Pomelo, Chupa Chups Enter into Special Collaboration

Godrej Consumer Products’ mosquito repellent brand Goodknight has unveiled a new television campaign for Goodknight Flash, focusing on the product’s claim of eliminating mosquitoes within six minutes.

Conceptualised by Lightbox, the company’s in-house creative studio, the campaign film centres on a father who learns that his wife and sleeping baby will be home in six minutes. As he hurriedly prepares the child’s room, his daughter reminds him that the mosquitoes need to be gone before they arrive. He then switches on Goodknight Flash, highlighting the product’s rapid-action proposition.

The campaign is based on insights from a study that found 55 percent of parents believe mosquito bites and buzzing contribute to poor sleep quality among children.

Neeraj Senguttuvan, Head of Marketing – Home Care, Godrej Consumer Products said, “Goodknight is committed to easing consumers’ lives from the impact of mosquitoes, whether through the diseases they spread or the discomfort they cause. Goodknight Flash, powered by its superior RNF Formula, is among the most efficacious and powerful liquid vapourisers in the country today, delivering mosquito protection. With this campaign, we have further simplified the proposition for consumers by clearly quantifying the impact and efficacy of Goodknight Flash. Through this strong six-minute protection promise, we aim to drive deeper market penetration and reinforce consumer trust in the category.”

Gaurav Kumar and Shalini Avadhani, Chief Creative Officers at Lightbox, shared, “We often romanticise the hard labour of parenting. We wanted to challenge that norm. Goodknight Flash works in six minutes, and that ease is the point. Caring for those you love should feel simple. The trying father has always lived at the heart of the Goodknight universe. This film just lets him win a little faster.”

Through the latest campaign, Goodknight aims to reinforce awareness around the product’s efficacy while highlighting the role of mosquito protection in creating a comfortable sleeping environment for families.

Elite World Group (EWG) has partnered with Arval Cosmetici to launch an Elite-branded makeup line under a new global licensing agreement announced on June 11. The collaboration marks Elite’s entry into the cosmetics segment and expands Arval Cosmetici’s portfolio in beauty licensing and product development.

As part of the partnership, the companies will introduce Runway Essentials, a capsule makeup collection featuring four products across lips, eyes, and complexion categories. The collection is scheduled to debut in the fall season.

The products have been designed for both individual use and layered application, allowing consumers to create a range of looks from minimal to more defined styles. All products in the collection have undergone dermatological testing.

Founded in 1972, Elite has built its reputation as a global platform for model management and talent discovery. Arval Cosmetici, established in 1955, specializes in the research, development, and manufacturing of skincare and makeup products. The company operates dedicated research laboratories and a production facility in Sion.

Paolo Barbieri, Chief Executive Officer, Elite World Group said, "Our partnership with Arval represents a strategic milestone for Elite as we enter the beauty space with the same authority and vision that have shaped fashion and visual culture for decades. We are launching our makeup category alongside a partner whose scientific expertise, manufacturing excellence, and commitment to quality align perfectly with our values."

Luca Mazzoleni, Chief Executive Officer, Arval Cosmetics added, "We are proud to embark on this collaboration with Elite, a brand synonymous with excellence and international vision. With Runway Essentials, we have transformed the strength of Elite's identity into a tangible beauty project built on formulation expertise, clear positioning and industrial excellence. This is the beginning of a long-term journey that we look forward to developing together."

The agreement reflects the companies’ plans to establish a long-term presence in the makeup category by combining Elite’s global brand recognition with Arval’s expertise in product formulation, research, and manufacturing. The collaboration also signals Elite’s broader expansion into the beauty sector through licensed product offerings.

Indian sneaker brand CHK has introduced STRIDE, its first sneaker silhouette, marking a significant milestone in the company's product journey. Designed for everyday wear, the new offering combines comfort, durability, and versatile styling, targeting consumers seeking functional footwear for daily use.

STRIDE features a low-profile design and is crafted using genuine Indian leather, suede, microfibre PU, and other premium materials. The sneaker has been developed with a wider fit to enhance comfort during extended wear, while maintaining a clean and understated aesthetic suitable for a variety of settings.

The collection is available in eight colour options, including neutral tones, monochrome variants, and bolder shades. According to the brand, each colourway has been designed to offer versatility across different occasions and seasons.

A key aspect of the launch is CHK’s manufacturing approach. Every pair of STRIDE sneakers is produced at the brand’s own facility, allowing it to oversee material selection, construction processes, and finishing standards. This level of control is aimed at ensuring consistency in quality and durability.

