MTV goes retro with new branded Polaroid camera.

Fashion retailer Zara has partnered with the musical CATS to introduce a Halloween-inspired capsule collection, bringing the production's distinctive theatrical identity into contemporary fashion. The collection is now available worldwide and features apparel, accessories and footwear inspired by the musical's visual elements.

The collaboration translates CATS' recognisable aesthetic into a range of fashion pieces, combining faux fur, sculptural tailoring, feline prints, distressed knitwear and studded detailing. The assortment also includes T-shirts featuring the musical's logo and printed denim, offering consumers a selection of styles inspired by its theatrical themes.

Designed to extend beyond Halloween, the collection targets both theatre enthusiasts and fashion consumers, allowing them to incorporate elements of the musical's identity into everyday dressing. The accompanying campaign features bold rainbow colours and theatrical imagery, highlighting the textures, silhouettes and distinctive styling of the collection.

The collaboration also takes the musical's visual identity beyond theatrical productions and into the global fashion retail market. The collection is currently available through Zara's online platform, with dedicated displays planned at select flagship stores on Bond Street in London, SoHo in New York and Gran Vía in Madrid.

The partnership is part of LW Entertainment's broader consumer products strategy, which focuses on developing global entertainment franchises around the musical works of Andrew Lloyd Webber. The company's licensing programme spans categories such as fashion, accessories, publishing, gifts and collectibles, creating opportunities to extend its theatrical properties into consumer markets.

Kerry Fox Long, Director, Consumer Products, LW Entertainment said, “CATS x ZARA demonstrates how Andrew Lloyd Webber’s distinctive theatrical worlds can be reinterpreted through contemporary fashion, creating new ways for existing fans to connect with the shows they love while also introducing them to new audiences,”

With music composed by Andrew Lloyd Webber and based on T.S. Eliot's book Old Possum's Book of Practical Cats, CATS first premiered in London in 1981. The production has become one of the longest-running musicals in West End and Broadway history, featuring the well-known song “Memory” among its musical numbers.

Recent productions include CATS: The Jellicle Ball on Broadway and a new staging at London's Regent's Park Open Air Theatre. The latter production is currently touring the United Kingdom and Ireland, keeping the musical's presence active across international theatre markets.

Instamart has introduced a new Diwali advertising campaign that uses visual humour to promote its festive home décor collection and highlight the range of products available on the quick commerce platform.

Developed and produced by Instamart's in-house team, the campaign film revolves around a couple returning home after attending a late-night Diwali party. As the wife suggests calling it a night, her husband appears in an unusual outfit featuring a crystal chandelier, portraying an exhausted individual seemingly running on low battery.

The film builds its narrative around the unexpected appearance of the chandelier as clothing, while the couple continues their conversation in a matter-of-fact manner. The contrasting visuals and dialogue form the central element of the campaign's humour. The advertisement concludes with an Instamart delivery and the message, 'Diwali decor and more, only on Instamart.'

Through the campaign, the company aims to highlight its Diwali shopping assortment, positioning home décor as part of a broader range of festive essentials available on the platform. Unlike conventional festive advertisements that typically focus on illuminated homes, family gatherings and celebrations, the film adopts a minimal visual approach and uses an unconventional storyline to draw attention to the category.

Mayur Hola, VP - Brand, Swiggy said, “Most Diwali films show lit-up homes and family moments. We wanted to do something different this time, so we kept the décor at the centre and let the humour do the rest. A man wearing a chandelier is silly, but it makes people look at the category. Diwali shopping is never just one thing, so we’re letting people know that décor and the rest of the festive list are all on Instamart. Just maybe not as an outfit.”

Instamart's Diwali product assortment includes linen and furnishings, home décor items, cleaning supplies, electronics, home appliances, and beauty and personal care hampers, among other categories. Through its festive campaign, the platform is highlighting the availability of these products as consumers prepare their homes and shop for the festive season.

Amul has expanded its high-protein food portfolio with the introduction of High Protein Cubes, a savoury ready-to-eat snack offering 25 g of protein and 150 calories in a 38 g single-serve pack. The product is priced at Rs 80 and is available through the cooperative's Amul Shop app and official website.

The company announced the product through its official Instagram account, while Shefali Vijaywargiya, Brand Manager at Gujarat Co-operative Milk Marketing Federation (GCMMF), also shared details about the new offering through a post on X.

Amul High Protein Cubes contain 65 percent protein and are available in a box containing five individual packs. Each pack comes with a separate seasoning sachet, allowing consumers to customise the flavour before consumption.

The product is being introduced in five flavours: Peri Peri, Korean Kimchi, Tandoori, Cheese & Herbs and Tomato. Consumers can add the seasoning to the cubes, shake the pack and consume them as a snack. The company has also suggested using the cubes in gravies and soups or combining them with onions, tomatoes and chutneys to prepare a crunchy bhel.

