Tommy Bahama Expands Lifestyle Offerings Through Licensing Agreement with Concept One Accessories

Britannia Industries, in collaboration with WPP and powered by Google Gemini’s Vertex AI Multimodal Live, has introduced a pilot initiative titled Britannia A-Eye. Designed to enhance in-store accessibility, the solution focuses on improving retail navigation for visually impaired consumers. The project has been developed in partnership with MORE Retail and Mithra Jyoti, an NGO supporting the visually impaired community.

The initiative reflects a strategic integration of AI and retail enablement technologies. The pilot utilizes Google Astra's multimodal capabilities to create a smartphone-based assistant that interprets in-store environments in real time. By scanning their surroundings via smartphone cameras, users receive audio prompts that help them move through aisles, identify Britannia products, and access essential product data such as ingredients, prices, nutritional values, and expiry dates.

This functionality is currently enabled for Britannia’s product portfolio and custom-configured to store-specific layouts. The broader vision of this AI application aims to eliminate the dependence on human assistance and establish a more autonomous shopping experience for consumers with visual impairments.

Siddharth Gupta, General Manager - Marketing, Britannia Industries said, "At Britannia, we believe that technology has the power to break barriers and create a more inclusive world. Britannia A-Eye is a testament to how innovation can revolutionize inclusivity in retail. This initiative is not just about leveraging cutting-edge technology—it’s about fostering equity and independence for all consumers. We are proud to be at the forefront of this transformation and look forward to shaping the future of inclusive retail.”

Daniel Hulme, Chief AI Officer, WPP mentioned, "Our partnership with Google is about pushing the boundaries of AI-driven innovation. With Britannia A-Eye, we’re not just creating technology—we’re redefining inclusivity in retail, proving that AI can be a force for good, transforming lives and empowering communities. While this initiative is still in its early days, it holds the promise of fundamentally changing the way retail is experienced, ensuring accessibility is not an afterthought but a standard for all."

Amar Jain, Co-Founder of Mission Accessibility, lawyer and a key advocate for accessibility said, "For the visually impaired, the ability to shop independently is not just about convenience—it’s about dignity. Britannia A-Eye is a powerful step towards ensuring that visually impaired individuals can experience shopping as it should be—autonomous, seamless, and barrier-free. It’s inspiring to see technology being used in such a transformative way, and I hope this paves the way for a more inclusive ecosystem across industries."

Vidhyashankar Jayaraman Chief Merchandising and Marketing Officer, More Retail Pvt. Ltd. commented, "Retail should be accessible to all, and Britannia A-Eye is a bold step towards making that vision a reality. This initiative ensures that visually impaired shoppers can navigate stores and make informed decisions independently. We are proud to be part of a movement that is setting new standards in inclusive retail."

The pilot project is currently operational at the MORE Supermarket in TC Palya, Bengaluru, with consumer access enabled from March 28, 2025. The effort reflects a larger shift in the licensing and retail ecosystem, where AI partnerships are increasingly deployed to address accessibility challenges through scalable, tech-powered solutions.

Indian streetwear and sneaker retailer Superkicks has formally launched its new cultural initiative, Air.Wav, on March 26, 2025. The project marks the brand’s latest move into original content creation, combining music and fashion culture as part of a broader strategy to develop its intellectual property (IP) portfolio.

Air.Wav is designed to bridge the influence of independent music with the cultural relevance of sneakers, particularly celebrating the legacy of Nike’s Air Max. With this launch, Superkicks has entered the creative IP and licensing space, positioning the project for potential multi-platform rights use across digital streaming, branded entertainment, and experiential formats.

The original track produced under Air.Wav features emerging Indian hip-hop artists RAK, Tienas, and Feni Fina, supported by producers Dhiraaj and 3BHK. The collaboration merges various musical genres such as hip-hop, rap, baile funk, and experimental electronic, providing opportunities for future content licensing, synchronization, and partnerships.

Sangeet Paryani, CEO and Co-Founder, Superkicks commented, "Superkicks has always been more than just a retail space; it's a community hub. We have sought to nurture street culture and independent music since day one. Through our Co-Sign platform, we have highlighted over 30 artists, giving them a platform to showcase their work. Air.Wav is a bold new step in our journey, and we're excited to continue pushing boundaries and paving the way for global collaborations in the years to come."

The project also includes a short documentary filmed at Subculture Studios in Khar, Mumbai, capturing behind-the-scenes footage of the production process and interviews with the artists and Paryani. The film further supports the IP framework of the initiative, opening avenues for branded video licensing and cross-platform distribution.

To mark the release, Superkicks hosted an exclusive launch event at Iron Buzz Tattoo Studio, providing a first look at the track and documentary. The event served as a physical touchpoint for brand engagement, artist interaction, and future brand-led cultural collaborations.

The name Air.Wav plays on both the idea of sound waves and the iconic Air Max technology—symbolizing the convergence of music, movement, and subcultural identity. As Superkicks evolves from a retail platform into a content-driven cultural brand, Air.Wav sets a precedent for how retailers can invest in and license original content as a brand asset.

The track is now available on all major streaming platforms, marking Superkicks’ first official step into music licensing and original IP creation.

In celebration of World Art Day, lifestyle and travel gear brand EUME has unveiled a bold new limited-edition collection that turns movement into a masterpiece. In an unprecedented collaboration with five avant-garde artists, the brand has launched a series of 24 exclusive bags and accessories that blend art, fashion, and function, transforming travel essentials into collectible works of art.

This unique collection showcases EUME’s signature approach to design, where movement is seen not just as physical transit but as a deeply emotional, cultural, and personal journey. The collection reflects this philosophy through striking visual storytelling and creative craftsmanship. Every piece is a canvas—featuring vivid prints, intricate detailing, and sculptural, tactile elements—making each accessory an immersive artistic experience.

