences are evolving rapidly, with consumers looking for products that deliver on both local flavor relevance and mindfulness. Tamil Nadu is one of our top markets and a key focus area, and we wanted our communication to feel deeply personal to our consumers here. With our latest film, we wanted to showcase a distinct, culturally resonant expression of that shift. The legendary original music of Ilaiyaraaja alongside raw street athleticism brings the narrative to life in a way that connects authentically with today’s audience.”

Deepan Ramachandran, Founder & CCO, Mind Your Language! shared, "Makha Shaka is a snack brand bursting with youthful energy. It's a vibe. The communication for Tamil Nadu had to match this exuberance. The creative inspiration came straight from the sound of the brand name itself. All we needed to do was package a film with a heady concoction of a recent vibe - Parkour and an eternal vibe - Maestro Ilayaraja. And the result was magical."

The campaign is being rolled out across digital, social media, and OTT platforms, including YouTube and Meta. It is also supported by a television presence on regional channels such as STAR Vijay, KTV, Sun Music, and Adithya TV.

Mondelez India has expanded its premium chocolate portfolio with the launch of Cadbury Dairy Milk Silk Dubai Chocolate, introducing a globally popular dessert-inspired flavor to Indian consumers.

The new offering draws inspiration from Dubai's widely discussed Kunafa chocolate, a dessert that combines crispy kadayfi pastry with pistachio crème and has gained significant popularity across social media platforms and international dessert menus in recent years.

With this launch, Cadbury Dairy Milk Silk aims to recreate the flavors and textures associated with the Middle Eastern dessert while incorporating the brand's signature milk chocolate format. The product features a filling made with crunchy kadayfi pastry and pistachio crème, layered within Cadbury Dairy Milk Silk chocolate.

Nitin Saini, Vice President – Marketing, Mondelez India said, "Cadbury Dairy Milk Silk has always been about delivering the most indulgent chocolate experiences to our consumers. When we saw the phenomenal love for Dubai’s famous Kunafa chocolate around the world – the unique textures, rich flavours and sense of indulgence it offered, we knew Silk was the perfect canvas to bring that experience to India. We've carefully recreated the elements that made it a global sensation - the crunch of kadaifi and the richness of pistachio crème with the unmistakable smoothness of Silk. The result is a truly distinctive and indulgent treat that we believe consumers will love."

The launch reflects the growing trend of global dessert flavors finding their way into packaged food and confectionery products. By incorporating elements of the Kunafa-inspired chocolate experience, Mondelez India is bringing an internationally recognized flavor profile to the domestic market through one of its flagship premium chocolate brands.

Cadbury Dairy Milk Silk has traditionally focused on premium and indulgence-led offerings, catering to consumers seeking distinctive chocolate experiences for gifting as well as personal consumption. The introduction of the Dubai Chocolate variant further expands the brand's range of globally inspired products.

The limited-edition Cadbury Dairy Milk Silk Dubai Chocolate is priced at Rs 550 and is currently available through leading quick-commerce platforms and select retail stores across India.

After introducing its U7SE series through offline retail channels, Hisense has expanded its television lineup in India with the launch of the E8S 144Hz ULED Mini-LED TV series. The new range will be available exclusively through e-commerce platforms and is aimed at consumers seeking premium display, gaming, and entertainment features.

The E8S series is powered by Hisense's ULED Mini-LED technology, which combines Full Array Local Dimming with advanced backlight control to deliver improved contrast, deeper black levels, and enhanced picture clarity. The televisions also incorporate Hi-QLED Colour technology and higher brightness capabilities to support more accurate colour reproduction and detailed visuals across different types of content.

The new lineup features a slim unibody design intended to maximize screen viewing area while fitting into modern home interiors.

For gaming enthusiasts, the E8S series comes equipped with a native 144Hz refresh rate, designed to provide smoother gameplay, reduced motion blur, and lower input lag. On the audio front, the TVs feature a built-in subwoofer tuned by Devialet, delivering deeper bass and a more immersive sound experience without requiring separate audio equipment.

The E8S series runs on the VIDAA Smart OS and includes features such as Hi-QLED Colour with Pantone Validation, HDR10+ Adaptive, Dolby Vision IQ, Filmmaker Mode, AI RGB Light Sensor, and hands-free voice control.