The latest addition reflects Amul's continued expansion in the protein-focused food segment, where it has been introducing products across dairy, beverages and packaged foods. The cooperative entered the high-protein direct-to-consumer category in 2022 with products such as high-protein paneer and dahi.

Since then, its portfolio has grown to include high-protein lassi, buttermilk, milkshakes and whey protein. The company has also introduced high-protein milk and mango kulfi as part of its efforts to expand its offerings for consumers seeking protein-rich food options.

In April 2025, Amul introduced high-protein mango kulfi, containing 10 g of protein and 57 calories per 60 g pack. The product was priced at Rs 40. At the time, managing director Jayen Mehta had indicated that the cooperative was exploring additional protein-focused products, including snacks.

With High Protein Cubes, Amul is extending its protein portfolio beyond conventional dairy products and beverages into the ready-to-eat savoury snacks category. The move adds another format to its growing range of protein-based offerings as the company explores opportunities in India's functional food and high-protein packaged food market.

Skechers has expanded its Aero Series running shoe collection in India for the Autumn/Winter season, introducing new colourways of its Aero Burst model along with additional performance footwear options for men and women. The expanded portfolio builds on the series' India debut in September 2025 and adds to the brand's running footwear offering in the country.

The latest expansion comes as India's running season gets underway, with an increasing number of consumers exploring running as part of their fitness routines and looking for footwear suited to different training needs. Through the Aero Series, Skechers aims to offer performance-focused running shoes that combine cushioning, support, stability and durability.

The Aero Burst remains the centrepiece of the collection, with the latest colourways extending the model's availability in the Indian market. Designed for long-distance running, the shoe incorporates several technologies intended to support runners during extended training sessions. Its Hyper Burst Ice midsole foam provides cushioning, while the carbon-infused H-Plate is designed to facilitate smoother transitions during running.

The model also features Skechers Arch Fit technology, which provides underfoot support, along with Goodyear Performance Outsoles aimed at delivering stability and durability. The combination of these features positions the Aero Burst within the brand's performance running footwear portfolio, catering to consumers looking for support during longer distances.

Alongside the Aero Burst, the expanded Aero Series includes three additional models: the Aero Tempo, Aero Spark and Aero Razor. The additions provide runners with a wider selection of performance-oriented footwear, while the dedicated range for men and women broadens the collection's appeal across consumer segments.

With the expanded collection, Skechers is continuing to build its presence in India's running footwear segment. The brand's latest offering focuses on providing consumers with multiple options across its Aero range as interest in running and organised fitness activities continues to create opportunities for specialised sports footwear.

The Skechers Aero Series is now available at the brand's retail stores across India and through its official website, skechers.in.

Marks & Spencer (M&S) has introduced its first-ever festive fashion collection, titled Your Time to Shine, featuring occasionwear for the upcoming festive season. The collection spans womenswear and menswear, bringing together seasonal colour palettes, statement designs and silhouettes suited to different celebrations.

The range combines earthy shades with brighter festive colours, offering clothing options for occasions ranging from daytime gatherings to evening events. The menswear selection includes jackets and shirts in seasonal hues, while the womenswear portfolio features dresses designed to transition from daytime occasions to evening celebrations.

With a focus on combining festive styling with everyday comfort, Your Time to Shine features versatile wardrobe options alongside statement pieces. The collection aims to cater to consumers looking for clothing that balances contemporary fashion with functionality during the festive period.

In India, M&S operates more than 85 stores, offering apparel and beauty products to consumers. The introduction of the festive collection further expands the retailer's seasonal fashion portfolio in the country, targeting demand for occasionwear and contemporary festive clothing.

Sustainability and responsible sourcing also form part of the company's product strategy. According to M&S, all the cotton used in its clothing is now sourced through more sustainable channels, including the Better Cotton Initiative (BCI). The retailer also incorporates Fairtrade, organic and recycled cotton into its apparel collections.

The company has outlined additional measures concerning the sourcing of raw materials across its product categories, including animal-derived materials. As part of these efforts, M&S has discontinued the use of angora and alpaca across all its products.

Through Your Time to Shine, Marks & Spencer is expanding its festive fashion offering in India, with a collection that brings together occasionwear, seasonal colours and adaptable designs across its menswear and womenswear categories.

Casio Computer Co., Ltd. has introduced the CMK-100, a lightweight mechanical watch designed to offer comfort, durability, and clear time visibility. The new timepiece features an automatic movement and is intended for varied settings, including everyday wear, professional environments and outdoor activities.

The CMK-100 has been developed to address growing consumer interest in mechanical watches while incorporating features suited to regular use. Its lightweight construction and focus on readability are central to the watch's design, making it suitable for extended wear.

The watch features a titanium case that reduces weight and provides a comfortable fit throughout the day. Both the case and bezel come with a hairline finish, giving the metal surface a textured appearance. The dial uses a matte finish to reduce light reflection and improve visibility.