The collaboration brings together an eclectic mix of artists, each known for their bold voices and boundary-pushing styles. Chaitanya Dixit, celebrated for his contemporary interpretations of mythology, merges ancient themes with modern relevance. Guncha Sharma, also known as Gunchakoi, uses bright, rebellious visuals to challenge traditional perspectives. Mooz, a digital and graffiti artist, explores fluidity and motion through experimental forms. Doodle Mopez reimagines the everyday through abstract expressions, while Bhavna Jasra brings emotional depth to the collection with sculptural impressions of fleeting moments.

Naina Parekh, Founder, EUME said, “Art has the power to transform the everyday—and that’s exactly what we set out to do with this collection. To celebrate World Art Day, we’re unveiling a limited-edition series that merges the worlds of creative expression and travel. By turning our 100% aluminium luggage into bold, mobile canvases, we’ve created pieces that aren’t just functional—they’re statements, collectables, and stories in motion. Luggage is often seen as purely utilitarian, but with this initiative, we’re giving it a new voice—one that speaks through bold visuals, intentional craftsmanship, and true individuality. You don’t usually travel with art. But now, with these cases, you can travel as art.”

Crafted with high-definition printing, textured embossing, and premium materials, each piece is designed to preserve the integrity of the original artwork while offering durability and functionality. These aren’t just accessories—they are bold statements of individuality and creativity.

Indian contemporary fashion label Ancestry has announced the launch of its Spring/Summer 2025 collection, titled Wabi-Sabi. The drop marks the brand’s first release for the season and signals Ancestry’s continued alignment with cross-cultural design integration. Drawing from the Japanese design philosophy of accepting imperfection and minimalism, the collection builds on Ancestry’s focus on blending traditional aesthetics with global relevance—a strategy that positions it for growth across licensing and collaborative retail channels.

The official unveiling took place at Ancestry’s flagship store at Ambience Mall, Vasant Kunj on April 10, 2025. The event featured actress Shefali Shah as a guest, underscoring the brand’s growing alignment with public figures and influencers as it strengthens its consumer-facing identity.
 

The Wabi-Sabi collection includes silhouettes such as kaftans, co-ord sets, kurtas, and shirts, which are designed to transition between formal and casual wear. Using natural fabrics such as linen, crepe, and poplin, the line maintains its utility for the Indian summer while appealing to environmentally conscious markets. The minimalist aesthetic and subdued color palette cater to an international audience seeking culturally rooted, seasonally adaptive apparel.

Significantly, the collection also integrates Ajrakh—a traditional Indian block-print technique—recontextualized through a contemporary lens. This reinforces Ancestry’s interest in licensing traditional Indian crafts for new retail formats, both within India and abroad.

According to the brand, Wabi-Sabi is structured around core principles of simplicity and restraint, offering a business case for deeper merchandising extensions and potential third-party licensing partnerships focused on textile-based design.

The collection is currently available across Ancestry’s offline retail network and is scheduled to launch online from April 15, 2025. The new release opens pathways for strategic licensing and retail expansion while maintaining alignment with the brand’s heritage-focused storytelling.

Piccadily Agro Industries Limited, the parent company of Indri, has introduced its latest release, the Indri Founder’s Reserve 11-Year-Old Single Malt Whisky. The limited-edition release not only reflects the evolution of Indian whisky craftsmanship but also marks a strategic licensing opportunity as the brand expands its international footprint.

This new expression commemorates the legacy of Pt. Kidar Nath Sharma, the founder of Piccadily Group. Developed as a tribute to his vision and leadership, the Indri Founder’s Reserve has been aged for 11 years in ex-Bordeaux red wine casks at the company’s distillery in northern India. The climate at the Indri facility—where temperatures fluctuate from 0°C in winter to 50°C in summer—significantly influences the aging process, resulting in a richer, more complex flavour profile compared to traditional aging environments.

The whisky has been released in two variants: one bottled at 50 percent ABV for the Indian market, and the other at 58.5 percent ABV for international distribution. With only 1,100 bottles produced globally—evenly split between domestic and overseas markets—the limited release is designed to appeal to collectors and whisky connoisseurs, and is supported by a curated licensing and distribution strategy to maintain exclusivity.

Indri Founder’s Reserve has received multiple accolades from respected international spirits competitions. These include a Gold medal at the World Whisky Awards 2025, where it was named Category Winner in the Single Malt 12 Years & Under segment. It also secured Gold with 90 points at the San Francisco World Spirits Competition, and was ranked #8 in the Top 15 Whiskies of the World by the International Whisky Competition, where it also earned the title of Best Single Malt Indian Whisky with a score of 95.09 points.

“Indri Founder’s Reserve 11-Year-Old single malt is a symbol of India’s ascension in the world of fine single malt whisky. Aged to perfection and crafted with care, this expression embodies the essence of our founder’s dream: to create world-class Indian single malt whisky with soul, structure, and enduring quality,” shared Shalini Sharma, Head of Marketing, Piccadily Agro Industries Limited.

Through this launch, Piccadily Agro continues to position India as an emerging player in the premium whisky segment. The company’s focused licensing strategy and global release reinforce its intent to establish Indri as a serious contender among internationally recognized single malts. The Founder’s Reserve, in particular, is being marketed as a high-value licensed asset for select distributors and retailers, aligning product scarcity with targeted brand positioning.

This latest release underscores the evolving capabilities of Indian distillers and affirms Piccadily Agro’s vision to take Indian-made single malts to global markets, backed by authenticity, quality, and strategic licensing partnerships.