The launch of STRIDE also reflects CHK’s broader vision of building footwear products centred on comfort, craftsmanship, and longevity. As the brand’s inaugural sneaker silhouette, the product sets the foundation for its future offerings in the premium sneaker segment.

With STRIDE, CHK enters the market with a product designed to balance everyday practicality with premium materials and construction, while reinforcing its focus on creating footwear built for long-term use.

Fashion entrepreneur Masaba Gupta has joined Virat Kohli-founded One8, becoming the first Indian designer to collaborate with the sportswear and lifestyle brand. The partnership brings together two prominent Indian personalities from the worlds of fashion and sport, marking a new phase in One8’s efforts to expand its presence across culture, style and performance.

The collaboration comes at a time when One8, now operating under Agilitas, is pursuing its goal of building a globally recognized high-performance sports brand from India. The association also reflects the brand’s increasing focus on connecting with audiences beyond traditional sportswear through partnerships that blend fashion, entrepreneurship and culture.

Founded by Virat Kohli, One8 offers sportswear, apparel, footwear and accessories, with a focus on performance-led design and functionality. The brand has steadily expanded its footprint in the Indian sports and lifestyle market, positioning itself at the intersection of athletic performance and contemporary fashion.

As part of the collaboration, Masaba will feature in a campaign showcasing One8 footwear and accessories. The campaign highlights themes of individuality, ambition and self-expression, values that both the designer and the brand identify with.

Masaba Gupta said, “I’ve always been drawn to brands that have a clear point of view, and One8 is one of them. It’s built on ambition, discipline and the belief that you can keep pushing boundaries, values that resonate deeply with me. I’m excited to join the One8 family and be part of a brand that is shaping a new chapter for Indian sportswear and culture.”

The partnership represents an important milestone for One8 as it seeks to strengthen its cultural relevance and engage with a wider audience. Through the collaboration, the brand aims to align itself with individuals who have built distinct identities through their work and continue to influence contemporary culture in India.

With Masaba Gupta joining the One8 family, the brand is reinforcing its focus on celebrating ambition, innovation and excellence while expanding its influence across sport, fashion and lifestyle segments.

Specialty coffee brand Subko Coffee Roasters and Bakehouse has partnered with sustainable footwear label Thaely to launch Everyday Arabica, a limited-edition sneaker created using spent coffee grounds and recycled materials. The collaboration reflects the shared sustainability philosophies of both brands and highlights innovative approaches to waste reduction and circular design.

Known for repurposing coffee byproducts into value-added products such as cascara and artisanal tonics, Subko has long advocated for a circular approach to specialty coffee. With the launch of Everyday Arabica, the company is extending that philosophy beyond food and beverages into fashion.

At the core of the collaboration is the use of spent specialty coffee grounds generated through Subko’s daily operations. Working alongside Thaely, a sustainable footwear brand recognized for transforming discarded plastic waste into premium materials, the companies have incorporated the coffee grounds into the sneaker’s sole along with recycled rubber and plastic.

According to the brands, developing the material required extensive experimentation to ensure the visible coffee particles remained intact without affecting the shoe’s durability or performance. During the manufacturing process, the teams also discovered that the high concentration of coffee grounds retained a subtle aroma of freshly brewed Arabica coffee. The feature, initially unintended, was ultimately retained as part of the final design.

The sneaker’s design has been developed by Studio Substance, Subko’s in-house creative studio, drawing inspiration from the heritage of coffee culture across the Indian subcontinent.

The upper is crafted from Thaely’s signature recycled plastic material and features Subko’s diamond insignia. A multilingual design element highlights the word “Specialty” in Devanagari, Nastaliq, and Latin scripts, reflecting the linguistic diversity of the region. Additional design details include an illustration hidden beneath the tongue that traces the journey of a coffee bean from cherry to green bean.

Further reinforcing the sustainability narrative, the laces are made entirely from recycled plastic bottles, while the packaging has been created from recycled paper dyed using spent coffee grounds. The shoebox is also embedded with seeds, allowing consumers to plant it after use.

The Everyday Arabica sneaker will be released as a limited edition of 250 pairs across India and Dubai. Priced at Rs 8,500 in India and AED 450 in Dubai, the collection will be available exclusively through Subko’s official website for Indian customers, while Dubai consumers can purchase it in-store.

To showcase the craftsmanship and material innovation behind the collaboration, the sneakers will also be displayed at Subko’s Mary Lodge space in Bandra, Mumbai, and at Alserkal Avenue in Dubai.

With Everyday Arabica, Subko and Thaely are bringing together specialty coffee, sustainability, and contemporary design, transforming everyday waste into a collectible fashion statement that reflects both brands’ commitment to conscious consumption and material innovation.