For enhanced readability, the timepiece features raised indexes coated with multiple layers of phosphorescent paint. These markings create a contrast against the dial and help users read the time in low-light conditions as well as under different lighting environments.

The CMK-100 also comes with 10-bar water resistance, making it suitable for everyday activities and outdoor use. The watch is powered by an automatic movement manufactured in Japan.

The launch reflects Casio's broader approach to developing timepieces that combine functional features with distinctive design elements. Guided by its corporate purpose, "Through the power to put wonder at hand, bring new levels of joy to lives one by one", the company aims to create products that offer consumers more than basic timekeeping functionality.

Casio stated that it will continue to explore new watch functions and design approaches, focusing on delivering varied wearing experiences and opportunities for consumers to discover new aspects of its timepiece portfolio.

Forevermark Diamond Jewellery, from De Beers Group, has named Princess Gauravi Kumari of Jaipur as the face of its latest festive campaign, titled This One’s for Me. The campaign encourages women to celebrate individuality and personal milestones by choosing jewellery for themselves, placing self-expression at the centre of festive dressing.

The campaign film features Princess Gauravi Kumari showcasing her interpretation of festive fashion, bringing together traditional influences and contemporary styling. Through the campaign, the brand highlights the idea of women selecting jewellery based on their personal preferences and celebrating meaningful occasions on their own terms.

Shot against Jaipur's cultural and architectural backdrop, the film showcases Princess Gauravi Kumari wearing Forevermark Diamond Jewellery across different festive settings. The campaign reflects changing consumer preferences, where women continue to embrace traditional elements while incorporating their individual styles into festive fashion.

The campaign also highlights the brand's natural diamond portfolio, with each diamond selected for its rarity and responsibly sourced origins. Every diamond carries a unique inscription that serves as an authenticity identifier. The collection includes solitaire pieces for significant milestones, everyday jewellery designs, gifting options and creations suited to festive occasions and family celebrations.

Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India Pvt. Ltd. said, “Festivals have always been a time when heritage, family and personal expression come together. The way we celebrate may change, but the meaning behind these moments continues to remain important. With Princess Gauravi Kumari, we wanted to reflect this balance and a strong connection to heritage, interpreted through a contemporary point of view. Her association with Jaipur brings this thought to life in a very natural way. For Forevermark Diamond Jewellery, natural diamond jewellery has always been about marking the moments that matter, with pieces that can carry meaning across generations while still feeling relevant to the woman wearing them today.”

Princess Gauravi Kumari of Jaipur shared, “For me, style has always been a form of self-expression. The festive season is a wonderful time to celebrate traditions while making them your own. Growing up in Jaipur has given me a deep appreciation for heritage, craftsmanship and the stories behind the things we wear. Forevermark Diamond Jewellery reflects this beautifully, bringing together timeless natural diamonds with contemporary elegance. I am delighted to be part of a campaign that celebrates personal style, individuality and the meaningful moments that make the festive season so special.”

Through the campaign film, Forevermark brings together Princess Gauravi Kumari's personal approach to festive styling and Jaipur's cultural heritage. The narrative focuses on how women are adapting traditional festive dressing through individual fashion choices, jewellery selections and personal celebrations.

Organic India, a Tata Consumer Products brand, has expanded its product portfolio with the introduction of a Certified Organic Nuts & Seeds range in India. The new offering includes three varieties of nuts, Almonds, Cashews and Walnuts, along with six seed variants: Chia, Flax, Pumpkin, Sesame, Sunflower and Watermelon.

The range has been introduced under the proposition ‘Pure Taste. Just as Nature Intended.’, with a focus on certified organic sourcing, ingredient quality and natural taste. The company aims to extend its presence beyond its existing product categories into the everyday nutrition segment by offering consumers more options for incorporating organic ingredients into their diets.

The nuts and seeds are sourced with an emphasis on their growing conditions, handling, and quality standards. The products undergo a comprehensive 267-pesticide residue test, along with applicable organic certifications and other quality assessments.

The new portfolio has also been designed to support regular consumption. Consumers can include the products in their daily diets as standalone snacks or use them in breakfast preparations, salads, smoothies, and other meals. The packaging has been developed with convenience and everyday usage in mind.

Sharat Verma, President – Packaged Beverages & Organic India, Tata Consumer Products said, “Consumers increasingly want food that is not only better for them, but also closer to how nature intended it to be. With our new Certified Organic Nuts & Seeds range, we are bringing together authentic taste, organic integrity and the quality standards that consumers associate with Organic India. Our ambition is simple: to allow people to enjoy the natural taste of nuts and seeds with greater confidence in what they are choosing. Organic India has always stood for a more mindful relationship with what we consume. Nuts and seeds are a natural extension of that philosophy because they are simple, nutritious, and increasingly part of everyday routines.” 