Reliance Jewels has launched the 10th edition of its regional jewellery initiative, Jewels of India, with the Tirupati collection—an assortment inspired by the spiritual and cultural heritage of Tirupati. The launch aligns with Akshaya Tritiya, a key gold-buying occasion in India, and is available across the brand’s nationwide retail network and digital platforms.

With each edition, the initiative has focused on showcasing the cultural and architectural motifs of Indian states through jewellery designs. Previous editions have featured interpretations of heritage elements from regions such as Karnataka, Rajasthan, Odisha, Tamil Nadu, West Bengal, Maharashtra, and Uttar Pradesh.

This year’s Tirupati edition draws from the city’s temple architecture, the Tirumala Hills, and the imagery associated with Lord Balaji. The product range includes gold and diamond jewellery, with pieces spanning long necklaces, chokers, bangles, earrings, and daily-wear options designed to reflect spiritual themes while maintaining commercial wearability. The launch highlights a growing trend in culturally licensed products that integrate regional art into accessible luxury formats.

Sunil Nayak, CEO, Reliance Jewels said, “Jewellery is more than an adornment; it is a timeless expression of heritage, faith, and divine connection. The Jewels of India Tirupati collection is a heartfelt tribute to Lord Balaji, with his blessings imbued in every piece. It beautifully embodies the spirit of Akshaya Tritiya – a festival that signifies abundance and auspiciousness. With every piece of this collection, we are honoured to bring this sacred sentiment to life.” 

In addition to high-end offerings, the Tirupati collection includes lightweight licensed designs positioned for everyday use. This move supports Reliance Jewels’ broader strategy of tapping into devotional and regional sentiments to appeal to a diverse consumer base across the country.

To support seasonal demand during Akshaya Tritiya, the brand has announced a promotional window ending May 5, with up to 25 percent off on gold jewellery making charges and up to 30 percent off on diamond jewellery. It is also offering a 100 percent exchange value on old gold, a strategic initiative aimed at increasing footfall and driving conversions during the festive season.

KFC India has recently announced its joint venture with CarryMinati (Ajey Nagar), one of India’s biggest GenZ YouTubers, to co-create and launch a new limited-edition menu item—KFC x CarryMinati Saucy Popcorn. This marks the first time the QSR major has collaborated with a digital content creator to co-develop a product offering tailored specifically to India’s Gen Z audience.

With a digital footprint that includes over 67 million followers, CarryMinati is one of India’s most influential content creators, particularly among younger demographics. Through this partnership, CarryMinati brings not just his public persona but also his creative input into KFC’s innovation process. The collaboration integrates elements of design, flavor, packaging, and utility, offering a compelling case study in creator-brand licensing and co-branding within the QSR segment.

The co-branded item features KFC’s classic Chicken Popcorn tossed in a spicy and tangy Nashville-style sauce, curated in alignment with CarryMinati’s taste profile. It is packaged in a special edition box bearing his likeness—an industry-first for KFC India—and includes a spork, a unique addition proposed by the creator to cater to gaming audiences who prefer mess-free snacking during play.

This partnership underlines a growing trend in the licensing industry—where creators are not merely endorsers but active co-creators, contributing to product development and driving retail sales through their cultural influence.

The new menu item is now available across 1,200+ KFC locations in India, as well as on the KFC app, website, and leading food delivery platforms. Retail pricing begins at Rs. 199.

This campaign underscores KFC India’s evolving brand licensing strategy, leveraging high-impact digital personalities to strengthen cultural relevance and deepen engagement with younger consumers. It also reflects a broader shift in the QSR sector, where co-branded, limited-edition offerings are becoming central to brand innovation and consumer targeting.

Sewing machines and home appliances brand ‘Singer India’ is expanding its footprint into the high-growth cooling segment. The company has launched the Cloud Cool X Fan, marking its entry into a new product category that merges aspects of traditional coolers and air conditioners.

The launch comes at a time when the Indian cooling market is projected to grow from Rs. 1,975 crore in 2025 to Rs. 6,905 crore by 2031, at a CAGR of 23.21 percent. Recognizing this opportunity, Singer India is positioning itself to capitalize on the segment's evolving consumer demands with a product designed, developed, and manufactured in India.

The Cloud Cool X Fan introduces a unique cooling approach through what the company describes as Cloud Technology, which converts water into nano-like mist particles to mimic natural cooling. The device also incorporates two antibacterial and antiviral silver-coated mesh filters that capture dust, pollen, and soot, alongside a bladeless design intended to enhance safety and simplify maintenance.

Rakesh Khanna, Vice Chairman & Managing Director, Singer India said, “The Cloud X Cool Fan launch is a milestone and an important addition to our home appliance range, reflecting our commitment to innovation and local manufacturing. The Singer brand has been around for over 175 years—we stand for trust and quality in our sewing machine portfolio. Now, with the launch of Cloud X, a category-first cooling product, we are confident it will further strengthen our positioning in the home appliance segment. We aim to achieve a growth of 25–30 percent in this segment. Our focus for the upcoming fiscal year is to build a strong portfolio in category appliances, enhance our product presence on e-commerce platforms, improve customer experience and post-sales engagement, and continue refining our product offerings across both the sewing and home appliance segments.”     

Singer India’s move represents an important pivot into category innovation within consumer durables. The Cloud X Cool Fan is intended as a mid-market solution that provides air cooling functionality without the infrastructure or energy demands of conventional air conditioning.

The product is currently available through Amazon, Singer India’s official website, and select offline retail channels. 

Swarovski marks a milestone moment in its 130-year history with the launch of its Spring-Summer 2025 collection, starring global pop icon and Brand Ambassador Ariana Grande. In this latest chapter of their creative partnership, Grande steps into the “Mathemagical” world of Swarovski—a vibrant fantasy of color and light that symbolizes transformation, artistic expression, and the brand’s rich design heritage.