Pankaj Rana, CEO, Hisense India said, "The strong response to the U7SE reaffirmed that Indian consumers are increasingly seeking genuine innovation and premium experiences at accessible price points. With the E8S series, we are extending that promise to the rapidly growing online segment. Designed for discerning consumers who value informed choices, superior performance, and everyday entertainment, the E8S delivers the complete MiniLED experience from immersive picture quality and intelligent AI optimisation to next-generation gaming and powerful sound. At Hisense, our commitment remains unchanged, to make world-class technology more accessible to every Indian household, wherever they choose to shop."

The Hisense E8S ULED Mini-LED TV series will be offered in 55-inch, 65-inch, 75-inch, and 85-inch screen sizes. Pricing starts at an introductory price of Rs 57,990.

BALL Watch Company has partnered with Peanuts to introduce the Engineer Master II Snoopy Flying Ace, a limited-edition watch inspired by one of Snoopy's most recognizable alter egos.

The collection is restricted to 410 pieces, a number chosen to commemorate October 4, 1950, the date when Snoopy made his first appearance in the Peanuts comic strip created by Charles M. Schulz.

The timepiece incorporates BALL Watch Company's signature micro gas tube technology, enabling continuous illumination in low-light environments without the need for charging or exposure to external light sources. Baton-style gas tubes are positioned at each hour marker and extend slightly above the dial surface, while slimmer tubes are integrated into the hour and minute hands to improve visibility.

A distinctive feature of the watch is the sub-dial located at the 9 o'clock position, which showcases Snoopy dressed as his famed World War I Flying Ace character. The illustration depicts Snoopy wearing an aviator helmet, goggles, and scarf while piloting his doghouse transformed into a Sopwith Camel aircraft. Woodstock also appears in the design, serving as the tip of the watch's seconds hand.

Powering the watch is the manual-winding BALL RR2102 movement, which drives the hour, minute, and small seconds functions. The hand-wound mechanism pays tribute to the traditional movements found in aviation watches used by pilots during the World War I era, aligning with the Flying Ace theme.

The watch is housed in a 46 mm stainless steel case with a thickness of 12.35 mm and is paired with a riveted calf leather strap. Additional design elements include a transparent sapphire crystal caseback that reveals the movement and features a silkscreen image of Snoopy in his Flying Ace attire. An onion-shaped crown with fluted ridges and a curved profile further reinforces the vintage aviation-inspired aesthetic.

The launch reflects the continued popularity of character-led collaborations in the watch industry, particularly those involving iconic entertainment properties with multigenerational appeal.

Peanuts, one of the world's most recognized comic franchises, was introduced in 1950 and continues to inspire products across categories ranging from fashion and collectibles to accessories and luxury goods. BALL Watch Company, meanwhile, traces its origins back to Cleveland, where it was founded in 1891 and later became known for its precision timepieces.

Paddington the Musical, based on A Bear Called Paddington by Michael Bond and the Paddington film franchise, is headed to Broadway. The production will begin performances on March 30, 2027, before its official opening on April 18, 2027, at the Al Hirschfeld Theatre in New York City.

The stage adaptation is being presented by special arrangement with STUDIOCANAL and features music and lyrics by Tom Fletcher, a book by Jessica Swale, and direction by Luke Sheppard.

The musical has already attracted audiences in London's West End and will now bring the story of the beloved bear from Peru to Broadway audiences. The production follows Paddington's journey as he finds a new home and family, a story that has resonated with readers and viewers for generations.

Tom Fletcher said, "It has been the greatest adventure of my career to be entrusted with bringing Paddington's story to life on stage alongside my brilliant creative collaborators Jessica, Luke and our producers Sonia and Eliza. The response from West End audiences of all ages has been unlike anything I've ever experienced. It's a great privilege to welcome New York audiences into Paddington's world of curiosity and I am absolutely thrilled at the opportunity for this very rare and special bear to be on Broadway."

Producers Sonia Friedman and Eliza Lumley highlighted the enduring appeal of the character and the themes explored in the production. 