Sachin Tendulkar commented, "It is important for everyone to know where our food comes from and how it is grown. What has drawn me to Organic India is its commitment to integrity, and the way the team strives to translate promises into action. With the launch of its Certified Organic Nuts and Seeds range, Organic India is bringing that same philosophy to foods we enjoy every day."

The Certified Organic Nuts & Seeds range will initially be available through leading e-commerce platforms, the brand's direct-to-consumer (D2C) website and Organic India's exclusive brand outlets. The company plans to extend distribution to modern trade and general trade channels in subsequent phases.

Lenovo has rolled out a new campaign for its Idea Tab Pro Gen 2, featuring actor Abhay Varma in a film inspired by the theatrical style of Broadway musicals. The campaign highlights how the tablet fits into the everyday routines of consumers balancing professional responsibilities, academics, and personal interests.

Developed by Kinnect, part of Omnicom Advertising India, the campaign builds on Lenovo's ‘Damn the Odds’ brand platform. It focuses on individuals managing multiple commitments while remaining equipped to seize emerging opportunities.

The campaign film follows Abhay Varma through a series of activities during a busy day. Using theatrical transitions, music and choreographed movement, the narrative captures the different roles and responsibilities he takes on. Lenovo's Idea Tab Pro Gen 2 remains an integral part of the storyline, highlighting its relevance across different aspects of everyday life.

The campaign also marks Kinnect's first integrated mainline advertising initiative for Lenovo. The agency has managed the entire campaign process, covering strategy, creative development, talent management, production, offline activations and the integrated rollout.

Currently visible across retail touchpoints, the campaign is also scheduled to extend to television, taking the brand's communication to a wider audience.

Chandni Shah, CEO, Kinnect & 22feet, said, “As the tablet category continues to grow, the opportunity for Lenovo was not just to stand out, but to build stronger brand distinctiveness in an increasingly competitive market. With ‘Damn the Odds’, we wanted to move beyond conventional technology advertising and create a fresh, memorable expression of the brand for a new generation of consumers. ringing together the theatrical energy of a Broadway-inspired musical with Abhay Varma’s contemporary appeal gave us a distinctive creative language, while keeping the product central to the story. This campaign is also an important milestone in our partnership with Lenovo, marking Kinnect’s first integrated mainline campaign for the brand and reflecting the breadth of what we can now build together across platforms and touchpoints.”

The Idea Tab Pro Gen 2 is equipped with features such as hybrid AI capabilities, Smart Reader functionality, keyboard and stylus compatibility, and extended battery life. Through the campaign, Lenovo aims to strengthen the product's positioning among consumers looking for technology that supports multiple everyday requirements.

Mattel's Barbie brand has rolled out a global campaign titled ‘Barbie Is Moving’ to promote its new Barbie DreamHouse through retail collaborations, consumer experiences and a series of activations across international markets. The campaign features a dedicated 26-foot pink truck touring the US until November, with planned stops in New York City, Dallas and Los Angeles.

The mobile experience allows visitors to step inside the truck, receive fashion advice, and participate in a prize giveaway. The rewards will vary and will be distributed while supplies last, adding an interactive element to the campaign's consumer engagement strategy.

As part of the initiative, Barbie has partnered with Pinterest to introduce a themed experience within the platform's Restyle tool, powered by Pinterest Intelligence. Users can upload photographs of their rooms and explore redesigned interiors inspired by visual references from Barbie's official Pinterest profile. The feature is available exclusively on Pinterest for a limited period.

Mattel has also collaborated with Canva to introduce a collection of ‘Barbie Is Moving’ templates. The offerings include moving checklists and party invitations, allowing users to incorporate the campaign's theme into their personal planning and celebrations.

Beyond the US, the campaign is extending to several international markets, with activations scheduled from summer through fall. In the UK, the initiative includes a Barbie DreamHouse listing on property platform Rightmove. In Spain, Barbie has partnered with Fotocasa for a campaign featuring a down-payment giveaway. Other activities include a photo pop-up in Canada and a life-size DreamHouse experience in Mexico City, along with additional partnerships in Turkey, France and the Netherlands.

The campaign also incorporates a social impact initiative, with Barbie contributing to Habitat for Humanity International through its Barbie Dream Gap Project.

The global campaign coincides with the introduction of the 2026 Barbie DreamHouse, which Mattel describes as its most customisable version to date. The new model features a three-storey main house and an additional movable structure that can be connected through a bridge. It comes with more than 65 storytelling accessories and a functional elevator designed to accommodate wheelchairs.

In the US, the 2026 Barbie DreamHouse is available through Amazon, Walmart, Target, and the Mattel Shop, extending the brand's retail presence across major shopping platforms.

The Face Shop has rolled out its festive campaign, ‘Glow Before You Go’, encouraging consumers to make skincare an essential part of their festive preparations rather than treating it as a last-minute step before applying makeup or choosing an outfit.