As part of this celebratory season, Swarovski Global Creative Director Giovanna Engelbert reintroduces the concept of Metamorphosis as a visual narrative to highlight the brand’s ongoing evolution in style and culture. 

Appearing in her third campaign for the brand launching the collection, Ariana Grande undergoes a radiant transformation through dazzling crystal jewelry. A notable shift from her previous appearances—Holiday 2024’s Party of Dreams and the glamorous Ariana Grande x Swarovski Capsule collection—this campaign draws inspiration from the pop aesthetic of the 1960s. Photographed by the acclaimed duo Mert and Marcus, the visuals spotlight a curated blend of retro charm and modern elegance.

Giovanna Engelbert stated, "I’m intensely drawn to pop culture and the role of jewelry within it -- it has the power to transform not just how you look, but how you feel.
My vision is to create a new jewelry culture that is high-impact, fresh, and sharp; Ariana embodies this with both beauty and boldness that turns each piece into a symbol of radiance, movement, and joy.”

Ariana Grande commented, “I’m so excited that my creative journey continues with Swarovski, and I love the metamorphosis storyline of this new Spring-Summer 2025 campaign. Styled in a palette of vibrant colors and radiant crystal jewelry, this campaign felt truly uplifting and joyful.”

 

The new collection features several standout jewelry families, each offering a fresh take on Swarovski’s iconic designs: Millenia introduces a new lilac hue, hand-set in gold-tone hardware, blending classic Rivière silhouettes with contemporary boldness, reflecting Ariana’s own radiant presence.

Idyllia transports viewers into a whimsical garden of crystal flowers and butterflies, showcasing intricate craftsmanship and a softer, romantic aesthetic.

Dulcis embraces playful energy with candy-colored, resin-based jewelry inlaid with vibrant crystals—designed for bold layering and expressive styling.

Chroma delivers vibrant, chromatic expressions with its versatile styles. The debut of Chroma Twist stands out as Swarovski’s first collection focused on circularity, featuring at least 50 percent Swarovski ReCreated Crystals and 90 percent recycled metal, crafted to allow interchangeable colors and styles for extended wear.

The campaign and product rollout underscore Swarovski’s licensing-forward approach to brand expansion, utilizing ambassador-led storytelling and differentiated product lines to deepen market penetration. The Spring-Summer 2025 collection will be distributed through Swarovski’s owned e-commerce platforms and select global retail and licensing partners.

Magnum, one of the well-known ice cream brands celebrated for its indulgent creations and signature Belgian chocolate, has announced the launch of its newest flavour—Magnum Pistachio. This marks a bold return to innovation for the brand, introducing its first new flavour in eight years. Crafted for the modern pleasure seeker, this exquisite treat blends the velvety richness of pistachios with the satisfying crack of Magnum’s signature Belgian chocolate shell.

Magnum Pistachio promises an elevated sensory experience that marries creamy indulgence with the irresistible nuttiness of pistachio—a nod to the viral Dubai Chocolate trend that’s taken the internet by storm.

In line with this vision of indulgence, Magnum reunites with Bollywood superstar Kareena Kapoor Khan, continuing a decade-long association that has become emblematic of the brand’s blend of glamour and sophistication. The new campaign, featuring Kareena, channels the essence of luxury and self-indulgence, inviting consumers into her world of refined pleasure.

"This year marks 10 years of devouring my favourite Magnum ice creams, one irresistible flavour at a time! I have had a great association with the brand and Magnum is everything I love and always a temptation worth giving into. I’m so happy to launch Magnum’s latest creation – the all-new Magnum Pistachio! Rich, pistachio ice cream wrapped in thick Belgian chocolate and roasted pistachios – pure bliss! So, step inside my #PleasureStudio and have a taste. I hope you love it as much as I do,” shared Kareena Kapoor Khan.
 

As part of the campaign, Magnum also unveiled the Pleasure Studio, a visual and sensory ode to indulgence, created in collaboration with Lowe Lintas and acclaimed filmmaker Shashanka Chaturvedi (Bob). The experience goes beyond a conventional advertisement, delivering a storytelling approach that captures the essence of Magnum’s promise—pleasure in its purest form.

Toloy Tanridagli, Head of Ice Cream Business, HUL added, "With Magnum Pistachio, we are bringing an ingredient that defines luxury and one of the most trending flavours globally to Indian consumers. Magnum has always been lauded for its expertise in chocolate crafting and sophisticated ice cream credentials, and we are committed to bringing this to India. The premium ice cream market in India is growing steadily, with consumers seeking indulgent and unique experiences. We aim to tap into this market with an exciting line-up in 2025, starting with the biggest – Magnum Pistachio. With the expansion of our portfolio, we remain committed to offering moments of pure pleasure through our innovative new launches."

Vishal Bagade, Executive Creative Director, Lowe Lintas stated, "Launching Magnum Pistachio was a big responsibility which we at Lowe Lintas were more than happy to fulfill. Our aim was to evoke luxury and pleasure through storytelling, which was an enjoyable ride given the fact that industry giants like Kareena Kapoor Khan and Bob (Shashanka Chaturvedi) were involved. We ended up creating ‘Pleasure Studio’, which is not just an ad but an ode to indulgence.”

With its rich texture, nutty elegance, and a campaign that celebrates all things luxurious, Magnum Pistachio is poised to become the ultimate ice cream indulgence of the year. As Magnum perfectly puts it—a day without pleasure is a day lost.