Jewellery retailer Jos Alukkas has introduced its latest signature jewellery line, Ballé Collection, inspired by the elegance and artistry of ballet. The new collection aims to celebrate grace, resilience, and self-expression through a range of intricately crafted designs.

To support the launch, the brand has unveiled a campaign film titled The Ballet of Life, featuring actress Samyuktha. The film draws parallels between the discipline and perseverance required in ballet and the challenges individuals encounter in everyday life.

At the center of the narrative is Samyuktha, whose journey unfolds like a ballet performance. Through moments of uncertainty, setbacks, and personal struggles, she learns to regain balance and move forward with renewed determination. The film positions resilience and self-belief as key themes, reflecting the inspiration behind the collection.

The Ballé Collection features a range of necklaces, pendants, earrings, and rings designed with flowing forms and delicate detailing inspired by ballet movements. Crafted using diamonds and pink gemstones, the pieces incorporate curved silhouettes and cascading elements intended to evoke a sense of fluidity and poise.

John Alukkas, Managing Director, Jos Alukkas said, “The Ballé collection is one of our most anticipated launches from the brand. Our craftsmen have meticulously designed each piece to capture the fluidity and poise of the dance form. The versatile designs allow women to wear them effortlessly across different occasions while maintaining comfort and expressing their personal style. This exquisite ensemble is a tribute to women who continue to move forward in life, regardless of the obstacles they face. With this launch, Jos Alukkas reiterates its commitment to growth and innovation while staying deeply rooted in meaning.”

Anjo Jose Kandathil, Creative Director & Co-Founder at Toki shared, “From the very beginning, we wanted this to be more than a jewellery campaign. We noticed that people celebrate success, confidence and strength, but rarely the setbacks that come before them. That's what drew us to ballet. While ballet is admired for its grace, we were inspired by the discipline, resilience and determination behind it. Through The Ballet of Life, we wanted to celebrate women who continue to rise after every stumble, because confidence is built one step, one fall and one comeback at a time. The Ballé collection became a natural extension of that idea.”

With the launch of Ballé, Jos Alukkas continues to expand its portfolio of contemporary jewellery collections that combine craftsmanship with storytelling. The collection is now available across all Jos Alukkas showrooms as well as through the brand’s online store.

Campus Activewear has expanded its product portfolio with the launch of Élan by Campus, a new footwear range aimed at the emerging neo-casual segment. The collection is designed for consumers seeking a balance of style, comfort, and versatility, marking the brand’s entry beyond its core sports and athleisure categories.

To support the launch, the company has unveiled a new campaign titled "Most Elegant Man in Town", featuring actor Jim Sarbh. The campaign positions Élan as a footwear line for modern men who navigate multiple aspects of their personal and professional lives while prioritizing effortless style.

The new collection has been developed to cater to changing consumer preferences, particularly the growing demand for footwear that bridges the gap between formal and casual dressing. Campus said the range is intended to offer a sophisticated yet comfortable alternative to traditional formal shoes, suitable for occasions ranging from office meetings and business engagements to social gatherings and weekend outings.

The campaign film adopts a fashion-focused storytelling approach, portraying Jim Sarbh in a minimalist setting where the footwear becomes a reflection of different facets of his personality. Through cinematic visuals and contemporary styling, the film highlights themes of confidence, adaptability, and understated elegance.

The Élan collection includes a variety of footwear styles such as casual shoes, loafers, derby shoes, moccasins, and brogues, allowing consumers to choose from a range of options tailored to different occasions and fashion preferences.

Nikhil Aggarwal, Whole Time Director & Chief Executive Officer, Campus Activewear Ltd., said, "Élan by Campus marks an important step in our portfolio evolution and reflects our strategy of addressing emerging consumer needs through relevant product innovation. As the neo-casual category gains momentum, Élan strengthens our presence in a growing segment with a premium, versatile offering for aspirational consumers"

Jim Sarbh said, "What I like about Élan by Campus is that it approaches style in a way that feels effortless and authentic. It combines elegance, comfort, and versatility without being loud or overdone. For me, the right footwear has the ability to complete a look and add confidence in a subtle yet meaningful way, and that is what makes this association feel like a natural fit.”

The launch forms part of Campus Activewear’s broader strategy to strengthen its lifestyle positioning and connect with consumers through fashion-led narratives. The company is leveraging digital, social media, retail, and e-commerce channels, including Amazon and Myntra, to promote the collection and reach a wider audience.

Solitario has introduced the Divine India Collection, a new range of diamond-studded spiritual idols and collectibles inspired by Hindu deities. The collection was unveiled at an event in Pune that brought together cultural performances, technology, and product showcases, while also coinciding with the birthday celebrations of the company’s Founder and CEO, Ricky Vasandani.