The campaign brings Korean skincare routines into the context of India's festive celebrations, including pujas, Diwali gatherings and festive parties. Through a social media initiative built around the line ‘Before I go to the puja, glow’, the brand is inviting creators and consumers to share their festive plans alongside their skincare routines.

The campaign is being promoted through a hero film, influencer-led content and social media engagements, supported by an on-ground retail activation. The Face Shop is also collaborating with influencers, dermatologists and makeup artists to highlight the role of skincare in an overall beauty routine.

As part of the initiative, the brand has set up a month-long pop-up at Terminal 2 of Mumbai Airport, where travellers can explore and purchase products from its Korean skincare portfolio.

Festive beauty conversations in India usually start with the outfit and the makeup, and skincare gets squeezed in at the end, if at all. We wanted to reverse that order. Skincare is not the finishing touch; it is the foundation everything else sits on, and the best festive look is one that begins with healthy skin. For us, the real opportunity is to turn a last-minute scramble into a ritual people look forward to, and that is what ‘Glow Before You Go’ is about.” shared Aashriya Sharma, Head of marketing, The Face Shop.

The campaign will continue across digital platforms and through the Mumbai Airport pop-up throughout the festive season.

Zomato has rolled out its digital-first Diwali campaign, ‘Have a WOW Diwali’, featuring actor Saif Ali Khan. The campaign highlights food hampers as a festive gifting option, with a film developed by the company's in-house team.

The campaign film draws a contrast between conventional Diwali gifts, including towels, bedsheets, soaps and crockery, and hampers filled with food. In the film, Khan responds with a restrained ‘WOW’ while receiving a series of familiar festive presents. His reaction changes when a Zomato delivery partner arrives with a Diwali hamper.

Sahibjeet Singh Sawhney, Marketing Head, Zomato said, "Nothing beats a hamper from a mithai shop, bakery, or restaurant for Diwali. This festive season, we’re super stoked to be collaborating with the incorrigible Saif Ali Khan to bring that truth home – in a way that only Saif can."

Alongside the campaign film, Zomato is promoting its Diwali hampers through influencer collaborations. Content creators are showcasing the food-focused gifting options as part of the company's festive marketing campaign.

Under the initiative, Zomato customers can select curated Diwali hampers from participating restaurant partners. The available options include mithai, assorted treats, desserts, and chocolates, offering customers a range of food-based gifting choices for the festive season.

The campaign film is available on Zomato's official Instagram and YouTube pages.

Helios Luxe, the luxury watch boutique chain from the House of Titan, has partnered with actor and producer John Abraham for its new campaign, ‘Stories That Deserve Your Time’. The initiative aims to highlight the ideas, philosophies, and design principles behind the watch brands available at the retailer, moving beyond conventional product-focused communication.

As part of the campaign, Abraham will narrate a series of films exploring the identities and philosophies of different watch brands. The content will subsequently extend to themes such as watch design, horology, and brand heritage, offering audiences a closer look at the craftsmanship and thinking behind the timepieces.

Rahul Shukla, Vice President and Chief Sales and Marketing Officer, Watches Division, Titan Company said, “Time is the one luxury none of us can buy more of, so anything that asks for it had better be worth it. That’s the promise behind this campaign. Most people look at a watch and ask what it does. We wanted to turn that question around. What does it stand for? What’s the story behind it? And perhaps, what part of that story do I identify with? Every brand at Helios Luxe was born out of a conviction. A rebel’s streak, a love for the ancient, a refusal to play by the rules, and the ambition to build in India for the world. Each has a story that goes beyond the product, rooted in an idea that someone believed in enough to bring to life. And here’s the thing: you’ll rarely find these stories written on the dial. They hide in the details. In a hand-painted dial, an unexpected crown, or a mechanical calibre revealed only when you turn the watch over. Once you know where to look, every watch invites you to discover something more, and each brand reveals a world of craftsmanship and imagination worth every second of your time. John was the natural choice to tell these stories. He loves machines, understands engineering, and knows that what’s inside matters just as much as what you see.”

John Abraham shared, “I’ve always been fascinated by what makes a machine tick. You look at a watch and see its design, but inside it is a world of engineering, precision, and thought. The more you understand how it works, the more you appreciate the people and ideas behind it. That’s what draws me to Helios Luxe. Each brand has its own point of view, its own way of bringing design and engineering together. I’m looking forward to discovering what makes each one distinct and sharing those stories with people. A watch tells time, but it can also tell you a lot about the mind that made it.”

The campaign will be rolled out through multiple films, beginning with lead videos that establish its storytelling format. These will be followed by individual brand films highlighting the philosophies and identities of the featured watchmakers, before exploring specific aspects of their design, horology, and heritage.

Swiss luxury watchmaker Blancpain has introduced two new watch collections, Lady B and the latest Villeret models, expanding its mechanical watch portfolio. The launch includes Lady B, a spherical timepiece marking the 70th anniversary of the brand's Ladybird collection, alongside new Villeret models featuring updated case sizes and designs.