KENT RO Systems Ltd., one of the trusted names in the water purification industry, has announced the launch of its latest innovation — KENT Sapphire, a next-generation RO water purifier designed to deliver pure, safe, and mineral-rich drinking water for Indian households.

Packed with advanced features and a sleek, modern design, KENT Sapphire stands out as a powerful combination of aesthetics and cutting-edge technology. It employs a multi-stage purification process, integrating RO+UF+Inline UV+Alkaline+TDS Control, to remove contaminants while preserving essential natural minerals, ensuring every sip is both safe and nourishing. Priced at Rs 25,000, the purifier aims to strike a balance between premium quality and affordability.

With more than 75 percent of Indian households still dependent on untreated water sources, the need for efficient and accessible purification solutions remains high. 

“With over 75% of Indian households still relying on untreated water sources, there is a pressing need for effective and affordable water purification solutions. At Kent we are committed to providing our customers with the best-in-class water purification solutions and we are proud to introduce KENT Sapphire, our latest innovation in the water purification segment, which is expected to contribute significantly to the growing demand for water purifiers in India," said Mahesh Gupta, Chairman and Managing Director, KENT RO Systems Ltd.

The KENT Sapphire goes beyond basic purification. It enhances the pH level of purified water up to 9.5, offering alkaline water that helps regulate the body’s pH balance, reduce acidity, and improve immunity. Its UV LED technology inside the storage tank ensures the water remains bacteria-free even after purification. The product also includes a TDS control valve, allowing users to adjust and retain necessary minerals as per their preference.

Engineered for efficiency, the purifier offers a high purification capacity of up to 20 litres per hour, along with an 8-litre storage tank. This ensures an uninterrupted water supply, even during power outages — a feature particularly beneficial in areas with frequent electricity cuts.

Designed to be wall-mountable and compatible with brackish, tap, and municipal water supplies, KENT Sapphire is built for versatility and ease of use, making it a suitable fit for urban and semi-urban households alike.

Bonkers Corner has teamed up with the iconic Bratz brand to launch the vibrant and statement-making Bratz Summer Collection. This exciting collaboration reimagines early 2000s nostalgia through the lens of contemporary street style, bringing fans a bold new way to express their individuality.

Bratz, the fashion-forward doll brand that first captured hearts nearly 25 years ago, has evolved into a powerful lifestyle symbol. Known for championing self-expression, fierce independence, and trendsetting style, Bratz continues to influence generations with its unapologetic attitude and empowering message.

Blending that signature Bratz edge with Bonkers Corner’s modern aesthetic, the new collection is a striking celebration of fearless fashion. Packed with energy, nostalgia, and self-confidence, this collaboration promises a fresh, fashion-forward approach to summer wardrobes.

Shubham Gupta, Founder, Bonkers Corner commented, "Bratz has always stood for confidence, creativity, and pushing boundaries — values that resonate deeply with Bonkers Corner. This collaboration is a celebration of individuality and fierce fashion that continues to inspire the streetwear movement. We can’t wait for our community to embrace this collection and bring their own Bratz energy to life!"

The Bratz Summer Collection perfectly blends nostalgia with modern-day streetwear, bringing the iconic Bratz aesthetic to life in a fresh, fashion-forward way. This collaboration enables fans to channel their bold, unapologetic style through statement pieces that celebrate individuality and self-expression. The brand is excited to team up with Bonkers Corner and give fans the opportunity to flaunt their unique fashion identity with confidence.

The collection merges bold colors with oversized silhouettes, graphic prints, and Y2K-inspired cuts—think cropped tops, singlets, oversized tees, and miniskirts. It’s designed to turn heads while staying true to Bonkers Corner’s commitment to quality and sustainability.

To celebrate the launch, Bonkers Corner has taken the campaign beyond clothing. Across social media platforms, fashion influencers including Kat Kristian, Akshara Shivakumar, Asfa Sinha, and Khushi Hegde are embodying modern-day Bratz dolls, showcasing their own spin on the collection to massive fanfare.

In addition to its digital impact, the collection has transformed the in-store shopping experience at all 13 Bonkers Corner retail locations. With immersive Bratz-themed décor, vibrant visual storytelling, and interactive elements, customers can expect a playful and dynamic retail environment that brings the spirit of the collection to life.

With Akshaya Tritiya just around the corner, Mia by Tanishq has launched its newest festive collection — ‘Fiora – Inspired by Your Bloom’. This enchanting new line pays homage to the journey of every woman, celebrating her individuality, self-expression, and personal evolution through the graceful symbolism of springtime blooms.

Rooted in the delicate beauty of flowers, Fiora features intricate designs that echo the freshness and elegance of the season. Using gold filigree petals, layered motifs, and hand-carved natural stones like mother-of-pearl and rose quartz, each piece captures the spirit of growth and transformation. The collection reflects modern sophistication while honouring timeless traditions — making it a perfect choice for today’s woman.

Designed in 14kt and 18kt gold and adorned with certified natural diamonds, Fiora includes versatile jewellery pieces — from elegant earcuffs and stackable bracelets to lightweight earrings, sui-dhagas, brooches that double as pendants, and intricately designed rings. The pieces are ideal for daily wear or as thoughtful gifts during the festive season.

Shyamala Ramanan, Business Head, Mia by Tanishq said, “Inspired by your bloom, Mia Fiora draws from the delicate poetry of nature, flowers, floral quilts in blossom, slender stems reaching for the sun, and butterflies dancing on the breeze. Each piece is a tribute to those who, like nature, evolve with resilience and radiance. This Akshaya Tritiya, we invite you to embrace your unique bloom with the Mia Fiora.”