Sonia Friedman and Eliza Lumley shared, "'Producing 'Paddington the Musical' with our extraordinary writing and creative team has been an immense privilege. Paddington Bear has endured for generations because he reminds us of the best of ourselves through kindness, curiosity, empathy and the belief that everyone deserves to belong. Wrapped inside a joyful theatrical adventure, with Tom Fletcher's exceptional score at its heart, is a story about finding home, family and community in unexpected places. We have been genuinely blown away by the response to the production so far and thrilled to be bringing it to Broadway. As the home of so many of the world's great musicals, there is no more exciting place to produce new work than New York, and we cannot wait to share Paddington's world with Broadway audiences."

Anna Marsh, Chief Executive Officer of STUDIOCANAL and Chief Content Officer of CANAL+, also emphasized the significance of bringing the production to Broadway while continuing to build on Michael Bond's legacy.

"It is an immeasurable privilege to bring 'Paddington the Musical' to Broadway with Sonia, Eliza and the exceptional team they have assembled. To witness their collective gift in bringing Paddington to life on stage has been a masterclass in production. Over the past 12 years we have put such genuine care into honoring Michael Bond's legacy with our films, series and as proud owners of the IP. We cannot wait for a new audience to delight in the heart, humor, wonder and magic of Paddington's Broadway debut," stated Anna Marsh.

The Broadway run marks another milestone for the Paddington franchise, which has expanded beyond books into films, television productions, and licensed entertainment experiences. With its arrival in New York, the musical is expected to introduce the iconic character to a wider theater audience while celebrating the values of kindness, inclusion, and community that have defined the brand for decades.

Piramal Consumer Healthcare has introduced i-choose, a new master brand that brings together its women’s intimate care offerings under a unified identity. The move is aimed at streamlining the company’s portfolio while addressing a broad range of women’s health and wellness needs across different life stages.

Under the new structure, existing brands including i-activ, i-know, and i-feel will operate within the i-choose umbrella. The company’s contraceptive brands, i-pill and i-pill daily, will continue to function independently while remaining part of the wider portfolio.

As part of the launch, actor Sanya Malhotra has been appointed as the brand ambassador for the menstruation and grooming segments.

The i-choose platform has been developed around the belief that women are best positioned to understand and make decisions about their own bodies. The portfolio spans categories such as menstruation, fertility, pregnancy, intimate wellness, and menopause.

Products offered under the brand include period panties, ovulation test kits, hair removal roll-ons, and menopause test kits, each designed to address specific consumer requirements within the women’s wellness space.

Sai Ponugoti, CEO, Piramal Consumer Healthcare said, “For far too long, conversations around women’s intimate health have been fragmented, functional, and often shaped by stigma rather than understanding. At Piramal Consumer Healthcare, we believe women today are seeking more than just products — they are looking for solutions that respect their choices, lifestyles, and evolving needs across life stages. With i-choose, we are bringing together a decade of trust, category expertise, and consumer understanding into one unified platform built around a simple but powerful belief: women know their bodies best.”

The i-choose range will be available through both online and offline retail channels, enabling wider consumer access across markets.

Ponugoti further said, “As awareness around women’s wellness continues to grow in India, we see a significant opportunity to not only build categories but also reshape the conversation around intimate care to make it more open, accessible, and empowering.”

The launch reflects Piramal Consumer Healthcare’s strategy to strengthen its presence in the women’s wellness segment while creating a more integrated approach to intimate care products and consumer engagement.

Ajmera Fashion has introduced a new Kaftan Suit Set collection, expanding its ethnic wear portfolio with a range designed to cater to evolving consumer preferences for versatile and comfortable fashion.

The latest collection reinterprets traditional Indian silhouettes through contemporary designs, offering a blend of ethnic aesthetics and modern styling. The launch comes as demand continues to grow for apparel that combines comfort, functionality, and occasion versatility.

The Kaftan Suit Set collection is available in multiple colour options, prints, and lengths, including short, long, and ankle-length variants. According to the company, the collection has been designed to provide consumers with flexible styling choices suited to different preferences and lifestyles.

Crafted using premium fabrics, the collection is intended for a variety of settings, ranging from casual outings and workplace wear to evening occasions. The designs focus on ease of wear while maintaining a balance between traditional influences and contemporary fashion trends.