Founded in 1735 in the Swiss village of Villeret, Blancpain has maintained its focus on mechanical watchmaking and has never produced a quartz watch. The latest additions reflect the brand's continued emphasis on traditional watchmaking, combining its heritage with contemporary designs.

The Ladybird collection was developed under the leadership of Betty Fiechter, who became the first woman to lead a Swiss watchmaking house. She joined Blancpain as an apprentice at the age of 16 and later became the first woman to own and lead a Swiss watch manufacturer. Alongside her nephew Jean-Jacques Fiechter, she helped establish two of the brand's significant collections: the Fifty Fathoms in 1953 and the Ladybird in 1956.

Marking seven decades of the Ladybird collection, Blancpain has introduced Lady B, a compact mechanical watch inspired by the rounded designs of the 1950s. Measuring 19 mm in diameter, the spherical watch features a polished case designed to sit in the palm of the hand. Its construction omits conventional lugs and visible strap attachments, with a double-tour leather strap passing directly through the case and wrapping around the wrist. The model is available in stainless steel and 18-carat red gold.

The launch also includes new additions to the Villeret collection, which traces its roots to 1983. That year, Blancpain introduced a 34 mm complete calendar moon-phase watch at a time when quartz technology was gaining ground across the watch industry.

The latest Villeret Ultraplate is now available in a 38 mm case alongside the existing 40 mm version. Customers can choose between stainless steel and 18-carat red gold models. The collection also includes the Villeret Phases de Lune in a 29.2 mm case, featuring a gold moon against a blue ceramic background and a diamond-set bezel.

Marc A. Hayek, President and CEO, Blancpain said, “The Villeret has always expressed its character through restraint rather than display.”

Arun Bhutani, Blancpain Brand Manager for India, was present at the launch event, highlighting the brand's focus on the Indian market and its community of luxury watch collectors.

The introduction of Lady B and the new Villeret models adds to Blancpain's presence in India, where the brand operates through selective distribution. The new watches cater to different consumer preferences, from the jewellery-inspired design of Lady B to the understated styling of the Villeret collection.

Mars has introduced its Celebrations chocolate gifting range in India, bringing together miniature versions of Snickers, Galaxy, Bounty and Twix in assorted gift packs. The launch expands the company's presence in the country's chocolate gifting segment ahead of the Diwali festive season.

First introduced globally in 1997, Celebrations is entering the Indian market with two gift-pack formats. While the initial rollout coincides with Diwali, the range is also positioned for other gifting occasions, including Christmas, Raksha Bandhan and Valentine's Day.

The Celebrations Flip Box is priced at Rs 270 and contains 12 treats weighing a total of 130 grams. The Celebrations Flat Box, priced at Rs 500, includes 20 treats weighing 225 grams.

Arijit Sengupta, Growth Director, Mars Snacking said, "Diwali is a festival that brings people together and celebrates the joy of sharing meaningful moments with loved ones. While traditional gifting has always been an integral part of the season, consumers today are increasingly looking for gifts that are both thoughtful and universally loved. With Celebrations, Mars is bringing together four of the world's most-loved chocolate brands, Snickers, Galaxy, Bounty, and Twix, in one beautifully curated gift pack designed to elevate festive gifting. The idea is simple: gift your favourites, their favourites. While Diwali marks the beginning of this journey, Celebrations is designed for every occasion worth celebrating, from Rakhi and Christmas to Valentine's Day and countless everyday moments of connection."

The two gift-pack formats will be available through quick-commerce platforms such as Blinkit, Zepto, Instamart and BigBasket. The company will also distribute the products through select modern trade retailers, including Lulu, Nesto, SPAR and Spencer's.

With the introduction of Celebrations, Mars is expanding its offerings in India's assorted chocolate gifting category, bringing multiple brands under one product range. The move adds a dedicated gifting format to its existing portfolio of individual chocolate brands and broadens its presence across festive and everyday gifting occasions.

Zed Black Agarbatti, the prayer essentials and fragrance brand owned by Mysore Deep Perfumery House (MDPH), has unveiled a new festive television commercial under its ‘Prarthna Hogi Sweekar’ campaign, marking the 10th year of its association with cricketer MS Dhoni. Centred on the theme ‘Ek Naye Kal Ki Umeed’, the campaign highlights the hopes and aspirations that people express through prayer.

The television commercial portrays people praying for different aspects of life, including the country's development, peace and happiness within families, better health, prosperity and a brighter future for their loved ones. Despite the differences in their prayers, the film brings these aspirations together through a shared desire for a better tomorrow.

MS Dhoni appears in the commercial praying alongside the people featured in the film. The advertisement concludes with Zed Black 3-in-1 Premium Agarbatti and the campaign message ‘Prarthna Hogi Sweekar’.