Fiora also reflects Mia’s evolving brand philosophy — blending everyday functionality with enduring style. Embracing the spirit of Akshaya Tritiya, a festival associated with prosperity and new beginnings, the brand continues to support meaningful gold investments through its Golden Harvest Scheme, where customers can start investing in gold from just Rs. 2,000 per month and enjoy exclusive benefits.

Starting at Rs. 4,999, the Fiora collection is now available both in-store and online, offering a fresh array of earrings, pendants, neckpieces, and more. Designed to mirror the modern woman’s journey, Fiora invites her to express her inner bloom through jewellery that is as graceful as it is empowering.

Van Heusen, the flagship fashion brand from Aditya Birla Fashion and Retail Limited (ABFRL), has launched its latest collection, Born of Art, marking a striking departure from convention and ushering in a bold, artistic vision for the modern wardrobe. Debuting during Tata IPL 2025, this new line reflects a deeper narrative—one that fuses the precision of tailoring with the fluidity of fine art.

Set against the stunning backdrop of Italy, the campaign film introduces the Born of Art collection through a cinematic journey that celebrates creativity and transformation. As the film unfolds, a truck winds through the historic streets of Italy, gathering intrigued stares. It halts to reveal a massive canvas, which dramatically opens to unveil Van Heusen’s new collection. In a visual spectacle, models step out from the painting—symbolising the collection's theme of fashion literally being 'born of art.'

Aditya Menon, Assistant Vice President - Marketing, Van Heusen said, “Van Heusen has always been a symbol of ambition and power, but with Born of Art, we wanted to explore a new dimension—one where sophistication meets self-expression. Fashion is more than just what you wear; it is a reflection of one’s identity, creativity, and culture. This campaign redefines our brand’s ethos, making the brand more refined while staying rooted in modernity and artistry.”

Mithila Saraf, Chief Operating Officer, Famous Innovations shared, “At Famous Innovations, we believe that creativity is the most powerful force in branding. Born of Art reflects Van Heusen’s evolving ethos in culture and artistic depth. By integrating fine art with high fashion, we crafted a narrative that speaks to the modern individual—one who values both ambition and aesthetic expression."

The Born of Art collection is being promoted across a 360-degree campaign, spanning television, digital media, outdoor installations, and immersive on-ground experiences. As millions tune into the Tata IPL 2025, Van Heusen’s latest drop is making a statement not just in style—but in storytelling, elevating the brand’s place at the intersection of fashion, art, and modern culture.

The Indian Garage Co has teamed up with Warner Bros Discovery Global Consumer Products to introduce an exclusive apparel collection featuring beloved superheroes and animated characters. This collaboration aims to resonate with Gen Z consumers by blending nostalgic icons with contemporary streetwear trends.

"We're pleased to bring this unique collection inspired by Warner Bros. Discovery’s IPs to our customers. This collaboration blends the magic of these iconic characters with our commitment to making high-quality, global trend-forward fashion accessible to all, especially the Gen Z audience,” shared Anant Tanted, Founder and CEO, The Indian Garage Co.

The collection includes a variety of apparel such as T-shirts, polo shirts, shorts, joggers, shirts, and co-ord sets. Now available on The Indian Garage Co’s direct-to-consumer e-commerce platform, the lineup features motifs from popular franchises like Batman, Superman, Cartoon Network, Looney Tunes, and Tom and Jerry, among others.

“This collection was all about blending nostalgia with modern style-first fandom merchandise. We wanted to take these iconic characters and reimagine them in a way that feels fresh for today’s Gen Z audience. Every piece in this collection is designed to give fans a chance to showcase their unique style while staying true to the essence of these legendary characters,” stated a senior designer at the brand. 

Founded in 2012, The Indian Garage Co has made its mark in the fashion industry, with its products available on major e-commerce platforms such as Myntra, Ajio, Amazon, Flipkart, and Snapdeal, as well as UAE-based Noon and 100 Fashion Factory stores across India. In 2023, TMRW, an Aditya Birla Group-owned e-commerce roll-up venture, invested Rs. 155 crore in the brand. With ambitious growth plans, The Indian Garage Co aims to achieve Rs. 1,500 crore in gross merchandise value within the next five years.

Carrier Midea India has announced the onboarding of actress Rashmika Mandanna as the brand ambassador for its Midea brand in the HVAC category. This collaboration aims to strengthen Midea HVAC’s market positioning, enhance consumer outreach, and drive engagement through a dynamic marketing strategy. The partnership comes at a time when India's air conditioning segment is experiencing substantial growth, driven by increasing urbanization, rising disposable incomes, and a heightened demand for energy-efficient cooling solutions. 

Rashmika Mandanna’s association with the brand is expected to act as a key differentiator, fostering a deeper connection with a diverse consumer base. 

Sanjay Mahajan, Chairman and Managing Director, Carrier Midea India stated, "The Indian air conditioning industry is evolving rapidly, and consumers are seeking brands that offer not only superior products but also an emotional connection. Rashmika Mandanna’s association with Midea air conditioners will amplify our presence and strengthen our commitment to providing smart, sustainable, and high-performance air conditioning solutions. With this partnership, we aim to significantly increase our market share over the next few years."

Rashmika Mandanna, known for her widespread appeal and relatable persona, aligns well with Midea HVAC’s brand values of innovation, high performance, and modern living. As the face of Midea air conditioners, she will lead a nationwide multimedia campaign spanning television, digital platforms, print media, and retail outlets, reinforcing brand recall and consumer trust in Midea’s intelligent cooling solutions.

"I am happy to partner with Midea air conditioners, a brand that truly understands the importance of smart and efficient cooling in today’s homes. With rising temperatures and increasing energy concerns, Midea air conditioners are setting new benchmarks with their technology-driven solutions. I look forward to being part of this journey and sharing its vision with millions of Indian consumers,” shared Rashmika Mandanna.