Ajay Ajmera, Founder and CEO, Ajmera Fashion Ltd said, "Fashion today is all about achieving that balance between comfort and self-expression. Our Kaftan Suit Set collection has been developed with exactly that in mind, offering a stylish, practical wardrobe option that works just as well for a casual afternoon as it does for a professional setting. It is a collection that celebrates individuality while staying true to the timeless elegance of traditional Indian fashion."

The launch aligns with the company’s broader strategy of developing products that reflect changing consumer preferences while retaining elements of traditional design. Ajmera Fashion stated that the collection has been created with a focus on functionality, wearability, and customer-centric design innovation.

As ethnic-inspired contemporary fashion continues to gain traction among consumers, the company expects the Kaftan Suit Set collection to strengthen its position in the women's apparel segment and address growing demand for versatile wardrobe options.

Crocs has introduced the India adaptation of its global Wonderfully Unordinary campaign, bringing a local perspective to the brand’s worldwide platform that celebrates individuality and self-expression. The campaign features brand ambassador Rashmika Mandanna and draws inspiration from the monsoon season, a key period for the footwear brand in the Indian market.

Originally launched globally earlier this year, Wonderfully Unordinary is built around encouraging people to embrace their unique identities. The India-focused chapter reinterprets this message through the sights, sounds, and cultural significance of the monsoon, presenting a campaign tailored to local audiences.

The campaign film follows Rashmika Mandanna as she transitions from a setting defined by conformity into a vibrant environment centered on personal expression. Joining her in the film are creators Swayam Siddhi, Kevin Zhingkai, Krithi, and Aryan Katoch. Through a series of monsoon-inspired sequences, the campaign blends elements of fashion, music, and culture while highlighting individuality.

Sharing her thoughts on the campaign, Rashmika Mandanna said: “What I loved most about this campaign was how natural and fun it felt. It celebrates people for who they are, and that made the experience special. I was especially excited to wear the new Ballet silhouette—it’s comfortable, versatile, and perfectly fits my everyday style.”

Carly Gomez, Chief Marketing Officer, Crocs said, “Monsoon remains one of the most important moments for Crocs in India, making it the perfect backdrop for our local adaptation of Wonderfully Unordinary. Together with Rashmika and a diverse creator community, we’ve built a campaign that celebrates creativity, confidence, and self-expression while showcasing Crocs as a canvas for personal style.”

The campaign was conceptualised by Kulfi Collective, produced by Calk & Cheese, and directed by Achowe.

Currently live across digital, social media, and retail platforms, the campaign is supported by a refreshed monsoon product lineup. The collection includes the Classic Ballet silhouette, seasonal colour variants within the Classics range, the Classic Platform Buckle Clog, and India-exclusive monsoon-themed Jibbitz charms.

The products are available through Crocs retail stores across the country as well as on the brand’s Indian online platform and Myntra, reinforcing the company’s focus on connecting global brand narratives with locally relevant consumer experiences.

Godrej Consumer Products’ mosquito repellent brand Goodknight has unveiled a new television campaign for Goodknight Flash, focusing on the product’s claim of eliminating mosquitoes within six minutes.

Conceptualised by Lightbox, the company’s in-house creative studio, the campaign film centres on a father who learns that his wife and sleeping baby will be home in six minutes. As he hurriedly prepares the child’s room, his daughter reminds him that the mosquitoes need to be gone before they arrive. He then switches on Goodknight Flash, highlighting the product’s rapid-action proposition.

The campaign is based on insights from a study that found 55 percent of parents believe mosquito bites and buzzing contribute to poor sleep quality among children.

Neeraj Senguttuvan, Head of Marketing – Home Care, Godrej Consumer Products said, “Goodknight is committed to easing consumers’ lives from the impact of mosquitoes, whether through the diseases they spread or the discomfort they cause. Goodknight Flash, powered by its superior RNF Formula, is among the most efficacious and powerful liquid vapourisers in the country today, delivering mosquito protection. With this campaign, we have further simplified the proposition for consumers by clearly quantifying the impact and efficacy of Goodknight Flash. Through this strong six-minute protection promise, we aim to drive deeper market penetration and reinforce consumer trust in the category.”