The launch event featured a devotional music performance by Maithili Thakur and her Bhajan Party, who presented a selection of bhajans and Marathi devotional songs. The collection was revealed through a 3D presentation, showcasing creations inspired by Lord Ganesha, Lord Shiva, Lord Krishna, Lord Rama, and Lord Hanuman.

Among the key highlights was the Diamond Ganesha Murti, an 8 kg idol embellished with 1,489 Solitario Signature Diamonds with a combined weight of 124 carats. The piece was positioned as the centrepiece of the collection and drew significant attention during the event.

Alongside the collection, Solitario announced a customised service that enables customers to commission diamond ornaments for their existing idols. The service allows devotees to bring idols from homes, workplaces, or places of worship to Solitario stores, where artisans will create customised diamond embellishments tailored to each deity. The company also offers detachable diamond jewellery that can be used to adorn idols during festivals and special occasions and stored separately afterward.

Ricky Vasandani, Founder & CEO, Solitario said, "At Solitario, innovation has always been at the heart of everything we create. The Divine India Collection marks the beginning of a new chapter for us—one where devotion meets diamonds, tradition meets innovation, and timeless spirituality is celebrated through exceptional artistry.

Through this collection, we hope to offer meaningful expressions of faith through creations designed with care, reverence, and craftsmanship, while also bringing greater versatility to how these pieces can be cherished across festivals and special occasions. As spiritual gifting continues to evolve, we believe the collection will resonate with those seeking to celebrate devotion in a truly timeless way."

The launch comes as demand for spiritual gifting and premium collectibles continues to grow. With the Divine India Collection, Solitario is expanding its portfolio in the lab-grown diamond segment while introducing products that combine religious themes with fine craftsmanship.

Fabelle Chocolates, the premium chocolate brand from ITC Limited, has introduced a new 64 percent Dark Chocolate range as it looks to cater to growing consumer interest in richer cocoa flavours, ingredient transparency, and more conscious indulgence choices.

The new range is made using Ghana Origin Cocoa, a variety known for its aroma and flavour profile. According to the company, the chocolates are crafted using specific cocoa sourcing methods, ultra-fine particle size technology, and extended conching processes aimed at enhancing flavour, texture, and mouthfeel.

With dark chocolate gaining popularity among consumers, Fabelle’s latest offering includes a mix of dark chocolate bars and pralines designed to provide different flavour experiences. The range features Cranberry Noir, which combines dark chocolate with cranberry notes, and Orange Eclipse, which blends cocoa with subtle citrus flavours. It also includes a No Added Sugar Dark Chocolate Bar for consumers looking for a product focused on the natural taste of cocoa.

The portfolio has been further expanded with Dark Symphony, a box of 10 handcrafted pralines made without added sugar. The assortment includes ingredients such as almond, macadamia, pecan, hazelnut, and pistachio, offering a variety of flavour combinations built around dark chocolate.

Subash Balar, Business Head – Confectionery, Chocolates & Coffee, ITC Ltd. said, “The modern Indian consumer is rethinking indulgence, seeking greater transparency, balance, and choice without giving up on experience. This is evident in the rapid growth of dark chocolate in India, which industry reports indicate has more than doubled over the past five years, outpacing traditional milk chocolate. Alongside this, demand for no added sugar options continues to rise. Through Fabelle, we are shaping a more refined chocolate culture that reflects how consumers want to indulge today.”

The company said the launch aligns with its strategy of expanding premium chocolate offerings for evolving consumer preferences. The new Fabelle 64 percent Dark Chocolate range will be available through Fabelle boutiques in select cities and on the brand’s official website.

HELL ENERGY DRINK has expanded its product portfolio in India with the launch of the HELL ZERO range, a sugar-free energy drink line aimed at consumers seeking alternative beverage options. The company has also appointed Indian cricketer Renuka Singh Thakur as the face of the brand in the country.

The launch marks a new phase in HELL ENERGY DRINK’s India strategy as it looks to cater to changing consumer preferences. The HELL ZERO range is positioned as a sugar-free offering while retaining the taste profile associated with the brand’s existing products.

The range debuts with the HELL ZERO White Peach variant, featuring a peach-flavoured formulation. The company said it plans to introduce the HELL ZERO Classic variant in the near future, further expanding options within the portfolio.

Renuka Singh Thakur unveiled the HELL ZERO White Peach variant as part of the launch activities. The company said the association aligns with its focus on performance and consistency, values it believes are reflected in the cricketer’s sporting career.