Depender Redhu, National Sales & Marketing Head, Carrier Midea India added, "This partnership comes at a pivotal time when we are expanding our distribution network and strengthening our consumer outreach. Rashmika Mandanna’s endorsement will boost brand preference and credibility, helping us reach all of India this year."

Alok Kohli, Head of Marketing, Carrier Midea India, commented, "Today’s consumers engage with brands beyond traditional advertising, and we are committed to meeting them where they are. Alongside TV and digital campaigns, we will leverage social media activations, influencer collaborations, and interactive content to create a deeper connection with our audience. Our campaign will build a more immersive brand experience. We expect to see a significant increase in brand engagement as a result of this association."

As part of its marketing strategy, Midea HVAC is rolling out a 360-degree campaign, "Yeh Air Conditioner Nahin, AI Conditioner Hai," featuring Rashmika Mandanna. This campaign highlights the brand’s advanced cooling technology, energy efficiency, and smart home integration.

To enhance consumer engagement, Midea HVAC is introducing retail demo zones at leading electronics stores, enabling live product experiences. The brand also plans to collaborate with top digital influencers, launch interactive social media challenges, and initiate customer contests to encourage user-generated content. 

Mumbai witnessed a historic fashion moment as Vivienne Westwood hosted its first-ever fashion show in India, set against the breathtaking backdrop of the illuminated Gateway of India. The event, a collaboration with the Department of Textiles, Government of Maharashtra, and Vivz Fashion School Pvt. Ltd, celebrated India’s rich textile legacy through an exquisite showcase of craftsmanship and heritage fabrics.

A spectacular 166-feet-long runway was set up at the iconic Mumbai landmark, where Vivienne Westwood unveiled a selection of Spring/Summer 2025 looks, archival masterpieces, and a special couture capsule collection. These textiles, sourced from esteemed suppliers such as Khadi India and Aaranya/Gwalior (Madhya Pradesh), were the heart of the collection, reinforcing the significance of heritage preservation and the skilled artisans who uphold these traditions.

‘I loved getting to know the Khadi and Chanderi fabrics – there is a lightness, a crispiness, an opulence, and a feeling that there is something behind them- it is the culture of India. Materials can have a soul, and especially fabrics which are handwoven- you see the human touch. There are things that don’t change, they keep their meaning and stand the test of time. India is such a vast country, so rich with history and culture and we are honoured to be showing here at the monumental Gateway of India, “ shared Andreas Kronthaler, Creative Director, Vivienne Westwood.

The capsule collection was a tribute to the diverse Indian landscape and its natural fibers, featuring an elegant palette of summer white muslin cottons, raw silks, sand Muga silks, stone pashmina wool, sky blue cotton, vibrant purple raw silk, and rich black cotton. 

“We are honoured to have been invited by the Department of Textiles, Government of Maharashtra, to present a show here, at the historic Gateway of India, and to create a collection which celebrates India’s rich textile heritage and traditional hand-woven industries.. Following a trip to India a few years ago, through our partners at Vivz Fashion School, I was introduced to the tradition and importance of the Khadi fabrics, known as a symbol of freedom in India. I also had the honour and pleasure to meet Priyadarshini Scindia, the Queen of Gwalior, who also introduced me to the wonderful textile project working with Indian artisans who are creating fabrics using traditional techniques. At Vivienne Westwood we have long championed craftsmanship and heritage and have partnered for decades with local industries and artisans in the UK, as well as in Europe and Africa, and are now proud to partner with the artisanal hand-crafted textile industry of India for this show,” added Carlo D’Amario, CEO, Vivienne Westwood.

The grand event was graced by distinguished guests, including members of the Royal Family of Gwalior—Priyadarshini Raje Scindia and Yuvraj Mahanaaryaman Rao Scindia—along with esteemed dignitaries such as Maharaj Sangramsinh Gaekwad of Baroda, Rani Asha Raje Gaekwad, Prince Pratapsinh Rao Gaekwad, Princess Praggyashree Raje Gaekwad, Princess Krishna Kumari of Panna, and Maharaj Kumar Yeshwantrao Holkar of Indore, among others.

Adding to the glamour of the evening, Bollywood celebrities and renowned fashion figures attended the show. Notable attendees included Radhika Merchant Ambani, Kareena Kapoor Khan, Janhvi Kapoor, Aditya Roy Kapur, Bhumi Pednekar, Mira Kapoor, and Vijay Varma. Celebrated fashion designers such as Manish Malhotra, Kunal Rawal, Rimple Narulah, and Falguni & Shane Peacock were also present, along with top stylists like Anaita Shroff Adajania, Shaleena Nathani, and Ami Patel. Indian fashion icons with a global presence, including Diipa Khosla, Aashna Shroff, Tania Shroff, and Banita Sandhu, joined the celebration, blending contemporary style with heritage traditions.

Innisfree, one of the leading Korean skincare brands in India, recently hosted an exclusive event in partnership with Nykaa to introduce its latest innovation—the airy light Innisfree Green Tea Hyaluronic Moist Sun Serum. The event served as a platform to highlight the brand’s high-performing sunscreens while reinforcing its commitment to providing advanced skincare solutions tailored for Indian consumers.

The event brought together top media personalities and influencers, offering them an exclusive first-hand experience of the newly launched Sun Serum. This groundbreaking product merges two essential skincare steps—a serum and sun protection—into a single, powerful formula, underscoring Innisfree’s pioneering approach to beauty and skincare.

Guests engaged in interactive activities, including a creative DIY charm station where they personalized their own product charms, adding a fun and playful element to the experience. Experts from the Amorepacific Group were also present to educate attendees on the importance of sun protection, the different types of sunscreens, and how to choose the right one based on individual skin types.