The campaign marks a decade of Zed Black's association with Mahendra Singh Dhoni, a partnership that the company says has contributed to its consumer connect across generations and regions. Over the years, the brand's television commercials have featured Dhoni in different avatars, including a retro Indian cricket jersey look and a Guruji character.

The latest campaign continues the association while reflecting the brand's positioning in the prayer essentials and fragrance categories. It also forms part of the company's efforts to strengthen its presence as a national consumer brand with an expanding fragrance portfolio.

Ankit Agrawal, Director, Mysore Deep Perfumery House said, “Prayer is deeply personal, but the hope behind it is universal. Through ‘Ek Naye Kal Ki Umeed’, we wanted to capture the different things people pray for, from the progress of the country to peace and happiness within their families, while bringing them together through one shared emotion, i.e hope for a better tomorrow. MS Dhoni’s presence makes this thought even more relatable, allowing us to tell a simple story that can resonate with households across India.”

Anshul Agrawal, Director, Mysore Deep Perfumery House shared, “The festive season is an important period for the prayer and fragrance category, with consumers increasingly looking for differentiated products and richer experiences around their rituals. This year, we have built our festive strategy around ‘Prarthna Hogi Sweekar’, supported by a wider portfolio and a strong media play. The decade-long association with MS Dhoni brings familiarity and emotional connect with the consumer base. “

Anand Oberoi, Managing Director, Oberoi IBC stated, “For over a decade, we have had the privilege of shaping Zed Black’s journey with MS Dhoni, and ‘Prarthna Hogi Sweekar’ has remained a powerful thought at the heart of the association. This campaign takes that belief a step further by bringing alive the many prayers people make for a better tomorrow. Different prayers, different hopes, but one shared belief that every heartfelt prayer will be heard. That is the emotion we wanted Dhoni to bring alive on screen.”

Conceptualised by Oberoi IBC, the television commercial is the central element of Zed Black Agarbatti's festive marketing campaign. The MS Dhoni-led advertisement will be supported by a 360-degree media rollout spanning television, over-the-top (OTT) platforms, print and YouTube, extending the campaign's reach across traditional and digital channels.

Nike is set to introduce Vegam Run, its first running shoe designed specifically for India, on November 1. Priced at Rs 3,795, the footwear is developed for running and everyday movement, targeting consumers looking for comfort and versatility in their daily activities.

The company developed Vegam Run based on insights gathered from runners across India, including their running habits, training routines, and daily movement. The shoe combines cushioning, breathability, and durability, with Nike positioning it as an accessible option for consumers entering the running segment as well as those seeking footwear for regular use.

Vegam Run features an engineered mesh upper, Full-Length Foam cushioning and a textured rubber outsole. The design also incorporates perimeter rubber to improve durability and pull tabs to make the shoe easier to wear.

Deepa Ramprasad, Senior Director of Nike Road Running Footwear said, “Our ambition with the Vegam Run was simple: honor the voice of the runner in India and build what they need. The result is a shoe that brings Nike Running, cushioning, comfort, and versatility to more athletes while reflecting our long-term commitment to growing sport in India.”

The footwear will be available in colourways inspired by India. One of the designs, the After Dark Tour colourway, is associated with the Mumbai stop scheduled for December.

Tarundeep Singh, General Manager, Nike India shared, “There’s an incredible energy around running in India today, with a new generation embracing movement in ways that are deeply personal, expressive and community-driven. Vegam Run is an invitation to running for more athletes in India and around the world. This new innovation represents our commitment to serving a broader spectrum of athletes, from those taking their first steps into sport to lifelong runners."

According to Nike, the development process moved from the initial design brief to a confirmed product in 55 days, with the entire journey from concept to launch taking approximately five months. The company's product, marketplace, and manufacturing teams collaborated to bring the shoe to market.

Vegam Run will be available in India from November 1 through Flipkart and select retail outlets.

Contemporary fine jewellery brand UNTAME has made its debut in India, introducing a portfolio of more than 1,000 designs that combine traditional jewellery-making expertise with contemporary aesthetics. Led by Simoni and Sayam Shah, the brand focuses on versatile diamond jewellery designed for everyday wear and individual expression.

Built on more than five decades of jewellery expertise, UNTAME aims to address changing consumer preferences, as fine jewellery increasingly becomes part of everyday dressing rather than being reserved for weddings, festivals and other special occasions.

The brand's collection includes delicate necklaces, understated earrings and minimalist designs that can be layered and styled with different outfits. Its offerings span chains, signets, tennis bracelets and necklaces designed for stacking and layering, bringing together versatility and contemporary design.

UNTAME combines traditional craftsmanship with modern manufacturing techniques, including 3D printing, laser work, stamping and channel-setting, alongside hand-finishing. The approach brings established jewellery-making knowledge together with technology to develop designs for consumers seeking contemporary fine jewellery.

With more than 1,000 designs, the brand offers both everyday essentials and statement pieces. It also provides customised jewellery, with an estimated turnaround time of four to six weeks, alongside ready-to-ship products.