Unnikannan Gangadharan, Director, HELL-ENERGY PRIVATE LIMITED said, “The launch of our Zero variant is a strategic milestone as we continue to strengthen our portfolio in India in line with the growing demand for better alternatives among consumers. At the same time, we are delighted to welcome Renuka Singh Thakur as the face of HELL ENERGY DRINK in India. Her commitment to excellence and performance perfectly aligns with our brand ethos, making this association both relevant and impactful.”

Renuka Singh Thakur said, “I am excited to partner with HELL ENERGY DRINK. As a professional cricketer, maintaining focus and consistency is essential, and it’s great to be associated with a brand that resonates with that mindset. The Zero Sugar variant is a great addition for consumers looking for premium taste without compromise.”

The company said the launch reinforces its focus on product innovation and portfolio expansion in India. HELL ZERO White Peach will initially be available exclusively through Blinkit, allowing consumers in key markets to access the product during the launch phase.

As part of the partnership, Renuka Singh Thakur will feature in upcoming marketing campaigns and brand initiatives aimed at strengthening the brand’s engagement with sports audiences and consumers across India.

Jewellery brand Tanishq has launched its latest campaign, ‘Souls in Symphony’, to showcase its Natural Diamonds collection. The campaign features actors Sushmita Sen, Ananya Panday, and Radhika Apte, and focuses on themes of friendship, shared experiences, and individuality.

Directed by Shoojit Sircar, the campaign film is set in a backstage setting and captures interactions between the three actors as they prepare for an event. Through conversations, humour, and everyday moments, the narrative explores contemporary relationships and companionship. A diamond necklace serves as a recurring element, moving between the three characters throughout the film.

Pelki Tshering, Chief Marketing Officer, Tanishq said, “At Tanishq, we have always celebrated the many facets of a woman’s journey and the relationships that shape her along the way. With Souls in Symphony, we wanted to spotlight a contemporary expression of sisterhood that is defined not by convention, but by shared values and mutual admiration. Today’s women are forging meaningful connections that transcend age, background, and life stages, creating spaces where individuality is celebrated and one another’s successes are amplified. This campaign reflects that evolving spirit of camaraderie, brought to life through Ananya, Sushmita, and Radhika, three women who embody authenticity and self-expression in their own distinct ways. We celebrate the idea that when women uplift one another, they shine brighter together.”

Shoojit Sircar said, “What stood out to me about Tanishq’s vision for Souls in Symphony was its simplicity and honesty. The idea was not to make a statement about relationships, but to observe them as they naturally unfold through shared moments, humor and unspoken understanding. As a filmmaker, I’m always interested in capturing the authenticity of human connections, and the chemistry between Ananya, Sushmita and Radhika made that possible in a very organic way. Through this film, we wanted to bring alive Tanishq’s celebration of sisterhood and modern-day camaraderie in a manner that feels intimate, relatable and true to life.”

The campaign also marks the introduction of the Tanishq Natural Diamonds collection, which features jewellery crafted using natural diamonds and gemstones across a range of designs.

Jewellery retailer GIVA has announced the return of its jewellery exchange campaign, ‘Artificial Do. Silver Lo’, which will be available across more than 350 exclusive brand outlets nationwide.

Scheduled to run from June 12 to July 12, 2026, the initiative enables customers to exchange old jewellery and receive a flat Rs 500 voucher for every piece submitted. The voucher can be redeemed on purchases from GIVA’s silver and gold jewellery collections. Customers can also avail discounts of up to 35 percent on silver jewellery and 5 percent on gold jewellery during the campaign period.

To create awareness around the initiative, the company has rolled out a digital campaign featuring brand ambassador Kriti Sanon. The campaign film focuses on encouraging consumers to trade in unused jewellery and highlights the ease of the exchange process.

The programme returns following the response to last year’s edition. According to GIVA, the campaign collected over five lakh pieces of old jewellery within 20 days and attracted participation from more than 40,000 customers across 300 stores. This year, the company has increased the exchange voucher value from Rs 200 to Rs 500 per piece.

Anirudh Kudva, Chief Revenue Officer, GIVA said, "Last year's Exchange Fest far exceeded our expectations, with customers across metros, tier 1 and tier 2 cities responding to a simple value proposition: bring in jewellery you no longer use, and get meaningful value toward something new. This year, we're doubling down on that response with our highest-ever exchange value of ₹500 per piece, now available across 350+ stores nationwide."

The company stated that the initiative is intended to promote the reuse and responsible disposal of unused jewellery while allowing customers to refresh their existing collections with new purchases.

FMCG major Parle Products has introduced #ThePerfectDuet, a digital campaign for Parle Duet, its confectionery product that combines choco-hazelnut and caramel flavours.