Paul Lee, Managing Director & Country Head, Innisfree shared, "Innisfree has always been at the forefront of educating consumers about Korean beauty and delivering high-quality, innovative skincare products. With the new launch, we remain committed to helping consumers achieve radiant, protected skin with minimal effort.”

Mini Sood Banerjee, Assistant Director & Marketing Head, Innisfree added, “Indian consumers are increasingly looking for multi-functional products that deliver visible results. The Sun Serum addresses this demand by combining two key steps – skincare and sun protection – into one powerful product. We are confident that it will become a must-have in every skincare routine.”

Innisfree holds the distinction of being the first Korean beauty brand to enter India with 100 percent FDI. Since its entry, the brand has established itself as a trusted name in skincare, seamlessly blending natural ingredients with advanced science to create high-performance products that cater to evolving consumer needs.

Magniflex India, one of the leading brands known for offering premium sleep solutions, has launched the Riposo Orthopedic Mattress, designed to provide exceptional comfort and support by evenly distributing body weight. Addressing orthopedic concerns, the mattress helps maintain spinal alignment, reduces pressure points, and minimizes sleep disturbances. Engineered with advanced technology, it enhances posture and overall sleep quality, reinforcing Magniflex India’s dedication to innovation and superior craftsmanship.

With a rich legacy of 63 years rooted in Italian expertise, Magniflex continues to redefine sleep innovation, making luxury sleep experiences more accessible.

Anand Nichani, Managing Director, Magniflex India said, “At Magniflex, we believe that understanding sleep's profound impact on health is essential. Our newly launched Riposo Orthopedic Mattress has been crafted and designed to address the rising sleep concerns, providing structured, firm support that complements unparalleled comfort, ensuring optimal posture alignment and a restorative sleep experience. He further added, “We are also dedicated to promoting sleep literacy among consumers, empowering them to identify the right sleep solutions tailored to their individual needs. Our aim is to expand into key markets, making our high-quality mattresses accessible to a broader audience while reinforcing our promise to elevate sleep wellness to new standards of excellence.”

“Recent studies reveal that nearly 60 percent of Indians are at risk of spine-related issues, with 48 percent suffering from low back pain. Given that each individual has a unique body type, traditional bedding solutions often fall short in delivering the essential support needed for restorative sleep. This underscores the critical importance of investing in orthopedic mattresses, which are designed to provide superior support, ensuring proper musculoskeletal alignment while alleviating pressure on key body areas. Upgrading to a high-quality orthopedic mattress is more than just an investment in comfort; it represents a commitment to advanced innovation and health, ultimately enhancing overall well-being for everyone,” shared V. Muthu Kumar, Head Physiotherapist, Stride Spine & Sports Rehab.

The Riposo mattress is meticulously crafted for long-lasting comfort and durability. It features a 22 cm (8.5-inch) Memoform core, a patented anatomical material that contours to the body for optimal support. Wrapped in premium viscose fabric, the mattress offers a soft and luxurious feel for an elevated sleep experience. Made in Italy and OEKO-TEX certified, this firm mattress includes hypoallergenic fiber that resists dust mites, preventing allergies. The patented Memoform technology adapts to body contours, relieving pressure points while ensuring the right balance of support and comfort. Additionally, its antibacterial protection helps prevent bacteria and odors, while the breathable design enhances airflow, providing a cool and refreshing sleep environment. The Riposo mattress comes with an 8-year warranty, ensuring durability, hygiene, and consistent comfort.

Rasayanam, one of the renowned names in plant-based wellness and natural remedies, has unveiled its latest product innovation— a premium plant-based Omega-3 supplement. This product is designed to support heart health, enhance brain function, improve joint mobility, and promote radiant skin. Aimed at those seeking a natural and sustainable alternative to traditional fish oil, Rasayanam’s Omega-3 provides essential fatty acids without compromising on purity or potency.

What sets Rasayanam’s Omega-3 apart from conventional fish oil supplements is its 100 percent plant-based formulation, derived from marine algae. This sourcing ensures that the product is free from the heavy metals and contaminants typically found in marine-based oils. In addition to being environmentally friendly and cruelty-free, it offers superior bioavailability, making it a cleaner and more sustainable wellness solution.

The benefits of Rasayanam’s Omega-3 are extensive. The supplement helps support heart health by maintaining healthy cholesterol levels and reducing the risk of cardiovascular diseases. It also boosts brain function, enhancing memory and cognitive performance. For those concerned with joint health, the Omega-3 helps improve joint mobility by reducing inflammation and supporting flexibility. Furthermore, it promotes radiant skin by nourishing it from within, reducing dryness and improving overall skin health. The supplement also enhances eye health, supporting vision clarity and reducing eye strain. Lastly, Rasayanam’s Omega-3 plays a vital role in strengthening immunity by regulating immune responses and protecting against inflammation-related conditions.

Ayush Aggarwal, Founder, Rasayanam stated, "At Rasayanam, we are committed to providing high-quality, natural wellness solutions that bring out the best in you naturally. Our Plant-Based Omega-3 is an excellent alternative to traditional fish oil supplements, offering a cleaner, more sustainable, and equally effective source of essential fatty acids. We believe that good health should not come at the cost of our environment, and this product embodies our vision for holistic well-being."

Free from artificial additives, preservatives, and allergens, Rasayanam’s Omega-3 is suitable for individuals with dietary restrictions. The supplement is formulated for easy absorption, ensuring the body receives the full benefits of Omega-3 without the fishy aftertaste or unpleasant side effects. The new Plant-Based Omega-3 is now available for purchase on Rasayanam’s official website and leading e-commerce platforms.