Gaurav Kumar and Shalini Avadhani, Chief Creative Officers at Lightbox, shared, “We often romanticise the hard labour of parenting. We wanted to challenge that norm. Goodknight Flash works in six minutes, and that ease is the point. Caring for those you love should feel simple. The trying father has always lived at the heart of the Goodknight universe. This film just lets him win a little faster.”

Through the latest campaign, Goodknight aims to reinforce awareness around the product’s efficacy while highlighting the role of mosquito protection in creating a comfortable sleeping environment for families.

Elite World Group (EWG) has partnered with Arval Cosmetici to launch an Elite-branded makeup line under a new global licensing agreement announced on June 11. The collaboration marks Elite’s entry into the cosmetics segment and expands Arval Cosmetici’s portfolio in beauty licensing and product development.

As part of the partnership, the companies will introduce Runway Essentials, a capsule makeup collection featuring four products across lips, eyes, and complexion categories. The collection is scheduled to debut in the fall season.

The products have been designed for both individual use and layered application, allowing consumers to create a range of looks from minimal to more defined styles. All products in the collection have undergone dermatological testing.

Founded in 1972, Elite has built its reputation as a global platform for model management and talent discovery. Arval Cosmetici, established in 1955, specializes in the research, development, and manufacturing of skincare and makeup products. The company operates dedicated research laboratories and a production facility in Sion.

Paolo Barbieri, Chief Executive Officer, Elite World Group said, "Our partnership with Arval represents a strategic milestone for Elite as we enter the beauty space with the same authority and vision that have shaped fashion and visual culture for decades. We are launching our makeup category alongside a partner whose scientific expertise, manufacturing excellence, and commitment to quality align perfectly with our values."

Luca Mazzoleni, Chief Executive Officer, Arval Cosmetics added, "We are proud to embark on this collaboration with Elite, a brand synonymous with excellence and international vision. With Runway Essentials, we have transformed the strength of Elite's identity into a tangible beauty project built on formulation expertise, clear positioning and industrial excellence. This is the beginning of a long-term journey that we look forward to developing together."

The agreement reflects the companies’ plans to establish a long-term presence in the makeup category by combining Elite’s global brand recognition with Arval’s expertise in product formulation, research, and manufacturing. The collaboration also signals Elite’s broader expansion into the beauty sector through licensed product offerings.

Indian sneaker brand CHK has introduced STRIDE, its first sneaker silhouette, marking a significant milestone in the company's product journey. Designed for everyday wear, the new offering combines comfort, durability, and versatile styling, targeting consumers seeking functional footwear for daily use.

STRIDE features a low-profile design and is crafted using genuine Indian leather, suede, microfibre PU, and other premium materials. The sneaker has been developed with a wider fit to enhance comfort during extended wear, while maintaining a clean and understated aesthetic suitable for a variety of settings.

The collection is available in eight colour options, including neutral tones, monochrome variants, and bolder shades. According to the brand, each colourway has been designed to offer versatility across different occasions and seasons.

A key aspect of the launch is CHK’s manufacturing approach. Every pair of STRIDE sneakers is produced at the brand’s own facility, allowing it to oversee material selection, construction processes, and finishing standards. This level of control is aimed at ensuring consistency in quality and durability.

The launch of STRIDE also reflects CHK’s broader vision of building footwear products centred on comfort, craftsmanship, and longevity. As the brand’s inaugural sneaker silhouette, the product sets the foundation for its future offerings in the premium sneaker segment.

With STRIDE, CHK enters the market with a product designed to balance everyday practicality with premium materials and construction, while reinforcing its focus on creating footwear built for long-term use.

Fashion entrepreneur Masaba Gupta has joined Virat Kohli-founded One8, becoming the first Indian designer to collaborate with the sportswear and lifestyle brand. The partnership brings together two prominent Indian personalities from the worlds of fashion and sport, marking a new phase in One8’s efforts to expand its presence across culture, style and performance.