The campaign is anchored by a digital film that focuses on the product’s dual-flavour format, featuring a liquid choco-hazelnut centre enclosed within a caramel shell. Through visual storytelling, the film aims to highlight the combination of the two flavours and the product’s distinctive format.

Mayank Shah, Chief Marketing Officer, Parle Products said, "The confectionery category today is witnessing growing consumer interest in products that offer novelty, differentiated taste experiences, and greater indulgence. With Parle Duet, we identified an opportunity to elevate the everyday candy experience by bringing together two consumer-favourite flavours—rich choco-hazelnut and caramel—in a unique and indulgent format. The product reflects our continued focus on innovation that delivers premium taste experiences while remaining accessible to a wider consumer base. Through the #ThePerfectDuet campaign, we aim to build strong awareness for the brand, drive product trials, and establish Parle Duet as a distinctive offering within the confectionery segment."

Parle Duet features a liquid choco-hazelnut filling encased in a caramel shell and is currently available through general trade channels across the market. The company said it plans to expand the product’s availability to modern trade outlets and e-commerce platforms in the coming months.

Beauty and lifestyle furniture brand Impressions Vanity has introduced a new collection of Star Wars-themed swivel chairs, bringing several iconic characters from the franchise into home and workspace furniture designs.

The collection features chairs inspired by popular characters from the Star Wars universe, including Darth Vader, Chewbacca, Stormtrooper, R2-D2, Grogu, Ewok, and The Mandalorian.

According to the company, each chair has been designed to reflect the distinct characteristics of the featured characters while incorporating swivel functionality and seating comfort for everyday use. The products are intended for both fans of the franchise and collectors seeking themed merchandise.

The chairs combine decorative character-inspired elements with practical features such as smooth rotation and durable construction. Designed for home offices, gaming setups, and personal spaces, the collection expands Impressions Vanity’s portfolio of licensed products.

The company said the Star Wars swivel chair range will be available as a limited-edition collection, targeting enthusiasts of the long-running entertainment franchise.

Home fragrance company Pura has partnered with Calm to introduce the Pura x Calm Collection, a new range designed to combine fragrance and audio content to create wellness-focused experiences within the home.

The collaboration is based on the shared objective of supporting emotional well-being and draws inspiration from Calm’s core themes of sleep, mindfulness, and relaxation. The collection translates elements of Calm’s content into scent-based experiences intended to complement daily routines, including relaxation, focus, and rest.

Each fragrance has been developed using sensory science principles to help create a calming environment and support moments of restoration and mindfulness throughout the day.

The collection was evaluated through third-party testing conducted by Citruslabs. The findings showed that nine out of 10 users reported feeling a sense of calm at home, while eight out of 10 said the fragrances helped create a more relaxing atmosphere. Additionally, three out of four participants reported feeling calmer after using the products.

Bruno Lima, Co-founder, Chief Executive Officer, Pura shared, "At Pura, we believe scent is one of the most powerful ways to influence how we feel in a space. Calm has built a global platform centered on better sleep and mindfulness. Together, we've created a collection that allows people to extend those moments beyond the app and into their everyday environments."

The Pura x Calm Collection features three fragrances inspired by Calm’s content library. Sleep Story, inspired by the Blue Gold Sleep Story narrated by Stephen Fry, combines notes of lavender, chamomile, and soft woods and is designed to support bedtime routines. Breathe Bubble, developed to complement Calm’s guided breathing exercises, blends eucalyptus, mint, and fresh air accords to encourage mindful pauses and help users regain focus during the day. Soundscape, inspired by the Calm River audio experience, incorporates bergamot, marine notes, and eucalyptus to create an environment aimed at promoting balance and clarity.

A key feature of the collaboration is the integration of fragrance and audio content through the Pura app. Users can synchronize scents with Calm’s Sleep Stories, breathing exercises, and soundscapes, with fragrance intensity and duration aligned to the selected content to create a coordinated sensory experience.

"Scent has a unique ability to shift how we feel in an instant, grounding us, calming us, and transporting us. That's what makes our partnership with Pura so exciting," "We're combining that sensory dimension with our Sleep Stories, soundscapes, and breathing exercises in a one-of-a-kind experience that helps people feel more connected to their wellness," stated Joe Lawson, head, licensing, Calm.

Nestasia has unveiled a new marketing campaign to introduce its premium sipper bottle collection, positioning hydration products as an extension of personal style and everyday self-expression.

The campaign film presents a fictional world where people are highly attached to their water bottles, making hydration a regular part of their daily routines. Set primarily in a café, the film uses humour and exaggerated scenarios to explore how product design and aesthetics can influence consumer behaviour.