The brand's portfolio includes collections catering to different style preferences. The HEIR collection features distinctive designs intended to add character to everyday outfits, while the Hip Hop collection focuses on bold, unconventional and contemporary jewellery styles.

For the festive season, UNTAME has introduced its Diwali collection, drawing inspiration from the four suits of a deck of cards: Hearts, Diamonds, Clubs and Spades. The collection adopts a playful design approach to festive jewellery.

The brand's philosophy centres on making fine jewellery a part of everyday life rather than reserving it for special occasions. UNTAME's positioning reflects a shift in jewellery consumption, with consumers increasingly exploring designs that can be worn across different settings and styled according to personal preferences. The brand aims to make diamond jewellery more accessible for everyday use through versatile designs that combine craftsmanship with contemporary styling.

With its India debut, UNTAME is entering the fine jewellery market with a focus on everyday luxury, customisation and individual expression.

Rare’Z by The House of Rare has introduced Montare, a footwear collection designed to bridge the gap between formal shoes and sneakers. The collection combines a tailored appearance with the comfort of everyday footwear, offering an alternative to conventional formal styles.

Montare features flat soles, streamlined proportions, and soft leather construction. The collection focuses on clean silhouettes and material quality, positioning sneakers as an option for occasions that call for a more refined look without compromising on everyday comfort.

The designs incorporate soft leather intended to mould to the foot for a GLOVE-LIKE fit, along with breathable construction to support extended wear. Elastic laces and flexible collars provide a secure fit while enabling SLIP-ON functionality. The collection places emphasis on the relationship between material, fit and silhouette, with each design element serving a functional or aesthetic purpose.

A key design feature is a motif derived from Montare’s logo, which serves as a signature across the collection. The detailing reflects the collection's focus on proportion and the smaller design elements that distinguish each style.

The Montare range includes four variants: K and K7 for men, and Q and Q7 for women.

The K and Q variants feature flatter toe shapes and streamlined profiles, complemented by stylised R panels. In contrast, the K7 and Q7 styles have rounded toes and gathered elastic collars, creating a softer silhouette. Selected designs also feature subtle debossed branding and metal lining trim. The Q and Q7 variants offer two lace options, including printed laces.

The collection's colour palette includes muted neutrals, earthy shades and more expressive colours, allowing the silhouettes and detailing to remain central to the designs.

Manish Poddar, Founder and Creative Director, The House of Rare and Rare’Z said, “Good design is as much about what you choose to leave out as what you choose to put in. With Montare, the intention was to find the right balance in proportion, to give each silhouette its own character without overworking it. I’m particularly interested in how a small shift in shape or a detail that might seem incidental can change the entire personality of a shoe. That is where the design comes alive - when every decision feels deliberate, but the end result feels instinctive.”

With Montare, Rare’Z is addressing the growing overlap between formal and casual footwear through designs that combine structured silhouettes with the practicality of sneakers. The collection reflects a shift towards versatile footwear that can accommodate different dressing preferences and occasions.

Men's grooming brand Gillette has partnered with actor Abhay Verma to highlight its shaving products and connect with younger consumers. The association brings together the brand's focus on shaving technology and Verma's growing popularity among audiences through his work in films and OTT projects.

The partnership was announced at P&G Loop, P&G India's creator collective that brings creators, media professionals, experts and cultural voices together to discuss the science, innovation and product development behind its brands. The event brought together thousands of creators and showcased innovations from P&G's portfolio, including Gillette's premium shaving range and the Gillette Mach3.

Verma, who has appeared in films and digital entertainment projects, has established a growing presence among younger audiences. Through the association, he will represent Gillette's focus on grooming and personal confidence.

The partnership also puts the spotlight on the Gillette Mach3, which features a 3D Flexi Head designed to follow facial contours, three anti-friction blades, and a metallic handle for grip and control. The brand states that the flexible head adapts to the curves of the face to provide a 100 percent smooth and comfortable shave, including around difficult areas such as the neck and chin.

Abhay Verma said, “Grooming is an important part of feeling confident and putting my best self forward. What stands out to me about Gillette is its 125-year legacy of engineering and how it continues to bring technology into everyday grooming. When it comes to my personal style, I’ve always preferred keeping things simple and sticking to a clean-shaven look because it feels natural and comfortable for me. And as I’ve become an actor, I’ve also become more particular about what I use and who I trust when it comes to my skin. I only trust the best, which is why I choose Gillette Mach3. It fits naturally into my routine and gives me the smooth, comfortable shave I look for when I want to maintain a clean, sharp look. I’m excited to be associated with a brand that has consistently helped men feel confident in their own skin, true to its philosophy, ‘The Best a Man Can Get".

Gillette continues to focus on product engineering and shaving performance as part of its approach to the men's grooming category. Its association with Verma reflects the brand's efforts to combine its product portfolio with contemporary cultural relevance and reach a younger consumer base.