The collaboration comes at a time when One8, now operating under Agilitas, is pursuing its goal of building a globally recognized high-performance sports brand from India. The association also reflects the brand’s increasing focus on connecting with audiences beyond traditional sportswear through partnerships that blend fashion, entrepreneurship and culture.

Founded by Virat Kohli, One8 offers sportswear, apparel, footwear and accessories, with a focus on performance-led design and functionality. The brand has steadily expanded its footprint in the Indian sports and lifestyle market, positioning itself at the intersection of athletic performance and contemporary fashion.

As part of the collaboration, Masaba will feature in a campaign showcasing One8 footwear and accessories. The campaign highlights themes of individuality, ambition and self-expression, values that both the designer and the brand identify with.

Masaba Gupta said, “I’ve always been drawn to brands that have a clear point of view, and One8 is one of them. It’s built on ambition, discipline and the belief that you can keep pushing boundaries, values that resonate deeply with me. I’m excited to join the One8 family and be part of a brand that is shaping a new chapter for Indian sportswear and culture.”

The partnership represents an important milestone for One8 as it seeks to strengthen its cultural relevance and engage with a wider audience. Through the collaboration, the brand aims to align itself with individuals who have built distinct identities through their work and continue to influence contemporary culture in India.

With Masaba Gupta joining the One8 family, the brand is reinforcing its focus on celebrating ambition, innovation and excellence while expanding its influence across sport, fashion and lifestyle segments.

Specialty coffee brand Subko Coffee Roasters and Bakehouse has partnered with sustainable footwear label Thaely to launch Everyday Arabica, a limited-edition sneaker created using spent coffee grounds and recycled materials. The collaboration reflects the shared sustainability philosophies of both brands and highlights innovative approaches to waste reduction and circular design.

Known for repurposing coffee byproducts into value-added products such as cascara and artisanal tonics, Subko has long advocated for a circular approach to specialty coffee. With the launch of Everyday Arabica, the company is extending that philosophy beyond food and beverages into fashion.

At the core of the collaboration is the use of spent specialty coffee grounds generated through Subko’s daily operations. Working alongside Thaely, a sustainable footwear brand recognized for transforming discarded plastic waste into premium materials, the companies have incorporated the coffee grounds into the sneaker’s sole along with recycled rubber and plastic.

According to the brands, developing the material required extensive experimentation to ensure the visible coffee particles remained intact without affecting the shoe’s durability or performance. During the manufacturing process, the teams also discovered that the high concentration of coffee grounds retained a subtle aroma of freshly brewed Arabica coffee. The feature, initially unintended, was ultimately retained as part of the final design.

The sneaker’s design has been developed by Studio Substance, Subko’s in-house creative studio, drawing inspiration from the heritage of coffee culture across the Indian subcontinent.

The upper is crafted from Thaely’s signature recycled plastic material and features Subko’s diamond insignia. A multilingual design element highlights the word “Specialty” in Devanagari, Nastaliq, and Latin scripts, reflecting the linguistic diversity of the region. Additional design details include an illustration hidden beneath the tongue that traces the journey of a coffee bean from cherry to green bean.

Further reinforcing the sustainability narrative, the laces are made entirely from recycled plastic bottles, while the packaging has been created from recycled paper dyed using spent coffee grounds. The shoebox is also embedded with seeds, allowing consumers to plant it after use.

The Everyday Arabica sneaker will be released as a limited edition of 250 pairs across India and Dubai. Priced at Rs 8,500 in India and AED 450 in Dubai, the collection will be available exclusively through Subko’s official website for Indian customers, while Dubai consumers can purchase it in-store.

To showcase the craftsmanship and material innovation behind the collaboration, the sneakers will also be displayed at Subko’s Mary Lodge space in Bandra, Mumbai, and at Alserkal Avenue in Dubai.

With Everyday Arabica, Subko and Thaely are bringing together specialty coffee, sustainability, and contemporary design, transforming everyday waste into a collectible fashion statement that reflects both brands’ commitment to conscious consumption and material innovation.

Jewellery retailer Jos Alukkas has introduced its latest signature jewellery line, Ballé Collection, inspired by the elegance and artistry of ballet. The new collection aims to celebrate grace, resilience, and self-expression through a range of intricately crafted designs.