The advertisement features a range of characters, including a gym enthusiast, a grandmother, a monk, a policeman, and a thief, all waiting in line to use a restroom while continuing to sip from their bottles. In another sequence, women dressed in traditional attire are shown carrying tumblers instead of conventional water pots.

Through these scenarios, the campaign highlights the role of design and individuality in encouraging hydration habits and integrating them more visibly into everyday life.

The campaign also marks the launch of Nestasia’s new sipper bottle range. According to the company, the products are manufactured in India and carry BIS certification.

Aditi M Agarwal, Co-founder, Nestasia said, “People don't struggle to drink water because they don't know it's important. They struggle because hydration isn’t naturally integrated into their lifestyle. When an everyday object becomes beautiful, personal, and expressive, people interact with it more often. We are incredibly proud that our diverse range of bottles is not only beautifully designed but also Made in India and BIS Certified, ensuring uncompromised quality.”

The campaign is currently live across Nestasia’s social media channels and is being supported through advertising on Google, Meta, and Amazon platforms.

Fossil has unveiled its Summer 2026 campaign featuring brand ambassadors Varun Dhawan and Kriti Sanon, combining seasonal storytelling with a focus on the brand’s latest watch collections.

The campaign is built around two creative narratives, Dreaming In Color and A Summer Dream Come True, both set against retro-inspired summer backdrops. Through a mix of nostalgic visuals and contemporary styling, the campaign highlights Fossil’s latest timepieces while exploring themes of self-expression and seasonal fashion.

Dreaming In Color draws inspiration from bold summer hues and places the actors in a candy-store-inspired setting featuring monochromatic visuals and vintage influences. The campaign spotlights Fossil watch models FS6167 and ES5480.

The second film, A Summer Dream Come True, adopts a more nostalgic approach, set around a vintage-style ice cream cart. The campaign showcases Fossil watches ES5478 and ME3278 through a series of interactions between the two actors.

Varun Dhawan, Brand Ambassador for Fossil India commented, “Summer always has this fun, easy energy, and this campaign really brings that alive. I like how naturally the watches fit into both films, whether it’s the playful ice cream cart world or the bold candy-store setting; it all feels very effortless. Pieces like the Machine Chronograph and Everett stand out for me because they’re versatile, easy to wear, and just work with everyday summer looks without overthinking it. It’s that mix of fun and classic that really defines Fossil for me.”

Kriti Sanon, Brand Ambassador for Fossil India added, “Summer is all about having fun with style - more colour, more personality. The Dreaming in Color film was such a fun experience to shoot, and I love how each watch in the collection has its own distinct character. Whether it's Raquel or Scarlette, there’s something for every mood.”

According to the company, the campaign will be rolled out across media channels throughout June as part of its seasonal marketing initiative.

Himalaya BabyCare has launched a new marketing campaign featuring Anushka Sharma to support the introduction of its Botanique baby care range.

The campaign focuses on the challenges many first-time parents face when selecting skincare products for newborns, particularly around ingredient safety and product suitability during the early stages of a child’s development.

The campaign accompanies the launch of Botanique, Himalaya BabyCare’s premium baby care range formulated with certified organic ingredients.

R. Kishore Kumar, Founder Chairman, Cloudnine Hospitals shared, “In the first few months, a baby’s skin is still developing and can be more sensitive to outside factors. This makes it important to choose products that are researched, free from unnecessary additives and hypoallergenic. Himalaya Botanique Baby Range, with its certified organic ingredients and focus on purity and hypoallergenic formulation, reflects this approach. Using the right products can help keep a baby’s skin healthy, comfortable and less prone to irritation in the early stages.”

Anushka Sharma, Brand Ambassador for Himalaya Botanique Baby commented, “I understand how overwhelming it can feel to choose the right products for your baby. What resonated with me about this range is its focus on thoughtfully sourced ingredients and its commitment to caring for delicate newborn skin. The campaign beautifully captures the emotion that many parents experience — the desire to give their baby the very best from the very beginning. I’m happy to partner with Himalaya Botanique Baby, and eager to see this collaboration unfold.”

Rajesh Krishnamurthy, Business Director – Consumer Products Division, Himalaya Wellness Company stated, “Parents today are making far more informed and conscious choices when it comes to baby care, especially around ingredient safety and product transparency. The launch of Himalaya Botanique Baby, with certified organic ingredients, reflects this evolving consumer mindset and marks an important step in our journey to strengthen Himalaya Baby Care’s leadership. We are delighted to partner with Anushka Sharma, loved by millions and known for her thoughtful approach to parenting, as the face of Himalaya Botanique Baby. Her association with the brand comes as we continue to expand our portfolio of trusted, premium baby care solutions for modern families."