To support the launch, the brand has unveiled a campaign film titled The Ballet of Life, featuring actress Samyuktha. The film draws parallels between the discipline and perseverance required in ballet and the challenges individuals encounter in everyday life.

At the center of the narrative is Samyuktha, whose journey unfolds like a ballet performance. Through moments of uncertainty, setbacks, and personal struggles, she learns to regain balance and move forward with renewed determination. The film positions resilience and self-belief as key themes, reflecting the inspiration behind the collection.

The Ballé Collection features a range of necklaces, pendants, earrings, and rings designed with flowing forms and delicate detailing inspired by ballet movements. Crafted using diamonds and pink gemstones, the pieces incorporate curved silhouettes and cascading elements intended to evoke a sense of fluidity and poise.

John Alukkas, Managing Director, Jos Alukkas said, “The Ballé collection is one of our most anticipated launches from the brand. Our craftsmen have meticulously designed each piece to capture the fluidity and poise of the dance form. The versatile designs allow women to wear them effortlessly across different occasions while maintaining comfort and expressing their personal style. This exquisite ensemble is a tribute to women who continue to move forward in life, regardless of the obstacles they face. With this launch, Jos Alukkas reiterates its commitment to growth and innovation while staying deeply rooted in meaning.”

Anjo Jose Kandathil, Creative Director & Co-Founder at Toki shared, “From the very beginning, we wanted this to be more than a jewellery campaign. We noticed that people celebrate success, confidence and strength, but rarely the setbacks that come before them. That's what drew us to ballet. While ballet is admired for its grace, we were inspired by the discipline, resilience and determination behind it. Through The Ballet of Life, we wanted to celebrate women who continue to rise after every stumble, because confidence is built one step, one fall and one comeback at a time. The Ballé collection became a natural extension of that idea.”

With the launch of Ballé, Jos Alukkas continues to expand its portfolio of contemporary jewellery collections that combine craftsmanship with storytelling. The collection is now available across all Jos Alukkas showrooms as well as through the brand’s online store.

Campus Activewear has expanded its product portfolio with the launch of Élan by Campus, a new footwear range aimed at the emerging neo-casual segment. The collection is designed for consumers seeking a balance of style, comfort, and versatility, marking the brand’s entry beyond its core sports and athleisure categories.

To support the launch, the company has unveiled a new campaign titled "Most Elegant Man in Town", featuring actor Jim Sarbh. The campaign positions Élan as a footwear line for modern men who navigate multiple aspects of their personal and professional lives while prioritizing effortless style.

The new collection has been developed to cater to changing consumer preferences, particularly the growing demand for footwear that bridges the gap between formal and casual dressing. Campus said the range is intended to offer a sophisticated yet comfortable alternative to traditional formal shoes, suitable for occasions ranging from office meetings and business engagements to social gatherings and weekend outings.

The campaign film adopts a fashion-focused storytelling approach, portraying Jim Sarbh in a minimalist setting where the footwear becomes a reflection of different facets of his personality. Through cinematic visuals and contemporary styling, the film highlights themes of confidence, adaptability, and understated elegance.

The Élan collection includes a variety of footwear styles such as casual shoes, loafers, derby shoes, moccasins, and brogues, allowing consumers to choose from a range of options tailored to different occasions and fashion preferences.

Nikhil Aggarwal, Whole Time Director & Chief Executive Officer, Campus Activewear Ltd., said, "Élan by Campus marks an important step in our portfolio evolution and reflects our strategy of addressing emerging consumer needs through relevant product innovation. As the neo-casual category gains momentum, Élan strengthens our presence in a growing segment with a premium, versatile offering for aspirational consumers"

Jim Sarbh said, "What I like about Élan by Campus is that it approaches style in a way that feels effortless and authentic. It combines elegance, comfort, and versatility without being loud or overdone. For me, the right footwear has the ability to complete a look and add confidence in a subtle yet meaningful way, and that is what makes this association feel like a natural fit.”

The launch forms part of Campus Activewear’s broader strategy to strengthen its lifestyle positioning and connect with consumers through fashion-led narratives. The company is leveraging digital, social media, retail, and e-commerce channels, including Amazon and Myntra, to promote the collection and reach a wider audience.