Karan Arora, Marketing Manager—BabyCare, Himalaya Wellness Company said, “Today’s parents are increasingly seeking authenticity, trust, and transparency from the brands they choose for their babies. With this campaign, we wanted to bring alive a relatable parenting insight in a warm and credible manner. Anushka Sharma’s genuine connection with modern parenting and her thoughtful approach towards conscious choices made her a natural fit for Himalaya Botanique Baby. Watching the campaign come together on set reaffirmed why Anushka is the perfect choice for the brand—her approach made every moment feel so authentic. Through this launch, we aim to build deeper resonance with new-age parents looking for premium, ingredient-conscious baby care solutions.”

According to the company, the campaign will be rolled out across digital and social media platforms, with regional adaptations planned for different markets.

Vadilal Industries and Parle Products have partnered to launch Melody Ice Cream, extending the well-known confectionery brand into the ice cream category through a trademark licensing agreement.

The launch marks Melody’s entry into a new product segment, with Vadilal leveraging its presence in the ice cream market while Parle expands one of its established confectionery brands beyond its traditional candy format. The collaboration reflects the growing trend of brand extensions and licensing partnerships, as consumer brands seek to create new consumption occasions and reach consumers through different product categories.

Melody Ice Cream is inspired by the flavour profile of the original Melody confectionery and combines caramel and chocolate notes in an ice cream format. The companies said the launch also taps into consumer interest in nostalgia-driven products and familiar brands reimagined for new experiences.

Himanshu Kanwar, Chief Executive Officer, Vadilal Industries said, "The strongest brands are those that create lasting emotional connections, and Melody is undoubtedly one of them. Our partnership with Parle represents the coming together of two trusted and legacy household names with a shared commitment to delighting consumers. Through this association, we are not only introducing a distinctive new offering but also creating a powerful cultural moment that celebrates familiarity, joy, and innovation. We see immense potential in collaborations that blend brand equity with evolving consumer preferences, and Melody Ice Cream is a compelling expression of that vision."

Mayank Shah, Chief Marketing Officer, Parle Products shared, "Melody has enjoyed a special place in the hearts of consumers for decades. This association with Vadilal allows us to extend the brand into a category that offers new occasions for consumption while retaining the essence that has made Melody so memorable. We are excited to see consumers experience the brand in a completely new avatar and look forward to the response this collaboration generates."

To support the launch, the companies have introduced a marketing campaign spanning digital and social media platforms, creator collaborations, and on-ground activations.

Melody Ice Cream is currently available at Vadilal parlours and will be introduced across retail outlets, modern trade stores, and quick-commerce platforms in a phased manner.

Forevermark Diamond Jewellery from the De Beers Group has introduced the SKY × Forevermark Limited Edition Pendant in collaboration with Indian cricketer Suryakumar Yadav. The collection combines elements of fine jewellery and cricket through a limited-edition design inspired by the sport.

The pendant features a bat-and-ball motif crafted in 14K gold and set with a Forevermark diamond. The reverse side includes a crisscross pattern, limited-edition numbering, and Suryakumar Yadav’s laser-engraved signature.  Only 25 individually numbered pieces will be available worldwide.

Designed to reflect themes of perseverance, excellence, and individuality, the collection draws parallels between the journey of natural diamonds and personal achievement, both shaped over time through dedication and precision.

Managing Director, Forevermark, De Beers India Pvt. Ltd commented, “At Forevermark Diamond Jewellery, we are constantly exploring meaningful ways to celebrate individuality, excellence and authentic achievement. The SKY × Forevermark Limited Edition Pendant is a reflection of these values, bringing together the enduring beauty of a Forevermark diamond with the passion and precision that define cricket. Our collaboration with Suryakumar Yadav is a tribute to those who value craftsmanship, rarity and the inspiring journey behind every milestone."

The pendant will be available in select finishes, including white gold, yellow gold with red ceramic accents, and black rhodium with black ceramic detailing. Each piece features intricate craftsmanship, baguette-set diamonds, and a halo-set Forevermark diamond at its centre.

As part of the offering, customers purchasing the limited-edition pendant will also receive a cricket bat personally autographed by Suryakumar Yadav.

The SKY × Forevermark Diamond Jewellery Limited Edition Pendant will be available through select Forevermark Diamond Jewellery boutiques and the brand’s e-commerce platform, subject to availability. The collection is targeted at collectors, cricket enthusiasts, and jewellery buyers seeking limited-edition designs.